Articles by this author
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Empathy in Email Marketing: In A Crisis, Keep It Simple
Email marketing in a crisis can be tough. When it comes to serious topics or crisis situations, it’s difficult to know what to say — and your brand might be ...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
5 Tips for Dark Mode Email Design
Dark mode is becoming more and more popular. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their...
How to Craft an Appointment Confirmation Email That Your Customers Will Read
Appointment confirmation emails are absolutely essential to send to your customers. These reminders can help decrease no-shows and increase your revenue, whe...
How to Use Thank You Emails to Engage Your Customers
How do you feel when someone gives you a heartfelt “thank you” message? Most likely, you feel pleased, happy and valued. When someone tells you thanks, that ...
How to Use Gmail for Email Marketing
If you’re in search of a new ESP, Gmail might not be your first thought. The platform is meant primarily for individual email accounts, not marketing purpose...
Fourth of July Emails That Stand Out
The Fourth of July is coming up fast, but there's still time to design a pitch-perfect email that resonates with your audience and positions your product as ...
7 Black Lives Matter Emails That Moved Us
The #BlackLivesMatter movement has been taking over our social media feeds and inboxes alike. Here at Beefree, we wholeheartedly speak out against racism and aff...