For email marketers, Memorial Day is the first chance to really dive into summer marketing. Nearly half of customers will take advantage of a promo or sale on Memorial Day weekend, and it’s your job to design the summery email that convinces them. (And this year, we're betting people are more eager for summer than ever before!) Take a look at these sunny Memorial Day emails to get a little inspiration for your own.
Nearly half of customers will take advantage of a promo or sale on Memorial Day weekend, and it’s your job to design the summery email that convinces them.
Kate Spade is a brand that knows how to design a summery email. What we love about this one:
- The opening text is in a basic, easy-to-read font and sticks out against the bright blue waves
- The product photos are nicely laid out, with a splash of that same blue announcing a markdown
- The clever copy makes you feel ready for summer vacations!
Despite all of these awesome design elements, the email is still fairly short — it’s not complicated or overwhelming.Subject line: Happy Memorial Day! Shop summer splash sale to celebrate
Nothing says Memorial Day like the first bonfire of the summer, and that’s what Orvis is depicting here. This outdoor brand helps you envision how its products can be used on the holiday. Having multiple CTA buttons like Orvis does here is also an effective strategy. That way, customers can create their own personalized shopping experience, choosing who they want to shop for.Subject line: Ends tonight! Memorial Day deals: Save up to 60%!
You might think a fashion jewelry brand would struggle to create a summery email. Think again! This Baublebar message includes a shimmering pool water background that makes you itch to take a dip. And the content of the email lines right up with the Memorial Day subject line — which encourages you to dive right in.Subject line: Dive into the Memorial Day weekend sale
Under the Canopy
Countdown timers in emails are a popular trend. But we’ve never seen a clock like the one Under the Canopy used in their Memorial Day email — and we’re a big fan. This creative email design uses an analog clock overlay on top of a product photo, and the clock’s minute hand actually moves! If you’re trying to get the word out about Memorial Day sales, coming up with a creative idea to spur your readers into action is the best way to do it.Subject line: Ends tomorrow! Up to 30% off for Memorial Day
Memorial Day isn’t just about burgers and lake days. The holiday has a deeper meaning — remembering the brave military members who have died in service to the United States. Honor the nation’s fallen soldiers with an email designed to make a difference. That’s what Chobani did here, creating a red, white and blue product to honor the troops. The company also put its money where its mouth is by donating $500,000 to military families. Chobani invited its readers to donate, too, and pledged to match every dollar donated up to an additional $250,000.Subject line: This Memorial Day we honor the heroes
Wrap-Up: Memorial Day emails
Celebrate this important holiday in style using our ready-to-go email templates. Choose one of our hundreds of email templates in our template catalog, or create your own email by starting with a blank template and filling in your images, graphics and text. The BEE editor can help you craft a Memorial Day email to remember!