Beefree team

Our inboxes have been filling up with travel newsletters for spring break in March. Let's take a look at our favorite newsletters and see how their email designs stack up.

Emails are not websites. Emails are "teaser content." If you make that content interesting enough, readers will tap to learn more. That's why email messages need to be brief, focused, and easy to understand in a matter of seconds.

Do you know how to design emails with HTML colors as background colors? Background colors can help you organize content, establish hierarchy, and, when used behind images, can reinforce your design even with image-viewing turned off. Plus, HTML background colors render across all inboxes (unlike images), take up less than one line of code, and are easy to implement.

The upcoming Academy Awards ceremony has us thinking about big screens, red carpets, buckets of buttery popcorn—and good design, of course. So, how do companies in the movie and video industries take what they know about the powerful medium of film and use that to communicate in email? Let's have a look at email design for movie promotions.

Earlier this week, we looked at clever ways brands are using HTML background colors in email. Today's workshop is about applying what we learned and showing you how to use HTML colors with images and improve your email design.

Political campaigning takes money. A lot of money. Much of that amount will go toward TV ads, but as campaign teams become savvier with online marketing, spending on digital campaigning (everything appearing on computers, smartphones, or tablets) is increasingly important. While social media strategies are now critical for presidential candidates, email marketing remains king.

Connect with readers through a sweet Valentine's Day email and you can increase conversions and win hearts. Even if you're not in the business of selling chocolate or roses, celebrating the holiday with a special promotion and email campaign is a wise move!

Readers naturally scroll to the bottom of an email—to the footer—when they're in search of more information. Maximize this space by building a footer that's informative, well organized, clutter-free, and mobile optimized. In today's workshop, we'll show you how.

We're excited to introduce a new series to the Email Design Workshop: Fix It with Beefree. In Fix It with Beefree posts, we'll take a look at a real email we've rece...