Email design & more

The arrival of fall not only brings a change in the weather but also opens a window of opportunity for email marketers to tap into the sales season.

Did you know that according to OptinMonster, a striking “47% of email recipients open an email based on the subject line alone?” This makes your email subject lines a key player in your autumn marketing strategy. 

Let’s dive into a world where creativity meets strategy, exploring a variety of fall email subject lines designed to captivate your audience and boost your autumn sales.

Fall email subject line tips

Let’s explore some pivotal tips that will elevate your fall email subject lines and ensure they capture the essence of your message and the season.

1. Personalize with a touch of seasonal warmth

Utilizing data like past purchases, location, or browsing history allows you to craft subject lines that speak directly to the individual, enveloping them in a personalized experience that feels inviting.

2. Avoid the spam trap with thoughtful wording

Crafting a subject line that avoids the dreaded spam folder is akin to carefully stepping through a patch of crunchy fall leaves – it requires thoughtfulness and precision. Steer clear of using all caps, excessive exclamation points, and words that are commonly associated with spam, such as “free” or “buy now.” Instead, focus on creating a natural, conversational tone that gently guides your subscribers into your content.

3. Incorporate timeliness and urgency

Infusing your subject lines with a sense of timeliness and urgency, such as highlighting a limited-time offer or a flash sale, can encourage subscribers to open your email promptly. Ensure that the urgency is genuine and the offers are valuable to maintain trust and engagement with your audience.

4. Highlight your brand’s personality

Fall is a season that comes with its own array of playful language and puns. Whether it’s playing with phrases related to leaves, pumpkins, or cozy sweaters, a clever pun can add personality to your communication.

5. Embrace A/B testing for your subject lines

By testing two variations of your subject lines you can gain insights into which phrases, keywords, or emojis resonate best, enabling you to send the more effective subject line to your list. 

60 Best Fall Email Subject Lines 

From the allure of sales and the unveiling of new collections to the playful charm of puns and the festive joy of holidays, each of these subject lines is a pathway into the heart of your subscribers. 

Fall sale or discount subject lines

Incorporating the seasonal charm of fall into your sale subject lines not only enhances their appeal but also creates a timely and relevant context that can resonate with your subscribers, inviting them to explore your offerings and, ultimately, make a purchase.

Subject line examples:

• "🍂 Fall Into Savings: Up to 50% Off Starts Now!"
• "Harvest the Savings: Exclusive Fall Discount Inside!"
• "Sweater Weather, Sweeter Deals: 30% Off Fall Fashion!"
• "Unbe-leaf-able Deals: Your Exclusive Fall Sale is Here!"
• "Autumn Exclusives: Enjoy an Extra 20% Off Sale Items!"
• "Fall in Love with Our Autumn Sale: Up to 40% Off!"
• "🎃 Spooktacular Savings: Frighteningly Good Deals Inside!"
• "Cozy Up to Exclusive Fall Discounts – Limited Time Only!"
• "A Cornucopia of Savings: Shop Our Fall Sale Now!"
• "Rake in the Deals: Your Fall Discount Awaits Inside!"

Real-life example:‍‍

• ‍Brand Name: Hay‍
• Subject line: "Crisp, cozy, colorful (and 15% off)"‍
• Purpose of the email: Announce their “Autumn Sale.” 

Fall subject lines to introduce new collections or products

Introducing new collections with fall-centric subject lines seamlessly blends the anticipation of the new with the comforting familiarity of the season, crafting a delightful and enticing invitation to explore, discover, and shop.

Subject line examples:

• "🍁 Fresh Picks for Fall: Explore Our New Arrivals!"
• "New Season, New Styles: Shop the Fall Collection Now!"
• "Autumn Elegance: Discover Our New Fall Jewelry Line!"
• "Wrap Up in Style with Our New Fall Outerwear!"
• "Fall Flavors Have Arrived: New Seasonal Menu Inside!"
• "Step into Fall: New Boot Collection Just Dropped!"
• "Cozy Up with Our New Fall Home Decor!"
• "Sip into Autumn: New Fall Beverage Line Launched!"
• "Fall Beauty Unveiled: Explore Our New Makeup Line!"
• "Fresh Fall Reads: Discover Our New Book Releases!"

Real-life example:

• Brand Name: Juvee
• Subject Line: “Bringing You a Taste of Autumn” 
• Purpose of the email: Promote the launch of their Caramel Apple drink.

Subject lines with fall puns

Fall provides a fertile ground for playful wordplay that can bring a smile to your subscribers and create a lighthearted, engaging entry point to your email content.

Subject line examples:

• "Orange You Glad It’s Pumpkin Season? 🎃"
• "Nuts About Our New Fall Collection!"
• "Oh My Gourd, These Fall Deals Are Unbe-leaf-able!"
• "Squash Your FOMO: Fall Sale Now On!"
• "Leaf Your Worries Behind: Fall into Relaxation!"
• "Yam-tastic! Sweet Deals on Our New Fall Menu!"
• "Apple-y Ever After: Fall in Love with Our New Arrivals!"
• "A-maize-ing Deals Just for You This Fall!"
• "Harvest the Fun with Our Fall Festival Lineup!"
• "Spice Up Your Wardrobe with Our Fall Collection!"

Real-Life Example:

• Brand Name: FitVine Wines
• Subject Line: "No tricks, just treats 🎃🍷🦇”
• Purpose of the email: Promote their FitVine.

Holiday-specific fall subject lines

Crafting holiday-specific subject lines allows your brand to resonate with the festive spirit and sentiments that naturally permeate through the season. By aligning your messages with the holidays and celebrations that your audience holds dear, you create a bridge of relevance and shared joy, enhancing the connectivity and appeal of your emails during this festive fall period.

Halloween

• "No Tricks, Just Treats: Spooktacular Deals Inside!"
• "Unmask Frighteningly Good Offers This Halloween!"
• "Boo-tiful New Arrivals to Spook and Delight!"
• "Witching You a Happy Halloween: Special Treat Inside!"

Thanksgiving

• "Gobble Up the Savings: Thanksgiving Deals Inside!"
• "Grateful for You: A Thanksgiving Treat Inside 🦃"
• "Feast Your Eyes on Our Thanksgiving Specials!"
• "A Cornucopia of Thanks: Exclusive Offer Inside!"

Veterans Day

• "Honoring Heroes: Special Veterans Day Sale!"
• "A Salute to Savings: Veterans Day Exclusive!"
• "Celebrating Courage: Special Offer for Veterans Day!"
• "Thank You for Your Service: Exclusive Veterans Day Deal!"

Black Friday

• "Black Friday Bounty: Unbeatable Deals Inside!"
• "Sneak Peek: Black Friday Deals Unveiled!"
• "The Black Friday Sale You’ve Been Waiting For!"
• "Unlock Black Friday Savings Early: VIP Access Inside!"

Real-Life Example:

• Brand Name: Carhartt 
• Subject Line: "Black Friday: Early Access"
• Purpose of the email: Promote their Black Friday early access sale. 

Fall subject lines that reference fall weather

Subject lines that reference the weather crafts a narrative that is immediately recognizable and engaging to your subscribers, inviting them to explore your offerings with the comforting, familiar backdrop of the fall season.

Subject line examples:

• "Fall Breeze, Autumn Ease: Wind Down with Our Cozy Picks!"
• "Rainy Day Rescue: Stay Dry with Our Stylish Raincoats!"
• "Sweater Weather is Better Weather: New Arrivals Inside!"
• "Crisp Air, Don’t Care: Explore Our Fall Essentials!"
• "Stay Cozy in Our Must-Have Fall Layers!"
• "Chilly Days, Stylish Ways: Warm Up with Our Collection!"
• "Embrace the Chill: Hot Deals on Cool Styles Inside!"
• "Leaf the Cold Behind: Warm Up with Our Hot Picks!"
• "Autumn Showers, Stylish Hours: Waterproof Favorites Inside!"
• "Warm Hues, Cozy Shoes: Step into Fall Comfort!"

Real-life example:

• Brand Name: Hotel June
• Subject Line: "Feels Like Fall"
• Purpose of the email: Encourage travelers to book a stay at Hotel June by promoting new fall specials. 

Fall subject lines about autumn activities and events

From apple picking and leaf-peeping to festive gatherings and holiday preparations, these subject lines evoke anticipatation of these cherished moments. By aligning your messages with the activities that define the fall experience, your emails become a celebration of the season, intertwining your brand with the warmth and nostalgia.

Subject line examples:

• "Harvest Happiness with Our Fall Collection!"
• "Leaf-Peeping Essentials: Gear Up for Autumn Adventures!"
• "Apple-Picking Season is Here: Grab Your Fall Favorites!"
• "Pumpkin Spice and Everything Nice: Fall Flavors Have Arrived!"
• "Get Festive: Everything You Need for Fall Gatherings!"
• "Fall Crafting: Create Your Cozy with Our DIY Kits!"
• "Bake Up a Storm: Autumn-Inspired Baking Essentials Inside!"
• "Cozy Campfires Await: S’mores, Stories, and Styles Inside!"
• "Haunted Happenings: Spooky Styles and Decor Inside!"
• "Thanksgiving Prep Starts Now: Get Ready to Feast!"

Real-Life Example:

• Brand Name: HomeAway
• Subject Line: "Get in the fall spirit with a cabin stay”
• Purpose of the email: Encourage customers to book a cabin stay. 

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Elevate your fall email campaigns to new heights

The harmony between a captivating subject line and a visually engaging email design is where the true magic happens.

With Beefree’s fall email templates, you gain access to a curated selection of designs that encapsulate the warmth and vibrancy of fall and perfectly compliment your captivating subject lines.

We’ve teamed up with Really Good Email’s Matt Helbig and a group of email experts for a roundup of the hottest email design trends.

How can you incorporate email design trends into your brand? 

“You have to know what's right for your audience, your brand, and your company. Don't just adopt a trend because it's the cool thing to do. 

Focus on the foundations, what makes a really good email is this email is customer-centric and solves a problem that someone might have. 

A lot of the time, company emails are very self-serving, but keep in mind that the person at the other end is not just a dollar sign; they are people as well. Use human language and not corporate gobbledy. 

Be clear about what you are making, why, and who it's for. Its really important to communicate your message clearly and tell people, you know, come to our site, come visit us. Send emails with a purpose and think about, “How can I make this person's day better?”

Accessibility is always a big thing. At Really Good Emails, we see a lot of all-image emails and that’s rarely ever accessible. You want to meet your readers where they are, whether it's on a mobile device or they have a disability and can't access your email. 

Beyond just including something like alt text, it's making sure your email is available on all devices that they might be reading on.

Lastly, just treat the inbox as a sacred, personal, and safe place. It is a safe place and you have some responsibility behind what you're sending to your audience. Your email should be a delight and a nice surprise in an inbox filled with annoyance and filtered spam emails. People should look forward to receiving your email in their inboxes.”

_{Matt Helbig, Integrated Manager at Beefree & Really Good Emails}

Email design trends for 2024 & beyond 

#1: Raw & unfiltered 

“As an amateur photographer myself,  I'm always excited to see that this trend continues to gain momentum. It's all about capturing images in their most natural state with minimal to no editing or retouching.

Unlike traditional stock photos or marketing images, which are often very produced, very stylized, very polished – raw and unfiltered embrace imperfection. This style, this trend, shows real people, real environments, and it captures genuine moments.

It's often characterized by natural lighting, minimal post-production editing, and authentic expressions and scenarios, which makes it feel very spontaneous and very candid. 

This trend is becoming popular largely due to social media. We're very used to seeing what at least appears to be authentic situations and with consumers demanding more transparency from brands we are kind of skeptical of overly polished images or images that we may feel are too photoshopped. 

Another plus of “raw and unfiltered” is that it can evoke a sense of nostalgia and help to strengthen the connection with your audience. 

Finally, and one of the most important, I think, is that it can be very cost-effective. You don't have to pay for the big production, the expensive photographer, or all the editing.”

_{Kristy McCarley, Founder & Managing Director of Pure Firefly.} 

#2: Chunky text

“This trend of oversized text is really dominating the visual space. If you're a design geek, this can be super fun to experiment with to add a sense of playfulness and grab a reader’s attention as soon as the email is open.

This trend is really popular because of the rise in appreciation for minimalism and the need to create quick digestible content. It allows you to convey that message in a really concise way. 

If you're trying to decide whether to experiment with this or if it's right for your brand, just keep in mind that you don't want it to be overwhelming. There should be a balance between the size of the text and its chunkiness so that it doesn't affect readability.” 

_{Kristy McCarley, Founder & Managing Director of Pure Firefly.} 

#3: Deep & dark

‘’This trend was sparked or spurred by the prevalence of dark mode, but think we've moved way beyond that now. 

I just love the spectrum of dark colors that I see brands bringing into the inbox to create this kind of mood instantly within their email. 

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My cautionary tale is to test the heck out of it beforehand. For a few email clients with some partial color inversion, darker tones turn into a salmon pink, which can strain the eyes. You obviously don't want to accidentally serve the audience that wants dark mode, something that's way outside of your brand guidelines.’’

_{Laura Sullivan, Head of Brand & Marketing at Inbox Monster}

#4: Color blocking

"These big, bold areas of color usually help you differentiate visual hierarchy in emails or make a section in an email stand out.

If you do a little bit of Googling on the history of color blocking, apparently this is a big fashion trend coming back from the 1960’s which is what gives color blocking a little bit of a retro feel."

_{Justin Jordan, Head of Strategy & Community at Beefree}

#5: Longing for Dial-up

"This trend combines old-school nostalgia with some of the new fun trends we’ve mentioned previously. This is all about the nineties being cool again. 

This summer, I have gone to so many concerts with 90s bands coming out and playing. For example, I saw a Green Day show, and they played the entirety of Dookie because it was Dookie's, I think, 25th or 30th anniversary of being released. That night, I felt like I was 18 again. The next morning, maybe not so much. But I was totally willing to relive 18 for an evening. 

If you've got that demographic, then take advantage of it. This is not for every brand; you really have to know your audience, know your style, and see if it works."

_{Justin Jordan, Head of Strategy & Community at Beefree}

#6: Ticker GIFs 

"Ticker GIF also known as the repeating text, usually at the top of the email, really grabs attention and makes the email feel lively and energetic. It can add playfulness similar to the chunky text, and it's eye-catching.

I’m kind of on the fence about ticker text because I'm affected by movement in email. So sometimes, if it's a little too fast or if it just feels like too much, I will look away, but I know there are other subscribers, the audience that loves it and really get into it.

I say be very thoughtful about the use of it. Make sure you have enough contrast. If you're using it to highlight a key message, it can be great. Or a sense of urgency for like a promotion or limited time offer. Just be aware that it can overwhelm some subscribers and it may be distracting and sometimes it's just not the right fit for the campaign."

_{Kristy McCarley, Founder & Managing Director of Pure Firefly.} 

#7: Styled letter 

"This trend is leading in popularity because it approaches email with a human voice instead of a product or brand. With the rise of AI, people’s spidey sense is up for things that aren't authentic and real and this approach helps tackle that. 

Style letter is a good balance between using plain text and brand elements like fonts and colors to make it feel a little bit more personalized.

In the example below, which is written by Justine, is all written in her voice, like when I read it, I could hear her reading it.

This trends is relatively low effort. You don't always need a designer to do something like this. You can make things stand out by using bullet points or adding a GIF. 

I like to think of email almost like as a tool belt, you know, you can use a plain text email or you can use a well-designed email. It doesn't have to be one or the other. 

You just know that your reader has this problem that they’re trying to solve, and you can use different types of content to make your email get the job to be done"

_{Laura Sullivan, Head of Brand & Marketing at Inbox Monster}

#8: Hover effects

We are seeing brands do some really cool, fun hover effects in email. It's a good way to tell people that something's clickable.

I think it's catching on because it's interactive. I think it catches your eye when you're scrolling, especially on like a desktop environment where it's supported. And some of these, especially hover effects, are little things you can add at the end of the email that may not change the whole design, but they show that you are spending the time and attention on your email designs and your marketing.

_{Matt Helbig, Integrated Manager at Beefree & Really Good Emails}

Honorable email design trend mentions: 

Typography: Weird fonts

Typography: 3D Text

Shapes: Waves

Imagery: Hand models

Interactivity: Choose your own adventure

Movement: 360 rotate

Messaging: Sustainability

Final hot take: 

"It’s important for me to share the disclaimer that trends are not going to save your business; however, they can help you better communicate your message. 

I've mostly been on the B2B side of things for my entire career. And so every time I look at what all the cool things that retail and e-commerce brands are doing, I'm reminded that B2B doesn't have to be boring.

While all of these trends may not not be totally a “hot” for your brand,it cool to at least be informed about what other brands are doing in the space and maybe one of them will work for you.

This is not an endorsement for any trend in particular. Choose your trends responsibility. Don't use it if it might not be for your brand. 

And finally make sure that whatever you do, you continue to be really good and make some really good looking emails."

_{Matt Helbig, Integrated Manager at Beefree & Really Good Emails}

‍You can watch the entire live event with Q&A here. 

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The rise of no-code email design tools has made it astronomically easier for anyone to create professional campaigns without any knowledge of HTML or email development. 

Beefree and Stripo are among the best email design platforms in the game. But how do the two compare, and which one is a better fit for your business? Well, that depends on what you’re looking for. 

How do Beefree and Stripo compare in terms of ease of use and user interface?

When it comes to email design, Beefree and Stripo are leading solutions that enable users, regardless of design skills, to craft engaging campaigns easily. 

Both editors are sophisticated and advanced, allowing you to drag and drop multiple content types such as images, videos, banners, forms, GIFs, and more. For more advanced users and needs, both platforms allow you to add custom HTML blocks for interactive elements such as countdown timers, polls, and questionnaires. 

Beefree not only enables users to design high-quality, on-brand emails, but it also allows for the creation of landing pages. This means that customers can craft comprehensive 360° campaigns, consisting of emails and landing pages with a consistent look and feel, in just a few minutes.

Users can generate a landing page from an email with one click and vice versa, making creating cohesive multi-channel communications effortless. Users can host landing pages within Beefree or export them to their preferred sending platform.

‍Email templates

Both platforms offer a wide range of templates. Beefree’s catalog, however, has a more extensive library of 1,700+ templates covering various use cases, industries, seasons, and landing page designs.

Within the Beefree catalog, you can find matching email and landing page pairings and curated collections to help users and teams create complete email marketing sequences. 

Advanced design capabilities 

Stripo and Beefree are both no-code drag-and-drop builders that enable quick email design. 

For many, Stripo has a steep learning curve. Some of its more robust features, such as AMP, require a higher level of expertise since they are not universally supported by all email clients.

Beefree, on the other hand, has a notably simpler learning curve, allowing users to produce emails in minutes, regardless of skill level. For more experienced email creators or mid-size organizations needing more advanced design and customizable emails, Beefree offers dynamic campaigns, multilingual designs, custom subdomains and domains, custom merge tags, and more. 

Another differentiating feature between Beefree and Stripo is their brand controls. Beefree gives users stronger brand controls, an element crucial for those juggling multiple clients, brands, and business units. 

In Beefree, the Styles section allows you to set up the brand styles per workspace so that every new email or landing page will be created with the company's brand guidelines. In Stripo, the Brand Guideline Kit is simply a PDF, and the styles covered do not directly impact the editor experience.

In Stripo, you cannot set default brand colors, typography, or other design defaults, making it harder for users to comply with brand guidelines.

AI 

Stripo and Beefree have been early adopters of AI, but their capabilities have a few differentiating features. For instance, Beefree’s AI Assistant can 

• Writing copy for your email or landing pages
• Translate content with your designs to another language
• Generating alt text to boost the accessibility of images within your content
• Transforming your text prompts into beautiful images that are ready to be used in your designs. 

Stripo’s AI writing assistant can be used for subject lines, preheaders, and writing email copy. 

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Customer support and resources

Support quality is a common concern, with users seeking information on the availability and responsiveness of customer service, as well as the quality of available resources like tutorials and documentation. Both Stripo and Beefree offer a few methods of support depending on your plan. However, Beefree takes it one step further for Business and Enterprise customers, assigning a dedicated Customer Success Manager to support onboarding and beyond. 

More recently, Beefree launched their Beefree Academy with video tutorials and certifications to help users get the most out of their builders. 

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How do Beefree and Stripo handle integrations with email service providers?

Email builders are excellent tools, but they work best when seamlessly integrating with your existing tech stack. Stripo and Beefree offer a variety of ways to export your emails to your sending platform of choice, including:

• Downloading HTML
• copying and pasting HTML,
• or downloading as a PDF

Stripo has integrations with over 80 ESPs. As for Beefree, you can export to any sending platform using the “Customer Connector” option that leverages Webhooks and Zapier to send your design’s HTML to any ESP, CRM, MAP, and everything in between. This wide range of integrations ensures seamless connectivity with existing marketing tools, facilitating efficient campaign execution.’

In addition, Beefree also has 22 native integrations that allow for seamless exporting between Beefree and your favorite tools. 

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How do the pricing models of Beefree and Stripo compare?

The limitations of the free plan for both platforms vary. For instance, Stripo limits access to its template catalog, while Beefree offers full access for all plans. Some other limitations of Stripo’s free plan include: 

• 5 test emails per day, 
• 4 exports per month with limits on its exporting options.
• 1 user 

Stripo’s paid plans are as follows: 

• Basic ($20/m): Recommended for “solo email creators.”
• Medium ($45/m): Recommended for “small teams.” Limited to only 5 projects. 
• Pro ($95/m) Recommended for “big teams.”
• Prime: Contact 

Beefree follows a “start for free, upgrade as you grow” pricing structure that allows users and their teams to scale as needed. Their free plan includes: 

• 6 exports per month with no limitations on integrations 
• Unlimited users
• Access to collaborative features such as design-specific commenting.

As for their paid plans:

• Professional ($30/m): Best for teams of 2-3
• Business ($160/m): Best for organizations who are scaling their email production
• Enterprise (Custom): Best for large organizations with complex email needs.  

How do the collaboration features of Beefree compare to Stripo’s

Collaboration is key whether you’re a team of one working with multiple clients or 10 managing numerous clients and brands. 

Stripo offers basic collaboration features such as user roles, permissions, and real-time co-editing. Beefree provides all of these and more. For mid-size and larger teams, Beefree stands out for its ability to help streamline email creation, organize assets, and enforce strong brand controls — essential for efficient teamwork in larger teams.

One of Beefree's stand out in-app collaboration tools is a review-for-approval workflow. Team members can easily submit designs for review, track approval status, and incorporate feedback seamlessly. 

Moreover, Beefree enables real-time push notifications into your existing project management and communication tools using Webhooks, further helping to facilitate clear communication amongst teams. 

Beefree's existing and fully integrated collaboration tools provide a more comprehensive and immediate solution for mid-size organizations seeking efficient email creation and collaboration capabilities.

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Which email builder is best for you? 

We’ve heard from many customers that they find the Beefree builder more intuitive and enjoyable to use, but what truly sets us apart is the fact that we don’t just offer a great builder experience but provide your team with a range of powerful tools to optimize your workflow so you can create on-brand, error-free designs.

With Beefree, you can access powerful collaboration features (like built-in commenting and approval workflows) or options to pre-set your brand styles in the builder — functionality that more sophisticated teams love (and that isn’t available in Stripo.)

While Stripo’s pricing is lower than Beefree, many customers who try both tools end up selecting Beefree because they find that the ease of use of our builder and the powerful collaboration and quality control features are worth the extra cost. 

Luckily, both solutions offer a free plan to help you get started, so try it for yourself. Try Beefree for free, and happy designing!

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Comparing Beefree vs. Stripo: FAQ 

Q: Which platform is more suitable for mid-size business Stripo or Beefree?

Beefree is better suited for mid-sized organizations who need more sophisticated design tools to streamline their email creation process and bring different teams together.

While Stripo is a capable email builder, Beefree offers flexible pricing options, robust integrations, and advanced collaboration features perfect for mid-size organizations seeking an efficient and scalable email design tool.  

Q: Can I use Stripo and Beefree for landing page creation?

Beefree supports both email and landing page creation with its design tools. Stripo primarily focuses on email design and does not offer dedicated landing page creation features.

Q: What are the key differences in features between BeeFree and Stripo?

The key differences between Beefree and Stripo lie in their feature sets and capabilities. Stripo has built-in features that are ideal for those with more email design and HTML expertise. 

On the other hand, Beefree is suitable for email creators with varying skills, empowering even those less tech savvy to create personalized and on-brand campaigns. This level of accessibility makes it the perfect choice for teams prioritizing efficiency, smooth collaboration, and an increase level of productivity. 

Q: How do Stripo and Beefree handle email testing?

Stripo and Beefree offer built-in email testing features, allowing users to preview emails on different devices and email clients, ensuring that designs render correctly across various platforms.

Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 
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When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

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The rise of no-code email design tools has made it astronomically easier for anyone to create professional campaigns without any knowledge of HTML or email development. 

Beefree and Stripo are among the best email design platforms in the game. But how do the two compare, and which one is a better fit for your business? Well, that depends on what you’re looking for. 

How do Beefree and Stripo compare in terms of ease of use and user interface?

When it comes to email design, Beefree and Stripo are leading solutions that enable users, regardless of design skills, to craft engaging campaigns easily. 

Both editors are sophisticated and advanced, allowing you to drag and drop multiple content types such as images, videos, banners, forms, GIFs, and more. For more advanced users and needs, both platforms allow you to add custom HTML blocks for interactive elements such as countdown timers, polls, and questionnaires. 

Beefree not only enables users to design high-quality, on-brand emails, but it also allows for the creation of landing pages. This means that customers can craft comprehensive 360° campaigns, consisting of emails and landing pages with a consistent look and feel, in just a few minutes.

Users can generate a landing page from an email with one click and vice versa, making creating cohesive multi-channel communications effortless. Users can host landing pages within Beefree or export them to their preferred sending platform.

‍Email templates

Both platforms offer a wide range of templates. Beefree’s catalog, however, has a more extensive library of 1,700+ templates covering various use cases, industries, seasons, and landing page designs.

Within the Beefree catalog, you can find matching email and landing page pairings and curated collections to help users and teams create complete email marketing sequences. 

Advanced design capabilities 

Stripo and Beefree are both no-code drag-and-drop builders that enable quick email design. 

For many, Stripo has a steep learning curve. Some of its more robust features, such as AMP, require a higher level of expertise since they are not universally supported by all email clients.

Beefree, on the other hand, has a notably simpler learning curve, allowing users to produce emails in minutes, regardless of skill level. For more experienced email creators or mid-size organizations needing more advanced design and customizable emails, Beefree offers dynamic campaigns, multilingual designs, custom subdomains and domains, custom merge tags, and more. 

Another differentiating feature between Beefree and Stripo is their brand controls. Beefree gives users stronger brand controls, an element crucial for those juggling multiple clients, brands, and business units. 

In Beefree, the Styles section allows you to set up the brand styles per workspace so that every new email or landing page will be created with the company's brand guidelines. In Stripo, the Brand Guideline Kit is simply a PDF, and the styles covered do not directly impact the editor experience.

In Stripo, you cannot set default brand colors, typography, or other design defaults, making it harder for users to comply with brand guidelines.

AI 

Stripo and Beefree have been early adopters of AI, but their capabilities have a few differentiating features. For instance, Beefree’s AI Assistant can 

• Writing copy for your email or landing pages
• Translate content with your designs to another language
• Generating alt text to boost the accessibility of images within your content
• Transforming your text prompts into beautiful images that are ready to be used in your designs. 

Stripo’s AI writing assistant can be used for subject lines, preheaders, and writing email copy. 

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Customer support and resources

Support quality is a common concern, with users seeking information on the availability and responsiveness of customer service, as well as the quality of available resources like tutorials and documentation. Both Stripo and Beefree offer a few methods of support depending on your plan. However, Beefree takes it one step further for Business and Enterprise customers, assigning a dedicated Customer Success Manager to support onboarding and beyond. 

More recently, Beefree launched their Beefree Academy with video tutorials and certifications to help users get the most out of their builders. 

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How do Beefree and Stripo handle integrations with email service providers?

Email builders are excellent tools, but they work best when seamlessly integrating with your existing tech stack. Stripo and Beefree offer a variety of ways to export your emails to your sending platform of choice, including:

• Downloading HTML
• copying and pasting HTML,
• or downloading as a PDF

Stripo has integrations with over 80 ESPs. As for Beefree, you can export to any sending platform using the “Customer Connector” option that leverages Webhooks and Zapier to send your design’s HTML to any ESP, CRM, MAP, and everything in between. This wide range of integrations ensures seamless connectivity with existing marketing tools, facilitating efficient campaign execution.’

In addition, Beefree also has 22 native integrations that allow for seamless exporting between Beefree and your favorite tools. 

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How do the pricing models of Beefree and Stripo compare?

The limitations of the free plan for both platforms vary. For instance, Stripo limits access to its template catalog, while Beefree offers full access for all plans. Some other limitations of Stripo’s free plan include: 

• 5 test emails per day, 
• 4 exports per month with limits on its exporting options.
• 1 user 

Stripo’s paid plans are as follows: 

• Basic ($20/m): Recommended for “solo email creators.”
• Medium ($45/m): Recommended for “small teams.” Limited to only 5 projects. 
• Pro ($95/m) Recommended for “big teams.”
• Prime: Contact 

Beefree follows a “start for free, upgrade as you grow” pricing structure that allows users and their teams to scale as needed. Their free plan includes: 

• 6 exports per month with no limitations on integrations 
• Unlimited users
• Access to collaborative features such as design-specific commenting.

As for their paid plans:

• Professional ($30/m): Best for teams of 2-3
• Business ($160/m): Best for organizations who are scaling their email production
• Enterprise (Custom): Best for large organizations with complex email needs.  

How do the collaboration features of Beefree compare to Stripo’s

Collaboration is key whether you’re a team of one working with multiple clients or 10 managing numerous clients and brands. 

Stripo offers basic collaboration features such as user roles, permissions, and real-time co-editing. Beefree provides all of these and more. For mid-size and larger teams, Beefree stands out for its ability to help streamline email creation, organize assets, and enforce strong brand controls — essential for efficient teamwork in larger teams.

One of Beefree's stand out in-app collaboration tools is a review-for-approval workflow. Team members can easily submit designs for review, track approval status, and incorporate feedback seamlessly. 

Moreover, Beefree enables real-time push notifications into your existing project management and communication tools using Webhooks, further helping to facilitate clear communication amongst teams. 

Beefree's existing and fully integrated collaboration tools provide a more comprehensive and immediate solution for mid-size organizations seeking efficient email creation and collaboration capabilities.

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Which email builder is best for you? 

We’ve heard from many customers that they find the Beefree builder more intuitive and enjoyable to use, but what truly sets us apart is the fact that we don’t just offer a great builder experience but provide your team with a range of powerful tools to optimize your workflow so you can create on-brand, error-free designs.

With Beefree, you can access powerful collaboration features (like built-in commenting and approval workflows) or options to pre-set your brand styles in the builder — functionality that more sophisticated teams love (and that isn’t available in Stripo.)

While Stripo’s pricing is lower than Beefree, many customers who try both tools end up selecting Beefree because they find that the ease of use of our builder and the powerful collaboration and quality control features are worth the extra cost. 

Luckily, both solutions offer a free plan to help you get started, so try it for yourself. Try Beefree for free, and happy designing!

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Comparing Beefree vs. Stripo: FAQ 

Q: Which platform is more suitable for mid-size business Stripo or Beefree?

Beefree is better suited for mid-sized organizations who need more sophisticated design tools to streamline their email creation process and bring different teams together.

While Stripo is a capable email builder, Beefree offers flexible pricing options, robust integrations, and advanced collaboration features perfect for mid-size organizations seeking an efficient and scalable email design tool.  

Q: Can I use Stripo and Beefree for landing page creation?

Beefree supports both email and landing page creation with its design tools. Stripo primarily focuses on email design and does not offer dedicated landing page creation features.

Q: What are the key differences in features between BeeFree and Stripo?

The key differences between Beefree and Stripo lie in their feature sets and capabilities. Stripo has built-in features that are ideal for those with more email design and HTML expertise. 

On the other hand, Beefree is suitable for email creators with varying skills, empowering even those less tech savvy to create personalized and on-brand campaigns. This level of accessibility makes it the perfect choice for teams prioritizing efficiency, smooth collaboration, and an increase level of productivity. 

Q: How do Stripo and Beefree handle email testing?

Stripo and Beefree offer built-in email testing features, allowing users to preview emails on different devices and email clients, ensuring that designs render correctly across various platforms.

Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 
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When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

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