Beefree blog

What is the best time to send a newsletter

Emily Santos
Emily Santos
Nov 15, 2023
What is the best time to send a newsletter
What is the best time to send a newsletter

Navigating the world of email marketing can be a maze, especially when you're trying to pinpoint the perfect moment to send out that meticulously crafted newsletter. It can be even more complicated when there are multitudes of studies on the World Wide Web that offer different insights into what the "perfect time" is.Yes, we wish it were as simple as stating, "Friday at 10 AM," but the truth is various factors influence when the "right time" is for you and your audience. And while we cannot tell you directly "This is THE time," what we can do is share some of the nuances that will help you get one step closer to making data-driven decisions.

Why is newsletter timing important?

Ever heard the saying, "Timing is everything"? Well, in the world of email marketing, that couldn't be more true.Finding the right time to engage with your audience is crucial to determine the effectiveness of your communication. For example, sending newsletters at a time when your audience is more likely to be in their inbox (i.e., 9 am -5 pm for business professionals) can help increase open, click-through, and conversion rates.As a first step, we suggest looking at your existing data and trying to identify patterns in your audience's behaviors.

When is the Best Time of Day to Send a Newsletter

Every audience is different. Your subscribers might have unique habits, quirks, and preferences that set them apart from others, so try to identify those first. Based on your findings, here are some times that may work for you and your audience:

Morning (6 am - 11 am):

  • 6 am - 8 am: According to Sleep Advisor 30% of millennials check their emails within 15 minutes of waking up. They are likely still in bed on their mobile phones. 
  • 8 am - 11 am: Email open rates rise as the workday kicks off. Campaign Monitor's data suggests that over half of all opens happen between 9 am – 5 pm, with peak open times just before and after lunch.

Afternoon (12 pm - 5 pm):

  • 12 pm - 2 pm: Lunch breaks offer a window where subscribers might take a quick glance at their emails. Because lunchtime is usually a time to decompress, the length of your emails should be kept short and to the point. 
  • 2 pm - 5 pm: The afternoon sees a mix of mobile and desktop opens. While some might be looking for a distraction, others might be too engrossed in work.

Evening (6 pm - 10 pm):

  • 6 pm - 8 pm: While this might not be a great time to send B2B emails as professionals are winding down from work, this time is great for lifestyle, entertainment, or e-commerce newsletters.
  • 8 pm - 10 pm: This is when identifying your audience's unique quirks will come in handy. If, for instance, you're targeting bartenders, then for many, this is actually the start of their work day! But, if your audience is an NYU professor, we suggest waiting until the morning. 

While your sending time will vary, one thing remains the same - emails must be optimized for mobile and desktop screens. By ensuring they're optimized for both viewing experiences, you're meeting your audience right where they are, no matter the time of day.

Best Day of the Week to Send a Newsletter

The day of the week you choose to send out your newsletter can significantly impact its open and click-through rates. Various studies have shared their own findings based on their unique audiences. Here's the consensus:

  • Mondays: Monday emails can be hit or miss. While the open rates are comparable to the other days of the week, the click-through rates are not. Our guess is that this might be because most people are clearing out their inboxes from the weekend and might be overlooking or ignoring the actual email content. 
  • Tuesdays to Thursdays: These days are often considered the prime days for sending newsletters. Midweek emails have higher open rates as people are more active and engaged with their inboxes.
  • Fridays: As the week winds down, so does the effectiveness of email campaigns. However, if your content is more relaxed or weekend-focused, Friday might suit you.
  • Weekends (Saturday & Sunday): Open rates tend to drop during the weekends as people are less likely to check their emails. 

The studies show us that, likely, everyone will be sending out emails on Tuesday. Part of your strategy could also be sending emails when there's minimal competition! If you're bold and want to stand out, maybe test out a weekend send and see how that works!

Factors That Influence the Best Time to Send Email Newsletters

Location & Time Zone

Time zones can be tricky, and what's prime time in one region might be the middle of the night in another.A fascinating tidbit from Mailchimp suggests that newsletters sent at 10 am in the recipient's local time zone often hit the sweet spot. But here's the twist: cultural nuances and typical workday rhythms can shake things up. For instance, a country with a siesta culture might not appreciate midday emails as much as one without. The key? Know your audience, understand their routines, and tailor your timing to match.

B2B vs. B2C

The industry you're in can also play a pivotal role in determining the best send times. B2B (Business to Business) emails, for instance, often see higher open rates during the workweek, especially on Tuesdays and Wednesdays, as reported by Campaign Monitor.On the other hand, B2C (Business to Consumer) emails might perform better during weekends when consumers have more leisure time to check their personal emails.

Seasons and Holidays

As the holiday jingles start playing, e-commerce brands often witness their email engagement soar, with subscribers eagerly hunting for those Black Friday deals or festive offers; however, industries like real estate or B2B services might find that their emails experience a lull during these busy times.If seasonality may be a hindering factor in your marketing efforts, start thinking early on about how to adjust your time and day during the seasons. After all, if you typically send emails on Thursday, when November rolls around, you should avoid sending them on Thanksgiving.On the other hand, you can leverage the seasons to help guide your email marketing strategy.According to Omnisend's research, holiday campaigns have a 45% higher open rate than non-holiday campaigns.

Tips for Determining the Best Time to Send Your Email Newsletter

If you've made it this far, you're familiar with all the nuances influencing "the perfect time" for sending your newsletter. While it can seem like there is a lot of conflicting information out there, we want to help avoid the overwhelm! As mentioned earlier, let your data guide you and spend some time monitoring results, over time you'll find the optimal time for you. Here's what to focus on:

  • Audience Segmentation: Segmenting your audience based on behavior, location, or preferences can help tailor your send times based on time zone, seasonality, and peak attention time. 
  • Monitoring Newsletter Performance: Keep a close eye on your email metrics. Tracking open rates, click-through rates, and engagement over time can provide insights into when your audience is most active.
  • A/B Testing: Don't be afraid to experiment! Send the same email at different times or days and monitor which performs better. Over time, this can help you pinpoint the most effective send times.
  • Subscriber Feedback: Sometimes, the best approach is the direct one. Consider running a quick survey asking your subscribers when they prefer to receive emails. Their feedback can be invaluable.
  • Analyze Past Campaigns: Look back at your previous campaigns. Identify which ones had the highest engagement and see if there's a pattern in the send times.

Boost Newsletter Engagement With Eye-Catching Design

Sending an email at the perfect time is all about optimizing engagement, but finding the right time is only half the battle. The other half? Ensuring it's presented in a visually appealing manner. An engaging design captures attention, enhances readability, and encourages clicks. Beefree makes ensuring all three a breeze.With over 1,600 email and page templates and a drag-and-drop editor, Beefree makes it super easy to create emails that resonate with your audience and quickly export using your favorite sending platform.The best part? It's free. Sign up now and happy designing!

Related posts

Email strategies you’ve likely heard of but haven’t implemented yet

While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 
Kruti Shah
Feb 5, 2025

How to Leverage Email Campaigns to Gather Sincere Product Reviews

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns. Keep reading to learn how!
Beefree team
Jan 22, 2025

How Beefree is Helping Email Makers Scale Their Production

2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you.
Beefree team
Jan 6, 2025

Email strategies you’ve likely heard of but haven’t implemented yet

While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 
Kruti Shah
Kruti Shah
5 Feb
2025

Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

How to Leverage Email Campaigns to Gather Sincere Product Reviews

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns. Keep reading to learn how!
Beefree team
Beefree team
22 Jan
2025

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns.

Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

Stay informed on all email trends

From the latest creative design strategies that inspire your next campaign to industry best practices and tech advancements, our newsletter is the go-to for all things creation.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking Subscribe you're agreeing with our Privacy Policy