Articles by this author
Top 7 Student Retention Strategies for Email Marketing
Just when you thought you had Millennials figured out, here comes Gen Z. Being that Gen Z's current age ranges from 11-26, it's safe to say that they are now...
What Email Marketers Need to Know About The Gmail Unsubscribe Tool
Email marketers, stay informed about the Gmail unsubscribe tool. What you need to know to manage subscribers effectively!
Design A Student Onboarding Email From Start to Finish Using Beefree
There are various ways that your university can leave a lasting first impression on incoming students. A great example is orientation day/week. This event ty...
How This Nonprofit Organization uses Beefree to Spread Their Message
The Afrocentric Communiversity is a consulting firm based in Fort Worth, Texas. Since 2017 they have been working with what they like to call “Activistpreneu...
5 Tips for Streamlining Your Team’s Email Creation Process
Creating effective and engaging emails is essential for any business looking to grow and engage with their audience. However, the email creation process can ...
A Guide to Crafting an Inspirational Welcome Message for Students
Today’s incoming higher education students are part of Generation Z. Meaning that when it comes to choosing the right university for them, they are likely to...
5 Email Design Tips for Alumni Engagement to Increase University Fundraising
In 2021, U.S. colleges and universities raised an impressive $52.9 billion toward their fundraising goals. Alumni donations accounted for 23% of that total, ...
How to Drive Student Engagement Using Personalization in Email
If you look close enough, you'll find that most places serve you with a personalized experience. Like how Starbucks asks for your name when ordering, and Ama...
Award Winning Email Marketer Shares Email Marketing Predictions
Can you walk us through your journey as an email marketer and what led to you being at Parcel? As with most email marketers, my journey has been windy and in...