Articles by this author
Email Marketing Design Best Practices to Boost Engagement
Email marketing is one of the marketing techniques with the highest potential for revenue - for every $1 you spend on email marketing, you can expect a retur...
How to Build an Email Follow-Up Campaign
Do you ever find yourself struggling to close a sale or hold on to a customer? If so, focusing more heavily on email follow-up campaigns might be just what y...
Grow Your Business with Cold Email Marketing Campaigns
Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective. But if you don’t handle the...
7 Mother’s Day Emails That Inspired Us
Did you know Mother’s Day is the third largest retail holiday of the year? It’s true: After the winter holidays and the back-to-school season, Mother’s Day p...
5 Memorial Day Emails That Have Us Ready for Summer
For email marketers, Memorial Day is the first chance to really dive into summer marketing. Nearly half of customers will take advantage of a promo or sale o...
Email Crisis Communications: How to Adjust Your Marketing Amid the Coronavirus Pandemic
Last week, the COVID-19 virus was declared a pandemic and a national emergency in the U.S. This announcement has impacted individuals and companies alike in ...
5 Earth Day Emails to Engage Your Customers and Save the Planet
When there's a crisis going on, you can't stick with email marketing as usual.In this case, we're not talking about the global coronavirus pandemic, but abou...
