Beefree team

Political campaigning takes money. A lot of money. Much of that amount will go toward TV ads, but as campaign teams become savvier with online marketing, spending on digital campaigning (everything appearing on computers, smartphones, or tablets) is increasingly important. While social media strategies are now critical for presidential candidates, email marketing remains king.

Connect with readers through a sweet Valentine's Day email and you can increase conversions and win hearts. Even if you're not in the business of selling chocolate or roses, celebrating the holiday with a special promotion and email campaign is a wise move!

Readers naturally scroll to the bottom of an email—to the footer—when they're in search of more information. Maximize this space by building a footer that's informative, well organized, clutter-free, and mobile optimized. In today's workshop, we'll show you how.

We're excited to introduce a new series to the Email Design Workshop: Fix It with Beefree. In Fix It with Beefree posts, we'll take a look at a real email we've rece...

One of the most exciting transaction confirmation messages for readers are shipping confirmation emails. Consumers are glad to see their order is on its way, and the positive association means these emails are likely to be opened and read... which makes them a great opportunity for building brand loyalty. Follow these design tips to create a shipping confirmation email that communicates well, reflects your brand, and looks fantastic!

A photo collage in email is the perfect way to display stunning images and tell a compelling visual story while avoiding the pitfalls of a single-image email. With great stock photos now easier to get than ever, even free of charge (we particularly like Pexels), you're in the driver's seat.

We love using our Email Design Workshop blog to show you how to build creative, effective email campaigns, step by step, with plenty of detail. But sometimes it's nice to have a short-and-snappy list in one place. That's why we rounded up our top 45 email design tips for 2016 so they're easy to scan, reference, and remember. We hope you find them useful as you kick off 2016 and plan your best email campaigns ever!

Is your subscription confirmation email too basic? You may be missing out on a great opportunity to reinforce your brand's value proposition and getting your subscribers to engage with your brand on a deeper level.

We're always on the lookout for responsive email design tips to share with you in our collective effort to make email design better. This week, we stopped by a Designing Responsive Email seminar led by Noble Desktop, one of New York's top digital design training institutes, to connect with email marketers and get the lowdown on the latest design tips.