Beefree blog

5 Best AI Email Assistants in 2024

Emily Santos
Emily Santos
Oct 11, 2024
5 Best AI Email Assistants in 2024
5 Best AI Email Assistants in 2024

You’ve heard the saying “work smarter, not harder,” which seems to be the philosophy for the AI frontier. 

Today, digital marketers in countless industries are exploring how AI can make their work more efficient and effective, especially when it comes to email creation.  

How to use AI in emails

AI email assistant can help you help you create emails and optimize their performance. We know that sounds broad, and it is because AI email assistants come in many forms, each serving you in different ways.

Some AI email assistants, for example, are built for email copy while others focus more on managing your email inbox and replies. So, how do you know which AI email assistants are best for you? There are a few things to look for and consider:

  • What features does the tool have, and how well does this align with the areas in which you need the most support?  
  • Is this tool suitable for your industry and business size?
  • What’s the cost?
  • What’s the learning curve, and how quickly can you efficiently use the tool? 
  • How easily can you add this to your existing processes?
  • How does this AI tool protect your business and customer’s privacy?

That might sound like a lot to consider but don’t worry, we’ve done some of the legwork for you. 

These are some of the top AI email assistants and a breakdown of what you need to know to determine if they’re a fit for your business.

What are the best AI email assistants?

Superhuman

Superhuman is an email management app designed for businesses to help their teams manage their inboxes more efficiently. 

How it works: Superhuman AI helps you navigate and organize your inbox and generate AI-powered email replies. This tool has a simple interface, so there is no real learning curve. 

When you’re replying to an email, you can highlight the text, click the AI button, and select what you want it to do with the text, like rewrite it in your voice, shorten it, lengthen it, and so on.

Notable features:

  • Conversational inbox navigation: You can ask questions like, “Did Jennifer approve my draft yet?” or “When is the AI conference I’m going to?” and it will find the information in your inbox to give you the answer.
  • Auto-reply to emails: Superhuman AI write responses to emails and saves them as drafts for you to approve and send.

Limitations: You can only choose from Superhuman’s predefined prompts, so you can’t write out custom commands.

Cost: Plans start at $25 per month per user.

Who it’s for: Individuals who need to enhance their productivity and spend less time drafting repetitive emails.  

Semrush AI writing assistant

You might already be familiar with Semrush, a popular digital marketing platform that helps with search engine optimization, advertising, market research, and other marketing functions. Well, now, they also have an AI writing assistant.

How it works: Semrush’s AI writing assistant is an app that allows you to create marketing content from ads to social posts to blogs and more. Their AI is powered by OpenAI (you know the one). 

Notable features:

  • Supports 28 languages, making it great for marketers who need to target across geographical locations. 
  • Offer 75 different AI-driven content tools 

Limitations: The tool isn’t specialized for a specific type of content, so for email-specific content it may require some training and experiments with different prompts. Additionally, we wish the tool was integrated with the Semrush platform to ensure that the writing is SEO optimized. 

Cost: Free 7-day free trial of the app, then $25 per month. This is in addition to your Semrush plan, which start at $139 per month. You do not need a Semrush plan to use its writing assistant. 

Who it’s for: Semrush AI Writing Assistant is positioned for marketers who want to build out a large quantity of content quickly. It’s multifunctional so you can use it for nearly any type of mark 

Jasper.ai

Jasper.ai is a fully AI-powered content generator. From integrated marketing campaigns to blog, SEO, and social media marketing Jasper.ai can help do it all.

jasper.io website

How it works: You can use Jasper.ai either as a web-based tool or as an extension on your web browser. The extension is available for either Chrome or Edge which lets you use it within Google Docs, your email platform, or other platforms

Notable features:

  • Brand voice to ensure that output sounds like you
  • 30+ languages 
  • Built-in collaboration tools on their highest tier

Limitations: Due to how advanced the tool is, to get the most out of it, there is a steeper learning curve than other tools on this list. 

Cost: Plans start at $39 per month per user.

Who it’s for: Jasper.ai is a great tool for larger companies and enterprises who need to manage assets all in one place and have fully embraced the realm of AI content creation.

HubSpot’s AI Campaign Assistant

HubSpot needs no introduction. They are a robust CRM and have been added to the long list of tools that have launched an AI email assistant. 

HubSpot.com website

How it works: Within the Hubspot platform, you can use their AI Campaign Assistant to generate content from a predefined prompt. This includes content for landing pages, emails, and ads. Once you select your content type, HubSpot then prompts you with a list of questions to generate the copy.

Notable features:

  • Pre-defined brief makes it easy to prompt HubSpot’s AI to do exactly what you want it to do. 
  • Easy to use the same prompt for multiple channels
  • HubSpot auto-generated a design based on the copy given. 

Limitations: Once you export the copy into a design, you can’t make edits to the copy using the AI assistant. 

Cost: HubSpot AI assistants are available for use in their Starter Customer Platform plan (15/month) and up. 

Who it’s for: HubSpot is a great tool for digital marketers who need to have Sales, Support, and Marketing all in one place. Due to the limitations on the free and lower-tier plans, we would say this is better suited for mid-market businesses. 

Beefree

We might be biased, but we believe our AI Writing Assistant to be the easiest way to start using AI for emails. If you’re new here – Beefree is a user-friendly email and landing page builder that helps you create beautiful, responsive, and high-converting campaigns with ease. 

Beefree.io website

How it works: Our AI Writing Assistant is embedded into our builder making it easy to ask questions to optimize your content headers, text, and CTAs. 

Notable features: 

  • Multilingual designs: Create emails in one primary language and use AI to translate to up to three additional languages directly within the builder. 
  • AI alt image generator: Use AI to add alternative text to all images within your email to ensure accessibility. 
  • Ability to optimize specific sections of your email with AI rather than the entire email. 

Limitations: Beefree’s AI Assistant only works with Beefree. 

Cost: You can use Beefree’s AI Writing Assistant for as little as $0 with no limitations on the free plan. 

Who it’s for: Anyone designing and creating emails inside of Beefree – this means it’s suitable for anyone from Freelancers to large enterprise organizations. 

Harnessing AI email assistants

Although we pitch these as the “best AI email assistant” the best one for you should be one that makes your life easier. With dozens of new AI solutions launching every day, we encourage you to experiment, play, and try new tools to find the right fit. Finding a tool that will solve every problem will be difficult, so jot down your most prevalent needs as a starting point. 

And if you’re not sure how you can use GenAI for your email copy, yet– join us October 23rd with Kath Pay as we dive into “How to create emails that influence and convert with GenAI.”

RSVP here. 

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Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

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Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

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