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How to Create a High-Converting Email Marketing Campaign

Beefree team
Beefree team
Mar 22, 2024
How to Create a High-Converting Email Marketing Campaign

Diving into the world of email marketing? You're in for an exciting ride! Crafting the perfect email campaign is an art, blending strategy, design, and an understanding of human behavior. While that sounds intimidated, fret not.

Whether you're a newbie or a seasoned marketer, this guide is your golden ticket. We'll walk you through the ins and outs of creating email marketing campaigns that not only captivate but also convert. Ready to boost those conversions? Let's get started!

What is an email marketing campaign?

Think of an email marketing campaign as a way to connect with new and existing customers. It is how businesses, big or small, connect with their audience, share valuable content, and encourage their readers to take action. Whether that be to make a purchase, go to a landing page, or simply to engage with the email content.

Benefits of email marketing campaigns

A study by the Data & Marketing Association found that for every $1 spent on email marketing, the average return on investment (ROI) is $42. Not only is email an cost-effective way to market your products and services, but they are great in building lasting connections with your audiences, regardless of which phase in your lifecycle they live in. Here are some benefits of creating email marketing campaigns to nurture your audience:

  • Awareness Stage: Become a familiar face to those who might not know you yet. Introduce your brand, our products or services. This is a great place to set a welcome series once someone subscribed to your list. Email campaigns at this stage help with brand recognition.
  • Consideration Stage: Once your new audience becomes acquainted with your brand, they might start looking to you to help meet their needs. If you're a SaaS platform, this is a great time to send product tutorials or share case studies and testimonials. Campaigns at this stage help to increase traffic to your website and help to nurture your audience to eventually become paying customers! 
  • Decision Stage: Once a subscriber becomes familiar with your product and how exactly you can help them meet their needs, you're a solid contender. This is where email campaigns serve as a way to show why you are a better solution and help differentiate you from the competition. Consider sending exclusive discounts, free demos, or limited-time offers to incentivize action.
  • Retention and Advocacy Stage: Once a subscriber turns into a customer, it's time to build a long time relationship! Send thank you emails to express gratitude for their purchase. Additionally, you can send additional support or resources to enhance their overall experience. Email campaigns in this stage encourage repeat customers and build brand loyalty.

10 Steps to creating an effective email marketing campaign

Embarking on an email marketing journey? Perfect! Crafting a high-converting email marketing campaign might seem daunting, but with the right steps, it's a breeze. Let's walk you through the ten steps of this journey, ensuring you're on the right track from the get-go.

Step 1: Set clear campaign goals

According to the Content Marketing Institute, 62% of the most successful content marketers have a documented strategy, whereas only 16% of the least successful have one. Before you even type out that first email, it's important to know where you're headed. Setting clear, actionable goals for your campaign is the foundation of any successful marketing campaign.

Whether you're aiming to boost lead generation, ramp up sales, or simply engage more with your audience, having a defined goal will guide your strategy and content.

Think of it as your email marketing compass – without it, you might find yourself lost in the vast sea of content possibilities.

Step 2: Select your email marketing campaign type

Once you've set your goals, it's time to plan how to achieve them.

This is where selecting the right type of email campaign comes into play. Your campaign type should align seamlessly with your goals. For instance, if your goal is to welcome new subscribers, an onboarding email series would be your best bet. Take a look at some of these example email campaigns below:

  • Onboarding Emails: Perfect for introducing new subscribers to your brand.
  • Promotional Campaigns: Ideal for showcasing new products, services, or special deals.
  • Re-engagement Emails: Great for reigniting the spark with subscribers who've been a tad inactive.

By aligning your campaign type with your goals, you're setting the stage for a more focused and effective email marketing strategy.

Step 3: Understand your audience

Understanding who you're sending your email campaign to isn't just about knowing their email addresses. Instead, it's about diving deep into the data to identify their preferences, needs, and behaviors. Tailoring your campaigns to resonate with specific audience segments can skyrocket engagement. 

For instance, if you're a clothing brand and notice a group of subscribers frequently shopping for activewear, why not send them a curated campaign on your latest gym gear? By tuning into their interests, you're not just sending emails; you're sending value.

Here are some additional strategies and examples to consider:

  • Segmentation: Divide your email list based on specific criteria like purchase history, location, or engagement level. For a tech store, you might have segments like "Gadget Enthusiasts" or "Home Office Tech Lovers."
  • Personalized Recommendations: If you're a bookstore and notice a subscriber frequently buying mystery novels, send them an email highlighting the latest releases in that genre.
  • Special Offers: For a beauty brand, if a segment of your audience often buys skincare products, offer them an exclusive discount on a new skincare range.
  • Feedback Loops: Send out surveys or feedback forms. If a segment of your audience expresses interest in eco-friendly products, launch a campaign showcasing your sustainable range.
  • Behavioral Triggers: If a subscriber often abandons their cart, send them a personalized reminder with a special offer to complete their purchase.

By truly understanding and catering to the unique interests of your audience segments, you're crafting experiences, building trust, and most importantly, ensuring you stay in the minds of your customers.

Step 4: Plan your email schedule

Flooding your subscribers with daily emails might seem like a good idea at first, but let's be real – no one likes an overstuffed inbox. It's all about finding that sweet spot. By planning out an email schedule, you're ensuring that you pop up in their inbox just enough to be remembered, but not too much that you become that annoying friend.

Now, when plotting out that schedule, put yourself in your subscribers' shoes. Think about their time zones – no one wants a 3 AM email alert. Consider their daily routines – are they morning email checkers or evening readers? And of course, tailor your content to fit the moment. A weekend might be perfect for a leisurely read, while a quick mid-week offer might be more apt for a Tuesday.

Oh, and speaking of tailoring content, those follow-up emails? Pure gold. Imagine your subscriber eyeing a product, adding it to their cart, but then getting distracted. A gentle reminder, like "Hey, you left something behind!", can be the nudge they need to complete the purchase. It's these little touches that can boost your conversion rates sky-high.

Step 5: Consider automation

With email automation tools, you can set up your emails and follow-ups to be sent out at specific times, ensuring you never miss a beat. Beyond just timing, these tools can craft personalized email journeys for each subscriber based on their actions.

Imagine a subscriber browsing through a product but not making a purchase. Automation can swoop in with a tailored email nudging them to revisit. Or if someone just made their first purchase, why not send them a warm welcome email? It's all about ensuring every email feels like it's been handcrafted just for them, based on their actions and preferences.

Step 6: Create attention-grabbing subject lines

Let's face it; we all judge emails by their subject lines. It's the first thing your subscribers see, and it can make or break their decision to open your email. Crafting a compelling subject line is like creating a movie trailer—it should give a hint of what's inside without giving everything away. 

For instance, instead of "Sale on Shoes," how about "Step Up Your Shoe Game: Exclusive Sale Inside!"? A sprinkle of curiosity, a dash of excitement, and you've got yourself a winning subject line.

Here are some tips and tricks to master the art of subject line creation:

  • Use Power Words: Words like "Exclusive," "Limited," or "Unlock" can add a sense of urgency or exclusivity.
  • Ask a Question: "Ready for Summer?" or "Looking for the Perfect Gift?" can engage the reader's mind instantly.
  • Keep it Short and Sweet: With many people checking emails on mobile, a concise subject line ensures your entire message is visible.
  • Personalize: Including the subscriber's name or a recent purchase can make the email feel tailored just for them: "John, Ready for Round Two of Our Bestsellers?"
  • Use Emojis Wisely: A well-placed emoji can make your email stand out, but ensure it aligns with your brand and message.
  • Create a Sense of Mystery: "You Won't Believe What's Inside!" can pique curiosity and drive opens.

And always remember, testing is your best friend. A/B test different subject lines to see what resonates best with your audience. By blending creativity with strategy, your subject lines won't just be read; they'll be remembered.

Step 7: Craft engaging email copy

You've got them to open the email with that killer subject line, now it's showtime! Crafting engaging email copy is all about speaking directly to your audience's needs and interests. Remember our chat about understanding your audience? This is where it pays off. 

If you know your subscribers love eco-friendly products, highlight that in your copy. "Sustainably made, just for you!" or "Eco-chic picks you'll adore!" are just a couple of ways to resonate.

The copy is a perfect dance of information and allure. You copy should tell a story that doesn't just inform but truly captivates and guides your reader through the email with ease.

PRO Tip: Adding language from your customers via testimonial is a perfect way to tell a story and show your readers the value that you offer.

Step 8: Nail Your email design

While words can paint a picture, the design brings it to life. A well-designed email isn't just about looking pretty; it's about creating an experience for your subscribers. Think bold colors, captivating images, and intuitive layouts. For instance, a CTA button that pops or an interactive carousel showcasing your products can elevate the user experience. 

With tools like Beefree, a no-code HTML email builder and a range of templates, you can craft stunning emails in no time at all.

Step 9: Test and optimize

Once you've crafted your emails, it's time to ensure its effectiveness.

By A/B testing different versions of your email, be it the subject line, design, or copy, you can pinpoint what resonates most with your audience. 

Monitor the results, analyze, and optimize for future campaigns. It's all about that continuous cycle of learning and improving. After all, the email marketing world is ever-evolving, and staying ahead of the curve ensures your campaigns remain top-notch.

Imagine you're launching a new product, and you've designed two potential email campaigns to announce it. One email has a subject line that reads, "Introducing Our Latest Innovation!" and the other says, "You Asked, We Listened: Meet Our New Product!" Which one will drive more opens? Which copy will lead to more clicks? 

Start by sending the two versions to a small segment of your audience. Monitor which one gets better engagement. Is it the direct announcement or the one that hints at customer feedback? Once you've gathered enough data, send the winning version to your entire list.

It's not about guessing; it's about making data-driven decisions. By continuously testing and iterating, you ensure that every email you send is optimized for success.

Step 10: Don't stop building your email list

You've got your goals and campaign type down, but who are you sending these emails to? Enter the importance of building a robust email list. Think of it as gathering an audience for your grand performance. A well-curated email list ensures that your content reaches people genuinely interested in what you have to offer. 

A quick tip? Offer value! Whether it's an exclusive discount, a handy e-book, or a sneak peek into upcoming products, give your audience a reason to share their email. Remember, quality over quantity is the name of the game here.

Here are some more actionable tips that you can take to grow your email list:

  • Offer Value: People love perks! Whether it's an exclusive discount, a valuable e-book, or early access to a new product, give them a compelling reason to hit that 'subscribe' button.
  • Engage on Social Media: Use your platforms to promote sign-ups. A captivating post about an upcoming newsletter can pique interest.
  • Host Webinars or Events: These can be a goldmine for collecting emails. Attendees are already interested in your content, making them prime candidates for your list.
  • Leverage Pop-ups on Your Site: But remember, timing is key. Don't bombard visitors the second they land. Instead, consider exit-intent pop-ups or time-based ones.
  • Prioritize Quality Over Quantity: It's tempting to chase big numbers, but a smaller, engaged list is far more valuable than a large, disinterested one.

Building an email list is a continuous journey, but with these tips in your arsenal, you're well on your way to email marketing success.

Create Your Email Marketing Campaign Today With Beefree

If you're ready to make a splash in the email marketing world, focus on creating campaigns that really resonate with your audience. Give them something they'll look forward to receiving, and you'll see the results in your engagement metrics. Each email you send is an opportunity to engage your audience in a meaningful way. It's not just about the words and images you use, but also about the overall experience you create for them.

With Beefree's email builder, crafting those moments has never been easier. Dive in, explore, and watch your campaigns come to life in no time! The best part? It's free.

Related posts

Best Practices in Email Marketing for Digital Agencies

Delve into the email marketing best practices that can empower digital agencies to harness the full potential of emails. From crafting compelling content to leveraging automation and segmentation, these practices are essential for driving engagement, nurturing leads, and achieving remarkable results
Beefree team
Apr 10, 2024

For fast-paced digital marketing agencies, it's common to focus on nurturing and expanding your clients' businesses, that you leave little room to promote your own services. While this is unintentional, this oversight may be hindering your agency's growth potential.

That's where email marketing comes in as a game-changer forbusy agencies. With email creation becoming more intuitive, powerful, and 37% of brands increasing their email budgets it's clear to see that email continues to grow as an effective marketing solution.

Let's delve into the best practices that can elevate your agency's email marketing game and unlock new avenues of success.

Why email marketing benefits digital marketing agencies

With 4.3 billion email users, email continues as a sustainable, cost-effective, and high-converting solution to effortlessly balance client acquisition and client retention.

This single strategy enables targeted outreach to engage and move audiences through different stages of the buyer's journey. For new audiences, email marketing can be used to show them your work, promote services, and reasons to work with you. For customer loyalty and retention, email can be used to upsell and/or communicate the consistent value you bring to your clients.

Email marketing presents a lucrative opportunity for marketing agencies of all sizes to thrive and grow. By consistently engaging potential clients and ensuring your presence remains prominent, you establish top-of-mind recall for marketing services.

#1: Segmentation to keep the balance

As your organization grows, you will notice that your audience has a wide range of interests depending on their demographics, business, and needs. Segmentation involves dividing your email list into different groups based on specific criteria, such as industry or stage in your client acquisition journey.

Segmentation enables you to send targeted and personalized content to each group, increasing the relevance and effectiveness of your campaigns and ROI. For example, if you have a segment of subscribers who are interested in social media marketing, you can tailor your emails to provide them with valuable tips and resources in that area.

Seer Interactive, for instance, is a digital marketing agency serving a variety of audiences from digital marketers who need to stay up to date on best practices to prospective customers. You can see in the example below how Seer differs their emails based on the audience.

Email for digital marketers:

Focuses on speaking to digital marketers who are interested in learning more about how to improve their services, what's new in the industry, and new tools and solutions.


Email for potential clients:

The second email targets potential clients who are likely in the discovery phase of what an agency does. Seer provides some insights to help the reader make more informed decisions with comparisons, a checklist, and an article with what to expect. This email, while does not directly promote Seer's services, let's the reader know that this agency is here to help keeping them top of mind.

Segmenting your audience using the customer journey funnel

As mentioned earlier, one of the most beneficial aspects of email marketing for agencies is the ability to maintain balance between client acquisition and customer retainment. In our professional experience, the best way to do this is to map out your customer journey and plan out how each stage serves your audience and of course moves them through the journey. While your client’s journey may vary depending on your services, but typically it entails the following: 

  • Awareness: In this stage, prospects have heard your name but are just getting to know who you are. This is where you can create a sequence of emails for them to get to know your agency, the services you offer, and what makes you unique. 
  • Consideration: This audience is weighing their options about the best marketing agency for them. This is where you will likely begin to provide statistics about the returns you’ve achieved for other clients or share testimonials. 
  • Decision/conversion: This is the stage when prospects just need that final push to take action and sign on as clients. In this stage, you can offer incentives or a free trial of one services.
  • Loyalty: This is the stage when a business has signed on as a client or made a purchase and your goal is to retain them. You’ll want to send these clients loyalty-boosting content like announcements about new products, appreciation for their support, and informative content that is helpful to them.

Ultimately, segmentation is a great way to keep your subscribers engaged and drive client acquisition and retention. Once you have a clear understanding of your client journey and the goals at each stage, now it's time to grow your email list.

#2: Building and growing your email list

To maximize the effectiveness of your email marketing campaigns, it is essential to first start building a quality list of people who are interested in what you have to offer and say.

  1. Make it easy to subscribe: Whether you're using a form on your website or a landing page, make sure that your process is simple. Only ask for only essential information, ideally only up to three. Some suggestions are name, email address, and a question that could help you segment them into groups such as "are you looking for an agency?" This simple question could help segment new subscribers to cold vs. hot leads. Don't forget to use a clear CTA that communicated what the next step is.  
  2. Leverage social media: Promote your email list on social media platforms like Facebook, Instagram, Tik Tok, and Twitter/X to reach a wider audience and encourage sign-ups.
  3. Offer valuable incentives: Provide something of value, such as appealing discounts on a client’s first service or exclusive content like a guide to social media marketing in exchange for people signing up to your email list.
  4. Regularly clean your list: While building and growing your email list, it is important to regularly examine your subscribers and remove those who are not engaging. This helps maintain a healthy list and ensures that your metrics accurately reflect subscriber engagement.
  5. Don’t forget existing clients: Add your existing clients to your mailing list so they can stay up to date on your latest services and offers. Additionally create a segment of former clients who have not engaged with your agency in a while. This segment is perfect for targeted emails meant to re-engage them, like personalized information about where they left off in the process and a call-to-action button for them to jump back in.
  6. Provide compelling content consistently: Deliver content that is interesting, informative, and valuable to keep subscribers engaged and to make them more likely to tell others about your mailing list. The friends they tell may become subscribers and eventually clients.

Keep these best practices in mind to build a high-quality subscriber list who are genuinely interested in your brand. 

#3: Designing high-converting emails

The effectiveness of your email campaigns is directly influenced by the design choices you make. Research shows that visually appealing designs can significantly enhance engagement rates.

Email design best practices

Strategic design choices not only make your emails more appealing, but also drive higher conversions.

  1. Personalize your emails: HubSpot ranks message personalization as one of the most effective strategies for email marketing. Tailor the content based on their interests or past interactions with your brand, such as by including a section for recommended services. This increases engagement and makes your emails more relevant.
  2. Use professional and high-quality visual design: Use high-quality images and graphics that support your message and reflect your brand's identity. A visually appealing email is more likely to capture attention and encourage click-throughs. In fact, according to Campaign Monitor, communications with visuals receive 650% more engagement than those without.
  3. Include a clear call-to-action (CTA): Wordstream found that one CTA in your email can garner 371% more clicks and over 1600% higher sales. Your CTA should be prominent, concise, and action-oriented. Make it easy for recipients to understand what they need to do next, whether it's making a purchase, signing up for an event, or downloading a resource.
  4. Maintain consistent branding: Ensure that your email templates align with your brand's colors, fonts, and overall visual style. Consistency helps build recognition and reinforces trust with your audience, and according to GaggleAMP, customers who feel connected to your brand account for 37% of revenue and spend twice as much.
  5. Design for mobile devices: According to eMarketer, over half of emails are opened on mobile devices. Be sure your emails are mobile-friendly so they still look clean and engaging for your recipients.

Leverage email templates

Email marketing templates are a great asset for your email design. Many email marketing tools offer pre-designed emails that you can easily customize to suit your needs and brand guidelines.

By using pre-built templates, your agency can significantly reduce the time and effort required to create engaging emails, ultimately boosting your return on investment (ROI) by maximizing the impact of your email marketing efforts.

source: https://app.userevidence.com/assets/9921CTHL

Ensure responsive, mobile-optimized, HTML email design

When designing your marketing emails, designing in HTML helps ensure that your emails will be readable in nearly any email app (like Gmail, Outlook, and so on) and device. Fortunately, you don’t have to be an HTML coder to create HTML emails.

Now a days, there are many tools that offer an easy-to-use design interface so you can design your emails and export the HTML the solution builds for you. These tools, streamline and make the design process more efficient, without the need to have any knowledge on HTML or CSS.

By utilizing an HTML email design tool, such as Beefree, not only can you enjoy the peace of mind that your emails will render well, but you also benefit from a solution that helps you and your agency save time, increase productivity, and get more done with less resources.

source: https://app.userevidence.com/assets/7845FVNE

However, not all HTML email builders are made equal.

#4: Choosing the right email marketing software for your agency

A stellar email campaign starts with effective and productive email marketing software. When choosing email marketing software, it's important to consider factors such as ease of use, customization options, integration capabilities with other tools, and more.

Factors to consider when choosing email marketing software

How do you determine which of the many email marketing tools is the best fit for your agency’s needs? Here are some important factors to consider while you weigh your options:

  1. Check out the features: Every software has its own collection of features like scheduled sending, automated options for sending a series of emails, personalization, design capabilities, and so on. Compare tools and their features against your list of must-haves.
  2. Examine the pricing: Cost matters in your ROI. Pick a service that fits your budget.
  3. Consider other capabilities: Some tools offer email marketing along with other helpful services like social media ads, website analytics, and so on. Consider whether there are email marketing tools that will also replace some of your other software.
  4. Try A/B testing: If you’re able to try out multiple email tools at the same time, consider sending a few campaigns with each tool to see if one performs better than the other.
  5. Weigh the integration capabilities: Consider email marketing platforms that may integrate with some of the other tools you use, like your client management system. This applies to email tools that integrate with other email tools too, like BeeFree which provides a user-friendly way to design your emails and smoothly send them with nearly any email sending platform
  6. Preview emails: Check out examples of what other businesses have created using each email tool.
  7. Read reviews and research: See what other businesses (and especially other marketing agencies, if possible) have to say about each tool.

Recommended email marketing tools

Here's a quick rundown of some recommended email design tools that can help maximize your ROI:

HubSpot

  • Key features: AI-driven marketing automation, built-in analytics, advanced segmentation, customizable templates.
  • Benefits: Targeted emails improve ROI and overall marketing strategy. HubSpot's AI can help with segmentation and crafting tailored emails for each recipient.

MailChimp

  • Key features: Easy usability, broad template selection, robust automation, analytics.
  • Benefits: Good for beginners and seasoned marketers alike, MailChimp offers an intuitive platform with high flexibility.

Constant Contact

  • Key features: User-friendly interface, diverse template library, event management tools, social media integration.
  • Benefits: Great for small to midsize businesses. It offers a range of features that can help streamline and automate your email marketing processes.

GetResponse

  • Key features: All-in-one platform, landing page builder, advanced analytics, webinar hosting
  • Benefits: If you're looking for more than just email marketing, GetResponse offers a suite of tools including landing page and webinar solutions.

ActiveCampaign

  • Key features: Advanced automation, CRM integration, messaging features, customer behavior tracking
  • Benefits: ActiveCampaign is ideal for businesses with a focus on customer relationships. It offers extensive automation and tracking capabilities for a more personalized approach.

Beefree

  • Key features: Specializing in HTML email design, with an extensive catalog of email templates to use and a drag-and-drop email editor for complete customization
  • Benefits: While emails cannot be exported via Beefree like the above, Beefree integrates with all major email sending platforms for easy use with your favorite software. Additionally, the application offers free and cost-effective plans to help you get started.
source: https://app.userevidence.com/assets/2327OLKA

To ensure you're choosing the right tool, consider your organization's unique needs, the tool's capabilities, and how well it integrates with your existing marketing tech stack.

#5: Automating Your email marketing efforts

Leveraging automation in your email marketing strategy can significantly enhance your outreach efforts and improve your email marketing ROI. By automating certain aspects of your email campaigns, you can ensure timely and targeted communication with potential clients, increasing the likelihood of engagement.

Automation allows you to schedule emails to be sent at optimal times and personalize content based on user behavior. This not only saves time and resources but also maximizes the impact of your emails. There are several ways that your agencies can incorporate automation, but here are some:

  • Sending an email to clients who started but didn’t complete your inquiry process.
  • Automated welcome series for new clients that introduces them to your work process.
  • Automated follow-ups for webinars, events, or meetings.

Benefits of email marketing automation

  1. Increased efficiency: With automated emails, you can reach a larger number of clients or reach clients more reliably without having to manually send individual emails.
  2. Engagement and lead nurturing: Marketing automation sometimes offers advanced features like lead scoring and nurturing. You can segment your audience based on their behavior or interests, ensuring that they receive relevant content tailored specifically for them.
  3. Advanced user segmentation: Automation allows you to segment your email list based on various criteria such as demographics, purchase history, or engagement level. This enables you to send personalized messages that resonate with each segment of your audience.
  4. Increased conversions: By sending targeted and timely emails through automation, you can significantly improve conversion rates. Whether it's encouraging a purchase or promoting an upcoming event, automated emails can help drive more conversions for your agency.

#6: Tracking and measuring for success

To ensure the effectiveness of your email marketing efforts, it is crucial to track and measure key metrics such as open rates, click-through rates, and conversion rates. This data helps you recognize trends, such as what designs or content resonate the most with your clients, and help make informed decisions for your next campaign.

Important metrics to track

Here are some key metrics that you should track throughout your agency’s email marketing campaigns.

  1. Open rate: Shows the percentage of recipients who opened your email out of those who received it. It gives insight into the effectiveness of subject lines and sender names.
  2. Click-through rate: Measures the percentage of recipients who clicked on a link within your email. It helps you evaluate the effectiveness of your email content and call-to-action.
  3. Conversion rate: Tells you how many recipients took the desired action after clicking through your email. In the case of a marketing agency, that action could be filling out your website’s contact form.
  4. Bounce rate: Tracks the percentage of emails that were not delivered to recipients' inboxes due to invalid or non-existent email addresses.
  5. List growth rate: Allows you to assess how quickly your email list is expanding so you can adjust your acquisition strategies accordingly.
  6. Email sharing/forwarding rate: Measures how often recipients share or forward your emails to others. It can indicate whether your content resonates with your audience and has potential for increased reach.
  7. Unsubscribe rate: Monitors the percentage of recipients who unsubscribe from your emails after receiving them. High unsubscribe rates may indicate issues with targeting, content relevance, or frequency.

To learn more about how to measure and make informed decisions based on each metrics read: 8 Email Metrics That Actually Matter in 2024

Unlocking the power of email marketing for agencies

Digital marketing agencies have a unique business model and a unique use for email marketing. Unlike many businesses, you aren’t trying to use your email marketing to make a quick sale or appeal to impulse buyers. You’re trying to establish a genuine and ongoing connection with potential clients and show them the concrete value you can bring to their businesses. Agency-specific strategies like those above can help you make the most of every email you send.

Want a more efficient way to create compelling marketing emails? The Beefree "Business" plan is the perfect solution for growing agencies to scale their email marketing processes and campaigns. Start your free 15-day Business trial today

source: https://app.userevidence.com/assets/2651YKEJ


Frequently asked questions for agencies

1. How can email marketing help digital agencies maximize their ROI?

Email marketing helps digital agencies maximize their ROI by allowing them to reach a targeted audience, build relationships with clients, and drive traffic to their website or landing page.

2. What are some best practices for email marketing in digital agencies?

Some best practices for email marketing in digital agencies include segmenting the audience according to interests or needs and other factors, personalizing emails, creating compelling subject lines and content, optimizing for mobile devices, and analyzing campaign data to make improvements.

3. How often should digital agencies send emails to their subscribers?

The frequency of sending emails will depend on factors such as the industry, target audience, and goals of the campaign. However, it is generally recommended to maintain a consistent schedule that provides value without overwhelming subscribers.

4. What metrics should digital agencies track to measure the success of their email marketing campaigns?

Digital agencies should track metrics such as open rates, click-through rates (CTRs), conversion rates, bounce rates, and unsubscribe rates to measure the success of their email marketing campaigns.

5. Are there any legal considerations when conducting email marketing for digital agencies?

Yes, there are legal considerations when conducting email marketing. Digital agencies need to comply with anti-spam laws like the CAN-SPAM Act in the United States and GDPR in Europe by including clear opt-in/opt-out options, providing accurate sender information in each email sent, and following other guidelines.

Beefree vs Knak: How Beefree and Knak Stack Up in the World of Email Marketing

Discover the showdown between Beefree and Knak in the realm of email marketing. This blog dissects the strengths, weaknesses, and unique offerings of both platforms, providing valuable insights for marketers seeking the perfect fit for their email design needs.
Beefree team
Apr 4, 2024

There's a multitude of factors contributing to successful email marketing, spanning from your subscriber list to segmentation, personalization, and notably, your email design. In fact, according to Hubspot, 20% of marketers witness enhanced email engagement as a result of enhancing their email design.

However, when it comes to email design, often times email builders in your ESPs can often feel limiting. To help you find the right fit, let’s compare two favorites in the field: Beefree vs Knak.

Beefree vs Knak: An in-depth comparison for digital marketers

Before we put Beefree and Knak head to head to see how they compare to meet the needs of your business, let’s get to know each of these tools.

What is Beefree?

Beefree is a web-based SaaS tool enabling email creators to design emails and landing pages without code. The application features an easy-to-use  interface and translates your design choices to HTML, assembling a responsive email that displays smoothly across all email client like Gmail, Outlook, and more. The ultimate goal of Beefree is to make efficient email design accessible to all, not just experienced coders. The drag and drop builder enables organizations including small businesses and freelancers to elevate their email marketing potential.

Knak at a glance

Like Beefree, Knak is a web-based platform that helps organizations develop professional emails and lancing pages without the need for coding or a design background. Knak’s core focus is streamlining email marketing for larger marketing teams and enterprises. Its features center around collaboration and brand control, allowing administrators to set clear limits so that emails always align with your organization's guidelines.

Feature comparison

How well an email design platform works for your business will largely depend on the features it offers. Which one has the feature lineup you need: Beefree or Knak? Let’s compare.

User interface and ease of use

Making email design easy and accessible for non-coders is the key purpose of both Beefree and Knak, so unsurprisingly, both offer an excellent ease of use. The design interfaces on both platforms are made to be intuitive and to make email design more efficient.

There are some user experience features that differ between the two platforms.

Email testing:

  • Beefree: Users can test how emails will look directly in-app across different devices. You can also test how your email will render in dark mode, send tests, or scan a QR code to easily see how it will look on your mobile device.
  • Knak: Offers an email testing center where users can see how emails will render across different devices and email clients.

AI capabilities:

  • Beefree: In-app AI writing assistant to support copy, image ALT text, and CTAs.
  • Knak: AI capabilities for email translation.

Multi-language content:

  • Beefree: Beefree offers users with the ability to create emails and pages in one primary language and set additional language localizations directly in-app.
  • Knak: As mentioned above, Knak's translation feature is powered by AI. Users can easily create up to 75 variants of your campaigns in different languages.

Integration capabilities?

Template design

Email templates enable professionals to quickly create and send campaigns without the need to start from scratch. Beefree's catalog is the largest in the market with over 1,700+ free email and page templates spanning across a wide range of industries, purposes, and seasons. Even if you prefer to start from scratch, the catalog is a great place to fuel your creativity.

Knak, on the other hand, takes a different approach to providing inspiration. Their Email Gallery showcases 50+ emails from different brands and categories with tips for users to implement into their campaigns. Additionally, to redeem a free template from Knak, there are some prerequisits:

1. Your company must have an annual company revenue of more than $500M

2. You must schedule a 30-minute demo with a Knak expert.

Knak takes a different approach that centers on brand consistency. This platform features an Admin Control Hub which allows administrators to limit users to only specific modules, colors, fonts, images, and customizations.

This way, especially on large teams, administrators will know that every email is on-brand because team members can’t use non-brand colors or design.

As a result, Knak relies less on pre-made templates and more on allowing administrators to create their own templates for internal use.

Customization

As mentioned previously, a downfall of many email builders, specially those in ESPs, is their rigidity. Both Beefree and Knak understand this clearly and aim to provide users with the in-depth customization capabilities.

Dynamic content capabilities?

  • Beefree: Yes
  • Knak: Yes

Brand control:

  • Beefree: Yes with advanced style kits, reusable content blocks, and templates.
  • Knak: Yes with an approved image library, custom colors and fonts, and modules and themes.

Collaboration

Collaboration features also allow both Knak and Beefree to fit smoothly into your workflows. They both allow team members to leave comments in the builder, request for approval, and apply user roles and permissions. Additionally, both solutions allow for integration with project management tools.

As part of their collaboration features, Beefree highlights the importance of organization for large teams. By offering dedicated workspaces for multi-brand businesses where you can add different brand assets, keep campaigns organized by folders, and integrate varying ESPs - Beefree understands the importance of not only seamless collaboration, but increasing productivity.

Cost-effectiveness for email marketing: Pricing structure overview

The Beefree vs Knak pricing is difficult to compare because they’re structured very differently. The pricing of each solution reflects their users. Knak is designed solely for enterprises while Beefree is designed for a wide range of organizations, freelancers, and small businesses. The cost-effectiveness of each solution will depend on your business structure.

Beefree Pricing

Beefree has four plan tiers:

  • Starter: Great for occasional projects.
  • Professional ($25 per month with a 15 day free trial): Best for solo creators or teams of two to three.
  • Business ($134 per month with a 15 day free trial): A self-service solution for scaling organizations.
  • Enterprise (custom): Great for larger organization with complex email needs.

For more on Beefree's capabilities and customer reviews visit: https://www.g2.com/products/beefree-beefree/reviews

Knak Pricing

Unlike Beefree, Knak only offers customized pricing plans so you’ll need to work with a representative to find out your pricing. TrustRadius and SourceForge both report a cost of around $10,000 per year with Knak, but this will, of course, depend on your organization. Knak does offer a free trial of 5-14 days, but you must request it through a representative.

For more on Knak's capabilities and customer reviews visit: https://www.g2.com/products/knak/reviews

Building trust with email marketers

Beefree and Knak both have excellent track records of fostering customer success, ensuring security, and offering their communities with resources with premium support.

Support and client success stories

Due to their difference in users, Beefree and Knak offer different approaches to customer support. For Knak, each customer has an assigned customer support manager. Additional support is available online 7 days a week or you can find answers to FAQs via their Knowledge Base

For Beefree's Business and Professional plans, users receive access to their Beefree CX team and Enterprise plans receive a Dedicated Success Manager for onboarding, training, and success-driven best practices. Free users on the other hand rely on Beefree's Help center and their myriad of resources to help find answers to their needs.

As for client successes, both Beefree's and Knak's customers are proud to share their stories.

One of Beefree’s happy customers is Folderly, an email solutions and organization tool. Folderly had been using HubSpot but wanted more design capabilities, so they chose Beefree to integrate with HubSpot. After investing in Beefree, Folderly saw a fantastic 36% open rate - a 15% increase.

Similarly, Knak proudly serves Foursquare, a location data company formerly known as Factual. The Factual marketing team chose Knak for its smooth integration with Marketo and its email design process quickly simplified. It found that its former 1-to-2-week design process dropped to around ten minutes of work.

Resources and community

Both solutions offer a range of resources to help support and nurture their communities.

Beefree:

  • Community: A space for users to connect, collaborate, find design work, and get advice from other users.
  • Beefree Academy: Real-world examples and tutorials to help you and your team optimize email campaigns, increase productivity, and follow email design best practices.
  • Email Design Blog & More: Go-to resource for all things email creation. From design inspiration, tips, to industry specific solutions.
  • Webinars: Live and recorded sessions to learn and discover the power of Beefree's design suite.

Knak:

Security and compliance

Beefree and Knak have both done their due diligence when it comes to compliance and information security.

Both applications are SOC 2, GDPR compliant, ISO 27001 certified. In addition, Beefree is AWS Certified Cloud Practitioner and an AWS Certified Solutions Architect.

The better choice for your business depends on the security certifications you prioritize.

You can learn more about Beefree's security measures here and learn more about Knak's here.

Making the right choice for your email marketing needs

Ultimately, the decision between Beefree and Knak hinges on the needs and preferences of your organization regarding your email design platform. Will you prioritize the flexibility and creativity of Beefree or opt for the structured brand uniformity provided by Knak? Selecting the right option will enable you to either kickstart or enhance your email marketing initiatives.

To learn more about Beefree, sign up for a Beefree trial.

Beefree vs Stensul: An In-Depth Comparison for Email Marketers

Delve into the comprehensive analysis of two leading email design platforms, Beefree and Stensul. This blog provides a detailed comparison tailored specifically for email marketers, offering insights into their features, functionalities, and suitability for diverse organizational needs.
Beefree team
Apr 4, 2024

Whether email marketing is a new adventure for you or you have years of experience in this excellent marketing strategy, the tools you use can make a world of difference.

The right email design tool can make the design process more efficient, more cost-effective, and more successful without the need for a background in coding or design.

Two of the top tools for email design are Beefree and Stensul. Which one is the right fit for your business? Let’s take a look at Beefree vs. Stensul.

Beefree: An overview

Beefree is a web-based email design application that’s all about making strong email creation accessible to anyone - small business owners, freelancers, marketing agencies, larger businesses, and more. Its goal is to empower any professional to harness the power of email marketing with no need for coding or design experience.

There are two ways to start designing with Beefree.

You can either start with one of Beefree’s 1,700+ templates, crafted by skilled designers for a wide range of industries and purposes, or you can use the drag-and-drop HTML email builder to design your own emails and landing pages from scratch. Both options make it easy and quick to create polished and professional emails that are fully customized for your business. These emails can be sent with any email service provider (ESP), either through a direct integration or by copying the HTML from Beefree and pasting it into your ESP.

Stensul: An overview

On the surface, Stensul is a similar to Beefree. Stensul is a no-code email and landing page design platform that helps to streamline email marketing. The main difference between the two solutions is that while Beefree can be used by anyone from freelancers to enterprise business, Stensul is better suited to serve large businesses due to its structure and pricing.

Stensul is especially known for its robust support. Because its focus is on larger businesses and enterprises, it lives up to enterprise expectations with hands-on support during the onboarding process and throughout a business’s contract with Stensul. Stensul solutions prioritize collaboration,  allowing businesses to easily coordinate their email marketing across teams and tools.

Feature Comparison: Beefree vs Stensul

Since your business has its own needs and workflows, different tools will be better suited to meet your demands. Let’s take a look at Beefree and Stensul side by side to see how their key features compare.

Project capabilities

  • Beefree: Emails and landing pages
  • Stensul: Emails and landing pages

Is coding knowledge needed?

  • Beefree: No
  • Stensul: No

Collaboration capabilities?

Integrations:

  • Beefree: Integrates with your email sending platform of choice and existing project management and communication tools using Webhooks.
  • Stensul: Integrates with a variety of tools for multiple workflow aspects like email service providers and project management applications.

Setup support:

  • Beefree: Enterprise level customers receive a Dedicated Success Manager. For lower tier plans, there is a wide range of public webinars, documentation, and a Beefree Academy for self-service support.
  • Stensul: Customers receive a dedicated enterprise support team, but there is minimal training documentations or online resources available for self-service assistant.

Branding capabilities:

  • Beefree: Extensive customization
  • Stensul: Extensive customization

Templates vs. custom design:

  • Beefree: Custom design and 1,700+ email and page templates.
  • Stensul: Custom design modules only

In depth look into Beefree features.

In depth look into Stensul features.

Pricing: Beefree vs. Stensul

How do Beefree and Stensul stack up when it comes to a cost-benefit analysis? The pricing structures of the two tools are very different, so one may be a better fit for your organization than the other.

Beefree has four plan tiers:

  • Starter: Great for occasional projects.
  • Professional ($25 per month with a 15 day free trial): Best for solo creators or teams of two to three.
  • Business ($134 per month with a 15 day free trial): A self-service solution for scaling organizations.
  • Enterprise (custom): Great for larger organization with complex email needs.

The Starter (free) tier includes many of the tool’s capabilities but in a limited capacity such as limited design storage, a limited number of exports per month, and so on. It’s an excellent way to try out the tool and see how it aligns with your workflows. The Professional, Business, and Enterprise tiers unlock more features and more capacity to allow for a more robust email marketing program. This pricing structure allows your business to easily scale operations with the peace of mind that your solution will grow alongside you.

Source: https://beefree.io/plans-pricing

Stensul has custom pricing for every business. To discover the pricing for your needs, you’ll need to contact the company and schedule a consultation with the team, after which you will receive a custom quote.

Essentially, Stensul has an enterprise-style pricing model that will vary based on your business size and other factors. This means that Stensul has a higher barrier to entry for small businesses and freelancers who don’t want to invest  time in a sales meeting. For enterprises, though, a custom quote from both Beefree and Stensul can allow you to compare the cost for your needs.

Source: https://stensul.com/stensul-pricing-request/

User experience and support

User experience is a foundational priority for both Beefree and Stensul. After all, the purpose of these tools is to open the door to excellent email design for professionals who don’t write code or have design expertise, so both platforms are user-friendly and require minimal learning curve.

As for enabling users to get started, as mentioned previously, Beefree offers two ways to create your emails and landing pages: by designing them from scratch or choosing a templates and customizing it. Stensul, on the other hand, prioritizes custom design rather than templates which can result in a longer time to set up.

As for their customer support, each application takes a different approach. Because Stensul is an enterprise-level solutions they state that "Each of [their] customers receives a dedicated enterprise support team." They also have a Contact page for questions and inquiries.

Beefree, offers a myriad of support resources to help users find just what they need.

  • Help center: Updates with the most recent feature releases.
  • Community: A space for users to connect, collaborate, find design work, and get advice from other users.
  • Beefree Academy: Real-world examples and tutorials to help you and your team optimize email campaigns, increase productivity, and follow email design best practices.

For Business and Professional plans, users receive access to their Beefree CX team and Enterprise plans receive a Dedicated Success Manager for onboarding, training, and success-driven best practices.

What customers say: reviews and feedback

As of April 4th, 2024 both Beefree and Stensul have a rating of 4.7/5 stars on the popular tech review site G2 with varying businesses reviewing each tools. Beefree seems to be most loved by small businesses (50 employees or less) and mid-market (51-1000 employees), while most of Stensul's review come from Enterprises (1,000+ employees).

In Beefree's G2 reviews, users rave about it's responsiveness, easy of use, and time saving features. Some users do note that they wish the platform has more platform had more organizational capabilities in its lower-tier plans.

Read more on what people think of Beefree on G2.

Stensul is enjoyed by users for it's customer support, onboarding process, and similarly to Beefree it's ease of use and integration. Users do note that Stensul can be limiting in terms of customization capabilities and its image editor.

Read more on what people think of Stensul on G2.

Making Your Choice

Beefree and Stensul are both stellar email design tools that work efficiently for their intended purposes. Choosing between Beefree vs. Stensul is a matter of your business’s size and configuration as well as which features are most important for your workflows.

For many businesses, it comes down to trying out various tools to see how they suit your needs. To get started, try Beefree for free.

Best Practices in Email Marketing for Digital Agencies

Delve into the email marketing best practices that can empower digital agencies to harness the full potential of emails. From crafting compelling content to leveraging automation and segmentation, these practices are essential for driving engagement, nurturing leads, and achieving remarkable results
Beefree team
Beefree team
10 Apr
2024

For fast-paced digital marketing agencies, it's common to focus on nurturing and expanding your clients' businesses, that you leave little room to promote your own services. While this is unintentional, this oversight may be hindering your agency's growth potential.

That's where email marketing comes in as a game-changer forbusy agencies. With email creation becoming more intuitive, powerful, and 37% of brands increasing their email budgets it's clear to see that email continues to grow as an effective marketing solution.

Let's delve into the best practices that can elevate your agency's email marketing game and unlock new avenues of success.

Why email marketing benefits digital marketing agencies

With 4.3 billion email users, email continues as a sustainable, cost-effective, and high-converting solution to effortlessly balance client acquisition and client retention.

This single strategy enables targeted outreach to engage and move audiences through different stages of the buyer's journey. For new audiences, email marketing can be used to show them your work, promote services, and reasons to work with you. For customer loyalty and retention, email can be used to upsell and/or communicate the consistent value you bring to your clients.

Email marketing presents a lucrative opportunity for marketing agencies of all sizes to thrive and grow. By consistently engaging potential clients and ensuring your presence remains prominent, you establish top-of-mind recall for marketing services.

#1: Segmentation to keep the balance

As your organization grows, you will notice that your audience has a wide range of interests depending on their demographics, business, and needs. Segmentation involves dividing your email list into different groups based on specific criteria, such as industry or stage in your client acquisition journey.

Segmentation enables you to send targeted and personalized content to each group, increasing the relevance and effectiveness of your campaigns and ROI. For example, if you have a segment of subscribers who are interested in social media marketing, you can tailor your emails to provide them with valuable tips and resources in that area.

Seer Interactive, for instance, is a digital marketing agency serving a variety of audiences from digital marketers who need to stay up to date on best practices to prospective customers. You can see in the example below how Seer differs their emails based on the audience.

Email for digital marketers:

Focuses on speaking to digital marketers who are interested in learning more about how to improve their services, what's new in the industry, and new tools and solutions.


Email for potential clients:

The second email targets potential clients who are likely in the discovery phase of what an agency does. Seer provides some insights to help the reader make more informed decisions with comparisons, a checklist, and an article with what to expect. This email, while does not directly promote Seer's services, let's the reader know that this agency is here to help keeping them top of mind.

Segmenting your audience using the customer journey funnel

As mentioned earlier, one of the most beneficial aspects of email marketing for agencies is the ability to maintain balance between client acquisition and customer retainment. In our professional experience, the best way to do this is to map out your customer journey and plan out how each stage serves your audience and of course moves them through the journey. While your client’s journey may vary depending on your services, but typically it entails the following: 

  • Awareness: In this stage, prospects have heard your name but are just getting to know who you are. This is where you can create a sequence of emails for them to get to know your agency, the services you offer, and what makes you unique. 
  • Consideration: This audience is weighing their options about the best marketing agency for them. This is where you will likely begin to provide statistics about the returns you’ve achieved for other clients or share testimonials. 
  • Decision/conversion: This is the stage when prospects just need that final push to take action and sign on as clients. In this stage, you can offer incentives or a free trial of one services.
  • Loyalty: This is the stage when a business has signed on as a client or made a purchase and your goal is to retain them. You’ll want to send these clients loyalty-boosting content like announcements about new products, appreciation for their support, and informative content that is helpful to them.

Ultimately, segmentation is a great way to keep your subscribers engaged and drive client acquisition and retention. Once you have a clear understanding of your client journey and the goals at each stage, now it's time to grow your email list.

#2: Building and growing your email list

To maximize the effectiveness of your email marketing campaigns, it is essential to first start building a quality list of people who are interested in what you have to offer and say.

  1. Make it easy to subscribe: Whether you're using a form on your website or a landing page, make sure that your process is simple. Only ask for only essential information, ideally only up to three. Some suggestions are name, email address, and a question that could help you segment them into groups such as "are you looking for an agency?" This simple question could help segment new subscribers to cold vs. hot leads. Don't forget to use a clear CTA that communicated what the next step is.  
  2. Leverage social media: Promote your email list on social media platforms like Facebook, Instagram, Tik Tok, and Twitter/X to reach a wider audience and encourage sign-ups.
  3. Offer valuable incentives: Provide something of value, such as appealing discounts on a client’s first service or exclusive content like a guide to social media marketing in exchange for people signing up to your email list.
  4. Regularly clean your list: While building and growing your email list, it is important to regularly examine your subscribers and remove those who are not engaging. This helps maintain a healthy list and ensures that your metrics accurately reflect subscriber engagement.
  5. Don’t forget existing clients: Add your existing clients to your mailing list so they can stay up to date on your latest services and offers. Additionally create a segment of former clients who have not engaged with your agency in a while. This segment is perfect for targeted emails meant to re-engage them, like personalized information about where they left off in the process and a call-to-action button for them to jump back in.
  6. Provide compelling content consistently: Deliver content that is interesting, informative, and valuable to keep subscribers engaged and to make them more likely to tell others about your mailing list. The friends they tell may become subscribers and eventually clients.

Keep these best practices in mind to build a high-quality subscriber list who are genuinely interested in your brand. 

#3: Designing high-converting emails

The effectiveness of your email campaigns is directly influenced by the design choices you make. Research shows that visually appealing designs can significantly enhance engagement rates.

Email design best practices

Strategic design choices not only make your emails more appealing, but also drive higher conversions.

  1. Personalize your emails: HubSpot ranks message personalization as one of the most effective strategies for email marketing. Tailor the content based on their interests or past interactions with your brand, such as by including a section for recommended services. This increases engagement and makes your emails more relevant.
  2. Use professional and high-quality visual design: Use high-quality images and graphics that support your message and reflect your brand's identity. A visually appealing email is more likely to capture attention and encourage click-throughs. In fact, according to Campaign Monitor, communications with visuals receive 650% more engagement than those without.
  3. Include a clear call-to-action (CTA): Wordstream found that one CTA in your email can garner 371% more clicks and over 1600% higher sales. Your CTA should be prominent, concise, and action-oriented. Make it easy for recipients to understand what they need to do next, whether it's making a purchase, signing up for an event, or downloading a resource.
  4. Maintain consistent branding: Ensure that your email templates align with your brand's colors, fonts, and overall visual style. Consistency helps build recognition and reinforces trust with your audience, and according to GaggleAMP, customers who feel connected to your brand account for 37% of revenue and spend twice as much.
  5. Design for mobile devices: According to eMarketer, over half of emails are opened on mobile devices. Be sure your emails are mobile-friendly so they still look clean and engaging for your recipients.

Leverage email templates

Email marketing templates are a great asset for your email design. Many email marketing tools offer pre-designed emails that you can easily customize to suit your needs and brand guidelines.

By using pre-built templates, your agency can significantly reduce the time and effort required to create engaging emails, ultimately boosting your return on investment (ROI) by maximizing the impact of your email marketing efforts.

source: https://app.userevidence.com/assets/9921CTHL

Ensure responsive, mobile-optimized, HTML email design

When designing your marketing emails, designing in HTML helps ensure that your emails will be readable in nearly any email app (like Gmail, Outlook, and so on) and device. Fortunately, you don’t have to be an HTML coder to create HTML emails.

Now a days, there are many tools that offer an easy-to-use design interface so you can design your emails and export the HTML the solution builds for you. These tools, streamline and make the design process more efficient, without the need to have any knowledge on HTML or CSS.

By utilizing an HTML email design tool, such as Beefree, not only can you enjoy the peace of mind that your emails will render well, but you also benefit from a solution that helps you and your agency save time, increase productivity, and get more done with less resources.

source: https://app.userevidence.com/assets/7845FVNE

However, not all HTML email builders are made equal.

#4: Choosing the right email marketing software for your agency

A stellar email campaign starts with effective and productive email marketing software. When choosing email marketing software, it's important to consider factors such as ease of use, customization options, integration capabilities with other tools, and more.

Factors to consider when choosing email marketing software

How do you determine which of the many email marketing tools is the best fit for your agency’s needs? Here are some important factors to consider while you weigh your options:

  1. Check out the features: Every software has its own collection of features like scheduled sending, automated options for sending a series of emails, personalization, design capabilities, and so on. Compare tools and their features against your list of must-haves.
  2. Examine the pricing: Cost matters in your ROI. Pick a service that fits your budget.
  3. Consider other capabilities: Some tools offer email marketing along with other helpful services like social media ads, website analytics, and so on. Consider whether there are email marketing tools that will also replace some of your other software.
  4. Try A/B testing: If you’re able to try out multiple email tools at the same time, consider sending a few campaigns with each tool to see if one performs better than the other.
  5. Weigh the integration capabilities: Consider email marketing platforms that may integrate with some of the other tools you use, like your client management system. This applies to email tools that integrate with other email tools too, like BeeFree which provides a user-friendly way to design your emails and smoothly send them with nearly any email sending platform
  6. Preview emails: Check out examples of what other businesses have created using each email tool.
  7. Read reviews and research: See what other businesses (and especially other marketing agencies, if possible) have to say about each tool.

Recommended email marketing tools

Here's a quick rundown of some recommended email design tools that can help maximize your ROI:

HubSpot

  • Key features: AI-driven marketing automation, built-in analytics, advanced segmentation, customizable templates.
  • Benefits: Targeted emails improve ROI and overall marketing strategy. HubSpot's AI can help with segmentation and crafting tailored emails for each recipient.

MailChimp

  • Key features: Easy usability, broad template selection, robust automation, analytics.
  • Benefits: Good for beginners and seasoned marketers alike, MailChimp offers an intuitive platform with high flexibility.

Constant Contact

  • Key features: User-friendly interface, diverse template library, event management tools, social media integration.
  • Benefits: Great for small to midsize businesses. It offers a range of features that can help streamline and automate your email marketing processes.

GetResponse

  • Key features: All-in-one platform, landing page builder, advanced analytics, webinar hosting
  • Benefits: If you're looking for more than just email marketing, GetResponse offers a suite of tools including landing page and webinar solutions.

ActiveCampaign

  • Key features: Advanced automation, CRM integration, messaging features, customer behavior tracking
  • Benefits: ActiveCampaign is ideal for businesses with a focus on customer relationships. It offers extensive automation and tracking capabilities for a more personalized approach.

Beefree

  • Key features: Specializing in HTML email design, with an extensive catalog of email templates to use and a drag-and-drop email editor for complete customization
  • Benefits: While emails cannot be exported via Beefree like the above, Beefree integrates with all major email sending platforms for easy use with your favorite software. Additionally, the application offers free and cost-effective plans to help you get started.
source: https://app.userevidence.com/assets/2327OLKA

To ensure you're choosing the right tool, consider your organization's unique needs, the tool's capabilities, and how well it integrates with your existing marketing tech stack.

#5: Automating Your email marketing efforts

Leveraging automation in your email marketing strategy can significantly enhance your outreach efforts and improve your email marketing ROI. By automating certain aspects of your email campaigns, you can ensure timely and targeted communication with potential clients, increasing the likelihood of engagement.

Automation allows you to schedule emails to be sent at optimal times and personalize content based on user behavior. This not only saves time and resources but also maximizes the impact of your emails. There are several ways that your agencies can incorporate automation, but here are some:

  • Sending an email to clients who started but didn’t complete your inquiry process.
  • Automated welcome series for new clients that introduces them to your work process.
  • Automated follow-ups for webinars, events, or meetings.

Benefits of email marketing automation

  1. Increased efficiency: With automated emails, you can reach a larger number of clients or reach clients more reliably without having to manually send individual emails.
  2. Engagement and lead nurturing: Marketing automation sometimes offers advanced features like lead scoring and nurturing. You can segment your audience based on their behavior or interests, ensuring that they receive relevant content tailored specifically for them.
  3. Advanced user segmentation: Automation allows you to segment your email list based on various criteria such as demographics, purchase history, or engagement level. This enables you to send personalized messages that resonate with each segment of your audience.
  4. Increased conversions: By sending targeted and timely emails through automation, you can significantly improve conversion rates. Whether it's encouraging a purchase or promoting an upcoming event, automated emails can help drive more conversions for your agency.

#6: Tracking and measuring for success

To ensure the effectiveness of your email marketing efforts, it is crucial to track and measure key metrics such as open rates, click-through rates, and conversion rates. This data helps you recognize trends, such as what designs or content resonate the most with your clients, and help make informed decisions for your next campaign.

Important metrics to track

Here are some key metrics that you should track throughout your agency’s email marketing campaigns.

  1. Open rate: Shows the percentage of recipients who opened your email out of those who received it. It gives insight into the effectiveness of subject lines and sender names.
  2. Click-through rate: Measures the percentage of recipients who clicked on a link within your email. It helps you evaluate the effectiveness of your email content and call-to-action.
  3. Conversion rate: Tells you how many recipients took the desired action after clicking through your email. In the case of a marketing agency, that action could be filling out your website’s contact form.
  4. Bounce rate: Tracks the percentage of emails that were not delivered to recipients' inboxes due to invalid or non-existent email addresses.
  5. List growth rate: Allows you to assess how quickly your email list is expanding so you can adjust your acquisition strategies accordingly.
  6. Email sharing/forwarding rate: Measures how often recipients share or forward your emails to others. It can indicate whether your content resonates with your audience and has potential for increased reach.
  7. Unsubscribe rate: Monitors the percentage of recipients who unsubscribe from your emails after receiving them. High unsubscribe rates may indicate issues with targeting, content relevance, or frequency.

To learn more about how to measure and make informed decisions based on each metrics read: 8 Email Metrics That Actually Matter in 2024

Unlocking the power of email marketing for agencies

Digital marketing agencies have a unique business model and a unique use for email marketing. Unlike many businesses, you aren’t trying to use your email marketing to make a quick sale or appeal to impulse buyers. You’re trying to establish a genuine and ongoing connection with potential clients and show them the concrete value you can bring to their businesses. Agency-specific strategies like those above can help you make the most of every email you send.

Want a more efficient way to create compelling marketing emails? The Beefree "Business" plan is the perfect solution for growing agencies to scale their email marketing processes and campaigns. Start your free 15-day Business trial today

source: https://app.userevidence.com/assets/2651YKEJ


Frequently asked questions for agencies

1. How can email marketing help digital agencies maximize their ROI?

Email marketing helps digital agencies maximize their ROI by allowing them to reach a targeted audience, build relationships with clients, and drive traffic to their website or landing page.

2. What are some best practices for email marketing in digital agencies?

Some best practices for email marketing in digital agencies include segmenting the audience according to interests or needs and other factors, personalizing emails, creating compelling subject lines and content, optimizing for mobile devices, and analyzing campaign data to make improvements.

3. How often should digital agencies send emails to their subscribers?

The frequency of sending emails will depend on factors such as the industry, target audience, and goals of the campaign. However, it is generally recommended to maintain a consistent schedule that provides value without overwhelming subscribers.

4. What metrics should digital agencies track to measure the success of their email marketing campaigns?

Digital agencies should track metrics such as open rates, click-through rates (CTRs), conversion rates, bounce rates, and unsubscribe rates to measure the success of their email marketing campaigns.

5. Are there any legal considerations when conducting email marketing for digital agencies?

Yes, there are legal considerations when conducting email marketing. Digital agencies need to comply with anti-spam laws like the CAN-SPAM Act in the United States and GDPR in Europe by including clear opt-in/opt-out options, providing accurate sender information in each email sent, and following other guidelines.

Beefree vs Knak: How Beefree and Knak Stack Up in the World of Email Marketing

Discover the showdown between Beefree and Knak in the realm of email marketing. This blog dissects the strengths, weaknesses, and unique offerings of both platforms, providing valuable insights for marketers seeking the perfect fit for their email design needs.
Beefree team
Beefree team
4 Apr
2024

There's a multitude of factors contributing to successful email marketing, spanning from your subscriber list to segmentation, personalization, and notably, your email design. In fact, according to Hubspot, 20% of marketers witness enhanced email engagement as a result of enhancing their email design.

However, when it comes to email design, often times email builders in your ESPs can often feel limiting. To help you find the right fit, let’s compare two favorites in the field: Beefree vs Knak.

Beefree vs Knak: An in-depth comparison for digital marketers

Before we put Beefree and Knak head to head to see how they compare to meet the needs of your business, let’s get to know each of these tools.

What is Beefree?

Beefree is a web-based SaaS tool enabling email creators to design emails and landing pages without code. The application features an easy-to-use  interface and translates your design choices to HTML, assembling a responsive email that displays smoothly across all email client like Gmail, Outlook, and more. The ultimate goal of Beefree is to make efficient email design accessible to all, not just experienced coders. The drag and drop builder enables organizations including small businesses and freelancers to elevate their email marketing potential.

Knak at a glance

Like Beefree, Knak is a web-based platform that helps organizations develop professional emails and lancing pages without the need for coding or a design background. Knak’s core focus is streamlining email marketing for larger marketing teams and enterprises. Its features center around collaboration and brand control, allowing administrators to set clear limits so that emails always align with your organization's guidelines.

Feature comparison

How well an email design platform works for your business will largely depend on the features it offers. Which one has the feature lineup you need: Beefree or Knak? Let’s compare.

User interface and ease of use

Making email design easy and accessible for non-coders is the key purpose of both Beefree and Knak, so unsurprisingly, both offer an excellent ease of use. The design interfaces on both platforms are made to be intuitive and to make email design more efficient.

There are some user experience features that differ between the two platforms.

Email testing:

  • Beefree: Users can test how emails will look directly in-app across different devices. You can also test how your email will render in dark mode, send tests, or scan a QR code to easily see how it will look on your mobile device.
  • Knak: Offers an email testing center where users can see how emails will render across different devices and email clients.

AI capabilities:

  • Beefree: In-app AI writing assistant to support copy, image ALT text, and CTAs.
  • Knak: AI capabilities for email translation.

Multi-language content:

  • Beefree: Beefree offers users with the ability to create emails and pages in one primary language and set additional language localizations directly in-app.
  • Knak: As mentioned above, Knak's translation feature is powered by AI. Users can easily create up to 75 variants of your campaigns in different languages.

Integration capabilities?

Template design

Email templates enable professionals to quickly create and send campaigns without the need to start from scratch. Beefree's catalog is the largest in the market with over 1,700+ free email and page templates spanning across a wide range of industries, purposes, and seasons. Even if you prefer to start from scratch, the catalog is a great place to fuel your creativity.

Knak, on the other hand, takes a different approach to providing inspiration. Their Email Gallery showcases 50+ emails from different brands and categories with tips for users to implement into their campaigns. Additionally, to redeem a free template from Knak, there are some prerequisits:

1. Your company must have an annual company revenue of more than $500M

2. You must schedule a 30-minute demo with a Knak expert.

Knak takes a different approach that centers on brand consistency. This platform features an Admin Control Hub which allows administrators to limit users to only specific modules, colors, fonts, images, and customizations.

This way, especially on large teams, administrators will know that every email is on-brand because team members can’t use non-brand colors or design.

As a result, Knak relies less on pre-made templates and more on allowing administrators to create their own templates for internal use.

Customization

As mentioned previously, a downfall of many email builders, specially those in ESPs, is their rigidity. Both Beefree and Knak understand this clearly and aim to provide users with the in-depth customization capabilities.

Dynamic content capabilities?

  • Beefree: Yes
  • Knak: Yes

Brand control:

  • Beefree: Yes with advanced style kits, reusable content blocks, and templates.
  • Knak: Yes with an approved image library, custom colors and fonts, and modules and themes.

Collaboration

Collaboration features also allow both Knak and Beefree to fit smoothly into your workflows. They both allow team members to leave comments in the builder, request for approval, and apply user roles and permissions. Additionally, both solutions allow for integration with project management tools.

As part of their collaboration features, Beefree highlights the importance of organization for large teams. By offering dedicated workspaces for multi-brand businesses where you can add different brand assets, keep campaigns organized by folders, and integrate varying ESPs - Beefree understands the importance of not only seamless collaboration, but increasing productivity.

Cost-effectiveness for email marketing: Pricing structure overview

The Beefree vs Knak pricing is difficult to compare because they’re structured very differently. The pricing of each solution reflects their users. Knak is designed solely for enterprises while Beefree is designed for a wide range of organizations, freelancers, and small businesses. The cost-effectiveness of each solution will depend on your business structure.

Beefree Pricing

Beefree has four plan tiers:

  • Starter: Great for occasional projects.
  • Professional ($25 per month with a 15 day free trial): Best for solo creators or teams of two to three.
  • Business ($134 per month with a 15 day free trial): A self-service solution for scaling organizations.
  • Enterprise (custom): Great for larger organization with complex email needs.

For more on Beefree's capabilities and customer reviews visit: https://www.g2.com/products/beefree-beefree/reviews

Knak Pricing

Unlike Beefree, Knak only offers customized pricing plans so you’ll need to work with a representative to find out your pricing. TrustRadius and SourceForge both report a cost of around $10,000 per year with Knak, but this will, of course, depend on your organization. Knak does offer a free trial of 5-14 days, but you must request it through a representative.

For more on Knak's capabilities and customer reviews visit: https://www.g2.com/products/knak/reviews

Building trust with email marketers

Beefree and Knak both have excellent track records of fostering customer success, ensuring security, and offering their communities with resources with premium support.

Support and client success stories

Due to their difference in users, Beefree and Knak offer different approaches to customer support. For Knak, each customer has an assigned customer support manager. Additional support is available online 7 days a week or you can find answers to FAQs via their Knowledge Base

For Beefree's Business and Professional plans, users receive access to their Beefree CX team and Enterprise plans receive a Dedicated Success Manager for onboarding, training, and success-driven best practices. Free users on the other hand rely on Beefree's Help center and their myriad of resources to help find answers to their needs.

As for client successes, both Beefree's and Knak's customers are proud to share their stories.

One of Beefree’s happy customers is Folderly, an email solutions and organization tool. Folderly had been using HubSpot but wanted more design capabilities, so they chose Beefree to integrate with HubSpot. After investing in Beefree, Folderly saw a fantastic 36% open rate - a 15% increase.

Similarly, Knak proudly serves Foursquare, a location data company formerly known as Factual. The Factual marketing team chose Knak for its smooth integration with Marketo and its email design process quickly simplified. It found that its former 1-to-2-week design process dropped to around ten minutes of work.

Resources and community

Both solutions offer a range of resources to help support and nurture their communities.

Beefree:

  • Community: A space for users to connect, collaborate, find design work, and get advice from other users.
  • Beefree Academy: Real-world examples and tutorials to help you and your team optimize email campaigns, increase productivity, and follow email design best practices.
  • Email Design Blog & More: Go-to resource for all things email creation. From design inspiration, tips, to industry specific solutions.
  • Webinars: Live and recorded sessions to learn and discover the power of Beefree's design suite.

Knak:

Security and compliance

Beefree and Knak have both done their due diligence when it comes to compliance and information security.

Both applications are SOC 2, GDPR compliant, ISO 27001 certified. In addition, Beefree is AWS Certified Cloud Practitioner and an AWS Certified Solutions Architect.

The better choice for your business depends on the security certifications you prioritize.

You can learn more about Beefree's security measures here and learn more about Knak's here.

Making the right choice for your email marketing needs

Ultimately, the decision between Beefree and Knak hinges on the needs and preferences of your organization regarding your email design platform. Will you prioritize the flexibility and creativity of Beefree or opt for the structured brand uniformity provided by Knak? Selecting the right option will enable you to either kickstart or enhance your email marketing initiatives.

To learn more about Beefree, sign up for a Beefree trial.

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