The #BlackLivesMatter movement has been taking over our social media feeds and inboxes alike. Here at BEE, we wholeheartedly speak out against racism and affirm the value of all Black lives. We’re thrilled to see so many brands and email newsletters doing the same by sending their subscribers educational resources or places to take action.We realize, though, that crafting a good Black Lives Matter email can be difficult. This is a heavy topic — and it’s extremely important. How can your email design back up #BlackLivesMatter in a way that helps, not hurts? Take a look at these seven Black Lives Matter emails to get some ideas for your own timely messages.
Crafting a good Black Lives Matter email can be difficult. This is a heavy topic — and it’s extremely important. How can your email design back up Black Lives Matter in a way that helps, not hurts?
Lily Lines, a women-centric newsletter created by The Washington Post, sent an excellent Black Lives Matter email to its subscribers. We love the way this newsletter is organized: It starts out with an essay by a Black author and community organizer, sharing beautiful illustrations between every few paragraphs. It continues with a few brief news hits and a social media highlight. And the whole message is laid out with black text on a plain white background, making the important information clear and easy to read.Subject line: This is a difficult time. An activist has advice.
Beauty brand Byrdie was on top of things when #BlackLivesMatter began to trend. This brand not only made a statement about how it supports equality and human rights, but went a step further by sharing extra resources. Supporting Black-owned brands is a great way to recognize and support the Black community. Byrdie took this to heart by sharing a massive list of brands that are relevant to its readers. The majority of this email utilizes a simple single-column layout listing links for readers to check out.Subject line: 60+ black-owned brands every beauty lover should know
When it comes to trending causes that matter, your first instinct might be to think out of the box. If everyone is talking about the same topic, your contribution needs to stand out, right? But in most cases, simple is best. Black Lives Matter emails aren’t about your brand — they’re about the movement. So take a cue from companies like coworking space The Wing, who created a simple yet highly impactful email design. The background of the email is off-white and doesn’t detract from the message, and the words “Black Lives Matter” are in a strong font front and center. Importantly, The Wing backs up its statement by making a financial donation to the cause and encouraging its readers to do the same.Subject line: Black Lives Matter
Electric Literature is another example of a great Black Lives Matter email that makes the content relevant to its audience. The email is organized with the most important information — Electric Lit’s statement condemning violence against the Black community — at the top. Next there are simple but attractive dividers to separate the rest of the content so you can easily scan and find what you’d like to read. The message doesn’t have an overt CTA. Instead, it quietly includes three buttons at the bottom for anyone who wants to click.Subject line: Read Black writers, now and always
Prose uses a muted color scheme and incorporates a few different fonts in this Black Lives Matter email. The white font is easy to read on the background colors and the quiet colors are appropriate for the message that’s being shared. Prose gets right to the main point of the email — Black lives matter — and encourages action from its readers.Subject line: A note to our community
B The Change
B The Change uses strong, powerful language to evoke a response from readers. Under its initial statement, the company follows up with several resources where readers can learn more or take action. We love the black-and-white images and text that make the green CTA buttons pop.Subject line: Let’s get to work tackling racism
Remember, with Black Lives Matter emails, simplicity is the best way to get this important message across. Tusk takes this principle to heart. From the subject line to the color scheme to the length of the copy, everything about this email is simple and basic. And because there aren’t any flashy design elements to detract from the copy, the message of the email truly stands out.Subject line: Black lives matter
Wrap-up: Black Lives Matter email templates
Now is the time to stand in solidarity with the Black community and send an impactful Black Lives Matter email from your brand. Choose a professionally-designed, mobile-responsive email template from the BEE catalog to send out this important message. By using Black Lives Matter email templates, your brand can add its voice to this historic movement and play a small role in making a difference.