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5 Best Practices for Integrating Social Media and Email

Claron - Beaconstac
Claron - Beaconstac
Oct 11, 2023
5 Best Practices for Integrating Social Media and Email
5 Best Practices for Integrating Social Media and Email

Social media and email marketing are two of the most powerful tools for reaching your target customers. It is stated that 76% of consumers have purchased a brand they saw on social media, and 59% of customers said marketing emails influenced their decision to buy.Based on these findings, we think it’s safe to say that combining the two channels will only increase your reach and drive more conversions.But let’s face it. It’s easier said than done.To integrate them effectively, you need a clear strategy. You can’t just combine email marketing and social media elements on a whim. Here are some of the six best practices for combining social media with email marketing and boosting your marketing efforts. But first, the basics:

What are the benefits of combining social media and email marketing?

Integrating social media and email marketing can create a dynamic synergy to enhance your marketing efforts. By combining these two channels, marketers can:

1. Reach a wider audience  

Different channels have different audiences. Therefore, combining social media and email marketing will help you amplify your message and solutions and widen your reach.Furthermore, integrating your social media and email marketing efforts lets you engage your potential customers across multiple touchpoints with personalized messages. I mean, they do say that it takes a potential customer seeing your brand 7 times to get them to complete the desired action ;)Social media elements like user-generated content can build trust and credibility with your audience. Not only does it allow your brand to reach other communities, but using the UGC in your emails is said to lead to a 73% boost in clickthrough rate.

2. Boost engagement

Boosting engagement is important in any business. A successful engagement of consumers contributes to 23% of a company’s increase in revenue, according to Gallup.To boost email engagement, one strategy is to include social sharing buttons in your emails - leading them to different avenues to experience your brand and engage with your content. Vise versa; youcan also promote your newsletter using social platforms. We’ll talk more about this later!

3. Ensures multi-channel touchpoints and forms of communications

Companies with an effective multi-channel communication strategy retain 89% of their customers.The integration of the two channels works well because of their differences. While email is a more direct and mass communication channel, social media enables real-time interactions and encourages open 1-1 conversations.You can create a comprehensive communication strategy that leverages the strengths of both channels for the best results. For instance, as a business, you can maximize social media’s capacity to showcase your product and curate curiosity that will help generate new subscribers. Then, you can use email’s strengths, like segmentation and personalization, to nurture those leads to become paying customers (and repeat customers).

4. Build customer loyalty 

Social media and email marketing provide valuable insights into your audience's behaviors, interests, and preferences. These insights are critical to personalization. 80% of consumers are more likely to do business with a company that offers personalized experiences.Personalization has become expected for consumers. So much so that 63% of shoppers will stop buying from companies if they use poor personalization strategies. The truth is that consumers want to feel like they are the most important, and they are, so get to know them! More than 70% of customers say they would buy from a brand they feel connected to.Tools like segmentation, automation, and personalization are driven by how your users behave and act on both social and email. Leveraging these can help you craft campaigns where your readers feel seen and are inspired to take action and look forward to engaging with your brand again.

Effective strategies for integrating social media and email marketing

These strategies have been used by big brands such as Amazon, Copyblogger, and Hubspot and have proven to help achieve a successful integration of social media and email marketing.

1. Incorporate social media icons into your email campaigns

As mentioned previously, one effortless strategy is to integrate social icons into all of your emails. This helps brand engagement, which, according to Lucidpress, is responsible for a 23% boost in a company’s revenue.Here’s an example of how Amazon uses social media icons into their emails:

amazon social icons on email

https://reallygoodemails.com/emails/smiles-davis-sent-you-an-amazon-gift-card

2. Include social sharing buttons in your emails

What’s the difference between icons and sharing buttons?While icons direct your subscribers to your social profiles, sharing buttons allow subscribers to share the email content on their social media platforms.This is a great way to allow your email subscriber to promote your email newsletter to their social media audience.A great way to encourage sharing is to consider adding a call-to-action like “Share with Friends” so your recipients know what to do with the social sharing buttons. This is exactly what Copyblogger did:

copyblogger social sharing buttons on email newsletter

You can even run a referral campaign and provide a discount to readers who use the social sharing buttons.

3. Share e-business card with links to social media in email signature

An e-business card allows you to boost your networking efforts and provides a convenient option for potential clients to connect with you on platforms like LinkedIn, Twitter, and others.E-business cards are a lot more personable than social icons since they lead to your personal social media. This strategy can be especially helpful for Sales teams whose mission is building customer rapport.Some ways to do this is by adding links or QR scans that lead them to the social platform of your choice.

4. Use social media profiles to promote email signups

Adding a link to your email signup page in your social media bios is a must. This helps lessen the barriers to entry since potential customers don’t have to go all the way to your website and look for your email subscriber form.A link management tool comes in handy if you have more than one link you'd like to add to your social profiles for easy access. These tools help to consolidate all the links to your marketing resources–newsletter, websites, and social media platforms, giving customers more options to connect and engage with your brand.The image below shows how Hubspot used a link-management tool to promote their email signup on TikTok. Below the Subscribe button are other buttons that lead to the brand’s newest blog posts.

HubSpot link management

5. Target your email subscribers with social media ads

Retargeted ads allow you to re-engage with an audience that has already expressed interest in your brand but never made a purchase. Ad retargeting allows you to showcase your latest offerings, promote your events, or run conversion-focused campaigns like discount sales, limited-time offers, exclusive deals, etc.You can use your email list to run these retargeted ads aimed at your subscribers. Just upload your email subscriber list; the social platform will match each email address with that person’s profile on the channel.If you want the best results, personalize your ad messaging to resonate with specific segments of your audience. And don't forget to include a strong call to action.

6. Promote your lead magnet on social media

A lead magnet can include an ebook, industry guide, case studies, and webinars. It is usually a way to encourage email sign-ups by offering potential customers free access to a resource. Think, Litmus’ “State of Emails Workflow Reports.”Lead magnets allow you to begin nurturing relationships with potential customers with email sequences or consistent, relevant email communication, which may result in them becoming paying customers.Social media comes into play as a way to promote your lead magnets. You can use paid ads or organic social posts to promote your ebook or webinar. Just highlight your lead magnet's unique value and benefits in your social media post or ad.Also, ensure your lead magnet is something only your potential customers–not everyone–will find valuable. Remember, your ultimate goal is to sell. Imagine a scenario where you sell email marketing software and offer an Amazon gift card as your lead magnet on social media. You’ll likely get many subscribers, but these might also include those who will never even purchase email marketing software.Don’t forget to analyze the performance of your lead magnets on social media and leverage the insights to fine-tune your campaigns.

Get started on integrating social media and email marketing

Combining social media and email marketing is a win-win for you and your customers. Together, they form a powerhouse to extend your reach, drive traffic and conversions, enhance personalization, and foster brand loyalty.Beefree is a great tool for creating social media assets like a link in bio page, landing pages with a form for new subscribers, and fully-fledged email campaigns. Its drag-and-drop functionality and thousands of free editable templates make getting started easy. The best part? It's free! - Happy designing.

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The Importance of Mobile Analytics in Improving Email Experience

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.
Beefree team
Dec 20, 2024

We live in a mobile-first world. We shop, socialize, work, and create on our phones, expecting seamless, intuitive, and frictionless experiences. As email marketers, we often rely on educated guesses and hard-to-win feedback to improve campaigns. But mobile analytics can revolutionize this process.

Mobile analytics unlock valuable real-time insights into user behavior, preferences, and engagement,  accelerating how fast we can make improvements to our email marketing campaigns.

Let’s discuss the role of mobile analytics in UX and how you can use it to boost satisfaction, sales, and loyalty.

What is mobile analytics?

Mobile analytics is gathering and analyzing user data and behaviors specifically on mobile websites, apps, and devices. This insight comprises of qualitative and quantitative data, such as:  

  • How long readers interact with your email or landing pages
  • Which elements (like CTA buttons) get the most clicks or which don't get interacted with at all
  • The navigational path that users take through your email.
  • The path users take after clicking an email link.
  • Points of friction such as poorly optimized layouts or broken links.
  • Performance issues like slow-loading images or inaccessible designs.

Key differences between mobile analytics and traditional analytics

While traditional analytics might measure desktop-based metrics, mobile analytics reveals how factors like responsive design, mobile-friendly layouts, and load times impact engagement.

From interactions like swipes, clicks, to even orientation changes (landscape vs. portrait). For email marketers, this means deeper insights into how users engage with your content on mobile.

Key email metrics in mobile analytics

These are commonly measured because each gives you important information about user engagement and your email's performance. Collectively, they give you an overarching view of what’s working well and what isn’t so you can improve your campaigns.

  • Open rate: Helps you assess whether your email captures interest at first glance. Low open rates on mobile may signal that your subject lines or send time isn’t aligned with user preferences. For mobile users, shorter, punchier subject lines often perform better, as they’re fully visible on smaller screens.
  • Device-specific click rates: Analyzing clicks segmented by device type (e.g., smartphones vs. tablets) can help you understand how different mobile experiences affect engagement. . For example, smartphone users may prefer more streamlined layouts, while tablet users may enjoy more detailed content.
  • Scroll depth: Tracks how far users scroll through your email on mobile devices. If users don't scroll past the top of your email on mobile, this may guide you to add the most important content above the fold.
  • Bounce rate: Measures how often users exit or leave your linked pages immediately after clicking through from an email. On mobile, high bounce rates might stem from slow-loading pages, confusing navigation, or unresponsive design.
  • Conversion rate: This is the percentage of users who complete a desired action, such as making a purchase or clicking on a landing page. It offers insight into how effectively your emails are in achieing the intended goals whether it is a traditional campaign or experiential.

Whatever metrics you prioritize, make sure to integrate a robust, accurate data processing pipeline. This guarantees real-time insights, so you’re always making decisions based on the latest figures. 

How mobile analytics can help you improve user experience

1. Identify gaps and friction early on

Delivering a smooth user experience is crucial for high engagement. If users encounter barriers that prevent them from taking action, it's best to know the root cause sooner rather than later. 

Mobile analytics uncover navigational and performance issues like confusing layouts, unresponsive buttons, or poor readability.

For example, if a significant portion of users drop off after opening your email, analytics might reveal slow-loading images or unclear CTAs as culprits. You can also pair your website's mobile analytics to inform your email campaigns.

For example, let’s say that a high volume of users is churning during your in-app checkout process, which according to the Baymard Institute study might happen for varying reasons.

Image sourced from baymardinstitute.com 

On your website you may integrate a solution like Vonage Cloud PBX to enable users to contact your customer support team directly from the checkout page. Or proactively offer support via live chat (just make sure to follow TCPA compliance). But then you can go one step further and set up abandoned cart campaigns to re-engage users. 

In short, mobile analytics can provide helpful insight into your users' actual experience, allowing you to explore new and creative solutions. You can use tools like a Kanban board to plan your approach, create visualizations of the user journey, pinpoint priority areas for improvement, and assign tasks to relevant teams.

2. Analyze user flows

Mobile analytics shares valuable insight on your user journey-- from opening and to become a customer. For example, if users abandon your landing page after clicking an email, it could signal that the page design or content isn’t aligned with their expectations. This could mean your page needs to be simplified or your emails need to be a lot more clear.

Again, you can pair your website's or apps mobile analytics to then guide your email campaigns. A recent survey by Newstore found that 60% of shoppers prefer mobile apps over mobile websites. Mobile apps are easier to use, leading to better UX, increased sales, and higher retention.

Image sourced from newstore.com

If you're noticing that users are not as active on mobile app, this could mean your app interface needs to be simplified or that folks may need more guidance. You could send a series of onboarding emails to help customers use your product effectively.

Along with understanding where the friction lies, mobile analytics tells you what motivates consistent engagement. Analytics opens and conversion rates on mobile vs. desktop can uncover the drivers behind engagement and retention for mobile users. It might be that certain types of notification emails encourage repeat interactions.

Overall, understanding what drives loyalty can help you optimize user journeys at scale to drive repeat engagement and long-term retention, making sure you get a good return on your email marketing efforts and app development cost.

3. Create personalize experiences

Mobile analytics offers a deeper understanding of user behavior and preferences. This can be used to segment users and create personalized experiences. You can feed mobile analytics into your CDP and CRM to help you accurately segment customers according to their preferences, user behavior, demographics, and stage in the customer journey. One way to personalize the experience is to tailor the timing of email notifications to when they are most active or recommending solutions to users based on their preferences.

From there, you can then A/B test multiple versions of a personalized email to asses what actually turns leads into customers. For example, you might test two different layouts or calls-to-action.

Design seamless mobile experiences with Beefree

Whether you're crafting emails for E-commerce, SaaS, or B2b, creating convenient, seamless experiences for mobile users is crucial. Mobile analytics keeps your business attuned to the unique needs of your mobile customers. From streamlining journeys to personalizing experiences, the valuable insights gleaned from mobile analytics help you drive sales and retain customers.

Beefree’s Mobile Design Mode eliminates guesswork, allowing you to design with confidence for the fastest-growing segment of email users: those on mobile devices. Our Mobile Design Mode feature allows you to preview and edit emails specifically for mobile devices, ensuring that your design elements—such as images, text, and buttons—adapt perfectly to smaller screens.

Start designing with ease now.

Celebrating the 2024 Really Good Emails Award

Discover the standout email campaigns that defined 2024 in the first-ever Really Good Emails Awards. Dive into the insights and inspiration that can elevate your email marketing to award-winning heights.
Beefree team
Dec 18, 2024

Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.

Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.

These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:

  • Community favorites: Campaigns you searched for, saved, and clicked on the most.
  • Innovation and trends: Designs that pushed boundaries and set new benchmarks.
  • Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Download the awards

Why these awards matter

Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:

  • Stay ahead of trends: Understand the latest innovations shaping the industry.
  • Refine your strategy: Learn how to balance creativity with proven marketing principles.
  • Elevate your designs: Incorporate bold, eye-catching elements into your emails.

Not another boring resource: Here's what's inside

The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.

  • Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
  • Easy access to all winning emails and categories: All of the best of the best in one place.
  • The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
  • Exclusive Beefree deal: Black Friday came a little late, but we delivered.
  • and so much more! 

A closer look at the winning categories

We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.

  • Welcome emails
  • Product launch
  • Re-engagement emails
  • Pet emails
  • Outdoor/travel emails
  • Drinks emails
  • Subject line
  • Best CTA
  • Quiz
  • Seasonal email
  • Most creative email

The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.

Download the full Awards resource to access all the winners, runner-ups, and actionable insights.

A sneak peak

From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:

🥇Best welcome email: Miro

First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs. 

Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.

Download the full award deck

🥇Best product launch: Volkswagen

Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible. 

Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.

Download the full award deck

🥇Best re-engagement email: Sometimes Always

Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance. 

Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.

Download the full award deck

🥇Best seasonal email: Touchland

Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional. 

Download the full award deck

These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.

Download the deck for the rest of the winners

What next? Turn inspiration into action

The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:

Join the celebration

The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.

Here’s to a future filled with creativity, connection, and campaigns that inspire.

How to Make Privacy Policy Emails Worth Reading

Privacy emails don’t have to be boring or overlooked. Learn how to craft legal emails into engaging messages that don't hurt your sender reputation.
Emily Santos
Dec 13, 2024

From time to time, our favorite brands send us a privacy policy change email. And let’s be honest, most of the time, we just skip them and pay them no attention. 

As an email marketer, though, you might be required to send these emails. Luckily, you only have to send privacy policy notices when you update your privacy policy—which is usually only once per year (the CCPA requires this, in fact). 

So how do we make these less than exciting, but important emails at least worth reading? Let’s get into it.

Can privacy policy emails hurt your email reputation?

While sending privacy policy emails provides users with transparency, they can hurt your email sender reputation. To many sending platforms, privacy policy emails and terms of service emails often look like spam (the irony). This is likely due to fact that these emails are usually all text and send to the masses. Luckily, there are ways to lower the risk of being exiled to the spam folder.

Best practices for sending privacy policy emails

1. Send in small batches

As tempting as it might be to just press “send” once and be done with it, we recommend sending these emails in batches for 1,000-5,000 recipients depending on your list size. Gmail and Outlook specifically look at large sends as spam-like behaviour, which may lead to higher bounce rates, blocks, or the likeliness of landing in the spam folder. Some ways to organize your batches include:

  • Segmenting your audience by levels of engagement or user activity. For example, send first to folks who recently engaged with an email and less likely to mark you message as spam.
  • Adjust timing based on optimal hours when subscribers are more likely to engage based on time zones.

As you send each batch, be sure to monitor the performance to address any issues before scaling up.

2. Set the right intentions

We know you want people to open your email and that not everyone will say, “Oh cool, a new privacy policy! I can’t wait to read,” but honesty is the best policy. Make your subject line transparent about what it contains but also note it’s an important email to open.

Don’t get too wordy, but you can get a little cheeky and fun with it if this suits your brand. For example: “Our Annual Privacy Policy Update (We Know You’ve Been Waiting for It).”

Or take note out of the Really Good Email playbook and poke fun at the not-so-fun email with something like "Our lawyers made us send this boring update."

3. Write like a human

Privacy policies, like any other legal documentation, are usually full of complex legalese that’s dull at best and confusing at worst. Nobody wants to wade through a sea of legal mumbo jumbo, and let’s be real—if it feels robotic, it’s getting ignored. A human, conversation approach makes potentially sticky updates easier to digest.

We saw this first-hand from our friends at Really Good Emails. They connected with readers by being relatable, making the new updates easy to grasp, and dare we say entertaining. The result? 50% more opens and 40% more positive replies.

4. Don't waste people's time

As much personality as we can infuse to these type of emails, it doesn't change the fact that they're kind of boring. Keep things short and concise. Reel them by sharing the why behind the changes --what's the benefit they will get from these changes? This could be anything from "to better serve you" to "staying up to date with new regulations."

Then, highlighting the key changes in bullet points or bolded text. Avoid using legal terms. Finally, offer the ability for folks to learn more somewhere else if they're into that kind of thing.

This example by Skillshare does a great job at being concise.

(Source: Skillshare via Really Good Emails)

The email is clear and straightforward but the most effective thing they do is break out what the updates are, just as importantly, why they’ve made them. They also include several links to the privacy policy and terms of service so they’re easy to find, and they offer a way for recipients to contact them with any questions or concerns.

5. Consider a different sender IP address

Using a different sending IP address for legal and transactional emails can help protect your primary domain's sender reputation in the case that your privacy email batch does get red flagged. Even if you take all the precautions, privacy policy updates can elicit less engagement from recipients which can negatively impact future campaign performance-- for that reason alone, we recommend using a different IP address for varying types of communications.

6. Stay recognizable

A simple way to stay out of the spam folder is to not look like a spam email. Infusing your branding is a simple, yet effective way of assuring your audience you are a trusted source, not some random bot trying to steal their data.

Plus, it’s a subtle reminder that you care about keeping things polished and interesting, even when the topic is not. The email below from Assemble is a perfect example of how even a privacy policy email can be a tool to reinforce trust, strengthen customer connection, and establish brand recognition.

(Source: Assemble via Really Good Emails)

Privacy policy templates and examples you can steal

Now you're ready to start crafting your own privacy email. Here are some templates you can steal to kick things off.

#1: Comedic relief

If you want to show a sense of humor and relate to your customers, try this template:

Subject: Our Eagerly-Awaited Privacy Policy Update

"Some pieces of news you just can’t wait to find out: the conclusion to that mystery novel you’re reading, why your boss scheduled a last-minute meeting, who will win Too Hot To Handle, and the changes we made to our privacy policy:

Okay, we know you’re not exactly on the edge of your seat, but the lawyers say we have to send this every year so here you go. Here’s what’s new:

[summarize the changes]

Look at you, breezing right through that and being ready to take another year by storm! You can contact us with any questions at [email address], but otherwise, keep rocking and we’ll see you around."

Portland-based bank Simple uses a similar strategy in their privacy emails: 

(Source: Simple via Really Good Emails)

This email is relatable and honest, not to mention funny and engaging. They relay the message in the way you’d probably relay it to a friend: they’re conversational, they’re human, and they’re understandable. They break down the update and translate it piece by piece for the reader to understand. According to a blog they posted about it, they had nearly 200 people reply with positive comments. 

#2: Short and sweet

Keep your time and your recipients’ time to a minimum with this concise yet clear privacy policy email template:

Subject: Important Updates to Our Privacy Policy

"In an effort to maintain transparency about your data and how we use it, we’ve updated our privacy policy, effective on [date]. Here’s what has changed:

[summarize updates]

Click the button below to read the full privacy policy. If you have any questions or concerns, reach out at [email address]. Thank you for being a valued member of the [brand] community."

Hims is a telehealth company specializing in medications for men, and they’ve mastered the art of keeping it short and sweet:

(Source: Hims via Really Good Emails)

They’re as concise as can be—just a few paragraphs stating what they’re emailing about and informing customers of their implied consent, along with a link to see the full text. This lets the recipients immediately know what the email’s about and decide if they want to dig into the full policy text.

What’s also done well here, though, is the branding. As simple as this email is, it follows the brand’s aesthetic so it’s easy for customers to recognize and trust.

Start crafting privacy emails worth reading with Beefree

A well-crafted, branded privacy policy email does more than just inform—it builds trust and strengthens your relationship with your audience. Beefree can make it easier to nail your next privacy policy email.

With our intuitive drag-and-drop editor, you can effortlessly design emails that incorporate your branding, ensuring that even legal updates stay aligned with your company’s tone and identity. The best part? It's free.

The Importance of Mobile Analytics in Improving Email Experience

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.
Beefree team
Beefree team
20 Dec
2024

We live in a mobile-first world. We shop, socialize, work, and create on our phones, expecting seamless, intuitive, and frictionless experiences. As email marketers, we often rely on educated guesses and hard-to-win feedback to improve campaigns. But mobile analytics can revolutionize this process.

Mobile analytics unlock valuable real-time insights into user behavior, preferences, and engagement,  accelerating how fast we can make improvements to our email marketing campaigns.

Let’s discuss the role of mobile analytics in UX and how you can use it to boost satisfaction, sales, and loyalty.

What is mobile analytics?

Mobile analytics is gathering and analyzing user data and behaviors specifically on mobile websites, apps, and devices. This insight comprises of qualitative and quantitative data, such as:  

  • How long readers interact with your email or landing pages
  • Which elements (like CTA buttons) get the most clicks or which don't get interacted with at all
  • The navigational path that users take through your email.
  • The path users take after clicking an email link.
  • Points of friction such as poorly optimized layouts or broken links.
  • Performance issues like slow-loading images or inaccessible designs.

Key differences between mobile analytics and traditional analytics

While traditional analytics might measure desktop-based metrics, mobile analytics reveals how factors like responsive design, mobile-friendly layouts, and load times impact engagement.

From interactions like swipes, clicks, to even orientation changes (landscape vs. portrait). For email marketers, this means deeper insights into how users engage with your content on mobile.

Key email metrics in mobile analytics

These are commonly measured because each gives you important information about user engagement and your email's performance. Collectively, they give you an overarching view of what’s working well and what isn’t so you can improve your campaigns.

  • Open rate: Helps you assess whether your email captures interest at first glance. Low open rates on mobile may signal that your subject lines or send time isn’t aligned with user preferences. For mobile users, shorter, punchier subject lines often perform better, as they’re fully visible on smaller screens.
  • Device-specific click rates: Analyzing clicks segmented by device type (e.g., smartphones vs. tablets) can help you understand how different mobile experiences affect engagement. . For example, smartphone users may prefer more streamlined layouts, while tablet users may enjoy more detailed content.
  • Scroll depth: Tracks how far users scroll through your email on mobile devices. If users don't scroll past the top of your email on mobile, this may guide you to add the most important content above the fold.
  • Bounce rate: Measures how often users exit or leave your linked pages immediately after clicking through from an email. On mobile, high bounce rates might stem from slow-loading pages, confusing navigation, or unresponsive design.
  • Conversion rate: This is the percentage of users who complete a desired action, such as making a purchase or clicking on a landing page. It offers insight into how effectively your emails are in achieing the intended goals whether it is a traditional campaign or experiential.

Whatever metrics you prioritize, make sure to integrate a robust, accurate data processing pipeline. This guarantees real-time insights, so you’re always making decisions based on the latest figures. 

How mobile analytics can help you improve user experience

1. Identify gaps and friction early on

Delivering a smooth user experience is crucial for high engagement. If users encounter barriers that prevent them from taking action, it's best to know the root cause sooner rather than later. 

Mobile analytics uncover navigational and performance issues like confusing layouts, unresponsive buttons, or poor readability.

For example, if a significant portion of users drop off after opening your email, analytics might reveal slow-loading images or unclear CTAs as culprits. You can also pair your website's mobile analytics to inform your email campaigns.

For example, let’s say that a high volume of users is churning during your in-app checkout process, which according to the Baymard Institute study might happen for varying reasons.

Image sourced from baymardinstitute.com 

On your website you may integrate a solution like Vonage Cloud PBX to enable users to contact your customer support team directly from the checkout page. Or proactively offer support via live chat (just make sure to follow TCPA compliance). But then you can go one step further and set up abandoned cart campaigns to re-engage users. 

In short, mobile analytics can provide helpful insight into your users' actual experience, allowing you to explore new and creative solutions. You can use tools like a Kanban board to plan your approach, create visualizations of the user journey, pinpoint priority areas for improvement, and assign tasks to relevant teams.

2. Analyze user flows

Mobile analytics shares valuable insight on your user journey-- from opening and to become a customer. For example, if users abandon your landing page after clicking an email, it could signal that the page design or content isn’t aligned with their expectations. This could mean your page needs to be simplified or your emails need to be a lot more clear.

Again, you can pair your website's or apps mobile analytics to then guide your email campaigns. A recent survey by Newstore found that 60% of shoppers prefer mobile apps over mobile websites. Mobile apps are easier to use, leading to better UX, increased sales, and higher retention.

Image sourced from newstore.com

If you're noticing that users are not as active on mobile app, this could mean your app interface needs to be simplified or that folks may need more guidance. You could send a series of onboarding emails to help customers use your product effectively.

Along with understanding where the friction lies, mobile analytics tells you what motivates consistent engagement. Analytics opens and conversion rates on mobile vs. desktop can uncover the drivers behind engagement and retention for mobile users. It might be that certain types of notification emails encourage repeat interactions.

Overall, understanding what drives loyalty can help you optimize user journeys at scale to drive repeat engagement and long-term retention, making sure you get a good return on your email marketing efforts and app development cost.

3. Create personalize experiences

Mobile analytics offers a deeper understanding of user behavior and preferences. This can be used to segment users and create personalized experiences. You can feed mobile analytics into your CDP and CRM to help you accurately segment customers according to their preferences, user behavior, demographics, and stage in the customer journey. One way to personalize the experience is to tailor the timing of email notifications to when they are most active or recommending solutions to users based on their preferences.

From there, you can then A/B test multiple versions of a personalized email to asses what actually turns leads into customers. For example, you might test two different layouts or calls-to-action.

Design seamless mobile experiences with Beefree

Whether you're crafting emails for E-commerce, SaaS, or B2b, creating convenient, seamless experiences for mobile users is crucial. Mobile analytics keeps your business attuned to the unique needs of your mobile customers. From streamlining journeys to personalizing experiences, the valuable insights gleaned from mobile analytics help you drive sales and retain customers.

Beefree’s Mobile Design Mode eliminates guesswork, allowing you to design with confidence for the fastest-growing segment of email users: those on mobile devices. Our Mobile Design Mode feature allows you to preview and edit emails specifically for mobile devices, ensuring that your design elements—such as images, text, and buttons—adapt perfectly to smaller screens.

Start designing with ease now.

Celebrating the 2024 Really Good Emails Award

Discover the standout email campaigns that defined 2024 in the first-ever Really Good Emails Awards. Dive into the insights and inspiration that can elevate your email marketing to award-winning heights.
Beefree team
Beefree team
18 Dec
2024

Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.

Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.

These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:

  • Community favorites: Campaigns you searched for, saved, and clicked on the most.
  • Innovation and trends: Designs that pushed boundaries and set new benchmarks.
  • Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Download the awards

Why these awards matter

Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:

  • Stay ahead of trends: Understand the latest innovations shaping the industry.
  • Refine your strategy: Learn how to balance creativity with proven marketing principles.
  • Elevate your designs: Incorporate bold, eye-catching elements into your emails.

Not another boring resource: Here's what's inside

The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.

  • Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
  • Easy access to all winning emails and categories: All of the best of the best in one place.
  • The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
  • Exclusive Beefree deal: Black Friday came a little late, but we delivered.
  • and so much more! 

A closer look at the winning categories

We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.

  • Welcome emails
  • Product launch
  • Re-engagement emails
  • Pet emails
  • Outdoor/travel emails
  • Drinks emails
  • Subject line
  • Best CTA
  • Quiz
  • Seasonal email
  • Most creative email

The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.

Download the full Awards resource to access all the winners, runner-ups, and actionable insights.

A sneak peak

From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:

🥇Best welcome email: Miro

First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs. 

Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.

Download the full award deck

🥇Best product launch: Volkswagen

Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible. 

Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.

Download the full award deck

🥇Best re-engagement email: Sometimes Always

Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance. 

Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.

Download the full award deck

🥇Best seasonal email: Touchland

Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional. 

Download the full award deck

These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.

Download the deck for the rest of the winners

What next? Turn inspiration into action

The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:

Join the celebration

The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.

Here’s to a future filled with creativity, connection, and campaigns that inspire.

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