Articles by this author
AI in Email Marketing: How Technology Will Affect Your Campaign
Using AI in email marketing can do a lot for your business. By 2035, businesses are expected to see $14 trillion in additional revenue from AI, plus a 38% ri...
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Empathy in Email Marketing: In A Crisis, Keep It Simple
Email marketing in a crisis can be tough. When it comes to serious topics or crisis situations, it’s difficult to know what to say — and your brand might be ...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
5 Tips for Dark Mode Email Design
Dark mode is becoming more and more popular. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their...
How to Craft an Appointment Confirmation Email That Your Customers Will Read
Appointment confirmation emails are absolutely essential to send to your customers. These reminders can help decrease no-shows and increase your revenue, whe...
How to Use Thank You Emails to Engage Your Customers
How do you feel when someone gives you a heartfelt “thank you” message? Most likely, you feel pleased, happy and valued. When someone tells you thanks, that ...