The Science of A/B Testing
Although 59% of companies perform A/B tests for their email marketing campaigns*, only 1 out of every 8 tests have shown to improve performance in a measurable way*. Is your A/B testing strategy optimized to achieve big results? A/B Testing is a powerful methodology to validate and improve your email marketing strategy. In this webinar, you will learn the golden rules of A/B testing (split tests) to avoid missteps.