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Grow Your Business with Cold Email Marketing Campaigns

Beefree team
Beefree team
Apr 29, 2020
Grow Your Business with Cold Email Marketing Campaigns
Grow Your Business with Cold Email Marketing Campaigns

Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective. But if you don’t handle them correctly, your cold emails might be marked as spam.Ready to launch your own campaign? Keep reading for more information on how to write a cold email that lands in the recipient’s inbox.

Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective.

What Is a Cold Email Marketing Campaign?

Cold emails are a type of email marketing that delivers a personalized message to a recipient with the goal of starting a conversation. These messages are different from a bulk email sent to hundreds or even thousands of customers; cold emails target a smaller subset of people. Generally, you’ll only send a cold email to a lead that you’ve researched and defined as a quality prospect.Cold email campaigns are effective: Companies have seen up to 60% response rates and 80% engagement rates from cold emails. Small businesses in particular can see huge benefits from sending well-written messages. Bottom line — cold email marketing campaigns can pay off big-time.However, if you’re going to launch a cold email marketing strategy, it’s important to do a little research first on best practices. These campaigns are sometimes mistaken for spam. Today, we’re highlighting a few of the best tips on how to write a cold email so your messages land safely in the recipient’s inbox and do their job.

#1. Follow the rules

Play by the book and follow the Federal Trade Commission’s rules for sending emails to people you don’t know:

  • Don’t include false information. Your “From” information should accurately describe who you are.
  • Don’t use misleading subject lines. Cold email subject lines need to be clear about what’s in the message.
  • Identify the message as an ad. Be upfront about the fact that your email is an advertisement.
  • Include your physical address. If you don’t have a street address, use a P.O. box.
  • Explain how to unsubscribe. Allow recipients to opt-out of future emails. (We recommend including this option in the footer or email signature.)
  • Promptly honor any unsubscribe requests. If someone asks to be unsubscribed, take them off your list within 10 business days.
  • Pay attention to what others are doing on your behalf. If another company is taking care of your email marketing, remember that you’re still legally responsible.

Not following these guidelines can result in costly fines and legal troubles. But if your cold email marketing campaign abides by these rules, you’re good to go.

#2. Decide on your email address and “From” line

Many businesses choose to create a new email address to send cold emails. When you’re first getting started, cold email marketing will probably take some trial and error, and you might put the reputation of your current domain at risk. That’s why creating a new domain can often be a smart choice.Once your email address is ready, decide on what your “From” line will say. You can try your company’s name, publication name, a person’s name or a mixture of the above (see a few examples from our inbox below). Test a few different “From” lines to figure out which ones work best.

cold email marketing campaign

#3. Personalize your emails

Personalization is an effective strategy to use with any type of email campaign. But with cold emails, it’s especially essential. Personalizing cold emails can help differentiate them from spam. Use the recipient’s first name and find other ways to make a personal connection, too.For instance, you might open the message by saying, “I noticed you’re located in Chicago — we work with hundreds of customers there” or “I see on LinkedIn that you work with [name.] He/she’s a good friend of mine!” Personalized emails get higher open rates and click rates.

#4. Use plain text

Cold emails are typically plain text emails, not HTML. HTML messages are designed and formatted with images, links and more. Plain text emails are just text on a page and are far less likely than HTML emails to be identified as spam. What’s more, plain text emails perform well on mobile devices and load more quickly. Most importantly, plain text emails feel more personal because they look like emails you’d get from a friend.Subject line: Low-cost writers

cold email example

#5. Cold email subject lines

Your cold email subject lines should be personalized and clearly explain what’s in the email. Keep the subject line short and conversational. Using the word “your” or asking a question can also make people curious.Here are a few cold email subject lines sourced from our inbox:

  • What you’re missing in the Den this week
  • , you’re invited
  • Are you making these mistakes?
  • My biggest mistake
  • , just a heads-up

These subject lines all invite curiosity, encouraging the reader to open the email and find out more.

#6. How to write a cold email

When you sit down to write your cold email, there are a few things to keep in mind as you structure it. The basics: Make a personal connection, explain what the email is about and end with a call to action inviting the recipient to chat further.As you explain your proposition, make sure to be clear about what’s in it for the reader. How would they benefit from saying yes to your ask? When you close, ask for a simple response (such as an email back) and make sure your email signature includes all of your relevant information.

#7. Remember to follow up

Don’t forget to follow up on your cold emails. One study showed that campaigns with 4-7 emails per sequence received three times more responses than campaigns with only 1-3 emails in a sequence. Send your follow-up emails several days apart so they don’t seem spammy. And if your follow-up process is automated, remember to cut it off once you get a response.

Wrap-up: Cold email marketing

After you successfully connect with a plain text cold email, you'll probably want to create future emails for your audience with more HTML design elements! Choose from one of the hundreds of HTML email templates in the BEE catalog or create your own from scratch with our drag-and-drop email editor. Cold emails have huge potential when they’re done the right way. With these tips, you’re ready to help your business grow!

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Grow your business with cold email

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What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns.

Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

How Beefree is Helping Email Makers Scale Their Production

2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you.
Beefree team
Beefree team
6 Jan
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2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. 

At Beefree, we’ve had a front-row seat to all the incredible ways you scaled your email production. With templates that sped up creation and workflows that brought your team closer, you’ve redefined what it means to create emails that inspire and deliver.

Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you. 

Total number of emails created: 1,648,180

That’s right—over 1.6 million emails were crafted using Beefree this year, each one a testament to your creativity and efficiency. Everyone from small startups to large enterprises, and teams across the globe harnessed the power of Beefree.

The templates that powered your success

Out of the 1.6 million emails created this year, 178,199 started with a little help from our template catalog.

Our most loved categories included:

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  • Password-reset emails: You proved that even the most utilitarian messages deserve to be noticed.
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These favorites highlight a vital truth: even the simplest communications can leave a lasting impression. Templates have become your secret weapon, allowing you to hit the ground running, save time, and focus on the creative flair that makes your emails stand out.

(source)

Total time saved per week: 2 hours

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An impressive 81% of users reported being able to design emails at least 3x faster since implementing Beefree. What used to take hours now takes mere minutes with pre-designed templates and built-in collaboration tools. 

(source)

More time saved = more time to design

By cutting down on the nitty-gritty of email production, like formatting, coding, and repetitive edits, Beefree gave you the freedom to focus on what truly matters: design. 

With more time on your hands, you experimented with bold new layouts, fine-tuned your visual storytelling, and perfected those interactive elements that kept your audience engaged.

(source)

84% of Beefree users saw an increase in design quality after implementing our tool and 84% have increased on-brand email creation by 50% or more. 

Think about it: The less time on production meant more time to think creatively and innovate.

New height reached 

With more time on your hands and even more accessible design solutions, 2024 became the year you pushed boundaries and achieved more than ever before. And as your email production scaled, so did your ambitions. 

This surge in productivity and creativity signaled that you were ready for the next step—a plan that could grow alongside you and offer even more tailored support for your evolving needs. Recognizing this, we launched our Business Plan in May, designed specifically to meet you where you’re at. 

This plan was crafted to offer the advanced features and scalability that busy teams need, like enhanced collaboration tools and more customization options. 

Is the Beefree HTML Email Builder Right for You? >

After upgrading to a paid plan, 41% of Beefree users saw an ROI in just under a month! 58% report that Beefree has been a KEY part of scaling their email programs. 

(source)

Beautiful design matters 

A well-crafted email design does more than look good; it communicates your brand’s personality, values, and message in a way that’s instantly recognizable and engaging. It draws the reader in, guides their eyes through the content seamlessly, and encourages action, whether it’s clicking through to a website, signing up for an event, or making a purchase.

In 2024, you embraced the power of beautiful design like never before, and you were rewarded for it. Beefree users increased their CTR by an average of 25%.

The marketing ROI on the one email alone was immeasurable. Open rates increased by over 20%, engagement rates by 31%, and best of all, the subscribers fell under a healthy .1%. All are driven by the creative firepower of Beefree. 

Aimee Meester
, Founder and CEO, Madison Taylor Marketing 
Read the case study

In a digital landscape where first impressions are everything, beautiful design isn’t just nice to have—it’s a necessity. And with Beefree, creating visually appealing emails has never been easier, empowering you to continue delivering designs that captivate and convert.

We can’t wait to see what you create next.

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