Expertise

Choosing an email platform, or email service provider (ESP), can be hard. And when it comes to design capabilities, there's a lot to consider. Email marketer...

Legal speak isn't the most exciting content, but sometimes terms of service and privacy policy emails are necessary. When brands are transparent and communic...

Has a segment of your subscriber list gone silent? Stir up renewed interest in your brand with re-engagement email campaigns that include special promotions, limited offers, and of course good design.

Want to impress your client with a stunning email? Start with a great email design brief! Let's look at 10 fundamental, albeit sometimes overlooked, questions that your design brief needs to answer to set your designer up for success.

Data-driven email design can improve your email campaign performance. Continue reading and ask yourself these five questions on how to make smarter design decisions.

Why do images in emails sometimes look blurry on smartphones? How about in high-DPI displays, such as in iPhone's Retina display? Check out our 3 best practices on how to optimize your images for mobile email in this workshop!

A good email layout design will capture the attention of your busy subscribers—and make content easier to read. The right design will direct your focus to the content itself, not the structure holding it in place, and it should be simple, well-organized, and have an intuitive flow. Here, we share three types of email layouts, along with some pointers on how to pick the right one for different campaigns.

Email drip campaigns are part of a marketing strategy designed to stay connected with subscribers through a series of automated emails. They're like friendly reminders or little nudges that offer enticing content such as special discounts, limited-time offers, or free trials to subscribers who are usually new to a mailing list or inactive.

Is your email message getting clipped by Gmail? Check out our 4 tips for streamlining your email and preventing it from getting clipped.

It may have been a while since you last gave some thought to the social media buttons in your email campaigns. That's because they're pretty ubiquitous—always ...