Beefree blog

Four Things to Help You Drive Email Clicks Right Now

Zerobounce
Zerobounce
Feb 15, 2024
Four Things to Help You Drive Email Clicks Right Now
Four Things to Help You Drive Email Clicks Right Now

Getting your audience to engage with your emails isn’t a simple task. 

There are more than a dozen factors that could impact the performance of a given email.

  • The audience’s familiarity with your brand
  • The list segment - does the email cater to a specific group or interest?
  • Email list quality - Are the email addresses valid and active?
  • Your average campaign metrics - bounce rate, spam complaint rate, past engagement
  • The content - subject lines, preheader, call-to-action
  • Use of spam trigger words

We know you’ve likely felt an impact from one or more of these. Finding actionable solutions feels daunting.

The good news? You’re not alone. Companies and email marketers around the world encounter these issues regularly.

But you can achieve stronger email engagement by using the tactics below. Let’s help you connect with your email audience.

How to get more email clicks: from content to deliverability

Poor email performance is challenging to address if you’re unsure what to measure. When emails don’t get traction, many marketers focus on fixing a single aspect of their strategy when it’s likely a combination of two or more elements. 

Before you click send, ask yourself:

  • What does your email deliverability look like? Are your previous campaigns being delivered to the inbox, or are they landing in the spam folder?

  • Is your email design on-brand and congruent with your other marketing channels (social media, ads, blog, etc.)?

  • Does your email list contain valid contacts, or have some of those emails expired?

  • Are you segmenting your email database by their specific interests or needs and creating customized content for each group?

Getting a clear understanding of your previous campaign performance will then help you identify the exact factors impacting your email engagement. As a result, you can use data-driven insights to adjust your strategy and increase overall email engagement and clicks.

According to Mailchimp, the average open rate is 21.33% across all industries, and click rates are 2.62%. Although nuanced, if your metrics fall below Mailchimp’s benchmarks, that’s a sign that there’s room for improvement.

1. Keep emails out of spam and reach the customer's inbox

Even a well-crafted, beautiful email is not guaranteed to land in your recipient's inbox.  

A significant cause of spam placement is a poor email sender reputation (sometimes called sender score). Your sender reputation is a numerical score from internet service providers (ISPs) to measure your email domain’s health and trustworthiness. 

Companies with high sender scores are viewed as legitimate, safe senders, while those with low scores are more likely to be persons or groups associated with spam or phishing attempts. It makes sense that ISPs want to keep those emails out of the inbox. 

Here are the known factors that contribute to your sender reputation:

  • High bounce rates - Internet service providers want yours to be 2% or lower.

  • Spam complaint rate - Aim for no higher than 0.1% (1 in 1,000 emails sent).

  • Email list hygiene - Connected to the above, ISPs expect businesses to clean and avoid invalid emails, spam traps, etc.

  • Email blacklisting - Blacklist services keep track of untrustworthy, high-risk senders. If your domain is on a blacklist, your reputation will be hit hard.

  • Email engagement - When subscribers open your emails and click on the content within. It tells ISPs that your emails are relevant. Staying out of spam will help you improve these metrics.

The risk of spam placement is higher than ever with Google and Yahoo’s latest revised sending requirements. The two tech giants partnered to enforce new email-sending requirements to protect users from malicious senders and high-risk email content.

An overview of Google and Yahoo’s new email sender requirements

In order to fight spam and phishing attacks, both Google and Yahoo revised their sending requirements for those that send more than 5,000 daily emails. 

According to Google’s Group Product Manager Neil Kumaran, starting February 1, 2024, “We’re requiring those who send significant volumes to authenticate their emails by following well-established best practices. Ultimately, this will close loopholes exploited by attackers that threaten everyone who uses email.”

So, what does this mean for you? Google and Yahoo both now require each of the following:

  • Authenticate your emails - Email authentication verifies that an email sent from your domain comes, indeed, from your organization. While not new practices, the different types of email authentication are now required. They include
  • Sender Policy Framework (SPF) - A record that establishes a list of email domains and IP addresses that your company sends email from

  • DomainKeys Identified Mail (DKIM) - A digital signature that verifies your emails. Your email domain has a public key on its DNS records, while the email service provider has a private key. These keys must align.

  • Domain-based Messaging, Authentication, and Conformance (DMARC) - A DMARC policy tells email receivers what to do if authentication fails (requires SPF and DKIM).

Email authentication doesn’t just keep you out of the spam folder; it will protect your company and your audience from email fraud. Tools like a DMARC Monitor can simplify the process of authenticating and monitoring your sent emails.

  • A one-click unsubscribe method - People should be able to unsubscribe from your email list with just one click, Google and Yahoo state. Adjust your settings to comply with this requirement and honor unsubscribe requests within two days.

  • Maintain a low spam complaint - As described above, Google and Yahoo will take note of your spam complaint rate. Keep it below 0.1% (1 in 1,000 emails). You can do this by removing subscribers who report spam, maintaining a predictable sending frequency (don’t send too many emails), and keeping your emails relevant to the audience. 

Assess the performance of your latest email campaigns with the above metrics in mind.

If you bounce emails, observe lower-than-average open rates, and haven’t cleaned your email list, your sender reputation might be low. Additionally, You can check your email sender reputation with domain lookup tools like Google’s Postmaster Tools or Barracuda. A score of 70 and above is acceptable, meaning your sender reputation is not the cause of low performance. 

However, the lower your sender score, the more likely your emails will land in the spam folder (or get blocked entirely). Fewer eyes on your emails result in fewer clicks, less website traffic, and fewer signups/sales.

2. Email validation is essential for improving email marketing results

Invalid email addresses lead to bounces. If you’re unfamiliar, an invalid email address has one or more of the following issues:

  • The email address doesn’t use the proper email address format. A valid email contains a username (the local part) and a domain (e.g., company.com), separated by an ‘@’ symbol.

  • The email address uses restricted characters. It’s best practice to use numbers (0-9) and letters (upper or lower case). Special characters (e.g., ! or #) depend on the mail provider. For example, Gmail only allows letters, numbers, and periods.

  • The address doesn’t exist on the specified domain

An email bounce occurs when your email service provider cannot deliver your message due to permanent or temporary errors.

As mentioned earlier, the accepted benchmark for email bounce rate is about 2% (20 out of 1,000 emails sent).

Exceeding this threshold is risky as it increases the likelihood that your future emails will be relegated to the spam folder. Recipient email servers will prioritize companies with better reputations than yours.

Email validation for your email list can help to identify invalid email addresses before you send your next campaign.

According to Yahoo, regularly auditing your database is essential for email deliverability. So, at least once a quarter, validate your database and remove invalid and dormant accounts. On average, 23% of your contacts decay every year, according to the ZeroBounce Email List Decay Report

Weeding out those poor-quality addresses helps you build a list of real, valid contacts, boosts the visibility of your emails, and provides better opportunities to improve email engagement and conversions. 

Email lists degrade by 23% yearly, so remember to run yours through an email validation service at least once a quarter. 

Even if you don’t see an immediate improvement in email open rates, link or image clicks, or conversions (whatever your goal may be), you’ll have better data to measure performance. 

For example - if a campaign has a high bounce rate due to invalid emails, you can’t reasonably attribute poor email performance to other factors like email design or content. Those failed deliveries heavily skew your campaign performance metrics. 

With a clean, validated list, you can enjoy the peace of mind of knowing your emails are being delivered. Then, you can accurately assess whether or not an email works or if it’s time to experiment with a new approach.

But before you chalk up a poor campaign to low-quality content or design, know that your audience segment can make a difference. Let’s look at what we mean by email list segmentation and how it impacts engagement.

3. Segment your email list to create more relevant messages

Once you’re confident that your email list is valid and healthy, it’s time to think about

  • Who’s on my email list?
  • What’s the signup source (a specific blog article, a product page, a social post)?
  • Is the reader interested in a specific topic that we can speak to?
  • Is this a current customer, a lapsed one, or a new lead?

Leads come to your company for various reasons based on their specific needs. They want answers to their questions and solutions for that need. To further study your audience and understand who they are, you can break down your email list into groups based on demographics, behavior, and psychographics. 

Here are some great recommendations to help you start thinking about segmenting your email list:

  • Create a list for first-time buyers - They’re new to your service. Welcome and make them feel special by acknowledging their support and suggesting resources relevant to their purchase.

  • Create lead nurturing lists - Some subscribers are brand-new to your company, so don’t treat them like any other subscriber. You can further segment your email leads by tracking what caused them to sign up (a webinar attendee, reading a blog article through organic search, in-person meetings).

  • Create churn lists - A lapsed customer also represents a unique audience. They’ve used your company, so you can skip the introductions and get right to their needs. Try to find out why they haven’t purchased recently or unsubscribed, and tailor your emails based on the feedback.

  • Segment by product interest - If someone is interested in a CRM tool, don’t clutter up their inbox with emails about design tools. If an email lead tells you what they’re interested in, believe them. Create emails explaining your product's benefits and why it’s better than competing options.

You can use a wide variety of attributes to justify email list segmentation depending on the nature of your business and your audience. Some companies even use social data such as gender, age, location, occupation, or income level. 

The better you understand the subscriber individually, the better equipped you will be to create a highly effective, personalized email message. Segmenting your list into smaller groups fosters genuine customer relationships and helps build anticipation and loyalty for your brand.

4. Keep your content on-brand and relevant

Creating a cohesive brand experience across all channels builds a recognizable identity for your company. Everything matters – your content, visual assets, and tone of voice all work together to build the public perception of your brand.

To ensure your emails look and sound uniquely like you, assess these key aspects:

  • Design: Are your email visuals aligned with the imagery you use on other platforms? From your color palette to the overall vibe of your design, every aspect should further build audience familiarity with a brand. 
  • Content: Are your emails addressing topics relevant to your industry? Sticking to your niche and sharing high-quality, educational content helps you build trust and authority with your audience. 

In streamlining your email creation process and enforcing brand guidelines, consider tools like Beefree.

With Beefree drag-and-drop functionality and Style setting allows you to effortlessly customize and enforce your email designs to align with brand's identity. Once you've established designs that resonates with your audience, Beefree enables you to save your templates and content blocks for future use. In short, Beefree simplifies the creation on-brand emails and saves valuable time and effort, allowing you to focus on delivering consistent and more engaging messages to your subscribers. Plus, Beefree’s agnostic nature makes it easy to easily export your emails to your sending platform of choice.

Create a Beefree account now – it’s free

Overview: Driving Email Engagement with Effective Strategies

Driving email engagement is an ongoing challenge, but it’s manageable when you know how to measure your performance and reach your audience. 

  • Strive for a strong sender reputation - Monitor your bounces and spam complaints. Look out for risks like email list quality and email blacklists that can hurt your sender score. Also, authenticate your emails to comply with Google & Yahoo’s requirements to keep your emails out of the spam folder and maximize your visibility.

  • Validate your email list - Clean up your database at least once per quarter. Using a real-time email validation tool with your email list signup forms will also help you keep invalid emails and spam traps off your email list. A clean email list boosts your email deliverability and enables you to reach the inbox.

  • Segment your lists & customize the message - Be thoughtful when approaching your readers. Every customer wants to feel special, and understanding their interests and needs will help you present a meaningful solution. A personalized email meant for an individual will encourage higher open and clickthrough rates.

  • Keep your brand’s content consistent - You shouldn’t send emails in a vacuum. Work closely with your website team, ads managers, and social media experts to ensure your messaging is on point. Remind your readers why they’re subscribed to your list and how your company offers something different. 

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If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely hit a wall with its native email editor. Whether you’re a nonprofit, a growing SaaS company, or an enterprise with multiple brands, the common complaint is the same:

"Pardot is just way too restrictive for our needs."

"The collaboration part just isn’t happening smoothly. It is too hard to involve writers and designers effectively."

 "It isn’t like we were doing anything overly creative—it just doesn’t give us the flexibility we needed."

Let’s face it: as powerful as Pardot is on the automation side, its design capabilities often fall short. And Salesforce doesn’t seem in a rush to improve them. If you’ve been trying to get more from your marketing emails—faster, better, more on-brand—it’s time to consider a better way.

Beefree isn’t a replacement. It’s the perfect addition to your workflow

The good news is that you don’t have to abandon Pardot. It is excellent at what it’s built for—automation, CRM integration, lead scoring, and financial compliance. 

But when it comes to design and collaboration, the limitations start to pile up. Whether it’s because of its clunky editor, lack of customization, or the time spent fixing buttons and web fonts (insert eye roll). 

Pairing Beefree with Pardot doesn’t just improve how your emails look, it transforms how your team works. This pair is especially perfect for: 

  • Healthcare & Financial Services: where compliance and approvals are non-negotiable.
  • SaaS, Consumer Brands, and Professional Services: where keeping brand consistency across touchpoints is critical.
  • Higher Ed, Manufacturing, Real Estate: where teams juggle multiple departments, audiences, and localizations.
  • Nonprofits: where lean teams need to move fast 

Teams from all walks of life all come to Beefree looking for the same thing: a fast and flexible email design solution that seamlessly integrates with their tech stack (without slowing their team down).

(source)

From chaos to control: Why teams choose Beefree

Now that you know what Beefree is, it’s time to talk about how it can help. 

When email production feels scattered (we’re talking files everywhere, last-minute edits, branding inconsistencies), it’s not just frustrating, it’s risky. It opens the door to real mistakes: off-brand messaging, broken layouts, missed approvals, or worse, emails that get flagged for non-compliance.   

1. Keeps your team organized with Workspaces

Instead of one cluttered space where everyone shares the same templates and folders, Workspaces allows you to manage email assets across brands, departments, and regions in unique environments. 

  • Create separation without silos: Marketing ops can manage everything in one platform, while individual teams work independently within their own workspace. It’s the best of both worlds.
  • Prevent cross-team mixups: With workspace-specific templates and permissions, there’s no risk of someone accidentally launching a healthcare email from the real estate workspace.

2. Allows you to move faster without sacrificing brand integrity

Beefree empowers teams to scale production while keeping every email perfectly on-brand.

  • Style Kits: Automatically apply your brand’s fonts, colors, and design settings to every email in a workspace
  • Saved Rows: Save your most-used content blocks (like hero sections, testimonials, or product features) and reuse them across campaigns.
  • Synced Rows: Make a global update, like changing your holiday promo footer or legal disclaimer, and Beefree automatically applies it to every email using that row. 

3. Helps you catch mistakes before they go live

Beefree helps your team build error-resistant emails with features designed to catch issues before they go live. 

  • Smart check: Beefree’s Smart Check automatically checks your designs and alerts you of any red flags, such as missing links, heavy images, and large HTML files, so you can fix them before they cost you. 
  • Built-in approval flows: Ensure the right eyes are on every email. No more chasing approvals in Slack or email threads.

Learn more about sending error-free emails with Beefree: https://beefree.io/blog/error-free-emails-beefree

4. One click export from Beefree to Pardot

With Beefree’s native Pardot integration, your team can export emails with confidence. What you see in Beefree is exactly what your audience gets in Pardot. No weird spacing. No layout issues. No surprises.

Real results: How USC Marshall scaled campaign production with Beefree

In 2020, Dwayne Rice, Senior Associate Director of CRM Management at USC Marshall, was juggling comms for 11 graduate programs. Each had its own drip campaigns, deadlines, and unique audiences.

“I needed an efficient process to crank out emails,” he said.“But Pardot’s editor was slowing us down.”

By switching to Beefree, Dwayne’s team was able to build reusable templates and modular elements—cutting production time and removing the need for third-party vendors.

“Beefree has enabled us to create content efficiently enough to bring multiple processes in-house and discontinue relationships with several vendors, saving time and money.”— Dwayne Rice, USC Marshall

Read the full case study

Stop letting Pardot’s email builder hold you back

From higher ed to healthcare, SaaS to nonprofits—teams across industries are making the switch to Beefree not to replace Pardot, but to complete it. With Beefree you can:

  • Design polished, responsive emails in minutes
  • Collaborate seamlessly with writers, designers, and stakeholders
  • Export to Pardot with full confidence

Start building better emails for Pardot today — Try Beefree for free

Or if you're a non-profit, apply for a $1,000 annual credit!

(source)

Frequently asked questions about using Beefree with Pardot

1. How does Beefree integrate with Pardot?

Beefree serves as an external email design tool that integrates seamlessly with Pardot. Users can design emails in Beefree and export them directly to Pardot as new templates or update existing ones. This integration streamlines the email creation process by allowing for more flexible and visually appealing designs than Pardot's native editor.

2. Does Beefree provide analytics for email performance?

Beefree focuses primarily on email design and does not offer built-in analytics. However, once emails are exported to Pardot, users can leverage Pardot's robust analytics and reporting tools to track performance metrics such as open rates, click-through rates, and conversion rates.

3. How does Beefree enhance email design capabilities for Pardot users?

Beefree offers a no-code, drag-and-drop email builder that allows users to create visually appealing emails without HTML knowledge. It integrates seamlessly with Pardot, enabling users to export their designs directly into the platform, thereby overcoming Pardot's design limitations .​

4. What collaboration features does Beefree offer compared to Pardot?

Beefree offers robust collaboration features that surpass those in Pardot, including:

  • real-time design-specific comments
  • role-based permissions
  • approval workflows

all available directly within the email design environment. These tools make it easier for teams to co-create and review content without switching platforms. In contrast, Pardot’s collaboration tools are more limited and typically rely on Salesforce’s broader ecosystem for team coordination.

5. Does Beefree support features like AI copywriting or mobile optimization?

​Yes, Beefree supports both AI-driven copywriting and mobile optimization features. Its AI Writing Assistant enables users to:

  • generate email and landing page content or revise existing copy
  • create alt text for images
  • translate content to different languages

Additionally, Beefree's Mobile Design Mode allows for editing of mobile-specific styles, such as:

  • text alignment
  • padding
  • font size
  • and more

to ensure responsive and user-friendly designs across devices.

6. Can Beefree help maintain brand consistency better than Pardot?

Yes, Beefree helps maintain brand consistency more effectively than Pardot through its Brand Style Guidelines feature, which lets teams lock in brand colors, fonts, and content blocks across all email designs.

Users can also create reusable templates and design systems that ensure uniformity, even across multiple teams or clients. While Pardot offers some branding controls, it lacks the same level of built-in visual governance and flexibility found in Beefree’s design-focused environment.

Send Error-Free Emails with Confidence Using Beefree

Learn about the Beefree features that can help you and your team catch mistakes, streamline collaboration, and send with confidence every time.
Beefree team
Beefree team
15 Apr
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We’ve all been there: You craft the perfect email, hit “send”, and just as you settle into the satisfaction of a job well done, someone slacks you: “Hey, something doesn’t look right with that campaign.” 

If this sounds familiar, you should know that you’re not alone: According to the 2025 Really Good Email Survey “90% of email marketers say they have a history of noticing mistakes in their emails after they’ve hit the send button.

This becomes especially common when your team constantly juggles multiple campaigns or makes edits until the last minute. Sadly, even the smallest mistakes don’t just slip through the cracks; they cost you.

Luckily for us all, mistakes can be avoided. And no, not by lighting a Pre-Send Protection Candles™ and hoping for the best. But rather by equipping your team with the right tools that work with your team – not slow them down. Let’s talk about it!

Building your team’s safety net for mistake-free emails with Beefree 

When everyone involved in the email creation process is aligned and supported by smart systems, executing mistake-free emails becomes second nature. Instead of scrambling to do damage control, you’ll want to set up the tools and processes that help your team focus on what they do best: creating emails that connect, convert, and confidently represent the brand.

In this article, we’ll discuss how you can use Beefree to: 

  • Reduce human errors 
  • Implement systems of checks and balances 
  • Establish guardrails & frameworks for on-brand email design

1. Catch mistakes before they happen with Smart Check

Missing links that lead nowhere? Forgotten subject lines? HTML emails that get clipped in Gmail? It’s easy to make little mistakes that derail your campaign’s performance. 

Learn more about Smart Check → 

Beefree’s Smart Check automatically checks your designs and alerts you of any red flags so you can fix them before they cost you opens, clicks, or conversions. Think of Smart Check as your built-in QA partner who will catch:

  • Missing links
  • Heavy images that could slow down email load times
  • Missing subjects & preheaders that impact engagement
  • Missing alt text on images that hurt your email’s accessibility
  • Large HTML files that might affect deliverability (or get clipped in Gmail)

2. Keep every email on-brand with built-in guardrails 

Most of us don’t nail the perfect campaign on the first try. Great emails are a team effort. However, when multiple teams are involved in the email creation process, branding can quickly go off the rails. 

A misused font, clashing colors, or buttons that are too small to click don’t just make emails look disjointed—they can damage your brand’s credibility.

With Beefree’s Advanced Style Kit, you can set clear, predefined guidelines for fonts, colors, spacing, and more—so every design starts on the right foot. Once configured, all new emails automatically inherit your brand styles, reducing the need for constant oversight and minimizing errors.

Advanced user permissions let you lock down specific design elements, giving you full control over what can (and can’t) be edited. That means anyone on your team—regardless of design expertise—can confidently create emails that look and feel like your brand.

3. Empower your team to create with confidence with reusable content

When your team isn’t bogged down by the cumbersome process of creating content from scratch (or fear of going off-brand), they can move faster—and with far more confidence.

With Saved and Synced Rows, you can provide your team with pre-approved content blocks—like headers, footers, and other commonly used design elements—that they can use in their designs without creating them from scratch. That ensures design consistency, eliminates redundant work, and makes email creation a lot faster.

Learn more about Saved Rows → 

4. Ensure your team is aligned with centralized reviews and approvals:

Creating the perfect email often takes a team of designers, copywriters, marketers, and other team members working together. But when multiple people are involved, endless back-and-forth and feedback scattered across multiple conversations and channels can slow things down, lead to miscommunication, and ultimately cause mistakes. 

With Beefree’s built-in commenting, your team can collaborate and share feedback where the work is actually happening—right inside the builder. And if you’d like to involve external reviewers into the review process, you can do that as well. 

Learn more about commenting → 

Plus, with Beefree’s built-in Approval flow, you can ensure your designs are reviewed and approved by the right stakeholders. Stay aligned with real-time notifications on design changes, lock edits on approved content, and get a clear view of project status for smoother team collaboration and high-quality results.

Learn more about Approvals →

5. Need an additional pair of eyes? Use the power of AI to support your team

Take some weight off your team's shoulders and use AI to support them in the final stretch. Whether it’s catching typos, flagging inconsistencies, or suggesting optimization, AI can be a saving grace when deadlines are creeping in.

For those times when you can’t remember the difference between “there, their, and they’re,  Beefree’s  AI Writing Assistant is there to help. This eager-to-learn helper can  review your copy for grammatical errors, tone of voice, and even share suggestions for making it just a bit more compelling. Our AI Writing Assistant can also seamlessly translate content or automatically generate ALT text for images to enhance the accessibility of your emails. 

Learn more about AI-powered content creation in Beefree →

The tangible cost of email mistakes

Mistakes don’t just impact performance; they slowly erode credibility. What starts as a small oversight can be a massive inconvenience for your readers, sending them straight to the unsubscribe button. As for your team, mistakes chip away at their confidence. Instead of brainstorming for the next campaign, they’re scrambling trying to figure out how to do damage control.   

When done right, email is a powerful tool for connecting with your audience. But a single mistake can unravel that connection and undermine trust.

  • A missing or broken links can interrupt your subscribers’ journey to conversion, negatively impacting campaign performance.
  • A missing subject lines means your emails won't stand out in the inbox, hurting your open rate
  • An awkward typo might signal a lack of attention to detail
  • An off-brand design can make your brand look disorganized
  • An email that gets clipped in Gmail because it’s too big means some subscribers might never see the full email content.

Design error-free emails and send with confidence with Beefree 

Beefree helps teams of all sizes create polished, on-brand emails—without the risk of costly errors. With built-in safeguards, streamlined approval flows, and collaboration tools that keep everyone aligned, Beefree acts as your team’s system of checks and balances. From first draft to final sign-off, you’ll have everything you need to send with confidence, build trust, and get results.

Try Beefree's Business for free for 15 days and get access to all of Beefree’s tools that help you catch mistakes, streamline collaboration, and send with confidence every time. Or schedule a call with one of our experts to discover everything Beefree can support your team.

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