HTML email creation hub

Getting started with HTML email creation

Begin your journey into email creation with our beginner-friendly resources. This section covers the basics, from understanding HTML to setting up your first email campaign.

Learn the basics

Creating an HTML email begins one of two ways:

From scratch or with a template. Regardless of which one you’re starting from, the first thing to do is to understand the basic structure of HTML and how it applies to email design. This includes email-specific HTML tags and best practices for ensuring your emails render well across different email clients and devices.

While templates are great, it’s important to know how to customize them to fit your brand’s style and message. Using an email builder to simplify the design process and ensure your emails are beautiful and functional. 

Everything you need to know to help you get started in your HTML email creation journey:

HTML vs plain text emails: What's best for your next campaign?

Discover the benefits and drawbacks of each format and learn when to use them to maximize engagement and deliverability.

A straightforward guide to creating HTML emails

Learn how to create engaging HTML emails quickly and efficiently with our step-by-step guide. Perfect for busy marketers who need results fast.

Email design best practices for strong email foundation

From layout tips to choosing the best fonts and accessibility, this guide will help you craft emails that not only look great but also perform exceptionally well.

HTML email creation from A-Z