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12 Exceptional Email Newsletters to Inspire You

Emily Santos
Emily Santos
Nov 2, 2023
12 Exceptional Email Newsletters to Inspire You
12 Exceptional Email Newsletters to Inspire You

Email newsletters stand as a beacon between your brand and your audience. In one cohesive and on-brand email, you can share everything from news to announcements to updates and inspire action, building stronger connections with your subscribers.The artistry behind crafting a newsletter that not only informs but captivates is a journey of balancing aesthetic appeal with potent content, ensuring each word and image is a step towards enriching subscriber engagement. As connoisseurs of well-crafted email newsletters, within the confines of this blog, we'll share 16 email newsletter examples, each uniquely highlighting the impact of successful communication in its own special way.

Behind the Best Email Newsletter Examples

Understanding the mechanics of email design means recognizing and appreciating the subtle nuances that elevate a newsletter from good to exceptional. Below, you'll find a collection of designs that brilliantly mix visuals and content, each one shining a light on the exciting opportunities that your own newsletters can explore.

E-Commerce Newsletter Examples

Serumize 

The presented newsletter comes from "Serumize," a brand dedicated to skincare. This specific edition from their "Skintuation" blog emphasizes the importance of correct skin cleansing to achieve clear, healthy skin.

Serumize email newsletter example showcasing their latest blog on healthy skin

Stand-out elements:

  1. Engaging Content and Visuals:
  2. One of the standout features of this newsletter is its use of engaging content complemented by visually appealing imagery. The headline "Are You Cleansing Right?" is not only attention-grabbing but also prompts the reader to delve deeper into the content. When accompanied by high-quality images of the products and a model showcasing the cleansing process, it gives the viewer a comprehensive idea of what the brand offers.
  3.  Clear Call to Action:
  4. The "LEARN MORE" button is prominently placed and effectively serves as a call to action. Its distinct color and positioning ensure it catches the reader's attention, leading them towards more detailed information or potentially to a purchase.
  5. Transparency and Trustworthiness:
  6. Serumize has incorporated icons at the bottom of the newsletter, highlighting the qualities of their products, such as "Cruelty-Free" and "Paraben Free." This not only informs the consumer about the product's attributes but also builds trust by showcasing their dedication to safe and ethical formulations. Additionally, the personal touch in their thank you note at the end adds a feeling of community and appreciation, making the reader feel valued and connected to the brand.

Business Newsletter Examples

Moz

This newsletter is from Moz, a reputable name in the domain of search engine optimization (SEO) and digital marketing. Through its "Moz Top 10," the brand aims to provide its subscribers with valuable insights, updates, and resources in the ever-evolving realm of SEO and online marketing.

Moz email newsletter example

Stand-out elements:

  1. Curated Quality Content:
  2. Moz's strategy of listing the top 10 articles or resources is an excellent way to keep readers informed about the latest and most pertinent topics in the industry. Each entry is concise yet descriptive, allowing subscribers to gauge the relevance and importance of the content quickly. This curation reflects Moz's expertise, providing readers with confidence that they're getting a distilled version of the most significant industry happenings.
  3. Variety and Interactivity:
  4. Including diverse resources, from video sessions like "TechSEO Boost 2019" to interactive games like "The Search," showcases Moz's commitment to catering to various learning styles and preferences. By mixing traditional resources with more engaging, interactive content, they ensure that readers remain engaged and are more likely to explore the provided content further.
  5. Clear Value Proposition and Incentives:
  6. The newsletter not only updates readers but also offers tools and resources that can be directly implemented, like the "Google Search Console – Quick Insights (Google Sheet)." Additionally, the promotional segment at the bottom about an "Early Bird" discount serves as an incentive for readers to act and get involved with Moz's offerings, effectively driving potential conversions

The Hustle

The newsletter presented is from "The Hustle," a daily business and technology news platform that condenses vital information into bite-sized, digestible pieces. This edition, dated May 7, 2021, delves into the intricacies and value proposition of airline loyalty programs while also offering readers a mix of interesting tidbits and thought-provoking snippets.

The Hustle email newsletter example describing airline's loyalty program

Stand-out elements: 

  1. Engaging Big Idea Segment:
  2. The newsletter opens with a "Big Idea" section, focusing on airline loyalty programs. By leading with a captivating visual and a headline that poses a question, the Hustle immediately piques the reader's curiosity. The section provides key insights, like the surprising financial value of loyalty programs compared to actual airline operations. Such an approach not only educates but also offers a fresh perspective on a topic many might assume they're familiar with.
  3. Diverse Range of Content:
  4. One of the strengths of this newsletter is the diversity in content. Beyond the main story, there are "Snippets," which cover various topics from finance to sports and media, catering to a broad audience spectrum. This strategy ensures that even if a reader isn't particularly interested in the main topic, other sections might catch their attention, increasing overall engagement.
  5. Shower Thoughts for Engagement:
  6. Adding a touch of whimsy, the "Shower Thoughts" section offers quirky and contemplative statements likely to resonate with many readers, potentially becoming a talking point or even being shared on social platforms. This inclusion, while seemingly light-hearted, enhances user engagement and offers a delightful conclusion to the reading experience.

Product Newsletter Examples

Fridababy

The showcased newsletter is from "Fridababy," a company specializing in innovative baby and toddler products designed to simplify parental challenges. This edition is dedicated to introducing their new product, the "DermFrida Bath Mitt," aiming to transform bath times into a fuss-free experience for parents and their little ones.

Fridababy product newsletter example showcasing products

Stand-out Elements: 

  1. Eye-Catching Visuals and Cohesive Design:
  2. Fridababy has effectively used vibrant, playful visuals that immediately draw attention to the new product. Using a child's illustrated hand juxtaposed with the actual product not only adds a fun element but also emphasizes the product's utility. The cohesive color palette, centered around the product's color, further accentuates the product and creates a visually appealing design that's consistent throughout.
  3. Clear Information and Benefits:
  4. The newsletter does a commendable job of highlighting the product's features, from being a "quick-dry" mitt to its "bacteria-resistant" nature. The segment "A Tub Without Tantrums" cleverly emphasizes the primary benefit for parents—making bath time a breeze. The succinct points give a quick overview, allowing potential customers to grasp the product's advantages at a glance.
  5. Comprehensive Product Range Showcase:
  6. Towards the end, the newsletter smartly showcases a range of their other products, reminding subscribers of their holistic approach to baby care. This not only reinforces brand recall but also encourages cross-selling. The invitation to "Join the Fridababy Babble" further promotes community engagement and brand loyalty.

The Body Shop

The featured newsletter comes from "The Body Shop," a globally recognized brand known for its ethically produced beauty and skincare products. This edition emphasizes their new avocado-themed body care range, showcasing the benefits of this natural ingredient while highlighting promotions and the essence of the brand's ethos.

The Body Shop product newsletter example showcasing their new avocado themed body care line

Stand-out Elements: 

  1. Cohesive Thematic Presentation:
  2. "The Body Shop" has brilliantly leaned into the avocado theme, creating a visual treat for the eyes. From the prominent avocados to the green-hued product packaging, everything in the newsletter ties together seamlessly. This cohesive presentation not only emphasizes the natural ingredients of their products but also creates a memorable and distinct visual identity for this specific range.
  3. Clear Call-to-Action and Offers:
  4. Throughout the newsletter, there are clear and enticing CTAs. Whether it's the playful "Smash that buy button" for the avocado range or the "Buy now" for the 20% off promotion, each segment clearly guides the reader on what to do next. Coupled with attractive offers and promotions, it nudges potential customers towards purchasing.
  5. Emphasis on Brand Values:
  6. The "Spread Love" section at the bottom, featuring diverse models, is a subtle yet powerful nod to the brand's commitment to inclusivity and positive body image. By incorporating this imagery and message, "The Body Shop" reinforces its brand values, creating a deeper connection with its audience beyond just the products it sells.

Professional Newsletter Examples

Your City

From interactive scavenger hunts to melodious live music sessions and delightful tasting events, the city is bustling with activities for locals and tourists to indulge in and enjoy.

Your City professional newsletter examples

Stand-out Elements: 

  1. Clear Visual Cues and Structured Layout:
  2. The newsletter employs a clear and straightforward layout, a boon for easy readability. The dominant imagery of the city's iconic building sets the geographical context instantly. Dates are boldly highlighted, ensuring readers can swiftly pick out the timings for each event. The accompanying images for each event serve as visual cues, giving readers an instant feel of what to expect.
  3. Concise and Informative Descriptions:
  4. Each event's description is concise yet comprehensive enough to give readers a clear idea of the activity. The "Let's Roam Scavenger Hunt," for example, is not just presented as a fun outdoor activity but is specifically pitched towards tourists, locals, and newcomers alike, broadening its appeal. The "Velour Live Music" description mentions the owner's name and the venue's unique selling points, such as a smoke and alcohol-free environment.
  5. Call to Action and Accessibility:
  6. Strategically placed at the bottom, the contact information ensures that interested parties have a direct line to the organizers. An email address allows for easy communication, while the placeholders for address and phone number suggest that the newsletter would provide multiple ways for readers to reach out, enhancing user accessibility and interaction.

Webinar Newsletter Examples

Fluent

This newsletter is from Fluent, a marketing company, announcing a collaborative webinar with ActiveProspect. This webinar aims to provide insights and strategies for building a superior call marketing plan for 2022, appealing to businesses and marketers looking to enhance their communication strategies for the upcoming year.

Fleunt webinar announcement email newsletter sample

Stand-out Elements: 

  1. Visual Clarity and Conciseness:
  2. One of the standout features of this newsletter is its clear, concise, and visually appealing design. The bold, catchy header "How to Build a Better Call Strategy for 2022" immediately captures the reader's attention. Including headshots of the speakers adds a personal touch, giving a face to the experts who will be presenting. The highlighted date and time ensure readers can quickly jot down the event in their calendars.
  3. Detailed Content with a Direct CTA:
  4. The newsletter does an exceptional job of detailing the webinar's objectives in a bullet-point format, which allows potential attendees to gauge the content at a glance. By touching on crucial points like transparency, consumer journeys, and compliance best practices, Fluent emphasizes the comprehensive nature of the webinar. The clear "Register" button is a straightforward call-to-action (CTA), prompting immediate registration. Additionally, the assurance that a recording link will be sent even if someone cannot attend the live session helps capture a broader audience.
  5.  Transparent Communication:
  6. The footer section, which includes Fluent's address and an unsubscribe option, ensures transparency and adheres to best email marketing practices. It establishes trust with the recipients, showing that Fluent respects their privacy and their right to opt out of such communications.

2C2P

By providing solutions that facilitate payments across diverse markets, 2C2P positions itself as a critical bridge in the digital payments ecosystem. This specific newsletter emphasizes their upcoming participation in the IDC DX Summit and a webinar centered around the buying and payment trends in Southeast Asia.

2c2p banking email newsletter

Stand-out Elements: 

  1. Clarity and Segmentation:
  2. One of the standout aspects of this newsletter is the clarity it offers. Each section is distinctly separated, allowing for easy navigation. Whether it's the invitation to the IDC DX Summit or the details about the webinar, readers can quickly glean the primary focus points, enhancing user experience.
  3. Engaging Content and Value Proposition:
  4. The description of the digital economy's growth and the potential it holds for businesses is compelling. By highlighting numbers like the "US$280 billion mark by 2025," the newsletter taps into a sense of urgency and opportunity. Moreover, by showcasing their CEO, Aung Kyaw Moe, as the speaker for the webinar, 2C2P is subtly underscoring their expertise in the domain. The emphasis on the complexities of the payments ecosystem in Southeast Asia positions the webinar as a must-attend for businesses keen on tapping into the region's potential.
  5. Direct Calls to Action (CTA) and Accessibility:
  6. The newsletter doesn't merely provide information; it guides the reader towards specific actions. The "Register for our webinar here," "Sign up for the FREE webinar!" and "Get in touch" buttons are direct CTAs that foster engagement. Additionally, providing a direct link to download the complete agenda for the IDC DX Summit ensures readers have immediate access to detailed information.

Blog Newsletter Examples

Julie Blanner

The newsletter in focus is from Julie Blanner, a lifestyle influencer known for her approach to easy recipes, effortless entertaining, and minimalist style. Through this newsletter, she introduces her readers to her favorite coffee table books and extends an invitation to her free masterclass on starting and growing a blog.

Julie Baker blog newsletter

Stand-out Elements: 

  1. Personal Touch and Relevance:
  2. One of the standout elements of this newsletter is its personal touch. Addressing the recipient by name ("Hi Marilia") creates an instant connection, making the reader feel individually acknowledged. Furthermore, by offering content on coffee table books, Julie provides value that aligns with her brand's aesthetic and resonates with her target audience's interests. This tailored content is crucial in capturing and maintaining the reader's attention.
  3. Visual Consistency and CTA:
  4. Julie's newsletter excels in visual consistency. The soft, muted color palette and the curated images reflect her brand's essence and the promise of "minimalist style." The images not only provide visual appeal but also offer a sneak peek into what readers can expect by clicking on the "Read More" or "Learn More" CTAs. Clear and concise CTAs encourage user interaction and lead the reader down a predetermined path, increasing the chances of conversion.
  5. Offering Value and Engagement:
  6. Julie's invitation to her free masterclass on blogging is a strategic move to engage with her readership further. By offering something of value, like a masterclass, she not only establishes her expertise but also fosters a deeper relationship with her community. Additionally, including her profile at the bottom, complete with social media links, ensures that readers have multiple avenues to connect with her and explore her content further.

Restaurant Newsletter Examples

Allset

This newsletter is from "Allset," a platform facilitating a seamless dining experience by allowing users to order meals ahead for dine-in or pickup. This particular communication promotes their "Takeout August" campaign, aiming to incentivize users with a daily $2 off on their pickups.

allset takeout promo email newsletter example

Stand-out Elements: 

  1. Eye-catching Design and Clear Messaging:
  2. One of the primary strengths of this newsletter lies in its visually appealing design. The bright red background immediately captures attention, and the contrasting yellow emphasizes the promotional offer. The headline "Takeout August" followed by "extra $2 off" succinctly conveys the essence of the promotion. Furthermore, the image of a delicious meal not only tantalizes the taste buds but also gives a visual cue about the brand's service – offering delightful meals at a discount.
  3. Direct Call to Action and User Convenience:
  4. The newsletter uses multiple "Order now" buttons, strategically placed after introducing the offer and towards the end. This ensures that at any point if the user is convinced, they have an immediate way to act. Additionally, the mention of "No-Contact Pickup" and "Curbside Pickup" addresses current health and safety concerns, showcasing the brand's commitment to user safety. Such features can significantly enhance user trust and increase the likelihood of conversions.
  5. Integration of Mobile and Encouragement for Recurring Use:
  6. By displaying App Store and Google Play buttons, the newsletter encourages users to download the allset app, pushing for a more extended engagement. Coupled with the statement, "Not sure what to get? We’ve got plenty of options that can easily become your everyday fix," the brand subtly promotes recurring use, aiming to make their service a part of the user's daily routine.

Sweetgreen

The displayed newsletter is from "Sweetgreen," a brand known for its dedication to fresh, wholesome food offerings. Catering to the health-conscious and those who appreciate vibrant flavors, this particular communication emphasizes their summer-themed salads, reminding customers that summer is far from over.

sweetgreen restaurant catering email newsletter example

Stand-out Elements: 

  1. Vibrant Visuals and Seasonal Relevance:
  2. The use of fresh, bright imagery in this newsletter not only emphasizes the freshness of the ingredients but also evokes a sense of the summer season. By stating, "Summer is going strong," Sweetgreen captures what many love about the season – the warmth, vibrancy, and extended daylight. This strategic play on the sentiment resonates with the audience, making them more inclined to indulge in the salads and extend their summer feelings.
  3. Detailed Descriptions and CTA:
  4. Each salad is accompanied by a brief, flavorful description that tantalizes the reader's palate. Phrases like "watermelon + spicy cashew" or "peach + goat cheese" are not just ingredients; they narrate a flavor story, hinting at the delightful contrasts one can expect. The repeated call to action – "Taste the summer" – is a compelling nudge, inviting readers to experience these flavor combinations for themselves.
  5. Brand Mission and Accessibility:
  6. Closing off with "connecting people to real food" not only reinforces Sweetgreen's brand mission but also subtly communicates their dedication to quality and authenticity. The inclusion of social media icons and their physical address enhances accessibility, giving readers multiple avenues to engage with the brand, whether it's for feedback, queries, or simply to follow their journey.

Company Newsletter Examples

Star Capital Bank

A renowned financial institution, Star Capital Bank, seems to be expanding its portfolio with a product that aims to benefit the globetrotters by offering them rewards, discounts, and perks for their travels.

star capital bank new travel credit card company newsletter example

Stand-out Elements: 

  1. Clear Highlight of the New Product:
  2. At the outset, the newsletter grabs attention with a vibrant visual of the travel credit card. Accompanied by the phrase "Introducing our new travel credit card," the positioning makes it instantly clear what the main focus of the communication is. This direct approach ensures that readers immediately understand the core message without distractions.
  3. Emphasis on Benefits:
  4. Rather than just listing features, the newsletter smartly emphasizes the benefits of using the travel credit card. The section "Make Every Dollar Count" details the rewards and perks cardholders can avail of, like 3x points on various categories and significant discounts. By outlining these tangible benefits, the bank effectively communicates the card's value proposition, making it more enticing for potential customers.
  5. Personal Stories and Destination Highlight:
  6. The spotlight sections, featuring Lucia's story and highlighting Brazil as a top destination, add a personal touch to the newsletter. Lucia's story offers a testimonial of sorts, detailing how the card benefited a real customer, which can resonate with readers and build trust. The Brazil feature, conversely, not only taps into wanderlust but also showcases how the card can be used for diverse travel experiences.

Create Email Newsletters That Stand Out With Beefree

In today's digital age, capturing your audience's attention is more challenging than ever. It is paramount to craft email newsletters that truly resonate and stand apart from the myriad of messages flooding inboxes daily. It is just as important to have the right tool to create email designs effortlessly.

That's where Beefree comes in.

Beefree offers 1,500+ customizable newsletter templates to fit your individual company needs. Our drag-and-drop editor makes it easy for anyone on your team to simply swap out content, add your branding, and export using your favorite sending platform. The best part? It's free. Happy designing!

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How to Leverage AI in Email Marketing 2024 & Beyond

Emily Santos
Jun 11, 2024

If you haven’t started exploring AI and how it can impact your content and email marketing, it may be time to join the club. According to HubSpot’s State of Generative AI survey, 82% of marketers report that generative AI has changed how they create content. 

Today’s artificial intelligence can be an influential asset in your email marketing. From creating personalized content to delivering next-level data analysis, AI can support every step of your email creation process.

Understanding AI in email marketing

As AI capabilities expand, the societal perception that AI will eliminate jobs grows. While it is true that AI can transform an email marketing program, allowing for more efficiency, it isn’t a replacement for your email marketing team. 

Instead, AI-powered solutions are power tools to enhance your team's ability to create more engaging, effective, and high-performing campaigns. Additionally, for small teams with limited resources, AI makes email marketing more accessible and allows larger teams to scale production. 

How are email marketers leveraging AI?

Influencer Marketing Hub shows that 63% of marketers are currently using AI in their email marketing. While AI is mainly known for its content optimization capabilities - there are various other ways marketers can harness the power of AI, unlocking its full potential: 

  • Automation: AI tools can automate routine and repetitive tasks. For instance, when folks sign up for your newsletter, AI can manage those new contacts and segment them to receive an onboarding email sequence.

  • Personalization: According to Campaign Monitor, personalization can increase email marketing revenue by 760%. AI can spot patterns in customers’ activity and use these to personalize their emails, such as sending them content about a topic or product they’ve been viewing on your site or product recommendations based on their browsing history. 
  • Analytics and insights: AI is excellent at gathering and analyzing data for insights that will help you improve your future campaigns. For example, it can identify the best times to send emails to particular customers, increasing engagement. 
  • Segmentation: Dividing your mailing list into segments based on customer behaviors and patterns is crucial when sending targeted campaigns to customers. AI can help by picking up patterns and creating segments based on these patterns, allowing you to send relevant content to the right people.

Challenges and considerations of AI

As much potential benefit as AI has for email marketing, no change comes without its challenges. Some challenges to consider are: 

  • Data privacy concerns: Data privacy is always concerning when using third-party solutions. Given that AI handles large volumes of personal data, it is vital to ensure that the solutions you onboard comply with regulations such as GDPR and CCPA. Additionally, communicate these changes to users, updating your terms of use and privacy policy to promote transparency. 

  • Errors: Because AI is driven by the data it is trained on, errors or biased outcomes are possible. However, we believe this to be true without AI as well. It is important always to have multiple steps of quality control and assurance and to fine-tune AI prompts to avoid biased responses.

  • Loss of human touch: As mentioned earlier, AI is not meant to replace email marketers but to support them. Regarding email marketing, a human touch and a conversational tone are crucial for engagement, something AI simply can’t achieve alone.

How to get started using AI in email marketing

With all the potential AI has in your email marketing, if you haven’t tried it out yet, now is the time.

  1. Audit your email marketing process, jotting down areas of opportunity.  As interesting as AI advancement is, it is not necessary to use AI simply for the sake of using new technology. Once you clearly understand your current email marketing process, you can identify specific areas where AI can enhance your efforts. 
  1. Make small but measurable changes. Compare performance between AI strategies and manual strategies. For example, send out two campaign versions, one with AI-generated content and the other with content you created without AI, to see which one performs better. Use these results to determine where AI can make a practical, profitable difference.
  2. Identify the most repetitive or time-consuming aspects of your email marketing. Automating these tasks with AI can significantly improve efficiency and free up valuable time for more strategic activities. Use this list to help you find the right tools. 

AI email marketing tools

With over 70,000 AI businesses worldwide and 42% of companies exploring how to integrate AI, it’s easy to get overwhelmed - so where do you start? Here is a roundup of some of the top AI solutions allowing marketers to optimize their email operations: 

  • Grammarly: This solution needs no explanation. Grammarly is a leading AI-powered copy editor helping marketers create clear, concise, and error-free messaging. 
  • ChatGPT: The tool that changed the AI game. ChatGPT serves as a solution for ideating, writing, and proofreading copy for marketers. Many tools, such as Beefree, have integrated ChatGPT into their product, empowering users with a built-in AI assistant for all content needs. 
  • Seventh Sense: Seventh Sense analyzes when your recipients open and click emails, spotting patterns and then automating your email send times to send emails to individual recipients when they’re most likely to open them.

A new generation of email marketing with AI

The power of AI in email marketing is undeniable. For email marketers, AI solutions can help create more relevant, timely, and stronger customer relationships, inevitably driving higher conversion rates. However, the adoption of AI shouldn’t be just for adoption sake. 

At Beefree, we take pride in slow progress that helps solve users' most prevalent needs. Our implementation of the AI copy Assistant has helped Beefree users save time juggling from tool to tool and optimize email content directly in-app. This is how we recommend you embrace AI, making perhaps small but meaningful changes in your process that allow you to stay ahead in this new, fast-paced era of email marketing

If you’re ready to optimize your email marketing efforts and try AI, consider trying Beefree—after all, it’s free! 

The Future of Email Marketing in 2024

Explore the future of email marketing trends like AI personalization, multi-channel experiences, and other innovative digital strategies for enhanced engagement.
Emily Santos
May 24, 2024

While new marketing platforms pop up everyday, marketers are not tossing email to the side. While some claim that Gen Zers don’t use email and refer to other platforms such as TikTok and Instagram to make purchases,  a recent poll by Media Post reports 53% of Gen Zers still enjoy getting weekly emails from their favorite brands.

Jennifer Harmon, Content Strategist and Creator of Convince & Convert, confirms that email marketing is likely to only become more important as changes continue to happen with paid media, cookies, and permissions.

With a ROI of $36 for every dollar spent and 79% of marketers naming email as one of their top effective channels, the idea that email is dead is ... well, dead.

The continuing dominance of email marketing

It isn’t luck or routine that keeps email marketing alive and thriving, but rather it's unique advantages:

  • Unparalleled reach: Email marketing provides a direct channel to connect with vast audiences worldwide. With an expected 4.73 billion email users by 2026, marketers can leverage automation tools to send personalized emails at optimal times regardless of geographical boundaries or time zones.
  • Personalization at scale: In addition to being able to reach audiences far and wide, email marketing allows marketers to personalize messages at scale. With segmentation and automation tools, personalization requires minimal manual intervention - a benefit not offered by other digital platforms.
  • Cost-effective growth: Unlike other marketing methods that may require investment in print materials or ads, email campaigns can be executed at a fraction of the cost. As the audience base grows, With the right tools, marketers can easily scale email production as their audience base growth.

Key trends shaping the future of email marketing

As we delve into the growing need for marketers to not only catch the attention of their audiences but also to connect and drive conversions, there are three key trends shaping the future of email marketing:

AI-driven personalization

According to Hubspot, segmented emails have 30% more opens and 50% more clickthroughs than general emails send to your mass audience. The need for segmenting and personalization aren’t new but the way we approach them is.

AI today is used as a power tool to collect relevant data about users. For instance, it can use customers’ purchase history or viewing history to email them personalized product recommendations. This is increasingly important, with 71% of consumers now expecting personalized interactions from brands, but it is only the tip of the iceberg.

63% of marketers of marketers leverage AI to help them get more done, faster. ChatGPT or bullt-in AI solutions tools like Beefree’s AI copy assistant make it easier to find the right messaging for email campaigns, by optimizing existing copy or tailoring copy to unique audiences they might not know much of yet.

Interactive email experiences

Interactive email content achieves 73% higher click-to-open rates, according to Martech Advisor. Interactive email content includes surveys, polls, carousels, gamification elements, and more. Email builders and third-party solutions have made integrating such content easier than ever allowing the every-day marketer to up their email content without the need for developers.

Microinteraction such as small animations or a CTA hover are growing in popularity.These small elements make an mundane task such as reading emails, an interactive experience.

Navigating the challenges and seizing opportunities

While innovation brings a world of possibilities, it also brings a few challenges for marketers. The rapid pace of emerging trends and their life cycle makes it hard for marketers to quickly adopt and stay ahead of the competition without causing email fatigue. Additionally, as highlighted by Norton, 69% of users are more concerned than ever about their data privacy, which in turn makes them more wary of what they engage with.

Email fatigue

Frequent emails result in email fatigue leading to reduced engagement rates, or worse case scenario an increase in unsubscribe rates. To combat this, it's crucial to strike the right balance in email frequency to your industry and audience. While finding the the right frequency is not a one size fits all, we recommend auditing your emails sends.

Start small with sending the right emails at the right time like when a user first subscribers or completes a desired action. Slowly integrate additional content and test its performance. Each email should serve a specific purpose and provide valuable and relevant content, this is where segmentation and AI-driven personalization becomes your best friend.

Privacy concerns

While for marketers the ability to collect a wide range of data on user demographics and behaviours is gold, for users this brings concerns. Marketers can mitigate these concerns by making consent and transparency regarding data collection and usage easily understood with an option to opt-out. Not only does this allow users to make informed decisions, but in the long term allows for increased trust and loyalty.

AI biases

While biases is not exclusive to AI, the rise of Artificial Intelligence has brought this concern to the forefront of marketer's mind.

Because AI is influenced by the historic data it processes and individual prompts, it may inadvertently perpetuate responses based on stereotypes and biases patterns. This can lead to content that is skewed and alienates certain segments of the audience.

Much like anything else that is public facing, we recommend implementing internal process to detect biases. This may mean having a review process in place to cross-reference AI outcomes with multiple folks with different background and experiences. Another suggestion is to regularly audit AI prompts keeping diversity and inclusivity top of mind to ensure fairness and accuracy.

Beyond the inbox: Integrating email marketing with other digital marketing strategies

As valuable as email marketing is, 72% of customers say they prefer to engage with brands through multiple channels. By coordinating email marketing efforts with other channels, marketers can build engaging and cohesive experiences for customers. In the same way that all conversations with a friend feel the same - whether they’re in person, over text, or on the phone - a holistic digital marketing strategy allows marketers to create space for immersive interactions that meet customers where they're at.

The future of email marketing lies in its integration with other marketing channels. Some standout ways to do this include:

  • Landing pages: For marketers, landing pages helps lead customers to take a desired action, increase conversion. For users, this cohesive integration offers a smooth transition from email to a browsing experience where they can find more information that helps them make educated decisions.
  • Social media: Marketers can leverage the power of social sharing, UGC, and email marketing to amplify their reach and establish a balance of nurturing new and existing audiences. For customers, this means a seamless way to engage with one brand regardless of the channel they prefer, fostering a sense of community.
  • Content marketing and SEO: Email campaigns can drive traffic to valuable content resources, such as blog posts, whitepapers, videos, and infographics. For customers, this means having an easy way to acquire new knowledge and interact with the brands they love.

Embracing the future of email marketing

Change is inevitable in all aspects of life and marketing is no exception, but this doesn’t mean you need to throw out your old playbook. Rather, it's about recognizing how the landscape if evolving and adapting. As mentioned today, some of the key areas driving the future of email marketing include AI and automation, multichannel marketing, and the emphasis on enhanced interactivity. While these might seem like heavy strategies to implement, know that you don't have to do it alone.

At Beefree, we're dedicated to empowering marketers with the tools and resources needed to thrive in this dynamic environment. Our intuitive HTML email builder, AI copy assistant, and wide range of email and landing page templates support marketers in the search of innovative solutions to respond to the shift in the market's need.

To find out more, sign up for Beefree today!

Marketing Agency Email Templates to Enhance Your Communications

Learn how your agency can balance multiple brands and email campaigns while saving time with HTML email marketing templates.
Emily Santos
May 17, 2024

For marketing agencies and their clients, email marketing serves as a powerful method of acquiring and retaining clients. In a 2023 survey, 50% of B2B marketers name email as their most effective marketing channel, performing 13% better than social media posts and 11% better than social media ads.

This emphasis on the importance of email marketing, while opportunistic, also presents a new wave of challenges for agencies to tackle.   

Unique challenges in agency email marketing

As a marketing agency in the digital age, staying on top of evolving trends, strategies, and algorithms is hard enough. The pressure to perform doubles when paired with client expectations to quickly develop, monitor, and execute the latest. 

So, how can agencies balance multiple brands and clients wanting to experiment with the newest trend with tried-and-true best practices while maintaining brand integrity?  

Email templates have proven to be a great asset in cutting down email production speed and increasing efficiency and productivity. Jim Maddock, Freelance Email Developer and CRM Consultant has developed over 670 emails for a wide range of departments, artists, and organizations, all extensions of only a few templates he built with Beefree customized to fit different brands. 

Benefits of using HTML email templates vs. custom coding or text-only emails

The days of email specialists and developers being the only ones involved in the email design process are long gone. Text-only emails are now mostly reserved for everyday communications, while HTML emails are used by a wide range of brands and organizations for internal communications and marketing material. 

Unlike text-only emails, HTML emails are dynamic, engaging, and personalized to showcase a brand’s identity and instill brand recognition in readers. 

Because all email-sending platforms support HTML,  email makers benefit from peace of mind knowing that their emails will display as intended across devices and email clients. 

While historically, manually coding HTML emails is known to be time-consuming and tedious work, the rise of no-code email builders is saving agencies valuable time and resources when building emails. To take it one step further, HTML email templates are becoming standard practices. Much like Jim Maddock, agencies only have to create these templates once and reuse them for multiple brands. 

Another option is to source an HTML email template that has already been built and tested for responsiveness, allowing your team more time to work on other deliverables. 

How to choose an HTML template

When choosing an existing HTML email template, there are a few considerations to take into account:

  • Customizability and usability: When working with multiple brands, it is crucial that your agency delivers on-brand designs. When choosing a template, the ability to customize it to fit into any given brand identity easily is non-negotiable. This means colors, fonts, font sizes, images, and more.

  • Versatility: Whether you’re creating an HTML email template from scratch or sourcing one, you’ll probably want to start with a few templates that can be used in multiple ways to decrease the amount of time spent on repetitive designs. An effective template should have all of your email's basic elements: hero, footer, and nav bar, and it should be flexible enough to add or remove blocks as needed. 
  • Best practices: The right HTML template follows email design best practices, including mobile-first design, dark mode, and spam prevention guidelines, to ensure an optimal viewing experience and delivery. 

By choosing an HTML template that fulfills all of these elements, you can quickly iterate the template to try new strategies (pleasing your client) while standing upon a strong foundation of what makes an effective email campaign (pleasing your agency). 

3 Essential email templates for marketing agencies

If you’re unsure where to start on your search for an HTML template, you’ve come to the right place. Below, we’ve curated three essential email templates for marketing agencies in the Beefree catalog. 

The Beefree HTML template catalog hosts 1,700+ templates for a wide range of industries, holidays, and usage. All templates are free to use on the Beefree editor and completely customizable to fit any brand style guidelines. The email builder also ensures that all emails created with Beefree render properly across all screen sizes. 

While assigned to a specific category, the following templates have been chosen due to their versatility. With a little creativity, each of the following templates can be used for a wide variety of email campaigns, industries, and brand styles due to their layout and simplicity.

Welcome email template

A welcome email template is just as it sounds - an introduction to who you are. While the contents of an email template may vary depending on the industry or purpose, there is usually a similar story told through them: this is who we are and this is what we do. Here is an example of an email template designed for an agency: 

At the top, the email provides a space for a logo, a nav bar, and a title. 

Above the fold, the template kicks off with an introduction of “Who are we” which answers to a welcome emails main purpose: introduce new audiences to who you are and connect with them off a first impression. 

As we scroll, the email layout changes to help guide the reader through “what we do” and an introduction to the team with clear CTAs with next steps.

The email ends with a footer containing vital information. 

Browse all Welcome email templates: https://beefree.io/templates/welcome

Newsletter template

A routine newsletter is an excellent way to nurture leads and maintain relationships. Depending on the business, a newsletter offers readers various resources, updates, or offerings. An effective newsletter template offers multiple content block formats to pick and choose from. 

In this example, the template contains a prominent hero section with a bold CTA leading to resource #1. We recommend starting emails with a strong hero section to grab the attention of the reader above the fold. 

As you scroll, new resources are presented using a different layout to help differentiate the multiple pieces of content. 

The final resources in the template are presented in video format, which can easily be interchanged with an image to suit different brands' needs.

Browse all Newsletter templates: https://beefree.io/templates/newsletter

Survey email template

Surveys are excellent ways to gather feedback from different audiences. A survey email template should be short, clear, and concise. The purpose of the email should be easily digested and understood. 

The following template pulls the reader in with a large and clear header and body that clearly communicates to the reader that their feedback is wanted and why.  

This template offers two different ways to collect feedback, making it versatile for a brand’s needs. Below, you’ll see the survey embedded in the template and a CTA linking readers to the brand survey. 

Browse all Survey templates: https://beefree.io/templates/survey

The value of email marketing for agencies

The value of email marketing for agencies and their clients is undeniable. With an ROI of $36 for every $1 spent and being generally low-cost, it is one of the most effective ways to communicate to multiple audiences in one location—their inbox. 

Email templates help agencies save time and resources in email production so that your team and clients can benefit from more time to: 

  • Refine a brand’s messaging to ensure it aligns with its ideal customers. 
  • Personalize emails for the segmented recipients 
  • Grow the brand’s emailing list
  • Optimize email communications and increase conversion
  • And so much more.

Explore Beefree’s email marketing template library

HTML email templates can empower your email marketing agency to create responsive, high-performing, and engaging emails with ease. Beefree makes this process even quicker with its extensive template library and intuitive drag-and-drop builder. In addition, Beefree’s agnostic nature allows you to easily integrate with your client's sending and marketing platforms making it a seamless experience from start to finish.

How to Leverage AI in Email Marketing 2024 & Beyond

Emily Santos
Emily Santos
11 Jun
2024

If you haven’t started exploring AI and how it can impact your content and email marketing, it may be time to join the club. According to HubSpot’s State of Generative AI survey, 82% of marketers report that generative AI has changed how they create content. 

Today’s artificial intelligence can be an influential asset in your email marketing. From creating personalized content to delivering next-level data analysis, AI can support every step of your email creation process.

Understanding AI in email marketing

As AI capabilities expand, the societal perception that AI will eliminate jobs grows. While it is true that AI can transform an email marketing program, allowing for more efficiency, it isn’t a replacement for your email marketing team. 

Instead, AI-powered solutions are power tools to enhance your team's ability to create more engaging, effective, and high-performing campaigns. Additionally, for small teams with limited resources, AI makes email marketing more accessible and allows larger teams to scale production. 

How are email marketers leveraging AI?

Influencer Marketing Hub shows that 63% of marketers are currently using AI in their email marketing. While AI is mainly known for its content optimization capabilities - there are various other ways marketers can harness the power of AI, unlocking its full potential: 

  • Automation: AI tools can automate routine and repetitive tasks. For instance, when folks sign up for your newsletter, AI can manage those new contacts and segment them to receive an onboarding email sequence.

  • Personalization: According to Campaign Monitor, personalization can increase email marketing revenue by 760%. AI can spot patterns in customers’ activity and use these to personalize their emails, such as sending them content about a topic or product they’ve been viewing on your site or product recommendations based on their browsing history. 
  • Analytics and insights: AI is excellent at gathering and analyzing data for insights that will help you improve your future campaigns. For example, it can identify the best times to send emails to particular customers, increasing engagement. 
  • Segmentation: Dividing your mailing list into segments based on customer behaviors and patterns is crucial when sending targeted campaigns to customers. AI can help by picking up patterns and creating segments based on these patterns, allowing you to send relevant content to the right people.

Challenges and considerations of AI

As much potential benefit as AI has for email marketing, no change comes without its challenges. Some challenges to consider are: 

  • Data privacy concerns: Data privacy is always concerning when using third-party solutions. Given that AI handles large volumes of personal data, it is vital to ensure that the solutions you onboard comply with regulations such as GDPR and CCPA. Additionally, communicate these changes to users, updating your terms of use and privacy policy to promote transparency. 

  • Errors: Because AI is driven by the data it is trained on, errors or biased outcomes are possible. However, we believe this to be true without AI as well. It is important always to have multiple steps of quality control and assurance and to fine-tune AI prompts to avoid biased responses.

  • Loss of human touch: As mentioned earlier, AI is not meant to replace email marketers but to support them. Regarding email marketing, a human touch and a conversational tone are crucial for engagement, something AI simply can’t achieve alone.

How to get started using AI in email marketing

With all the potential AI has in your email marketing, if you haven’t tried it out yet, now is the time.

  1. Audit your email marketing process, jotting down areas of opportunity.  As interesting as AI advancement is, it is not necessary to use AI simply for the sake of using new technology. Once you clearly understand your current email marketing process, you can identify specific areas where AI can enhance your efforts. 
  1. Make small but measurable changes. Compare performance between AI strategies and manual strategies. For example, send out two campaign versions, one with AI-generated content and the other with content you created without AI, to see which one performs better. Use these results to determine where AI can make a practical, profitable difference.
  2. Identify the most repetitive or time-consuming aspects of your email marketing. Automating these tasks with AI can significantly improve efficiency and free up valuable time for more strategic activities. Use this list to help you find the right tools. 

AI email marketing tools

With over 70,000 AI businesses worldwide and 42% of companies exploring how to integrate AI, it’s easy to get overwhelmed - so where do you start? Here is a roundup of some of the top AI solutions allowing marketers to optimize their email operations: 

  • Grammarly: This solution needs no explanation. Grammarly is a leading AI-powered copy editor helping marketers create clear, concise, and error-free messaging. 
  • ChatGPT: The tool that changed the AI game. ChatGPT serves as a solution for ideating, writing, and proofreading copy for marketers. Many tools, such as Beefree, have integrated ChatGPT into their product, empowering users with a built-in AI assistant for all content needs. 
  • Seventh Sense: Seventh Sense analyzes when your recipients open and click emails, spotting patterns and then automating your email send times to send emails to individual recipients when they’re most likely to open them.

A new generation of email marketing with AI

The power of AI in email marketing is undeniable. For email marketers, AI solutions can help create more relevant, timely, and stronger customer relationships, inevitably driving higher conversion rates. However, the adoption of AI shouldn’t be just for adoption sake. 

At Beefree, we take pride in slow progress that helps solve users' most prevalent needs. Our implementation of the AI copy Assistant has helped Beefree users save time juggling from tool to tool and optimize email content directly in-app. This is how we recommend you embrace AI, making perhaps small but meaningful changes in your process that allow you to stay ahead in this new, fast-paced era of email marketing

If you’re ready to optimize your email marketing efforts and try AI, consider trying Beefree—after all, it’s free! 

The Future of Email Marketing in 2024

Explore the future of email marketing trends like AI personalization, multi-channel experiences, and other innovative digital strategies for enhanced engagement.
Emily Santos
Emily Santos
24 May
2024

While new marketing platforms pop up everyday, marketers are not tossing email to the side. While some claim that Gen Zers don’t use email and refer to other platforms such as TikTok and Instagram to make purchases,  a recent poll by Media Post reports 53% of Gen Zers still enjoy getting weekly emails from their favorite brands.

Jennifer Harmon, Content Strategist and Creator of Convince & Convert, confirms that email marketing is likely to only become more important as changes continue to happen with paid media, cookies, and permissions.

With a ROI of $36 for every dollar spent and 79% of marketers naming email as one of their top effective channels, the idea that email is dead is ... well, dead.

The continuing dominance of email marketing

It isn’t luck or routine that keeps email marketing alive and thriving, but rather it's unique advantages:

  • Unparalleled reach: Email marketing provides a direct channel to connect with vast audiences worldwide. With an expected 4.73 billion email users by 2026, marketers can leverage automation tools to send personalized emails at optimal times regardless of geographical boundaries or time zones.
  • Personalization at scale: In addition to being able to reach audiences far and wide, email marketing allows marketers to personalize messages at scale. With segmentation and automation tools, personalization requires minimal manual intervention - a benefit not offered by other digital platforms.
  • Cost-effective growth: Unlike other marketing methods that may require investment in print materials or ads, email campaigns can be executed at a fraction of the cost. As the audience base grows, With the right tools, marketers can easily scale email production as their audience base growth.

Key trends shaping the future of email marketing

As we delve into the growing need for marketers to not only catch the attention of their audiences but also to connect and drive conversions, there are three key trends shaping the future of email marketing:

AI-driven personalization

According to Hubspot, segmented emails have 30% more opens and 50% more clickthroughs than general emails send to your mass audience. The need for segmenting and personalization aren’t new but the way we approach them is.

AI today is used as a power tool to collect relevant data about users. For instance, it can use customers’ purchase history or viewing history to email them personalized product recommendations. This is increasingly important, with 71% of consumers now expecting personalized interactions from brands, but it is only the tip of the iceberg.

63% of marketers of marketers leverage AI to help them get more done, faster. ChatGPT or bullt-in AI solutions tools like Beefree’s AI copy assistant make it easier to find the right messaging for email campaigns, by optimizing existing copy or tailoring copy to unique audiences they might not know much of yet.

Interactive email experiences

Interactive email content achieves 73% higher click-to-open rates, according to Martech Advisor. Interactive email content includes surveys, polls, carousels, gamification elements, and more. Email builders and third-party solutions have made integrating such content easier than ever allowing the every-day marketer to up their email content without the need for developers.

Microinteraction such as small animations or a CTA hover are growing in popularity.These small elements make an mundane task such as reading emails, an interactive experience.

Navigating the challenges and seizing opportunities

While innovation brings a world of possibilities, it also brings a few challenges for marketers. The rapid pace of emerging trends and their life cycle makes it hard for marketers to quickly adopt and stay ahead of the competition without causing email fatigue. Additionally, as highlighted by Norton, 69% of users are more concerned than ever about their data privacy, which in turn makes them more wary of what they engage with.

Email fatigue

Frequent emails result in email fatigue leading to reduced engagement rates, or worse case scenario an increase in unsubscribe rates. To combat this, it's crucial to strike the right balance in email frequency to your industry and audience. While finding the the right frequency is not a one size fits all, we recommend auditing your emails sends.

Start small with sending the right emails at the right time like when a user first subscribers or completes a desired action. Slowly integrate additional content and test its performance. Each email should serve a specific purpose and provide valuable and relevant content, this is where segmentation and AI-driven personalization becomes your best friend.

Privacy concerns

While for marketers the ability to collect a wide range of data on user demographics and behaviours is gold, for users this brings concerns. Marketers can mitigate these concerns by making consent and transparency regarding data collection and usage easily understood with an option to opt-out. Not only does this allow users to make informed decisions, but in the long term allows for increased trust and loyalty.

AI biases

While biases is not exclusive to AI, the rise of Artificial Intelligence has brought this concern to the forefront of marketer's mind.

Because AI is influenced by the historic data it processes and individual prompts, it may inadvertently perpetuate responses based on stereotypes and biases patterns. This can lead to content that is skewed and alienates certain segments of the audience.

Much like anything else that is public facing, we recommend implementing internal process to detect biases. This may mean having a review process in place to cross-reference AI outcomes with multiple folks with different background and experiences. Another suggestion is to regularly audit AI prompts keeping diversity and inclusivity top of mind to ensure fairness and accuracy.

Beyond the inbox: Integrating email marketing with other digital marketing strategies

As valuable as email marketing is, 72% of customers say they prefer to engage with brands through multiple channels. By coordinating email marketing efforts with other channels, marketers can build engaging and cohesive experiences for customers. In the same way that all conversations with a friend feel the same - whether they’re in person, over text, or on the phone - a holistic digital marketing strategy allows marketers to create space for immersive interactions that meet customers where they're at.

The future of email marketing lies in its integration with other marketing channels. Some standout ways to do this include:

  • Landing pages: For marketers, landing pages helps lead customers to take a desired action, increase conversion. For users, this cohesive integration offers a smooth transition from email to a browsing experience where they can find more information that helps them make educated decisions.
  • Social media: Marketers can leverage the power of social sharing, UGC, and email marketing to amplify their reach and establish a balance of nurturing new and existing audiences. For customers, this means a seamless way to engage with one brand regardless of the channel they prefer, fostering a sense of community.
  • Content marketing and SEO: Email campaigns can drive traffic to valuable content resources, such as blog posts, whitepapers, videos, and infographics. For customers, this means having an easy way to acquire new knowledge and interact with the brands they love.

Embracing the future of email marketing

Change is inevitable in all aspects of life and marketing is no exception, but this doesn’t mean you need to throw out your old playbook. Rather, it's about recognizing how the landscape if evolving and adapting. As mentioned today, some of the key areas driving the future of email marketing include AI and automation, multichannel marketing, and the emphasis on enhanced interactivity. While these might seem like heavy strategies to implement, know that you don't have to do it alone.

At Beefree, we're dedicated to empowering marketers with the tools and resources needed to thrive in this dynamic environment. Our intuitive HTML email builder, AI copy assistant, and wide range of email and landing page templates support marketers in the search of innovative solutions to respond to the shift in the market's need.

To find out more, sign up for Beefree today!

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