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Social media and email marketing are two of the most powerful tools for reaching your target customers. It is stated that 76% of consumers have purchased a brand they saw on social media, and 59% of customers said marketing emails influenced their decision to buy.Based on these findings, we think it’s safe to say that combining the two channels will only increase your reach and drive more conversions.But let’s face it. It’s easier said than done.To integrate them effectively, you need a clear strategy. You can’t just combine email marketing and social media elements on a whim. Here are some of the six best practices for combining social media with email marketing and boosting your marketing efforts. But first, the basics:

What are the benefits of combining social media and email marketing?

Integrating social media and email marketing can create a dynamic synergy to enhance your marketing efforts. By combining these two channels, marketers can:

1. Reach a wider audience  

Different channels have different audiences. Therefore, combining social media and email marketing will help you amplify your message and solutions and widen your reach.Furthermore, integrating your social media and email marketing efforts lets you engage your potential customers across multiple touchpoints with personalized messages. I mean, they do say that it takes a potential customer seeing your brand 7 times to get them to complete the desired action ;)Social media elements like user-generated content can build trust and credibility with your audience. Not only does it allow your brand to reach other communities, but using the UGC in your emails is said to lead to a 73% boost in clickthrough rate.

2. Boost engagement

Boosting engagement is important in any business. A successful engagement of consumers contributes to 23% of a company’s increase in revenue, according to Gallup.To boost email engagement, one strategy is to include social sharing buttons in your emails - leading them to different avenues to experience your brand and engage with your content. Vise versa; youcan also promote your newsletter using social platforms. We’ll talk more about this later!

3. Ensures multi-channel touchpoints and forms of communications

Companies with an effective multi-channel communication strategy retain 89% of their customers.The integration of the two channels works well because of their differences. While email is a more direct and mass communication channel, social media enables real-time interactions and encourages open 1-1 conversations.You can create a comprehensive communication strategy that leverages the strengths of both channels for the best results. For instance, as a business, you can maximize social media’s capacity to showcase your product and curate curiosity that will help generate new subscribers. Then, you can use email’s strengths, like segmentation and personalization, to nurture those leads to become paying customers (and repeat customers).

4. Build customer loyalty 

Social media and email marketing provide valuable insights into your audience's behaviors, interests, and preferences. These insights are critical to personalization. 80% of consumers are more likely to do business with a company that offers personalized experiences.Personalization has become expected for consumers. So much so that 63% of shoppers will stop buying from companies if they use poor personalization strategies. The truth is that consumers want to feel like they are the most important, and they are, so get to know them! More than 70% of customers say they would buy from a brand they feel connected to.Tools like segmentation, automation, and personalization are driven by how your users behave and act on both social and email. Leveraging these can help you craft campaigns where your readers feel seen and are inspired to take action and look forward to engaging with your brand again.

Effective strategies for integrating social media and email marketing

These strategies have been used by big brands such as Amazon, Copyblogger, and Hubspot and have proven to help achieve a successful integration of social media and email marketing.

1. Incorporate social media icons into your email campaigns

As mentioned previously, one effortless strategy is to integrate social icons into all of your emails. This helps brand engagement, which, according to Lucidpress, is responsible for a 23% boost in a company’s revenue.Here’s an example of how Amazon uses social media icons into their emails:

https://reallygoodemails.com/emails/smiles-davis-sent-you-an-amazon-gift-card

2. Include social sharing buttons in your emails

What’s the difference between icons and sharing buttons?While icons direct your subscribers to your social profiles, sharing buttons allow subscribers to share the email content on their social media platforms.This is a great way to allow your email subscriber to promote your email newsletter to their social media audience.A great way to encourage sharing is to consider adding a call-to-action like “Share with Friends” so your recipients know what to do with the social sharing buttons. This is exactly what Copyblogger did:

You can even run a referral campaign and provide a discount to readers who use the social sharing buttons.

3. Share e-business card with links to social media in email signature

An e-business card allows you to boost your networking efforts and provides a convenient option for potential clients to connect with you on platforms like LinkedIn, Twitter, and others.E-business cards are a lot more personable than social icons since they lead to your personal social media. This strategy can be especially helpful for Sales teams whose mission is building customer rapport.Some ways to do this is by adding links or QR scans that lead them to the social platform of your choice.

4. Use social media profiles to promote email signups

Adding a link to your email signup page in your social media bios is a must. This helps lessen the barriers to entry since potential customers don’t have to go all the way to your website and look for your email subscriber form.A link management tool comes in handy if you have more than one link you'd like to add to your social profiles for easy access. These tools help to consolidate all the links to your marketing resources–newsletter, websites, and social media platforms, giving customers more options to connect and engage with your brand.The image below shows how Hubspot used a link-management tool to promote their email signup on TikTok. Below the Subscribe button are other buttons that lead to the brand’s newest blog posts.

5. Target your email subscribers with social media ads

Retargeted ads allow you to re-engage with an audience that has already expressed interest in your brand but never made a purchase. Ad retargeting allows you to showcase your latest offerings, promote your events, or run conversion-focused campaigns like discount sales, limited-time offers, exclusive deals, etc.You can use your email list to run these retargeted ads aimed at your subscribers. Just upload your email subscriber list; the social platform will match each email address with that person’s profile on the channel.If you want the best results, personalize your ad messaging to resonate with specific segments of your audience. And don't forget to include a strong call to action.

6. Promote your lead magnet on social media

A lead magnet can include an ebook, industry guide, case studies, and webinars. It is usually a way to encourage email sign-ups by offering potential customers free access to a resource. Think, Litmus’ “State of Emails Workflow Reports.”Lead magnets allow you to begin nurturing relationships with potential customers with email sequences or consistent, relevant email communication, which may result in them becoming paying customers.Social media comes into play as a way to promote your lead magnets. You can use paid ads or organic social posts to promote your ebook or webinar. Just highlight your lead magnet's unique value and benefits in your social media post or ad.Also, ensure your lead magnet is something only your potential customers–not everyone–will find valuable. Remember, your ultimate goal is to sell. Imagine a scenario where you sell email marketing software and offer an Amazon gift card as your lead magnet on social media. You’ll likely get many subscribers, but these might also include those who will never even purchase email marketing software.Don’t forget to analyze the performance of your lead magnets on social media and leverage the insights to fine-tune your campaigns.

Get started on integrating social media and email marketing

Combining social media and email marketing is a win-win for you and your customers. Together, they form a powerhouse to extend your reach, drive traffic and conversions, enhance personalization, and foster brand loyalty.Beefree is a great tool for creating social media assets like a link in bio page, landing pages with a form for new subscribers, and fully-fledged email campaigns. Its drag-and-drop functionality and thousands of free editable templates make getting started easy. The best part? It's free! - Happy designing.

For most businesses, the ability to convert leads into customers can mean the difference between profitable operations and unsteady income that causes it to fail. That’s why lead generation and conversion remain a priority.While several tactics can help you achieve this, not all strategies will initiate interest from leads.So, how can you effectively engage leads and turn them into happy customers? That is where lead nurturing can help.Lead Nurturing is the process of building relationships with your prospects with the goal of earning their business when they're ready. Lead nurturing is the third stage of the lead management process. There are five stages or elements of lead management:

• Lead generation, 
• Lead qualification and segmentation
• Lead nurturing
• Lead scoring and lead routing, and 
• Measuring success

To help your unique leads solve their challenges or achieve their goals, it's critical to understand who your leads are and why they've shown interest in your company in the first place.This understanding will help you develop a lead nurturing strategy to engage with each individual personally, based on their needs and goals, rather than sending blast emails. That way, you’ll generate more qualified leads with less effort. In fact, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

How Does Lead Nurturing Work?

Let's view an example of lead nurturing from a HubSpot Solutions Partner, Campaign Creators.

They had a new initiative to target e-commerce businesses, so they created a new buyer persona, named E-Commerce Eric. They developed a new lead nurturing campaign based on this persona, called "E-Commerce Marketing Campaign."A lead would enroll into the E-Commerce Marketing Campaign workflow in HubSpot each time they downloaded the "E-Commerce Marketing: Intro to Lead Generation" guide.Over time, these leads would receive emails that offered a helpful and relevant resource called, "How to Create an E-Commerce Lead Nurturing Campaign." This resource serves the dual purpose of teaching learners how to nurture new leads while also nurturing them for Campaign Creators.Leads also received further nurturing emails to download other helpful offers, like "Your Guide to Filling a Digital Marketing Gap." This resource helped leads determine the right solution to overcome their digital marketing gap, and helped Campaign Creators identify leads that would benefit from their marketing services.After downloading this guide, leads would receive another set of nurturing emails promoting a free marketing consultation that would provide valuable and honest feedback on the best marketing solution for them. The value for Campaign Creators? To gain a better understanding of their leads' challenges and provide tailored experiences during the consultation.If a lead decided to schedule a consultation, the sales team would take over in the process. This marked the end of the lead nurturing campaign.

This multi-tiered lead nurturing campaign is a great example of how you can engage and nurture leads through their buyer’s journey.While some lead nurturing campaigns may differ, the most important aspect is to automate your entire process. This will provide your lead nurturing efforts with timely, efficient, and targeted communication.

Benefits of Lead Nurturing

Let’s explore the benefits described in the above example in more detail. Lead nurturing helps you:

Build a better customer relationship

Building any relationship takes time and effort, and that’s what lead nurturing allows you to do with prospective customers. Maintaining contact with your leads throughout their buyer’s journey and using personalized messaging can lead to increased trust and a sense of commitment from you to these potential customers.

Increase conversion rates

By providing relevant, personalized content with your lead nurturing campaigns, you ensure your audience remains engaged and more likely to click links to your website or online store for more information. This approach is in contrast to sending generalized content that is designed to reach as many people as possible but has no connection with specific audiences.

Identify customer interests or pain points

Lead nurturing is an excellent way to collect feedback that provides insights into your audience’s interests and pain points. This information can assist you in creating accurate buyer personas and products that will better meet your customers' needs.

Boost brand loyalty

The personalized engagement campaigns you use to build a relationship with your audience can also make them loyal to your brand once they take the step to become customers. In fact, 78% of consumers will likely be repeat customers of brands that personalize the shopping experience.

Get more referrals from satisfied customers

One of the objectives of lead nurturing is to ensure customers are satisfied at the end of their buyer’s journey. Happy customers are more likely to refer friends, family, and business associates to your business because of the trust and reputation you built with them.

How to Launch a Successful Lead Nurturing Campaign

There are five fundamental elements to launching a successful lead nurturing campaign:

1. Buyer Personas

A Buyer Persona is a semi-fictional representation of your ideal customer based on real data and some educated speculation about demographics, behaviors, motivations, and goals.Creating buyer personas will help you understand your potential customers’ needs, behaviors, and concerns. Understanding these details will help you tailor your content and messaging in a way that resonates with each lead.In the previous example, the lead nurturing campaign targeted the persona, ECommerce Eric. Not only did understanding ECommerce Eric's needs and goals inspire the different content offers, it also helped drive the messaging in the emails. If you don't have buyer personas, you can get started with HubSpot's Make My Persona Tool​.

2. Content 

The content you create should be strategic. It should showcase your thought leadership in certain topics, educate your audience, address their concerns, and inspire them to take action. You do this by creating content for each stage of the buyer's journey.The Buyer's Journey is the active research process someone goes through leading up to a purchase.This process is broken down into three stages: awareness stage, consideration stage, and decision stage. Creating content for each stage allows you to educate and nurture leads closer to a purchase, no matter where they are in the buyer's journey.

Once you've developed your content, it's time to share it with your leads.

3. Emails 

Emails will serve as the main communication between you and your leads. They enable you to educate and nurture your leads by providing tailored messaging and content offers.HubSpot provides email marketing tools that make it easy to publish your nurturing emails. You can also incorporate personalization tokens to personalize each recipient's email copy and content.But, building effective emails is only part of the process. You have to send the right content to the right person and schedule when the emails should arrive at their destination.

4. Segmentation 

Lead nurturing is the happy union between content and context. Email is how you provide the content, while segmentation is how you provide context.Segmentation is the process of dividing your contacts into sub-groups (known as segments) based on some type of shared characteristics. It works together with your nurturing emails by providing tailored and relevant content for each individual.For example, you can segment your leads by their buyer personas. Your leads will often have different challenges or goals, affecting the personas you create for them. You can create different email campaigns with relevant and compelling content for each of these personas .Another strategy is to segment leads by where they are in their buyer's journey. Leads in different stages of the buyer's journey are seeking specific information.For instance, leads in the awareness stage may be interested in content about the different types of products that are available, while those in the consideration stage may be more concerned about the pros and cons of each product that they are interested in. You can help more of your leads find the right content by segmenting emails by their buyer's journey stage.Try segmenting leads based on their online activity. A great example of this is automatically sending a welcome email every time a visitor subscribes to your newsletter.Lead nurturing is the happy union between content and context. Email is how you provide the content, while segmentation is how you provide context.

5. Automation 

The final element of a successful lead nurturing campaign is automation. Automation makes it easy to send the right content, to the right person, at the right time. HubSpot offers a workflow tool that can help automate your entire lead nurturing process. This tool can help you:

• Set enrollment triggers that automatically enroll leads based on set criteria.
• Add relevant emails and content that will be sent to enrolled leads.
• Indicate when those emails will be sent to each lead.
• Remove leads once they've met the workflow goal.

Implementing automation into your lead nurturing will not only make the entire process feel seamless, but it will also help you scale your lead nurturing efforts in the future.Incorporating these five fundamental elements into your lead nurturing process will give you the foundation needed to implement campaigns that turn more of your leads into happy customers.

Nurture Your Leads to Create Happy Customers

It takes just a few steps to turn leads into happy, returning customers, and it all starts with thinking of them in the buyer’s journey.Ask yourself what their interests or issues are and what solutions your company has that impact their values, needs, and desires. Then, strategically create your content and send it to your leads in a sequence that moves them from awareness of their problem to the decision to buy your solution.Lead nurturing takes time. Segmenting leads based on their buyer persona and the stage they’re in of the buyer’s journey can help you nurture leads more effectively. Automation can help manage a lot of this process and sendails to the appropriate people at the appropriate time with the appropriate content to move them in the right direction.Are you ready to start nurturing your leads? Use HubSpot’s Marketing Hub to create and launch your campaign today, and turn those leads into customers.

In the dynamic landscape of digital marketing, an email sign-up form serves as an instrumental tool in fostering connections between businesses and audiences.

As a precursor to long-term customer relationships, an email sign-up form fuels lead generation and enables businesses to personalize communication based on user preferences.

Here we'll explore the essential elements of an effective sign-up form, from design to copy to layout, supported by real-life examples and industry best practices. As well as discuss strategies to engage subscribers post-sign-up.

How to create a high-converting email sign-up form: The key elements

Crafting an email sign-up form that guarantees conversions hinges on assimilating key elements into your design. Here are six essential elements supported by industry statistics. Note that these aren't exhaustive but are a great foundation to begin with!

Simplicity

Simplicity is the cornerstone of any high-performing email sign-up design. Fewer fields translate into less work for a user, leading to higher sign-up rates. In fact, statistics reveal that reducing form fields from four to three can boost conversion rates by up to 50%.

It's important not to confuse simplicity with a lack of detail and clarity. For example, we don't want to keep the customer from important information (such as privacy details) for the sake of simplicity. Still, we don't need to include the entire Terms & Conditions on the sign-up page (this can be appropriately linked).

CTA Button

The Call-To-Action (CTA) button is another common element of a sign-up form. Making the CTA button stand out using a contrasting color can enhance conversion rates by 14.5%.

Read: What's the best CTA button color for emails?

Privacy Statement

Users are growing increasingly conscious of data privacy. A privacy statement offering assurance of data safety can increase form fill-outs by 19%.

For extra security, you can also include a double opt-in email. This email is sent automatically to your new subscribers with a link to confirm the email address. By doing this, you can highlight your commitment to subscriber consent and ensure email addresses have been entered correctly!

Incentives

Giving incentives act as persuasive agents for users to sign up for your emails. This could be in the form of a freebie, discount code, or free trial. But really, any content that is not accessible to those who have not signed up.

Google found that 90% of customers will share their email for an incentive, so it's highly likely to reap more rewards than any incentive will cost.

Design and Placement

 The visual appeal of a sign-up form and its strategic placement on your website can significantly influence user interaction.

For example, forms placed above the fold tend to capture significantly more leads than those placed below, as customers generally lose interest fast.

 You can also create a pop-up form that appears after a certain period or when you visit a certain number of pages on the site. Just ensure these don't "pop up" too quickly, or it can put potential subscribers off!

Testing and Monitoring

A/B testing and performance tracking of your forms can reveal critical insights. Businesses with a clear testing and monitoring strategy can generate up to 45% more leads.

Design Elements in Practice: Email Sign-up Form Examples

Now, let's explore some noteworthy examples of the best sign-up form practices.

These email sign-up forms have been chosen to highlight specific design, copy, and placement strategies for you to utilize, but of course, they are not exhaustive! We recommend researching your competitors and favorite brands and using this list as a guide for what to look for when aiming for a lead into a newsletter subscription email.

Using Minimalistic Design: Highway Robery

Highway Robery showcases how minimalism can lead to a compelling sign-up form. Their approach of "less is more" results in a design that's straightforward and free of clutter, allowing the user to focus on the sign-up process without unnecessary distractions.

They also use the contrast of black on the peach to make the CTA stand out, effectively guiding users to complete the sign-up.

It's got an engaging text that includes a brand-related pun and one input field, and the form contains no images, so the engaging copy is the main attention-grabber here.

The Power of Visuals: Primal Pet Foods

This sign-up form exhibits the power of engaging visuals. By pairing creative imagery with a simple form layout, they create a connection between their brand and the user's emotions.

This emotional engagement can boost conversions significantly. In fact, compelling visuals have been shown to increase user engagement by up to 94%.

Also, note the volume of information this sign-up form example requests. Alongside the email, they ask the subscribers for their name, zip code, and pet-related info. While this may seem long, they have cleverly utilized the UI and made two-question check circles much easier and quicker than writing and more likely to get responses!

This allows them to collect valuable customer information and tailor further communications effectively.

Providing Value Upfront: Sherwood Media Snacks

This sign-up form cleverly highlights the value proposition by promising a "3-minute newsletter with fresh takes on the financial news you need to start your day". They clarify what subscribers will gain from signing up, providing an immediate incentive.

Using Social Proof: LKR Social Media

LKR Social Media includes a quoted testimonial on their sign-up form, leveraging the power of social proof.

This establishes credibility and enhances trust, which can significantly increase sign-ups. 92% of consumers trust user-generated content more than traditional advertising.

Integrating an email sign-up form: SUMO

SUMO integrates its sign-up form into its homepage layout and utilizes the above-the-fold method mentioned earlier. This seamless design can increase sign-ups as it does not disrupt the user experience and feels like a natural part of navigation.

Engaging Your audience beyond the email sign-up form 

An effective email sign-up form is a fusion of design aesthetics, user psychology, and strategic thinking. And if you've made it this far, you're one step closer to transforming your sign-up form into a powerful lead-generating and customer-engaging tool.

The next step is to maintain their interest and engagement. An excellent way to initiate this engagement is by sending a welcome email. Welcome emailshelp generate 320% more revenue per email than other promotional emails.If you're ready to get started, explore our catalog of thousands of templates to help you attract, maintain, and nurture your audience. Happy designing!

In the ever-evolving world of marketing, email automation is a stand-out feature that has changed how businesses engage and retain customers. With this tool, businesses can deliver personalized experiences at scale all while saving time and manual labor.Email automation forges stronger customer relationships by improving retention rates by ensuring customer loyalty through consistent and relevant communications. Overall, it is easy to see why it has become an essential tool in every marketer's arsenal. Today, we look at 10 email marketing automation examples in hopes of inspiring you to implement automation in your email marketing.

What Emails Should You Automate?

Deciding which emails to automate might seem overwhelming initially, but a well-informed approach can help streamline the process.Automation is particularly suited for emails that are a consistent part of your business operations and essential elements of your customer journey. A good rule of thumb is that if an email is repetitive in nature, it can be automated.Some great email automation examples are welcome sequences, onboarding emails, and transactional emails, such as purchase confirmations. It is also great for reactive or behavior-based scenarios—for example, abandoned cart emails. An automated email can be used to send them a reminder of their unfinished transaction.Overall, the decision to automate emails should be based on the necessity for consistent, timely interaction with your audience and the ability to respond effectively to specific user actions or behaviors.

Common Types of Automated Email Marketing Campaigns

To help you explore the possibilities when deciding how to automate emails and which emails to automate, we’ve compiled a list of 10 common types of automated email campaigns, each with their own specific nuances and benefits:

1. Welcome Emails
2. Customer Onboarding Emails
3. Transactional Emails
4. Abandoned Cart Emails
5. Upsell/Cross-sell Emails
6. Birthday or Anniversary Emails
7. Feedback or Review Request Emails
8. Renewal or Subscription Reminder Emails
9. Post-Purchase Follow-up Emails
10. Re-engagement Emails

Automated Email Examples and Ideas

The following email automation examples illustrate the diverse ways that automated emails can be used to engage, inform, and motivate recipients. While every campaign is unique, these automated email ideas should provide a source of inspiration to help you create your own compelling automated marketing emails.We selected email types that can be highly effective when automated and would otherwise take up significant amounts of time when not.

Welcome Emails

Welcome emails are typically triggered when a new user signs up for your service or subscribes to your newsletter. These emails provide a warm introduction, set expectations, and guide the subscriber through what they can expect from your newsletter. A well-crafted welcome email should include:

• A personalized greeting
• Acknowledgment of action taken
• A thank you message
• Information about what the subscriber can expect from future communications
• Engaging imagery and distinct branding
• Where to find you on socials
• Consider including an offer/gift/discount code

You can check out Beefree’s welcome email templates for additional inspiration.

Use this template in Beefree!

Use this template in Beefree!

Customer Onboarding Emails

Customer onboarding emails are a sequence of emails sent to new customers to help them understand and navigate your services or application.The main purpose of these emails is to help the new user familiarize themselves with your offering and guide them on how to extract maximum value from it. Automating these emails ensures timely and consistent communication, making users feel valued and reducing churn.Key components to include in customer onboarding emails:

• Step-by-step guides to navigate your service/product.
• Useful resources for getting started (videos, blogs, FAQs).
• Contact information for customer support.

Use this template in Beefree!

Use this template in Beefree!

Transactional Emails

Transactional emails are automatically sent in response to specific user actions, such as making a purchase, changing their password, or updating account information. These emails enhance customer experience by providing real-time updates and keeping transparency between you and the customer.Essential elements for transactional emails:

• Clear subject line summarizing the transaction.
• Details of the transaction/action.
• Next steps, if required (e.g., the tracking number for a shipped order).
• Contact information for further queries.

Use this template in Beefree!

Use this template in Beefree!

You can discover some of BeeFrees more detailed best practices for shipping emails here.

Abandoned Cart Emails

Abandoned cart emails are triggered when a customer adds items to their cart but fails to complete the purchase. These emails serve as gentle reminders nudging customers to complete their transactions, thereby helping recover potentially lost sales.Key elements of abandoned cart emails include:

• Reminder of the items left in the cart.
• Direct link back to the checkout process.
• Incentives like discounts or free shipping to encourage purchase.
• Incentive to buy like a notice about low stock.

Use this template in Beefree!

Use this template in Beefree!

Upsell/Cross-sell Emails

Upsell/cross-sell emails are dispatched when a customer has made a purchase or shown interest in a product. These emails recommend related or premium products, fostering a personalized shopping experience and increasing average order value.Three critical elements in upsell/cross-sell emails are:

• Personalized product recommendations.
• Clear call-to-action leading to purchase.
• Explanation of the benefit or relevance of the recommended product.

Birthday or Anniversary Emails

Birthday or anniversary emails are an excellent way to celebrate your customer’s special occasions and celebrate significant milestones in your customer’s journey with your brand. They are a great way to show your customers you value their loyalty and to create a personal connection with them.Key components in birthday or anniversary emails:

• Personalized congratulatory message that is warm and friendly.
• Special offer, discount, or gift as a token of appreciation.
• Encouragement for continued interaction with your brand.
• Convey a sense of urgency (Research has found that ‘emails conveying a sense of urgency have twice as high transaction rates compared with average marketing emails.’

Use this template in Beefree!

Use this template in Beefree!

Feedback, Survey or Review Request Emails

Feedback or survey emails are sent after a customer has interacted with your product or service, requesting them to share their experience. These emails are key to understanding your customers' satisfaction, gaining valuable insights, and collecting user-generated content, and can assist in improving your offerings.More positive reviews also increase the likelihood of other potential customers purchasing from you, so are great for brand reputability.Key components of feedback or review request emails:

• A respectful request for a review or feedback.
• Easy method for customers to provide their input.
• Inform your customers that their reviews will impact product development.
• Appreciation message for their time and effort.
• Consider offering a gift such as a discount code.

Use this template in Beefree!

Use this template in Beefree!

Renewal or Subscription Reminder Emails

Renewal or subscription reminder emails are sent to customers to remind them of their upcoming renewal dates for subscriptions or services. These emails are crucial to retaining customers and maintaining steady revenue.Essential elements in renewal or subscription reminder emails are:

• Clear mention of the renewal date.
• Steps on how to renew the subscription.
• Benefits or value proposition of the renewal.

Confirmation Emails 

Confirmation emails are dispatched after a customer has made a purchase. These emails are pivotal in maintaining communication with customers, encouraging repeat business, and fostering customer loyalty.Key elements to include in post-purchase follow-up emails:

• Clear outline of what they have bought.
• Thank you note appreciating the customer's purchase.
• Customer service routes.
• Request for product/service reviews.
• Recommendations of related products they might like.

Use this template in Beefree!

Use this template in Beefree!

Re-engagement Emails

Re-engagement emails are sent to inactive subscribers in an attempt to get them to interact with your brand again. These emails can be a powerful tool to win back the attention of your audience, potentially recovering lost revenue.Components to include in re-engagement emails:

• A check-in message expressing that they're missed.
• Special offer or significant incentive to encourage re-engagement such as a substantial discount, free trial etc.
• Highlight any positive changes or updates that have been made, new product launches etc.
• A quick way for the recipient to manage their email preferences.

Additional Tips for Creating High-Converting Automated Emails

Having well-designed automated emails is crucial in not only keeping your audience engaged but also leading them down the conversion path. Reflecting on these examples and considering how they can be adapted to fit your business needs will enhance your marketing strategy.In addition to the inspiration provided by these examples, be sure to check out our article on “Email Marketing 101: What is Email Marketing Automation?” for an in-depth look at email automation marketing best practices for creating effective automated email campaigns.And remember, a good automated email is always a mix of valuable content, engaging visuals, and clear calls to action.Now you’re armed with our email automation examples, are you ready to create your high-converting automated emails? Sign up for a free Beefree account to get started.

Email marketing automation makes it possible for businesses to send personalized emails at the right time to maximize opens and click-throughs. This marketing process involves triggering specific emails to specific groups or individuals based on the actions they take. 

These triggers can range from simple actions, such as sending a thank-you email to a customer after a purchase, to more complex ones, like launching multi-step, audience-segmented campaigns aimed at brand awareness, sales, or lead generation.

How do Automated Emails work?

Understanding how automated marketing emails work involves reviewing the strategic process marketers go through. This process starts with the conception of a marketing tactic and finishes with its implementation. 

First, identify a marketing tactic or a goal that is consistent with the company's objectives. These objectives involve anything from increasing brand awareness, customer retention, or overall increasing sales. 

Second is the strategy formulation stage. This involves developing a comprehensive strategy that considers various aspects of the target audience, including their demographics, behaviors, preferences, and needs. For example: 

• Behavioral data, such as past purchase history or browsing patterns, can help tailor content that resonates with the recipient and, specifically, what they are more likely to be interested in/purchase—inevitably, driving conversions.
• Audience attributes, such as demographics, preferences, and needs, inform the segmentation and personalization of emails, ensuring the message is curated to drive engagement. 
• The overall objective, be it brand awareness, customer retention, or sales, helps determine the appropriate tone, content, and call to action for each email, thus aligning the email strategy with broader marketing and business goals.

Understanding these enables marketers to create a targeted and well-planned email campaign that aligns with the overarching marketing strategy.

Email Automation Platforms

 Marketers leverage email automation platforms to bring their email campaigns to life.

These platforms are not just tools that facilitate the crafting and sending of emails. They are programmed to make segmenting audiences, creating personalized messages, and scheduling emails at the optimal time based on triggers or conditions easier than ever.

 Some popular ones you might have heard of are Mailchimp, HubSpot, and Salesforce. 

How to Create an Automated Marketing Email

Creating an automated marketing email doesn't have to be a complex task, especially if you're equipped with the right tools.

For instance, agnostic tools like Beefree simplify the process and integrate seamlessly with existing solutions to make your email creations (and exporting) a whole lot more streamlined. 

While email-sending platforms are great at automation, when it comes to design, they can be a little limiting. Beefree helps in that department.

 So, how can you create automated marketing emails that keep design and strategy in mind? 

Let’s get to it.

Step 1. Determine Your Email Marketing Goals & Target Audience

Before crafting your email, start by establishing the goals of your email marketing campaign. The goal could vary from increasing brand awareness, generating leads, or converting leads into customers. The aim is to set clear, measurable, and timely goals aligning with your business objectives. Think “SMART.”

Equally critical is identifying your target audience. Effective email marketing isn't just about sending emails; it's about sending the right message to the right people.  

To do this, you need to understand your customers' behaviors, preferences, and challenges. This understanding enables you to create personalized and impactful email campaigns that deliver results.

Step 2. Craft Compelling Content

Once you've identified your goals and audience, the next step is crafting compelling content. 

Your subject line, preview text, and email content need to work in harmony to captivate your audience. Each element plays a crucial role in influencing whether your email gets opened, read, and acted upon. 

Be sure to include clear and persuasive call-to-actions (CTAs) to guide your reader on the next steps. Remember, readers typically make decisions on whether to click in a matter of seconds, so these need to be short and impactful!

While content is key, don't underestimate the power of a well-designed email. A visually appealing email enhances the overall user experience, making navigating the content easier for your reader.

Beefree's templates provide the ideal starting point for creating professionally designed emails that look great and resonate with your audience.

Read: The Non-Marketer's Guide to Writing Emails Like a Copywriter 

Step 3. Design your automated email

Good design is impactful. It involves creating a visual road map for your audience. 

Each design element, from the choice of colors and fonts to the placement of images and CTAs, contributes to the readability and effectiveness of your email. For instance, strategically positioned CTAs can significantly improve click-through rates and drive your desired actions.

The design should also parallel the email content and your brand — a huge sale being offered may warrant bold, bright colors, whilst an update about a new product launch may be in keeping with your traditional brand colors to reinforce brand identity. These are just examples, but it’s something to consider when in the design phase.

Step 4. Set up Automation & Triggers

Once you're satisfied with your email's design and content, it's time to set up automation and triggers. This is what takes your marketing strategy to the next level.

This process involves defining the specific conditions or actions that will trigger your email to be sent. Depending on your marketing goals, these triggers could be based on user behavior, certain dates, or a specified schedule. 

By leveraging Email Service Providers (ESPs), these triggers can be easily defined, and the automation process can be more seamlessly set up.

Step 5. Test, Analyze, & Optimize

Testing is critical to effective automated email creation. It involves sending out test emails to validate the proper functionality of all email elements.

This means checking if the layout appears correctly across different devices and browsers, ensuring links and CTAs are functioning as intended, and verifying the deliverability of your email.

One widely used method of testing is A/B testing, or split testing. It is a data-driven strategy that compares two versions of an email to determine which one performs better.

The process involves changing one element in an email variant, such as the subject line, CTA, or images, and sending the two versions to similar audience segments. The version that generates a higher open rate, click-through rate, or conversion rate is deemed the more effective one. 

This method provides valuable insights into what resonates most with your audience and allows for continuous improvement of your email strategy. 

Once your email campaign is live, monitoring its performance is key to understanding its effectiveness. This is done through a thorough analysis of key metrics like open rates (the percentage of recipients who open your email), click-through rates (the percentage of recipients who click a link within your email), and conversion rates (the percentage of recipients who perform a desired action, like making a purchase or filling out a form). 

These metrics provide a quantitative measure of your campaign's success and reveal areas that may require improvement.

With these insights, you can optimize your email campaigns to better align with your audience's needs and preferences. This could involve making changes to the email content, design, delivery timing, or even your audience segmentation.

The Benefits of Email Marketing Automation

Email marketing automation brings numerous benefits to businesses of all sizes and types. 

At its core, it's about streamlining and maximizing the effectiveness of your email marketing efforts. Automated emails allow businesses to nurture leads, increase customer retention, and drive more sales without the need for huge amounts of manual intervention.

Three more benefits include:

1. Timely, personalized communication: Automated emails can be set up to trigger based on specific behaviors or events, such as welcoming a new subscriber, acknowledging a customer's purchase, or re-engaging a dormant customer. This enables businesses to reach customers with the right message at the right time, enhancing customer experience and boosting engagement rates.
2. Scalability: As your business grows, it becomes challenging to maintain consistent, personalized communication with a growing customer base. Email marketing automation reduces this hurdle, enabling you to scale your marketing efforts without compromising on quality or personalization.
3. Insights: Email marketing automation provides valuable insights into customer behavior and campaign performance. By analyzing key metrics such as open rates, click-through rates, and conversion rates, you can understand what resonates with your audience and continually refine your approach for better results.

How to Get Started with Email Marketing Automation

Email marketing automation involves setting clear goals, understanding your audience, crafting compelling content and a visually appealing email design, and setting up automation and triggers. Don't forget to continually test, analyze, and optimize your emails to achieve better results.

Choosing the right email delivery platform is key to effective email marketing automation. Whether you're just starting out or looking to enhance your existing process, an agnostic email builder likeBeefree, which can easily integrate with your sending platform, can help simplify and enhance your email marketing efforts. The best part? It's free. Sign up now! 

Email marketers aim to send meaningful email content that engages readers and, perhaps, even motivates them to take action. However, this goal can be challenging to accomplish when you consider that competition in the inbox is high and that 74% of Americans subscribe to somewhere between 1-10 email newsletters.With these challenges already top-of-mind, it's no secret that email marketers fear the new Gmail unsubscribe tool.In an effort to help users improve their inbox quality, Gmail prompts them to automatically unsubscribe from emails they no longer engage with.But how exactly does the auto-unsubscribe Gmail tool impact email marketers? Keep reading to dig a little deeper.

How is the Gmail Unsubscribe Tool Beneficial?

If a user unsubscribes from an email list, they become ineligible to receive future emails from the sender unless they re-subscribe. Following the U.S. CAN-SPAM rules, if a user unsubscribes from an email list, the sender has 10 business days to remove an unsubscribe from the list. Don’t fret; unsubscribes aren’t all that typical – the average unsubscribe rate from an email is only 0.17%.While the Gmail auto unsubscribe tool might cause a few more unsubscribes to your list, it’s important to recognize the value it also provides. Every marketer should have the goal of keeping a healthy and active mailing list. Removing people who don’t want your emails will improve overall email deliverability, open rates, and click thru.This service also provides value to email users by making the unsubscribe process easier. Here are a few ways users unsubscribe from an email list in Gmail:

• Reporting a sender as spam will unsubscribe the user
• Blocking a sender will unsubscribe the user
• Recognizing unsubscribe links in the email and moving them to the top for greater visibility by the user
• Prompting the user to unsubscribe to subscribed emails they no longer open

Features of Gmail Auto Unsubscribe that Email Marketers Should Know

Is the Gmail unsubscribe button truly a negative impact on email marketers? After all, Gmail accounts for more than half of the U.S. email market, and it’s offering up the unsubscribe option on a silver platter. The answer is: not necessarily.As email markers, one of the top goals is to keep a clean and engaged mailing list. If anything, the Gmail unsubscribe option is one way of doing this.We know it’s easy to get caught up in fluffy metrics like list size, but the truth is that if your list isn’t engaging with your emails, it’s not a quality list. So take advantage of Gmail's opportunity to keep your least clean and up-to-date.Here’s how Gmail determines when to feature the unsubscribe option:

• An automatic prompt is served for emails in the Promotions inbox if they haven’t been opened for 30 days or more.
• Automatic unsubscribe Gmail suggestions are served when the user’s open rate for a specific sender is low.
• If the sender includes either the list-unsubscribe or list-unsubscribe-post snippets in their email code, it will move the unsubscribe option to the top of the email.

How to Avoid Penalties from the Gmail Unsubscribe Button

The Answer is Simple. Be Transparent.As mentioned earlier, email marketers should view the Gmail unsubscribe button as a valuable way to improve email deliverability by keeping a clean and engaged contact list.One of the reasons the U.S. CAN-SPAM regulation exists is to empower users to take more control over the contents of their inboxes. For subscribers, reporting emails as “spam” has historically been an easy way to unsubscribe. They don’t understand the repercussions that this action has on the organizations sending the emails, and truthfully, it’s not something they should be concerned with! It is the job of email marketers to make sure that you’re being transparent about the option to unsubscribe.By including the required “Unsubscribe” link in your email footer, you’re giving the recipient an easy way to let you know they’d no longer like to receive your content. Obliging their request is in your best interest to avoid costly fines from the FTC.Here are some other ways email marketers benefit from Gmail unsubscribes.

1. Keep an Updated Email List

By removing unsubscribes from your email list, you are eliminating contacts who are no longer engaging with your emails. This practice is an excellent way to clean them from your list because keeping them lowers your open rates. It’s a standard process to regularly clean an email list of low-engaged recipients to avoid future unsubscribes or spam complaints.For example, if you’re emailing a list of college-aged students and notice a substantial spike in bounce rates, it’s a good sign that those email addresses are no longer active. If you’re using an email service provider, they may be charging you to keep those names in your database, so it’s best to clean them out when you know they’re no longer active and save expenses.

2. Remove Inactive Contacts

Once every quarter to every six months, it’s a good idea to review your contact lists and remove inactive contacts – people who haven’t opened your email for a long time. Yes, it’s sad to see them go, but if they’re not opening your emails anymore, they’re just taking up space and bringing down your open rates.

3. Implement Requalification Emails

If removing inactive contacts is hard, try a requalification email first. This type of email is one more attempt to get the subscriber to re-engage with your brand. If you utilize an email automation platform, this is an easy email to set up and trigger to send when a contact becomes inactive for a certain amount of time.Using Bee’s email templates makes designing a requalification email a breeze. Check out our notification email templates here.

4. Segment Audiences

The mass unsubscribe Gmail offers can incentivize email marketers to up their game. Start by segmenting audiences more thoroughly and sending more targeted email messages. Then, by curating content for specific audiences, you should see improvement in email open rates.5. Build Targeted and Relevant EmailsThe end goal of features like auto unsubscribe in Gmail is to challenge email marketers to create better content. Experiment with dynamic content and more engaging subject lines to grow readership. Improving email design can also help with email deliverability – read these easy tips from BEE.

Key Takeaways on Gmail Unsubscribe Options

Instead of losing email subscribers or worrying about how does Gmail unsubscribe button works, email marketers should engage them with more targeted and intriguing email content. While Gmail presents the unsubscribe option in various ways to users, receiving an unsubscribe is one way to improve overall campaign performance.Campaign performance is always top-of-mind for BEE! Check out our easy-to-use email builder and selection of ready-to-use templates that make creating quality emails a breeze.

For this month's spotlight, we're featuring BEE's very own Shivangani "Shiv" Bedi. In our search for an Email Marketing Consultant, Shiv came highly recommended, and immediately, we knew she was the right fit for our team.With 13 years of email marketing experience, Shiv has the important job of communicating with our 350,000 email subscribers across all our solutions and newsletters. Her extensive experience keeps us in check when creating inclusive emails and helps us communicate with our diverse audiences. And, of course, recommends the best tools in the market to get things done efficiently (BEE Pro being one of them, of course).Thank you, Shiv, for being such a great part of our team! Here's a little about her story: 

Can you walk us through your journey as a marketer? 

My passion for email marketing started far back during my college years. During class, we were assigned a task to “build our own websites,” and I fell in love with both the technical and non-technical aspects of this project. The rest is history.My career path has been like a waterfall, moving in one direction, sometimes very steady and other times full of motion.During this 13-year-long journey, I've had the opportunity of working across three different continents - India, The United Kingdom, and Canada. I've been part of many start-ups and multi-billion dollar companies, both in-house and in agency environments. Each role helping me gain more knowledge and experience in digital marketing than the last.My first title was Assistant Manager in a start-up organization. My specialty? Generating leads for Insurance products. To be truthful, it was a very challenging job, but it was during this time I got an opportunity to wear my email marketer hat. A hat that I have never taken off. After that, I worked as a Business Analyst at Tesco HSC India. It was here that I learned all the ins and outs of email marketing operations. This role was heavy on coordination with data, creatives, stakeholders, and content teams to strategize and deploy email campaigns.In pursuit of more, I began working with “Mapp Digital.” This is the largest independent digital marketing technology organization in the world, with corporate offices in the U.S. and The UK, so the stakes were high. For five years, I worked in a fast-paced agency and managed a team of 6. Our goal was to deliver error-free and on-brand campaigns. I was awarded “MappStar” & PS Person of the Year” for two consecutive years.Finally, I began my journey with MRM Mccan group, a global direct and digital marketing agency. I worked with a leading automobile brand and assisted in auditing their programs/build journeys on the Responsys ESP platform. This role allowed me to explore the technical parts of the programs, as I helped identify the right tools and technologies to improve and build the best-in-class automation.And in between all of that, I worked for some big brands in the food industry, such as Skipthedishes and Goodfood. Managing end-to-end email/mobile marketing channels with esp like Braze and Emarsys. As I said, my career path in the last 13 years has been nothing short of fulfilling ;).

What makes you unique within the space? How do you infuse your different identities into your work?

Over the past 13 years, I've worked with so many different ESP platforms that I like to say I am an "ESP agnostic resource."I have also witnessed digital transformation. When I graduated, everything was done manually, now, there are hundreds of tools to help us automate campaigns within a few minutes. I've had to constantly incorporate evolving technologies into the strategies I pitch.Due to this, I like to think I am a well-versed email marketer that can manage the 360 spectrum of email/mobile channels, as well as the technical and non-technical aspects of the job.I have a multitude of identities and experiences that make me unique. This includes my race, ethnicity, culture, religion, sexual orientation, and socioeconomic background.Infusing my identity into my work has allowed me to build strong authentic connections with colleagues and clients. As well as bring unique and valuable perspectives to the table.

As someone representative of many different cultures and identities, what are your best email marketing tips for creating inclusive emails?

Creating inclusive marketing campaigns requires a thoughtful and intentional approach. An approach that prioritizes respect for diverse cultures and identities. By keeping these tips in mind, you can create marketing materials that resonate with a wide range of people and promote a more inclusive society.

1. Know your audience

Before creating a marketing campaign, research and understand the demographics of your target audience, including their cultural backgrounds, values, and beliefs. This will help you create messaging that resonates with them and avoids stereotypes or offensive language.

2. Use inclusive language

Avoid language that could be considered offensive or exclusionary to any particular group. Use gender-neutral language where possible, and avoid using slang or regional dialects that may be unfamiliar to some audiences.Read more: 3 Tips for More Diverse and Inclusive Emails 

3. Incorporate diverse imagery

Include images and visuals that represent a diverse range of cultures, races, ages, and abilities. This can help make your marketing materials more relatable and inclusive.

4. Seek feedback

Consider seeking feedback from members of diverse communities to ensure your're writing inclusive emails that are culturally sensitive and appropriate. This can help you avoid unintentionally offending or excluding certain groups.

5. Emphasize shared values

Focus on the values that your product or service can offer to a diverse range of people rather than solely emphasizing one particular cultural or identity group. This can help you appeal to a wider audience while still acknowledging and celebrating diversity.

6. Be authentic

Ensure that your marketing materials accurately represent your brand's values and mission, and avoid cultural appropriation or tokenism. Be honest and transparent in your messaging, and demonstrate a commitment to diversity and inclusion through your actions as well as your words.

In what ways do you think the email marketing space can better support and elevate diverse voices?

1. Prioritize diversity and inclusion in hiring:

The marketing industry should actively seek out and hire individuals from diverse backgrounds, including people of color, LGBTQ+ individuals, and individuals with disabilities. This will help ensure that diverse perspectives are represented throughout the marketing process. These individuals should be part of the process of developing something as big as your mission statement to something small like sending out inclusive emails.

2. Provide training and education

The marketing industry should invest in training and education programs that help individuals understand and address issues related to diversity and inclusion. This includes providing education on topics like cultural competency, implicit bias, and intersectionality.

3. Foster an inclusive culture

I can’t emphasize how important this point is. Companies should create a culture that values and celebrates diversity and inclusion. This includes promoting open communication, providing opportunities for feedback, and encouraging employees to bring their whole selves to work.

4. Amplify diverse voices in marketing campaigns:

Finally, the marketing industry can help craft inclusive emails by elevating diverse voices. My recommendation is to actively seek out individuals with different backgrounds and experiences and make it a priority to amplify the voices that are so often ignored. This can include working with diverse influencers, featuring diverse individuals in advertisements, and creating content that celebrates diverse cultures and identities.Overall, the marketing industry has a responsibility to prioritize diversity and inclusion and ensure that diverse voices are represented and elevated in all aspects of the marketing process. By taking these actions, we can create a more equitable and inclusive society.

Where do you see email marketing in 5 years?

Email marketing has been around for several decades and has proven to be an effective marketing tool for businesses of all sizes. However, the way that people use and interact with email has changed significantly in recent years. Here are some potential developments that we may see in the next five years:

1. Greater personalization (1-to-1 marketing)

Personalization has become increasingly important in email marketing, and this trend is likely to continue in the years to come. Businesses may use advanced data analytics and machine learning algorithms to tailor their email campaigns to individual customers' interests and behaviors.

2. More automation

Email marketing automation has become more widespread in recent years, and this trend is likely to continue. Automation can help businesses save time and resources by automatically sending personalized emails based on triggers such as customer behavior or purchase history.

3. More interactive emails

Interactive emails that include embedded videos, animations, and other multimedia elements are becoming more common. As email clients and devices become more advanced, we may see even more interactive email experiences that help businesses engage with their audiences in new and exciting ways.

4. Better email accessibility

Email accessibility has become increasingly important, with more businesses working to make their emails accessible to people with disabilities. In the next 5 years, we may see more email clients and marketing platforms provide built-in accessibility features to help businesses reach a wider audience.

5. Continued integration with other marketing channels

Email marketing is just one piece of the larger marketing puzzle, and businesses are likely to continue integrating their email campaigns with other marketing channels, such as social media and content marketing. This can help create a more cohesive and effective marketing strategy.To conclude, email marketing is likely to continue evolving in the years to come, with new technologies and trends shaping the way that businesses engage with their audiences through email. By staying up-to-date with these developments, businesses can continue to leverage email as a powerful marketing tool in the years to come.

Creating effective and engaging emails is essential for any business looking to grow and engage with their audience. However, the email creation process can be time-consuming and overwhelming, especially for teams with limited resources.In fact, according to Litmus, it can take teams over 2 weeks to complete a single email. We asked 5 industry professionals across different industries to explore the challenges that teams face when streamlining their email creation process and share tips on how to overcome them. From using email automation and collaborative tools to setting aside time for revisions and defining guidelines and roles, these tips can help you streamline your team's email creation process and achieve your marketing goals.

1. Use Email Automation 

This is the most obvious, yet forgotten, form of streamlining your email creation process. Email automation is the act of creating triggers that starts an email sequence, typically unique to the specific action your audience takes.A common email automation you might be familiar with is the series of emails you receive after making a purchase or leaving something in your cart. These can be categorized as welcome or abandoned cart emails. These series are created in order to inspire you to take action and make a purchase (or come back for another purchase).Paul Somerville, Editor-in-Chief, of Electric Scooter Guide, shares that he even uses email automation to “monitoring of performance indicators like open rates and click-through rates to enhance upcoming email campaigns.”In simpler words, the entire goal of email marketing is to deliver the right message, to the right audience, at the right time – email automation makes that happen, all while freeing up your team to work on other important tasks.Janice Wald, Blogger, at Mostly Blogging, shares with us how his team uses automation.“Our team uses automation for email streamlining. We do all the heavy lifting before starting email campaigns.First, we choose the template and sign-up form. We place the sign-up form in visible spots on our website homepage and in our web content.Next, we select the time we want newly published content to go out, and we operate on autopilot. Our email vendor sends our emails to our list members on the selected day and time after publication.Most email services have this automation feature.This streamlines our email creation process and has for years.”

2. Take Advantage of Collaborative Email Tools

You’ve heard us say this a million times, but finding collaborative tools really is where it's at ;)The most effective email collaboration tools should be user-friendly so that everyone on your team can effortlessly integrate them into their everyday.The collaboration tool should also allow you to establish clear brand guidelines so that every outgoing message is on brand; as well as, allow you to minimize the number of tools you’re using on an everyday basis.Jamie Irwin, Director, at Straight Up Search, shares that “collaborative tools allow multiple team members to work together on specific projects or tasks in real-time. This could include assigning roles, sharing documents and files, and providing feedback.Utilizing such tools can help streamline the communication process and ensure that all team members are up-to-date on the progress of the project.These tools also provide an effective way to track changes in emails and who is working on what so that everyone stays organized and informed without wasting time searching for information or trying to keep track of who said what and when.Collaborative tools reduce manual labor in email creation by automating certain processes, such as adding signatures or inserting predefined templates into emails.”Read more: 7 Tips For Collaborating on Email Campaigns With A Remote Team.

3. Set Aside Time for Revisions

An underrated tip is creating time with your team to review email content together.Dakota McDaniels, Chief Product Officer, Pluto shares that “whether you're writing from scratch, using email templates, or designing from modules, you will more than likely have to make some revisions, even if only minor ones.Be sure to schedule time dedicated to this so they don't put your team behind schedule.Depending on the nature of the necessary revisions, this could require a substantial amount of time and effort. You'll want to ensure that you set aside an adequate amount of time to perfect your messaging.”We recommend making sure that your collaboration tool is one that makes the revision process as streamlined as possible. For instance, BEE Pro Enterprisehelps get the job done faster by allowing you and your team to leave design-specific comments and design simultaneously.

4. Clearly Define Guidelines and Email Templates

Paul Somerville, Editor-in-Chief, of Electric Scooter Guide, states that “setting up strict guidelines and templates for email content and style is one way to streamline the email creation process within a team.This process helps reduce the need to start from scratch with each email. As well as, helps ensure consistency in messaging and branding while also saving time.Standard components, including the welcome, introduction, body, call to action, and signature, should be included in the standards and templates. Avoiding superfluous jargon or lengthy sentences, the language should be simple and direct.”We couldn’t have said it better than this.Read: Why Every Team Needs An Email Design System. 

5. Assign Clear and Specific Roles and Responsibilities

This is a great tip shared by Joe Flanagan, Founder of 90s Fashion World. He states to “clearly define roles and responsibilities for each team member involved in the email creation process. This is important so that everyone knows what they handle, their expected outcomes, and when their work is due.”He continues, “there should also be clear communication channels that facilitate effective collaboration and communication across the entire team. This helps ensure that everyone is aligned on the goals of the email campaign and that the final product meets the needs of the business.”Take it one step further and follow the advice of James Nathan, Founder of Market Jar, “assign one point person who should be informed of all communication pertinent to that specific project or job is helpful, especially when several people are working on it.”

Streamline Your Email Creation Process With BEE Pro

82% of BEE Pro users see improved speed when creating emails. As a fully remote team, collaboration and streamlining your team's process is what we're good at. After all, it's why we exist.

We know there are more important tasks at hand. That's why it is our goal to make everything from copy to design, to reviewing and exporting effortless. Our new and improved "Review for Approval" workflow allows BEE Pro Enterprise teams to streamline your email creation and collaboration all inside our tool. The flow automatically begins when you send a request for approval and guides your team toward an on-brand and approved design.

Say goodbye to stress because your team's email creation process just got a whole lot faster. Give BEE Pro a try for free. 

Can you walk us through your journey as an email marketer and what led to you being at Parcel?

As with most email marketers, my journey has been windy and indirect!I started my email career at a small 3-person startup. This was a side job, primarily from 5-7 pm on weeknights after I got home from my 9-5.My primary function as Operations Manager (a randomly assigned title that was inclusive of things far beyond my pay grade) was to build relationships. Specifically, to try to convert them to actions, using email as the medium.The platform is Taski. We worked to pair part-time hospitality workers up with restaurants, banquets, and catering companies that needed one-off individual contractor staff. These “taskers” could pick up shifts at leisure.When I joined, I was sending emails out individually and stumbled across a marketing automation tool that could be used to send event-triggered emails. Truly flabbergasted. So much time-saving! That's when I began creating automated touchpoints, built out newsletter programs, and used email to promote both onboarding and shift activation.I worked in that role for four years and then made my way over to the UK to join Braze as an Onboarding Manager. Working with clients across different industries, I was their dedicated point of contact for onboarding onto their new marketing automation tool.I worked with a handful of clients to complete successful IP warmings, set up push notifications, and enable powerful real-time in-app messages, all while missing implementing strategy myself. It was an absolute blast working for Braze and one that felt like 4-years of learning packed into less than a year. However, I ended up moving back to Vancouver after a bout of homesickness.Since then, I have bopped around in various in-house roles as an Email or Lifecycle Marketer.What finally led me to work at Parcel was my online presence as an email marketer and consulting business that I built during the pandemic.Although I worked on consulting projects before, the lockdown offered the time necessary to build a website, write about my email marketing experience, document tests, and save emails I’d previously created to build a portfolio.With that, consulting projects began to come through via inquiries, and I worked on a lot of great email-related things from 2020 to now.Between you and me, this was a great way to avoid spending money pointlessly, because the more time I spent on my couch, the more I would spend.In January of 2022, I messaged Avi on Twitter to praise his work on Parcel and the platform he’d built. Although I classify myself as non-technical, I felt comfortable exploring code in Parcel thanks to some of the features. For instance, clear guidelines on what each line contributes to, how tags work together, and how HTML and CSS are be customized to design emails further.During those first few conversations with Avi, we got into discussing the possibility of working together. Fast forward over a year later, and I’m now in a full-time role with Parcel, thanks to Customer.io acquiring it in late August of 2022!

As "Award Winning Email Marketer, Naomi West", what makes you unique within the space?

Over the past seven years, I’ve had the opportunity to work behind the scenes at 2 ESPs, gain experience through my in-house marketing roles, and do consulting work.This has allowed me to gather experience in over 25 ESPs.I come with a unique skill set that isn’t a silo’d perspective of how things should be done, which makes me open to testing, new ways of working, and different strategies.

You've worked in two different countries, and have consulted for more - what are the biggest cultural differences to keep in mind when creating an email marketing campaign?

As a Canadian who has worked in the UK and remotely for US-based companies, I constantly lean on Grammarly to tell me what version of English to use when copywriting! I’m used to writing out “colour” and “favour” without u’s in my personal life and swapping z’s for s’s depending on the recipient country. It’s incredibly confusing, but I actively need to remember it when writing.Another difference, but one that all brands should consider, is the jurisdiction that governs the world of email. GDPR, CAN-SPAM, CASL. They’re different between the three areas I’ve lived and worked in. I’ve been able to become an expert in all three (although, I am not a lawyer). And always keep them in mind as best practices (and legalities) when sending emails to different audiences.

What has changed since you first began working in the email marketing space?

More tools for the non-technical marketer. The emergence of no-code tools has allowed me to:

• Access and leverage data easier
• Set up webhooks
• Configure reports that influence my future strategy

I’m not just sending emails blindly and without personalization anymore! I can also create assets for emails easier with things like Canva and Figjam.Although a lot of marketers joke that email has rarely changed. I think there’s been some great development in the email realm that make it a great space to work in!

In what ways do you think the tech space can better support and elevate diverse voices?

When sourcing speakers for Parcel Unpacked late last year, I tried to intentionally gather a group of individuals that weren't those who appear in the same thought leadership articles year after year. Not saying that those individuals don’t have value, but I’m ready for some fresh perspectives!One of my main takeaways was to look beyond the loudest voices in the room.When connecting with individuals in the email space, I ask them questions about their own network. For instance, who do they look to for guidance, 1:1 mentorship, and who do they admire?Maybe someone they look up to from a previous job.I'm not looking for someone that is hyper-active on Twitter or runs a Youtube channel with 100k subscribers. Rather, someone who hasn’t had an interest in developing their voice as a persona.In doing so, I’ve met some fantastic voices I wouldn’t have found just by browsing my Twitter feed.

As someone who has been on all sides of the email creation space, what problems has Beefree solved? What do you view as its best use cases? Do you pair it with any other tools?

At the beginning of my career, I was wearing many hats. Trying to learn HTML and CSS while doing all the other functions in my job was overwhelming. BEE Pro allowed me to build emails that I was proud of.BEE Pro is a great tool for marketers juggling many roles and responsibilities at once. The ease of use allows creators to feel confident building emails without needing a background in HTML and CSS. This can be a scary hurdle to overcome when you’re wearing many other hats in your day-to-day! With any ESP, it can be easy to work with to launch communication quickly.

Where do you see email marketing in the next 5 years?

I hope to be able to complete a purchase from an “abandoned cart” email directly.In the next five years, I hope email can eliminate the number of hoops I need to jump through to achieve the desired action.It will benefit both the brand and the subscriber!

Can you share examples of the work that you’ve created inside of BEE Pro?

These emails were all created with BEE in my last role!

What are your best email creation/email campaign planning tips?

• Read copy out loud
• Check responsiveness on mobile
• Double-check all links
• Choose a larger font size instead of a smaller one
• Don’t be afraid to test!

I don’t believe benchmarks are one size fits all. Always test and try all ideas before determining what works and doesn’t work for your brand. Avoid always making inferences about “success” from case studies you read online.

Naomi West x BEE

We are honored to have the great, award-winning Email Marketer Naomi West] (https://www.linkedin.com/in/naomiwest1000/)as our first spotlight feature. She is also the Founder of [Email Characters, a chrome extension to count your subject lines and preheaders.Naomi has been using BEE Pro in her email marketing efforts for a few years. Her advocacy for the tool has helped us in our mission to democratize content designFor more on Naomi West x BEE, watch this webinar on "Creating Content As a Team: Advice From Expert Email Marketers."And, of course, follow Naomi on Instagram and Linkedin for more email marketing tips.

High remote team productivity is essential for the success of a company. While remote teams could be geographically apart, they must work together to achieve their common goal - the organization's growth and bottom line.As a remote-first organization, we here at Beefree have embodied remote collaboration and have built systems to ensure productivity and support the well-being of our teams.We've learned that a company whose remote team is highly productive can invest more resources, tools, and support into other vital areas. Here are some best practices for skyrocketing your remote team's productivity.

1. Offer leadership to your remote team

Managing a remote team requires strong leadership skills, as engaging and motivating people without real-life contact is often more challenging. If you see a lack of productivity and morale within the team, work to create a strong connection with your remote employees and focus on developing a positive attitude toward them. When a team lacks leadership, it might sometimes cause a

• lack of creativity
• procrastination
• distractions

It is always a great practice to remind them about the company's vision, values, culture, and what they're working towards. Visualizing the goal and how their individual roles play into the organization's success empowers them to put their best foot forward.At the same time, it is also best practice to acknowledge when they do their best work and celebrate their achievements. An example could be treating them to lunch when they finish completing a big project or task and congratulating them on their anniversaries. Most importantly, they value the time they give to the organization and respect their off time. A work-life balance helps employees rest and promotes productivity and creativity while preventing burnout. And of course, ensure that you are someone that your team can rely on when they need additional support.

2. Implement team management and productivity tools

Team management, productivity tools, and easy-to-use design software help your team stay organized and on track. For instance, providing marketers and design teams with email design systems can help save your team time by using templates and design layouts to create emails and landing pages.Using remote working tools helps vastly boost remote team productivity. A great tool allows teams to:

• Save all their data in one place for easy access. A great example of this is Google Docs.
• Engage in quality communication (chatting inside the document about ideas or using a shared virtual whiteboard for brainstorming) and set achievable goals with it. 
• Reduce distractions for optimal performance. 

It's important to remember that these productivity levels are impacted by the quality and speed of the tools in place.For instance, design applications require more RAM and scratch disk storage. Production speed can be hindered if their computers have limited RAM, hard disk space, or poor hardware. You must ensure your remote design team has the latest online tools and OS.

3. Practice clear communication

Effective productivity can only be achieved with clear communication protocols. Effective communication helps build a highly satisfied team by boosting morale and increasing employee engagement.Proper communication starts during onboarding and trickles down to training and beyond. A great way to ensure you're constantly communicating with your team is by sending a weekly or monthly newsletter to provide continuous information updates.Along with updates, ensure managers share helpful information with their teams on how to do their work more efficiently. For instance, providing designs with resources, tips, or tools to ease their day-to-day. Do not leave your remote team to seek information for themselves. Instead, try to make it available to them even before they ask.

4. Develop standardized processes

After establishing clear communication protocols, developing a standardized way of working is essential. While everyone has a unique way of working, a predefined work standard is necessary for effective remote team collaboration. This helps provide clear direction specifically on what is expected of each individual.Standardization helps create better clarity and predictability and should be simple to understand and follow. Complicated processes only make it harder for the team to achieve higher productivity.A great place to start is by analyzing the existing processes and noting any gaps. Let this step be guided by your remote team's input and experiences.Then, make it a habit to follow the current best practices and document every process and change. A great way to do this is by running an internal blog that everyone has access to and can provide feedback on.Remember that this may require training your teams on new and updated processes.

5. Invest in business automation

A great way to uphold standardized processes is to invest in business automation. This is also known as the digitization of business processes. At times, tasks assigned to remote teams can become repetitive and take a lot of time that can be spent on more important tasks.Automation helps save time and effort used to perform such tasks. The simple way of automating a business is to use advanced automation tools such as AI and machine learning technologies.Don't forget to set your automation targets and track them strategically to measure their successes.If training is an issue, incorporating an internal knowledge base can be a good solution to keep business processes, procedures, tasks, and training in one place. Various online training tools can help to avoid wasting time on onboarding meetings because all repetitive instructions will be documented in an explainer video or text format.

6. Provide proper training of tools and softwares

While remote teams require many tools to stay productive and manage their day-to-day, training them is not always easy. The implementation of new tools, software, and business automation requires intensive training that, at times, gets forgotten.If you're finding yourself struggling to find time to provide training, consider keeping an internal knowledge base. Various online training tools can help to avoid wasting time on onboarding meetings and constant updates whenever a new tool is added. Online training tools help keep everything in one place and are easily documented using an explainer video or text format.

7. Empower your remote team to take ownership of their duties

Encouraging your team to have ownership over projects and a voice in the decision-making process makes them feel more excited and motivated about the tasks assigned. Giving them ownership means allowing them and trusting them to make decisions independently. This trust helps employees feel like valued members of the team.As always, before giving them ownership, remember to be clear on the expectations and what they will be accountable for. This helps create a sense of responsibility, and they will handle all work keenly.

8. Use productivity metrics to track performance

Productivity metrics provide insights on better supporting and managing your remote team's performance using data points to help you visualize if your team is underperforming or achieving your company goals.To measure their performance, compare the resources you have provided them against the number of projects or tasks completed. There are three metrics you could follow depending on your organization.

1. Capital productivity: measures how well the team uses physical capital.
2. Material productivity: measures how the team is using resources other than capital.
3. Labor productivity: measures the input of every remote team member. 

9. Promote team collaboration

Team collaboration helps build better communication and effective teamwork. Collaboration promotes innovative thinking and allows each team member to participate equally in project goals.Much like sharing the company's vision, collaboration helps build a sense of purpose among teams where ideas can be shared to achieve a common goal, increasing productivity and output.To promote team collaboration:

• Create a strong, supportive remote work environment.
• Keep on encouraging members to brainstorm on projects.
• Guide in areas where responsibilities overlap to avoid conflicts.
• Let the remote members know each other and encourage them to communicate constantly and seamlessly. 

By working together, teams feel free to express their thoughts, receive positive criticism, and criticize other members positively. Watch this webinar by Beefree to learn how we easily collaborate across departments.

10. Provide feedback

Providing clear, practical, and useful feedback is critical for a remote team's productivity. It is the tool that helps evaluate work done and its progress. Feedback is not to discourage or negatively criticize teams but to provide tactical ways to improve.Feedback provision is a good trait in leadership that encourages growth. Whenever you do it, be sure to inspire team members with ideas to improve their work in the future.

Skyrocket your remote team's productivity with Beefree

The productivity of a remote team is essential for a company's survival, and to achieve maximum productivity, employers need to focus on key strategies. Offering leadership, using remote team management and productivity tools, providing knowledge to solve technical problems, developing standardized processes, and allowing remote teams to own projects can all contribute to productivity.One tool that can help remote teams achieve their goals is Beefree, an email design builder that allows teams to create beautiful, high-performing emails that convert – quickly and easily.Beefree's collaborative nature allows design teams (remote or otherwise) to communicate inside the builder and make edits in real time. Remote teams must work together to achieve their common goal, and effective communication is essential for building a highly satisfied team. The best part? It's free.By utilizing Beefree and other productivity strategies, companies can invest more resources in other key areas and provide better work devices and professional support to their teams.

Collaborating with a remote team comes with its challenges. From ensuring you’re giving and receiving effective feedback to using the right tools for your team. Here are 7 responses from industry experts on “how to collaborate on email campaigns with a remote team.”

Make Sure All Team Members Get the Test Send

“As you're working on an email campaign with your team, you're certainly going to push “test sends” before the campaign goes live. Make sure everyone on the team gets a copy of this test. Regardless of in-office, remote or hybrid status put the whole team on the test distribution list. They'll all have insights and perspectives that’ll make sure the finishing touches are taken care of before the email goes out to a larger audience.”Logan Mallory, Vice President of Marketing, Motivosity

When getting feedback from multiple team members, clear expectations must be outlined for each member to avoid vagueness. Here are our top tips on how to give helpful feedback.

Use Online Word Processors

"Nearly 44% of employees working remotely complain about clunky communication between colleagues. Poor communication doesn’t only slow down the time it takes to complete projects, it also impacts quality. Delayed responses force other team members to rush their responsibilities in hopes to meet what should have been reasonable deadlines.We've worked around this remote work caveat by using live word processors, like Google Docs, to create and collaborate on our email campaigns and copywriting projects. These tools allow writers to share their work and receive feedback in real-time. Editors can make direct changes to campaign documents without going back and forth with the original document owners. In this way, we've managed to streamline our campaign workflows despite the major transition to a remote workplace. You’ll be saying “goodbye” to delayed deliverables!”Brian Nagele, CEO, Restaurant Clicks

Brian Nagele hit it out of the park with this tip! Making communication a smoother, more efficient process was a huge goal for us here at BEE. Read about our latest efforts in this blog.

Schedule Consistent Check-Ins

"Working in a remote or hybrid environment can be tough when it comes to making sure everyone on the team is on the same page. One great tip for collaboration when developing emails and newsletters is to schedule consistent check-ins with colleagues. Having regular meetings, even if they’re just ten minutes long, can make a world of difference.This way, you'll be able to provide progress updates and troubleshoot any issues efficiently, all while promoting constructive collaboration between team members. It sounds like a no-brainer, but scheduling these check-ins will make sure everyone is always in the loop and working together as one cohesive unit."Travis Lindemoen, Managing Director, nexus IT group

Invest in Communication Technology

"Technology is key for remote collaboration. At Relay, we use Slack to work collaboratively on projects from software development notes to our company newsletter. With all of our employees working remotely, this provides us a way to share ideas and design documents.We frequently use specially designated Slack channels for specific projects. We can hold video meetings and share screens. It also includes integration with apps like Google Drive, which enables us to ensure version control when working on documents. We’ve found this to be more convenient and effective than traditional methods."Chandler Rogers, CEO, Relay App

Create Transparent Guidelines

"One important factor in effective collaboration is setting clear guidelines upfront. This includes agreeing on what the newsletter will look like, what topics it’ll cover, who will be responsible for writing and editing what content, and how it’ll be formatted.It's also important to establish communication protocols, such as how often everyone should check in on progress and whether there will be regular team meetings or conference calls. By taking the time to establish these ground rules upfront, you'll save yourself (and your team) a lot of headaches down the road."Kate Wojewoda-Celinska, Marketing Manager, Spacelift

Record Video Messages

“One tip we find super helpful for improving the remote design process at our email marketing agency is encouraging team members to make use of Loom videos to provide feedback for each other or to ask detailed and complex questions. Loom is great because it allows the creation of quick screen-share videos which are easily shared on any channel.This lets our team get a message across much more quickly than going back and forth in a chat or messaging platform and is more convenient than always setting up Zoom calls which can get off-topic fairly easily. We've found Loom to be the best way to share detailed thoughts and feedback on emails, newsletters, and other design tasks on the eCommerce projects we're working on."Ryan Turner, Founder, Ecommerce Intelligence

Automate the Process

"Asana is my favorite tool for ensuring everyone is on the same page during newsletter production. We publish a monthly email newsletter and work remotely. Asana keeps us on track and informed without redundant emails and meetings.The best thing we did was to build roles, responsibilities and best practices for using Asana. Sometimes we'll forget and still email something, but we've all promised to kindly remind each other to “put it in Asana!”Alison Meyer, Chief content marketing writer, Indigo Communications

You’re invited to: “How to easily collaborate across departments to achieve high-performing email campaigns,” A BEE Webinar

We’re kicking off our first webinar, talking about our favorite subject: collaboration. In our latest blog, we discussed our efforts to make collaboration more efficient, effective, and easier in 2022. Now, we want to show you.Join us on January 25th, 2023, at 10 AM PST to learn how to communicate and collaborate as a remote team easily. Register here.We hope to see you there!

Creating engaging high-converting landing pages is an essential part of any digital marketing strategy. Your page needs to convert visitors into customers. Otherwise, no amount of traffic will be enough. Although it might not seem easy at first, it is an achievable task, especially if you're ready to invest some effort.Taking up something new is always exciting, even though it can sometimes be challenging. You simply don't know where to start. This article will serve as a guide and helping hand for you to increase conversions as soon as possible.

What is a high-converting landing page?

To be good at something, you need to understand the basics. So what is a landing page, and why do you need a high-converting one?A landing page is a standalone web page created for specific products or categories and optimized for conversion. The main purpose of a landing page is to nudge visitors, either from organic search or PPC ads, to follow your call to action and make a purchase, leave an email address, or do whatever it is you want them to do.Only a certain percentage of people who visit a page end up going to the next step. The average conversion rate is a measly 2.35%. The top 25% of performers show conversion rates closer to 5%. While that’s not a huge number, it’s double the average! And it’s completely achievable with a few optimization tricks.Of course, a large part of converting users is attracting users who are interested in making a purchase in the first place. But even with highly relevant traffic, creating a high-converting landing page does matter.Once you attract the right people to your landing pages through marketing or clever choice keywords, you have to convince them your company has the best product. A well-made landing page should do just that for your business.See more: "20 Fresh Landing Page Statistics: The Stats to Know for 2022" by Email Vendor Selection

The structure of a high-converting landing pages:

A high-converting landing page is a page that converts visitors to customers. While the page structure of a high-converting landing page may vary on industry or offer, there are some key features of the page to always keep in mind:

1. Clear & compelling headline
2. The headline is the first thing your potential sees when they click on your page, and so plays a signification role in whether they keep scrolling or not. Make sure that your headline captures the main idea in a way that's appealing to the target audience.Statistically, you have only 8 seconds to grab a user’s attention, so the first thing they see on your website has to be impactful. Here are some examples of relevant and catchy headlines:
3. "Create beautiful emails and landing pages, fast."
4. "A Content Creation Platform Built For Agencies" 
6. "All-in-one SEO software made simple. Finally."
7. What is similar between these headlines (and why they work) is that they're clear and concise. At first glance, the audience knows what you have to offer, and who you offer it to, and its unique value proposition is highlighted -- "all-in-one" "fast" "built for agencies."
8. Clear content, simple words, and easy explanations
9. Speaking about clear and concise. The visitor to your landing page has to be able to scan the information and get the main idea easily. Some things to avoid are:
10. Using navigational links
11. Extra advertisements
13. More than one CTA
14. These can take away from the main goal of the landing page and offer too many opportunities for distraction for the reader.Instead, try to:
15. Make your page easy to scan by adding headers or images to break down content 
16. Visually discern the main elements of the page like CTA. Make CTA buttons large that are high in contrast with the rest of the page. 
18. Use photos that are diverse and inclusive and your audience can feel represented in
20. Use bullet points to get straight to the point
22. And again ... use simple copy and design elements
23.  Use the right keywords
24. The right keywords set the tone, guide the user, and capture attention. You may already know what words you want to emphasize in your text intuitively, but it's always better to check with a specialized tool.SE Ranking’s SEO keyword finder can help you with this. It’s a tool that facilitates both keywords discovery and keyword research. With SE Ranking, you can find the keywords your page and your competitors’ pages rank for and compile them into a list.You can also see how competitive certain keywords are and how much traffic they receive. This will help you set priorities in SEO. With a keyword list, you can add relevant keywords to your landing pages to improve on-page optimization. There is a free two-week trial is free for all new users.

1. Source: SE Ranking 
2. Stay consistent and on-brand
3. A new campaign doesn't equal a new brand. Maintain the overall style so that customers can instantly make the right associations. Colors, fonts, design style, and any other brand guidelines should remain consistent throughout all outgoing communications.  Creating engaging and high performing landing pages while staying on brand is easy with BEE’s landing page templates. With Team or Enterprise plans, import brand guidelines into your workspace and then further customize the template using content blocks, images, videos, gifs, and more. 

1. Optimize Landing Page for Mobile
2. In 2021, 70% of retail website visits came from mobile. There's no need to lose potential customers due to underestimating the importance of mobile responsive websites.
3. With BEE Pro, it doesn’t take much to create a page that looks as good on mobile as on desktop. Granted, it may take plenty of work if you’re coding it from the ground up, but BEE Pro is a drag-and-drop visual builder and editor that does the coding for you, rendering, and mobile optimized for you.
4. BEE Pro’s Mobile Design Mode lets you create emails and landing pages that work on any mobile device. On top of that, it facilitates all the best practices of mobile-first design like a limitation of colors and a one-column layout.

Tips to Create Engaging Landing Pages

Now that we got the must-haves of a landing page down, here are some additional ways to increase engagement and conversion.

1. Talk like your audience
2. It's no secret that you need to know what your target audience is like – how they talk, their interests, and what they're looking for. If you’re selling a B2C product to 20-year-olds, you don’t want to sound like you’re selling a B2B product to middle management in their late thirties.
3. The nature of your product dictates your audience, and audiences typically respond to different messages. Depending on your audience's age and profession, you may want to make your sales copy more or less formal.
4. The same goes for the choice of words in good copywriting: should you put a pun in there, use professional jargon, etc. In the example below, the company can afford to say their service is “the wowest” because their audience is professionals under 35 who’d probably appreciate the joke.

1. Source: SE Ranking
2. Competitor comparison table
3. Reviews have a significant influence on any business's reputation. Over 90% of B2B buyers read reviews and conduct other types of research before purchasing. This means reviews are a crucial part of successful landing pages. The problem is that since they appear on your website and not on a third-party platform, they’re less trustworthy by default. How do you deal with that?First, the reviews posted on the landing page should be personalized. This means adding a photo of the person giving the review and their position. Mentioning their company and adding their logo to the page can also improve conversions.Another thing you can do is ask your clients to provide video testimonials. They may be harder to obtain than written reviews, but they will improve trustworthiness.If your business has excellent reviews, they can serve as social proof and customer reviews. It will be a great addition to the landing page.

1. Source: beefree.io
2. Showcase reviews and social proof
3. Most people who visit your landing page are not going to buy outright. They will probably want to research the competitors to see what is out there and make an informed decision.You want to precede that and position your service in a favorable light. Consider adding a competitor comparison table to the landing page.The leads will look up your competitors anyways, so it certainly won’t hurt to mention them. This can serve as a narrative about your competitors that showcases your product’s advantages.

1. Source: Ecwid
2. Custom Illustrations or stock images
3. As mentioned earlier, landing pages are typically only scanned, not read. So try offering visuals to get your point across. There are many free custom illustrations or stock image sites in the market that you can add to make scanning the page easier for the visitor. This custom illustration example by Verblio explores the common pains of the target audience in a creative way.

1. Catch Attention with Videos
2. On top of illustration and interactive elements, videos can be a simple way to communicate the selling points of your product. The two most common video types for landing pages are explainer videos and video testimonials.Whichever video type you decide, you can easily add video content to your landing page with BEE Pro.

Keep Experimenting with BEE Pro!

The main thing when it comes to creating a high-converting landing page is experimentation! Try something different to your layout, copy, and/or design.BEE Pro allows you to easily duplicate any page and drag-and-drop additional content, move content around, or hide specific elements! Start from scratch or use one of BEE Pro’s 300+ landing page templates. We guarantee there is something for every industry or occasion.Happy Designing!