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Fall Email Campaign Ideas to Warm Up Your Autumn Sales

Beefree team
Beefree team
Aug 13, 2020
Fall Email Campaign Ideas to Warm Up Your Autumn Sales
Fall Email Campaign Ideas to Warm Up Your Autumn Sales

Fall isn’t just the season of pumpkins and scarves and nostalgic leaf piles. It’s also a fantastic time to engage with your audience via email and to turn that engagement into revenue. For one, fall is packed with holidays and special occasions, and those holidays are stellar marketing opportunities because they make it easier for you to predict where your customers’ minds are and meet them there. Second, many of the fall holidays involve shopping or are leading up to the shopping season for winter holidays, so engaging with customers during this time will land your business on their shopping lists. When it’s done well, a fall newsletter can set you up for great profits.How do you make the best use of your fall email campaigns? We’ve got you. Check out these fall newsletter ideas and best practices to make your seasonal emails count this year.

Holiday and Event-Specific Fall Newsletter Ideas

As we noted, holidays are excellent marketing opportunities. One of the largest challenges in marketing is relating to your customers by sending them communications that resonate with their mindset at the time. When there’s a holiday or event coming up, you know that it’s on top of many of your customers’ minds, so it’s much easier to connect with them. Let’s take a look at some fall newsletter ideas for the top autumn events and holidays.

Back to School

The back-to-school season is a huge event for families with school-aged kids. Not only does it represent a major change to families’ daily routines but it also involves shopping for school supplies, new clothes, and so on. A back-to-school fall newsletter can connect with parents and also offer ways your business can help, like school supplies you offer or a back-to-school sale. Check out this fall email from Good Housekeeping, for example:

amazon back to school fall campaign

The publication knows its readers have back-to-school on the brain so the top article in its e-blast touts the top back-to-school deals on Amazon - an excellent way to reach customers and get clicks.

Labor Day

September kicks off with Labor Day on the first Monday of the month. This U.S. holiday is widely viewed as the end of summer, so save the warm orange tones for later in the month and stick with summer shades for your Labor Day newsletters. We love this example from Taco Bell, encouraging customers to kick back and take advantage of their discount.Subject line: Labor Day to-do list

labor day email example

Sports seasons

Fall sports are a major part of the season for many of your customers. Fans of football, soccer, volleyball, and other fall sports look forward to the start of the season every year, and for parents of kids who play fall sports, the season is packed with games matches and practices. A fall email that capitalizes on this, like this one from YouTube TV, can bring you fantastic engagement:

youtube football season fall campaign

Halloween

Halloween has a way of bringing out everyone’s spooky side (in a fun way). Get in the spirit and play with the holiday to engage customers and show your fun side. This could take the form of a themed fall newsletter, exclusive seasonal merchandise, or even just some fun Halloween puns. Take a look at this fall email from Bumble and Bumble:

Subject line: A treat so good it’s scary.

fall email campaign

Incorporating Halloween-specific imagery and playful festive language make it easy to relate to customers’ love of the spooky season. Our main takeaways? When it comes to Halloween emails, keep things simple. And for fall email subject lines promising good deals, a play on the word “scary” might help get more conversions.

Veteran’s Day

Sandwiched between Halloween and Thanksgiving,Veteran’s Day(on November 11) is an important opportunity to connect with your audience. This Keurig fall email is a great example of how to give back: The company partnered with a nonprofit that helps support disabled vets, giving that nonprofit more visibility in addition to the monetary support.Subject line: REVV Coffee is honoring veterans all month long

veteran's day email

Thanksgiving

Thanksgiving is a family-centered and heartwarming holiday for many, and it’s often associated with warmth and togetherness. A Thanksgiving-themed fall newsletter can connect with customers by appealing to that sentimentality while also appealing to the tasks and traditions people associate with Thanksgiving, like traveling to be with family or cooking a Thanksgiving feast.

This Sur la Table fall email does this well by advertising a cookware sale that features a juicy Thanksgiving turkey in its main product photo.

Subject line: Take charge of Thanksgiving with All-Clad

fall email campaign

Black Friday

Before the turkey is gone (or even prepared), many consumers are already dreaming about what they’ll buy on Black Friday and Cyber Monday. Many brands start advertising their Black Friday deals as early as the end of October — so don’t be afraid to put yours out too soon!

The Black Friday emails in our inbox have one thing in common: urgency. Ideally, your customers will want to buy now before the products and the good deals are gone. Infuse your fall newsletter subject lines with a sense of urgency to rush readers into a purchase. Here’s an example of a fall newsletter from Outerknown, telling customers to hurry before the good deals are gone.

Subject line: BLACK FRIDAY ENDS TONIGHT!

black friday promotional email

The “last call” and “coming to a close” language encourages customers to take advantage of these fantastic sales while they still can, prompting them to click through and buy.

Fall-Themed Newsletter Ideas

While fall holidays offer excellent opportunities for email marketing, they aren’t the only way you can capitalize on this cozy season. There are other ways to focus your fall newsletters on the season at hand to engage with your customers. Check out these innovative fall newsletter ideas to inspire your campaign development.

Promote autumn-appropriate products

Think about what your customers will most use and enjoy during the fall and market those products or services in your fall newsletter. This could include items and services like:

  • Cozy mugs
  • Hot drinks
  • Sweaters
  • Blankets
  • Boots
  • Warming foods like soup, bread, or curry
ModCloth fall email

Not only do they use fall imagery but they market warm, cozy apparel that’s perfect for a brisk fall day.

Introduce a fall collection

Who doesn’t love fun fall colors and imagery? In your fall newsletter, you can showcase merchandise or services that are catered to the season, allowing your customers to be festive in their fashion, decor, or activities. You could showcase items and services like:

  • Fall movies
  • Fall fashions or accessories
  • Home decor items with fall colors or aesthetic themes
  • Seasonal music
  • Cozy massages that feature fall scents

As an example, check out this email from ColorStreet:

color street fall nails email

ColorStreet advertises their fall collection which features nail decals with fall-appropriate colors and details - perfect for customers who want seasonally festive nails.

Fall sales

Fall is an excellent season for special sales. Customers can get a jump on the shopping season for winter holiday gifts while also stocking up on fall essentials and simply enjoying a relaxing way to spend a cozy fall evening on the couch: online shopping. No matter what products or services you offer, you can create a fall sale and advertise it in your fall newsletter. Take a look at this example from Adore Me:

Adore me freedbie fall campaign

Not only does Adore Me offer a fall sale but they give it a creative twist with a fall freebie game: giving customers a surprise freebie with every purchase. It’s an excellent way to encourage customers to stock up for the fall season.

Best Practices for Fall Email Newsletters

The fall newsletter ideas above can inspire your campaign design and help you get started, but how do you make sure each email is as strong and effective as it can be? Following some simple best practices can help you boost your engagement. Put these tips to work in your fall email campaigns:

  • Personalize your emails: Making emails more relatable and personalized will make them more eye-catching and, in the case of personalized product recommendations, will likely lead to more sales.
  • Go multimedia: Incorporating not only images but video or GIFs will make your content more engaging, reeling in customers who would otherwise just scroll through.
  • Use social confirmation: Encourage readers to subscribe to your newsletter, make a purchase, or otherwise engage with your brand by showing them how many others are doing the same. You could highlight your number of social media followers or the number of people who have bought a particular product.
  • Make the next step easy: Whatever it is that you want customers to do after reading your email, make it easy to find and easy to do. That usually comes in the form of an eye-catching CTA button to shop or subscribe.

These best practices can draw in your customers so they both enjoy your emails more and are more likely to make a purchase or engage with your brand.

Get Started with Fall Newsletter Templates

Ready to create engaging fall emails? Our template catalog here at BeeFree includes templates for every fall theme, includingThanksgiving email templatesandBlack Friday email templates. Create aHalloween email newsletterwith this free template by designerMatteo della Chiesa:

Use this template in Beefree!

Use this template in Beefree!

Or give thanks using this beautiful fall email background created by Andrea Dall’Ara:

Use this template in Beefree!

Use this template in Beefree!

All of our email templates are compatible with 12 email service provider connectors, so you can design your message in the Beefree editor and then push it over to your email sender of choice. Use our email templates to get more conversions this fall!

Editor’s Note: This post was updated on September 2023 to ensure accuracy and comprehensiveness. 

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Fall Email Cover

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Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

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Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

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