Drag-and-drop editors are a lifesaver when it comes to simplifying the email creation process, optimizing them for accessibility, and, of course, staying up to date with the latest design trends.
But let’s be honest: Sometimes, you have legacy HTML templates, custom-coded designs, and email assets from external sources that you can’t afford to lose.
This is why we’ve spent the last couple of months perfecting Beefree’s HTML Importer. Long gone are the days of you being bound to your old email process by hand-coded templates. Or having to spend way too long re-creating emails in Beefree.
Whether you have 10 templates or hundreds, you can preserve them by importing them directly into Beefree and then giving them a fresh, responsive makeover without having to start over.
If you’re curious, keep reading to learn:
- How to use Beefree’s HTML Importer
- Understand the benefits of the HTML Importer, beyond saving you time
- Real-life use cases of the HTML Importer
How to import existing HTML emails into Beefree
For teams juggling complex needs, importing HTML into Beefree isn’t just another feature—it’s the key to eliminating inefficiencies. The traditional approach of manually rebuilding emails from scratch eats up valuable time and energy, time that could be better spent on more important tasks, like strategy, personalization, or hitting the next deadline.
With Beefree’s HTML Importer, you can preserve those older templates by importing them directly into the builder, giving them a fresh, responsive makeover without starting over.
For a full demo visit our Help Center.
1. Upload your existing HTML file
2. Watch as it auto-converts into Beefree’s drag-and-drop builder
3. Refine and optimize
Yes, it is that easy. Once your designs are in Beefree, you can focus on making refinements to optimize for mobile, dark mode, and accessibility. Plus, you don’t need to worry about staying up-to-date with the latest HTML best practices, as we handle everything behind the scenes.
The next time you’ll see code again is when you copy and paste it from Beefree to your sending platform. Alternatively, you can use one of our native integrations and truly avoid code altogether.
Case studies for using Beefree’s HTML Importer
Aside from saving you and your team valuable time and effort, there are many ways the HTML Import can remove the usual complexities of email creation.
Migrating from another platform.
Mike Nelson, Founder of RGE shares “I have been in email for a very long time. And when you are in email as long as me, an email platform migration is definitely something that leaves scars. For years, I have wanted the ability to just take a bunch of emails and port them into the new platform. But no, it’s never that easy. You have to rebuild from scratch every time."
If you can relate to Mike, the HTML Importer is here to help. Instead of re-creating hundreds of templates from scratch, just import your existing HTML emails into Beefree and keep moving. It’s fast, painless, and keeps your email program on track.
Long-time Beefree users at SaaStanak say the switch from their old ESP to Brevo was smooth sailing thanks to Beefree. “We just switched providers, and they didn’t even notice,” they shared, crediting Beefree for letting them keep building and sending emails without missing a beat.
Working with external agencies or dev teams
If you’re collaborating with an external agency or developer team that sends you custom-coded templates, you’ve probably dealt with the endless back-and-forth. From design tweaks and layout fixes to last-minute content updates that require multiple revisions, these not-so-small tasks add up.
With Beefree’s HTML Importer, that process gets a major upgrade. Even if your external partners aren’t using Beefree, they can still send you HTML files, which you can import directly into the builder. From there, your internal team can make quick edits on the fly, without touching code or looping in the devs again.
Turning inspiration to creation
Were you inspired by a template you discovered elsewhere and wish you could easily tweak it to match your brand style?
Ever uploaded an email to Really Good Emails and thought, “This would be perfect with a few tweaks for my brand”?
Beefree’s HTML Importer bridges the gap between inspiration and execution. Just copy the HTML from RGE and paste it into a TextEdit file (remember to change the file type of HTML). Once you save it, import it into Beefree, and start customizing. Adjust colors, fonts, images, and copy using the drag-and-drop editor until it’s completely on-brand.
It's just a tad bit tedious, while we work on a real Beefree RGE integration, but it offers a great foundation to work on your really good email.
RGE's Founder Mike Nelson shares "One of the things I was most excited about Really Good Emails joining Beefree was the ability to edit any email in my library. Now, it’s finally happening and the ease of just importing an HTML file makes it better than I had imagined.”
Ready to make the switch?
Don’t waste another minute rebuilding email templates or being tied down to outdated email builders. Start importing your emails into Beefree with ease. No more manual rework. No more headaches.
Start a 15-day free trial of Beefree's Business plan and experience the ease of importing HTML emails, streamlining your workflow, and creating beautiful emails faster than ever.
Have a large number of templates to import? Contact our Sales team to explore the benefits of our Enterprise plan.
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