Beefree blog

What Email Marketers Need to Know About The Gmail Unsubscribe Tool

Emily Santos
Emily Santos
May 25, 2023
What Email Marketers Need to Know About The Gmail Unsubscribe Tool
What Email Marketers Need to Know About The Gmail Unsubscribe Tool

Email marketers aim to send meaningful email content that engages readers and, perhaps, even motivates them to take action. However, this goal can be challenging to accomplish when you consider that competition in the inbox is high and that 74% of Americans subscribe to somewhere between 1-10 email newsletters.With these challenges already top-of-mind, it's no secret that email marketers fear the new Gmail unsubscribe tool.In an effort to help users improve their inbox quality, Gmail prompts them to automatically unsubscribe from emails they no longer engage with.But how exactly does the auto-unsubscribe Gmail tool impact email marketers? Keep reading to dig a little deeper.

How is the Gmail Unsubscribe Tool Beneficial?

If a user unsubscribes from an email list, they become ineligible to receive future emails from the sender unless they re-subscribe. Following the U.S. CAN-SPAM rules, if a user unsubscribes from an email list, the sender has 10 business days to remove an unsubscribe from the list. Don’t fret; unsubscribes aren’t all that typical – the average unsubscribe rate from an email is only 0.17%.While the Gmail auto unsubscribe tool might cause a few more unsubscribes to your list, it’s important to recognize the value it also provides. Every marketer should have the goal of keeping a healthy and active mailing list. Removing people who don’t want your emails will improve overall email deliverability, open rates, and click thru.This service also provides value to email users by making the unsubscribe process easier. Here are a few ways users unsubscribe from an email list in Gmail:

  • Reporting a sender as spam will unsubscribe the user
  • Blocking a sender will unsubscribe the user
  • Recognizing unsubscribe links in the email and moving them to the top for greater visibility by the user
  • Prompting the user to unsubscribe to subscribed emails they no longer open

Features of Gmail Auto Unsubscribe that Email Marketers Should Know

Is the Gmail unsubscribe button truly a negative impact on email marketers? After all, Gmail accounts for more than half of the U.S. email market, and it’s offering up the unsubscribe option on a silver platter. The answer is: not necessarily.As email markers, one of the top goals is to keep a clean and engaged mailing list. If anything, the Gmail unsubscribe option is one way of doing this.We know it’s easy to get caught up in fluffy metrics like list size, but the truth is that if your list isn’t engaging with your emails, it’s not a quality list. So take advantage of Gmail's opportunity to keep your least clean and up-to-date.Here’s how Gmail determines when to feature the unsubscribe option:

  • An automatic prompt is served for emails in the Promotions inbox if they haven’t been opened for 30 days or more.
  • Automatic unsubscribe Gmail suggestions are served when the user’s open rate for a specific sender is low.
  • If the sender includes either the list-unsubscribe or list-unsubscribe-post snippets in their email code, it will move the unsubscribe option to the top of the email.

How to Avoid Penalties from the Gmail Unsubscribe Button

The Answer is Simple. Be Transparent.As mentioned earlier, email marketers should view the Gmail unsubscribe button as a valuable way to improve email deliverability by keeping a clean and engaged contact list.One of the reasons the U.S. CAN-SPAM regulation exists is to empower users to take more control over the contents of their inboxes. For subscribers, reporting emails as “spam” has historically been an easy way to unsubscribe. They don’t understand the repercussions that this action has on the organizations sending the emails, and truthfully, it’s not something they should be concerned with! It is the job of email marketers to make sure that you’re being transparent about the option to unsubscribe.By including the required “Unsubscribe” link in your email footer, you’re giving the recipient an easy way to let you know they’d no longer like to receive your content. Obliging their request is in your best interest to avoid costly fines from the FTC.Here are some other ways email marketers benefit from Gmail unsubscribes.

1. Keep an Updated Email List

By removing unsubscribes from your email list, you are eliminating contacts who are no longer engaging with your emails. This practice is an excellent way to clean them from your list because keeping them lowers your open rates. It’s a standard process to regularly clean an email list of low-engaged recipients to avoid future unsubscribes or spam complaints.For example, if you’re emailing a list of college-aged students and notice a substantial spike in bounce rates, it’s a good sign that those email addresses are no longer active. If you’re using an email service provider, they may be charging you to keep those names in your database, so it’s best to clean them out when you know they’re no longer active and save expenses.

2. Remove Inactive Contacts

Once every quarter to every six months, it’s a good idea to review your contact lists and remove inactive contacts – people who haven’t opened your email for a long time. Yes, it’s sad to see them go, but if they’re not opening your emails anymore, they’re just taking up space and bringing down your open rates.

3. Implement Requalification Emails

If removing inactive contacts is hard, try a requalification email first. This type of email is one more attempt to get the subscriber to re-engage with your brand. If you utilize an email automation platform, this is an easy email to set up and trigger to send when a contact becomes inactive for a certain amount of time.Using Bee’s email templates makes designing a requalification email a breeze. Check out our notification email templates here.

4. Segment Audiences

The mass unsubscribe Gmail offers can incentivize email marketers to up their game. Start by segmenting audiences more thoroughly and sending more targeted email messages. Then, by curating content for specific audiences, you should see improvement in email open rates.5. Build Targeted and Relevant EmailsThe end goal of features like auto unsubscribe in Gmail is to challenge email marketers to create better content. Experiment with dynamic content and more engaging subject lines to grow readership. Improving email design can also help with email deliverability – read these easy tips from BEE.

Key Takeaways on Gmail Unsubscribe Options

Instead of losing email subscribers or worrying about how does Gmail unsubscribe button works, email marketers should engage them with more targeted and intriguing email content. While Gmail presents the unsubscribe option in various ways to users, receiving an unsubscribe is one way to improve overall campaign performance.Campaign performance is always top-of-mind for BEE! Check out our easy-to-use email builder and selection of ready-to-use templates that make creating quality emails a breeze.

5 Reasons Why HubSpot Users Love Beefree

HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs. This is where Beefree comes in.
Beefree team
Dec 5, 2024

HubSpot is one of the world’s leading CRMs, seamlessly merging sales, marketing, and customer service into a single, powerful dashboard. With tools for email marketing, lead generation, and landing page creation, HubSpot enables you to connect with customers more effectively and drive meaningful results.

However, HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs.

This is where Beefree comes in—the ideal solution for HubSpot users looking to flex their creative chops in designing emails and landing pages. With drag-and-drop editing, advanced customization options, and an extensive template library, Beefree makes it easy to capture your brand’s identity and stand out in today’s crowded market.

https://uevi.co/7371IQEF 

1. 1,700+ free customizable email and page templates

HubSpot’s templates work for simple designs, but users often describe them as “bland” or “limiting.” 

Beefree users are spoiled for choice with over 1,700 free customizable templates that go far beyond HubSpot’s basic designs. These templates serve as the perfect starting point for building impactful campaigns.

Beefree’s intuitive design tools let you tweak the template in real time, making it easy to produce professional-quality creations that perfectly reflect your brand’s identity—no design experience required. These pre-built layouts are major time-savers, too, with 82% of users reporting faster email creation using Beefree.

https://uevi.co/7371IQEF

2. Advanced design elements for true creative freedom

Customization can be a challenge for many HubSpot users; for instance, some report that it’s “impossible” to create a table without coding the design yourself. Unfortunately, not every user has the technical skills—not to mention the time—to perfect their emails with HubSpot alone. 

Beefree elevates your designs with an extensive collection of creative elements, all easily customizable using its powerful editor.

Some of these elements, like rounded corners and unlimited columns, aren’t available in HubSpot. Others, like creating a table to present data in a clean and organized way, are far easier to build in Beefree.

These creative elements make it that much easier to showcase your brand identity, communicate your message effectively, and design beautiful, original campaigns. They help you move beyond cookie-cutter designs and deliver something truly unique.

Remember: Eye-catching emails grab your audience’s attention instantly, helping your message stand out in crowded inboxes while staying true to your brand.

https://uevi.co/9986ULYW

3. Reusable content blocks for always-on-brand campaigns

Beefree’s reusable content blocks make it simple to maintain consistency across all your campaigns.

Simply save your branded elements—headers, footers, logos, and CTA buttons—once, then re-use them in future designs with a single click of a button.

This convenient feature helps HubSpot users streamline their workflow by eliminating repetitive design tasks — potentially saving you hours per campaign. 

https://uevi.co/1491YKUH 

4. Mobile-responsive designs out the box

Beefree’s editor includes built-in mobile responsiveness, which means your emails and landing pages automatically adjust to any screen size with no extra effort. This ensures your campaigns look great on every device, from desktops to smartphones.

For even greater control, Beefree supports mobile design mode, enabling HubSpot users to fine-tune your designs for smaller screens. Simply select the device size you’re optimizing for and make adjustments using the intuitive visual editor.

This allows you to deliver a tailored, on-brand experience, no matter how your audience views your content.

https://uevi.co/4690JNKE 

5. Easy integration

Whether you're crafting unique branded elements or designing dynamic content, Beefree gives you the tools to create campaigns that align perfectly with your brand vision. Best of all, integrating HubSpot with Beefree takes just seconds. 

Beefree and HubSpot: A match made in email heaven

Integrating Beefree with HubSpot offers a powerful solution for marketers looking to elevate their email campaigns. HubSpot provides the engine for powering your marketing, while Beefree boosts the creative aspect, letting you bring your brand vision to life with ease.

For example, one of Beefree’s customers, Folderly—an all-in-one email deliverability platform—experienced significant improvements by combining HubSpot and Beefree. 

By designing emails in Beefree and sending them using HubSpot, Folderly streamlined their workflow, reducing campaign creation time from days to hours. This efficiency freed the team to focus on other key tasks, while maintaining high-quality, on-brand designs.

This integration not only sped up their processes but also boosted open rates by 15%, demonstrating the effectiveness of combining Beefree's advanced design tools with HubSpot's marketing automation.

“With Beefree, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to Beefree, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”

- Kate Lavrenchuk, Marketing Lead at Folderly

Read more about Folderly’s success story with Beefree here

How to Conduct a Robust Email Marketing Audit

An email audit is a health check of every aspect of your email marketing campaigns. It means analyzing your current efforts to identify areas for improvement. Here's how to conduct a robust email audit.
Beefree team
Nov 27, 2024

Email remains one of the most effective marketing channels around, but what do you do when your campaigns aren’t getting the desired results? If your click-through rates and conversions are languishing way below your targets, it may be time for an email marketing audit. 

Regular audits make sure every area of your email marketing is fine-tuned, whilst also keeping you compliant with data protection regulations. Keep reading for our tips on conducting a comprehensive audit that will get your email marketing in top-notch condition.

How to audit an email marketing program

There are many aspects that go into creating high-performing email marketing campaigns and an audit aims to address all of them. Here’s how to make yours as successful as possible. 

Preparing for the audit 

Before doing anything else, it’s best to decide what your goals are. Your priorities will likely be primarily performance-based but don’t forget about your data privacy responsibilities along the way. Adopting a risk management solution early on can help you monitor security and compliance, so you can efficiently find and address any vulnerabilities. 

This will give you peace of mind as you also work towards improving the results of your email campaigns. Whether it’s boosting engagement or improving conversion rates, having a clear idea of what you want to achieve will guide your efforts. 

For example, if your main goal is to improve customer retention, it’s a good idea to focus your email audit on metrics that reflect engagement over time. Another thing you want to organize before you get started is the right tools. Just as you need the right free proxy list for your IT department, you need to look at the tools that will best serve your email campaigns.

Start with your email service provider (ESP) dashboard to plan which metrics you want to look at. An email analytics platform is also an important tool to help you track your progress, ideally one that integrates with your SP, so you have everything in one place to assess progress and make informed decisions. 

Reviewing email content 

Take a good look at your email content. Does it reflect your brand voice? Is it consistent with your messaging across other platforms? If you think there is room for improvement, an AI email assistant can be a big help. 

Start with your subject lines and consider whether they are clear, inviting, and engaging. A subject line works best when it makes the recipient curious but also gives them a clue to what’s in the email. Look at the body of the emails next and assess whether there is continuity in style and tone across your communications. 

What’s more, is it in line with the goals of your campaign? You want the messaging to be engaging with relevant content. Plus, it’s advisable for every email to have a strong call to action (CTA) that will drive your email clicks, and make them enticing and actionable for the best results. 

Finally, take stock of the visual elements of your emails, are they adding value? Do they look good on all kinds of screen sizes? Getting the email design elements right will maintain a professional look and also help the engagement rates of your campaigns. 

Analyzing email metrics

Another important part of an email marketing audit is tracking the right metrics. They will give you the information you need to make changes and create a more effective email marketing strategy

  • Open rates: It’s good to get a clear idea of how many people are actually opening your emails. However, bear in mind that some privacy features, such as Apple’s Mail privacy Protection, can skew this data so it’s not always reliable on its own.
  • Click-Through Rates (CTR): If your recipients actually open your emails, how many then take action? Your CTR will show you how good your email engagement is and tell you how well your content is working.
  • Bounce rates and unsubscribe rates: A high bounce rate indicates deliverability problems, suggesting you may have a lot of invalid email addresses or potential email list management issues. Unsubscribe rates, on the other hand, will tell you whether your recipients are switching off from your content.  

A/B testing as an optimization tool

To really understand email performance metrics, A/B testing is required. It’s a valuable tool for achieving continuous improvement within lifecycle email marketing and will help you to understand what’s working (and what isn't) much quicker. 

For the best results, test one element at a time. That could be the subject line, the CTA, or even the time of day you send the email. Send two different versions to small segments of your email list and analyze the performance metrics to see which one does better. Going forward, you can keep the best elements of each test to optimize every email you send. 

Email list hygiene and segmentation 

Regular housekeeping of your subscriber list will keep it clean and make sure your emails are received by an engaged audience. A good starting point is to try re-engagement email campaigns to get inactive subscribers involved again. Still, it’s also wise to routinely identify and remove those who remain inactive after a reasonable attempt at re-engagement. 

You can also improve the effectiveness of your email marketing campaigns through segmentation, which targets specific demographics or behaviors for a more personal approach. Use data from your CRM platform and CRM call center software to create more precise audience segments and tailor the content of your emails for the biggest impact.

It’s also vital to maintain compliance with regional data protection laws such as GDPR email marketing requirements by carefully managing consent and acting on unsubscribes efficiently, thereby safeguarding your brand reputation and the security of your data. 

Email deliverability and technical settings

Technical configurations are responsible for getting your emails into recipients’ inboxes. Email authentication protocols such as SPF, DKIM, and DMARC verify them and prevent them from ending up in a spam folder. 

Keep reviewing email frequency and send times too, as sending them at the wrong time can harm engagement and present issues with deliverability. Additionally, keep up to date with email practices to avoid spam traps and protect your reputation. 

If you’re handling sensitive customer data, getting your infrastructure in line with SOC 2 audit requirements will make sure that your email system is in full compliance with security and privacy standards. You can then be confident that your customer's data will be kept safe and their trust maintained.

Building a future-ready strategy 

A successful email marketing audit will give you the knowledge to develop a strategy to scale and continuously improve in the future. You might identify opportunities to automate repetitive tasks to improve the consistency of service and save time. 

Another way to improve your campaigns is a content calendar, which will keep you on track with your goals and important events. You might also consider integrating your email with other channels, such as SMS marketing, to create continuity in omnichannel communication

Remember, if you do incorporate SMS marketing, TCPA compliance is essential. It regulates how and when you can send marketing messages to customers. This is important from a legal standpoint, but will also make sure you don’t damage the trust your customers have shown in you by sharing their contact details. 

Your first steps towards a better email strategy 

An email audit is a health check of every aspect of your email marketing campaigns. It means taking the time to analyze what you’re doing currently so you can work out where you’re most in need of improvement. The result is a detailed picture that allows you to take action and optimize your email marketing efforts for better engagement, clicks, and conversion rates.

10+ Years of Evolution in The Email Industry

Justine Jordan, Head of Strategy and Community at Beefree shares how she has seen the email industry evolve over the last 10+ years and her hopes for the future.
Justine Jordan
Nov 19, 2024

Hi! In case we haven’t met before, I’m Justine Jordan, the Head of Strategy and Community here at Beefree. Over the past 16 years, I’ve worn many hats: designer, developer, marketer, community builder, and even the occasional cat GIF curator. I’ve been fortunate to build a career based on deep expertise in all things inbox, where I’ve seen firsthand the incredible potential of using email to connect people and businesses.

Way back in 2007, I fell into the email industry almost by accident. Fresh out of college, I started my career as a designer focused on creating print and brand assets. Frustrated by what felt like a lack of impact and respect in my design role, I wanted to be seen as someone who could help drive business success. Unlike brochures, email design offered instant feedback—opens, clicks, and conversions could tell a story.

I was hooked. And as the industry grew, so did my appreciation for email's ability to forge direct connections with people, right in their inboxes.

And yet, we all know that 16 years in any field (especially email!) is a long time. Email today is vastly different from the scrappy marketing channel I stumbled upon in 2007—even though its core mission remains the same: building meaningful, personal connections that drive business results. So, let’s dive into the fascinating, often underappreciated evolution of email and explore why it remains as relevant and impactful as ever.

A decade of opportunities and challenges

Personalization and the journey to hyper-relevance

When I started, email was largely one-size-fits-all. Campaigns were often “send and pray” or involved very simple or binary yes/no personalization. 

Today, personalization has evolved beyond first names in subject lines to sophisticated, data-driven approaches. Marketing teams can now leverage insights from browsing behavior, purchase history, and even real-time data, adapting dynamically to each recipient’s preferences and past interactions. This technology is still advancing rapidly—it’s hard to believe that it was barely possible two decades ago. 

Rendering issues

In the past, we’d spend hours making sure emails looked as good in Outlook as they did in Gmail—and, going further back, in Lotus Notes! The visual building tools in most ESPs were buggy and produced bloated HTML that was ready for the web, but didn’t meet the unique constraints of email.

Fast forward to today, and while rendering challenges haven’t disappeared entirely, they’re far less consuming. Gmail's support for embedded CSS was a game changer, signaling an era where our designs could focus more on creativity and less on workarounds.

Rendering tools made this process easier, and drag-and-drop editors like Beefree produce clean, email-friendly HTML. What once required hours of coding and testing now takes minutes, freeing email marketers to focus on crafting their messages instead of debugging their code​​. 

Mobile-first and responsive design

Mobile-optimized email design used to be a “nice to have,” but today, it's essential. 

Brands must deliver a seamless experience across a wide range of devices and subscriber preferences​. This shift required us to think beyond just fitting content on smaller screens; it required a rethinking of layout, typography, and hierarchy. Today, it's about more than just looking good on mobile—it's about providing immediate, relevant, and accessible information.

Interactive and accessible emails

Today’s email campaigns go beyond static images and blocks of text. Interactivity, whether through embedded videos, polls, or even checkout functionality within the email, is changing the game. We’re offering richer experiences that invite users to engage directly within their inboxes​. 

At the same time, accessibility has become a critical consideration. Making sure that everyone can receive and understand your message, regardless of any disabilities or assistive devices they may be using isn’t just good practice, it's an industry standard.

Privacy, authentication, and the role of trust

Over the past decade, privacy regulations like GDPR and CCPA along with authentication requirements from major receivers like Gmail and Yahoo have reshaped how people view the inbox and their relationship with brands that send email. 

While the introduction of these new regulations initially posed considerable questions, confusion, and challenges, they also served as a valuable reminder that great marketing starts with trust, transparency, and consent. This shift encouraged brands to communicate with audiences in a more transparent, respectful way, reinforcing the idea that consumers own their data.

Email’s place in the C-Suite

Email marketing has always had champions, though convincing executives of its strategic value hasn’t always been easy. Over time, email advocates—often the Email Geeks among us—have successfully positioned email not as a tool for increased revenue but as a trusted channel for delivering essential information and building long-term relationships​. Today, email is often recognized as a valuable asset in C-suite conversations about customer experience, retention, and ROI.

The power of community

The email industry has grown from a niche group into a thriving community that shares, supports, and learns from one another. I’ve had the privilege of being part of a community that openly shares best practices and fosters innovation. 

Events like Unspam, Email Camp, and Litmus Live highlight just how much email professionals have pushed boundaries over the past decade​. This spirit of collaboration keeps the industry strong and forward-looking.

My #1 Lesson: Put People First

If there’s one lesson I’ve learned, it’s this: email should serve the audience, not just the business. 

Reaching people in their inbox is a privilege, not a right. Too many brands treat email like an ATM, pumping out sales and promotions without considering the impact on loyalty, retention, or the user experience. Yet the companies that treated their emails as conversations rather than megaphones? They’re the ones that thrived.

Email is unique because it arrives in a personal space (the inbox) where people are expecting personal messages and relevance. It’s an honor to land in someone’s inbox, so the content should meet that privilege with empathy and value. 

Some of my favorite brands—like Going—understand this: they craft emails that feel like they are speaking directly to me—thoughtful, helpful, and human​​. That’s the level of care that builds trust and loyalty. 

Advice for the future: Embrace empathy and experiment

Reflecting on the past decade in email marketing feels like watching an old friend evolve. I've seen firsthand how a channel that is frequently sidelined and declared “dead” has become a pivotal player helping businesses grow and connect with their audience. 

With each email renaissance comes new trends, innovations, preferences, and technology. 

Every few years, email redefines its role in our lives as marketers, business leaders, and as humans. Email's journey has been one of resilience, adapting to new trends, regulations, and consumer expectations while remaining at the heart of customer engagement. 

For anyone starting off in email, my biggest advice is always keep your audience at the heart of your campaigns. Email marketing is both art and science, and finding that balance is what makes this industry so rewarding. 

Don’t be afraid to test your ideas—measure, refine, and get creative with how you deliver value. But always remember, the inbox is personal territory. If you respect that space, you’ll have a powerful, lasting connection with your audience.

I’d also suggest building a solid understanding of the complexity behind email—learn the basics of deliverability, the role of email in multi-channel lifecycle and marketing campaigns, connecting data and APIs, multivariate testing, and stay current with the latest tools and platforms. 

With AI, privacy regulations, and rising consumer expectations, we’re bound to see even more shifts in how we approach email. Knowing how these elements work under the hood will only make you a more effective, innovative marketer. 

But one thing remains: the need to make email human-centric. This will mean staying adaptable and continuing to create value-driven content that aligns with the subscriber's needs. Far from dead, the real magic of email is the central role it plays in our lives—and it’s not going anywhere. Here’s to another decade of email evolution 🙌

5 Reasons Why HubSpot Users Love Beefree

HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs. This is where Beefree comes in.
Beefree team
Beefree team
5 Dec
2024

HubSpot is one of the world’s leading CRMs, seamlessly merging sales, marketing, and customer service into a single, powerful dashboard. With tools for email marketing, lead generation, and landing page creation, HubSpot enables you to connect with customers more effectively and drive meaningful results.

However, HubSpot’s design tools can sometimes feel restrictive for marketers looking to create distinctive branding or highly customized designs.

This is where Beefree comes in—the ideal solution for HubSpot users looking to flex their creative chops in designing emails and landing pages. With drag-and-drop editing, advanced customization options, and an extensive template library, Beefree makes it easy to capture your brand’s identity and stand out in today’s crowded market.

https://uevi.co/7371IQEF 

1. 1,700+ free customizable email and page templates

HubSpot’s templates work for simple designs, but users often describe them as “bland” or “limiting.” 

Beefree users are spoiled for choice with over 1,700 free customizable templates that go far beyond HubSpot’s basic designs. These templates serve as the perfect starting point for building impactful campaigns.

Beefree’s intuitive design tools let you tweak the template in real time, making it easy to produce professional-quality creations that perfectly reflect your brand’s identity—no design experience required. These pre-built layouts are major time-savers, too, with 82% of users reporting faster email creation using Beefree.

https://uevi.co/7371IQEF

2. Advanced design elements for true creative freedom

Customization can be a challenge for many HubSpot users; for instance, some report that it’s “impossible” to create a table without coding the design yourself. Unfortunately, not every user has the technical skills—not to mention the time—to perfect their emails with HubSpot alone. 

Beefree elevates your designs with an extensive collection of creative elements, all easily customizable using its powerful editor.

Some of these elements, like rounded corners and unlimited columns, aren’t available in HubSpot. Others, like creating a table to present data in a clean and organized way, are far easier to build in Beefree.

These creative elements make it that much easier to showcase your brand identity, communicate your message effectively, and design beautiful, original campaigns. They help you move beyond cookie-cutter designs and deliver something truly unique.

Remember: Eye-catching emails grab your audience’s attention instantly, helping your message stand out in crowded inboxes while staying true to your brand.

https://uevi.co/9986ULYW

3. Reusable content blocks for always-on-brand campaigns

Beefree’s reusable content blocks make it simple to maintain consistency across all your campaigns.

Simply save your branded elements—headers, footers, logos, and CTA buttons—once, then re-use them in future designs with a single click of a button.

This convenient feature helps HubSpot users streamline their workflow by eliminating repetitive design tasks — potentially saving you hours per campaign. 

https://uevi.co/1491YKUH 

4. Mobile-responsive designs out the box

Beefree’s editor includes built-in mobile responsiveness, which means your emails and landing pages automatically adjust to any screen size with no extra effort. This ensures your campaigns look great on every device, from desktops to smartphones.

For even greater control, Beefree supports mobile design mode, enabling HubSpot users to fine-tune your designs for smaller screens. Simply select the device size you’re optimizing for and make adjustments using the intuitive visual editor.

This allows you to deliver a tailored, on-brand experience, no matter how your audience views your content.

https://uevi.co/4690JNKE 

5. Easy integration

Whether you're crafting unique branded elements or designing dynamic content, Beefree gives you the tools to create campaigns that align perfectly with your brand vision. Best of all, integrating HubSpot with Beefree takes just seconds. 

Beefree and HubSpot: A match made in email heaven

Integrating Beefree with HubSpot offers a powerful solution for marketers looking to elevate their email campaigns. HubSpot provides the engine for powering your marketing, while Beefree boosts the creative aspect, letting you bring your brand vision to life with ease.

For example, one of Beefree’s customers, Folderly—an all-in-one email deliverability platform—experienced significant improvements by combining HubSpot and Beefree. 

By designing emails in Beefree and sending them using HubSpot, Folderly streamlined their workflow, reducing campaign creation time from days to hours. This efficiency freed the team to focus on other key tasks, while maintaining high-quality, on-brand designs.

This integration not only sped up their processes but also boosted open rates by 15%, demonstrating the effectiveness of combining Beefree's advanced design tools with HubSpot's marketing automation.

“With Beefree, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to Beefree, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”

- Kate Lavrenchuk, Marketing Lead at Folderly

Read more about Folderly’s success story with Beefree here

How to Conduct a Robust Email Marketing Audit

An email audit is a health check of every aspect of your email marketing campaigns. It means analyzing your current efforts to identify areas for improvement. Here's how to conduct a robust email audit.
Beefree team
Beefree team
27 Nov
2024

Email remains one of the most effective marketing channels around, but what do you do when your campaigns aren’t getting the desired results? If your click-through rates and conversions are languishing way below your targets, it may be time for an email marketing audit. 

Regular audits make sure every area of your email marketing is fine-tuned, whilst also keeping you compliant with data protection regulations. Keep reading for our tips on conducting a comprehensive audit that will get your email marketing in top-notch condition.

How to audit an email marketing program

There are many aspects that go into creating high-performing email marketing campaigns and an audit aims to address all of them. Here’s how to make yours as successful as possible. 

Preparing for the audit 

Before doing anything else, it’s best to decide what your goals are. Your priorities will likely be primarily performance-based but don’t forget about your data privacy responsibilities along the way. Adopting a risk management solution early on can help you monitor security and compliance, so you can efficiently find and address any vulnerabilities. 

This will give you peace of mind as you also work towards improving the results of your email campaigns. Whether it’s boosting engagement or improving conversion rates, having a clear idea of what you want to achieve will guide your efforts. 

For example, if your main goal is to improve customer retention, it’s a good idea to focus your email audit on metrics that reflect engagement over time. Another thing you want to organize before you get started is the right tools. Just as you need the right free proxy list for your IT department, you need to look at the tools that will best serve your email campaigns.

Start with your email service provider (ESP) dashboard to plan which metrics you want to look at. An email analytics platform is also an important tool to help you track your progress, ideally one that integrates with your SP, so you have everything in one place to assess progress and make informed decisions. 

Reviewing email content 

Take a good look at your email content. Does it reflect your brand voice? Is it consistent with your messaging across other platforms? If you think there is room for improvement, an AI email assistant can be a big help. 

Start with your subject lines and consider whether they are clear, inviting, and engaging. A subject line works best when it makes the recipient curious but also gives them a clue to what’s in the email. Look at the body of the emails next and assess whether there is continuity in style and tone across your communications. 

What’s more, is it in line with the goals of your campaign? You want the messaging to be engaging with relevant content. Plus, it’s advisable for every email to have a strong call to action (CTA) that will drive your email clicks, and make them enticing and actionable for the best results. 

Finally, take stock of the visual elements of your emails, are they adding value? Do they look good on all kinds of screen sizes? Getting the email design elements right will maintain a professional look and also help the engagement rates of your campaigns. 

Analyzing email metrics

Another important part of an email marketing audit is tracking the right metrics. They will give you the information you need to make changes and create a more effective email marketing strategy

  • Open rates: It’s good to get a clear idea of how many people are actually opening your emails. However, bear in mind that some privacy features, such as Apple’s Mail privacy Protection, can skew this data so it’s not always reliable on its own.
  • Click-Through Rates (CTR): If your recipients actually open your emails, how many then take action? Your CTR will show you how good your email engagement is and tell you how well your content is working.
  • Bounce rates and unsubscribe rates: A high bounce rate indicates deliverability problems, suggesting you may have a lot of invalid email addresses or potential email list management issues. Unsubscribe rates, on the other hand, will tell you whether your recipients are switching off from your content.  

A/B testing as an optimization tool

To really understand email performance metrics, A/B testing is required. It’s a valuable tool for achieving continuous improvement within lifecycle email marketing and will help you to understand what’s working (and what isn't) much quicker. 

For the best results, test one element at a time. That could be the subject line, the CTA, or even the time of day you send the email. Send two different versions to small segments of your email list and analyze the performance metrics to see which one does better. Going forward, you can keep the best elements of each test to optimize every email you send. 

Email list hygiene and segmentation 

Regular housekeeping of your subscriber list will keep it clean and make sure your emails are received by an engaged audience. A good starting point is to try re-engagement email campaigns to get inactive subscribers involved again. Still, it’s also wise to routinely identify and remove those who remain inactive after a reasonable attempt at re-engagement. 

You can also improve the effectiveness of your email marketing campaigns through segmentation, which targets specific demographics or behaviors for a more personal approach. Use data from your CRM platform and CRM call center software to create more precise audience segments and tailor the content of your emails for the biggest impact.

It’s also vital to maintain compliance with regional data protection laws such as GDPR email marketing requirements by carefully managing consent and acting on unsubscribes efficiently, thereby safeguarding your brand reputation and the security of your data. 

Email deliverability and technical settings

Technical configurations are responsible for getting your emails into recipients’ inboxes. Email authentication protocols such as SPF, DKIM, and DMARC verify them and prevent them from ending up in a spam folder. 

Keep reviewing email frequency and send times too, as sending them at the wrong time can harm engagement and present issues with deliverability. Additionally, keep up to date with email practices to avoid spam traps and protect your reputation. 

If you’re handling sensitive customer data, getting your infrastructure in line with SOC 2 audit requirements will make sure that your email system is in full compliance with security and privacy standards. You can then be confident that your customer's data will be kept safe and their trust maintained.

Building a future-ready strategy 

A successful email marketing audit will give you the knowledge to develop a strategy to scale and continuously improve in the future. You might identify opportunities to automate repetitive tasks to improve the consistency of service and save time. 

Another way to improve your campaigns is a content calendar, which will keep you on track with your goals and important events. You might also consider integrating your email with other channels, such as SMS marketing, to create continuity in omnichannel communication

Remember, if you do incorporate SMS marketing, TCPA compliance is essential. It regulates how and when you can send marketing messages to customers. This is important from a legal standpoint, but will also make sure you don’t damage the trust your customers have shown in you by sharing their contact details. 

Your first steps towards a better email strategy 

An email audit is a health check of every aspect of your email marketing campaigns. It means taking the time to analyze what you’re doing currently so you can work out where you’re most in need of improvement. The result is a detailed picture that allows you to take action and optimize your email marketing efforts for better engagement, clicks, and conversion rates.

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