Design

Guide: How to Make a Newsletter More Engaging

Email newsletters typically contain a lot of content—more than your average promotion email. That's because newsletters convey in-email information instead o...
Beefree team
Beefree team
Jun 19, 2019

Email newsletters typically contain a lot of content—more than your average promotion email. That's because newsletters convey in-email information instead of only driving readers toward a call-to-action button. With all that content and all that scrolling, it's important to know how to make your newsletter engaging! Great design can help make your newsletter more navigable, more beautiful, and, yes, more effective. Check out these 5 tips for building a more engaging newsletter!

1. Improve navigation with an interactive table of contents

Newsletters that contain a ton of content can be made easier to navigate with a table of contents. A static table of contents can be useful to show readers what to expect, but what's even better is an interactive one where readers can click to skip ahead to a specific section. The way to design one is by using anchor links, likeSmashing Magazine does in its newsletter. Here's a recent example (Subject: Performance, Sketch and Animation Handbook):

smashing magazine newsletter content strategy

You can't tell from this static image of the newsletter, but that table of contents sure is clickable. Tap any link in the list, and you'll jump down to the associated module. This technique is extra useful for long, long, long newsletters like this one, where a company is including plenty of in-email content (vs. enticing readers to click to learn more on a website). And what's great about interactive tables of contents is that they're pretty widely supported across email clients and they're easily implemented (no coding necessary!) Check out our tutorial, How to Add Anchor Links in Email, to learn how.

2. Grab attention with a full-bleed hero module

One look at this newsletter from Dense Discovery, and we're feeling brighter and cheerier already. The bold orange HTML background color used in the content row of the hero module instantly makes this email pop in our inbox (Subject: 40 / Calendar stencils and a browser history track):

dense discovery sample newsletter content

A bold, beautiful intro is a must for grabbing readers' attention from the get-go. Using an HTML background color to create a full-width effect in the hero module is the perfect way to do it. You can see Dense Discovery uses HTML background colors in alternating modules throughout the newsletter to improve legibility and make the message more visually interesting, too.

3. Vary content width to keep it interesting

There's design efficiency gained in keeping each module in your newsletter consistent. However, asymmetrical designs and variable content modules can create a sense of delight, fun, and interest. Just like Dense Discovery uses bold HTML color to add width to its opening module, the It's Nice That newsletter also employs full-width modules throughout its newsletter (Subject: The Weekly Edit):

its nice that newsletter content services

If you're looking for fun newsletter ideas, this example email is a great place to find inspiration! Varying the width of each module gives this newsletter a dynamic, playful appeal. Also, It's Nice That uses huge font sizes and HTML background colors to add visual interest to its content. And don't miss the animation in the header!

4. Animate your offerings with GIFs

Sometimes the best way to convey a product or offering is with a little animation. It's a particularly helpful strategy with apps or web tools where a static screenshot just doesn't do it justice. In this newsletter fromNoble Desktop, GIFs are used to animate photo editing and coding techniques, visually communicating to readers what they'll learn in class (Subject: New SQL Bootcamp Begins Next Week):

noble desktop fun employee newsletter ideas

Here's the Lightroom animation:

email newsletter gif sample

And here's the coding GIF:

engaging email gif sample

Neither GIF is particularly complex or has an extensive number of frames. Still, they give readers an idea of what to expect and level-up Noble Desktop's communication. Adding well-formatted GIFs to your newsletter is one way to delight readers and make your email more engaging.

5. Make a personal connection

With all of our inboxes inundated with emails, it helps to make a personal connection. Sometimes the best way to stand out is to keep it simple and get a little personal. Check out this plain text newsletter from Skillcrush, for example (Subject: Your coding rebellion):

skillcrush How to make a newsletter more engaging

It reads like a letter and includes a personal sign-off (xoxo, Adda). Good copy is a must in letter-style newsletters like this one. What also helps are plenty of line breaks and well-formatted text. Think: left-alignment, large enough font size, live text, high contrast.Are you ready to up your newsletter content strategy and design your own engaging email? The BEE editor has an extensive library of newsletter templates to give you a leg up. Choose from dozens of beautifully designed templates and customize in minutes with the drag-n-drop tool. Delete or add modules; replace images; format fonts—There's so much you can do! Happy designing!

How to Re-engage Email Subscribers: 5 Easy Ways

Beefree team
Beefree team
Jun 18, 2019

Unless you keep them engaged, subscribers are bound to tune out. Depreciation is normal, but it's important to try to keep your list as active as possible—if engagement rates drop too low, your messages could be marked as spam. Don't fret. Sending a great re-engagement email can help keep your list healthy. A successful reactivation email reignites interest from subscribers while allowing disinterested ones to unsubscribe. We rounded up five excellent examples of messages that show how to re-engage email subscribers – and threw in some key design tips – so you can get inspired to create your own.

1. Don't be afraid of a little humor

As with any email you send, infusing some personality in your tone of voice is a must. Brands with light-hearted, friendly, witty copy styles have a great opportunity to use some humor in re-engagement emails. It's a move we see a lot—probably because adding levity to these messages prevents you from sounding pushy or clingy. Check out this playful example fromDesign by Humans.Subject: Trapped in Quicksand?

design by humans returning customer email

The sinking-in-quicksand concept is a clever, innovative way to capture readers' attention, and it's a perfectly silly metaphor for a re-engagement campaign. Note the extra large font size used for the header (super easy to read) and the live text used for the body copy. One thing we especially love about this email are its call-to-action buttons. They span the full width of the email (easy to tap on mobile) and employ playful, compelling copy. And color matters. Notice how the subscribe button is an ultra-engaging blue, while the unsubscribe option is black.

2. Cut to the chase and keep it simple

Here's another example of a re-engagement email that uses humor. What was notable about this one from The Knot is how succinct and clear it is. Whenever you're striving to engage readers, we suggest design simplicity. Cut out extra CTAs, links, deals, offers, and clutter so that readers' eyes can focus on what's most important—and then act.Subject: We Haven’t Heard From You

the knot engaging email example

Like Design by Humans' email, The Knot creates a playful, lighthearted tone to capture readers' attention. It also deemphasizes the opt-out option—this time with a link instead of with a button—thereby helping move readers' eyes toward acting on updating their subscription instead of canceling completely. Beyond that, there's not much else going on with this email, and that's ok! It serves its purpose with creativity and simplicity.

3. Offer an irresistible discount

It's common practice to re-engage subscribers by offering a special deal. What's better than a free gift, free shipping, or spectacular coupon? If you're going this route, it's important to make sure your offer truly is special. It should be exclusive to this target audience, and probably more substantial than other ones you make. Take this sample email for winning back old customers from General Assembly, which offers a whopping 30% off in an attempt to get disengaged readers to act.Subject: We miss you.

thrive customer engagement email

Instead of a splashy, visual approach, GA opts for a more personal, intimate tone with this letter-style message. We're guessing it would be personalized, too, if they had our data. The email takes a two-pronged approach: it offers the discount with a CTA button, plus links to relevant content. The latter option not only adds another reason to click, but it gently reminds readers of the benefits GA offers: great content, for free, at your fingertips.

4. Leverage inspiring visuals

At the opposite end of the spectrum from General Assembly is this photo-forward re-engagement email from Jetsetter. Brands that have a heavy focus on visual elements might find a strategy like this better suits their audience. Because when you're thinking about going on a vacation, what's better than inspiration from beautiful places?Subject: We Miss You!

jetsetter sample email to win back old customers

In this re-engagement email, Jetsetter doesn't provide a single call-to-action. Instead, multiple pieces of content are presented with their own CTAs, from trip ideas to hotel recommendations. The Z-pattern layout is an effective way to present multiple modules, and orange is a great standout color for the buttons. We also love the live text placed atop an image in the header (an easy move in the BEE editor!), which makes this email even more inbox friendly.

5. Take a moment to educate

If your platform or product isn't 100% straightforward to use, you already know how important it is to have educational material on your blog and on social media so that you're empowering customers. Why not extend that to email, too? This customer engagement email from Thrive Market offers readers some insider tips to help them navigate the shopping platform, and the result is a friendly, warm, helpful campaign.Subject: We Miss You!

thrive reactivation email

The live text and bullet point lists work well to highlight for readers what they might've been missing. What's not here, notably, is a great CTA button that pops. The "Click to activate..." link is definitely minimized, leaving us to wonder if the strategy is intentional. (A nice way to test if design moves like this might work for your brand is with an A/B test.)

Create your own re-engagement email in BEE

Enjoyed these engaging email examples and ready to build your own? The BEE editor has dozens of ready-to-use templates that can give you a leg up in designing your own re-engagement email – and in designing emails that will keep your returning customers engaged to begin with!Browse through our catalog, or start from scratch—either way, the drag and drop tool is intuitive, flexible, and fun to work with. You can be on your way to re-engaging email subscribers in minutes. Happy designing!

Welcome Email Series: How to Nurture Your Leads

Beefree team
Beefree team
Jun 5, 2019

A welcome email is one of the most important messages your company sends. Why? Because average open rates for welcome emails are super high—reportedly 50% or higher—making them a huge opportunity to dazzle readers. (And you know what they say about first impressions!) But it's not just about a single email. Today we're taking a closer look at welcome email series, the first few emails new subscribers receive after signing up. Successful welcome email series are beautifully designed, reinforce your value proposition, and give readers a reason to click.

Today's inspiration: Harry's

Today we're looking at a series of welcome emails from Harry's, the shaving and grooming brand offering products on subscription. When we signed up to receive Harry's emails last year, we received a series of three welcome emails. The first one arrived the day of signup; the second one came a day later; and the third one came two days after that.

harry's welcome email series best practices

After the welcome series concluded, we started receiving regular promotional emails from the brand. But first, the welcome series accomplished a few things:

  • opened up a line of communication immediately (so we didn't have to wait for the next regularly scheduled campaign)
  • thanked us and celebrated our decision to join the list
  • (re)introduced the brand's value proposition
  • extended a personal connection

These are excellent tactics for engaging customers from the get-go. Let's take a closer look at each email in the welcome series and draw inspiration from how Harry's followed best practices.

Harry's Welcome Email Series 1 of 3: Greet and delight

Subject: Welcome to Harry's!

harry's welcome email series best practices

One of the things we love about all of Harry's emails is the simple, modern design. This welcome email is a no-pressure hello, confirming that we subscribed and thanking us for doing so. Harry's conveys its wish for us (a version of its mission): to make our morning routine more enjoyable. The call-to-action isn't very forward, and it shouldn't be. Harry's knows a good first impression isn't a pushy one. The purpose of this email is to confirm, thank, and greet. At the same time, the email is communicating what to expect from the brand: beautiful design, friendly messaging, and a dash of quirkiness. The mammoth is Harry's mascot, as it were, and this emails' mammoth fact is a silly side note that shows readers Harry's likes to have a little fun, too. Here's the animated GIF that reinforces it:

harry's welcome email series

Design moves we love:

  • No navigation menu, social media icons, or clutter
  • Alternating gray and white HTML background colors
  • Live text and a bulletproof CTA button
  • Simple messaging and design that convey the brand's playfulness

Harry's Welcome Email Series 2 of 3: Show how it works

Subject: The easiest way to try Harry's

harry's welcome email series template

Here, in the second email in the welcome series, Harry's relays more information about its ecommerce offerings. The bold background color in its opening module matches the bolder tone and call-to-action. The purpose of this email is to engage new subscribers, and hopefully get them to move forward with a free trial. To support its mission, Harry's reminds new subscribers of how it works—and we love that the module heading (How does a Shave Plan work?) is so clear and straightforward! Clear communication is key. What follows is three pieces of content, arranged with images and spot illustrations to facilitate easy reading. Armed with more information, readers who are ready to move forward can easily do so by clicking the next CTA button—Get started—which practically jumps off the page, thanks to the ample white space surrounding the bold red-orange button.Design moves we love:

  • Bold header text—the font size makes it easy to read, and it says what it means!
  • Combined use of great product photos and spot illustrations
  • Bulletproof CTA buttons with creative text (no "click here" or "learn more")
  • A short, clear exposition of exactly how it works (Harry's value proposition)

Harry's Welcome Email Series 3 of 3: Get personal

Subject: How can we help you?

harry's welcome email series marketing

In the third message of its welcome email series, Harry's changes it up. Here's a direct, personal, plain text email with no frills. When you're used to marketing emails filling up your promotions folder, this one certainly stands out. The customer service representative introduces himself with his name, establishing a warm, friendly vibe, and is direct about the purpose of the email: to see if I can help get you started with Harry's. How? By replying to the email or giving a call. An email like this is a great way to cut through the noise, make a direct connection, and help motivate customers who might be on the fence.Design moves we love:

  • Live text with plenty of line breaks. It's personal, easy to read, and easy to act on.
  • Suggestion: personalize it! Collect subscribers' first names and use *FNAME* in the opening.

Ready to launch your own welcome email series marketing campaign? Take inspiration from Harry's, which seems to have cracked the code on how to write welcome email series. Start with three core messages: one that greets and thanks new subscribers; one that visually conveys your value proposition and invites readers to act; and one that takes a personal approach to asking how you can help. To get started, check out the BEE editor's collection of ready-to-use templates. You can customize each one in minutes–delete rows, upload your own images, update text, add modules—and you're ready to go! Be sure to check out the welcome and welcome customer templates. Happy designing!

10 Best Responsive Email Templates to Wow Your Customers

Beefree team
Beefree team
May 28, 2019

More and more people use their phones to check email. As a result, it's crucial that email geeks like us send responsive emails that look great on smaller screens. In fact, emails that display incorrectly on mobile devices will likely be deleted within three seconds. Yikes! But if you aren't sending responsive HTML emails yet, don't worry. Take a look at these 10 ready-to-go responsive email templates to get started!

What's responsive design again?

Responsive design requires coding techniques that optimize how an email renders on different sized devices. The method works when CSS media queries (conditional statements) detect the exact screen size of a device, then adjust the email based on the statements in the code. Lucky for us, the BEE editor automatically makes any email we design responsive by applying smart CSS media queries. That means you can customize the layout of these gorgeous HTML email templates without needing to code a single line.

10 responsive templates to wow customers

1. Quotes Newsletter

The Quotes Newsletter template is a beautiful, bold option that can be used in a variety of ways. Display user-generated content (like product reviews), new products, or other bite-sized pieces of content in this dynamic, responsive template.

Use this template in Beefree!

Use this template in Beefree!

2. Summer End

Summer End is perfect for a seasonal promotion, whether it's the end of summer or just the beginning. The inverted pyramid structure draws readers' eyes to the bulletproof call-to-action button, and the placeholder text shows just the right amount to add. Short, sweet, and to the point! Use it to invite readers to an event or to act on a timely promotion.

Use this template in Beefree!

Use this template in Beefree!

3. Download Freebie

Who doesn't like good freebie? Use the Download Freebie template to offer your latest ebook or white paper. The responsive template is bold, dynamic, and sure to grab attention!

Use this template in Beefree!

Use this template in Beefree!

4. Food Delivery

This Food Delivery template is one of our favorites because it can serve a number of purposes. Any company can customize this template by swapping out the images and updating the text. The z-pattern style of rows offer a great organizational structure for your content, and the alternating HTML background colors create the perfect subtle contrast. This one is sweet and fun!

Use this template in Beefree!

Use this template in Beefree!

5. Welcome Customer

Welcoming new subscribers, customers, or users is an email best practice. That's why we love this ready-to-use Welcome Customer template, which makes it easy. Use the *UserName* field to personalize your message, then customize as you wish, and you'll be ready to welcome new readers in no time.

Use this template in Beefree!

Use this template in Beefree!

6. Mardi Gras

Got an event coming up? Try the Mardi Gras template. It's a great starting point for any kind of invitation on your docket: for a party, concert, celebration—you name it.

Use this template in Beefree!

Use this template in Beefree!

7. Beauty

The Beauty template is perfect for a big announcement, promotion, or round-up email. The opening module can be customized with your own background image and bold header. Use the subsequent modules to showcase secondary content such as user-generated reviews. Or delete rows to keep your email short, simple, and streamlined.

Use this template in Beefree!

Use this template in Beefree!

8. Landoo

The Landoo template offers an excellent foundation for a notification, invitation, or simple promotion email. With a bright and airy color scheme, the email is inviting and warm. You can personalize it for your customers, add your own product photos, and update the CTA button color to suit your brand.

Use this template in Beefree!

Use this template in Beefree!

9. Fashion Discount

If you've got multiple products to display, starting with the Fashion Discount template might be a smart move. This email kicks off with room for a bold hero image, then provides a responsive photo grid to customize.

Use this template in Beefree!

Use this template in Beefree!

10. Survey

If you haven't tried a single-question email yet, check out the Survey template. You can quickly gather readers' responses—and offer secondary content below, like in the example shown here. Or delete the second module and stick with simplicity. It's up to you!

Use this template in Beefree!

Use this template in Beefree!

We love these 10 responsive email templates, but they're just a small sample of BEE's catalogue. Every BEE template is fully responsive, and you can preview how your email will look on mobile as you build it. Or you can start from scratch and build a responsive email template of your own! And once you've completed your responsive email, if you wish you can download it! It's an easy, trustworthy way to design. Check out the full selection of BEE's responsive email templates, and enjoy making them your own!

7 Tips for a Re-engagement Email That Really Works

Beefree team
Beefree team
May 17, 2019

In any healthy subscriber list, it's normal for a subset of readers to get disinterested. That might not mean they're checked-out for good, though. Enter re-engagement emails. Brands use re-engagement emails to win back customers who have gone quiet. Whether through a targeted promotion, custom content, or just a Hey, are you there?, re-engagement campaigns incentivize action and help companies understand who's still reading and who's not. Today we're taking a look at the different techniques brands use to re-engage inactive subscribers. Scroll on and get inspired! And click here for our video tutorial:

#1. Create urgency with a dynamic countdown timer

Re-engagement campaigns often involve incentivizing a customer to come back, whether through a promotion, coupon, or special deal. If you're using this approach, consider including a countdown timer to help motivate action. Here's an example from AYR (Subject: Hit refresh):

ayr re-engagement email sequence

Countdown timers are easy to implement in email and can help catch readers' eyes and instill a bit of urgency. Plus, if you use a dynamic HTML timer, you can set an end-date and time so your timer always stays accurate, no matter when or how many times your email is opened. In the BEE editor, it's easy to do—check out our tutorial: How to add a countdown timer in email.

#2. Give a gift

One way to show your commitment to inactive subscribers is by giving them something for free. A promotion or coupon can be a great offer, but if you can give away something that doesn't require a purchase, that might be even better. It's the approach Skillcrush takes in this email, which offers a free downloadable guide (Subject: I've missed you!):

skillcrush re-engagement email marketing

What's great about this email is it almost sounds like it's from a friend. The language is clear, straightforward, and warm. And the live text, greeting and personal sign-off all increase that sense of intimacy. That helps create transparency and connection with readers, which hopefully will get them listening (and reading). By creating this tone and offering a guide with no strings attached, Skillcrush is demonstrating good will and respect which subscribers can take note of, whether they become re-engaged or not. That's good for the brand. And did we mention that hero image is an animated GIF?

skillcrush reengagement campaign gif

#3. Tease click-worthy content

If content is the way back to your readers heart but you don't have a free PDF guide to offer like Skillcrush, you can also re-engage subscribers by serving up blog content they might be interested in. That's the tactic Jacq's takes in this re-engagement message (Subject: Are We Still Friends? We Miss You...):

jacqs re-engagement marketing email

This re-engagement email has a little bit of everything. It features a few top products and their benefits, but ultimately the CTA button invites subscribers to learn about common remedies for uneven skin tone. Instead of asking readers to re-engage by making a purchase right off the bat, this approach is relatively gentle. Jacq's tactic might reflect the belief that it's preferable to reel readers back in with content that benefits them (for free) vs. inviting them to complete a more involved transaction.

#4. Show 'em what they're missing

Another way to get back inactive customers is with a re-engagement email marketing campaign that demonstrates your brand's value proposition in a bold, visual way. That's the method Thrive employs in this email sent to subscribers who haven't yet signed up for their service (Subject: Oops! Did you almost forget about this?):

thrive email to win back a customer

Essentially, Thrive is saying, Still haven't signed up yet? Check out the great things you're missing! (And get 25% off!) The blue background is eye-catching, and the high-res product photos are surely carefully curated to display top-selling items. The energy is vibrant and fun, and the call-to-action is clear.

#5. Get personal(ized) to make a connection

Email personalization is such a powerful way to cut through the inbox noise. And it doesn't have to be complicated. Simply using a subscriber's name in the subject line or greeting of an email can go a long way. In re-engagement campaigns specifically, it's important to demonstrate a sense of connection to each subscriber you want to keep, avoiding generic messaging that's easy to ignore. Check out howTrello uses personalization here (Subject: Empower yourself):

trello re-engagement email example

Here, Trello uses personalization to include the reader's name in the greeting, and to direct the subscriber to her personal Trello boards with the CTA. Names are a simple, smart way to "talk" more directly to your subscribers and make them feel connected. Plus, this email does such a good job of employing design simplicity. Have you noticed how easy-to-read this email is? The font is a large, legible size, and it's left-aligned with lots of line breaks. Sentences are short and to the point. A bulleted list makes reading easier. And the gorgeously green bulletproof CTA button almost pops off the page.

#6. Don't be pushy

The purpose of a re-engagement email series is to get subscribers to interact with your brand again. But these series also help identify who on your list is truly disengaged, and that's helpful, too. List attrition is normal, and you don't need every inactive customer to come back. So don't feel the need to be desperate, pushy, or over-the-top in re-engagement campaigns. This re-engagement email example from Indiegogo shows a simple, non-pushy approach (Subject: See What You've Been Missing):

indiegogo email get back a customer

No fancy, gimmicky messaging here! The email is short, sweet, and to the point. Plus, it uses a great CTA button with creative copy to catch the eye. Indiegogo makes it easy to act on this email, but only if you really want to.

#7. Optimize your CTA button

Sometimes the CTA button says it all. And we're not talking about the Learn Mores or the Click Heres. We're talking about buttons that say what they mean. If you want customers to engage with your message, make it simple by designing a CTA button that does some heavy lifting, like in this email by Offscreen Dispatch (Subject: Are you still there?):

offscreen dispatch re-engagement email campaign

If you only read the header and the button, you'd still know what to do, right? That's a powerful thing! Take a page from Offscreen Dispatch's playbook and simplify using an optimized CTA button that's easy to spot and that says it all.Ready to re-engage your subscribers? Start with one of BEE's free email templates, which can be customized in minutes to reflect your brand and messaging. Get access to a huge stock photo library, extensive design flexibility, and the ability to export your message to Mailchimp, SendInBlue, Gmail, Campaign Monitor, Constant Contact, and many other email service providers. Happy designing!

Over 1000 email templates

Free Newsletter Creator to Improve Your Marketing Strategy

Beefree team
Beefree team
May 16, 2019

Weekly or monthly newsletters are a great way to stay connected with your audience. Whether you're sendinga company update or letter-style message, a digest or a series of stories, a well-designed newsletter can help keep subscribers engaged. And designing one doesn't have to be complicated (especially once you have a template in place). Read on for our top newsletter design tips and learn how to access to our free newsletter creator that will make designing a breeze!

5 tips for building a great newsletter

1. Think in terms of hierarchy.

Since newsletters can be long, and not all readers will scroll through, begin with your most important, interesting piece of content (and maybe reiterate it in the subject line, too). In general, we recommend design simplicity whenever possible. That means cut clutter like navigation menus and extra CTA buttons, and keep your word count low (unless you're writing a letter-style newsletter). You might even cut your intro, too. In other words: Cut to the chase.Check out how Core77 structures its newsletter with a big opening module followed by shorter-form secondary content. The subject line of the newsletter (How Will YOU Prepare for the Third Wave of Design?- Core77 Newsletter) introduces the key takeaway of the email, which is revealed in more detail in its first module. If readers take away one thing from this newsletter, it should be about preparing for the third wave of design with the Core77 conference.

newsletter format

2. Use a single-column, modular design  

Nine times out of ten, a single column design will be the best format for your newsletter. If you’re familiar with modular design, this will be intuitive for you. With a single-column, modular design, you can divide your content into bite-sized pieces (just like Core77 did, above). That way, if youdo need to say a lot or deliver a lot of content in one email, breaking it down into segments makes for easier reading and skimming. Use design to signal transitions, including:

In this single-column modular newsletter from Need Supply, each module has a consistent layout (image, text, button) with plenty of white space in between for a smooth transition between one piece of content to the next.

need supply newsletter

3. Alternate styling between content blocks.

Not every module needs to look the same. In this example from Creative Boom (Subject:Creative Boom'sWeeklyNewsletter: All the latest top stories), background colors help make some pieces of content pop.

web newsletter template with content blocks

4. Choose meaningful visuals.

The images you choose for your newsletter will convey information visually, break up the flow of text and create structure, and offer a way for readers to click through. Choose and design art that adds value to your newsletter. Choose and customize stock imageswith care, and get creative with formatting by alternating image size, adding HTML background colors (as above), or trying a mini responsive photo grid, like in this email from Blu Dot (Subject: Blu Dot's February Newsletter).

blu dot html newsletter template

5. Lots of text? Format wisely

If your newsletter has a long chunk of text, make sure it's easy to read with these design techniques:

  • Choose a narrow content width (e.g., 500 pixels)
  • Opt for plain/live text (like Arial, Times New Roman, Helvetica, Georgia, etc.)
  • Make plenty of line breaks
  • Select a legible font size (like 14 px)
  • Follow email accessibility best practices
  • Consider a list format

This weekly newsletter from Ten Percent Happier (Subject: Brené Brown on Courage and Vulnerability | Meditation Weekly) has plenty of text, but it's easy to read thanks to the large, legible font (Helvetica), narrow boxed-width format, and short paragraphs.

newsletter design from 10 percent happier

Remember: Be consistentIf you're sending a newsletter at regular intervals (like monthly or weekly), you don't need to reinvent the design wheel each time. In fact, being consistent with your newsletter design is a best practice for creating brand trust and dependability. You can switch it up and refresh your HTML newsletter template from time to time—and you should—but you don't need to each time. Keep it simple.

Design your own free newsletter with BEE

Start with a free, professional newsletter template

BEE has dozens of email templates to choose from. Each one is fully customizable with the drag-and-drop tool. Delete or add new content blocks. Upload your own logo and brand images or illustrations. Customize colors, fonts, buttons, and every design element so your newsletter is precisely on-brand.

Access thousands of modern stock photos

Need images? Access more than 500,000 modern, beautiful photos from Pexels, Unsplash, and Pixabay.

newsletter template photos search

Choose the best fonts

Use BEE Pro to work from a library of web fonts and upload your own brand fonts, too.

email newsletter fonts examples

Collaborate with your team

Collaborationis a teamwork tool that allows users to share, comment, and approve email campaigns and templates in one place. It's available for BEE Pro users and their colleagues and clients. The tool streamlines the email review and approval process, so you can work more efficiently.

how to collaborate on email newsletters in BEE

Send with MailChimp or Gmail

Use the BEE Pro Gmail or MailChimp connector to push your finished email to your preferred client.

How to send BEE emails in Gmail

Ready to design your own beautiful newsletter? Start usingBEEor a free trial of BEE Proas your go-to online newsletter creator! Choose from an expansive library offree templates, then use the drag-and-drop tool to customize and send in minutes.

Looking for more newsletter inspiration?

Check out these other posts from Email Design, and happy designing!

8 Coupon Emails: Design Tips for Discount Campaigns

A great coupon email is a must-have for any business marketing toolbox. Effective coupon emails communicate a specific, special promotion with a powerful sub...
Beefree team
Beefree team
May 2, 2019

A great coupon email is a must-have for any business marketing toolbox. Effective coupon emails communicate a specific, special promotion with a powerful subject line, beautiful design, and an irresistible call-to-action. Today we're taking a closer look at how eight different brands recently tackled coupon emails with these examples from our inbox. Let's dive in!

Chobani

Subject: Coupon inside!

best coupon emails from chobani

This coupon email from Chobani stood out to us right away because of its design simplicity. The streamlined header (no navigation menu or clutter), can't-miss-it hero image, and live text copy all work together to communicate a succinct, compelling message. We might suggest getting a little more playful with the CTA button copy, and increasing the font size. A little personality can go a long way, even when your message is brief.

Staples

Subject: Recycle your old tech next week and earn a $10 off $30 coupon.

staples discount email

This dual-toned green-and-gray email from Staples takes a different approach to promoting its coupon: myth busting! The spot illustrations and their super short accompanying blurbs do a fantastic job communicating three points with simplicity. It's easy to scan this email and get the message. The CTA gets a little lost, though, and isn't the most compelling. Instead of "Learn More," it'd be interesting to see how a variation might perform, like "Find my nearest store" or "Recycle my stuff today" or "Claim my coupon."

Nest

Subject: Time is running out. Get up to $100 off Nest products.

nest coupon email examples

The illustrated header in this coupon email from Nest Cam popped out as we browsed through dozens of messages in our inbox (and not just because it says "Save"!) The illustration is a simple design move but one that easily distinguishes itself from other email marketing coupon campaigns. There's great use of plain text here, too, and a photo grid with plenty of white space.

Baggu

Subject: For a limited time: Take $10 off your order

baggu promotional email examples

This bright and bold coupon email from Baggu is easy on the eyes. We love how the copy is large, legible, and left-aligned. Plus the earth-tone background color is just right for spring. And, bonus, check out the beautiful animated GIF:

baggu promotional email example

REI

Subject: Member Coupon Alert! Extra 20% Off One Item

rei email marketing coupon

REI's recent missive is a great example of a promotional email that's straightforward but effective. The z-pattern photo grid caught our attention, along with the use of white space and padding. Many of the emails in today's post—this one included—also incorporate pale gray to distinguish content blocks. It's a simple and effective design move, particularly with HTML background colors that are friendly for inboxes and email clients.

99designs

Subject: Get over $100 off your next design contest

99designs promotional emails

This discount email from 99designs is optimized with live text and a bulletproof CTA button, and it looks beautiful. The gray background color gives the email a boxed effect, and the cute GIF immediately grabs our attention upon open (plus, we finally see some fun, playful CTA button copy!):

SunBasket

Subject: We have a plan for you + $80 off Sun Basket.

sunbasket promotional email template

Hungry, anyone? SunBasket's activation email says it all (almost) with a picture. The live text that follows is short and sweet (no header needed), and the CTA button is bulletproof with custom text. When your CTA button color matches your logo/header, it establishes design cohesion in your message and reinforces the brand.It's the same strategy Chobani, Staples and many of the other brands in this post use as well. Keep in mind, though, that deploying an "isolation effect" with an alternate color can be another effective option. (Read about how to choose CTA button colors here.)

Pact

Subject: How To Get a $20 Coupon

pact promotional email

We love Pact's efficient use of subject line here, and that engaging tone is used throughout the email to call readers to act. (We love the CTA button text, of course!) The header text is part of the image, but this kind of format can also be achieved with BEE's text overlay feature, so you can use inbox-friendly live text on top of images (instead of creating an image-only email like this one, which might more easily end up in a spam folder). Interestingly, this email has a few competing calls to action at its close, including the linked text under the button, and the animated GIF near the footer (shown below). We'd be curious to see which generates the most clicks, and how a pared-down version might fare (a good opportunity for A/B testing!)

pact coupon email gif

Ready to start building a coupon email of your own? You don't have to start from scratch! The BEE editor has a library of free, ready-to-use templates that are easy to customize, including a basic coupon templateand green events coupon template. Check 'em out, and happy designing!

Use this template in Beefree!

Use this template in Beefree!

Email Design Trends 2019: Stunning Earth Tones for Spring

We're keeping an eye on email design trends for 2019, and this spring, we're seeing beautiful earth tones abound. Across industries, stunning neutrals are sh...
Beefree team
Beefree team
Mar 27, 2019

We're keeping an eye on email design trends for 2019, and this spring, we're seeing beautiful earth tones abound. Across industries, stunning neutrals are showing up as subtle HTML background colors, in text and buttons, and in products themselves. Here's a look at different ways to incorporate earth tones in your email campaigns this spring, with inspiration from a collection of gorgeous messages from our own inbox.

Baggu

Subject: Now offering Afterpay!

baggu best colors for email marketing

Here's an example of a neutral background treatment that makes this email from Baggu glow. The side-to-side, top-to-bottom effect is easy to achieve when you set your body background color to a neutral tone of your choice, for a full-bleed effect. And check out the animation in the hero image, too:

baggu earth tone emails GIF

Hem

Subject: Interior Update — Your New Year's Deal

hem earth tone email

Like Baggu, Hem chooses a beautiful earth tone and uses it throughout the entire email. The effect is warm and soothing, and a little less stark and sterile than a white background would be. To compliment its neutral background, Hem also chooses a brown text color and green accent for buttons and headers, careful to choose colors dark enough that legibility isn't compromised (think contrast!). The result is a cohesive, earthy email that makes for beautiful email design!

WeTransfer

Subject: Fly away on WePresent airways

wetransfer beautiful email design

More earth tone goodness? Yes, please! This stunner from WeTransfer pairs earth-tone-colored images and artwork with a beautiful HTML background in its opening module. The effect is warm and beautiful and is the stuff great email design inspiration is made of. The email also uses great live text in a large font that's easy to read. We love it.

& Other Stories

Subject: The new neutrals

& other stories beautiful email design

This neutral product collection from & Other Stories is simply soothing and inspiring. The brand always knows how to work a good photo grid. The consistency between image sizes and labels makes this email look really professional and pleasing to look at. And we love the use of plain text, which still gives the brand plenty of personality.

Need Supply

Subject: Well Suited

need supply email marketing design trends

Check out more earth tone magic in fashion with this email from Need Supply Co. Each of these three product photos was carefully selected to create a cohesive vibe, resulting in a beautifully organized, elegant, earthy email.

Olive + M

Subject: Be present in everything you do today—Love, Olive + M????

olive + m email newsletter design trends

This newsletter from Olive + M has a little bit of everything: earth-tone artwork, photography, background color, and button. Alternating between white space and neutral accents throughout the email establishes a uniform, united look that's one of the best email designs we've seen for spring.

Postable

Subject: Presidents Day Flash Sale ⌛

postable email design inspiration

Who said neutrals had to be sleek and serious? The beige background in Postable's email adds to the friendly, approachable vibe. Here's their fun GIF for good measure:

postable email design inspiration GIF

Everlane

Subject: Introducing The Day Loafer

everlane email design 2019

Check out how an earth tone background color paired with a product really helps create a mood in this email from Everlane. Everlane wants its audience to feel a sense of comfort and ease here—like sliding your foot into a chic slipper—and the brown background color boosts that sentiment, adding warmth and glowy goodness to the email.

Suistudio

Subject: Mix & Match

suistudio email design 2019

More fashion-forward earth tones! This product email from Suistudio leverages beige background colors in its product photos, as well as in its social media icons and text. It really does an excellent job of showcasing some of the latest email marketing design trends – and we love it.

Milligram

Subject: Introducing the LAMY AL-star bronze plus gift with purchase

milligram email newsletter design trends

Here's another example of how background colors can be paired with product images to create a monochromatic effect. Want your text module to match perfectly alongside your product photos? Choose the exact HTML background color, use live text, and voilá.Inspired by these earth tone emails? Build your own beautiful email design with a free trial of BEE Pro, where you can choose from a huge library of free neutral-toned stock photos, go crazy with earthy HTML background colors, and pick the perfect natural hue for your bulletproof CTA buttons. The drag-and-drop tool is super easy to use, and every email you make is mobile responsive and inbox friendly. You can also create with BEE, then export to MailChimpto send—for free! Plus, BEE has an extensive library of ready-to-use email templates you can customize and send in minutes. Happy designing!

Tutorial: How to Use BEE's Free Mailchimp Templates to Create a Stunning Email Campaign

Email geeks, have you heard how easy it is to use Beefree and Mailchimp together—for free? Thanks to Beefree exciting partnership with Mailchimp, you can now use o...
Beefree team
Beefree team
Mar 25, 2019

Email geeks, have you heard how easy it is to use BEE and Mailchimp together—for free? Thanks to BEE's exciting partnership with Mailchimp, you can now use our free HTML email templates and editor to build a gorgeous email, then upload it to Mailchimp to send to your audience. And since BEE has plenty of ready-to-use responsive email templates for you to customize, the design process is super quick and simple. Read on to see how it's done!And click here to watch our video tutorial:

Mailchimp Templates Video Tutorial

Step 1: Design your email in BEE Free

First things first: Go to beefree.io/templatesto scan through more than 200 professional HTML templatesto get started. You don't need to register or log in to use the editor, and all the templates are free. (Check the "free" filter in the navigation bar). You can filter by industry, purpose/occasion, or search by tag to find the template that's perfect for you—from newsletter templatesto event promotion templates. Or of course you can just scroll and browse.

best free mailchimp templates in bee

Whichever template you select, remember these are custom email templates, and you can completely customize thembefore sending them in Mailchimp. Add your own text and images; change the fonts and font sizes; update the CTA button color and size, and more. Not in the mood for a template? You can also start from scratch!Today we chose a Giving Monday template to get us started—

free bee email template

At minimum, we'll plan to update the body text and link the buttons and images.

Remember to preview or test your email at any point using the Actions drop-down menu in the upper left. Once we're satisfied with our message, we can click the blue "Save" in the upper right corner. After saving, we're prompted to either download our email or edit and save it in BEE Pro. Today we'll stick with BEE Free and download it. (This downloaded zip file is exactly what we'll upload to Mailchimp!)

custom mailchimp templates for bee

Psst: If you do want to try BEE Pro, you can start with a free trial to test out all the bells and whistles. BEE Pro lets you connect with Mailchimp directly, so you can "push" your email straight from the BEE editor to Mailchimp to send. It's another great easy option for email marketers and designers interested in Mailchimp email design.

Step 2: Upload your customized email to Mailchimp and send

With your beautiful email downloaded and at-the-ready, it's time to log into Mailchimp. Once you sign in, go ahead and create a new campaign.

mailchimp email design instructions

Choose email (duh).

mailchimp newsletter design instructions

And then name your email campaign.

mailchimp design how to

With your new campaign all set up, you can go ahead and customize your To, From, and Subject fields as usual. To upload your BEE email, click Design Email.

mailchimp newsletter design how to

On the following screen, navigate from Layouts to Code your own. Under Code your own, you'll see options to paste in code, import from zip, or import from URL. Choose Import from zip.

mailchimp email design instructions

In the pop-up screen, go ahead and find the zip file you downloaded from BEE (hint: your email is inside ;)

how to upload your mailchimp design

Once you click upload, voilá! You should see your BEE email appear.

best mailchimp template for mobile

After you save and close your email, you can preview, send a test email, then schedule or send just as you would any other Mailchimp email. It's that easy.Lots of folks searching for Mailchimp email templates choose to use BEE to design their campaign, then Mailchimp to send it. Why? Because BEE offers users a unique level of design flexibility. The tool allows designers to customize their layouts precisely (e.g., switch from a single-column design to a 4-column design), adjust the padding on images, and so on. Designers like the control they get with the BEE editor, and now they can design in BEE and send in Mailchimp, one of the most popular email marketing platforms around. If you give this method a try, let us know how it goes! And happy designing.

7 Ways to Spark Joy With Minimalist Email Design

With warmer weather just around the corner, it's time for some spring cleaning. And that includes email design! Minimalism has been on our radar as one of 20...
Beefree team
Beefree team
Mar 18, 2019

With warmer weather just around the corner, it's time for some spring cleaning. And that includes email design! Minimalism has been on our radar as one of 2019's email design trends, and we're finding excellent examples of simpler, bolder, ultra-focused emails in our inbox. Minimalist email design is so effective because it communicates simply and beautifully. Design and copy work together to deliver a message that's cohesive, quickly comprehended, and enticing. So check out these seven types of minimalist emails and get ready to be inspired. Maybe they'll even spark joy!

#1. Minimalist story teaser from Organic Valley

Subject: 100% Grass-Fed. In Winter?

minimalist graphic design from organic valley

The text in this minimalist email from Organic Valley is riddled with questions, from the subject to the header. The repetition drives home the central message—how do cows eat grass in winter?—while the copy remains brief. The photo perfectly supports the content, and the call-to-action button stands out (and avoids generic language like "learn more"). As a result, every part of this email focuses on one message, and as a reader, we get it! (And we clicked, too. You learn something new every day!)The takeaway: Don't be afraid to reinforce your message with repetition (and pitch-perfect photography)

#2. Minimalist user-generated content from Koio

Subject: PRODUCT FEATURE – CAPRI STONE

minimalist email newsletter from koio

This product promotion email from Koio is ultra streamlined – and it's some of the best minimalist email design we've seen! There's no product description, no features list, no gallery of photos. Instead, user-generated content leads the way. These three (brief) reviews do all the talking, in addition to the animated GIF that's the hero image:

minimalist email design GIF from koio

The takeaway: Let your customers speak for you! Don't hide user-generated content at the bottom of your email; let it be the main dish.

#3. Minimalist product launch from Glossier

Subject: Surprise!

minimalist email marketing from glossier

Glossier knows how to launch a new product with a splash, and this super minimalist—and intriguing—email is no exception. It's a good reminder you don't have to give it all away in an email. Instead, focus on creating a little excitement and mystery! Here's a look at the animated GIF:

minimalist email marketing GIF from glossier

The takeaway: Heighten intrigue with a single GIF or image and just one line of text (and give away an exciting hint with your CTA button copy). When your minimalist email marketing also builds suspense, customers will be much more likely to engage with your CTA.

#4. Minimalist collaboration from Vrai & Oro

Subject: Forward thinkers

vrai and oro email marketing graphic design

This is one of the longer emails in our collection, but there are still plenty of minimalist graphic design decisions at play. Each module maintains the same layout: side-by-side images followed by a quote and button against a muted pastel background. As you scroll, you know what to expect. The photos are all cropped the same way, the colors work together, and the quotes are short and legible in a large font. There's no clutter to be found here!The takeaway: When you're creating a minimalist email newsletter, build a simple module with only the most essential content, then replicate it throughout your email.

#5. Minimalist quiz from Ritual

Subject: Consider this...

best minimalist email design from ritual

We love a good quiz or in-email survey. It's instantly engaging. But readers won't tap if the question isn't clear or interesting, if the buttons are too small or confusing, or if there are too many options. Ritual does it just right with this one. And the question is animated, too:

best minimalist email design GIF from ritual

The takeaway: Asking a question? Great! Limit your answers to two or three options (with bulletproof buttons) and don't add secondary content or clutter. (Thissurvey email templatemay help!)

#6. Minimalist event invitation from Everlane

Subject: Brooklyn, It’s Time To Choose

minimalist graphic design from everlane

This invitation email from Everlane has a lot of content (normal for invitation emails, which must include logistical details), yet minimalist design decisions have been made. There's a large, easy-to-read header, followed by a single image that helps readers "see" the event. There's a chance to RSVP at the top with a button, then a second module with supporting information like location and timing, followed by another CTA. Between everything is ample padding. The email doesn't feel too crowded, and its focus is clear. Plus, the banner along the top acts as a TLDR version of the entire email.The takeaway: Use a large font size and plenty of line breaks in your invitation email so it's scannable.

#7. Minimalist content from Thinx

Subject: Rest easy your next period week ????

thinx minimalist email newsletter

Have we mentioned minimalist emails can be colorful? This lovely green email from THINX employs a minty HTML background color that stands out in our inbox. We love the live text used here and the stylistic choice of using a two-column layout for the body copy and CTA button. It looks different from other emails, but it's still stunningly simple. Plus, this email is about only one thing. There's no product promotion here, or even a link to second article. There's just one topic, and that simplicity drives home the message.The takeaway: Deliver blog content with a single, simple teaser message that invites readers to click for more. And don't be afraid to go all-out with a beautiful background color!PS — Want a leg-up on minimalist email design with simple, responsive HTML email templates for business that you can download for free? The BEE editor has dozens of product launch templatesand more when you sign up for a free BEE Pro trial. Get creative, choose an email template and customize it however you like!

11 Swoon-worthy Valentine's Day Email Designs We Heart ❤️

Beefree team
Beefree team
Feb 13, 2019

Valentine's Day is just around the corner, sweethearts! We're getting ready for the holiday the way we always do—by digging through our inbox. ???? And the Valentine's Day email designs we've spotted are totally swoon-worthy. Here are 11 of our favorites, along with design tips for building your own. (If you're in a time crunch, remember you can use a free trial of BEE Pro to customize a ready-to-useValentine's Day email templatein a jiffy).

Away

Subject: You had me at Away

away valentine’s day email messages

To kick us off, here's a simple, stunning Valentine design from Away, complete with this hero image animation:

away valentine's day email gif

We like that this email has a single focus and call-to-action (keeps readers focused!), and that it employs well-formatted live text. The CTA button is cleverly customized (gift away, get it?) and straight to the point. It is a ghost button though, and we'd be curious to know how one with a bold, contrasting color might perform (A/B test opp, for sure!)

Charity: Water

Subject: We love the way you love!

charity: water valentine's day email campaign gif

This is the opening GIF in Charity: Water's lovely email.

charity water valentine's day email marketing sample

This is a special kind of Valentine—one with no call-to-action. Instead, its message is simply "thank you," which can go a long way in building brand trust with your audience. And with only a few lines of text, the message looks elegant and only takes a moment to read.

Care/of

Subject: Baby got packs

care/of valentine's email

From the playful subject line to the custom CTA button, this Valentine email from Care/of is a stunner. Whip up a message like this in no time using BEE's background image feature—you can upload your product image and customize your own live text and button over top.

Bodum

Subject: Find Something Special for Your Valentine

bodum valentine's day email campaign

Doesn't this email just feel sort of... soothing? That's thanks to the ample padding and white space used throughout, plus the gorgeous photography. And it's notably light on the traditional red-and-pink Valentine's Day color scheme, showing us that even black-and-white emails can be romantic and effective.

Chubbies

Subject: *hint* *hint*

chubbies valentine's day email campaign

Okay, we have to give Chubbies a shoutout for the creativity. This Valentine's Day campaign encourages readers to give their significant other or a friend a hint about what they want for V-day. Click on the linked text and you get taken to a landing page where you can fill out a form to send your target recipient details about what might be on your wishlist. How sweet is that?

Nisolo

Subject: A Valentine's Day message

nisolo valentine's day email campaign

Here's another creative, unexpected Valentine's Day email. In this one, Nisolo's customer service department encourages "love notes" from customers and reminds them "We'll be here for you" (using the lyrics to "Every Breath You Take" as inspiration). It's fun, it's playful, it's simple, and it's another example of a way to leverage brand trust this holiday.

Spotify

Subject: 60 days of free Premium: don’t let it get away

spotify valentine's day email marketing ideas

Here's Spotify's Valentine's Day email from 2018 reminding recipients of its free trial. We love the bold colors and headline here, especially in that CTA button. (We'd say increase that font sizein the body text, though!)

Madewell

Subject: 20% off gifts for your gal pals

madewell valentine's day email marketing ideas

Check out the photo grid in Madewell's second module. We've been spotting this design move frequently. The sleek look is achieved by using images that are exactly the same size, by skipping text, and by applying a slim border or padding between each one. And by choosing products that all fall into the same color range, the grid looks even more modern and cohesive. Try it out!

Malin+Goetz

Subject: Make SCENTS of love this valentine's day.

malin goetz valentine's day ecard

Malin+Goetz always sends bold, beautiful emails, and this Valentine's Day number is no exception. The deep blue brand color pops against the white background, and because text is so minimal, it works centered. (Got a lot of text? We suggest left-adjusting).

Tattly

Subject: We Love You So Much, We're Having a Sale!

tattly valentine's day ecard

This is the opening GIF in Tattly's loving Valentine.

tattly valentine's day ecard

Just like Charity:Water and Nisolo, Tattly is wishing readers a happy Valentine's Day with a we-love-you promo. The GIF is sweet, and it stands out all the more because Tattly lets it shine (no distracting/competing images or secondary content here)!

MAC

Subject: Now Craving: Pink Lips for Valentine’s Day.

mac valentine's day lips gif

Another GIF-forward email, this time from cosmetics brand MAC.

mac valentine's day email message

And it's another example of super simple messaging. There's not even a promotion or deal here; just a nudge to buy.Are you ready to make your own beauty of a Valentine's Day email design? Treat readers with a surprise on V-day and show your appreciation for their love, whether you choose to just say thanks, send a promo, or reveal a new product. For speedy designing or simply to get a head start, check out BEE's Valentine's Day email template. We hope it helps you feel the love!

Use this template in Beefree!

Use this template in Beefree!

5 Email Design Trends We're Excited to See in 2019

Welcome to 2019, where the emails are brighter, bolder, and more beautiful! Right?! We are always impressed with the innovative email design trends we find i...
Beefree team
Beefree team
Jan 24, 2019

Welcome to 2019, where the emails are brighter, bolder, and more beautiful! Right?! We are always impressed with the innovative email design trends we find in our inbox, and we're looking forward to what 2019 will bring. We know all you email geeks (us included) are continually working hard to make sending email more efficient, effective, and beautiful. We're inspired. And we're especially excited to see these email marketing design trends unfold this year:

#1. Gorgeous gradients

Yes, the '90s are back, from neon colors to fanny packs. And that means we've been seeing more gradients in email design. Gradients add depth and a sense of movement. They're kind of mesmerizing, kind of retro, and all around a lot of fun. As 99U recently pointed out, gradients can be pretty irresistible: "The energy of these stunningly vibrant color transitions makes them stand out and helps to elevate any design." Here are some recent gradient examples from our inbox.

American Eagle

Subject: 25% OFF EVERYTHING STARTS NOW ????

AE email design inspiration 2019

This one from American Eagle almost has a watercolor vibe, doesn't it? We're into it!

Taco Bell

Subject: Look who popped back up ????????

taco bell top email design trends for 2019

From the illustrations to the puffy fonts, these Taco Bell gradients are ultra playful.

Shea Moisture

Subject: >>> It's been confirmed: You're getting an exclusive heads up about our upcoming event!

best email designs 2019 shea moisture

The super bold colors in this Shea Moisture email are divine!!

#2. More marvelous minimalism

In case you missed it, with the release of the Netflix show Tidying Up with Marie Kondo, everyone is talking about the KonMari method lately. That means people are getting rid of clutter and cleaning up. And who says we can't KonMari our emails, too?! If this design element doesn't spark joy, buh bye! Seriously though, we've long been fans of email design simplicity. We're glad to see this trend isn't expected to slow down in 2019. And even with the use of more bold, vibrant colors (and gradients!), or with a lot of content, emails can still take a minimalistic approach when it comes to design. Let's have a look at some examples—

Madewell

Subject: Goals

madewell email design best practices

Did you notice how even the subject line of this email is minimalistic? And the subject matter as well? In 2019, less is more. We love the concise text segments, white space,and black-and-white color choices in this email. It's a breeze to read and scroll through.

Ritual

Subject: Where's the calcium?

ritual email marketing in 2019

This email from Ritual is deliciously simple and beautiful. Isn't that CTA button perfect?

Grammarly

Subject: What is Concise Writing?

grammarly email design inspiration 2019

Here's another meta example: a minimalist email about concise (minimalist) writing. Like Ritual, Grammarly uses bold colors, to-the-point messaging, and a super tappable CTA button to cut through the noise.

#3. Living Coral, Pantone's color of the year

Ever since Pantone announcedLiving Coral as 2019's color of the year back in December, the internet has been going ga-ga for the bright, uplifting shade of pink-orange. (It's not so different from millennial pink, is it?) Even the name—Living Coral—is optimistic and vibrant. And the image below, from Pantone, demonstrates that sentiment perfectly.

pantone color of the year 2019 email design

We're excited to see more of this fantastic color in 2019. Here are a few early examples we've spotted—

Class Pass

Subject: You have 24 hours left

classpass email design inspiration 2019

ClassPass adds texture and layers to this coral colored email. It's another beautiful example of simplicity, too—though we'd suggest going with live text and a bulletproof button instead of an image :)

Dense Discovery

Subject: 19 / Wireless battery packs and a ‘listen-to-it-later’ app

dense discovery using living coral color for 2019

Dense Discovery always sends stunning newsletters, and this one with a bold HTML background color header(coral!) is no exception.

OPI

Subject: Wear the shade of the year... on your nails!

OPI living coral email design 2019

Nail polish brand OPI wants you to wear Living Coral on your nails, and we can't say that's a bad idea.If you want to build your own Living Coral email, BEE has a bright and vibrant template that you can customize to your needs:

Use this template in Beefree!

Use this template in Beefree!

#4. Typographic designs, especially with bold serif fonts

We adore a good font-forward email, especially when a designer has harnessed the power of email safe fonts to create something truly beautiful. (It doesn't have to be hard!) When your fonts and colors are spot-on, you can whip up a stunning email without images or artwork. One trend we've been tracking in particular is the use of large, old serif fonts. The look is simultaneously elegant, classy, and modern. Here are a few recent examples.

ban.do

Subject: An update on feel better

ban.do typographic email design for 2019

The bold header—FEEL BETTER—is a great example of a striking serif in this email from ban.do. This one is an image, but a similar look can be achieved with plain text (just choose Georgia or a similar serif, make it bold, and amp up the size).

Supergoop!

Subject: "One application of this amazing elixir…”

supergoop typographic email design

Lots of serif headers here in this easy-to-read email from Supergoop!, including bold, all-caps styling in the intro modules.

#5. Better and better accessibility

In 2017, we talked to Email on Acid's CEO John Thies about the incredible importance of email design accessibility. Since then, email accessibility has increasingly become part of the email design world lexicon. We're truly hoping to see more emails become more accessible in 2019, so all readers can enjoy what we designers make. Be sure to read up on accessibility if you're unfamiliar with the concept. Our post is a good starting point, and here are some quick tips:

  • Be mindful of your contrast ratio. Designers can test contrast ratios using tools like WebAIM.
  • Keep fonts legible. Thies suggests a minimum font size of 14px for regular fonts and 16px for light ones.
  • Underline links! 
  • Include a language attribute. Set your HTML language attribute in the head of the email, i.e., lang=”en”. It ensures screen readers pronounce words correctly so that your email is comprehensible.
  • Avoid light text. Lighter colors (especially against a light background) are harder to detect.
  • Left-align text. It’s easier to read than center-adjusted.
  • Maintain a logical reading structure. Use headers and don’t skip heading levels (e.g., H1, H2, H3).
  • Stick to semantic layouts (i.e., modular design). Your content should unfold in an expected order. Think main header, section header, body text, then footer.
  • Don’t forget ALT text. Descriptive, accurate ALT text means screen readers can describe images.
  • Include captions in videos!

Tip: Need help getting started? Check out BEE's library of free email marketing templates for quick, easy designing.What 2019 design trends are you looking forward to seeing in the year ahead? Let us know in the comments!

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