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Valentine's Day Emails: Design Tips We LOVE

Beefree team
Beefree team
Jan 21, 2020
Valentine's Day Emails: Design Tips We LOVE
Valentine's Day Emails: Design Tips We LOVE

If you don't have someone to snuggle up next to this Valentine's Day, don't worry: As an email marketer or designer, you know there are lots of brands eager to snuggle up to your email inbox! Valentine's Day is one big shopping event. According to the National Retail Federation, U.S. consumers' expected Valentine's Day spending surpassed $20 billion in 2019 — up by more than $1 billion from the year before. Even if you're not in the business of selling chocolate or roses, celebrating the holiday with a special promotion and email campaign is a wise move. Connecting with readers through a sweet Valentine's Day email can increase conversions and win hearts.

Valentine’s Day email marketing

Holiday marketing is a little different than everyday marketing. Around the holidays, people are more likely to make a purchase — but you also have more competition from other brands. So what are some Valentine’s Day marketing best practices? Discounts and coupon codes are helpful at any time of year, but for this holiday a two-for-one coupon that couples can use is especially fitting. Think about how to incorporate the romance of Valentine’s Day into every aspect of your email, from the subject line to the design and copy. And think a little more broadly about who you can target: many people like to mark the holiday with gifts for teachers, friends, or even pets – not only for significant others. Here are our top tips for successful Valentine’s Day email design:

Start early

If you’re running a special promotion or holiday campaign, let your customers know in plenty of time for them to make a purchase. That’s what Paper Source did here, announcing their Valentine’s Day collection on January 6th. While most people aren’t thinking about Valentine’s Day shopping quite that early, it can be beneficial to send a Valentine’s email a couple of weeks before the holiday — say, around February 1st.

valentine's email marketing

Show your copy some love

Don’t overlook the copy in the body of your email — make it snappy and sweet (and on-brand, of course). Take your cue from Harry’s, which came up with the cutest way to ask customers to redeem their trial:

valentine's email example

Plus, we loved this cute GIF!

elephant gif

Utilize Interactive Content

Interactive content is a huge email trend we’re seeing in 2020, so jump on board early and include a fun quiz, video, or countdown timer in your Valentine’s message. By doing so, you can expect to see more engagement and increased brand loyalty. Teen Vogue offered subscribers a fun piece of interactive content — a quiz that recommended a rom-com for the user to watch.

interactive content in email example

Sweeten up your Valentine's Day subject line

According to Email on Acid, Valentine's Day email volume is second only to the Christmas holiday season. That means it's time to put some extra TLC into a well-crafted subject line. High-performingV-Day subject lines have historically included gift and card ideas,personalized greetings,heart symbols,and the word "sweet." Here are some fun ones fromour inbox:

Top Valentine's Day Email Subject Lines

Don't overdo it

V-day is a holiday wherepeople tend to go to extremes to show their affection. (Does anyone really need a 195-piece box of chocolates?) But when it comes to showing your customers you care, don't go overboard. Keep your Valentineemail designconsistent with your brand identity, like Paper Culture does with their simple background and fonts.

Elegant Valentine's Day Email Design from Paper Culture

Here's what we loveabout this design:

  • The key message is incredibly short and focused, and it follows an inverted pyramid structure, beginning with a big 30% off headline, followed by a free shipping subheader, immediately followed by the CTA. It's clear and concise!
  • The key message claims most of the space in the email; follow-up content is smaller, deemphasized, and doesn't keep you scrolling on and on.
  • The story is super visual with images that are high quality, beautiful, and not over-the-top pink and red.
  • There's no distracting header, and the footer is simple and monochromatic.

However, the email doesn't have a good balance of text and images; it's too image-heavy.Even the small descriptions underneath the photos are images instead of plain text, along with the full-width "50% off stationary" section. It'd be so simple to make these items plain text instead of images. That would decrease the risk of getting caught in a spam filter, reduce message size, and improve the look of the message for recipients with image-viewing turned off.Check out our posts on how to avoid the pitfalls of image-only emails, how to create a responsive photo collage, and how to design bulletproof CTA buttons that convert.

Artfully arrange your message

Chaos isn't attractive. If you want to express your love this Valentine's Day—and you have a lot to say—present your content with care. Always designon a grid (it's easier to make responsive) and establish a consistent format inyour layout. Photojojo does just that. Each section of this sweet Valentine's Day email is organized in the same way: header, two lines of intro text, followed by two images with captions and "Buy now" CTA buttons. The great layout and use of white space makes this email delightfully light and airy, even with a lot of content.

Well-designed Valentine's Day email from Photojojo - nice design on a grid!

We admire this email's:

  • Streamlined, orderly layout that makes scanning easy
  • Playful infusion of pink with the HTML background color, CTA buttons, and section headers
  • Sweetly simple header and footer
  • Beating heart animated GIF! (A simple GIF is less likely to devour readers' mobile data)
Animated Beating Heart GIF

But we'd make a few touch-ups by...

  • Only using the Photojojo brand font in the headers (to decrease the number of images in the message and make it inbox friendly)
  • Swapping out the image CTA buttons for bulletproof ones
  • Optimizing for mobile with a responsive design. This one isn't!

Send in-email sweets

Instead of askingsubscribers to make a purchase, why not turn the tables and give them a gift? Notwith a discount or promotion on your products, but with free, useful, Valentine's Day content. It's the perfect way to show the love and build brand loyalty. Take this email from Oh Joy, the design studio and shop:

Great content in a Valentine's Day email, from Oh Joy

This email design is sweet because:

  • It offers readers interesting, authentic content in email (without asking them to click or buy anything!)
  • High-quality images are broken up by short text blocks
  • The header takes up very little space, so readers get right into the content
  • It's easy to read on mobile! Take a peek:
IMG_3583

Lovingly design a header

So many promotional V-Day emails out there are comprised of a single image. But it's a risky design move. A large image can increase yourspan score and be slow to load, or itmay not appear at all depending on a reader’s email settings. Plus, single-image emails are nearly impossible to make responsive. The solution? Break up images and add text.Capitalize onflat design tactics and bold HTML background colors to create visualinterest. We were inspired byTravel Zoo'sillustrated header—the style is super cute, it's unique, and it doesn't consume the entire email:

Unique Valentine's Day email header

Here's what we heart about this design:

  • Perfect balance of images and email-safe text!
  • The header is beautiful, one-of-a-kind, and garners attention
  • Bulletproof HTML CTA button

Lead with something other than hearts

Chances are, your customers' inboxes are already overflowing with cutesy images, hearts, and x's and o's. Choose a lead image for your email that's different—that says Valentine's Day with its allure and feeling of romance, rather than with cheesy or overplayed symbols. We love how Rancho Bernardo Inn does it here. It seems like the perfect place to spend Valentine's night. Plus, this is a great approach if you're short on time or resources: say Happy Valentine's Day in the text of your email; it doesn't need to be all about pink photography and art.

Alluring and romantic Valentine's Day email, without hearts! From Rancho Bernardo Inn, near San Diego

What's lovable about this design:

  • There's a healthy ratio of images to text
  • Brand colors and fonts are retained, so the email looks distinctly Rancho Bernardo
  • It's easy to design on a limited timeline (use existing brand photos and communicate your V-Day message in text)

But we'd sweeten it up by...

  • Making the CTA buttons bulletproof instead of images
  • Simplifying the header and footer
  • Cutting down on the secondary content text
  • Streamlining the variation in font sizes and styles (bold, italics, all-caps, and varied tracking)

Wrap Up: Top tips (and templates!) for the best Valentine's Day email design

These days, we all celebrate Valentine's Day in some way. Join the celebration and design a Valentine's Day email that's special and sweet!

  • Put some TLC into a creative subject line. Inboxes are getting flooded. Stand out!
  • Be short and sweet. Communicate your key message in a few lines of text. Try the inverted pyramid method.
  • Design on a grid. Build a layout with a repeating pattern to create order with a lot of content and to make scanning easy.
  • Offer added value content. Give a gift instead of asking readers to purchase one.
  • Kick off your email with a V-Day header. Try an illustrated design or an animated GIF, and follow it up with plain text in order to create a good image-to-text ratio.
  • Stay within your visual brand identity. Your email doesn't have to be top-to-bottom pink and red. (Plus, if you're in a time pinch, use existing visual assets and get festive with snappy text content or HTML background colors).

In honor of Valentine’s Day, we’ve put out two new Valentine’s templates designed by Andrea Dall’Ara:

Use this template in Beefree!

Use this template in Beefree!

These templates, Perfumery Valentine and Restaurant Discount, are the perfect way to spread the love and make conversions this February 14th!

Use this template in Beefree!

Use this template in Beefree!

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If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely hit a wall with its native email editor. Whether you’re a nonprofit, a growing SaaS company, or an enterprise with multiple brands, the common complaint is the same:

"Pardot is just way too restrictive for our needs."

"The collaboration part just isn’t happening smoothly. It is too hard to involve writers and designers effectively."

 "It isn’t like we were doing anything overly creative—it just doesn’t give us the flexibility we needed."

Let’s face it: as powerful as Pardot is on the automation side, its design capabilities often fall short. And Salesforce doesn’t seem in a rush to improve them. If you’ve been trying to get more from your marketing emails—faster, better, more on-brand—it’s time to consider a better way.

Beefree isn’t a replacement. It’s the perfect addition to your workflow

The good news is that you don’t have to abandon Pardot. It is excellent at what it’s built for—automation, CRM integration, lead scoring, and financial compliance. 

But when it comes to design and collaboration, the limitations start to pile up. Whether it’s because of its clunky editor, lack of customization, or the time spent fixing buttons and web fonts (insert eye roll). 

Pairing Beefree with Pardot doesn’t just improve how your emails look, it transforms how your team works. This pair is especially perfect for: 

  • Healthcare & Financial Services: where compliance and approvals are non-negotiable.
  • SaaS, Consumer Brands, and Professional Services: where keeping brand consistency across touchpoints is critical.
  • Higher Ed, Manufacturing, Real Estate: where teams juggle multiple departments, audiences, and localizations.
  • Nonprofits: where lean teams need to move fast 

Teams from all walks of life all come to Beefree looking for the same thing: a fast and flexible email design solution that seamlessly integrates with their tech stack (without slowing their team down).

(source)

From chaos to control: Why teams choose Beefree

Now that you know what Beefree is, it’s time to talk about how it can help. 

When email production feels scattered (we’re talking files everywhere, last-minute edits, branding inconsistencies), it’s not just frustrating, it’s risky. It opens the door to real mistakes: off-brand messaging, broken layouts, missed approvals, or worse, emails that get flagged for non-compliance.   

1. Keeps your team organized with Workspaces

Instead of one cluttered space where everyone shares the same templates and folders, Workspaces allows you to manage email assets across brands, departments, and regions in unique environments. 

  • Create separation without silos: Marketing ops can manage everything in one platform, while individual teams work independently within their own workspace. It’s the best of both worlds.
  • Prevent cross-team mixups: With workspace-specific templates and permissions, there’s no risk of someone accidentally launching a healthcare email from the real estate workspace.

2. Allows you to move faster without sacrificing brand integrity

Beefree empowers teams to scale production while keeping every email perfectly on-brand.

  • Style Kits: Automatically apply your brand’s fonts, colors, and design settings to every email in a workspace
  • Saved Rows: Save your most-used content blocks (like hero sections, testimonials, or product features) and reuse them across campaigns.
  • Synced Rows: Make a global update, like changing your holiday promo footer or legal disclaimer, and Beefree automatically applies it to every email using that row. 

3. Helps you catch mistakes before they go live

Beefree helps your team build error-resistant emails with features designed to catch issues before they go live. 

  • Smart check: Beefree’s Smart Check automatically checks your designs and alerts you of any red flags, such as missing links, heavy images, and large HTML files, so you can fix them before they cost you. 
  • Built-in approval flows: Ensure the right eyes are on every email. No more chasing approvals in Slack or email threads.

Learn more about sending error-free emails with Beefree: https://beefree.io/blog/error-free-emails-beefree

4. One click export from Beefree to Pardot

With Beefree’s native Pardot integration, your team can export emails with confidence. What you see in Beefree is exactly what your audience gets in Pardot. No weird spacing. No layout issues. No surprises.

Real results: How USC Marshall scaled campaign production with Beefree

In 2020, Dwayne Rice, Senior Associate Director of CRM Management at USC Marshall, was juggling comms for 11 graduate programs. Each had its own drip campaigns, deadlines, and unique audiences.

“I needed an efficient process to crank out emails,” he said.“But Pardot’s editor was slowing us down.”

By switching to Beefree, Dwayne’s team was able to build reusable templates and modular elements—cutting production time and removing the need for third-party vendors.

“Beefree has enabled us to create content efficiently enough to bring multiple processes in-house and discontinue relationships with several vendors, saving time and money.”— Dwayne Rice, USC Marshall

Read the full case study

Stop letting Pardot’s email builder hold you back

From higher ed to healthcare, SaaS to nonprofits—teams across industries are making the switch to Beefree not to replace Pardot, but to complete it. With Beefree you can:

  • Design polished, responsive emails in minutes
  • Collaborate seamlessly with writers, designers, and stakeholders
  • Export to Pardot with full confidence

Start building better emails for Pardot today — Try Beefree for free

Or if you're a non-profit, apply for a $1,000 annual credit!

(source)

Frequently asked questions about using Beefree with Pardot

1. How does Beefree integrate with Pardot?

Beefree serves as an external email design tool that integrates seamlessly with Pardot. Users can design emails in Beefree and export them directly to Pardot as new templates or update existing ones. This integration streamlines the email creation process by allowing for more flexible and visually appealing designs than Pardot's native editor.

2. Does Beefree provide analytics for email performance?

Beefree focuses primarily on email design and does not offer built-in analytics. However, once emails are exported to Pardot, users can leverage Pardot's robust analytics and reporting tools to track performance metrics such as open rates, click-through rates, and conversion rates.

3. How does Beefree enhance email design capabilities for Pardot users?

Beefree offers a no-code, drag-and-drop email builder that allows users to create visually appealing emails without HTML knowledge. It integrates seamlessly with Pardot, enabling users to export their designs directly into the platform, thereby overcoming Pardot's design limitations .​

4. What collaboration features does Beefree offer compared to Pardot?

Beefree offers robust collaboration features that surpass those in Pardot, including:

  • real-time design-specific comments
  • role-based permissions
  • approval workflows

all available directly within the email design environment. These tools make it easier for teams to co-create and review content without switching platforms. In contrast, Pardot’s collaboration tools are more limited and typically rely on Salesforce’s broader ecosystem for team coordination.

5. Does Beefree support features like AI copywriting or mobile optimization?

​Yes, Beefree supports both AI-driven copywriting and mobile optimization features. Its AI Writing Assistant enables users to:

  • generate email and landing page content or revise existing copy
  • create alt text for images
  • translate content to different languages

Additionally, Beefree's Mobile Design Mode allows for editing of mobile-specific styles, such as:

  • text alignment
  • padding
  • font size
  • and more

to ensure responsive and user-friendly designs across devices.

6. Can Beefree help maintain brand consistency better than Pardot?

Yes, Beefree helps maintain brand consistency more effectively than Pardot through its Brand Style Guidelines feature, which lets teams lock in brand colors, fonts, and content blocks across all email designs.

Users can also create reusable templates and design systems that ensure uniformity, even across multiple teams or clients. While Pardot offers some branding controls, it lacks the same level of built-in visual governance and flexibility found in Beefree’s design-focused environment.

Send Error-Free Emails with Confidence Using Beefree

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Beefree team
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We’ve all been there: You craft the perfect email, hit “send”, and just as you settle into the satisfaction of a job well done, someone slacks you: “Hey, something doesn’t look right with that campaign.” 

If this sounds familiar, you should know that you’re not alone: According to the 2025 Really Good Email Survey “90% of email marketers say they have a history of noticing mistakes in their emails after they’ve hit the send button.

This becomes especially common when your team constantly juggles multiple campaigns or makes edits until the last minute. Sadly, even the smallest mistakes don’t just slip through the cracks; they cost you.

Luckily for us all, mistakes can be avoided. And no, not by lighting a Pre-Send Protection Candles™ and hoping for the best. But rather by equipping your team with the right tools that work with your team – not slow them down. Let’s talk about it!

Building your team’s safety net for mistake-free emails with Beefree 

When everyone involved in the email creation process is aligned and supported by smart systems, executing mistake-free emails becomes second nature. Instead of scrambling to do damage control, you’ll want to set up the tools and processes that help your team focus on what they do best: creating emails that connect, convert, and confidently represent the brand.

In this article, we’ll discuss how you can use Beefree to: 

  • Reduce human errors 
  • Implement systems of checks and balances 
  • Establish guardrails & frameworks for on-brand email design

1. Catch mistakes before they happen with Smart Check

Missing links that lead nowhere? Forgotten subject lines? HTML emails that get clipped in Gmail? It’s easy to make little mistakes that derail your campaign’s performance. 

Learn more about Smart Check → 

Beefree’s Smart Check automatically checks your designs and alerts you of any red flags so you can fix them before they cost you opens, clicks, or conversions. Think of Smart Check as your built-in QA partner who will catch:

  • Missing links
  • Heavy images that could slow down email load times
  • Missing subjects & preheaders that impact engagement
  • Missing alt text on images that hurt your email’s accessibility
  • Large HTML files that might affect deliverability (or get clipped in Gmail)

2. Keep every email on-brand with built-in guardrails 

Most of us don’t nail the perfect campaign on the first try. Great emails are a team effort. However, when multiple teams are involved in the email creation process, branding can quickly go off the rails. 

A misused font, clashing colors, or buttons that are too small to click don’t just make emails look disjointed—they can damage your brand’s credibility.

With Beefree’s Advanced Style Kit, you can set clear, predefined guidelines for fonts, colors, spacing, and more—so every design starts on the right foot. Once configured, all new emails automatically inherit your brand styles, reducing the need for constant oversight and minimizing errors.

Advanced user permissions let you lock down specific design elements, giving you full control over what can (and can’t) be edited. That means anyone on your team—regardless of design expertise—can confidently create emails that look and feel like your brand.

3. Empower your team to create with confidence with reusable content

When your team isn’t bogged down by the cumbersome process of creating content from scratch (or fear of going off-brand), they can move faster—and with far more confidence.

With Saved and Synced Rows, you can provide your team with pre-approved content blocks—like headers, footers, and other commonly used design elements—that they can use in their designs without creating them from scratch. That ensures design consistency, eliminates redundant work, and makes email creation a lot faster.

Learn more about Saved Rows → 

4. Ensure your team is aligned with centralized reviews and approvals:

Creating the perfect email often takes a team of designers, copywriters, marketers, and other team members working together. But when multiple people are involved, endless back-and-forth and feedback scattered across multiple conversations and channels can slow things down, lead to miscommunication, and ultimately cause mistakes. 

With Beefree’s built-in commenting, your team can collaborate and share feedback where the work is actually happening—right inside the builder. And if you’d like to involve external reviewers into the review process, you can do that as well. 

Learn more about commenting → 

Plus, with Beefree’s built-in Approval flow, you can ensure your designs are reviewed and approved by the right stakeholders. Stay aligned with real-time notifications on design changes, lock edits on approved content, and get a clear view of project status for smoother team collaboration and high-quality results.

Learn more about Approvals →

5. Need an additional pair of eyes? Use the power of AI to support your team

Take some weight off your team's shoulders and use AI to support them in the final stretch. Whether it’s catching typos, flagging inconsistencies, or suggesting optimization, AI can be a saving grace when deadlines are creeping in.

For those times when you can’t remember the difference between “there, their, and they’re,  Beefree’s  AI Writing Assistant is there to help. This eager-to-learn helper can  review your copy for grammatical errors, tone of voice, and even share suggestions for making it just a bit more compelling. Our AI Writing Assistant can also seamlessly translate content or automatically generate ALT text for images to enhance the accessibility of your emails. 

Learn more about AI-powered content creation in Beefree →

The tangible cost of email mistakes

Mistakes don’t just impact performance; they slowly erode credibility. What starts as a small oversight can be a massive inconvenience for your readers, sending them straight to the unsubscribe button. As for your team, mistakes chip away at their confidence. Instead of brainstorming for the next campaign, they’re scrambling trying to figure out how to do damage control.   

When done right, email is a powerful tool for connecting with your audience. But a single mistake can unravel that connection and undermine trust.

  • A missing or broken links can interrupt your subscribers’ journey to conversion, negatively impacting campaign performance.
  • A missing subject lines means your emails won't stand out in the inbox, hurting your open rate
  • An awkward typo might signal a lack of attention to detail
  • An off-brand design can make your brand look disorganized
  • An email that gets clipped in Gmail because it’s too big means some subscribers might never see the full email content.

Design error-free emails and send with confidence with Beefree 

Beefree helps teams of all sizes create polished, on-brand emails—without the risk of costly errors. With built-in safeguards, streamlined approval flows, and collaboration tools that keep everyone aligned, Beefree acts as your team’s system of checks and balances. From first draft to final sign-off, you’ll have everything you need to send with confidence, build trust, and get results.

Try Beefree's Business for free for 15 days and get access to all of Beefree’s tools that help you catch mistakes, streamline collaboration, and send with confidence every time. Or schedule a call with one of our experts to discover everything Beefree can support your team.

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