Articles by this author
Fall Email Campaign Ideas to Warm Up Your Autumn Sales
Fall isn’t just the season of pumpkins and scarves and nostalgic leaf piles. It’s also a fantastic time to engage with your audience via email and to turn th...
How to Use Dynamic Email Content to Engage Your Customers
Do you use dynamic email content as a part of your marketing strategy? If not, now is the time to get on board with this trend. Dynamic content is the future...
AI in Email Marketing: How Technology Will Affect Your Campaign
Using AI in email marketing can do a lot for your business. By 2035, businesses are expected to see $14 trillion in additional revenue from AI, plus a 38% ri...
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Empathy in Email Marketing: In A Crisis, Keep It Simple
Email marketing in a crisis can be tough. When it comes to serious topics or crisis situations, it’s difficult to know what to say — and your brand might be ...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
5 Tips for Dark Mode Email Design
Dark mode is becoming more and more popular. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their...