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Four Things to Help You Drive Email Clicks Right Now

Zerobounce
Zerobounce
Feb 15, 2024
Four Things to Help You Drive Email Clicks Right Now
Four Things to Help You Drive Email Clicks Right Now

Getting your audience to engage with your emails isn’t a simple task. 

There are more than a dozen factors that could impact the performance of a given email.

  • The audience’s familiarity with your brand
  • The list segment - does the email cater to a specific group or interest?
  • Email list quality - Are the email addresses valid and active?
  • Your average campaign metrics - bounce rate, spam complaint rate, past engagement
  • The content - subject lines, preheader, call-to-action
  • Use of spam trigger words

We know you’ve likely felt an impact from one or more of these. Finding actionable solutions feels daunting.

The good news? You’re not alone. Companies and email marketers around the world encounter these issues regularly.

But you can achieve stronger email engagement by using the tactics below. Let’s help you connect with your email audience.

How to get more email clicks: from content to deliverability

Poor email performance is challenging to address if you’re unsure what to measure. When emails don’t get traction, many marketers focus on fixing a single aspect of their strategy when it’s likely a combination of two or more elements. 

Before you click send, ask yourself:

  • What does your email deliverability look like? Are your previous campaigns being delivered to the inbox, or are they landing in the spam folder?

  • Is your email design on-brand and congruent with your other marketing channels (social media, ads, blog, etc.)?

  • Does your email list contain valid contacts, or have some of those emails expired?

  • Are you segmenting your email database by their specific interests or needs and creating customized content for each group?

Getting a clear understanding of your previous campaign performance will then help you identify the exact factors impacting your email engagement. As a result, you can use data-driven insights to adjust your strategy and increase overall email engagement and clicks.

According to Mailchimp, the average open rate is 21.33% across all industries, and click rates are 2.62%. Although nuanced, if your metrics fall below Mailchimp’s benchmarks, that’s a sign that there’s room for improvement.

1. Keep emails out of spam and reach the customer's inbox

Even a well-crafted, beautiful email is not guaranteed to land in your recipient's inbox.  

A significant cause of spam placement is a poor email sender reputation (sometimes called sender score). Your sender reputation is a numerical score from internet service providers (ISPs) to measure your email domain’s health and trustworthiness. 

Companies with high sender scores are viewed as legitimate, safe senders, while those with low scores are more likely to be persons or groups associated with spam or phishing attempts. It makes sense that ISPs want to keep those emails out of the inbox. 

Here are the known factors that contribute to your sender reputation:

  • High bounce rates - Internet service providers want yours to be 2% or lower.

  • Spam complaint rate - Aim for no higher than 0.1% (1 in 1,000 emails sent).

  • Email list hygiene - Connected to the above, ISPs expect businesses to clean and avoid invalid emails, spam traps, etc.

  • Email blacklisting - Blacklist services keep track of untrustworthy, high-risk senders. If your domain is on a blacklist, your reputation will be hit hard.

  • Email engagement - When subscribers open your emails and click on the content within. It tells ISPs that your emails are relevant. Staying out of spam will help you improve these metrics.

The risk of spam placement is higher than ever with Google and Yahoo’s latest revised sending requirements. The two tech giants partnered to enforce new email-sending requirements to protect users from malicious senders and high-risk email content.

An overview of Google and Yahoo’s new email sender requirements

In order to fight spam and phishing attacks, both Google and Yahoo revised their sending requirements for those that send more than 5,000 daily emails. 

According to Google’s Group Product Manager Neil Kumaran, starting February 1, 2024, “We’re requiring those who send significant volumes to authenticate their emails by following well-established best practices. Ultimately, this will close loopholes exploited by attackers that threaten everyone who uses email.”

So, what does this mean for you? Google and Yahoo both now require each of the following:

  • Authenticate your emails - Email authentication verifies that an email sent from your domain comes, indeed, from your organization. While not new practices, the different types of email authentication are now required. They include
  • Sender Policy Framework (SPF) - A record that establishes a list of email domains and IP addresses that your company sends email from

  • DomainKeys Identified Mail (DKIM) - A digital signature that verifies your emails. Your email domain has a public key on its DNS records, while the email service provider has a private key. These keys must align.

  • Domain-based Messaging, Authentication, and Conformance (DMARC) - A DMARC policy tells email receivers what to do if authentication fails (requires SPF and DKIM).

Email authentication doesn’t just keep you out of the spam folder; it will protect your company and your audience from email fraud. Tools like a DMARC Monitor can simplify the process of authenticating and monitoring your sent emails.

  • A one-click unsubscribe method - People should be able to unsubscribe from your email list with just one click, Google and Yahoo state. Adjust your settings to comply with this requirement and honor unsubscribe requests within two days.

  • Maintain a low spam complaint - As described above, Google and Yahoo will take note of your spam complaint rate. Keep it below 0.1% (1 in 1,000 emails). You can do this by removing subscribers who report spam, maintaining a predictable sending frequency (don’t send too many emails), and keeping your emails relevant to the audience. 

Assess the performance of your latest email campaigns with the above metrics in mind.

If you bounce emails, observe lower-than-average open rates, and haven’t cleaned your email list, your sender reputation might be low. Additionally, You can check your email sender reputation with domain lookup tools like Google’s Postmaster Tools or Barracuda. A score of 70 and above is acceptable, meaning your sender reputation is not the cause of low performance. 

However, the lower your sender score, the more likely your emails will land in the spam folder (or get blocked entirely). Fewer eyes on your emails result in fewer clicks, less website traffic, and fewer signups/sales.

2. Email validation is essential for improving email marketing results

Invalid email addresses lead to bounces. If you’re unfamiliar, an invalid email address has one or more of the following issues:

  • The email address doesn’t use the proper email address format. A valid email contains a username (the local part) and a domain (e.g., company.com), separated by an ‘@’ symbol.

  • The email address uses restricted characters. It’s best practice to use numbers (0-9) and letters (upper or lower case). Special characters (e.g., ! or #) depend on the mail provider. For example, Gmail only allows letters, numbers, and periods.

  • The address doesn’t exist on the specified domain

An email bounce occurs when your email service provider cannot deliver your message due to permanent or temporary errors.

As mentioned earlier, the accepted benchmark for email bounce rate is about 2% (20 out of 1,000 emails sent).

Exceeding this threshold is risky as it increases the likelihood that your future emails will be relegated to the spam folder. Recipient email servers will prioritize companies with better reputations than yours.

Email validation for your email list can help to identify invalid email addresses before you send your next campaign.

According to Yahoo, regularly auditing your database is essential for email deliverability. So, at least once a quarter, validate your database and remove invalid and dormant accounts. On average, 23% of your contacts decay every year, according to the ZeroBounce Email List Decay Report

Weeding out those poor-quality addresses helps you build a list of real, valid contacts, boosts the visibility of your emails, and provides better opportunities to improve email engagement and conversions. 

Email lists degrade by 23% yearly, so remember to run yours through an email validation service at least once a quarter. 

Even if you don’t see an immediate improvement in email open rates, link or image clicks, or conversions (whatever your goal may be), you’ll have better data to measure performance. 

For example - if a campaign has a high bounce rate due to invalid emails, you can’t reasonably attribute poor email performance to other factors like email design or content. Those failed deliveries heavily skew your campaign performance metrics. 

With a clean, validated list, you can enjoy the peace of mind of knowing your emails are being delivered. Then, you can accurately assess whether or not an email works or if it’s time to experiment with a new approach.

But before you chalk up a poor campaign to low-quality content or design, know that your audience segment can make a difference. Let’s look at what we mean by email list segmentation and how it impacts engagement.

3. Segment your email list to create more relevant messages

Once you’re confident that your email list is valid and healthy, it’s time to think about

  • Who’s on my email list?
  • What’s the signup source (a specific blog article, a product page, a social post)?
  • Is the reader interested in a specific topic that we can speak to?
  • Is this a current customer, a lapsed one, or a new lead?

Leads come to your company for various reasons based on their specific needs. They want answers to their questions and solutions for that need. To further study your audience and understand who they are, you can break down your email list into groups based on demographics, behavior, and psychographics. 

Here are some great recommendations to help you start thinking about segmenting your email list:

  • Create a list for first-time buyers - They’re new to your service. Welcome and make them feel special by acknowledging their support and suggesting resources relevant to their purchase.

  • Create lead nurturing lists - Some subscribers are brand-new to your company, so don’t treat them like any other subscriber. You can further segment your email leads by tracking what caused them to sign up (a webinar attendee, reading a blog article through organic search, in-person meetings).

  • Create churn lists - A lapsed customer also represents a unique audience. They’ve used your company, so you can skip the introductions and get right to their needs. Try to find out why they haven’t purchased recently or unsubscribed, and tailor your emails based on the feedback.

  • Segment by product interest - If someone is interested in a CRM tool, don’t clutter up their inbox with emails about design tools. If an email lead tells you what they’re interested in, believe them. Create emails explaining your product's benefits and why it’s better than competing options.

You can use a wide variety of attributes to justify email list segmentation depending on the nature of your business and your audience. Some companies even use social data such as gender, age, location, occupation, or income level. 

The better you understand the subscriber individually, the better equipped you will be to create a highly effective, personalized email message. Segmenting your list into smaller groups fosters genuine customer relationships and helps build anticipation and loyalty for your brand.

4. Keep your content on-brand and relevant

Creating a cohesive brand experience across all channels builds a recognizable identity for your company. Everything matters – your content, visual assets, and tone of voice all work together to build the public perception of your brand.

To ensure your emails look and sound uniquely like you, assess these key aspects:

  • Design: Are your email visuals aligned with the imagery you use on other platforms? From your color palette to the overall vibe of your design, every aspect should further build audience familiarity with a brand. 
  • Content: Are your emails addressing topics relevant to your industry? Sticking to your niche and sharing high-quality, educational content helps you build trust and authority with your audience. 

In streamlining your email creation process and enforcing brand guidelines, consider tools like Beefree.

With Beefree drag-and-drop functionality and Style setting allows you to effortlessly customize and enforce your email designs to align with brand's identity. Once you've established designs that resonates with your audience, Beefree enables you to save your templates and content blocks for future use. In short, Beefree simplifies the creation on-brand emails and saves valuable time and effort, allowing you to focus on delivering consistent and more engaging messages to your subscribers. Plus, Beefree’s agnostic nature makes it easy to easily export your emails to your sending platform of choice.

Create a Beefree account now – it’s free

Overview: Driving Email Engagement with Effective Strategies

Driving email engagement is an ongoing challenge, but it’s manageable when you know how to measure your performance and reach your audience. 

  • Strive for a strong sender reputation - Monitor your bounces and spam complaints. Look out for risks like email list quality and email blacklists that can hurt your sender score. Also, authenticate your emails to comply with Google & Yahoo’s requirements to keep your emails out of the spam folder and maximize your visibility.

  • Validate your email list - Clean up your database at least once per quarter. Using a real-time email validation tool with your email list signup forms will also help you keep invalid emails and spam traps off your email list. A clean email list boosts your email deliverability and enables you to reach the inbox.

  • Segment your lists & customize the message - Be thoughtful when approaching your readers. Every customer wants to feel special, and understanding their interests and needs will help you present a meaningful solution. A personalized email meant for an individual will encourage higher open and clickthrough rates.

  • Keep your brand’s content consistent - You shouldn’t send emails in a vacuum. Work closely with your website team, ads managers, and social media experts to ensure your messaging is on point. Remind your readers why they’re subscribed to your list and how your company offers something different. 

Related posts

The Importance of Mobile Analytics in Improving Email Experience

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.
Beefree team
Dec 20, 2024

We live in a mobile-first world. We shop, socialize, work, and create on our phones, expecting seamless, intuitive, and frictionless experiences. As email marketers, we often rely on educated guesses and hard-to-win feedback to improve campaigns. But mobile analytics can revolutionize this process.

Mobile analytics unlock valuable real-time insights into user behavior, preferences, and engagement,  accelerating how fast we can make improvements to our email marketing campaigns.

Let’s discuss the role of mobile analytics in UX and how you can use it to boost satisfaction, sales, and loyalty.

What is mobile analytics?

Mobile analytics is gathering and analyzing user data and behaviors specifically on mobile websites, apps, and devices. This insight comprises of qualitative and quantitative data, such as:  

  • How long readers interact with your email or landing pages
  • Which elements (like CTA buttons) get the most clicks or which don't get interacted with at all
  • The navigational path that users take through your email.
  • The path users take after clicking an email link.
  • Points of friction such as poorly optimized layouts or broken links.
  • Performance issues like slow-loading images or inaccessible designs.

Key differences between mobile analytics and traditional analytics

While traditional analytics might measure desktop-based metrics, mobile analytics reveals how factors like responsive design, mobile-friendly layouts, and load times impact engagement.

From interactions like swipes, clicks, to even orientation changes (landscape vs. portrait). For email marketers, this means deeper insights into how users engage with your content on mobile.

Key email metrics in mobile analytics

These are commonly measured because each gives you important information about user engagement and your email's performance. Collectively, they give you an overarching view of what’s working well and what isn’t so you can improve your campaigns.

  • Open rate: Helps you assess whether your email captures interest at first glance. Low open rates on mobile may signal that your subject lines or send time isn’t aligned with user preferences. For mobile users, shorter, punchier subject lines often perform better, as they’re fully visible on smaller screens.
  • Device-specific click rates: Analyzing clicks segmented by device type (e.g., smartphones vs. tablets) can help you understand how different mobile experiences affect engagement. . For example, smartphone users may prefer more streamlined layouts, while tablet users may enjoy more detailed content.
  • Scroll depth: Tracks how far users scroll through your email on mobile devices. If users don't scroll past the top of your email on mobile, this may guide you to add the most important content above the fold.
  • Bounce rate: Measures how often users exit or leave your linked pages immediately after clicking through from an email. On mobile, high bounce rates might stem from slow-loading pages, confusing navigation, or unresponsive design.
  • Conversion rate: This is the percentage of users who complete a desired action, such as making a purchase or clicking on a landing page. It offers insight into how effectively your emails are in achieing the intended goals whether it is a traditional campaign or experiential.

Whatever metrics you prioritize, make sure to integrate a robust, accurate data processing pipeline. This guarantees real-time insights, so you’re always making decisions based on the latest figures. 

How mobile analytics can help you improve user experience

1. Identify gaps and friction early on

Delivering a smooth user experience is crucial for high engagement. If users encounter barriers that prevent them from taking action, it's best to know the root cause sooner rather than later. 

Mobile analytics uncover navigational and performance issues like confusing layouts, unresponsive buttons, or poor readability.

For example, if a significant portion of users drop off after opening your email, analytics might reveal slow-loading images or unclear CTAs as culprits. You can also pair your website's mobile analytics to inform your email campaigns.

For example, let’s say that a high volume of users is churning during your in-app checkout process, which according to the Baymard Institute study might happen for varying reasons.

Image sourced from baymardinstitute.com 

On your website you may integrate a solution like Vonage Cloud PBX to enable users to contact your customer support team directly from the checkout page. Or proactively offer support via live chat (just make sure to follow TCPA compliance). But then you can go one step further and set up abandoned cart campaigns to re-engage users. 

In short, mobile analytics can provide helpful insight into your users' actual experience, allowing you to explore new and creative solutions. You can use tools like a Kanban board to plan your approach, create visualizations of the user journey, pinpoint priority areas for improvement, and assign tasks to relevant teams.

2. Analyze user flows

Mobile analytics shares valuable insight on your user journey-- from opening and to become a customer. For example, if users abandon your landing page after clicking an email, it could signal that the page design or content isn’t aligned with their expectations. This could mean your page needs to be simplified or your emails need to be a lot more clear.

Again, you can pair your website's or apps mobile analytics to then guide your email campaigns. A recent survey by Newstore found that 60% of shoppers prefer mobile apps over mobile websites. Mobile apps are easier to use, leading to better UX, increased sales, and higher retention.

Image sourced from newstore.com

If you're noticing that users are not as active on mobile app, this could mean your app interface needs to be simplified or that folks may need more guidance. You could send a series of onboarding emails to help customers use your product effectively.

Along with understanding where the friction lies, mobile analytics tells you what motivates consistent engagement. Analytics opens and conversion rates on mobile vs. desktop can uncover the drivers behind engagement and retention for mobile users. It might be that certain types of notification emails encourage repeat interactions.

Overall, understanding what drives loyalty can help you optimize user journeys at scale to drive repeat engagement and long-term retention, making sure you get a good return on your email marketing efforts and app development cost.

3. Create personalize experiences

Mobile analytics offers a deeper understanding of user behavior and preferences. This can be used to segment users and create personalized experiences. You can feed mobile analytics into your CDP and CRM to help you accurately segment customers according to their preferences, user behavior, demographics, and stage in the customer journey. One way to personalize the experience is to tailor the timing of email notifications to when they are most active or recommending solutions to users based on their preferences.

From there, you can then A/B test multiple versions of a personalized email to asses what actually turns leads into customers. For example, you might test two different layouts or calls-to-action.

Design seamless mobile experiences with Beefree

Whether you're crafting emails for E-commerce, SaaS, or B2b, creating convenient, seamless experiences for mobile users is crucial. Mobile analytics keeps your business attuned to the unique needs of your mobile customers. From streamlining journeys to personalizing experiences, the valuable insights gleaned from mobile analytics help you drive sales and retain customers.

Beefree’s Mobile Design Mode eliminates guesswork, allowing you to design with confidence for the fastest-growing segment of email users: those on mobile devices. Our Mobile Design Mode feature allows you to preview and edit emails specifically for mobile devices, ensuring that your design elements—such as images, text, and buttons—adapt perfectly to smaller screens.

Start designing with ease now.

Celebrating the 2024 Really Good Emails Award

Discover the standout email campaigns that defined 2024 in the first-ever Really Good Emails Awards. Dive into the insights and inspiration that can elevate your email marketing to award-winning heights.
Beefree team
Dec 18, 2024

Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.

Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.

These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:

  • Community favorites: Campaigns you searched for, saved, and clicked on the most.
  • Innovation and trends: Designs that pushed boundaries and set new benchmarks.
  • Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Download the awards

Why these awards matter

Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:

  • Stay ahead of trends: Understand the latest innovations shaping the industry.
  • Refine your strategy: Learn how to balance creativity with proven marketing principles.
  • Elevate your designs: Incorporate bold, eye-catching elements into your emails.

Not another boring resource: Here's what's inside

The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.

  • Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
  • Easy access to all winning emails and categories: All of the best of the best in one place.
  • The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
  • Exclusive Beefree deal: Black Friday came a little late, but we delivered.
  • and so much more! 

A closer look at the winning categories

We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.

  • Welcome emails
  • Product launch
  • Re-engagement emails
  • Pet emails
  • Outdoor/travel emails
  • Drinks emails
  • Subject line
  • Best CTA
  • Quiz
  • Seasonal email
  • Most creative email

The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.

Download the full Awards resource to access all the winners, runner-ups, and actionable insights.

A sneak peak

From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:

🥇Best welcome email: Miro

First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs. 

Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.

Download the full award deck

🥇Best product launch: Volkswagen

Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible. 

Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.

Download the full award deck

🥇Best re-engagement email: Sometimes Always

Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance. 

Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.

Download the full award deck

🥇Best seasonal email: Touchland

Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional. 

Download the full award deck

These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.

Download the deck for the rest of the winners

What next? Turn inspiration into action

The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:

Join the celebration

The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.

Here’s to a future filled with creativity, connection, and campaigns that inspire.

How to Make Privacy Policy Emails Worth Reading

Privacy emails don’t have to be boring or overlooked. Learn how to craft legal emails into engaging messages that don't hurt your sender reputation.
Emily Santos
Dec 13, 2024

From time to time, our favorite brands send us a privacy policy change email. And let’s be honest, most of the time, we just skip them and pay them no attention. 

As an email marketer, though, you might be required to send these emails. Luckily, you only have to send privacy policy notices when you update your privacy policy—which is usually only once per year (the CCPA requires this, in fact). 

So how do we make these less than exciting, but important emails at least worth reading? Let’s get into it.

Can privacy policy emails hurt your email reputation?

While sending privacy policy emails provides users with transparency, they can hurt your email sender reputation. To many sending platforms, privacy policy emails and terms of service emails often look like spam (the irony). This is likely due to fact that these emails are usually all text and send to the masses. Luckily, there are ways to lower the risk of being exiled to the spam folder.

Best practices for sending privacy policy emails

1. Send in small batches

As tempting as it might be to just press “send” once and be done with it, we recommend sending these emails in batches for 1,000-5,000 recipients depending on your list size. Gmail and Outlook specifically look at large sends as spam-like behaviour, which may lead to higher bounce rates, blocks, or the likeliness of landing in the spam folder. Some ways to organize your batches include:

  • Segmenting your audience by levels of engagement or user activity. For example, send first to folks who recently engaged with an email and less likely to mark you message as spam.
  • Adjust timing based on optimal hours when subscribers are more likely to engage based on time zones.

As you send each batch, be sure to monitor the performance to address any issues before scaling up.

2. Set the right intentions

We know you want people to open your email and that not everyone will say, “Oh cool, a new privacy policy! I can’t wait to read,” but honesty is the best policy. Make your subject line transparent about what it contains but also note it’s an important email to open.

Don’t get too wordy, but you can get a little cheeky and fun with it if this suits your brand. For example: “Our Annual Privacy Policy Update (We Know You’ve Been Waiting for It).”

Or take note out of the Really Good Email playbook and poke fun at the not-so-fun email with something like "Our lawyers made us send this boring update."

3. Write like a human

Privacy policies, like any other legal documentation, are usually full of complex legalese that’s dull at best and confusing at worst. Nobody wants to wade through a sea of legal mumbo jumbo, and let’s be real—if it feels robotic, it’s getting ignored. A human, conversation approach makes potentially sticky updates easier to digest.

We saw this first-hand from our friends at Really Good Emails. They connected with readers by being relatable, making the new updates easy to grasp, and dare we say entertaining. The result? 50% more opens and 40% more positive replies.

4. Don't waste people's time

As much personality as we can infuse to these type of emails, it doesn't change the fact that they're kind of boring. Keep things short and concise. Reel them by sharing the why behind the changes --what's the benefit they will get from these changes? This could be anything from "to better serve you" to "staying up to date with new regulations."

Then, highlighting the key changes in bullet points or bolded text. Avoid using legal terms. Finally, offer the ability for folks to learn more somewhere else if they're into that kind of thing.

This example by Skillshare does a great job at being concise.

(Source: Skillshare via Really Good Emails)

The email is clear and straightforward but the most effective thing they do is break out what the updates are, just as importantly, why they’ve made them. They also include several links to the privacy policy and terms of service so they’re easy to find, and they offer a way for recipients to contact them with any questions or concerns.

5. Consider a different sender IP address

Using a different sending IP address for legal and transactional emails can help protect your primary domain's sender reputation in the case that your privacy email batch does get red flagged. Even if you take all the precautions, privacy policy updates can elicit less engagement from recipients which can negatively impact future campaign performance-- for that reason alone, we recommend using a different IP address for varying types of communications.

6. Stay recognizable

A simple way to stay out of the spam folder is to not look like a spam email. Infusing your branding is a simple, yet effective way of assuring your audience you are a trusted source, not some random bot trying to steal their data.

Plus, it’s a subtle reminder that you care about keeping things polished and interesting, even when the topic is not. The email below from Assemble is a perfect example of how even a privacy policy email can be a tool to reinforce trust, strengthen customer connection, and establish brand recognition.

(Source: Assemble via Really Good Emails)

Privacy policy templates and examples you can steal

Now you're ready to start crafting your own privacy email. Here are some templates you can steal to kick things off.

#1: Comedic relief

If you want to show a sense of humor and relate to your customers, try this template:

Subject: Our Eagerly-Awaited Privacy Policy Update

"Some pieces of news you just can’t wait to find out: the conclusion to that mystery novel you’re reading, why your boss scheduled a last-minute meeting, who will win Too Hot To Handle, and the changes we made to our privacy policy:

Okay, we know you’re not exactly on the edge of your seat, but the lawyers say we have to send this every year so here you go. Here’s what’s new:

[summarize the changes]

Look at you, breezing right through that and being ready to take another year by storm! You can contact us with any questions at [email address], but otherwise, keep rocking and we’ll see you around."

Portland-based bank Simple uses a similar strategy in their privacy emails: 

(Source: Simple via Really Good Emails)

This email is relatable and honest, not to mention funny and engaging. They relay the message in the way you’d probably relay it to a friend: they’re conversational, they’re human, and they’re understandable. They break down the update and translate it piece by piece for the reader to understand. According to a blog they posted about it, they had nearly 200 people reply with positive comments. 

#2: Short and sweet

Keep your time and your recipients’ time to a minimum with this concise yet clear privacy policy email template:

Subject: Important Updates to Our Privacy Policy

"In an effort to maintain transparency about your data and how we use it, we’ve updated our privacy policy, effective on [date]. Here’s what has changed:

[summarize updates]

Click the button below to read the full privacy policy. If you have any questions or concerns, reach out at [email address]. Thank you for being a valued member of the [brand] community."

Hims is a telehealth company specializing in medications for men, and they’ve mastered the art of keeping it short and sweet:

(Source: Hims via Really Good Emails)

They’re as concise as can be—just a few paragraphs stating what they’re emailing about and informing customers of their implied consent, along with a link to see the full text. This lets the recipients immediately know what the email’s about and decide if they want to dig into the full policy text.

What’s also done well here, though, is the branding. As simple as this email is, it follows the brand’s aesthetic so it’s easy for customers to recognize and trust.

Start crafting privacy emails worth reading with Beefree

A well-crafted, branded privacy policy email does more than just inform—it builds trust and strengthens your relationship with your audience. Beefree can make it easier to nail your next privacy policy email.

With our intuitive drag-and-drop editor, you can effortlessly design emails that incorporate your branding, ensuring that even legal updates stay aligned with your company’s tone and identity. The best part? It's free.

The Importance of Mobile Analytics in Improving Email Experience

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.
Beefree team
Beefree team
20 Dec
2024

We live in a mobile-first world. We shop, socialize, work, and create on our phones, expecting seamless, intuitive, and frictionless experiences. As email marketers, we often rely on educated guesses and hard-to-win feedback to improve campaigns. But mobile analytics can revolutionize this process.

Mobile analytics unlock valuable real-time insights into user behavior, preferences, and engagement,  accelerating how fast we can make improvements to our email marketing campaigns.

Let’s discuss the role of mobile analytics in UX and how you can use it to boost satisfaction, sales, and loyalty.

What is mobile analytics?

Mobile analytics is gathering and analyzing user data and behaviors specifically on mobile websites, apps, and devices. This insight comprises of qualitative and quantitative data, such as:  

  • How long readers interact with your email or landing pages
  • Which elements (like CTA buttons) get the most clicks or which don't get interacted with at all
  • The navigational path that users take through your email.
  • The path users take after clicking an email link.
  • Points of friction such as poorly optimized layouts or broken links.
  • Performance issues like slow-loading images or inaccessible designs.

Key differences between mobile analytics and traditional analytics

While traditional analytics might measure desktop-based metrics, mobile analytics reveals how factors like responsive design, mobile-friendly layouts, and load times impact engagement.

From interactions like swipes, clicks, to even orientation changes (landscape vs. portrait). For email marketers, this means deeper insights into how users engage with your content on mobile.

Key email metrics in mobile analytics

These are commonly measured because each gives you important information about user engagement and your email's performance. Collectively, they give you an overarching view of what’s working well and what isn’t so you can improve your campaigns.

  • Open rate: Helps you assess whether your email captures interest at first glance. Low open rates on mobile may signal that your subject lines or send time isn’t aligned with user preferences. For mobile users, shorter, punchier subject lines often perform better, as they’re fully visible on smaller screens.
  • Device-specific click rates: Analyzing clicks segmented by device type (e.g., smartphones vs. tablets) can help you understand how different mobile experiences affect engagement. . For example, smartphone users may prefer more streamlined layouts, while tablet users may enjoy more detailed content.
  • Scroll depth: Tracks how far users scroll through your email on mobile devices. If users don't scroll past the top of your email on mobile, this may guide you to add the most important content above the fold.
  • Bounce rate: Measures how often users exit or leave your linked pages immediately after clicking through from an email. On mobile, high bounce rates might stem from slow-loading pages, confusing navigation, or unresponsive design.
  • Conversion rate: This is the percentage of users who complete a desired action, such as making a purchase or clicking on a landing page. It offers insight into how effectively your emails are in achieing the intended goals whether it is a traditional campaign or experiential.

Whatever metrics you prioritize, make sure to integrate a robust, accurate data processing pipeline. This guarantees real-time insights, so you’re always making decisions based on the latest figures. 

How mobile analytics can help you improve user experience

1. Identify gaps and friction early on

Delivering a smooth user experience is crucial for high engagement. If users encounter barriers that prevent them from taking action, it's best to know the root cause sooner rather than later. 

Mobile analytics uncover navigational and performance issues like confusing layouts, unresponsive buttons, or poor readability.

For example, if a significant portion of users drop off after opening your email, analytics might reveal slow-loading images or unclear CTAs as culprits. You can also pair your website's mobile analytics to inform your email campaigns.

For example, let’s say that a high volume of users is churning during your in-app checkout process, which according to the Baymard Institute study might happen for varying reasons.

Image sourced from baymardinstitute.com 

On your website you may integrate a solution like Vonage Cloud PBX to enable users to contact your customer support team directly from the checkout page. Or proactively offer support via live chat (just make sure to follow TCPA compliance). But then you can go one step further and set up abandoned cart campaigns to re-engage users. 

In short, mobile analytics can provide helpful insight into your users' actual experience, allowing you to explore new and creative solutions. You can use tools like a Kanban board to plan your approach, create visualizations of the user journey, pinpoint priority areas for improvement, and assign tasks to relevant teams.

2. Analyze user flows

Mobile analytics shares valuable insight on your user journey-- from opening and to become a customer. For example, if users abandon your landing page after clicking an email, it could signal that the page design or content isn’t aligned with their expectations. This could mean your page needs to be simplified or your emails need to be a lot more clear.

Again, you can pair your website's or apps mobile analytics to then guide your email campaigns. A recent survey by Newstore found that 60% of shoppers prefer mobile apps over mobile websites. Mobile apps are easier to use, leading to better UX, increased sales, and higher retention.

Image sourced from newstore.com

If you're noticing that users are not as active on mobile app, this could mean your app interface needs to be simplified or that folks may need more guidance. You could send a series of onboarding emails to help customers use your product effectively.

Along with understanding where the friction lies, mobile analytics tells you what motivates consistent engagement. Analytics opens and conversion rates on mobile vs. desktop can uncover the drivers behind engagement and retention for mobile users. It might be that certain types of notification emails encourage repeat interactions.

Overall, understanding what drives loyalty can help you optimize user journeys at scale to drive repeat engagement and long-term retention, making sure you get a good return on your email marketing efforts and app development cost.

3. Create personalize experiences

Mobile analytics offers a deeper understanding of user behavior and preferences. This can be used to segment users and create personalized experiences. You can feed mobile analytics into your CDP and CRM to help you accurately segment customers according to their preferences, user behavior, demographics, and stage in the customer journey. One way to personalize the experience is to tailor the timing of email notifications to when they are most active or recommending solutions to users based on their preferences.

From there, you can then A/B test multiple versions of a personalized email to asses what actually turns leads into customers. For example, you might test two different layouts or calls-to-action.

Design seamless mobile experiences with Beefree

Whether you're crafting emails for E-commerce, SaaS, or B2b, creating convenient, seamless experiences for mobile users is crucial. Mobile analytics keeps your business attuned to the unique needs of your mobile customers. From streamlining journeys to personalizing experiences, the valuable insights gleaned from mobile analytics help you drive sales and retain customers.

Beefree’s Mobile Design Mode eliminates guesswork, allowing you to design with confidence for the fastest-growing segment of email users: those on mobile devices. Our Mobile Design Mode feature allows you to preview and edit emails specifically for mobile devices, ensuring that your design elements—such as images, text, and buttons—adapt perfectly to smaller screens.

Start designing with ease now.

Celebrating the 2024 Really Good Emails Award

Discover the standout email campaigns that defined 2024 in the first-ever Really Good Emails Awards. Dive into the insights and inspiration that can elevate your email marketing to award-winning heights.
Beefree team
Beefree team
18 Dec
2024

Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.

Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.

These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:

  • Community favorites: Campaigns you searched for, saved, and clicked on the most.
  • Innovation and trends: Designs that pushed boundaries and set new benchmarks.
  • Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Download the awards

Why these awards matter

Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:

  • Stay ahead of trends: Understand the latest innovations shaping the industry.
  • Refine your strategy: Learn how to balance creativity with proven marketing principles.
  • Elevate your designs: Incorporate bold, eye-catching elements into your emails.

Not another boring resource: Here's what's inside

The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.

  • Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
  • Easy access to all winning emails and categories: All of the best of the best in one place.
  • The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
  • Exclusive Beefree deal: Black Friday came a little late, but we delivered.
  • and so much more! 

A closer look at the winning categories

We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.

  • Welcome emails
  • Product launch
  • Re-engagement emails
  • Pet emails
  • Outdoor/travel emails
  • Drinks emails
  • Subject line
  • Best CTA
  • Quiz
  • Seasonal email
  • Most creative email

The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.

Download the full Awards resource to access all the winners, runner-ups, and actionable insights.

A sneak peak

From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:

🥇Best welcome email: Miro

First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs. 

Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.

Download the full award deck

🥇Best product launch: Volkswagen

Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible. 

Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.

Download the full award deck

🥇Best re-engagement email: Sometimes Always

Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance. 

Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.

Download the full award deck

🥇Best seasonal email: Touchland

Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional. 

Download the full award deck

These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.

Download the deck for the rest of the winners

What next? Turn inspiration into action

The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:

Join the celebration

The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.

Here’s to a future filled with creativity, connection, and campaigns that inspire.

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