Articles by this author
Fundraising Emails to Help Those Struggling During the Pandemic
Fundraising emails can go a long way in raising both financial support and general awareness for a cause. But often, they can be extremely tricky to write. H...
Abandoned Cart Email Marketing to Increase Your E-Commerce Sales
Abandoned cart email marketing is a must for any e-commerce business. Not sold? Take a look at these stats: Over 49% of abandoned cart emails are opened. 50%...
How to Craft Late Delivery Emails to Apologize to Your Customers
Shipping delays are a common issue for ecommerce brands, especially right now. USPS, FedEx and UPS are all experiencing shipping disruptions due to the COVID...
Email Marketing Design Best Practices to Boost Engagement
Email marketing is one of the marketing techniques with the highest potential for revenue - for every $1 you spend on email marketing, you can expect a retur...
How to Build an Email Follow-Up Campaign
Do you ever find yourself struggling to close a sale or hold on to a customer? If so, focusing more heavily on email follow-up campaigns might be just what y...
Grow Your Business with Cold Email Marketing Campaigns
Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective. But if you don’t handle the...
7 Mother’s Day Emails That Inspired Us
Did you know Mother’s Day is the third largest retail holiday of the year? It’s true: After the winter holidays and the back-to-school season, Mother’s Day p...
5 Memorial Day Emails That Have Us Ready for Summer
For email marketers, Memorial Day is the first chance to really dive into summer marketing. Nearly half of customers will take advantage of a promo or sale o...