Email design & more
Welcome to your go-to guide for all things email creation. Explore our collection of expertly curated articles, designed to empower you to create beautiful and engaging email campaigns that convert.
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60 Fall Email Subject Lines To Increase Autumn Sales
The arrival of fall not only brings a change in the weather but also opens a window of opportunity for email marketers to tap into the sales season.
Did you know that according to OptinMonster, a striking “47% of email recipients open an email based on the subject line alone?” This makes your email subject lines a key player in your autumn marketing strategy.
Let’s dive into a world where creativity meets strategy, exploring a variety of fall email subject lines designed to captivate your audience and boost your autumn sales.
Fall email subject line tips
Let’s explore some pivotal tips that will elevate your fall email subject lines and ensure they capture the essence of your message and the season.
1. Personalize with a touch of seasonal warmth
Utilizing data like past purchases, location, or browsing history allows you to craft subject lines that speak directly to the individual, enveloping them in a personalized experience that feels inviting.
2. Avoid the spam trap with thoughtful wording
Crafting a subject line that avoids the dreaded spam folder is akin to carefully stepping through a patch of crunchy fall leaves – it requires thoughtfulness and precision. Steer clear of using all caps, excessive exclamation points, and words that are commonly associated with spam, such as “free” or “buy now.” Instead, focus on creating a natural, conversational tone that gently guides your subscribers into your content.
3. Incorporate timeliness and urgency
Infusing your subject lines with a sense of timeliness and urgency, such as highlighting a limited-time offer or a flash sale, can encourage subscribers to open your email promptly. Ensure that the urgency is genuine and the offers are valuable to maintain trust and engagement with your audience.
4. Highlight your brand’s personality
Fall is a season that comes with its own array of playful language and puns. Whether it’s playing with phrases related to leaves, pumpkins, or cozy sweaters, a clever pun can add personality to your communication.
5. Embrace A/B testing for your subject lines
By testing two variations of your subject lines you can gain insights into which phrases, keywords, or emojis resonate best, enabling you to send the more effective subject line to your list.
60 Best Fall Email Subject Lines
From the allure of sales and the unveiling of new collections to the playful charm of puns and the festive joy of holidays, each of these subject lines is a pathway into the heart of your subscribers.
Fall sale or discount subject lines
Incorporating the seasonal charm of fall into your sale subject lines not only enhances their appeal but also creates a timely and relevant context that can resonate with your subscribers, inviting them to explore your offerings and, ultimately, make a purchase.
Subject line examples:
- "🍂 Fall Into Savings: Up to 50% Off Starts Now!"
- "Harvest the Savings: Exclusive Fall Discount Inside!"
- "Sweater Weather, Sweeter Deals: 30% Off Fall Fashion!"
- "Unbe-leaf-able Deals: Your Exclusive Fall Sale is Here!"
- "Autumn Exclusives: Enjoy an Extra 20% Off Sale Items!"
- "Fall in Love with Our Autumn Sale: Up to 40% Off!"
- "🎃 Spooktacular Savings: Frighteningly Good Deals Inside!"
- "Cozy Up to Exclusive Fall Discounts – Limited Time Only!"
- "A Cornucopia of Savings: Shop Our Fall Sale Now!"
- "Rake in the Deals: Your Fall Discount Awaits Inside!"
Real-life example:
- Brand Name: Hay
- Subject line: "Crisp, cozy, colorful (and 15% off)"
- Purpose of the email: Announce their “Autumn Sale.”
Fall subject lines to introduce new collections or products
Introducing new collections with fall-centric subject lines seamlessly blends the anticipation of the new with the comforting familiarity of the season, crafting a delightful and enticing invitation to explore, discover, and shop.
Subject line examples:
- "🍁 Fresh Picks for Fall: Explore Our New Arrivals!"
- "New Season, New Styles: Shop the Fall Collection Now!"
- "Autumn Elegance: Discover Our New Fall Jewelry Line!"
- "Wrap Up in Style with Our New Fall Outerwear!"
- "Fall Flavors Have Arrived: New Seasonal Menu Inside!"
- "Step into Fall: New Boot Collection Just Dropped!"
- "Cozy Up with Our New Fall Home Decor!"
- "Sip into Autumn: New Fall Beverage Line Launched!"
- "Fall Beauty Unveiled: Explore Our New Makeup Line!"
- "Fresh Fall Reads: Discover Our New Book Releases!"
Real-life example:
- Brand Name: Juvee
- Subject Line: “Bringing You a Taste of Autumn”
- Purpose of the email: Promote the launch of their Caramel Apple drink.
Subject lines with fall puns
Fall provides a fertile ground for playful wordplay that can bring a smile to your subscribers and create a lighthearted, engaging entry point to your email content.
Subject line examples:
- "Orange You Glad It’s Pumpkin Season? 🎃"
- "Nuts About Our New Fall Collection!"
- "Oh My Gourd, These Fall Deals Are Unbe-leaf-able!"
- "Squash Your FOMO: Fall Sale Now On!"
- "Leaf Your Worries Behind: Fall into Relaxation!"
- "Yam-tastic! Sweet Deals on Our New Fall Menu!"
- "Apple-y Ever After: Fall in Love with Our New Arrivals!"
- "A-maize-ing Deals Just for You This Fall!"
- "Harvest the Fun with Our Fall Festival Lineup!"
- "Spice Up Your Wardrobe with Our Fall Collection!"
Real-Life Example:
- Brand Name: FitVine Wines
- Subject Line: "No tricks, just treats 🎃🍷🦇”
- Purpose of the email: Promote their FitVine.
Holiday-specific fall subject lines
Crafting holiday-specific subject lines allows your brand to resonate with the festive spirit and sentiments that naturally permeate through the season. By aligning your messages with the holidays and celebrations that your audience holds dear, you create a bridge of relevance and shared joy, enhancing the connectivity and appeal of your emails during this festive fall period.
Halloween
- "No Tricks, Just Treats: Spooktacular Deals Inside!"
- "Unmask Frighteningly Good Offers This Halloween!"
- "Boo-tiful New Arrivals to Spook and Delight!"
- "Witching You a Happy Halloween: Special Treat Inside!"
Thanksgiving
- "Gobble Up the Savings: Thanksgiving Deals Inside!"
- "Grateful for You: A Thanksgiving Treat Inside 🦃"
- "Feast Your Eyes on Our Thanksgiving Specials!"
- "A Cornucopia of Thanks: Exclusive Offer Inside!"
Veterans Day
- "Honoring Heroes: Special Veterans Day Sale!"
- "A Salute to Savings: Veterans Day Exclusive!"
- "Celebrating Courage: Special Offer for Veterans Day!"
- "Thank You for Your Service: Exclusive Veterans Day Deal!"
Black Friday
- "Black Friday Bounty: Unbeatable Deals Inside!"
- "Sneak Peek: Black Friday Deals Unveiled!"
- "The Black Friday Sale You’ve Been Waiting For!"
- "Unlock Black Friday Savings Early: VIP Access Inside!"
Real-Life Example:
- Brand Name: Carhartt
- Subject Line: "Black Friday: Early Access"
- Purpose of the email: Promote their Black Friday early access sale.
Fall subject lines that reference fall weather
Subject lines that reference the weather crafts a narrative that is immediately recognizable and engaging to your subscribers, inviting them to explore your offerings with the comforting, familiar backdrop of the fall season.
Subject line examples:
- "Fall Breeze, Autumn Ease: Wind Down with Our Cozy Picks!"
- "Rainy Day Rescue: Stay Dry with Our Stylish Raincoats!"
- "Sweater Weather is Better Weather: New Arrivals Inside!"
- "Crisp Air, Don’t Care: Explore Our Fall Essentials!"
- "Stay Cozy in Our Must-Have Fall Layers!"
- "Chilly Days, Stylish Ways: Warm Up with Our Collection!"
- "Embrace the Chill: Hot Deals on Cool Styles Inside!"
- "Leaf the Cold Behind: Warm Up with Our Hot Picks!"
- "Autumn Showers, Stylish Hours: Waterproof Favorites Inside!"
- "Warm Hues, Cozy Shoes: Step into Fall Comfort!"
Real-life example:
- Brand Name: Hotel June
- Subject Line: "Feels Like Fall"
- Purpose of the email: Encourage travelers to book a stay at Hotel June by promoting new fall specials.
Fall subject lines about autumn activities and events
From apple picking and leaf-peeping to festive gatherings and holiday preparations, these subject lines evoke anticipatation of these cherished moments. By aligning your messages with the activities that define the fall experience, your emails become a celebration of the season, intertwining your brand with the warmth and nostalgia.
Subject line examples:
- "Harvest Happiness with Our Fall Collection!"
- "Leaf-Peeping Essentials: Gear Up for Autumn Adventures!"
- "Apple-Picking Season is Here: Grab Your Fall Favorites!"
- "Pumpkin Spice and Everything Nice: Fall Flavors Have Arrived!"
- "Get Festive: Everything You Need for Fall Gatherings!"
- "Fall Crafting: Create Your Cozy with Our DIY Kits!"
- "Bake Up a Storm: Autumn-Inspired Baking Essentials Inside!"
- "Cozy Campfires Await: S’mores, Stories, and Styles Inside!"
- "Haunted Happenings: Spooky Styles and Decor Inside!"
- "Thanksgiving Prep Starts Now: Get Ready to Feast!"
Real-Life Example:
- Brand Name: HomeAway
- Subject Line: "Get in the fall spirit with a cabin stay”
- Purpose of the email: Encourage customers to book a cabin stay.
Elevate your fall email campaigns to new heights
The harmony between a captivating subject line and a visually engaging email design is where the true magic happens.
With Beefree’s fall email templates, you gain access to a curated selection of designs that encapsulate the warmth and vibrancy of fall and perfectly compliment your captivating subject lines.
8+ Hot Email Design Trends in 2024 & Beyond
We’ve teamed up with Really Good Email’s Matt Helbig and a group of email experts for a roundup of the hottest email design trends.
How can you incorporate email design trends into your brand?
“You have to know what's right for your audience, your brand, and your company. Don't just adopt a trend because it's the cool thing to do.
Focus on the foundations, what makes a really good email is this email is customer-centric and solves a problem that someone might have.
A lot of the time, company emails are very self-serving, but keep in mind that the person at the other end is not just a dollar sign; they are people as well. Use human language and not corporate gobbledy.
Be clear about what you are making, why, and who it's for. Its really important to communicate your message clearly and tell people, you know, come to our site, come visit us. Send emails with a purpose and think about, “How can I make this person's day better?”
Accessibility is always a big thing. At Really Good Emails, we see a lot of all-image emails and that’s rarely ever accessible. You want to meet your readers where they are, whether it's on a mobile device or they have a disability and can't access your email.
Beyond just including something like alt text, it's making sure your email is available on all devices that they might be reading on.
Lastly, just treat the inbox as a sacred, personal, and safe place. It is a safe place and you have some responsibility behind what you're sending to your audience. Your email should be a delight and a nice surprise in an inbox filled with annoyance and filtered spam emails. People should look forward to receiving your email in their inboxes.”
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
Email design trends for 2024 & beyond
#1: Raw & unfiltered
“As an amateur photographer myself, I'm always excited to see that this trend continues to gain momentum. It's all about capturing images in their most natural state with minimal to no editing or retouching.
Unlike traditional stock photos or marketing images, which are often very produced, very stylized, very polished – raw and unfiltered embrace imperfection. This style, this trend, shows real people, real environments, and it captures genuine moments.
It's often characterized by natural lighting, minimal post-production editing, and authentic expressions and scenarios, which makes it feel very spontaneous and very candid.
This trend is becoming popular largely due to social media. We're very used to seeing what at least appears to be authentic situations and with consumers demanding more transparency from brands we are kind of skeptical of overly polished images or images that we may feel are too photoshopped.
Another plus of “raw and unfiltered” is that it can evoke a sense of nostalgia and help to strengthen the connection with your audience.
Finally, and one of the most important, I think, is that it can be very cost-effective. You don't have to pay for the big production, the expensive photographer, or all the editing.”
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#2: Chunky text
“This trend of oversized text is really dominating the visual space. If you're a design geek, this can be super fun to experiment with to add a sense of playfulness and grab a reader’s attention as soon as the email is open.
This trend is really popular because of the rise in appreciation for minimalism and the need to create quick digestible content. It allows you to convey that message in a really concise way.
If you're trying to decide whether to experiment with this or if it's right for your brand, just keep in mind that you don't want it to be overwhelming. There should be a balance between the size of the text and its chunkiness so that it doesn't affect readability.”
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#3: Deep & dark
‘’This trend was sparked or spurred by the prevalence of dark mode, but think we've moved way beyond that now.
I just love the spectrum of dark colors that I see brands bringing into the inbox to create this kind of mood instantly within their email.
My cautionary tale is to test the heck out of it beforehand. For a few email clients with some partial color inversion, darker tones turn into a salmon pink, which can strain the eyes. You obviously don't want to accidentally serve the audience that wants dark mode, something that's way outside of your brand guidelines.’’
Laura Sullivan, Head of Brand & Marketing at Inbox Monster
#4: Color blocking
"These big, bold areas of color usually help you differentiate visual hierarchy in emails or make a section in an email stand out.
If you do a little bit of Googling on the history of color blocking, apparently this is a big fashion trend coming back from the 1960’s which is what gives color blocking a little bit of a retro feel."
Justin Jordan, Head of Strategy & Community at Beefree
#5: Longing for Dial-up
"This trend combines old-school nostalgia with some of the new fun trends we’ve mentioned previously. This is all about the nineties being cool again.
This summer, I have gone to so many concerts with 90s bands coming out and playing. For example, I saw a Green Day show, and they played the entirety of Dookie because it was Dookie's, I think, 25th or 30th anniversary of being released. That night, I felt like I was 18 again. The next morning, maybe not so much. But I was totally willing to relive 18 for an evening.
If you've got that demographic, then take advantage of it. This is not for every brand; you really have to know your audience, know your style, and see if it works."
Justin Jordan, Head of Strategy & Community at Beefree
#6: Ticker GIFs
"Ticker GIF also known as the repeating text, usually at the top of the email, really grabs attention and makes the email feel lively and energetic. It can add playfulness similar to the chunky text, and it's eye-catching.
I’m kind of on the fence about ticker text because I'm affected by movement in email. So sometimes, if it's a little too fast or if it just feels like too much, I will look away, but I know there are other subscribers, the audience that loves it and really get into it.
I say be very thoughtful about the use of it. Make sure you have enough contrast. If you're using it to highlight a key message, it can be great. Or a sense of urgency for like a promotion or limited time offer. Just be aware that it can overwhelm some subscribers and it may be distracting and sometimes it's just not the right fit for the campaign."
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#7: Styled letter
"This trend is leading in popularity because it approaches email with a human voice instead of a product or brand. With the rise of AI, people’s spidey sense is up for things that aren't authentic and real and this approach helps tackle that.
Style letter is a good balance between using plain text and brand elements like fonts and colors to make it feel a little bit more personalized.
In the example below, which is written by Justine, is all written in her voice, like when I read it, I could hear her reading it.
This trends is relatively low effort. You don't always need a designer to do something like this. You can make things stand out by using bullet points or adding a GIF.
I like to think of email almost like as a tool belt, you know, you can use a plain text email or you can use a well-designed email. It doesn't have to be one or the other.
You just know that your reader has this problem that they’re trying to solve, and you can use different types of content to make your email get the job to be done"
Laura Sullivan, Head of Brand & Marketing at Inbox Monster
#8: Hover effects
We are seeing brands do some really cool, fun hover effects in email. It's a good way to tell people that something's clickable.
I think it's catching on because it's interactive. I think it catches your eye when you're scrolling, especially on like a desktop environment where it's supported. And some of these, especially hover effects, are little things you can add at the end of the email that may not change the whole design, but they show that you are spending the time and attention on your email designs and your marketing.
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
Honorable email design trend mentions:
Typography: Weird fonts
Typography: 3D Text
Shapes: Waves
Imagery: Hand models
Interactivity: Choose your own adventure
Movement: 360 rotate
Messaging: Sustainability
Final hot take:
"It’s important for me to share the disclaimer that trends are not going to save your business; however, they can help you better communicate your message.
I've mostly been on the B2B side of things for my entire career. And so every time I look at what all the cool things that retail and e-commerce brands are doing, I'm reminded that B2B doesn't have to be boring.
While all of these trends may not not be totally a “hot” for your brand,it cool to at least be informed about what other brands are doing in the space and maybe one of them will work for you.
This is not an endorsement for any trend in particular. Choose your trends responsibility. Don't use it if it might not be for your brand.
And finally make sure that whatever you do, you continue to be really good and make some really good looking emails."
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
You can watch the entire live event with Q&A here.
60 Newsletter Ideas Readers Will Love + Free Email Templates
Newsletters are more than just digital letters; they're a bridge, connecting brands to their audience in the most personal way. In the vast sea of online content, creating a newsletter that stands out and resonates can be a challenge.
Dive into this blog, and you'll discover 60 captivating newsletter ideas that readers absolutely adore. Whether you're a seasoned newsletter professional or just starting out, we've got the inspiration to help you craft content that not only informs but also engages and inspires your audience. Let's get started!
Why are newsletters important?
Newsletters are like the unsung heroes of email marketing. Not only do they keep your audience informed and engaged, but they also play a pivotal role in building and nurturing relationships. Think of them as a regular touchpoint, a friendly "hello" that reminds your subscribers of your brand's value.
From sharing company updates to spotlighting new products, newsletters organize key information in a digestible format, ensuring your audience stays connected and in the loop. In essence, they're a bridge between your brand and its community, fostering trust and loyalty.
What to include in a newsletter
Crafting a newsletter? It's not just about filling space; it's about delivering value. The key is to provide content that resonates with your audience's interests and keeps them eagerly awaiting your next update.
For instance, if you're focusing on business, perhaps share some behind-the-scenes insights or company milestones. Looking for something light-hearted? Fun trivia or seasonal highlights might be your go-to. From monthly recaps to themed specials and educational deep-dives, the possibilities are vast.
Dive into this article, and you'll discover a treasure trove of newsletter ideas, whether you're in the mood for business insights, seasonal tidbits, or educational gems.
60 newsletter ideas to elevate your campaigns
So, you're on the hunt for newsletter content ideas that not only captivate but convert? You're in the right place! With a wide range of topics and themes at your fingertips, the challenge isn't about finding content—it's choosing which pieces of content to spotlight.
Whether you're aiming to inform, entertain, or inspire, the right idea can transform your newsletter from a mere email into a must-read. Dive into these 60 ideas, spanning business insights to themed wonders, and watch as your campaigns soar to new heights. Ready to elevate your email game? Let's dive in!
Interactive newsletter ideas
When it comes to newsletters, who said business can't mix with fun? Fun newsletters are the sprinkle of joy in your subscriber's inbox, offering a delightful break from the usual. They're not just about entertainment; they're about forging a deeper connection with your audience, showing the lighter side of your brand, and making your emails the ones they genuinely look forward to. Let's explore some ideas that'll infuse your campaigns with a dose of fun!
1. Trivia quizzes
There's something inherently engaging about quizzes. They challenge, entertain, and offer a moment of playful competition. Including trivia quizzes in your newsletter can boost engagement rates and encourage interaction. Plus, they're a fantastic way to highlight product features or company milestones in a fun manner.
We recommend initiating these emails with a direct and inquisitive questions about the topic. Not only does this challenges the recipient's knowledge but also establishes a personal connection, making them feel as if they're part of an exclusive inside joke only they know about.
2. Behind-the-scenes
Let your subscribers in on the backstage magic. Whether it's a sneak peek into your office culture, the making of a product, or a day in the life of your CEO, these glimpses humanize your brand and foster a sense of community.
3. Memes and GIFs galore
Who doesn't love a good meme or GIF? Incorporating these into your newsletters not only adds a touch of humor but also makes your content more relatable and shareable. It's a modern way to comment on current events or industry trends with a light-hearted twist.
4. Customer spotlights
Shine a light on your loyal customers. Share their stories, testimonials, or fun ways they use your product. It's a win-win: you get engaging content, and they get a moment in the spotlight.
5. Interactive polls
Engage your subscribers by seeking their opinions. Whether it's about a new product feature, industry trends, or just a fun "this or that" choice, polls can drive interaction and provide valuable insights.
Dipping into newsletters like the one below, you'll see a masterclass in sparking customer interaction. Interactive polls not only spark email engagement, but it give your audience a voice, making them feel important and valued by your brand. Additionally, these emails are a goldmine for gathering genuine feedback about your offerings. It's a win-win: your subscribers feel heard, and you gain priceless insights. Talk about a conversation starter!
6. Themed playlists
Music connects people. Share themed playlists related to your industry, season, or just for fun. It's a way to set the mood and offer something extra to your subscribers.
7. DIY tips and hacks
Everyone loves a good hack. Share DIY tips related to your products or industry. It's not just informative but also showcases the versatility of what you offer.
8. Jokes and puns
A little humor goes a long way. Share industry-specific jokes or puns that resonate with your audience. It's a simple way to bring a smile to your subscribers' faces while building a bond and brand recognition! If you want to go beyond using funny email copy, consider offering a pun-y sale to go along with the joke. Now that's how you serve up a memorable newsletter!
9. Virtual scavenger hunts
Engage your subscribers with a virtual scavenger hunt. Hide clues in your website or social media channels and let them embark on a digital adventure. It's interactive and can be a unique way to highlight features or products.
10. Caption contests
Challenge your subscribers' creativity with a caption contest. Share an intriguing image and ask them to come up with a witty or humorous caption. It's interactive, fun, and can lead to some hilarious results. These types of newsletter ignite a two-way conversation between your brand and customers. By weaving in a playful caption contest, you're not only keeping subscribers engaged, turning passive readers into active participants.
Business newsletter ideas
Navigating the business world requires a blend of strategy, insight, and communication. Business newsletters serve as a bridge, connecting your brand with clients, stakeholders, and employees. They're not just about sharing updates; they're about showcasing your brand's journey, achievements, and vision.
Whether you're celebrating milestones, introducing new initiatives, or sharing industry insights, these newsletters position your brand as a thought leader. Let's explore some ideas that'll infuse your campaigns with professionalism and purpose.
11. Company milestones
Celebrating achievements, big or small, fosters a sense of pride and community. Sharing these moments in your newsletter not only keeps your audience informed but also builds trust and showcases growth.
12. Employee spotlights
Your team is the backbone of your business. Highlighting their stories, achievements, or unique skills humanizes your brand and showcases the talent behind the scenes.
This employee spotlight newsletter is a stellar example of how businesses can really humanize their brand. By highlighting new employees and their roles, they are setting the tone for collaboration and building a company culture of acknowledgment. It's not just about showcasing numbers and achievements; it's about celebrating the individual and showing that there's a genuine people behind the impressive work they will go on to do. This not only fosters a sense of community and camaraderie within the company but also strengthens trust and connection across teams.
13. Case studies
Showcase real-world applications of your products or services. Case studies provide tangible proof of your brand's impact and can drive conversions.
14. Upcoming events
Whether it's a webinar, product launch, or networking event, keep your audience in the loop. It drives engagement and offers opportunities for face-to-face interactions.
15. Industry trends
Stay ahead of the curve by sharing the latest industry trends and insights. It positions your brand as a knowledgeable player and provides value to your subscribers. The following template showcases the most recent Color of The Year as it relates to this fashion brand.
16. Product updates
Keep your subscribers informed about the latest features, improvements, or launches. It's a way to drive excitement and showcase continuous innovation.
17. Testimonials and reviews
Word of mouth is powerful. Share genuine testimonials or reviews to build trust and showcase the positive impact of your brand.
By spotlighting endorsements from customer who know the ins and outs of your offer, you can brilliantly broadcast the wide-reaching wonders of your product. Pair each testimonial with a candid snapshot to add an additional a personal touch, making the brand feel less like a distant entity and more like a trusted friend sharing success stories.
18. Business tips and advice
Share valuable advice or tips related to your industry. It positions your brand as a helpful resource and can drive engagement.
19. Expert interviews
Bring in industry experts for interviews or guest posts. It provides fresh perspectives and boosts your newsletter's credibility.
20. CSR initiatives
Showcase your brand's commitment to social responsibility. Sharing CSR initiatives resonates with ethically-minded subscribers and highlights your brand's values.
Monthly newsletter ideas
Consistency is key in communication, and monthly newsletters are the embodiment of that principle. Serving as a regular touchpoint, they offer a curated snapshot of the past month's highlights, ensuring your audience stays informed and engaged. Whether you're recapping events, sharing insights, or previewing what's on the horizon, monthly newsletters are a reliable way to maintain a steady connection with your subscribers. Let's delve into some ideas that'll make your monthly updates eagerly anticipated.
21. Monthly recaps
Think of monthly recaps as your brand's highlight reel, capturing all the noteworthy moments, wins, and stories from the past 30 days. It's like giving your subscribers a VIP pass, ensuring they're always in the loop and never miss a beat. Picture this: a vibrant timeline dotted with key events, achievements, and news, making your subscribers feel like they've been right there with you every step of the way.
22. Featured blog posts
Highlight the top-performing or most insightful blog posts from the past month. It drives traffic to your website and offers added value to your readers.
23. Customer of the month
Celebrate a loyal customer by sharing their story or experience with your brand. It fosters community and showcases real-world brand interactions.
24. Monthly poll results
If you run regular polls or surveys, share the results. It's a way to show subscribers that their opinions matter and provide insights into popular opinions or trends.
25. Upcoming promotions
Give your subscribers a heads-up about any special deals, discounts, or promotions coming up in the next month. It builds anticipation and can drive sales.
26. Spotlight on success stories
Dive into the transformative journeys of your customers or clients. Each month, highlight a success story that showcases the real-world impact of your product or service. Share challenges faced, solutions provided, and the outcomes achieved.
27. Monthly challenges
Engage your subscribers with a fun challenge or goal for the upcoming month. It can be related to your product, industry trends, or just for fun.
28. Voices from the community
Dive into the conversations happening around your brand. Each month, curate a mix of shout-outs, stories, and feedback from your community, whether it's on social media, forums, or direct messages. It's a way to show you're listening and value every voice.
29. Sneak peeks
Offer a glimpse into any upcoming product launches, events, or initiatives. It builds excitement and keeps your audience in the loop.
30. A personal note
Add a personal touch by including a note from the CEO or a team leader. It humanizes the brand and fosters a deeper connection with the audience.
Seasonal newsletter ideas
As the seasons change, so do the interests and needs of your audience. Seasonal newsletters tap into the current mood, offering content that's timely, relevant, and resonates with the spirit of the season. Whether it's the festive cheer of the holidays, the rejuvenation of spring, or the warmth of summer, these newsletters capture the essence of the moment. Let's dive into some ideas that'll make your seasonal newsletters a breath of fresh air in any inbox.
31. Holiday gift guides
During the festive season, everyone's on the lookout for the perfect gift. Curate a list of top products or services that make for great presents, tailored to your audience's preferences.
32. Seasonal recipes
Share recipes that highlight the flavors of the season. Whether it's a summer smoothie or a winter stew, it's a tasty way to engage your subscribers.
33. Seasonal DIY projects
Engage the crafty side of your subscribers with DIY projects that align with the current season. It's a fun and interactive way to celebrate the time of year.
34. Seasonal discounts and promotions
Offer special deals or promotions that celebrate the season. It's a timely incentive that can drive sales and engagement.
35. Event recaps
If your brand hosts or attends seasonal events, share a recap with highlights, photos, and key takeaways.
36. Seasonal trends
Highlight trends or popular items for the upcoming season. It keeps your subscribers in the know and positions your brand as a trendsetter.
37. Fundraising initiatives
During seasons of giving, showcase any charitable initiatives or partnerships your brand is involved in. It resonates with the spirit of the season and highlights your brand's values.
38. Seasonal challenges
Engage your subscribers with challenges that align with the season, whether it's a winter fitness challenge or a spring cleaning spree.
39. Decor and styling tips
Share tips on how to style clothes, homes, offices, or events in line with the season's theme. It's a creative way to immerse in the seasonal vibe.
40. A personal seasonal note
Add a personal touch with a note reflecting on the season, sharing personal stories, or looking forward to upcoming events.
Themed newsletter ideas
Themes can be the creative spark that ignites interest in your newsletters. They offer a cohesive narrative, making your content more engaging and memorable. Whether it's celebrating a global event, tapping into pop culture, or exploring a specific topic in-depth, themed newsletters stand out in an inbox and offer a fresh perspective. Let's explore some ideas that'll give your newsletters that thematic flair.
41. Cultural celebrations
Celebrate global events or cultural festivals, showcasing diversity and inclusivity. It's a way to educate and engage subscribers about different traditions and customs.
42. Pop culture moments
Tap into trending pop culture moments, whether it's a hit TV show, a viral meme, or a blockbuster movie. It makes your content timely and relatable.
43. Historical throwbacks
Take a trip down memory lane by highlighting significant historical events or milestones related to your industry or brand.
44. Eco-friendly focus
Dedicate a newsletter to sustainability and eco-friendly practices. It's a way to showcase your brand's commitment to the environment and offer green tips.
45. Tech and innovations
Highlight the latest tech trends, innovations, or gadgets related to your industry. It positions your brand as forward-thinking and in-the-know.
46. Book or movie recommendations
Share curated lists of books or movies related to your industry, season, or any theme. It offers added value and positions your brand as a curator of good content.
47. Art and creativity
Celebrate the world of art, design, and creativity. Showcase artists, design trends, or creative projects that inspire.
48. Travel and exploration
Take your subscribers on a virtual journey, exploring destinations, cultures, or travel tips. It's a way to inspire wanderlust and share unique experiences.
49. Health and wellness
Focus on well-being, sharing health tips, recipes, or fitness challenges. It's a way to promote a balanced lifestyle and offer valuable advice.
50. Hobby and passion projects
Highlight hobbies or passion projects, encouraging subscribers to explore new interests or dive deeper into existing ones.
Educational newsletter ideas
Knowledge is power, and educational newsletters are the torchbearers of that power. They serve as a platform to enlighten, inform, and provide value to your subscribers. Whether you're breaking down complex topics, sharing industry insights, or offering tutorials, these newsletters position your brand as a trusted educator. Let's explore some ideas that'll make your newsletters a treasure trove of knowledge.
51. Industry deep dives
Offer in-depth analysis or insights into specific industry topics, trends, or challenges. It establishes your brand as an authority and provides valuable content to your subscribers.
52. How-to guides and tutorials
Break down processes or tasks with step-by-step guides. It's a practical way to offer hands-on knowledge and assist subscribers in mastering new skills.
53. FAQ sessions
Address common questions or misconceptions related to your industry or product. It's a way to clarify doubts and offer direct value.
54. Webinar recaps
If you host webinars or online sessions, share key takeaways, highlights, or recordings. It extends the reach of your content and offers a recap for attendees.
55. Research and studies
Share the latest research, studies, or surveys related to your industry. It keeps your subscribers updated and offers data-driven insights.
56. Guest expert columns
Invite industry experts or thought leaders to contribute to your newsletter. It offers fresh perspectives and boosts the credibility of your content.
57. Book summaries or reviews
Offer summaries or reviews of influential books related to your industry. It's a way to promote continuous learning and offer reading recommendations.
58. Interactive quizzes
Test your subscribers' knowledge with interactive quizzes related to your industry or recent content. It's engaging and offers a fun learning experience.
59. Resource roundups
Curate a list of valuable resources, tools, or articles that can benefit your subscribers. It's a way to offer added value and save them research time.
60. Learning challenges
Encourage continuous learning by introducing monthly or weekly learning challenges. It can be related to a skill, topic, or habit.
Bring your newsletter ideas to life with Beefree
We've journeyed through a galaxy of ideas for a newsletter, from the fun-filled to the educational, and from the seasonal to the thematic. But, as we all know, even the most captivating content needs a stellar design to truly shine. That's where Beefree steps in. With Beefree’s intuitive email editor, you can effortlessly pair your top-notch content with equally impressive designs, ensuring your newsletters aren't just read, but remembered.
Whether you're crafting a monthly recap or diving deep into industry insights, Beefree ensures your vision translates perfectly into the inbox. With customizable templates, user-friendly tools, and a plethora of design options, you're equipped to create newsletters that resonate, engage, and inspire.
Ready to elevate your newsletter topic game? Dive into Beefree for a world of design possibilities. Get started with a free account and let's make your next newsletter one readers will love!
60 Fall Email Subject Lines To Increase Autumn Sales
The arrival of fall not only brings a change in the weather but also opens a window of opportunity for email marketers to tap into the sales season.
Did you know that according to OptinMonster, a striking “47% of email recipients open an email based on the subject line alone?” This makes your email subject lines a key player in your autumn marketing strategy.
Let’s dive into a world where creativity meets strategy, exploring a variety of fall email subject lines designed to captivate your audience and boost your autumn sales.
Fall email subject line tips
Let’s explore some pivotal tips that will elevate your fall email subject lines and ensure they capture the essence of your message and the season.
1. Personalize with a touch of seasonal warmth
Utilizing data like past purchases, location, or browsing history allows you to craft subject lines that speak directly to the individual, enveloping them in a personalized experience that feels inviting.
2. Avoid the spam trap with thoughtful wording
Crafting a subject line that avoids the dreaded spam folder is akin to carefully stepping through a patch of crunchy fall leaves – it requires thoughtfulness and precision. Steer clear of using all caps, excessive exclamation points, and words that are commonly associated with spam, such as “free” or “buy now.” Instead, focus on creating a natural, conversational tone that gently guides your subscribers into your content.
3. Incorporate timeliness and urgency
Infusing your subject lines with a sense of timeliness and urgency, such as highlighting a limited-time offer or a flash sale, can encourage subscribers to open your email promptly. Ensure that the urgency is genuine and the offers are valuable to maintain trust and engagement with your audience.
4. Highlight your brand’s personality
Fall is a season that comes with its own array of playful language and puns. Whether it’s playing with phrases related to leaves, pumpkins, or cozy sweaters, a clever pun can add personality to your communication.
5. Embrace A/B testing for your subject lines
By testing two variations of your subject lines you can gain insights into which phrases, keywords, or emojis resonate best, enabling you to send the more effective subject line to your list.
60 Best Fall Email Subject Lines
From the allure of sales and the unveiling of new collections to the playful charm of puns and the festive joy of holidays, each of these subject lines is a pathway into the heart of your subscribers.
Fall sale or discount subject lines
Incorporating the seasonal charm of fall into your sale subject lines not only enhances their appeal but also creates a timely and relevant context that can resonate with your subscribers, inviting them to explore your offerings and, ultimately, make a purchase.
Subject line examples:
- "🍂 Fall Into Savings: Up to 50% Off Starts Now!"
- "Harvest the Savings: Exclusive Fall Discount Inside!"
- "Sweater Weather, Sweeter Deals: 30% Off Fall Fashion!"
- "Unbe-leaf-able Deals: Your Exclusive Fall Sale is Here!"
- "Autumn Exclusives: Enjoy an Extra 20% Off Sale Items!"
- "Fall in Love with Our Autumn Sale: Up to 40% Off!"
- "🎃 Spooktacular Savings: Frighteningly Good Deals Inside!"
- "Cozy Up to Exclusive Fall Discounts – Limited Time Only!"
- "A Cornucopia of Savings: Shop Our Fall Sale Now!"
- "Rake in the Deals: Your Fall Discount Awaits Inside!"
Real-life example:
- Brand Name: Hay
- Subject line: "Crisp, cozy, colorful (and 15% off)"
- Purpose of the email: Announce their “Autumn Sale.”
Fall subject lines to introduce new collections or products
Introducing new collections with fall-centric subject lines seamlessly blends the anticipation of the new with the comforting familiarity of the season, crafting a delightful and enticing invitation to explore, discover, and shop.
Subject line examples:
- "🍁 Fresh Picks for Fall: Explore Our New Arrivals!"
- "New Season, New Styles: Shop the Fall Collection Now!"
- "Autumn Elegance: Discover Our New Fall Jewelry Line!"
- "Wrap Up in Style with Our New Fall Outerwear!"
- "Fall Flavors Have Arrived: New Seasonal Menu Inside!"
- "Step into Fall: New Boot Collection Just Dropped!"
- "Cozy Up with Our New Fall Home Decor!"
- "Sip into Autumn: New Fall Beverage Line Launched!"
- "Fall Beauty Unveiled: Explore Our New Makeup Line!"
- "Fresh Fall Reads: Discover Our New Book Releases!"
Real-life example:
- Brand Name: Juvee
- Subject Line: “Bringing You a Taste of Autumn”
- Purpose of the email: Promote the launch of their Caramel Apple drink.
Subject lines with fall puns
Fall provides a fertile ground for playful wordplay that can bring a smile to your subscribers and create a lighthearted, engaging entry point to your email content.
Subject line examples:
- "Orange You Glad It’s Pumpkin Season? 🎃"
- "Nuts About Our New Fall Collection!"
- "Oh My Gourd, These Fall Deals Are Unbe-leaf-able!"
- "Squash Your FOMO: Fall Sale Now On!"
- "Leaf Your Worries Behind: Fall into Relaxation!"
- "Yam-tastic! Sweet Deals on Our New Fall Menu!"
- "Apple-y Ever After: Fall in Love with Our New Arrivals!"
- "A-maize-ing Deals Just for You This Fall!"
- "Harvest the Fun with Our Fall Festival Lineup!"
- "Spice Up Your Wardrobe with Our Fall Collection!"
Real-Life Example:
- Brand Name: FitVine Wines
- Subject Line: "No tricks, just treats 🎃🍷🦇”
- Purpose of the email: Promote their FitVine.
Holiday-specific fall subject lines
Crafting holiday-specific subject lines allows your brand to resonate with the festive spirit and sentiments that naturally permeate through the season. By aligning your messages with the holidays and celebrations that your audience holds dear, you create a bridge of relevance and shared joy, enhancing the connectivity and appeal of your emails during this festive fall period.
Halloween
- "No Tricks, Just Treats: Spooktacular Deals Inside!"
- "Unmask Frighteningly Good Offers This Halloween!"
- "Boo-tiful New Arrivals to Spook and Delight!"
- "Witching You a Happy Halloween: Special Treat Inside!"
Thanksgiving
- "Gobble Up the Savings: Thanksgiving Deals Inside!"
- "Grateful for You: A Thanksgiving Treat Inside 🦃"
- "Feast Your Eyes on Our Thanksgiving Specials!"
- "A Cornucopia of Thanks: Exclusive Offer Inside!"
Veterans Day
- "Honoring Heroes: Special Veterans Day Sale!"
- "A Salute to Savings: Veterans Day Exclusive!"
- "Celebrating Courage: Special Offer for Veterans Day!"
- "Thank You for Your Service: Exclusive Veterans Day Deal!"
Black Friday
- "Black Friday Bounty: Unbeatable Deals Inside!"
- "Sneak Peek: Black Friday Deals Unveiled!"
- "The Black Friday Sale You’ve Been Waiting For!"
- "Unlock Black Friday Savings Early: VIP Access Inside!"
Real-Life Example:
- Brand Name: Carhartt
- Subject Line: "Black Friday: Early Access"
- Purpose of the email: Promote their Black Friday early access sale.
Fall subject lines that reference fall weather
Subject lines that reference the weather crafts a narrative that is immediately recognizable and engaging to your subscribers, inviting them to explore your offerings with the comforting, familiar backdrop of the fall season.
Subject line examples:
- "Fall Breeze, Autumn Ease: Wind Down with Our Cozy Picks!"
- "Rainy Day Rescue: Stay Dry with Our Stylish Raincoats!"
- "Sweater Weather is Better Weather: New Arrivals Inside!"
- "Crisp Air, Don’t Care: Explore Our Fall Essentials!"
- "Stay Cozy in Our Must-Have Fall Layers!"
- "Chilly Days, Stylish Ways: Warm Up with Our Collection!"
- "Embrace the Chill: Hot Deals on Cool Styles Inside!"
- "Leaf the Cold Behind: Warm Up with Our Hot Picks!"
- "Autumn Showers, Stylish Hours: Waterproof Favorites Inside!"
- "Warm Hues, Cozy Shoes: Step into Fall Comfort!"
Real-life example:
- Brand Name: Hotel June
- Subject Line: "Feels Like Fall"
- Purpose of the email: Encourage travelers to book a stay at Hotel June by promoting new fall specials.
Fall subject lines about autumn activities and events
From apple picking and leaf-peeping to festive gatherings and holiday preparations, these subject lines evoke anticipatation of these cherished moments. By aligning your messages with the activities that define the fall experience, your emails become a celebration of the season, intertwining your brand with the warmth and nostalgia.
Subject line examples:
- "Harvest Happiness with Our Fall Collection!"
- "Leaf-Peeping Essentials: Gear Up for Autumn Adventures!"
- "Apple-Picking Season is Here: Grab Your Fall Favorites!"
- "Pumpkin Spice and Everything Nice: Fall Flavors Have Arrived!"
- "Get Festive: Everything You Need for Fall Gatherings!"
- "Fall Crafting: Create Your Cozy with Our DIY Kits!"
- "Bake Up a Storm: Autumn-Inspired Baking Essentials Inside!"
- "Cozy Campfires Await: S’mores, Stories, and Styles Inside!"
- "Haunted Happenings: Spooky Styles and Decor Inside!"
- "Thanksgiving Prep Starts Now: Get Ready to Feast!"
Real-Life Example:
- Brand Name: HomeAway
- Subject Line: "Get in the fall spirit with a cabin stay”
- Purpose of the email: Encourage customers to book a cabin stay.
Elevate your fall email campaigns to new heights
The harmony between a captivating subject line and a visually engaging email design is where the true magic happens.
With Beefree’s fall email templates, you gain access to a curated selection of designs that encapsulate the warmth and vibrancy of fall and perfectly compliment your captivating subject lines.
8+ Hot Email Design Trends in 2024 & Beyond
We’ve teamed up with Really Good Email’s Matt Helbig and a group of email experts for a roundup of the hottest email design trends.
How can you incorporate email design trends into your brand?
“You have to know what's right for your audience, your brand, and your company. Don't just adopt a trend because it's the cool thing to do.
Focus on the foundations, what makes a really good email is this email is customer-centric and solves a problem that someone might have.
A lot of the time, company emails are very self-serving, but keep in mind that the person at the other end is not just a dollar sign; they are people as well. Use human language and not corporate gobbledy.
Be clear about what you are making, why, and who it's for. Its really important to communicate your message clearly and tell people, you know, come to our site, come visit us. Send emails with a purpose and think about, “How can I make this person's day better?”
Accessibility is always a big thing. At Really Good Emails, we see a lot of all-image emails and that’s rarely ever accessible. You want to meet your readers where they are, whether it's on a mobile device or they have a disability and can't access your email.
Beyond just including something like alt text, it's making sure your email is available on all devices that they might be reading on.
Lastly, just treat the inbox as a sacred, personal, and safe place. It is a safe place and you have some responsibility behind what you're sending to your audience. Your email should be a delight and a nice surprise in an inbox filled with annoyance and filtered spam emails. People should look forward to receiving your email in their inboxes.”
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
Email design trends for 2024 & beyond
#1: Raw & unfiltered
“As an amateur photographer myself, I'm always excited to see that this trend continues to gain momentum. It's all about capturing images in their most natural state with minimal to no editing or retouching.
Unlike traditional stock photos or marketing images, which are often very produced, very stylized, very polished – raw and unfiltered embrace imperfection. This style, this trend, shows real people, real environments, and it captures genuine moments.
It's often characterized by natural lighting, minimal post-production editing, and authentic expressions and scenarios, which makes it feel very spontaneous and very candid.
This trend is becoming popular largely due to social media. We're very used to seeing what at least appears to be authentic situations and with consumers demanding more transparency from brands we are kind of skeptical of overly polished images or images that we may feel are too photoshopped.
Another plus of “raw and unfiltered” is that it can evoke a sense of nostalgia and help to strengthen the connection with your audience.
Finally, and one of the most important, I think, is that it can be very cost-effective. You don't have to pay for the big production, the expensive photographer, or all the editing.”
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#2: Chunky text
“This trend of oversized text is really dominating the visual space. If you're a design geek, this can be super fun to experiment with to add a sense of playfulness and grab a reader’s attention as soon as the email is open.
This trend is really popular because of the rise in appreciation for minimalism and the need to create quick digestible content. It allows you to convey that message in a really concise way.
If you're trying to decide whether to experiment with this or if it's right for your brand, just keep in mind that you don't want it to be overwhelming. There should be a balance between the size of the text and its chunkiness so that it doesn't affect readability.”
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#3: Deep & dark
‘’This trend was sparked or spurred by the prevalence of dark mode, but think we've moved way beyond that now.
I just love the spectrum of dark colors that I see brands bringing into the inbox to create this kind of mood instantly within their email.
My cautionary tale is to test the heck out of it beforehand. For a few email clients with some partial color inversion, darker tones turn into a salmon pink, which can strain the eyes. You obviously don't want to accidentally serve the audience that wants dark mode, something that's way outside of your brand guidelines.’’
Laura Sullivan, Head of Brand & Marketing at Inbox Monster
#4: Color blocking
"These big, bold areas of color usually help you differentiate visual hierarchy in emails or make a section in an email stand out.
If you do a little bit of Googling on the history of color blocking, apparently this is a big fashion trend coming back from the 1960’s which is what gives color blocking a little bit of a retro feel."
Justin Jordan, Head of Strategy & Community at Beefree
#5: Longing for Dial-up
"This trend combines old-school nostalgia with some of the new fun trends we’ve mentioned previously. This is all about the nineties being cool again.
This summer, I have gone to so many concerts with 90s bands coming out and playing. For example, I saw a Green Day show, and they played the entirety of Dookie because it was Dookie's, I think, 25th or 30th anniversary of being released. That night, I felt like I was 18 again. The next morning, maybe not so much. But I was totally willing to relive 18 for an evening.
If you've got that demographic, then take advantage of it. This is not for every brand; you really have to know your audience, know your style, and see if it works."
Justin Jordan, Head of Strategy & Community at Beefree
#6: Ticker GIFs
"Ticker GIF also known as the repeating text, usually at the top of the email, really grabs attention and makes the email feel lively and energetic. It can add playfulness similar to the chunky text, and it's eye-catching.
I’m kind of on the fence about ticker text because I'm affected by movement in email. So sometimes, if it's a little too fast or if it just feels like too much, I will look away, but I know there are other subscribers, the audience that loves it and really get into it.
I say be very thoughtful about the use of it. Make sure you have enough contrast. If you're using it to highlight a key message, it can be great. Or a sense of urgency for like a promotion or limited time offer. Just be aware that it can overwhelm some subscribers and it may be distracting and sometimes it's just not the right fit for the campaign."
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#7: Styled letter
"This trend is leading in popularity because it approaches email with a human voice instead of a product or brand. With the rise of AI, people’s spidey sense is up for things that aren't authentic and real and this approach helps tackle that.
Style letter is a good balance between using plain text and brand elements like fonts and colors to make it feel a little bit more personalized.
In the example below, which is written by Justine, is all written in her voice, like when I read it, I could hear her reading it.
This trends is relatively low effort. You don't always need a designer to do something like this. You can make things stand out by using bullet points or adding a GIF.
I like to think of email almost like as a tool belt, you know, you can use a plain text email or you can use a well-designed email. It doesn't have to be one or the other.
You just know that your reader has this problem that they’re trying to solve, and you can use different types of content to make your email get the job to be done"
Laura Sullivan, Head of Brand & Marketing at Inbox Monster
#8: Hover effects
We are seeing brands do some really cool, fun hover effects in email. It's a good way to tell people that something's clickable.
I think it's catching on because it's interactive. I think it catches your eye when you're scrolling, especially on like a desktop environment where it's supported. And some of these, especially hover effects, are little things you can add at the end of the email that may not change the whole design, but they show that you are spending the time and attention on your email designs and your marketing.
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
Honorable email design trend mentions:
Typography: Weird fonts
Typography: 3D Text
Shapes: Waves
Imagery: Hand models
Interactivity: Choose your own adventure
Movement: 360 rotate
Messaging: Sustainability
Final hot take:
"It’s important for me to share the disclaimer that trends are not going to save your business; however, they can help you better communicate your message.
I've mostly been on the B2B side of things for my entire career. And so every time I look at what all the cool things that retail and e-commerce brands are doing, I'm reminded that B2B doesn't have to be boring.
While all of these trends may not not be totally a “hot” for your brand,it cool to at least be informed about what other brands are doing in the space and maybe one of them will work for you.
This is not an endorsement for any trend in particular. Choose your trends responsibility. Don't use it if it might not be for your brand.
And finally make sure that whatever you do, you continue to be really good and make some really good looking emails."
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
You can watch the entire live event with Q&A here.
5 Reasons Why HubSpot Users Love Beefree
HubSpot is one of the world’s leading CRMs, seamlessly merging sales, marketing, and customer service into a single, powerful dashboard. With tools for email marketing, lead generation, and landing page creation, HubSpot enables you to connect with customers more effectively and drive meaningful results.
However, HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs.
This is where Beefree comes in—the ideal solution for HubSpot users looking to flex their creative chops in designing emails and landing pages. With drag-and-drop editing, advanced customization options, and an extensive template library, Beefree makes it easy to capture your brand’s identity and stand out in today’s crowded market.
1. 1,700+ free customizable email and page templates
HubSpot’s templates work for simple designs, but users often describe them as “bland” or “limiting.”
Beefree users are spoiled for choice with over 1,700 free customizable templates that go far beyond HubSpot’s basic designs. These templates serve as the perfect starting point for building impactful campaigns.
Beefree’s intuitive design tools let you tweak the template in real time, making it easy to produce professional-quality creations that perfectly reflect your brand’s identity—no design experience required. These pre-built layouts are major time-savers, too, with 82% of users reporting faster email creation using Beefree.
2. Advanced design elements for true creative freedom
Customization can be a challenge for many HubSpot users; for instance, some report that it’s “impossible” to create a table without coding the design yourself. Unfortunately, not every user has the technical skills—not to mention the time—to perfect their emails with HubSpot alone.
Beefree elevates your designs with an extensive collection of creative elements, all easily customizable using its powerful editor.
Some of these elements, like rounded corners and unlimited columns, aren’t available in HubSpot. Others, like creating a table to present data in a clean and organized way, are far easier to build in Beefree.
These creative elements make it that much easier to showcase your brand identity, communicate your message effectively, and design beautiful, original campaigns. They help you move beyond cookie-cutter designs and deliver something truly unique.
Remember: Eye-catching emails grab your audience’s attention instantly, helping your message stand out in crowded inboxes while staying true to your brand.
3. Reusable content blocks for always-on-brand campaigns
Beefree’s reusable content blocks make it simple to maintain consistency across all your campaigns.
Simply save your branded elements—headers, footers, logos, and CTA buttons—once, then re-use them in future designs with a single click of a button.
This convenient feature helps HubSpot users streamline their workflow by eliminating repetitive design tasks — potentially saving you hours per campaign.
4. Mobile-responsive designs out the box
Beefree’s editor includes built-in mobile responsiveness, which means your emails and landing pages automatically adjust to any screen size with no extra effort. This ensures your campaigns look great on every device, from desktops to smartphones.
For even greater control, Beefree supports mobile design mode, enabling HubSpot users to fine-tune your designs for smaller screens. Simply select the device size you’re optimizing for and make adjustments using the intuitive visual editor.
This allows you to deliver a tailored, on-brand experience, no matter how your audience views your content.
5. Easy integration
Whether you're crafting unique branded elements or designing dynamic content, Beefree gives you the tools to create campaigns that align perfectly with your brand vision. Best of all, integrating HubSpot with Beefree takes just seconds.
Beefree and HubSpot: A match made in email heaven
Integrating Beefree with HubSpot offers a powerful solution for marketers looking to elevate their email campaigns. HubSpot provides the engine for powering your marketing, while Beefree boosts the creative aspect, letting you bring your brand vision to life with ease.
For example, one of Beefree’s customers, Folderly—an all-in-one email deliverability platform—experienced significant improvements by combining HubSpot and Beefree.
By designing emails in Beefree and sending them using HubSpot, Folderly streamlined their workflow, reducing campaign creation time from days to hours. This efficiency freed the team to focus on other key tasks, while maintaining high-quality, on-brand designs.
This integration not only sped up their processes but also boosted open rates by 15%, demonstrating the effectiveness of combining Beefree's advanced design tools with HubSpot's marketing automation.
“With Beefree, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to Beefree, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”
- Kate Lavrenchuk, Marketing Lead at Folderly
Read more about Folderly’s success story with Beefree here.
Creating Emails That You're Proud of With No-Code Solutions
When you’re the only person running the entire marketing department of a startup, every minute counts.
For Matt Byrd, Head of Marketing at TravelJoy, an all-in-one platform for travel advisors, managing his time while ensuring the quality of the company’s email campaigns has been a delicate balancing act. But it’s also something he takes great pride in, especially when it comes to creating emails that genuinely stand out.
In a recent conversation with Matt, he shared his journey from coding emails by hand to finding a solution that allows him to save time without compromising on quality. For Matt, email isn’t just another channel — it’s where he started in digital marketing, and it remains one of his favorite ways to connect with customers.
What follows are excerpts from our conversation with Matt Byrd at TravelJoy, edited for readability and engagement.
From hand-coding to WYSIWYG frustration
“I started out as an email developer, hand-coding templates for clients,” Matt explained. “I had a really high standard for email design and development, which is why I felt so restricted when I started using our email platform’s basic editor at TravelJoy.”
With years of experience, including leading email marketing for Uber and for a wedding tech company, Matt knew the impact well-crafted emails could have on customer engagement. But when he joined TravelJoy, the small startup environment meant that Matt was handling everything from web design to how-to videos on a daily basis. He simply didn’t have the time to code emails by hand and the WYSIWYG editor provided by their email service was too limiting.
“I was frustrated,” Matt said. “I knew that email needed to be a big channel for us, but the tools available just weren’t cutting it.”
The aha moment: when no-code means excellent code
Like many email developers, Matt had doubts about WYSIWYG, no-code editors. Having been burned by subpar no-code editors in the past, Matt was hesitant to trust another tool. He recalled thinking, “It’s going to export trash code that I’ll have to clean up.” But after searching for a more flexible solution, Matt stumbled across Beefree.
To his surprise, Beefree exceeded his expectations. “The code was good,” he said. “It tested across all platforms and gave me the flexibility I needed. I wanted my emails to look designed by hand but without the time commitment of coding each one from scratch. Beefree gave me that.”
Matt’s technical background meant he didn’t just need a tool that looked good on the surface. He needed something that could handle the granular details that make emails shine. “You can get as nuanced as you want with Beefree,” he said.
“For example, if you want to adjust the border-radius on the top-left section of a content area, you can do that. It allowed me to create emails that felt custom, not cookie-cutter.”
Becoming the team’s hero
For Matt, the value of Beefree wasn’t just in the technical capabilities — it was also about how it made him feel as a creator. “I want my emails to look awesome. I’m proud of the work I do, and Beefree helps me create emails that I’m excited to show off,” Matt shared.
Using Beefree not only saved him time but also boosted his confidence. After sending one of his first newly-designed emails, the Head of Product at TravelJoy sent a company-wide Slack message saying, “Matt, these emails look so engaging.” This recognition made him feel like a hero to his team, and more importantly, it reinforced his pride in his work.
“I want my emails to look awesome. I’m proud of the work I do, and Beefree helps me create emails that I’m excited to show off”.
Matt’s advice for time-strapped marketers
When asked what advice he’d give to other marketers in small teams, Matt’s answer was simple: “If you want to save time and still look professional, you need the right tool that will give you an amazing-looking email in a fraction of the time it would take to code it yourself.”
For a startup marketer wearing multiple hats, tools that help streamline the creative process without sacrificing quality are essential. And for Matt Byrd, finding the right tool has been a game-changer — allowing him to create emails that not only engage TravelJoy’s audience, but also make him proud of the work he’s doing.
Final thoughts
Matt’s experience with Beefree highlights how the right tool can transform how marketers approach their work. What began as a search for a more efficient email editor turned into a game-changer, allowing him to create emails that look handcrafted without the time-intensive coding.
“I’m more excited to send these emails,” Matt concluded. “They’re helping me tell TravelJoy’s story in a way that connects more with our audience, and that’s something I’m proud of.”
For marketers like Matt, who juggle multiple responsibilities, finding a tool that offers both efficiency and creativity can make all the difference. If you’re looking for a way to create beautiful, professional emails in a fraction of the time, try Beefree for yourself. Discover how Beefree can help you save time and elevate your email marketing.
Read more success stories or start your free trial here.
How to Personalize Emails in Mailchimp using Beefree
In the world of email marketing, personalization is no longer optional—it’s a necessity. According to a study by Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened, while segmented email campaigns can generate up to a 760% increase in revenue. Considering these resounding analytics, it’s clear that sending the right message to the right audience at the right time is critical to your email marketing success.
But how do you go beyond just inserting someone’s first name into an email?
The answer lies in leveraging tools like conditional merge tags, which are available in sending platforms like Mailchimp, and combining them with tools that can handle sophisticated email logic, like Beefree.
These tools allow marketers to create hyper-targeted email experiences that speak directly to each recipient’s needs, preferences, and behaviors.
Let’s walk through how you can design beautiful, personalized emails for Mailchimp using Beefree.
Understanding Mailchimp’s capabilities and limitations
With over 11 million users, Mailchimp has established itself as a leading marketing platform that empowers marketers to deliver targeted and timely campaigns effectively. Among its robust features, its automation and segmentation capabilities stand out.
Mailchimp’s advanced segmentation tools allow you to target users based on behaviors, tags, or custom data, ensuring your messages reach the right audience. Meanwhile, its automation features make it easy to set up workflows, enabling you to deliver the right message at the perfect moment.
However, Mailchimp does have some limitations. Many users encounter a steep learning curve, and the platform's higher price point can be a concern. More importantly, users often find its design capabilities somewhat lacking, which can hinder their ability to create visually compelling and truly personalized campaigns.
This is why many choose to use Beefree in conjunction with Mailchimp. This easy integration allows marketers to leverage Mailchimp’s powerful segmentation tools to categorize subscribers based on various criteria such as demographics, purchase history, or engagement levels. They then use Beefree to design personalized emails that align with each group's preferences and behaviors.
Thanks to Beefree’s seamless integration with Mailchimp, users can easily export their emails and utilize Mailchimp’s automation features to trigger these personalized messages. This synergy between Beefree's design capabilities and Mailchimp's automation and segmentation features maximizes engagement and conversion rates while enhancing the overall customer experience.
How to personalize mailchimp emails in Beefree
The foundation of a successful personalized email campaign is a well-designed email that adapts to different audience segments. Beefree makes this process simple with its drag-and-drop editor.
Step #1: Start from a template
If you’re not sure where to start in creating a personalized campaign, Beefree offers an extensive library of Mailchimp-compatible templates.
Begin by selecting a template that aligns with your campaign's objective, whether it’s a promotional email, newsletter, or seasonal message. You can then leverage Beefree’s modular editor to infuse your brand into the emails and add content blocks and interactive elements that are specific to different audience segments.
Within the editor, tailor your email to offer unique experiences for mobile viewing using Mobile Design Mode.
Step #2: Add merge tags
Merge tags are placeholder text that gets replaced by subscriber-specific data when the email is sent. Here’s how to use them in Beefree:
- Choose the section of content where you want to insert a personalized element. For example, you can add a placeholder for the recipient’s first name.
- Insert the Merge Tag – In Beefree, select an existing MailChimp merge tag or create a new one. You can select or add the |FNAME| tag for the recipient’s first name. This turns a generic greeting into something more personal. “Hi |FNAME|” becomes “Hi Jane” when Jane receives the email.
You can refer to Mailchimp’s Merge Tag Cheat Sheet to find additional merge tags you can easily copy and paste into Beefree to customize your email.
Step #3: Apply display conditions for personalized rows
You can set up rows of content that display only to certain segments of your audience using Mailchimp’s conditional merge tags.
These tags are snippets of code that control whether a section of content should appear based on specific data, such as whether someone is a VIP or a new subscriber.
Here is an example scenario: You want to show a special offer to VIP customers and a different one to new subscribers. To achieve this, you’ll use the following before and after logic in Beefree for the row containing the content for VIP customers:
*|IF:VIP="yes"|*
Hey *|FNAME|*, as a VIP, you get 20% off!
*|END:IF|*
For new subscribers, you’ll use the following before and after logic in Beefree for the row containing the content for new subscribers:
*|IF:VIP="no"|*
Welcome, *|FNAME|*! Get 10% off your first purchase.
*|END:IF|*
This logic ensures that only VIP customers see the first row, while new subscribers see the second one.
Implementing Display Conditions in Beefree
Display Conditions in Beefree apply to entire rows, allowing you to show different rows to different groups of recipients. This feature is incredibly useful for dynamically personalizing content at scale.
Here’s how to apply this logic in Beefree:
- Select the row that contains the personalized content.
- Set the Display Conditions – In the settings for that row, click “Display Conditions.” Copy and paste your Mailchimp logic (as shown above) into the condition box to control who will see the content.
- Repeat for other rows – If you have multiple rows with different offers or content for different segments, repeat the process, applying the appropriate logic for each row.
Optional: Multilingual designs
Beefree’s Multilingual Designs enable users to design emails in multiple languages effortlessly. This is particularly beneficial for brands targeting international markets or diverse communities.
Designing for multiple languages in Beefree:
- In the editor, click on the globe icon on the top bar
- Select a primary language from the drop-down menu
- Select the number of additional language (this varies by plan)
Once you add your Primary and Additional languages to your Multilingual Settings, you can add your translated content to each language design. The fastest way to translate your emails is by using Beefree’s AI Assistant.
Step #4: Exporting your design to Mailchimp
Now that your email is designed with dynamic and personalized content, it's time to export it to Mailchimp, where you’ll handle audience segmentation and send the email.
- In Beefree, click “Export” and choose Mailchimp as the destination.
- Link your Mailchimp account – If it’s your first time, you’ll need to link your Mailchimp account to Beefree.
- Review in Mailchimp – Once the design is exported, log in to Mailchimp and check the email. Use Mailchimp’s preview tools to ensure your Merge Tags and Display Conditions are functioning correctly.
Ready to create more personalized emails?
Beefree and Mailchimp provide marketers with the perfect blend of design flexibility and powerful automation, enabling them to craft visually stunning emails that resonate with your audience.
Start harnessing the full potential of your email campaigns today with Beefree.
5 Reasons Why HubSpot Users Love Beefree
HubSpot is one of the world’s leading CRMs, seamlessly merging sales, marketing, and customer service into a single, powerful dashboard. With tools for email marketing, lead generation, and landing page creation, HubSpot enables you to connect with customers more effectively and drive meaningful results.
However, HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs.
This is where Beefree comes in—the ideal solution for HubSpot users looking to flex their creative chops in designing emails and landing pages. With drag-and-drop editing, advanced customization options, and an extensive template library, Beefree makes it easy to capture your brand’s identity and stand out in today’s crowded market.
1. 1,700+ free customizable email and page templates
HubSpot’s templates work for simple designs, but users often describe them as “bland” or “limiting.”
Beefree users are spoiled for choice with over 1,700 free customizable templates that go far beyond HubSpot’s basic designs. These templates serve as the perfect starting point for building impactful campaigns.
Beefree’s intuitive design tools let you tweak the template in real time, making it easy to produce professional-quality creations that perfectly reflect your brand’s identity—no design experience required. These pre-built layouts are major time-savers, too, with 82% of users reporting faster email creation using Beefree.
2. Advanced design elements for true creative freedom
Customization can be a challenge for many HubSpot users; for instance, some report that it’s “impossible” to create a table without coding the design yourself. Unfortunately, not every user has the technical skills—not to mention the time—to perfect their emails with HubSpot alone.
Beefree elevates your designs with an extensive collection of creative elements, all easily customizable using its powerful editor.
Some of these elements, like rounded corners and unlimited columns, aren’t available in HubSpot. Others, like creating a table to present data in a clean and organized way, are far easier to build in Beefree.
These creative elements make it that much easier to showcase your brand identity, communicate your message effectively, and design beautiful, original campaigns. They help you move beyond cookie-cutter designs and deliver something truly unique.
Remember: Eye-catching emails grab your audience’s attention instantly, helping your message stand out in crowded inboxes while staying true to your brand.
3. Reusable content blocks for always-on-brand campaigns
Beefree’s reusable content blocks make it simple to maintain consistency across all your campaigns.
Simply save your branded elements—headers, footers, logos, and CTA buttons—once, then re-use them in future designs with a single click of a button.
This convenient feature helps HubSpot users streamline their workflow by eliminating repetitive design tasks — potentially saving you hours per campaign.
4. Mobile-responsive designs out the box
Beefree’s editor includes built-in mobile responsiveness, which means your emails and landing pages automatically adjust to any screen size with no extra effort. This ensures your campaigns look great on every device, from desktops to smartphones.
For even greater control, Beefree supports mobile design mode, enabling HubSpot users to fine-tune your designs for smaller screens. Simply select the device size you’re optimizing for and make adjustments using the intuitive visual editor.
This allows you to deliver a tailored, on-brand experience, no matter how your audience views your content.
5. Easy integration
Whether you're crafting unique branded elements or designing dynamic content, Beefree gives you the tools to create campaigns that align perfectly with your brand vision. Best of all, integrating HubSpot with Beefree takes just seconds.
Beefree and HubSpot: A match made in email heaven
Integrating Beefree with HubSpot offers a powerful solution for marketers looking to elevate their email campaigns. HubSpot provides the engine for powering your marketing, while Beefree boosts the creative aspect, letting you bring your brand vision to life with ease.
For example, one of Beefree’s customers, Folderly—an all-in-one email deliverability platform—experienced significant improvements by combining HubSpot and Beefree.
By designing emails in Beefree and sending them using HubSpot, Folderly streamlined their workflow, reducing campaign creation time from days to hours. This efficiency freed the team to focus on other key tasks, while maintaining high-quality, on-brand designs.
This integration not only sped up their processes but also boosted open rates by 15%, demonstrating the effectiveness of combining Beefree's advanced design tools with HubSpot's marketing automation.
“With Beefree, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to Beefree, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”
- Kate Lavrenchuk, Marketing Lead at Folderly
Read more about Folderly’s success story with Beefree here.
How to Conduct a Robust Email Marketing Audit
Email remains one of the most effective marketing channels around, but what do you do when your campaigns aren’t getting the desired results? If your click-through rates and conversions are languishing way below your targets, it may be time for an email marketing audit.
Regular audits make sure every area of your email marketing is fine-tuned, whilst also keeping you compliant with data protection regulations. Keep reading for our tips on conducting a comprehensive audit that will get your email marketing in top-notch condition.
How to audit an email marketing program
There are many aspects that go into creating high-performing email marketing campaigns and an audit aims to address all of them. Here’s how to make yours as successful as possible.
Preparing for the audit
Before doing anything else, it’s best to decide what your goals are. Your priorities will likely be primarily performance-based but don’t forget about your data privacy responsibilities along the way. Adopting a risk management solution early on can help you monitor security and compliance, so you can efficiently find and address any vulnerabilities.
This will give you peace of mind as you also work towards improving the results of your email campaigns. Whether it’s boosting engagement or improving conversion rates, having a clear idea of what you want to achieve will guide your efforts.
For example, if your main goal is to improve customer retention, it’s a good idea to focus your email audit on metrics that reflect engagement over time. Another thing you want to organize before you get started is the right tools. Just as you need the right free proxy list for your IT department, you need to look at the tools that will best serve your email campaigns.
Start with your email service provider (ESP) dashboard to plan which metrics you want to look at. An email analytics platform is also an important tool to help you track your progress, ideally one that integrates with your SP, so you have everything in one place to assess progress and make informed decisions.
Reviewing email content
Take a good look at your email content. Does it reflect your brand voice? Is it consistent with your messaging across other platforms? If you think there is room for improvement, an AI email assistant can be a big help.
Start with your subject lines and consider whether they are clear, inviting, and engaging. A subject line works best when it makes the recipient curious but also gives them a clue to what’s in the email. Look at the body of the emails next and assess whether there is continuity in style and tone across your communications.
What’s more, is it in line with the goals of your campaign? You want the messaging to be engaging with relevant content. Plus, it’s advisable for every email to have a strong call to action (CTA) that will drive your email clicks, and make them enticing and actionable for the best results.
Finally, take stock of the visual elements of your emails, are they adding value? Do they look good on all kinds of screen sizes? Getting the email design elements right will maintain a professional look and also help the engagement rates of your campaigns.
Analyzing email metrics
Another important part of an email marketing audit is tracking the right metrics. They will give you the information you need to make changes and create a more effective email marketing strategy.
- Open rates: It’s good to get a clear idea of how many people are actually opening your emails. However, bear in mind that some privacy features, such as Apple’s Mail privacy Protection, can skew this data so it’s not always reliable on its own.
- Click-Through Rates (CTR): If your recipients actually open your emails, how many then take action? Your CTR will show you how good your email engagement is and tell you how well your content is working.
- Bounce rates and unsubscribe rates: A high bounce rate indicates deliverability problems, suggesting you may have a lot of invalid email addresses or potential email list management issues. Unsubscribe rates, on the other hand, will tell you whether your recipients are switching off from your content.
A/B testing as an optimization tool
To really understand email performance metrics, A/B testing is required. It’s a valuable tool for achieving continuous improvement within lifecycle email marketing and will help you to understand what’s working (and what isn't) much quicker.
For the best results, test one element at a time. That could be the subject line, the CTA, or even the time of day you send the email. Send two different versions to small segments of your email list and analyze the performance metrics to see which one does better. Going forward, you can keep the best elements of each test to optimize every email you send.
Email list hygiene and segmentation
Regular housekeeping of your subscriber list will keep it clean and make sure your emails are received by an engaged audience. A good starting point is to try re-engagement email campaigns to get inactive subscribers involved again. Still, it’s also wise to routinely identify and remove those who remain inactive after a reasonable attempt at re-engagement.
You can also improve the effectiveness of your email marketing campaigns through segmentation, which targets specific demographics or behaviors for a more personal approach. Use data from your CRM platform and CRM call center software to create more precise audience segments and tailor the content of your emails for the biggest impact.
It’s also vital to maintain compliance with regional data protection laws such as GDPR email marketing requirements by carefully managing consent and acting on unsubscribes efficiently, thereby safeguarding your brand reputation and the security of your data.
Email deliverability and technical settings
Technical configurations are responsible for getting your emails into recipients’ inboxes. Email authentication protocols such as SPF, DKIM, and DMARC verify them and prevent them from ending up in a spam folder.
Keep reviewing email frequency and send times too, as sending them at the wrong time can harm engagement and present issues with deliverability. Additionally, keep up to date with email practices to avoid spam traps and protect your reputation.
If you’re handling sensitive customer data, getting your infrastructure in line with SOC 2 audit requirements will make sure that your email system is in full compliance with security and privacy standards. You can then be confident that your customer's data will be kept safe and their trust maintained.
Building a future-ready strategy
A successful email marketing audit will give you the knowledge to develop a strategy to scale and continuously improve in the future. You might identify opportunities to automate repetitive tasks to improve the consistency of service and save time.
Another way to improve your campaigns is a content calendar, which will keep you on track with your goals and important events. You might also consider integrating your email with other channels, such as SMS marketing, to create continuity in omnichannel communication.
Remember, if you do incorporate SMS marketing, TCPA compliance is essential. It regulates how and when you can send marketing messages to customers. This is important from a legal standpoint, but will also make sure you don’t damage the trust your customers have shown in you by sharing their contact details.
Your first steps towards a better email strategy
An email audit is a health check of every aspect of your email marketing campaigns. It means taking the time to analyze what you’re doing currently so you can work out where you’re most in need of improvement. The result is a detailed picture that allows you to take action and optimize your email marketing efforts for better engagement, clicks, and conversion rates.
8+ Hot Email Design Trends in 2024 & Beyond
We’ve teamed up with Really Good Email’s Matt Helbig and a group of email experts for a roundup of the hottest email design trends.
How can you incorporate email design trends into your brand?
“You have to know what's right for your audience, your brand, and your company. Don't just adopt a trend because it's the cool thing to do.
Focus on the foundations, what makes a really good email is this email is customer-centric and solves a problem that someone might have.
A lot of the time, company emails are very self-serving, but keep in mind that the person at the other end is not just a dollar sign; they are people as well. Use human language and not corporate gobbledy.
Be clear about what you are making, why, and who it's for. Its really important to communicate your message clearly and tell people, you know, come to our site, come visit us. Send emails with a purpose and think about, “How can I make this person's day better?”
Accessibility is always a big thing. At Really Good Emails, we see a lot of all-image emails and that’s rarely ever accessible. You want to meet your readers where they are, whether it's on a mobile device or they have a disability and can't access your email.
Beyond just including something like alt text, it's making sure your email is available on all devices that they might be reading on.
Lastly, just treat the inbox as a sacred, personal, and safe place. It is a safe place and you have some responsibility behind what you're sending to your audience. Your email should be a delight and a nice surprise in an inbox filled with annoyance and filtered spam emails. People should look forward to receiving your email in their inboxes.”
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
Email design trends for 2024 & beyond
#1: Raw & unfiltered
“As an amateur photographer myself, I'm always excited to see that this trend continues to gain momentum. It's all about capturing images in their most natural state with minimal to no editing or retouching.
Unlike traditional stock photos or marketing images, which are often very produced, very stylized, very polished – raw and unfiltered embrace imperfection. This style, this trend, shows real people, real environments, and it captures genuine moments.
It's often characterized by natural lighting, minimal post-production editing, and authentic expressions and scenarios, which makes it feel very spontaneous and very candid.
This trend is becoming popular largely due to social media. We're very used to seeing what at least appears to be authentic situations and with consumers demanding more transparency from brands we are kind of skeptical of overly polished images or images that we may feel are too photoshopped.
Another plus of “raw and unfiltered” is that it can evoke a sense of nostalgia and help to strengthen the connection with your audience.
Finally, and one of the most important, I think, is that it can be very cost-effective. You don't have to pay for the big production, the expensive photographer, or all the editing.”
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#2: Chunky text
“This trend of oversized text is really dominating the visual space. If you're a design geek, this can be super fun to experiment with to add a sense of playfulness and grab a reader’s attention as soon as the email is open.
This trend is really popular because of the rise in appreciation for minimalism and the need to create quick digestible content. It allows you to convey that message in a really concise way.
If you're trying to decide whether to experiment with this or if it's right for your brand, just keep in mind that you don't want it to be overwhelming. There should be a balance between the size of the text and its chunkiness so that it doesn't affect readability.”
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#3: Deep & dark
‘’This trend was sparked or spurred by the prevalence of dark mode, but think we've moved way beyond that now.
I just love the spectrum of dark colors that I see brands bringing into the inbox to create this kind of mood instantly within their email.
My cautionary tale is to test the heck out of it beforehand. For a few email clients with some partial color inversion, darker tones turn into a salmon pink, which can strain the eyes. You obviously don't want to accidentally serve the audience that wants dark mode, something that's way outside of your brand guidelines.’’
Laura Sullivan, Head of Brand & Marketing at Inbox Monster
#4: Color blocking
"These big, bold areas of color usually help you differentiate visual hierarchy in emails or make a section in an email stand out.
If you do a little bit of Googling on the history of color blocking, apparently this is a big fashion trend coming back from the 1960’s which is what gives color blocking a little bit of a retro feel."
Justin Jordan, Head of Strategy & Community at Beefree
#5: Longing for Dial-up
"This trend combines old-school nostalgia with some of the new fun trends we’ve mentioned previously. This is all about the nineties being cool again.
This summer, I have gone to so many concerts with 90s bands coming out and playing. For example, I saw a Green Day show, and they played the entirety of Dookie because it was Dookie's, I think, 25th or 30th anniversary of being released. That night, I felt like I was 18 again. The next morning, maybe not so much. But I was totally willing to relive 18 for an evening.
If you've got that demographic, then take advantage of it. This is not for every brand; you really have to know your audience, know your style, and see if it works."
Justin Jordan, Head of Strategy & Community at Beefree
#6: Ticker GIFs
"Ticker GIF also known as the repeating text, usually at the top of the email, really grabs attention and makes the email feel lively and energetic. It can add playfulness similar to the chunky text, and it's eye-catching.
I’m kind of on the fence about ticker text because I'm affected by movement in email. So sometimes, if it's a little too fast or if it just feels like too much, I will look away, but I know there are other subscribers, the audience that loves it and really get into it.
I say be very thoughtful about the use of it. Make sure you have enough contrast. If you're using it to highlight a key message, it can be great. Or a sense of urgency for like a promotion or limited time offer. Just be aware that it can overwhelm some subscribers and it may be distracting and sometimes it's just not the right fit for the campaign."
Kristy McCarley, Founder & Managing Director of Pure Firefly.
#7: Styled letter
"This trend is leading in popularity because it approaches email with a human voice instead of a product or brand. With the rise of AI, people’s spidey sense is up for things that aren't authentic and real and this approach helps tackle that.
Style letter is a good balance between using plain text and brand elements like fonts and colors to make it feel a little bit more personalized.
In the example below, which is written by Justine, is all written in her voice, like when I read it, I could hear her reading it.
This trends is relatively low effort. You don't always need a designer to do something like this. You can make things stand out by using bullet points or adding a GIF.
I like to think of email almost like as a tool belt, you know, you can use a plain text email or you can use a well-designed email. It doesn't have to be one or the other.
You just know that your reader has this problem that they’re trying to solve, and you can use different types of content to make your email get the job to be done"
Laura Sullivan, Head of Brand & Marketing at Inbox Monster
#8: Hover effects
We are seeing brands do some really cool, fun hover effects in email. It's a good way to tell people that something's clickable.
I think it's catching on because it's interactive. I think it catches your eye when you're scrolling, especially on like a desktop environment where it's supported. And some of these, especially hover effects, are little things you can add at the end of the email that may not change the whole design, but they show that you are spending the time and attention on your email designs and your marketing.
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
Honorable email design trend mentions:
Typography: Weird fonts
Typography: 3D Text
Shapes: Waves
Imagery: Hand models
Interactivity: Choose your own adventure
Movement: 360 rotate
Messaging: Sustainability
Final hot take:
"It’s important for me to share the disclaimer that trends are not going to save your business; however, they can help you better communicate your message.
I've mostly been on the B2B side of things for my entire career. And so every time I look at what all the cool things that retail and e-commerce brands are doing, I'm reminded that B2B doesn't have to be boring.
While all of these trends may not not be totally a “hot” for your brand,it cool to at least be informed about what other brands are doing in the space and maybe one of them will work for you.
This is not an endorsement for any trend in particular. Choose your trends responsibility. Don't use it if it might not be for your brand.
And finally make sure that whatever you do, you continue to be really good and make some really good looking emails."
Matt Helbig, Integrated Manager at Beefree & Really Good Emails
You can watch the entire live event with Q&A here.
Maximizing your agency’s ROI with Madison Taylor Marketing
Maximizing your agency’s ROI with Madison Taylor Marketing
Founded over 15 years ago, Madison Taylor Marketing has become a well-known agency in Denver, Colorado, for its success in bringing unprecedented results to clients. The agency's smart strategies have helped clients ensure alignment, reduce costs, optimize their resources, and, more notably, maximize ROI by almost 300% across all marketing efforts.
In a live session with Chris Copen, Chief Operating Officer, Cassie Renier, Creative Specialist, and Andrea Davis, Creative Manager, they shared their insight into how agencies can maximize their ROI with email marketing.
What is ROI?
“ROI, or Return on Investment, is one of our most important performance indicators as an agency.
ROI is not just a metric, but it measures the profitability of our business and our investments and helps us understand the value that we're generating from our efforts and resources.
By tracking ROI, we are trying to ensure that our strategies are effective, identify areas for improvement, and make data-driven decisions.
For agencies, achieving a high ROI is really important because it reflects our ability to deliver value to our clients and continually optimize operations. Ultimately, this empowers us to drive growth for ourselves.
For our clients, our ability to achieve high ROI demonstrates our ability to use budgets wisely to deliver maximum value and achieve their business goals efficiently.”
Excerpt from Chris Copen at our live session with Madison Taylor Marketing.
Optimized for readability and engagement
With a return of $36 per $1 spent, why do agencies struggle to increase email marketing ROI?
“We have found that that email is a powerful tool for achieving ROI for our clients. It's been around for a long time, and it's a tried and true tactic. While people have changed their media consumption habits, email continues to produce results for us. Email marketing connects our clients directly with their audience segments, allows us to deliver personalized content, and drives conversions.
Despite its potential, though, we have definitely experienced struggles over the years.
For both ourselves and our clients, we’ve found that the main challenge with email marketing is how much time and effort it takes.
Creating visually appealing and effective email campaigns requires significant time and effort.
We have found ourselves really bogged down in the minute of design details and trying to craft the “perfect” layout and visual elements. While important, this detracts from strategic activities that might yield higher returns.”
We've also experienced the challenge of hard coding emails and getting those emails to work across platforms. This process is not only time-consuming but also prone to errors. Little mistakes in the code can lead to rendering issues across different email clients, which has obvious consequences for a campaign’s effectiveness and ROI.
In addition to that, there's the issue of too much back-and-forth. When we collaborate on email campaigns, this often involves multiple rounds of feedback and revision.
All of that just adds to the cumbersome and lengthy process and leads to diminishing returns - addressing all of those is critical in unlocking the full potential of email marketing for ROI.
Excerpt from Chris Copen at our live session with Madison Taylor Marketing.
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How can agencies optimize their email marketing ROI
“By optimizing our email creation process, leveraging automated tools, reducing manual coding, and streamlining our feedback mechanisms, we were really able to improve our ROI. Cassie has been one of our leaders in helping us find the right tools and helping us increase our productivity and efficiency.”
- Chris Copen
1. Find the email marketing tools
"Finding the right tool enables and empowers us to execute our vision and our client's vision without hindering their goals.
As a designer, when I'm looking for the right tool for email marketing, there are a few things to look for.
Ease of use is the first thing. Whatever tool you use should be user-friendly, intuitive, and allow me to create and customize designs quickly and effectively.
Another need is a high degree of flexibility. I need to be able to create unique and visually appealing emails that align with the specific branding of all of our clients. We shouldn’t have to sacrifice elements of a client's brand to fit within the constraints of a design platform.
The collaborative nature of a tool is also crucial. The right tool should facilitate seamless communication and collaboration, not only with our clients but also internally, throughout the revision process. That includes features like real-time editing, feedback, integrations, approval workflows, and so on. This helps us ensure we are always on the same page internally and with our clients.
Lastly, the right tool should integrate smoothly with other platforms and tools, such as CRM systems, analytic tools, and marketing automation platforms. This helps ensure that we have a cohesive, streamlined process from design to delivery and analysis and are not bouncing between a bunch of different platforms.
Our previous process before finding Beefree was inefficient and unsustainable. It was clear that our approach was hindering our ability to meet client expectations and deliver high-quality, unique campaigns.
Recognizing this was the first step toward improving our process. We needed a tool that would propel our agency to go above and beyond what our clients had asked for."
- Cassie Renier
Excerpt from our live session with Madison Taylor Marketing.
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2. Optimize your design and collaboration processes
“When it comes to making something like email marketing work, alignment between vision and capability is so important.
When we're working as a team of marketers and designers, we need to effectively collaborate on an idea from start to finish.
Often, agencies run into issues executing on a vision because of limitations in capabilities, whether human, tools, or resources.
What we've found that works really well is to first clarify the client's situation and goals to ensure we're moving in the right direction. Involving design teams early in the process is crucial to understanding the full context and aligning on the vision.
Then, we need to be able to move from strategy to deliverables in the most cost-efficient manner. This means reducing the time spent on ideation, creation, and revisions. This is another reason why finding the right tools is important.
Beefree, specifically, allowed us to streamline our processes and enabled us to produce high-quality designs rapidly, ensuring timely and relevant communication with our client’s audiences. With Beefree’s collaboration features, all team members communicate in one place, reducing the time spent on back-and-forth and ensuring everyone is on the same page. Also, with real-time collaboration clients could see changes as they happened, reducing the need for multiple rounds of revisions.
By simply optimizing our email and collaboration processes we were able to reduce the time spent on designing while still producing high-quality assets. This allowed us to respond more quickly to market demands and time-sensitive opportunities, improving our ROI.
Excerpt from Andrea Davis at our live session with Madison Taylor Marketing.
Optimized for readability and engagement
How should agencies measure their ROI
“In terms of measuring external ROI, setting clear, measurable goals for each campaign is important.
Whether it's increasing engagement, generating leads, or driving sales, having specific objectives helps define what success looks like and provides a benchmark for measurement.
Track all related costs accurately. This includes not only direct expenses like ad spend but also indirect costs such as team hours and the cost of tools we use to streamline email creation and deployment. Knowing your total investment is crucial for an accurate ROI assessment.
Analyze your key performance metrics. These metrics might include open rates, click-through rates, conversion rates, and overall engagement. Analyzing this data will provide insights into how well campaigns are performing and how the use of efficient tools contributes to these results.
Consider both short-term and long-term impacts. Immediate results, such as sales from a campaign, are important, but so are long-term benefits like customer retention and brand awareness. Understanding the broader impact helps paint a complete picture of ROI.
Regularly review and adjust strategies and processes based on our findings. ROI measurement should be an ongoing process, helping refine tactics and improve future campaigns, but also providing internal operations insights. This iterative approach ensures continuous improvement and better outcomes over time.
Evaluating distinctly the ROI of internal investments. This includes the tools and technologies we use to enhance our productivity and efficiency. Analyze the effectiveness of these tools in helping you streamline your processes.”
Additional insights shared by Chris Copen, Chief Operating Officer at Madison Taylor Marketing.
How Madison Taylor Marketing cut down email development time by 66% with Beefree
CEO and Founder Aimee Meester shares how her team uses Beefree to create engaging and personalized content faster than ever before. Learn more about the business impact of Beefree on Madison Taylor Marketing.
5 Healthcare Email Examples Where Education Meets Promotion
Effective email marketing in healthcare can have immense ROI. After all, it is a cost-effective and direct line of communication with your patients that, when done right, can drive engagement, encourage repeat visits, and help build ongoing trust and credibility. However, healthcare providers are faced with unique challenges when it comes to using email marketing.
On the one hand, the goal is to engage patients and provide value to help build long-term relationships. On the other hand, the goal is to promote your services and, ideally, boost revenue via this marketing strategy. This balance can be tricky to achieve due to the sensitive nature of the healthcare industry; however, it is not impossible.
We’ve compiled 5 examples of healthcare emails done right. These top brands have excelled in the art of healthcare emails by blending valuable, informative content that addresses patient’s concerns with promotional content that presents itself as an empathetic helping hand.
Healthcare newsletter examples
Sending monthly or weekly newsletters is an excellent way to strengthen relationships with patients or customers. These regular communications serve as a direct line to your audience, allowing you to engage and educate them on relevant health topics consistently.
Each newsletter provides an opportunity to share reliable and practical health tips and update patients about clinic changes, new services, or special offerings.
Everlywell
Everlywell offers folks with at-home “health and wellness solutions.” In a recent newsletter they focus their message on addressing stress, a common concern among their audience. The email begins by empathizing with the reader, reassuring them that stress is a widespread issue, therefore establishing an immediate connection with their readers.
By offering a free solution—specifically, a list of vitamins and supplements known to alleviate stress—Everlywell demonstrates its commitment to customer well-being. Simultaneously, by subtly promoting its own supplements within the email's content, it reinforces the message that Everlywell not only understands the reader's concerns but also provides practical solutions.
Seasonal health campaigns
Another great way to connect with patients beyond the clinic is to send seasonal health campaigns. These campaigns are highly effective because they relate to current health concerns and conditions prevalent during specific times of the year.
Seasonal health campaigns allow healthcare providers to proactively address issues that are top-of-mind for patients during different seasons.
Natalist
Natalist offers “fertility, pregnancy, and postpartum essentials.” To ring in the new year, their email “TTC in the new year?” leans into the possibility that with a new year, folks begin to consider trying to conceive, thoughtfully tapping taps into the natural inclination people have to reflect on life changes and set new goals as the calendar turns.
This thoughtful and well-timed campaign exemplifies how healthcare providers can connect with their audience by aligning their messaging with their customers' lives' natural rhythms and aspirations.
Promotional healthcare emails
Promotional healthcare emails can significantly increase patient engagement. Offers tailored to patient needs can inform and encourage them to consider services they may not have known about. However, healthcare promotion emails come with their own set of challenges, HIPAA being the biggest hurdle.
ivee
Ivee offers “individualized medical care” services directly from home, including urgent care, diagnostic testing, IV therapy, and more. In a promotional email about their Membership and Programs, ivee takes the route of promotion through education.
Promoting medical treatments and procedures can be complex and often leaves patients with numerous questions and uncertainties.
ivee’s promotional email addresses this challenge by ensuring the content is clear, concise, and informative. Instead of overwhelming patients with technical jargon or complicated medical terms, Ivee breaks down the information into 3 digestible segments that guide the reader through their offerings:
- What the patient will receive
- How the program works
- What the next steps are
ivee’s educational approach in its promotional email informs and empowers patients, building trust and confidence in their services.
By addressing potential questions upfront, ivee reduces any concern that the patient may have regarding this service. This method of promotion through education is particularly effective in healthcare, where informed patients are more likely to engage with and benefit from the services offered.
Patient testimonials and success stories
Using patient testimonials and stories in healthcare emails helps build trust and credibility. When potential patients read or hear about others who have successfully navigated similar health challenges, it reassures them of the effectiveness and reliability of the services offered. These narratives humanize the healthcare experience, which can sometimes feel cold and direct, by showcasing real people and their journeys.
Much like any healthcare email, this one is particularly affected by the US HIPAA regulations. These emails require explicit consent and the careful handling of personal information.
Additionally, it is crucial that these testimonials and stories remain authentic. Fabricated or exaggerated stories can damage credibility, and it's important to avoid over-promising outcomes.
GoodRx
GoodRx provides telemedicine to track prescription drug pricing in the United States and offers drug coupons and medication discounts. In an email promoting their telehealth services, they use a patient testimonial to communicate the ease of their service.
GoodRx balances this strategy with maintaining client privacy by using anonymized testimonials and obtaining explicit consent from the patient. Anonymized testimonials protect the identity of the patients by removing any personal identifiers, ensuring that their privacy is not compromised while still providing authentic feedback about the service.
Transactional healthcare email examples
Transactional emails play an important role in healthcare, allowing providers to share essential information that brings ease to the patient’s experience. More specifically, transactional emails improve operational efficiency. Some examples of transactional emails in healthcare include
- Appointment confirmations and reminders
- Prescription and medication updates
- Follow-up care instructions
- Billing and payment notification
- Patient portal access
Hims
Hims is an “online telehealth platform that provides virtual healthcare and support for men's health.” In the order confirmation email below, Hims offers the patient important order information such as order ID, date paid, total charge, and payment method.
This transparency ensures patients have all the necessary details about their purchase, enhancing their trust in the platform. Additionally, Hims goes beyond just transactional information to offer patients peace of mind by reminding them of all the other free services they receive through their platform.
By highlighting these benefits, Hims reinforces the value of its service and strengthens its relationship with its patients. This approach confirms the purchase and reassures patients that they feel supported in various aspects of their health journey.
Start designing healthcare emails with Beefree
Navigating healthcare regulations can be challenging, but your email design doesn't have to be. With Beefree's intuitive design tools and templates, you can simplify your communication efforts to adhere to industry standards and focus on what truly matters: delivering exceptional care and valuable information to your patients
5 Reasons Why HubSpot Users Love Beefree
HubSpot is one of the world’s leading CRMs, seamlessly merging sales, marketing, and customer service into a single, powerful dashboard. With tools for email marketing, lead generation, and landing page creation, HubSpot enables you to connect with customers more effectively and drive meaningful results.
However, HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs.
This is where Beefree comes in—the ideal solution for HubSpot users looking to flex their creative chops in designing emails and landing pages. With drag-and-drop editing, advanced customization options, and an extensive template library, Beefree makes it easy to capture your brand’s identity and stand out in today’s crowded market.
1. 1,700+ free customizable email and page templates
HubSpot’s templates work for simple designs, but users often describe them as “bland” or “limiting.”
Beefree users are spoiled for choice with over 1,700 free customizable templates that go far beyond HubSpot’s basic designs. These templates serve as the perfect starting point for building impactful campaigns.
Beefree’s intuitive design tools let you tweak the template in real time, making it easy to produce professional-quality creations that perfectly reflect your brand’s identity—no design experience required. These pre-built layouts are major time-savers, too, with 82% of users reporting faster email creation using Beefree.
2. Advanced design elements for true creative freedom
Customization can be a challenge for many HubSpot users; for instance, some report that it’s “impossible” to create a table without coding the design yourself. Unfortunately, not every user has the technical skills—not to mention the time—to perfect their emails with HubSpot alone.
Beefree elevates your designs with an extensive collection of creative elements, all easily customizable using its powerful editor.
Some of these elements, like rounded corners and unlimited columns, aren’t available in HubSpot. Others, like creating a table to present data in a clean and organized way, are far easier to build in Beefree.
These creative elements make it that much easier to showcase your brand identity, communicate your message effectively, and design beautiful, original campaigns. They help you move beyond cookie-cutter designs and deliver something truly unique.
Remember: Eye-catching emails grab your audience’s attention instantly, helping your message stand out in crowded inboxes while staying true to your brand.
3. Reusable content blocks for always-on-brand campaigns
Beefree’s reusable content blocks make it simple to maintain consistency across all your campaigns.
Simply save your branded elements—headers, footers, logos, and CTA buttons—once, then re-use them in future designs with a single click of a button.
This convenient feature helps HubSpot users streamline their workflow by eliminating repetitive design tasks — potentially saving you hours per campaign.
4. Mobile-responsive designs out the box
Beefree’s editor includes built-in mobile responsiveness, which means your emails and landing pages automatically adjust to any screen size with no extra effort. This ensures your campaigns look great on every device, from desktops to smartphones.
For even greater control, Beefree supports mobile design mode, enabling HubSpot users to fine-tune your designs for smaller screens. Simply select the device size you’re optimizing for and make adjustments using the intuitive visual editor.
This allows you to deliver a tailored, on-brand experience, no matter how your audience views your content.
5. Easy integration
Whether you're crafting unique branded elements or designing dynamic content, Beefree gives you the tools to create campaigns that align perfectly with your brand vision. Best of all, integrating HubSpot with Beefree takes just seconds.
Beefree and HubSpot: A match made in email heaven
Integrating Beefree with HubSpot offers a powerful solution for marketers looking to elevate their email campaigns. HubSpot provides the engine for powering your marketing, while Beefree boosts the creative aspect, letting you bring your brand vision to life with ease.
For example, one of Beefree’s customers, Folderly—an all-in-one email deliverability platform—experienced significant improvements by combining HubSpot and Beefree.
By designing emails in Beefree and sending them using HubSpot, Folderly streamlined their workflow, reducing campaign creation time from days to hours. This efficiency freed the team to focus on other key tasks, while maintaining high-quality, on-brand designs.
This integration not only sped up their processes but also boosted open rates by 15%, demonstrating the effectiveness of combining Beefree's advanced design tools with HubSpot's marketing automation.
“With Beefree, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to Beefree, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”
- Kate Lavrenchuk, Marketing Lead at Folderly
Read more about Folderly’s success story with Beefree here.
How to Conduct a Robust Email Marketing Audit
Email remains one of the most effective marketing channels around, but what do you do when your campaigns aren’t getting the desired results? If your click-through rates and conversions are languishing way below your targets, it may be time for an email marketing audit.
Regular audits make sure every area of your email marketing is fine-tuned, whilst also keeping you compliant with data protection regulations. Keep reading for our tips on conducting a comprehensive audit that will get your email marketing in top-notch condition.
How to audit an email marketing program
There are many aspects that go into creating high-performing email marketing campaigns and an audit aims to address all of them. Here’s how to make yours as successful as possible.
Preparing for the audit
Before doing anything else, it’s best to decide what your goals are. Your priorities will likely be primarily performance-based but don’t forget about your data privacy responsibilities along the way. Adopting a risk management solution early on can help you monitor security and compliance, so you can efficiently find and address any vulnerabilities.
This will give you peace of mind as you also work towards improving the results of your email campaigns. Whether it’s boosting engagement or improving conversion rates, having a clear idea of what you want to achieve will guide your efforts.
For example, if your main goal is to improve customer retention, it’s a good idea to focus your email audit on metrics that reflect engagement over time. Another thing you want to organize before you get started is the right tools. Just as you need the right free proxy list for your IT department, you need to look at the tools that will best serve your email campaigns.
Start with your email service provider (ESP) dashboard to plan which metrics you want to look at. An email analytics platform is also an important tool to help you track your progress, ideally one that integrates with your SP, so you have everything in one place to assess progress and make informed decisions.
Reviewing email content
Take a good look at your email content. Does it reflect your brand voice? Is it consistent with your messaging across other platforms? If you think there is room for improvement, an AI email assistant can be a big help.
Start with your subject lines and consider whether they are clear, inviting, and engaging. A subject line works best when it makes the recipient curious but also gives them a clue to what’s in the email. Look at the body of the emails next and assess whether there is continuity in style and tone across your communications.
What’s more, is it in line with the goals of your campaign? You want the messaging to be engaging with relevant content. Plus, it’s advisable for every email to have a strong call to action (CTA) that will drive your email clicks, and make them enticing and actionable for the best results.
Finally, take stock of the visual elements of your emails, are they adding value? Do they look good on all kinds of screen sizes? Getting the email design elements right will maintain a professional look and also help the engagement rates of your campaigns.
Analyzing email metrics
Another important part of an email marketing audit is tracking the right metrics. They will give you the information you need to make changes and create a more effective email marketing strategy.
- Open rates: It’s good to get a clear idea of how many people are actually opening your emails. However, bear in mind that some privacy features, such as Apple’s Mail privacy Protection, can skew this data so it’s not always reliable on its own.
- Click-Through Rates (CTR): If your recipients actually open your emails, how many then take action? Your CTR will show you how good your email engagement is and tell you how well your content is working.
- Bounce rates and unsubscribe rates: A high bounce rate indicates deliverability problems, suggesting you may have a lot of invalid email addresses or potential email list management issues. Unsubscribe rates, on the other hand, will tell you whether your recipients are switching off from your content.
A/B testing as an optimization tool
To really understand email performance metrics, A/B testing is required. It’s a valuable tool for achieving continuous improvement within lifecycle email marketing and will help you to understand what’s working (and what isn't) much quicker.
For the best results, test one element at a time. That could be the subject line, the CTA, or even the time of day you send the email. Send two different versions to small segments of your email list and analyze the performance metrics to see which one does better. Going forward, you can keep the best elements of each test to optimize every email you send.
Email list hygiene and segmentation
Regular housekeeping of your subscriber list will keep it clean and make sure your emails are received by an engaged audience. A good starting point is to try re-engagement email campaigns to get inactive subscribers involved again. Still, it’s also wise to routinely identify and remove those who remain inactive after a reasonable attempt at re-engagement.
You can also improve the effectiveness of your email marketing campaigns through segmentation, which targets specific demographics or behaviors for a more personal approach. Use data from your CRM platform and CRM call center software to create more precise audience segments and tailor the content of your emails for the biggest impact.
It’s also vital to maintain compliance with regional data protection laws such as GDPR email marketing requirements by carefully managing consent and acting on unsubscribes efficiently, thereby safeguarding your brand reputation and the security of your data.
Email deliverability and technical settings
Technical configurations are responsible for getting your emails into recipients’ inboxes. Email authentication protocols such as SPF, DKIM, and DMARC verify them and prevent them from ending up in a spam folder.
Keep reviewing email frequency and send times too, as sending them at the wrong time can harm engagement and present issues with deliverability. Additionally, keep up to date with email practices to avoid spam traps and protect your reputation.
If you’re handling sensitive customer data, getting your infrastructure in line with SOC 2 audit requirements will make sure that your email system is in full compliance with security and privacy standards. You can then be confident that your customer's data will be kept safe and their trust maintained.
Building a future-ready strategy
A successful email marketing audit will give you the knowledge to develop a strategy to scale and continuously improve in the future. You might identify opportunities to automate repetitive tasks to improve the consistency of service and save time.
Another way to improve your campaigns is a content calendar, which will keep you on track with your goals and important events. You might also consider integrating your email with other channels, such as SMS marketing, to create continuity in omnichannel communication.
Remember, if you do incorporate SMS marketing, TCPA compliance is essential. It regulates how and when you can send marketing messages to customers. This is important from a legal standpoint, but will also make sure you don’t damage the trust your customers have shown in you by sharing their contact details.
Your first steps towards a better email strategy
An email audit is a health check of every aspect of your email marketing campaigns. It means taking the time to analyze what you’re doing currently so you can work out where you’re most in need of improvement. The result is a detailed picture that allows you to take action and optimize your email marketing efforts for better engagement, clicks, and conversion rates.
Stay informed on all email trends
From the latest creative design strategies that inspire your next campaign to industry best practices and tech advancements, our newsletter is the go-to for all things creation.