Expertise

While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns. Keep reading to learn how!

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.

Privacy emails don’t have to be boring or overlooked. Learn how to craft legal emails into engaging messages that don't hurt your sender reputation.

An email audit is a health check of every aspect of your email marketing campaigns. It means analyzing your current efforts to identify areas for improvement. Here's how to conduct a robust email audit.

Justine Jordan, Head of Strategy and Community at Beefree shares how she has seen the email industry evolve over the last 10+ years and her hopes for the future.

From streamlining workflows to enhancing creativity, AI offers intriguing opportunities for businesses and individuals alike. Learn how Beefree's Senior Content Marketing Specialist is navigating the world of GenAI and making it their superpower for all things content creation.

Discover the top 5 best AI email assistants, their features, limitations, costs, and everything in between. Plus -- learn how to choose the best one for you.

Strategic timing, effective segmentation, and value-driven engagement are the key ingredients to maximize impact and engagement during the holiday shopping season. Our friends at Really Good Emails partnered with industry experts Val Geisler and Gregg Blanchard to discuss the most effective tactics.

A successful rebranding is not simply changing the logo design or tweaking the brand’s tagline. It is about changing consumers' perceptions of the brand. Learn how email marketing can help you successfully launch your new brand to the world.

What is an email sender reputation? How do you check your reputation in the first place? Are there any practices to maintain a good sender reputation? These are the questions we'll answer together in this article without overwhelming you with irrelevant technical jargon.

Chris Norton, host of Embracing Marketing Mistakes and a Founder of an award-winning PR agency, shares his process for writing PR pitch emails that get results.