Beefree blog

What is a Newsletter? Purpose, Benefits, & Tips

Emily Santos
Emily Santos
Oct 25, 2023
What is a Newsletter? Purpose, Benefits, & Tips
What is a Newsletter? Purpose, Benefits, & Tips

In the bustling digital marketplace, newsletters have emerged as a pivotal communication tool.Newsletters serve as a way to ensure a steady flow of communication between businesses and their diverse audiences. They also serve their purpose as a way to promote products and services while establishing and nurturing relationships with customers.The versatility of newsletters, especially in email marketing, has proven to be indispensable in a marketer’s toolkit.

What is a Newsletter?

A newsletter is an email dispatched to a list of subscribers on a regular cadence. Its purpose is to provide subscribers with a digest of the latest updates, news, and content pertaining to a brand or industry.This format of communication is not just a vessel for information but also a strategy designed to keep the audience engaged, informed, and connected with the brand. According to Statista, 30% of marketers claimed that email marketing offers the highest ROI than any other marketing platform.The efficacy of email newsletters lies in their ability to deliver tailored content directly to individuals. The goal? That your brand remains etched in their minds.

What is the Purpose of a Newsletter?

The purpose of newsletters can be as varied and dynamic as the businesses that utilize them. While the overarching objective is maintaining a consistent and valuable communication channel with subscribers, the specific aims can diverge significantly.

  • Brand Awareness: Elevating and maintaining the brand’s presence in the minds of consumers.
  • Promotion: Highlighting new products, services, or offers to drive sales and engagement.
  • Education: Offering insights, tips, and valuable content related to the industry or product offerings.
  • Customer Retention: Nurturing existing customer relationships through exclusive content and offers.

Each organization should align its newsletter strategy with its unique goals. This will help ensure that the content sent to its subscribers is both purposeful and impactful.

What is the Importance of a Newsletter?

The importance of newsletters is multifaceted and offers a slew of advantages that extend beyond mere communication.

  • Direct Communication: With over 4 billion email users, newsletters facilitate a direct line of communication between the business and the consumer. 
  • Customer Engagement: Through consistent and valuable content, newsletters keep the audience engaged, fostering a stronger relationship between them and the brand. 
  • Traffic and Sales: By featuring products, offers, and content, newsletters drive traffic to the website, potentially catalyzing increased sales and customer interaction.
  • Audience Insights: Analyzing engagement and interaction with newsletters provides valuable insights into customer preferences and behaviors.

In essence, newsletters are a strategic asset, propelling businesses toward enhanced customer engagement, loyalty, and growth.

What’s in a Newsletter?

While crafting a newsletter, it’s important to understand the integral elements that come together to form an effective and engaging email. Each component within a newsletter plays a crucial role. Each is determined to help convey a message and influence an action, all while captivating and guiding the reader.From the initial greeting to the overall structure and CTA, each element is pivotal in the newsletter's efficacy and impact. Let’s dive into what brings a newsletter to life, ensuring it is not just read but experienced and interacted with by the audience.

Header and Branding Elements

The header, often adorned with the brand’s logo and a compelling title, serves as the initial handshake between the brand and the reader. It is said that brands have 8 seconds to attract consumers' attention, so this section plays an important role in setting the tone and establishing immediate brand recognition. It's not merely a visual element but a banner that heralds the brand’s identity and promise to its audience.

Content Sections and Modules

Content sections and modules within a newsletter help the email be digestible and seamlessly navigable. Each element should be curated to ensure the content is relevant to the reader. Employing varied content modules, such as articles, tips, or product highlights, ensures a rich and diverse content experience. The content should be laid out specifically to helpguide the reader through the newsletter and toward the desired action.

Visual Elements 

Visual elements in a newsletter are the silent communicators, conveying messages and emotions through imagery, color, and design. They enhance and complement the textual content and ensure the newsletter is read and experienced.Visuals are also a great way to break down content sections to support the reader to the desired action further. Utilizing high-quality images, consistent branding colors, and visually appealing design elements further embeds the brand into the reader's consciousness.When it comes to visuals and imagery, accessibility plays an essential role.

Call-to-Action Buttons and Links

When we discuss "leading a reader to a desired action," this is it. The call-to-action (CTA) buttons and links are the catalysts within a newsletter, propelling the reader from engagement to action. Whether it’s to “Shop Now,” “Read More,” or “Subscribe,” the CTA is a directive that deepens their interaction with the brand. CTAs should be visually prominent and accompanied by compelling, action-oriented language. This will help enhance their efficacy, transforming the newsletter from a passive read to an interactive experience.

Newsletter Footer

The footer in a newsletter email plays a crucial role in ensuring compliance with email marketing best practices and legal requirements.For instance, the CAN-SPAM Act (similar to GDPR Compliance in Europe) are rules and regulations for commercial email messages. Both are put in place to protect the privacy of email recipients and impose several requirements on businesses and individuals who send commercial emails.Here are some of the key provisions of these regulations include:

  1. Opt-Out Mechanism: Senders must provide a clear and functional way for recipients to opt out of receiving future emails. Once a recipient opts out, the sender must honor their request promptly.
  2. Accurate Header Information: The "From," "To," and "Reply-to" fields of email messages must accurately identify the sender and the message's routing information.
  3. Physical Address: Senders must include a valid physical postal address in the email. This can be a physical street address or a registered P.O. Box.
  4. Commercial Nature Disclosure: The email must clearly indicate that it is a commercial message and provide information about how to opt-out.

In addition, if a company uses a third party to send commercial emails, the sender and the third party can be liable for violations. This is why various sending platforms have a required footer to adhere to when developing emails.Overall, the footer serves as a digital signature, offering subscribers essential information like contact details, an unsubscribe link, and privacy policy links. This not only builds trust and transparency but also helps maintain legal compliance with regulations such as the CAN-SPAM Act.Moreover, the footer provides a last chance for engagement, including links to social media profiles, encouraging recipients to connect and interact with the brand beyond the email.

Stellar Example Newsletter

The following example comes from our very own template catalog. Our team of Designers, alongside our Email Marketer and Content Specialist, developed this template to maximize engagement. This template is perfect for organizations looking to send employees reminders and updates, welcome new team members, and celebrate special holidays - in this case, Mother's Day.Link to template: https://beefree.io/template/company-updates-mothers-day

The header

The newsletter begins with a header with a logo and a navigation bar that leads employees to learn more about news and events happening at their organization. The imagery used, as well as the text, provides immediate brand recognition and sets the stage for the content that unfolds.PRO tip: We suggest swapping out the illustration with an image of one of your company events for a more personalized newsletter

newsletter header

The layout

The content sections are structured to provide a seamless navigation through varied content types. The ease of readability ensures the message is conveyed and absorbed, providing value and fostering engagement among the readers. PRO tip: As seen in this template, use color to break down content blocks and make a more engaging newsletter. Be sure to use colors that are cohesive to your brand identity and allow the CTA to stand out.

The visuals

Visual elements are strategically interspersed to enhance the content. The images and icons throughout the newsletter are used to provide additional context and add a layer of engagement and interaction within the newsletter itself.

newsletter engaging visuals

The CTA Because this newsletter template is meant to offer different buckets of digestible information, the CTA's do vary; however, each one isnot just a directive but an invitation, enticing the reader to delve deeper.

newsletter CTA

The footerAs noted above, the footer in a newsletter is essential for compliance and to encourage engagement. Each Beefree footer is built to ensure both (but always refer back to your sending platform and your country's specific requirements to be sure).

compliant footer for newsletters

How to Create an Effective Newsletter

Creating a standout newsletter involves smart design and a solid content strategy. It's all about making sure your message doesn't just reach the reader but also connects and sparks engagement. Good design catches the eye, while strong content keeps the reader's attention. Let's dive into key practices that will help elevate your newsletter from a basic message to an engaging, interactive communication tool.

Define and Segment Your Target Audience

Understanding and segmenting your target audience is the cornerstone for effective newsletters. It allows brands to tailor relevant, valuable, and engaging content to the right audience. Begin by defining demographic and psychographic profiles. You can do this by requesting this information directly from your readers or by using the data provided by your email marketing platform.Then, segment your audience based on parameters such as purchase history, engagement level, or geographical location. Tailoring your content to meet groups' specific needs and interests enhances relevance, helping foster a more personalized connection.

Design a Captivating Template

A captivating newsletter should be aesthetically pleasing, reflective of your brand, and conducive to readability and navigation.At Beefree, we're huge advocates of how templates and email design systems can help you and your team save time. When you're creating newsletter templates, ensure that they are responsive and offer a seamless experience across various devices and platforms, as well as on-brand with your organization. If you need assistance getting started, explore Beefree’s newsletter templates and browse our myriad designs.

Create Engaging Subject Lines

The subject line is the gateway to your newsletter, and crafting one that is both compelling and engaging is paramount in ensuring your email is opened and read. An effective subject line should spark curiosity, convey value, and be succinct enough to be easily digestible. Utilize action words, pose questions, or create a sense of urgency to entice the reader to delve into the content that awaits within your newsletter.

Focus on Quality Content

Quality content should provide substance and value to your audience. It should be a blend of informative, entertaining, and actionable content to ensure readers derive tangible value with every interaction. As mentioned earlier, for more general newsletters (like our Email Design Blog Newsletter), combining a mix of articles, tips, and product highlights helps the audience choose the content that is relevant to them. A reminder that the content that you add should still be relevant to your brand and business objectives.

Additional Newsletter Information

Here are some additional tips that can help you elevate your email marketing endeavors and improve your strategy for newsletter creation:

  • Consistency in Sending: Establish and adhere to a consistent sending schedule to build anticipation and reliability among your audience.
  • Balance Between Visuals and Text: Ensure a harmonious blend of text and visuals to create an engaging yet easily digestible newsletter.
  • Personalization: Utilize subscriber data to tailor content and create a more personalized and relevant experience for each reader.
  • Mobile Responsiveness: All emails should be design to render correctly on all screen sizes to cater to on-the-go readers and enhance user experience.
  • A/B Testing: Employ A/B testing to understand subscriber preferences and optimize content for enhanced engagement and conversion.

How to Measure Newsletter Performance

Understanding and analyzing key metrics sheds light on the current performance and paves the way for optimizing future newsletters. Here are some pivotal metrics to consider:

  • Open Rate: Monitor how many subscribers are opening your newsletter to gauge initial interest and the effectiveness of your subject line.
  • Click-Through Rate (CTR): Analyzing the CTR provides insights into how engaging and compelling your content and CTAs are to your readers.
  • Conversion Rate: Track the actions taken by the CTAs in your newsletter to understand how effectively it’s driving desired outcomes.
  • Bounce Rate: Keep an eye on the bounce rate to ensure your emails are successfully delivered and identify potential issues.
  • Unsubscribe Rate: Monitoring unsubscribe rates can provide insights into subscriber satisfaction and content relevance.

These metrics serve as a compass, guiding your newsletter strategy toward enhanced engagement, relevance, and impact. By continuously monitoring and adapting based on these insights, your newsletters will reach, resonate, engage, and convert your intended audience.

Newsletter Information FAQ

Let's dive into the world of newsletters with some handy FAQs! Whether you're curious about the different kinds of newsletters, their key parts, or why they're crucial for content marketing, we've got answers.Below, we explore common questions to help guide you through the ins and outs of creating and using newsletters effectively.

What are the Three Types of Newsletters?

The three primary types of newsletters are informational (focused on sharing news and updates), promotional (highlighting products, services, or offers), and relational (geared towards building and nurturing customer relationships).

What are Three Main Components of a Newsletter?

The three main components of a newsletter are the header (including title and logo), the main content (articles, updates, and promotions), and the footer (contact information, social links, and unsubscribe option).

Why is a Newsletter Important for a Content Marketing Strategy?

Newsletters are vital for content marketing. They provide businesses a cost effective way to consistently engage with their audience, nurture leads, and establish authority in their respective industries.

What is the Basic Structure of a Newsletter?

The basic structure of a newsletter consists of a headline or title, an introductory section, the main content (which can be a mix of articles, updates, and promotions), and a closing or footer section with essential links and contact information.

What are the Advantages of a Newsletter?

Newsletters offer several advantages, such as keeping audiences informed and promoting products or services. When done right, they are also effective tools for building brand loyalty, driving website traffic, and enhancing customer engagement and retention.

Start Creating Engaging and High-Performing Newsletters with Beefree

The key to crafting successful newsletters lies in the ability to create visually appealing, responsive, and user-friendly designs. That's where Beefree, a versatile email builder, comes into play.With Beefree, you can take your newsletter game to the next level. Whether you're a seasoned marketer or just getting started, Beefree offers the tools and templates you need to captivate your audience and achieve your goals. The best part? It's free! Sign up today. 

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Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

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Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

Stay informed on all email trends

From the latest creative design strategies that inspire your next campaign to industry best practices and tech advancements, our newsletter is the go-to for all things creation.

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