Beefree blog

How to Start Using Landing Pages for Email Marketing in 2024

Emily Santos
Emily Santos
Feb 16, 2024
How to Start Using Landing Pages for Email Marketing in 2024
How to Start Using Landing Pages for Email Marketing in 2024

In today's fast-paced digital landscape, where algorithms and technological advancements evolve rapidly, we're excited to highlight the ongoing promise of email marketing for those aiming to broaden their reach. Despite the increasing challenge of standing out in crowded inboxes, one consumer need remains unwavering: the desire for a seamless experience.

This is precisely why the combination of email campaigns and landing pages forms an ideal synergy. Together, they empower organizations to seamlessly guide readers from an email to a purposefully crafted landing page, designed to captivate, nurture relationships, and spur action. Let's face it: emails offer limited space for genuine audience engagement. Landing pages step in to meet consumers where they are, providing valuable and relevant content to assist them in making decisions that lead to conversion.

Let's delve into the essential steps for leveraging the potential of landing pages to supercharge your email campaigns.

What is the impact of using landing pages for email marketing?

Unlike a page on your website, a landing page is not part of your site’s navigation. Rather, it is a single page designed with a specific focus and objective, often to help amplify a specific campaign or help increase email subscribers via a sign-up form. 

In email marketing specifically, landing pages are designed to help increase conversion by moving readers toward a desired action in a tailored and cohesive environment. According to a study by Omnisend, landing pages built to drive sign-ups have a conversion rate of 23%, the highest of all forms of “sign-up forms.” 

While emails are often kept short, sweet, and to the point - landing pages offer more real estate to share your why, behind the scenes, and social proof. As a result, this allows your readers to learn more about your brand and products, fostering a deeper connection and engagement.

4 ways to use landing pages in your email marketing

Depending on your desired goal, landing pages vary in structure, design, and layout. Here are the most popular ways landing pages are used in email marketing and how to easily implement them in your email efforts. 

1. Create a sign-up page to capture and nurture leads

Capturing and nurturing new leads is essential for growth. Every email you send is an opportunity to build strong, lifelong relationships with your audiences, but it all begins with a sign-up page. This often simple page can be the bridge between someone being an anonymous reader and an engaged lead.

By designing tailored sign-up pages for multiple campaigns, you can build segmented email lists with automated sequences and consistent messages that appeal to your readers' unique interests.  

It is best practice to keep sign-up forms short and to the point, only asking for essential information, such as name and email address.

In addition, to help nurture your audience, you can ask: 

  • Birthday: Personalized birthday emails are a great way to showcase gratitude towards your audience continuously. We recommend not asking for their birth year, though, as some don’t like to share this information. 
  • If applicable, professional information like their job title or industry. This will help you send personalized content related to their interests or resources they can use for their work life. 

The Omnisend study referenced above recommends only asking three questions in your sign-up form for optimal performance, so keep this in mind when building your page and form. 

2. Share more information about a specific deal or product

Email marketing campaigns focusing on a particular product or promotion can be amplified with landing pages. 

By pairing both, you can streamline and reduce the necessary steps for users to take desired actions. For example, if you are promoting a limited-time discount on a specific product, your landing page could enable customers to directly purchase the item directly at the discounted rate, eliminating the need to navigate through your website to locate the product and input the discount code.

Free Available Templates: Pair our "Color of the Year Collection" email template with the "Color of The Year Collection" page template, to create an immersive experience when sharing your latest curated selection of products and commitment to staying ahead of the trends.

3. Event registration

If you’re hosting an event like a webinar or conference, a landing page is an excellent way to capture event RSVPs smoothly. 

While your promotional emails are usually short announcements, landing pages offer more information and excite your audience, all while offering a convenient way for them to register.

Once they’ve registered on the landing page, you can use this audience to create a segmented list of registrants, send reminder emails, and post webinar materials to further build brand recognition. This is a really great way for new subscribers to get to know who you are. 

For this type of landing page, you’ll want to include elements such as:

  • A straightforward registration form with essential fields like name and email address 
  • Date, location, and time (with time zone) of the event
  • A brief itinerary or agenda of topics you’ll cover
  • A brief introduction to the speakers and their areas of expertise
  • A payment form if this is a paid event
  • If applicable, a list of perks for attendees, like a special offer on your products, a goodie bag, complimentary refreshments, and so on
  • Social media icons to make it easy for registrants to share their attendance or more information about the event to a friend

Free Available Templates: To captivate your audience and maxime registrations, pair our "Agency Webinar Registration Page" with our "Agency Webinar Announcement Email." Whether you're sharing industry insights, showcasing new services, or hosting thought-provoking discussions, this template sequence is your ticket to an unforgettable webinar experience.

4. Asking and receiving valuable feedback

Asking for feedback from customers is abundantly valuable for your business. Not only do you get genuine insight about how you can improve, but you also help build trust with your customers because they see that you’re trying to serve them better.

It’s helpful to set up an email marketing campaign at routine intervals to ask for feedback. A landing page is the perfect way to make it easier (and therefore more likely) for customers to give you their thoughts. On your feedback landing page, include elements such as:

  • A simple and user-friendly feedback form, whether you prefer a survey or a blank comment box
  • Optional customer contact information so you can follow up on particularly interesting feedback
  • An incentive to leave feedback like a special offer the person receives after they submit their answers

Landing page best practices

Landing pages have great potential to boost your business, especially if you design and execute them well. If you’re unsure where to start or how to make your landing pages more effective, use these best practices.

Analyze and understand your target audience

Knowing your audience is one of the most fundamental essentials in marketing, and it holds true in landing pages, too. Understanding your audience allows you to design landing pages that appeal to them and their needs and goals. You want to design your landing pages in a way that is relatable to your audience and aligns with what motivates them to make purchases, sign up for events, or whatever other action you want them to take.

For example, if you have a majority Gen Z audience, interactive elements and videos might help retain their interest, whereas, for older generations, text-only designs may be better suited. If your audience is parents, you might focus more on how your product benefits their families. 

Craft your design with care

With 94% of first impressions being influenced by design, it is crucial that your landing pages are crafted to be user-friendly and help guide and engage the reader without being overly complex. Here are some best practices to keep in mind: 

  • Employing a layout that follows readers’ natural eye movement patterns (left to right)
  • Break up heavy text with white space and visual imagery 
  • Use colors that adhere to your brand’s guidelines to ensure recognition 
  • Ensure call to actions clearly define next steps 
  • Use type hierarchy, using larger and bolder fonts for headlines and subheadings, and smaller, easy-to-read fonts for body text to ensure readability

A carefully crafted combination of layout, white space, and design influences a page’s ease of navigation and the effectiveness of calls-to-action, therefore encouraging readers to take desired actions.

Ensure your pages are cohesive with email campaigns

Email campaigns help set the tone and user expectations, while landing pages help reinforce your brand's value proposition and encourage users to take action. If you use landing pages to support your email campaigns, staying on brand is essential. 

Brand consistency helps ensure recognition and provides your audience with a seamless and cohesive experience. This results in less friction when going from one form of communication to the next. Whereas having one experience via email and another on the landing page may confuse users on the next steps, impacting your conversion rate.

Utilize social proof

Using a landing page to strengthen your email campaigns means offering customers more ways to learn about you, your product, and what it can do for them. Social proof can be used on a landing page to strengthen your value and what it can bring to your customers.Here are some examples of what you can add:

  • Star rating for your product(s)
  • Customer testimonials and reviews
  • Offering data from your past surveys (e.g., “80% of subscribers say they would recommend this service to a friend”)
  • Adding any certifications, badges, and prizes you might have won

Design for mobile first always

When using landing pages to strengthen your campaigns, it’s important to note that 81% of people routinely check their emails on their phones, so chances are that most of your landing page’s visitors will be on mobile devices, too. 

Design your landing page around the mobile experience. This includes avoiding non-mobile-friendly elements such as:

  • Pop-ups
  • Large images and media files
  • Small CTAs
  • Small fonts

And embracing the unique needs that come with mobile-friendly design: 

  • Creating a design hierarchy and layout that flows naturally when scrolling on a phone
  • Ensuring responsive elements that adjust well to each user’s screen size
  • Making CTA prominent to reduce the scroll

The future of landing pages for email marketing

Trends in email marketing are always being shaped by advanced technological capabilities, growing user expectations, and an undeniable need for organizations to stand out in the crowded inbox. Here are our top predictions for the future of email marketing and landing pages: 

Increased need for personalization

Personalization has become a need, not a want in email marketing. In fact, according to SmarterHQ “72% of consumers exclusively engaged with personalized messaging.”

The simple act of segmenting your email list shows readers you care and value their time enough to create highly relevant content that meets their needs and expectations. We predict, that we will soon start seeing personalization move into other channels, including landing pages through the use of dynamic content blocks. 

Gamification & interactive elements

In the previous years we’ve noticed a rise in the gamification of email marketing. Think of a digital spin-the-wheel to get a discount. Interactive elements not only offer a great way to differentiate yourself in the inbox but also lead to an increase in engagement. In the near future, we’ll see organizations incorporate “gaming” elements, challenges, and reward systems into their landing pages to help increase conversion.

AI in scale

While AI has already made its name in the SaaS space, there is still room for growth in email marketing. AI goes beyond helping organizations create content faster. Rather, it serves as a tool for consumers to make more informed buying decisions.

By integrating chatbots and conversational interfaces, landing pages will become an essential part of increasing conversion as they offer support to consumers on product recommendations in real time without leaving your brand's ecosystem.  

Go from an email to a landing page in seconds with Beefree

Navigating the dynamic terrain of email marketing can feel overwhelming, especially when considering the daunting task of incorporating additional design elements. However, Beefree steps in to alleviate this challenge, making the seamless transition from emails to landing pages a breeze.

Acknowledging the complexity of your to-do list, Beefree offers a solution that not only simplifies the process but also enhances the overall effectiveness of your marketing strategy. In one click, transform your email design into landing page and vice versa.

Learn more: https://support.beefree.io/hc/en-us/articles/8890450664978-Using-the-Page-Details-Section

In addition, our catalog of 1,600+ professionally designed email and landing templates, ensures a seamless experience for your readers. This not only empowers you to enhance revenue and engagement but also positions your campaigns at the forefront of today's dynamic digital expectations.

It's time to embrace the boundless potential of your email marketing approach with Beefree by your side - where connecting with your audience is effortless, stress-free, and ... free.

source: https://app.userevidence.com/assets/8453LCXB

Related posts

Why Pardot Users Choose Beefree for Better Email Design

Pardot’s email builder slowing you down? Learn why teams across industries turn to Beefree to create stunning, compliant emails—then export to Pardot with one click.
Beefree team
Apr 23, 2025

Send Error-Free Emails with Confidence Using Beefree

Learn about the Beefree features that can help you and your team catch mistakes, streamline collaboration, and send with confidence every time.
Beefree team
Apr 15, 2025

Using Beefree with Marketo Engage 101

Learn how integrating Beefree with Marketo Engage can help you build high-converting, on-brand email campaigns— faster.
Luca Penati
Apr 4, 2025

Why Pardot Users Choose Beefree for Better Email Design

Pardot’s email builder slowing you down? Learn why teams across industries turn to Beefree to create stunning, compliant emails—then export to Pardot with one click.
Beefree team
Beefree team
23 Apr
2025

If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely hit a wall with its native email editor. Whether you’re a nonprofit, a growing SaaS company, or an enterprise with multiple brands, the common complaint is the same:

"Pardot is just way too restrictive for our needs."

"The collaboration part just isn’t happening smoothly. It is too hard to involve writers and designers effectively."

 "It isn’t like we were doing anything overly creative—it just doesn’t give us the flexibility we needed."

Let’s face it: as powerful as Pardot is on the automation side, its design capabilities often fall short. And Salesforce doesn’t seem in a rush to improve them. If you’ve been trying to get more from your marketing emails—faster, better, more on-brand—it’s time to consider a better way.

Beefree isn’t a replacement. It’s the perfect addition to your workflow

The good news is that you don’t have to abandon Pardot. It is excellent at what it’s built for—automation, CRM integration, lead scoring, and financial compliance. 

But when it comes to design and collaboration, the limitations start to pile up. Whether it’s because of its clunky editor, lack of customization, or the time spent fixing buttons and web fonts (insert eye roll). 

Pairing Beefree with Pardot doesn’t just improve how your emails look, it transforms how your team works. This pair is especially perfect for: 

  • Healthcare & Financial Services: where compliance and approvals are non-negotiable.
  • SaaS, Consumer Brands, and Professional Services: where keeping brand consistency across touchpoints is critical.
  • Higher Ed, Manufacturing, Real Estate: where teams juggle multiple departments, audiences, and localizations.
  • Nonprofits: where lean teams need to move fast 

Teams from all walks of life all come to Beefree looking for the same thing: a fast and flexible email design solution that seamlessly integrates with their tech stack (without slowing their team down).

(source)

From chaos to control: Why teams choose Beefree

Now that you know what Beefree is, it’s time to talk about how it can help. 

When email production feels scattered (we’re talking files everywhere, last-minute edits, branding inconsistencies), it’s not just frustrating, it’s risky. It opens the door to real mistakes: off-brand messaging, broken layouts, missed approvals, or worse, emails that get flagged for non-compliance.   

1. Keeps your team organized with Workspaces

Instead of one cluttered space where everyone shares the same templates and folders, Workspaces allows you to manage email assets across brands, departments, and regions in unique environments. 

  • Create separation without silos: Marketing ops can manage everything in one platform, while individual teams work independently within their own workspace. It’s the best of both worlds.
  • Prevent cross-team mixups: With workspace-specific templates and permissions, there’s no risk of someone accidentally launching a healthcare email from the real estate workspace.

2. Allows you to move faster without sacrificing brand integrity

Beefree empowers teams to scale production while keeping every email perfectly on-brand.

  • Style Kits: Automatically apply your brand’s fonts, colors, and design settings to every email in a workspace
  • Saved Rows: Save your most-used content blocks (like hero sections, testimonials, or product features) and reuse them across campaigns.
  • Synced Rows: Make a global update, like changing your holiday promo footer or legal disclaimer, and Beefree automatically applies it to every email using that row. 

3. Helps you catch mistakes before they go live

Beefree helps your team build error-resistant emails with features designed to catch issues before they go live. 

  • Smart check: Beefree’s Smart Check automatically checks your designs and alerts you of any red flags, such as missing links, heavy images, and large HTML files, so you can fix them before they cost you. 
  • Built-in approval flows: Ensure the right eyes are on every email. No more chasing approvals in Slack or email threads.

Learn more about sending error-free emails with Beefree: https://beefree.io/blog/error-free-emails-beefree

4. One click export from Beefree to Pardot

With Beefree’s native Pardot integration, your team can export emails with confidence. What you see in Beefree is exactly what your audience gets in Pardot. No weird spacing. No layout issues. No surprises.

Real results: How USC Marshall scaled campaign production with Beefree

In 2020, Dwayne Rice, Senior Associate Director of CRM Management at USC Marshall, was juggling comms for 11 graduate programs. Each had its own drip campaigns, deadlines, and unique audiences.

“I needed an efficient process to crank out emails,” he said.“But Pardot’s editor was slowing us down.”

By switching to Beefree, Dwayne’s team was able to build reusable templates and modular elements—cutting production time and removing the need for third-party vendors.

“Beefree has enabled us to create content efficiently enough to bring multiple processes in-house and discontinue relationships with several vendors, saving time and money.”— Dwayne Rice, USC Marshall

Read the full case study

Stop letting Pardot’s email builder hold you back

From higher ed to healthcare, SaaS to nonprofits—teams across industries are making the switch to Beefree not to replace Pardot, but to complete it. With Beefree you can:

  • Design polished, responsive emails in minutes
  • Collaborate seamlessly with writers, designers, and stakeholders
  • Export to Pardot with full confidence

Start building better emails for Pardot today — Try Beefree for free

Or if you're a non-profit, apply for a $1,000 annual credit!

(source)

Frequently asked questions about using Beefree with Pardot

1. How does Beefree integrate with Pardot?

Beefree serves as an external email design tool that integrates seamlessly with Pardot. Users can design emails in Beefree and export them directly to Pardot as new templates or update existing ones. This integration streamlines the email creation process by allowing for more flexible and visually appealing designs than Pardot's native editor.

2. Does Beefree provide analytics for email performance?

Beefree focuses primarily on email design and does not offer built-in analytics. However, once emails are exported to Pardot, users can leverage Pardot's robust analytics and reporting tools to track performance metrics such as open rates, click-through rates, and conversion rates.

3. How does Beefree enhance email design capabilities for Pardot users?

Beefree offers a no-code, drag-and-drop email builder that allows users to create visually appealing emails without HTML knowledge. It integrates seamlessly with Pardot, enabling users to export their designs directly into the platform, thereby overcoming Pardot's design limitations .​

4. What collaboration features does Beefree offer compared to Pardot?

Beefree offers robust collaboration features that surpass those in Pardot, including:

  • real-time design-specific comments
  • role-based permissions
  • approval workflows

all available directly within the email design environment. These tools make it easier for teams to co-create and review content without switching platforms. In contrast, Pardot’s collaboration tools are more limited and typically rely on Salesforce’s broader ecosystem for team coordination.

5. Does Beefree support features like AI copywriting or mobile optimization?

​Yes, Beefree supports both AI-driven copywriting and mobile optimization features. Its AI Writing Assistant enables users to:

  • generate email and landing page content or revise existing copy
  • create alt text for images
  • translate content to different languages

Additionally, Beefree's Mobile Design Mode allows for editing of mobile-specific styles, such as:

  • text alignment
  • padding
  • font size
  • and more

to ensure responsive and user-friendly designs across devices.

6. Can Beefree help maintain brand consistency better than Pardot?

Yes, Beefree helps maintain brand consistency more effectively than Pardot through its Brand Style Guidelines feature, which lets teams lock in brand colors, fonts, and content blocks across all email designs.

Users can also create reusable templates and design systems that ensure uniformity, even across multiple teams or clients. While Pardot offers some branding controls, it lacks the same level of built-in visual governance and flexibility found in Beefree’s design-focused environment.

Send Error-Free Emails with Confidence Using Beefree

Learn about the Beefree features that can help you and your team catch mistakes, streamline collaboration, and send with confidence every time.
Beefree team
Beefree team
15 Apr
2025

We’ve all been there: You craft the perfect email, hit “send”, and just as you settle into the satisfaction of a job well done, someone slacks you: “Hey, something doesn’t look right with that campaign.” 

If this sounds familiar, you should know that you’re not alone: According to the 2025 Really Good Email Survey “90% of email marketers say they have a history of noticing mistakes in their emails after they’ve hit the send button.

This becomes especially common when your team constantly juggles multiple campaigns or makes edits until the last minute. Sadly, even the smallest mistakes don’t just slip through the cracks; they cost you.

Luckily for us all, mistakes can be avoided. And no, not by lighting a Pre-Send Protection Candles™ and hoping for the best. But rather by equipping your team with the right tools that work with your team – not slow them down. Let’s talk about it!

Building your team’s safety net for mistake-free emails with Beefree 

When everyone involved in the email creation process is aligned and supported by smart systems, executing mistake-free emails becomes second nature. Instead of scrambling to do damage control, you’ll want to set up the tools and processes that help your team focus on what they do best: creating emails that connect, convert, and confidently represent the brand.

In this article, we’ll discuss how you can use Beefree to: 

  • Reduce human errors 
  • Implement systems of checks and balances 
  • Establish guardrails & frameworks for on-brand email design

1. Catch mistakes before they happen with Smart Check

Missing links that lead nowhere? Forgotten subject lines? HTML emails that get clipped in Gmail? It’s easy to make little mistakes that derail your campaign’s performance. 

Learn more about Smart Check → 

Beefree’s Smart Check automatically checks your designs and alerts you of any red flags so you can fix them before they cost you opens, clicks, or conversions. Think of Smart Check as your built-in QA partner who will catch:

  • Missing links
  • Heavy images that could slow down email load times
  • Missing subjects & preheaders that impact engagement
  • Missing alt text on images that hurt your email’s accessibility
  • Large HTML files that might affect deliverability (or get clipped in Gmail)

2. Keep every email on-brand with built-in guardrails 

Most of us don’t nail the perfect campaign on the first try. Great emails are a team effort. However, when multiple teams are involved in the email creation process, branding can quickly go off the rails. 

A misused font, clashing colors, or buttons that are too small to click don’t just make emails look disjointed—they can damage your brand’s credibility.

With Beefree’s Advanced Style Kit, you can set clear, predefined guidelines for fonts, colors, spacing, and more—so every design starts on the right foot. Once configured, all new emails automatically inherit your brand styles, reducing the need for constant oversight and minimizing errors.

Advanced user permissions let you lock down specific design elements, giving you full control over what can (and can’t) be edited. That means anyone on your team—regardless of design expertise—can confidently create emails that look and feel like your brand.

3. Empower your team to create with confidence with reusable content

When your team isn’t bogged down by the cumbersome process of creating content from scratch (or fear of going off-brand), they can move faster—and with far more confidence.

With Saved and Synced Rows, you can provide your team with pre-approved content blocks—like headers, footers, and other commonly used design elements—that they can use in their designs without creating them from scratch. That ensures design consistency, eliminates redundant work, and makes email creation a lot faster.

Learn more about Saved Rows → 

4. Ensure your team is aligned with centralized reviews and approvals:

Creating the perfect email often takes a team of designers, copywriters, marketers, and other team members working together. But when multiple people are involved, endless back-and-forth and feedback scattered across multiple conversations and channels can slow things down, lead to miscommunication, and ultimately cause mistakes. 

With Beefree’s built-in commenting, your team can collaborate and share feedback where the work is actually happening—right inside the builder. And if you’d like to involve external reviewers into the review process, you can do that as well. 

Learn more about commenting → 

Plus, with Beefree’s built-in Approval flow, you can ensure your designs are reviewed and approved by the right stakeholders. Stay aligned with real-time notifications on design changes, lock edits on approved content, and get a clear view of project status for smoother team collaboration and high-quality results.

Learn more about Approvals →

5. Need an additional pair of eyes? Use the power of AI to support your team

Take some weight off your team's shoulders and use AI to support them in the final stretch. Whether it’s catching typos, flagging inconsistencies, or suggesting optimization, AI can be a saving grace when deadlines are creeping in.

For those times when you can’t remember the difference between “there, their, and they’re,  Beefree’s  AI Writing Assistant is there to help. This eager-to-learn helper can  review your copy for grammatical errors, tone of voice, and even share suggestions for making it just a bit more compelling. Our AI Writing Assistant can also seamlessly translate content or automatically generate ALT text for images to enhance the accessibility of your emails. 

Learn more about AI-powered content creation in Beefree →

The tangible cost of email mistakes

Mistakes don’t just impact performance; they slowly erode credibility. What starts as a small oversight can be a massive inconvenience for your readers, sending them straight to the unsubscribe button. As for your team, mistakes chip away at their confidence. Instead of brainstorming for the next campaign, they’re scrambling trying to figure out how to do damage control.   

When done right, email is a powerful tool for connecting with your audience. But a single mistake can unravel that connection and undermine trust.

  • A missing or broken links can interrupt your subscribers’ journey to conversion, negatively impacting campaign performance.
  • A missing subject lines means your emails won't stand out in the inbox, hurting your open rate
  • An awkward typo might signal a lack of attention to detail
  • An off-brand design can make your brand look disorganized
  • An email that gets clipped in Gmail because it’s too big means some subscribers might never see the full email content.

Design error-free emails and send with confidence with Beefree 

Beefree helps teams of all sizes create polished, on-brand emails—without the risk of costly errors. With built-in safeguards, streamlined approval flows, and collaboration tools that keep everyone aligned, Beefree acts as your team’s system of checks and balances. From first draft to final sign-off, you’ll have everything you need to send with confidence, build trust, and get results.

Try Beefree's Business for free for 15 days and get access to all of Beefree’s tools that help you catch mistakes, streamline collaboration, and send with confidence every time. Or schedule a call with one of our experts to discover everything Beefree can support your team.

Stay informed on all email trends

From the latest creative design strategies that inspire your next campaign to industry best practices and tech advancements, our newsletter is the go-to for all things creation.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking Subscribe you're agreeing with our Privacy Policy