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60 Fall Email Subject Lines To Increase Autumn Sales

Beefree team
Beefree team
Sep 5, 2024
60 Fall Email Subject Lines To Increase Autumn Sales
60 Fall Email Subject Lines To Increase Autumn Sales

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The arrival of fall not only brings a change in the weather but also opens a window of opportunity for email marketers to tap into the sales season.

Did you know that according to OptinMonster, a striking “47% of email recipients open an email based on the subject line alone?” This makes your email subject lines a key player in your autumn marketing strategy. 

Let’s dive into a world where creativity meets strategy, exploring a variety of fall email subject lines designed to captivate your audience and boost your autumn sales.

Fall email subject line tips

Let’s explore some pivotal tips that will elevate your fall email subject lines and ensure they capture the essence of your message and the season.

1. Personalize with a touch of seasonal warmth

Utilizing data like past purchases, location, or browsing history allows you to craft subject lines that speak directly to the individual, enveloping them in a personalized experience that feels inviting.

2. Avoid the spam trap with thoughtful wording

Crafting a subject line that avoids the dreaded spam folder is akin to carefully stepping through a patch of crunchy fall leaves – it requires thoughtfulness and precision. Steer clear of using all caps, excessive exclamation points, and words that are commonly associated with spam, such as “free” or “buy now.” Instead, focus on creating a natural, conversational tone that gently guides your subscribers into your content.

3. Incorporate timeliness and urgency

Infusing your subject lines with a sense of timeliness and urgency, such as highlighting a limited-time offer or a flash sale, can encourage subscribers to open your email promptly. Ensure that the urgency is genuine and the offers are valuable to maintain trust and engagement with your audience.

4. Highlight your brand’s personality

Fall is a season that comes with its own array of playful language and puns. Whether it’s playing with phrases related to leaves, pumpkins, or cozy sweaters, a clever pun can add personality to your communication.

5. Embrace A/B testing for your subject lines

By testing two variations of your subject lines you can gain insights into which phrases, keywords, or emojis resonate best, enabling you to send the more effective subject line to your list. 

60 Best Fall Email Subject Lines 

From the allure of sales and the unveiling of new collections to the playful charm of puns and the festive joy of holidays, each of these subject lines is a pathway into the heart of your subscribers. 

Fall sale or discount subject lines

Incorporating the seasonal charm of fall into your sale subject lines not only enhances their appeal but also creates a timely and relevant context that can resonate with your subscribers, inviting them to explore your offerings and, ultimately, make a purchase.

Subject line examples:

  • "🍂 Fall Into Savings: Up to 50% Off Starts Now!"
  • "Harvest the Savings: Exclusive Fall Discount Inside!"
  • "Sweater Weather, Sweeter Deals: 30% Off Fall Fashion!"
  • "Unbe-leaf-able Deals: Your Exclusive Fall Sale is Here!"
  • "Autumn Exclusives: Enjoy an Extra 20% Off Sale Items!"
  • "Fall in Love with Our Autumn Sale: Up to 40% Off!"
  • "🎃 Spooktacular Savings: Frighteningly Good Deals Inside!"
  • "Cozy Up to Exclusive Fall Discounts – Limited Time Only!"
  • "A Cornucopia of Savings: Shop Our Fall Sale Now!"
  • "Rake in the Deals: Your Fall Discount Awaits Inside!"

Real-life example:‍‍

  • ‍Brand Name: Hay‍
  • Subject line: "Crisp, cozy, colorful (and 15% off)"‍
  • Purpose of the email: Announce their “Autumn Sale.” 
(source)

Fall subject lines to introduce new collections or products

Introducing new collections with fall-centric subject lines seamlessly blends the anticipation of the new with the comforting familiarity of the season, crafting a delightful and enticing invitation to explore, discover, and shop.

Subject line examples:

  • "🍁 Fresh Picks for Fall: Explore Our New Arrivals!"
  • "New Season, New Styles: Shop the Fall Collection Now!"
  • "Autumn Elegance: Discover Our New Fall Jewelry Line!"
  • "Wrap Up in Style with Our New Fall Outerwear!"
  • "Fall Flavors Have Arrived: New Seasonal Menu Inside!"
  • "Step into Fall: New Boot Collection Just Dropped!"
  • "Cozy Up with Our New Fall Home Decor!"
  • "Sip into Autumn: New Fall Beverage Line Launched!"
  • "Fall Beauty Unveiled: Explore Our New Makeup Line!"
  • "Fresh Fall Reads: Discover Our New Book Releases!"

Real-life example:

  • Brand Name: Juvee
  • Subject Line: “Bringing You a Taste of Autumn” 
  • Purpose of the email: Promote the launch of their Caramel Apple drink.
(source)

Subject lines with fall puns

Fall provides a fertile ground for playful wordplay that can bring a smile to your subscribers and create a lighthearted, engaging entry point to your email content.

Subject line examples:

  • "Orange You Glad It’s Pumpkin Season? 🎃"
  • "Nuts About Our New Fall Collection!"
  • "Oh My Gourd, These Fall Deals Are Unbe-leaf-able!"
  • "Squash Your FOMO: Fall Sale Now On!"
  • "Leaf Your Worries Behind: Fall into Relaxation!"
  • "Yam-tastic! Sweet Deals on Our New Fall Menu!"
  • "Apple-y Ever After: Fall in Love with Our New Arrivals!"
  • "A-maize-ing Deals Just for You This Fall!"
  • "Harvest the Fun with Our Fall Festival Lineup!"
  • "Spice Up Your Wardrobe with Our Fall Collection!"

Real-Life Example:

  • Brand Name: FitVine Wines
  • Subject Line: "No tricks, just treats 🎃🍷🦇”
  • Purpose of the email: Promote their FitVine.
(source)

Holiday-specific fall subject lines

Crafting holiday-specific subject lines allows your brand to resonate with the festive spirit and sentiments that naturally permeate through the season. By aligning your messages with the holidays and celebrations that your audience holds dear, you create a bridge of relevance and shared joy, enhancing the connectivity and appeal of your emails during this festive fall period.

Halloween
  • "No Tricks, Just Treats: Spooktacular Deals Inside!"
  • "Unmask Frighteningly Good Offers This Halloween!"
  • "Boo-tiful New Arrivals to Spook and Delight!"
  • "Witching You a Happy Halloween: Special Treat Inside!"
Thanksgiving
  • "Gobble Up the Savings: Thanksgiving Deals Inside!"
  • "Grateful for You: A Thanksgiving Treat Inside 🦃"
  • "Feast Your Eyes on Our Thanksgiving Specials!"
  • "A Cornucopia of Thanks: Exclusive Offer Inside!"
Veterans Day
  • "Honoring Heroes: Special Veterans Day Sale!"
  • "A Salute to Savings: Veterans Day Exclusive!"
  • "Celebrating Courage: Special Offer for Veterans Day!"
  • "Thank You for Your Service: Exclusive Veterans Day Deal!"
Black Friday
  • "Black Friday Bounty: Unbeatable Deals Inside!"
  • "Sneak Peek: Black Friday Deals Unveiled!"
  • "The Black Friday Sale You’ve Been Waiting For!"
  • "Unlock Black Friday Savings Early: VIP Access Inside!"

Real-Life Example:

  • Brand Name: Carhartt 
  • Subject Line: "Black Friday: Early Access"
  • Purpose of the email: Promote their Black Friday early access sale. 
(source)

Fall subject lines that reference fall weather

Subject lines that reference the weather crafts a narrative that is immediately recognizable and engaging to your subscribers, inviting them to explore your offerings with the comforting, familiar backdrop of the fall season.

Subject line examples:

  • "Fall Breeze, Autumn Ease: Wind Down with Our Cozy Picks!"
  • "Rainy Day Rescue: Stay Dry with Our Stylish Raincoats!"
  • "Sweater Weather is Better Weather: New Arrivals Inside!"
  • "Crisp Air, Don’t Care: Explore Our Fall Essentials!"
  • "Stay Cozy in Our Must-Have Fall Layers!"
  • "Chilly Days, Stylish Ways: Warm Up with Our Collection!"
  • "Embrace the Chill: Hot Deals on Cool Styles Inside!"
  • "Leaf the Cold Behind: Warm Up with Our Hot Picks!"
  • "Autumn Showers, Stylish Hours: Waterproof Favorites Inside!"
  • "Warm Hues, Cozy Shoes: Step into Fall Comfort!"

Real-life example:

  • Brand Name: Hotel June
  • Subject Line: "Feels Like Fall"
  • Purpose of the email: Encourage travelers to book a stay at Hotel June by promoting new fall specials. 
(source)

Fall subject lines about autumn activities and events

From apple picking and leaf-peeping to festive gatherings and holiday preparations, these subject lines evoke anticipatation of these cherished moments. By aligning your messages with the activities that define the fall experience, your emails become a celebration of the season, intertwining your brand with the warmth and nostalgia.

Subject line examples:

  • "Harvest Happiness with Our Fall Collection!"
  • "Leaf-Peeping Essentials: Gear Up for Autumn Adventures!"
  • "Apple-Picking Season is Here: Grab Your Fall Favorites!"
  • "Pumpkin Spice and Everything Nice: Fall Flavors Have Arrived!"
  • "Get Festive: Everything You Need for Fall Gatherings!"
  • "Fall Crafting: Create Your Cozy with Our DIY Kits!"
  • "Bake Up a Storm: Autumn-Inspired Baking Essentials Inside!"
  • "Cozy Campfires Await: S’mores, Stories, and Styles Inside!"
  • "Haunted Happenings: Spooky Styles and Decor Inside!"
  • "Thanksgiving Prep Starts Now: Get Ready to Feast!"

Real-Life Example:

  • Brand Name: HomeAway
  • Subject Line: "Get in the fall spirit with a cabin stay”
  • Purpose of the email: Encourage customers to book a cabin stay. 
(source)

‍

Elevate your fall email campaigns to new heights

The harmony between a captivating subject line and a visually engaging email design is where the true magic happens.

With Beefree’s fall email templates, you gain access to a curated selection of designs that encapsulate the warmth and vibrancy of fall and perfectly compliment your captivating subject lines.

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Email is king when it comes to talking directly to your customers. Sure, we might send texts or share voice notes, but we all still check our emails. It’s how we keep in touch with work and the businesses we connect with. 

As an email marketer, this puts you in prime position to get your business’s brand right into the hands of your customers. The problem, however, is that you must first get past the metaphorical guard dog known as the secure email gateway (SEG). 

SEGs use sophisticated methods to identify and block spam and phishing emails from ever entering a person’s inbox. While your email newsletters should go through, that doesn’t necessarily mean they will. That’s why businesses need to know what a secure email gateway is and how it works. Know this key info, and you’ll be able to improve the chances of your emails reaching their destination. 

What are email security gateways? 

Protecting yourself from cyber threats is the basis of all cybersecurity risk assessment services. One of the biggest gaps in any security armor is phishing emails. If they get through and someone clicks a link they shouldn’t have, it’s almost impossible to stop the damage. 

The victim could be anyone. The link could lead to a ransomware virus that holds your data captive or be the start of a data breach. It could even lead to a traditional scam that has you input your credit card details so a thief can steal them. 

For all these reasons and more, email providers consistently invest in security features to help protect their customers. One such feature is an email security gateway. 

A secure email gateway uses AI and machine learning to screen incoming emails, identify spam, and stop it from entering. If there’s any doubt, the system quarantines the email in your spam box for review. 

Why are secure email gateways important?

While we are getting better at filtering out spam emails, an estimated 45.6% of emails sent in 2023 were still spam. This poses a massive security risk for consumers, businesses, and governments alike. 

According to IBM, businesses are hit the hardest, with the global average cost of each successful phishing attack increasing to $4.88M USD. The attacks don’t just hit businesses, either, with attacks targeting individuals and even charities.

Just as phishing and spam emails have become more sophisticated, so have the tools designed to protect against them. All providers, including big names like Gmail, use SEGs to secure communications and other features, such as Gmail’s unsubscribe feature. 

What do SEGs flag as spam? 

SEGs continually update their parameters. This means that what they check for is constantly in flux. What SEGs look for today, for example, could include: 

  • Strange or suspicious subject lines
  • Highly urgent capitalization or excessive exclamation points
  • Strange URLs
  • Poor grammar and/or spelling
  • Generic greetings that don’t address the recipient 
  • Suspicious email addresses
  • The volume of emails sent at once
  • Attachment types 
  • Image-heavy content 

SEGs are far more advanced than just ticking boxes, but that doesn’t mean your emails can’t get blocked or sent to spam. After all, you might put together a great email campaign, but if your email is too image-heavy, it might get quarantined or sent to spam. 

The good news is that once you know what the SEGs look for, you can work to design better emails. Beefree can help you get started, with a range of templates for responsive email designs.

How to create newsletters with secure email gateways in mind 

The good news is that you can implement and send out most, if not all, of your newsletter ideas without issue. So long as the emails are well-made and are sent at a reasonable frequency, you’ll be golden. 

Start by first improving your security methods

In general, you should always look at ramping up the security measures in your business. You can use one of the top types of risk assessment matrix to understand your business's threats and how to resolve them. Then, since you already have that information, you can use it to create better newsletters and emails. 

Make sure the personalization feature works

One of the biggest red flags for an SEG is a generic greeting. Adding Dear Sir/Madam at the start isn’t going to fly in today’s world. Even if your email gets through, it’s unlikely the recipient will open it. 

That’s why you need personalization. Linking your email marketing tools to your customer relationship management system means you can offer easy personalization, like addressing your customers by name, or even offering personalized recommendations based on their order history. 

Avoid image-only emails 

Image-only emails are tempting for an email marketer. They’re striking, they look good, and you can fine-tune what they look like in Photoshop or another image editor. 

They can also be a red flag for SEGs.

Thankfully, the solution is simple: enrich your emails. The best part about this approach is that it also improves the accessibility. Improving email accessibility will help ensure that all your customers can engage with your emails on their terms. Those emails will also load faster, look great on all devices, and be more engaging. 

Align your emails with the landing pages 

SEGs look out for suspicious links. A link might be suspicious if there’s a misspelling or if the link doesn’t sound like the content in the email. So, how do you ensure that SEGs don’t see any of your links as suspicious? 

You make them predictable. 

An easy way to do this is to create a landing page from an email. On top of aligning the landing page with the content of the newsletter, you’ll want to: 

  • Make a custom URL for every link that matches the content of the page 
  • Ensure there’s no misspelling
  • Don’t use urgent language around your link

Use 2FA to boost security

Do you need 2FA to get past SEGs? No, but it’s a great way to help protect you and your customers. 

You can protect sensitive data by adding user identity verification. For example, a customer may get an order confirmation email but wants to cancel or change the delivery details. Including a two-factor authentication step ensures only the customer can request changes. 

Building in extra security features puts your customers at ease. It also protects your endpoints and, in turn, your business. So, no, you don’t need 2FA to get past SEGs, but it’s worth looking into for you and your customers’ protection. 

Avoid urgency 

Urgency can be a flag for SEGs. So: 

  • DON’T WRITE IN ALL CAPS
  • Minimize the use of exclamation points

Think of the copy in your newsletter as a chance to win over your audience, not scare them into clicking the link. Doing this will improve your relationship with your customers since they’ve come to you on their terms. It’s also essential to get emails past the SEG.

Key takeaways 

Secure email gateways are a primary defense against spam and phishing attacks, but they can pose a problem for email marketers. By working to understand the security risks associated with email scams, you can then understand what your email needs to make it into inboxes. 

From there, you’ll want to make your emails more personable, accessible, and secure. Once you’ve found that sweet spot, your newsletters will be more likely to get past the secure email gateway and into your audience’s inboxes. 

Getting Started with Beefree: A Guide to Streamlined Email and Landing Page Creation

Whether you're designing a newsletter, promoting an event, or driving a marketing campaign, ensuring that your emails and landing pages are visually appealing, engaging, and efficient to produce is no small task. That’s where Beefree comes in.
Beefree team
Beefree team
26 Feb
2025

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