Design

There are thousands of podcasts floating around on streaming services, with topics running the gamut from broad (digital marketing) to hyper-niched (Denzel Washington movies). But whatever topic your podcast focuses on, we bet you have one thing in common with other podcasters: You’re always on the hunt for more subscribers.One of the best ways to turn casual listeners into subscribers is to build a podcast landing page. A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition, making it easy for potential listeners to understand what you’re offering and subscribe to your show with confidence.Want to get more podcast subscribers? Here are five of the best podcast landing page examples to inspire you with your podcast landing page design.

A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition.

Smart Gets Paid

Our first podcast landing page example is from the Smart Gets Paid podcast hosted by Leah Neaderthal. The structure of the page makes sense visually and is easy to navigate, with the podcast thumbnail on the left creating instant visual recognition. One line of descriptive copy explains not only what the podcast is, but who could benefit from listening (anyone who runs a B2B consulting or coaching business). You’ll also notice how the landing page includes multiple subscribe links. This allows visitors to select their preferred listening platform at a glance.

Below, Leah includes an additional paragraph describing her podcast. At the very bottom of the landing page, you can also view recent episodes and an “About Leah” section.

Women at Work

The Women at Work podcast by Harvard Business Review introduces website visitors to the podcast using this podcast landing page. A few listening platforms are linked at the top of the page. It’s easy to explore the podcast by season using the navigation menu at the top, and the right sidebar includes photos and bios of the three podcast hosts (Amy Bernstein, Amy Gallo and Emily Caulfield).

Overall, this podcast landing page design is minimal. We see simple black-and-white fonts and a basic two-column structure. This minimalist, sophisticated approach aligns well with a brand like Harvard Business Review.

Every Little Thing

Next on our list of the best podcast landing page examples is Every Little Thing by Gimlet Media. This webpage begins by sharing the podcast’s tagline and some supporting information about the show. Further down, you can view ELT’s latest episodes and tweets. And no matter where you are on the page, the Spotify episode across the bottom means you can start listening to the podcast anytime.

From this feature preview to the color scheme to the fonts used on the page, every aspect of this podcast landing page is carefully chosen to help you get a feel for the ELT podcast and whether it’s for you.

The Marketing Scoop

The Marketing Scoop podcast by Laura Morelli for SEMrush is your weekly source of case-based stories of marketing growth. And the Marketing Scoop’s podcast landing page design should have you taking notes on more than just the marketing tactics shared on the podcast. At the top, a simple yet effective header provides a subtle touch of color and includes Laura Morelli’s headshot (adding a photo to your podcast landing page is a great way to help listeners match a face to the voice).

Below the fold, you can read more about the podcast, choose your favorite listening platform or start listening to the podcast right away. Embedding episodes directly into your podcast landing page is a great way to get website visitors hooked.

The GaryVee Audio Experience

If it fits your brand, a colorful header can be a fun way to kick off your podcast landing page design. Gary Vaynerchuk grabs attention with this collage-like header for the GaryVee Audio Experience that includes his slogan; cutout images of past podcast guests; and some colorful doodles to top it all off.

The rest of this podcast landing page example is more text-heavy than others we’ve looked at here. Along the right sidebar, Gary lists several listening platforms. The rest of the page is dedicated to walking website visitors through the podcast and showing them the episodes where they should start. It can be overwhelming to jump into a new podcast, so getting your new listeners oriented is a great way to smooth out the process.

Wrap-up: Podcast landing page templates

Creating a landing page for your podcast that will get more subscribers might seem like a tall order. But with our podcast landing page templates, your job isn’t so hard after all. Customize your favorite template to create the best podcast landing page and give your subscriber count a boost!

Summer in the U.S. is well under way with grills being fired up for family BBQs and marshmallows roasting at late night bonfires. Around this time of year we would typically write about the 4th of July and offer tips to boost your engagement and sales. But this year, we decided to take a break from our 4th of July messages to explore a more pressing topic: diversity and inclusion.As our global team expands, we've been thinking more about what holidays mean. Holidays have typically been used to guide marketing calendars, but how do we decide which holidays to include in our marketing efforts?The 4th of July is an interesting case study because freedom is something that we all celebrate. But it means something different to everyone and is celebrated at different times of the year depending on demographics, traditions and history.Many American families celebrate their freedom on Juneteenth, which commemorates the emancipation of enslaved people in the U.S.. Pride also happens in the month of June and celebrates LGBTQ freedom.From a global perspective, nearly every democratic country commemorates a day of freedom. Whether it’s Liberation Day in Italy or Independence Day in India, people around the world gather with their families and friends to honor the anniversary of historical events that brought them closer to being free.So why only celebrate freedom on the 4th of July?

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Use this template in Beefree!

Inclusion matters in email 

A recent study showed that 51% of consumers prefer to buy and work with brands that share similar values. As advances in marketing lead to more personalization, your audience comes to expect a more personal connection. Communicating values through email is essential to your business because...

1. Quality marketing requires strong context.
2. Every audience member approaches your content with their own history, culture and traditions. Learning about the communities you serve will help you understand which celebrations matter to your audience and allow you to reach them in a more meaningful way. 
3. Customers pay attention when they feel cared for and appreciated.
4. Representation makes an impact and leaves a lasting impression. Jen Capstraw, President and Co-Founder of Women of Email mentions the importance of DEI in her interview with Joi Brooks of Email and Coffee: “Conversations are scary to have–but talking about this helps people feel seen and heard.”
5. It’s the right thing to do.
6. Taking strong stances and having difficult conversations regarding diversity and inclusion can seem intimidating, but supporting causes you care about allows for purposeful growth long term. Inclusive marketing isn’t a trend. It’s a much-needed step towards more human communication and part of the organic fabric of marketing communications. 

Design using this template at beefree.io

Does that mean I can’t send a 4th of July email?

You can definitely send that email. The objective is not to replace your 4th of July email with other freedom celebration emails. Rather, the goal is to evaluate who you might be leaving out if the 4th of July is the only freedom celebration on your radar.We're not telling you to celebrate everything, either. Even if you had the bandwidth to send an email for every single holiday, it doesn’t mean you should. Avoid empty marketing by developing an intentional content calendar and developing trust with your customer base.

How to choose which holidays to celebrate

Ask your team. Reach out to team members to understand what inclusivity means to them. Where can your business make changes so your team, their experiences and backgrounds, can be recognized and celebrated?As a marketer, you strive to give your audience accurate representation and resources to allow everyone to be accounted for. Asking your team internally before turning this question over to the customers will give early insight on what improvements need to be made. Generating internal awareness will also allow for a more genuine approach to solve problems when looking at your customer base.

Ask your customers.

People want to buy from brands that accurately represent them, so it is important to learn from real customers. Get in touch with your customers to see what would make them feel more represented. What can your business do to bridge the empathy gap with your customers? Is your business accurately and consistently meeting their needs? What are their expectations for support?Gain insights by surveying your customer base and engaging more on the day to day. Offer surveys, polls, or questionnaires to accurately assess the changes that need to occur to genuinely improve.

Look at the data.

Do the research to better understand your customer demographic. What perspectives are you missing? Look at socioeconomic status, accessibility needs, sexual orientation, and cultural backgrounds. What experiences within your customer base are you currently not accounting for?In order for your business to represent the entirety of your customer base, gather information to find gaps. This is an ongoing process and should be revisited periodically.

Creating meaning through marketing

Equity in marketing is a reflection of what we care about as people. Now that you have more information on how to be more intentional with your marketing choices, you can begin to transform your content calendars to include more celebrations of freedom other than just the common holidays including those 4th of July messages.As businesses, we hold responsibility to communicate better with all customers, but most importantly to respect them. Providing your customers with thoughtful representation offers that connection. It’s a daily practice of making mindful choices that align with your brand. This will pave the way to more meaningful marketing.

Branding isn’t just for corporations — individuals can have their own personal brand, too. And if you’re on the hunt for a new job, you’ll want to really showcase your brand. A well-designed HTML resume email can go a long way in communicating who you are and what you have to offer. Ready to design your own? Here’s how to create a resume email from top to bottom and land your dream job.

A well-designed HTML resume email can go a long way in communicating who you are and what you have to offer to potential employers.

Consider your industry

What industry do you work in? What’s your job title and prior experience? What type of position are you hoping to land? The answers to these questions will help inform your overall strategy for your resume email design. If you’re in a creative industry, you might have space to play with fun colors and fonts to demonstrate your flexibility and artistic bent. Someone in a different field might lean toward more straightforward, minimalist email design. As you get started crafting your resume email, make intentional design choices to communicate to potential employers that you understand the type of person they need.

Start with a headshot

Add a photo at the top of your resume email to introduce yourself. Then include your name and title in an easy-to-read font. Choose your colors and fonts carefully — in this section, you’re setting the tone for your personal brand. A creative border helps the headshot stand out in this resume email template.Template: Curriculum Vitae by Andrea Dall’Ara

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Use this template in Beefree!

Decide on a color scheme

The next step is to have a color scheme in mind. Your best bet is probably to build your resume email color scheme off of the colors in your photo. For example, in this mock resume email, the pale blue plays off of the blue of the candidate’s shirt in the photo. If you’d like, you can add darker accent colors throughout the email.We also recommend using a white background color — or at least, a color that’s very pale — as your background color. This makes it easy to read your text, which is most important. You don’t need to come up with a crazy color scheme. Keep things simple so the colors don’t outshine the information about you.Template: CV Template 2 by Betina Todorova

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Use this template in Beefree!

Structure your email

Think carefully about how to structure the body of your resume email. In some cases, you might want to lay it out like a traditional resume:Template: Clean Resume by Yuliana Pandelieva

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Use this template in Beefree!

However, a single-column format is often best. Remember, this is an HTML email, and you want it to be easy to view from any device. Using a responsive resume email template can help ensure maximum readability.Template: Web Designer CV by Martin Nikolchev

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Use this template in Beefree!

You’ll want to include the following information in your resume email:

• Education (any degrees you have or additional certifications you’ve completed)
• Experience (previous companies you’ve worked for and a brief description of your duties and the results you’ve achieved)
• Skills (for example: copywriting, data analysis and communication)
• Contact information (city, phone number and email address)

If relevant, you could also add a section with links to recent projects or a portfolio. And many resume emails include an About Me section, where you can introduce yourself in a few brief lines.

Think about additional design elements

Adding a footer with your contact information and social media links can be a nice touch if recruiters want to learn more about you. It can also be fun to add some visually attractive elements to your resume email. Check out the doodles around the edges of this template — they’re simple, but add a fun touch to the message.Template: Blue CV by Martin Nikolchev

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Use this template in Beefree!

Add social proof

Are you a freelancer? Work in some social proof throughout your email. A proof bar at the top of your message is a good way to catch the eye. This design element includes the logos of brands you’ve worked with. Adding some brief client testimonials (shown at the bottom of this email) is another way to convince potential clients you’re exactly who they need. If you have space, make sure to include photos for each client you quote.Template: Introduce Your Latest Work by Navid Nosrati

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Use this template in Beefree!

Wrap-up: Start designing with resume email templates

Stand out in a sea of applicants with a resume email that reflects your personal brand. Start designing your email using the BEE email editor and our ready-to-use resume email templates. Each one is mobile responsive, created by a professional graphic designer and easy to customize with just a few clicks.

Widely viewed as the beginning of summer, Memorial Day is a U.S. holiday recognized on the last Monday in May. People across the country celebrate with barbecues, fireworks and trips to the beach. While this year’s celebrations may still look a little different due to the ongoing pandemic, your Memorial Day emails can be just as vibrant as ever. Start off by capturing the attention of your audience with high-impact Memorial Day email subject lines: We’ve gathered some examples to inspire you.

Capture your audience’s attention on Memorial Day with high-impact subject lines.

Memorial Day Sale Ends Soon!

Preheader text: Last chance to take up to 40% offThis Memorial Day email subject line from Under the Canopy is short and sweet. It’s not cluttered with emojis or all caps. It conveys the need-to-know information and creates a sense of urgency without going overboard. And the tone of the email matches perfectly with this simple subject line: Instead of going with all-out patriotic colors, Under the Canopy stuck with a simple light gray color scheme that’s easy on the eyes.

Sending you a little extra glow this Memorial Day ?

Preheader text: With our brightening cocktailTake your cue from Sunday Riley and craft a Memorial Day email subject line with wording that reflects what you have to offer. As a skincare brand, Sunday Riley is promoting products that will make your skin glow — and that’s evident in the subject line. Plus, a fun emoji catches your eye and the preheader text goes a little more in depth explaining what the brand has to offer.

The Memorial Day Sale JUST GOT BETTER

Preheader text: We’ll toast to thisIf this subject line doesn’t intrigue you, we don’t know what will. Loft did its best to make subscribers interested in this Memorial Day email. Subject lines that pique your readers’ curiosity can boost open rates.

It’s Memorial Day! All outdoor delivered FREE.

Preheader text: Get summer-ready with special Memorial Day savings. In this Memorial Day email example, Ethan Allen stated the specific offer it was giving customers in the subject line. Doing this has the potential to increase your click-through rate because it’s clear what’s inside the email. Plus, who doesn’t love getting something for free?

★ The Memorial Day Weekend SALE - Coming Friday!

(No preheader text)Urban Skin RX uses its email subject line to offer a preview of what’s coming next. The subject line sets expectations, letting customers know what to look for later in the week (this Memorial Day email was sent on a Wednesday morning). We also like the choice of emoji. The plain black star is different, but still catches the eye.

Memorial Day Deals: 20% Off!

Preheader text: Cool off with 20% off cold coffee and iced tea.Including a specific number in your subject line can boost open rates. When you put a percentage in your email subject line, this sends a clear and direct message about your promotion to your readers. Here, Intelligentsia Coffee said cheers to the long weekend!

The 10 best pasta salad recipes for Memorial Day & beyond.

Preheader text: Dressed for all occasions.Writing subject lines for Memorial Day email newsletters involves the same general principles as writing subject lines for marketing emails. If you know the type of content your audience wants, being specific in your subject line (like this Memorial Day email example from Food52) can get them to open the email.

Wrap-up: Start designing with Memorial Day email templates 

Now that you’ve taken a look at the best Memorial Day emails, it’s time to create your own! Use our Memorial Day email templates in the BEE email editor to design holiday emails that will kick off the summer in style. Happy designing!

Easter is fast approaching— which means that if you haven't started yet, now is the time to start designing Easter emails! While we’re all about those festive Easter email design ideas, today we also want to hone in on another incredibly important aspect of Easter email campaigns: subject lines. Your subject lines can make or break your email campaign and it’s essential to make sure yours are as good as they can be. Take a look at these Easter email marketing subject lines and tips to help boost your open rate during this holiday season.

Your subject lines can make or break your Easter email campaign and it’s essential to make sure yours are as good as they can be.

Best length for Easter email marketing subject lines

The best email subject line length to ensure you’re accommodating mobile readers is 60 characters, or no more than nine words. When in doubt, always go short — brief subject lines help accommodate short attention spans, too. Here are a few examples pulled from our inbox:

• Sweet Easter deals you can’t miss (Bodum)
• The Easter collection (UrbanStems)
• Easter sale came early! (Saturday Skin — pictured below)

Evoke emotion

The goal of your subject line is to evoke emotion and get your reader to open the email. There are multiple angles you can take to achieve this goal: Try giving your subject line a sense of urgency, inducing curiosity or adding a little fear to prompt an emotional response. Here’s what this might look like in practice:

• Urgency: Easter eggs hunt (last chance) (Adagio Teas)
• Curiosity: Citronella + a SALE you’ll love. (Terrain — pictured below)
• Fear: Avoid these ten nutrition mistakes

Playing with your readers’ emotions will help boost your Easter email open rate as your subject line entices them to click.

Words to include and not include

Whether you’re crafting Easter email marketing subject lines or designing emails for a different holiday, there are a few key words that are always a good idea to include. Try working words like these into your Easter email subject lines:

• Invitation
• Introducing
• Offer
• Event
• Your
• Special
• News
• Sale

On the other hand, there are certain words you shouldn’t include, too. Some words tend to trigger spam filters — and of course, the spam folder is the last place you want your email to end up. Make sure to avoid words like:

• $$$
• Act now
• Certified
• Chance
• Click here
• Exclusive
• Giving away
• Help
• Limited time
• Miracle
• Money back
• Satisfaction guaranteed
• Winner

These words often cause emails to be marked as spam — which only spells trouble for your business. Avoid them for best results.

Use puns, but sparingly

Holiday-related puns are a lot of fun and can make for a good subject line option. Just don’t be too cheesy. It’s important to consider your target audience as you’re crafting puns or other humorous subject lines. A luxury brand might not be the time or place for puns. If you have a more family-oriented audience, however, they’ll probably appreciate a good dad joke. We love these Easter puns sourced from our inbox:

• Hop to it! Get it by Easter with 2-day shipping (Paper Source)
• Egg-cellent templates available ? (OptiMonk)
• Spring into crafting with 25% off kits, stickers, & more! (Paper Source)
• Don’t let those Easter favorites hop away! (Paper Source)
• Dear Diary: Hop into Easter (Crate and Kids — pictured below)

Emojis

Emojis help your emails stand out. Using emojis in Easter email marketing subject lines can make you seem both likeable and credible to your audience. Better yet, an emoji in the subject line of an email increases that email’s open rate by 29% and the click-through rate by 28%.Stick to two emojis max per subject line and don’t use new emojis in case they don’t render properly. Good choices for Easter include rabbits, chicks and tulips.

• Cards for Easter ? (Postable)

• ? Up to 30% off EASTER + friends & family event continues! (Williams Sonoma)

• Made for Easter egg hunts... ?? (Carter’s — pictured below)

Numbers

Running an Easter sale or discount? One study proved that email open and reply rates are higher when at least one number is included in the subject line. And when it comes to sales, we’re also seeing the word “sitewide” over and over in our inbox as a concise way to communicate that everything is on sale.

• Hop Hop Hooray! 20% OFF sitewide! (Paper Source)
• Save 30% sitewide during our Easter sale! (TeeFury)
• SECRET SALE! 20% off your order starts NOW + Easter brunch made fun & easy (Williams Sonoma)
• ? 15% OFF EASTER SALE | Kids styles only (Ipanema USA)
• ? Shop everything Easter starting at $19 + SALE up to 75% off (Mark and Graham)

Personalization

Personalizing subject lines with the recipient’s first name, location, or other details can boost the open rate of your Easter email campaigns. Use your email sign-up form to ask people for more details about themselves — like their birthday or occupation. Then strategically use that information to create Easter email marketing subject lines that are tailored to each subscriber. Running A/B tests will help you figure out which subject lines perform best.

• Happy Easter, Bee (Anya Hindmarch)
• 20% OFF ➽ Your favorite Easter chocolates (Ghirardelli Chocolate — try personalizing subject lines by mentioning a recently-viewed product)

(Pictured: Easter Sale template by Kristina Bazaeva.)

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Use this template in Beefree!

Preview text

The final step to designing an Easter bunny email that converts is preview text. Preview text is a short line of copy from the body of the email that’s displayed under or next to your subject line. Keep your preview text to about 40 characters and use it to do just what its name says — provide a preview of what’s inside the email.

• Is baby ready for Easter? ?? baby’s first Easter styles! (Carter’s)
• Happy Easter! A time for new beginnings and keeping up with family traditions (Draper James)
• The $3 mini is here! Just in time for Easter. For Easter baskets and living room picnics (MAST)

Wrap-up: Easter email marketing subject lines

Full of Easter email marketing ideas? Make them come to life with our Easter email templates and the BEE email editor! The BEE editor is free to use and the best way to design top-notch Easter emails this spring. (Pictured: Special Easter by Martin Nikolchev.)

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Use this template in Beefree!

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Warm weather, colorful flowers and long evenings are on their way and we couldn’t be more excited! Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche. Need some spring email ideas to inspire your email design? Check out these creative spring sale emails, categorized by six popular spring holidays, to help you and your customers welcome the most colorful season of the year.

Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche.

International Women’s Day (March 8)

International Women’s Day is celebrated around the world on March 8 each year. According to the IWD website, this holiday is a time to:

• Celebrate women's achievements
• Raise awareness about women's equality
• Lobby for accelerated gender parity
• Fundraise for female-focused charities

These are all great goals to keep in mind as you design your International Women’s Day emails. In this spring email example, Create & Cultivate proved how it advocates for gender equality by donating a portion of sales to the Malala Fund:Subject line: International Women’s Day ✨ We’re donating 10% of today’s sales to the Malala Fund

We also love the email design choices — soft pastel colors paired with fonts that are strong and bold, just like our Celebrating Women Business Owners by Betina Todorova, pictured below. This is just one of our many International Women's Day email templates.

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Use this template in Beefree!

St. Patrick’s Day (March 17)

St. Patrick’s Day is a traditional religious Irish holiday often celebrated with parades, good food and lots of green. With consumer spending soaring, it’s also a great time to get on top of your email marketing! Our favorite spring email example: this Tie Bar message (sent two days after the holiday), encouraging customers to go green all year long. Using its brand colors (navy) paired with multiple shades of green, the Tie Bar features its favorite green products and helpfully tells customers how to pair them.Subject line: St. Patrick’s Day may be over, but… 

St. Patrick’s Day is a fun time to include puns and clever copy in your spring email templates. And a healthy dose of shamrocks never hurts, either. (Pictured: Happy St. Patrick’s Day by designer Navid Nosrati.) Remember to check out our other St. Patrick's Day email templates as well.

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Use this template in Beefree!

First Day of Spring (March 20)

Your customers are likely more than ready to welcome a new season after a long winter. Offer a special discount or sale to get them even more excited! Now is the time to put all of your favorite spring email ideas into play, including design elements like the flowers, bright colors and strong CTAs shown in this Ole Henriksen email.Subject line: Happy first day of spring ✨ ?

Our template catalog is full of spring email templates, too! Use this simple spring-inspired message, Spring Sale by Martin Nikolchev, to design the best spring email to promote your sales:

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Use this template in Beefree!

April Fool’s Day (April 1)

Marketing on April Fool’s Day can get tricky. Humor marketing is fun, but only when it’s done right. Surprise your audience, but don’t offend them. Tie in your product, but be subtle. Make your prank believable, but don’t take it too far. How can you strike just the right balance?Some companies create fake products. Others surprise their customers by not playing a trick at all. Still others, like Banana Republic, craft "pranks" around a sale — such as extending a good deal past the end date or including multiple products in one discount.Subject line: We’ve got an April Fool’s trick for you

Craft a funny product promotion message with this April Fool’s Day email template designed by Andrea Dall’Ara. Whatever you decide to do for April Fool’s, just make sure the prank ends on a good note for your email subscribers.

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Use this template in Beefree!

Easter (April 4)

This year, Easter is on April 4, so you’ll need to get started early with your spring email ideas. We love the creative way Draper James approached this holiday. The clothing line hid Easter eggs on its website each day, and customers who found the eggs got access to a special promotion.Subject line: Our virtual Easter egg hunt 

Design your own Easter email using Easter email templates like this Egg Decorating Tutorial For Easter message by Betina Todorova. Using cute bunny ears, attractive typography and springtime colors, this email is a great way to get your Easter deals across.

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Use this template in Beefree!

Earth Day (April 22)

Earth Day is a holiday that’s all about making the world a better place — so it’s up to you to tell your customers how you’re doing just that. Encourage them to join you in your efforts with a well-designed Earth Day email. Frank And Oak Women created a 100% organic cotton tee, explaining that for each shirt sold, a tree would be planted. This campaign was a great way to get people involved in helping the planet.Subject line: Happy Earth Day ??

Go green with your email design by using our Honour the Earth template designed by Jen Schmaltz or one of our other Earth Day email templates.

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Use this template in Beefree!

Wrap-up: Spring email templates

Now that you’re full of spring email ideas, it’s time to start designing! Check out our template catalog to find the best spring email templates for your campaign. With nearly 600 HTML, mobile-responsive templates, it’s easy to find the perfect template and create beautiful emails fast in the BEE email editor. And if you need help designing your email marketing calendar for this season and beyond, let us help! Happy designing, and happy spring!

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Is your business ready for St. Patrick’s Day? While this holiday is Irish in origin, it’s popular in America, too: Over half of Americans celebrate this holiday, with a collective spending power of $6.16 billion. St. Patrick’s Day is the perfect opportunity to create an email campaign that boosts your revenue and sales. Use these St. Patrick’s Day email marketing tips to help your brand feel the luck of the Irish this March.

Over half of Americans celebrate St. Patrick's Day, with a collective spending power of $6.16 billion.

Use emojis in your St. Patrick’s Day email subject lines

Get clever with the copy in your St. Patrick’s Day email subject lines, making your readers smile or laugh. Use emojis, too — we’re seeing a lot of shamrock emojis, but you could also use a rainbow, beer or the Irish flag. And as usual, you’ll want to follow the email subject line best practices that apply to any holiday: Keep it short, describe what’s inside the email and personalize if possible.Here are a few example subject lines sourced from our inbox:

• Your Lucky Handbag ?
• Your Luck Is Running Out!
• It’s your lucky day! ☘️ Surprise savings inside…
• You’re in Luck ? 17% Off Sitewide
• It’s Almost Irish Whiskey O’Clock
• Your Lack of Green Is Disturbing

Choose a color scheme that fits your branding

In this Happy St. Patrick’s Day email, blogger Ashley Rose at Sugar & Cloth chose a pastel color scheme that incorporated tones of mint green and pale pink. While you might not expect pastels for St. Paddy’s, they work: We’re transitioning into springtime, after all.Subject line: St. Patrick themed recipes! ?

By contrast, MeUndies went full-out green in its St. Paddy’s message. For MeUndies — a fun, lively brand with a playful voice — the choice was a great fit. But for Sugar & Cloth, pastels were much more natural.Subject line: Last call to get shamrocks by St. Patrick’s Day ?

Both color schemes work equally as well for St. Patrick’s Day email marketing. The best choice of colors for you depends on your branding and the colors and personality you already have in place.

Cross-promote your St. Patrick’s Day content

If you don’t already cross-promote your marketing content, you should: Cross-promoting helps your brand reach further for a lower cost. When you cross-promote, you share a piece of content that was created for one marketing platform on other platforms where you have a presence.For example, Grammarly wrote a blog post and then used that article as the focus of this St. Patrick’s Day email. The company could share the post on social media, too. Cross-promoting your content equals less work for you in the long run.Subject line: 4 Irish authors who will inspire your St. Patrick’s Day

Give a free (and relevant) gift with purchase

Many companies choose to give buyers a free gift with their purchase as a special holiday promotion. This popular e-commerce tactic works because it encourages people to spend more money than they might have otherwise. Just make sure your free gift is something your customers actually want. Tie Bar’s free gift is a winner for two reasons: It’s relevant to the company’s customers and it’s relevant to the holiday.Subject line: St. Patrick’s Day is in two weeks 

Write clever copy

Write copy that converts by using catchphrases commonly associated with the holiday. Estée Lauder includes phrases like “Green with envy” and “Lucky day” in this St. Paddy’s email:Subject line: How to do St. Patrick’s Day ?

This message from Keurig is another great example of St. Patrick’s Day email marketing — we love the “Brew up some luck!” text at the top of the message. Tell your customers why your product is their pot of gold this holiday.Subject line: It’s your lucky day! Celebrate St. Patrick’s Day with 15% off pods

Send a St. Patrick’s Day email newsletter

It’s not always about the hard sell. Email newsletters can do just as much good for your brand as marketing-oriented messages. Case in point: this MyRecipes newsletter that shared over a dozen recipes for the holiday. Sending a newsletter with content that’s relevant, educational, fun or all of the above can boost your open rates. It helps establish your business as an expert in your field, too.Subject line: Just add beer. Our luckiest recipes for St. Patrick’s Day.

Encourage your customers to go green

We talk a lot here on the BEE blog about finding the ways your product or service connects with a certain holiday and making those connections clear in your email marketing. Petal & Post does a great job: In this St. Patrick’s Day email, the organic beauty company encourages readers to go green (with a double meaning!).Subject line: Go green on St. Patrick’s Day

Find elegant typography

Typography can make or break an email campaign. We’re taking notes from this Paper Source Happy St. Patrick’s Day email that featured shimmering gold fonts to catch the reader’s eye. The same calligraphy font is consistently repeated multiple times throughout the email. It’s elegant, but not so fancy that it’s difficult to read — and it’s balanced out with more basic fonts in the rest of the text. Major points to Paper Source for going bold with this visually attractive font!Subject line: You’re in luck — our St. Paddy’s day gifts are pure gold!

Use gamification

Want to engage your customers? Try using gamification in your St. Patrick’s Day email marketing. Including game-like elements in your marketing emails can increase both engagement and conversions. In this Logitech email, readers can play a “Mystery Savings” game, clicking to reveal their unique coupon code. It’s a great way to get customers to open the email, click through and eventually make a purchase with their newfound discount.Subject line: ☘️ Celebrate St. Patrick’s Day with 25, 20, 15, or 10% off

Wrap-up: St. Patrick’s Day email templates

Ready to start your St. Patrick’s Day email marketing? Check out our templates to help! Our St. Patrick’s Day email templates are responsive HTML messages created by professional graphic designers. Pick your favorite template and open it using the BEE email editor. Then all you have to do is quickly customize the message with your details before it’s ready to go to your email list. With our email templates, your St. Patrick’s Day email marketing can be a breeze. We’ll toast to that!

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Job hunting isn’t for the faint of heart — especially in this day and time. No matter where you are in your career or how much experience you have, the process of networking, filling out countless job applications and painstakingly tweaking your LinkedIn profile is a draining one. Sending endless resume emails is just another to-do on the list.

When it comes to job applications, you’re probably used to writing a plain text email and including your resume as an attachment. Sending a designed email with your resume, however, can up your chances of getting the job. And if you use a resume email template, the design process is a lot easier than you might think.

Check out our video below for a step-by-step tutorial on how to write a resume and send it via email. Then keep reading to see resume email examples and learn how you can design an HTML resume email to land your dream job.

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Resume or CV?

There’s a difference between resumes and CVs. Knowing which one to use is essential. A resume is short and concise: It provides an overview of your relevant skills, education and work experience. A CV (curriculum vitae) is a more comprehensive document that lists all of your academic achievements and prior jobs. Typically, people in the U.S. only use CVs in academic settings, such as when applying for a research fellowship. In Europe and in Canada, people sometimes refer to resumes as CVs. A resume is appropriate for any type of job.

Your resume should include the following information:

• Contact information
• Education
• Work history/experience
• Special skills
• Bio or summary (optional)
• References (when required)

Our Light CV template created by designer Yuliana Pandelieva is a good example — it contains each of these six elements. You could also consider adding a bio or summary section. The email has plenty of space to include the information a potential employer needs to know. But it’s still simple, clean and uncluttered, with minimal design.

Knowing how to write a resume makes a big difference in the job search. Our resume templates take the guesswork out of this task by including the must-have information. All you have to do is customize the email for yourself.

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When to send a CV by email

Designing an HTML resume email might not be your first thought when you sit down to apply for jobs. But an HTML email could be beneficial in the job search. The recipient won’t need to download your resume as a document in order to view it. And if you’d like, you can post your resume on your website in this format, too.

A designed resume email might be especially appropriate in certain industries, such as marketing or design. Sending an HTML email can show that you have an eye for visuals and you recognize that appearances matter.

Ready to write a CV and send it via email? There are a few important principles to keep in mind. Here's what you need to know.

How to write a resume: examples

Organization

It’s your job to make sure your information is organized in a way that’s easy to read and comprehend. In our About Me template, designed by Yuliana Pandelieva, your name, title, contact info and a brief bio are all included in the header. The rest of the text is organized in two neat columns that are easy to skim.

Tone

Some jobs require a formal CV. But in other contexts, a more conversational resume might be best. For example, our Hello There CV template created by Jen Schmaltz takes a casual tone. This email might be a good fit for a freelancer who works in a creative industry, such as photography. It’s a fun way to show off your personality at the same time you prove your skills. And many times, that’s exactly the combination you need.

Branding

You might think of branding as something that’s only applicable to companies and large corporations. But individuals can have their own personal brands, too — and that’s something you definitely want to show off in a CV submission.

What colors do you use on your website or in your LinkedIn header? Do you have a logo with your name? What font is on your business cards? Incorporate all of these elements in your resume email. This will help your application — and you — be as memorable as possible. Our Blue CV template by Martin Nikolchev has a bold blue background with simple, no-frills fonts that are perfect for a computer or web designer.

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How to send a resume via email

Now that you know what to write when sending your resume via email, it’s time to start designing! Our resume email templates can simplify your job search and help you stand out in a crowd of applicants. With these ready-to-use HTML templates, it’s fast and easy to customize the graphics and typography to reflect your experience and your personal brand. Then export the finished email to your Gmail account as an HTML message.

You can access the templates with a free trial of BEE Pro. With a BEE Pro subscription, you’ll be able to:

• Access all of our resume and CV email templates (and every other email template in the catalog, too)
• Save your favorite resume for further editing
• Export the final product to Gmail

A BEE Pro account also gives you the ability to save your resume templates so you can re-use them again and again throughout your job search. Ideally, your resume will be tailored to the specific job you’re applying for — which can mean extra work for you as you edit your resume every time you send it somewhere new. That’s where a resume email template saves time in the job search process: It’s simple to pull up your pre-saved template and make a few quick changes with the BEE editor before sending your resume out again.

You can also save time by exporting your resume email straight to your Gmail drafts. From there, you can make any final tweaks to the message before adding a recipient and a subject line and sending it off.

Wrap-up: Sending your resume through email

Your resume or CV represents you, so it’s essential to design it well. Send a well-organized, visually attractive resume email to showcase what you bring to the table. Platforms such as Jooble, a website that shares hundreds of thousands of vacancies, can help you find the jobs you're interested in. Then all you have to do is send your resume email template with BEE and rinse and repeat until you land that dream job.

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Every year, billions of people around the globe celebrate the Lunar New Year in spectacular fashion. By investing in Lunar New Year email marketing, you can build relationships with a large consumer base and even grow your brand.The Chinese Lunar New Year typically falls sometime in late January or early February according to the Gregorian calendar. This year, the festival will be celebrated on February 12. While the festival is more heavily celebrated in Asian countries, people across the world will welcome in the new year.This holiday is known by multiple names, including Lunar New Year, Chinese New Year and simply Spring Festival. The majority of the emails in our inbox use the term Lunar New Year in their communications. Take a look at these Lunar New Year email marketing ideas to get inspired for this special celebration.

Billions of people celebrate Lunar New Year each year. Use this time to build relationships with a large consumer base!

Decide who should receive a Lunar New Year email

Of course you can always send your customers a straightforward email wishing them a happy New Year and offering a special promotion or good deal. But this is a good time of year to add a more personal touch, too. Consider sending a Lunar New Year email to clients as a way to strengthen your relationship with them moving into the new year. You can even send a Lunar New Year message to family and friends, wishing them a prosperous year full of peace and good health — similar to this message from Dior.Subject line: Happy Lunar New Year

Set a strategy for timing

Figure out the best timing to get your Lunar New Year emails in front of your subscribers. We recommend sending out Lunar New Year email greetings a few days before the holiday. If your audience isn’t overly familiar with Lunar New Year, this gives you a little time to share some information about the Spring Festival and get them up to speed.

Incorporate the animal for this year

The Chinese New Year is based on a different animal each year according to the 12 animals that are included in the Chinese Zodiac. An easy Lunar New Year email marketing strategy is to play off of that animal as you design your Lunar New Year emails. In 2020, Rag & Bone designed an entire product line appropriate for the Year of the Rat:Subject line: Last days of Lunar New Year

If you don’t have the time to fully commit to the theme, don’t worry! A simple note wishing your readers a happy Lunar New Year, like this beautiful graphic from Society6, is enough.Subject line: ? New Year | 35% Off Bed+Bath & Free Shipping

If you get stuck, try researching what this year’s animal represents. For example, in the Chinese zodiac, pigs represent wealth — leading Banana Republic to craft this Lunar New Year message in 2019.Subject line: Hurry! Our Lunar New Year offer ends soon

2021 is the Year of the Ox. While it might take a little more creativity to incorporate an ox into your marketing emails, this can still be a great starting place as you think of Lunar New Year email marketing ideas to use this year.

Use the best Lunar New Year email subject lines

Using the term “Lunar New Year” in your email subject line can immediately signal to your subscribers what the email is about. Many Lunar New Year subject lines also refer to different aspects of the holiday, mentioning “luck” or red envelopes. And when it comes to emojis, we’re seeing moons, party poppers and lots of animals (based on the zodiac for that year). Take a look at these subject lines sourced from our inbox:

• Lunar New Year! Up to 20% OFF sitewide ?
• Lucky you! Happy Lunar New Year
• ? Open your lucky red envelope ?
• Last chance for a Lunar New Year gift
• This Lunar New Year, let pigs fly

Add red and gold

Lunar New Year email marketing is the place for lots of festive red and gold! These are popular colors used to celebrate the Lunar New Year because they symbolize prosperity. This message from Shu Uemera (sent in 2019, the Year of the Pig) has a red background with elegant gold CTA buttons and lettering throughout.Subject line: ? happy lunar new year!

Create educational content

You don’t have to send a promotional email for Lunar New Year. Creating an email newsletter that shares educational content can also be a great idea. Share articles or information with your customers to help them learn about the Lunar New Year — and if possible, do so with a relevant angle for your brand. For example, businesses in the food and beverage industry could share about the type of food that’s commonly eaten to celebrate Lunar New Year. This KiwiCo email is promotional and educational all in one, letting you peek inside one of the company’s subscription crates to see some fun Chinese New Year-related crafts for kids.Subject line: Beyond the crate: Fire-breathing dragons, origami fortune cookies, and more Lunar New Year DIYs!

Wrap-up: Chinese New Year email templates

Now that you know how to wish a happy Lunar New Year in email, it’s time to start creating. Use our mobile responsive, HTML Chinese New Year email templates to help with your email design. With the BEE email editor, it’s simple and easy to create high-quality emails — no coding experience required!

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It’s almost Valentine’s Day, customers are most likely looking for ways to celebrate love and connection, and you're probably looking for Valentine's Day email marketing ideas.If so, you're in the right place.Whether your target audience is couples, singles, or those who prefer to celebrate self-love, there is something for everyone to enjoy on this special day.This is the perfect opportunity to offer your customers the perfect gift, spread love and joy, and boost your revenue and sales.When it comes to your email campaigns, consider creating Valentine's Day-themed templates that celebrate the holiday in a meaningful way. You can offer exclusive discounts and personalized coupons or host fun contests to get your audience excited about the day.Don't forget to include a touch of romance, playfulness, and thoughtfulness in your messaging to capture the spirit of Valentine's Day.Use these Valentine’s Day email marketing ideas to create emails that will give your customers all the heart's eyes (and help you meet your KPIs as a result).

Start with a Valentine’s Day email subject line

Your subject line sets the tone for the rest of your email, so make sure it’s a good one.Spice up their inbox this year with a touching or humorous subject line.Hearts and other relevant emojis (roses, lips, heart eyes) can grab the eye and add color to your message. Words like “Valentine,” “gift,” and “love” are also popular in Valentine’s Day email subject lines. Check out these examples from our inbox:

• Last minute favorites your Valentine will ❤️ (Paper Source)
• 50% off > having a Valentine? (LuckyBrand)
• Our menu for home-cooked romance (MyRecipes)
• Give your lips some love this Valentine’s Day. (Benefit Cosmetics)
• Planning Valentine’s dinner? ? Get everything you need with Instacart. (Instacart)
• 10 perfect Valentine’s Day gifts. And go. (UrbanDaddy New York)
• We can’t bottle up our love for you! ❤️ (Suja Juice)

Go in with an email strategy

When it comes to Valentine's Day, email segmentation is key! Consider who you're targeting and tailor your message accordingly.Men buy more gifts than women on Valentine’s Day, and millennials spend the most money ($22.3 billion) among the generations.When you segment your emails, you can strike the right tone with each group. As you craft your Valentine's Day email marketing ideas, remember that a gift guide like this Valentine’s Day email from DAKS can be a helpful way to direct your customers toward the best gift.Make sure everyone feels special on VDay by crafting an approach as unique as they are – it'll truly make Cupid proud.Subject line: Valentine's gift guide for him and her from DAKS

Try a different approach for your Valentine's Day emails

While florists and candy stores are already sought out for during Valentine's Day, companies in other industries might require more imagination to promote their products.Tuft & Needle was bold and urged its audience to avoid traditional gifts such as roses, instead claiming its mattresses are a better choice than chocolates. This kind of witty messaging can be more effective in capturing the reader's interest.Subject line: Way better than chocolates.

TripAdvisor also got creative by considering how its service related to Valentine’s Day. The result: An email with Valentine’s Day activity ideas for the company’s travel-savvy readers.Subject line: Amazing (last-minute) things to do for Valentine’s Day

And finally, we’re big fans of this email from skincare brand Plant Apothecary telling customers to love their skin.Subject line: Love is in the air ?

Like these Valentine's Day email marketing ideas, spend a little time brainstorming the intersections between Valentine’s Day and your company's offerings. When you've discovered that special connection, don't hesitate to use it to your advantage and spread the love!

Don’t go overboard with Valentine’s Day email design

Let's spread love, not overwhelm with our Valentine's Day email design! While a touch of festive color and design elements are a sweet addition, too much pink can be a bit much. When unsure, let your brand's signature style shine, adding a few playful hearts for a touch of holiday cheer.Starbucks uses a pale peach background color in this Valentine’s Day email. It’s not overwhelming and makes a good complement to the rest of the message. Photos of the company’s Valentine’s products make the cut, too. And Starbucks saved space for other news items beyond the holiday, mentioning its rewards program and Black History Month in the end.Subject line: Love at first sip

Send your customers a Valentine

Valentine’s Day email marketing doesn’t have to be complicated or time-consuming. Keep things simple by sending your customers a heartfelt Valentine's.Here, Draper James took a “treat yourself” angle and told its customers that Valentine’s Day was all about them.Subject line: Our Valentine to you?

You might also consider giving out a Valentine’s Day gift. Giving away a gift with a purchase increases brand loyalty and boosts conversions.Murad Skincare set a great example by providing a complimentary mini product and free shipping with every purchase. A small token of appreciation that goes a long way in spreading love and joySubject line: A Valentine’s gift just for you. ?

Make the most of Valentine's Day by enticing your customers to splurge a little extra. Setting a minimum purchase requirement has proven to be an effective way to boost sales during holidays. For example, EiR NYC offered a complimentary lip balm with every purchase over $20. This not only treats your customers to a little extra but also drives your sales higher. A win-win situation all around.Subject line: Free lip balm for Valentine’s Day ends tomorrow 

Extend your reach beyond Valentine's Day

Keep the spark alive by stretching your Valentine’s Day email campaign beyond February 14th.Ole Henriksen sent this email on the 16th, advertising its skincare products as a post-Valentine’s detox. We love the colorful product photos and the interactive content. Quizzes are hot commodities often shared on social media, and interactive content is only continuing to grow.Extending your Valentine’s Day campaign a little longer could grab customers who might have missed your prior emails.Subject line: #SelfCareSunday: Post-Valentine’s Day Edition

Valentine's Day is no longer just for couples

This year, go beyond traditional romantic themes and embrace the holiday as a celebration of friendship and community.Encourage your loyal customers and followers to celebrate the joy, warmth, and happiness of the season, whether they are in romantic relationships or not. Here are a few ideas for unique Valentine's Day email marketing campaigns:

1. "Celebrate Your Squad" - Create a fun, interactive quiz or challenge highlighting friendship's importance on Valentine's Day. Offer exclusive discounts or special offers to those who participate.
2. "Spread the Love" - Encourage your followers to share photos or messages of love and appreciation for their friends. Offer a prize or special offer to those who participate.
3. "Friendship Bouquet" - Create a special offer or discount that customers can share with a friend. The more friends they refer, the bigger the discount they receive.
4. "Galentine's Day" - Celebrate friendship with a special event or offer that is exclusively for women.

With thoughtful and heartfelt messages tailored to your audience, you can make this Valentine's Day a memorable one for all your customers and followers.

Celebrate love of all forms with creative and impactful Valentine's Day email marketing campaigns

Revamp your Valentine's Day email marketing efforts with the help of BEE Pro's user-friendly and powerful email tools.With the BEE editor, creating Valentine’s emails that your readers will fall in love with this year is easier and more efficient than ever.With a wide range of Valentine's Day email templates, including the Valentine's Day Offer template by Hector Titus Ruiz, you'll have everything you need to spread the love this holiday season!And the best part is, you can try BEE Pro for free!

Use this template in Beefree!

Use this template in Beefree!

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Editor's Note: This post was updated on February 2023 to ensure accuracy and comprehensiveness. 

Do you incorporate gamification into your marketing emails? If not, now is the time to start! Increasing engagement, boosting conversion rates and cementing brand loyalty — the benefits of gamification email marketing are undisputed. And what’s more, gamification is a whole lot of fun. Here’s what you need to know about how to incorporate gamification as part of your email marketing strategy.

Your customers are more likely to support you if you’re honest and upfront about everything, especially during times of crisis.

What is gamification?

Gamification uses game principles in non-game contexts. Any time you apply elements of game playing (such as scoring points or participating in a competition) to activities that aren’t typically structured as a game, that's gamification. Gamification in email marketing might look like:

• Competitions
• Quizzes
• Tests

According to a survey performed by Reflect Digital, 93% of consumers think gamification marketing is effective. And one case study showed that using gamification can get three times more revenue from email marketing!The goal of gamification is engagement. It’s a great way to make things more fun and help your brand be as memorable as possible in the minds of your consumers.

Why does gamification work?

Lead magnets, freebies and discounts are great ideas. But in practice, they don’t always work. Many users sign up just to get these bonuses. Then they ignore or unsubscribe from any subsequent marketing emails.This is where gamification comes in. Gamification can grab your readers’ attention and increase engagement. And when people get engaged with your messages, they’ll be more likely to continue engaging with your brand.Gamification in email marketing isn’t necessarily meant to generate more sales. Instead, gamification boosts engagement. Increased sales are often a natural consequence from there.

When to use gamification in email marketing

Here are a few situations in which using gamification in digital marketing might be a good idea.

In-between major holidays

You might be inclined to use gamification on special occasions such as holidays. But we actually recommend saving gamification emails for other times of the year. On holidays, your consumers typically do expect (and prefer) discounts over other types of content — especially on big ecommerce holidays like Black Friday or Cyber Monday.So instead, try sending gamification emails during stretches of time between major holidays. Gamification can be a helpful tool to liven up the more monotonous times of the year.

As event marketing

Another good time to use gamification digital marketing is when you have a special event coming up. Gamification can help build excitement around your event, generating buzz and getting more people to sign up.

For reactivation email campaigns

Gamification is also helpful for reactivation email campaigns. Your goal with these campaigns is reengaging users. So it makes sense that gamification would be a good fit! Try incorporating gamification into your next reactivation email campaign.

In your rewards program

Finally, try using gamification email marketing to put a spin on your rewards system or loyalty program. Customers are used to getting traditional rewards such as a small discount on a future purchase. But playing games to win rewards is often a new and exciting experience for consumers.For example, Expression Med Tape recently hid a virtual Elf on the Shelf on its website. Each day, the elf would move to a new page of the site. Any customers who found the elf would receive a special discount code.Set up your rewards system so that the more your customers interact and engage with you, the more points or rewards they get. That’s a win for you both.

Gamification email examples

Check out these real-life gamification email examples from brands for a little design inspiration.

Grammarly

Grammarly included some fun gamification elements in this weekly writing update. Readers can see their weekly statistics plus how they stack up against other Grammarly users. This is a fun way to get users engaged and interested in their progress.Subject line: Way to work those unique words!

Madewell

Quizzes are a great example of gamification in email marketing. They’re highly engaging pieces of interactive content, often shared hundreds of thousands of times on social media. Here, Madewell sends a “short quiz” (bonus points for the pun) to its customers. Readers can scroll through and choose their answers to get a personalized product recommendation at the end.Subject line: Pop quiz (!)

SendFox

This message from SendFox makes onboarding fun for new customers. The email starts out by presenting the user’s statistics from the past week; then an interactive checklist helps the user finish setting up their account. Using gamification in a welcome email series can encourage new subscribers to stick around.Subject line: Your stats for June 7th, 2020 - June 13th, 2020

Chili’s

Remember how we said gamification is a natural fit for a rewards program? This message from Chili’s is an excellent example! Chili’s designed a game based around three of its products or services (one example shown below). Then the restaurant challenged its customers to complete each activity and get a special reward. The big red CTA buttons reading “Activate” encourage the reader to start playing.Subject line: Hailey, your monthly challenges are waiting!

Wrap-up: Create your own gamification emails

Feeling inspired to incorporate gamification into your own email marketing? Use the BEE email editor to help! With a simple drag-and-drop interface and a full catalog of premade email templates, the editor is highly user-friendly, making it easy to create top-notch gamification emails. Sign up for a free trial of BEE Pro to access even more design features and gamify your email marketing!

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Originally published on December 21, 2020. Last updated September 10, 2021.Your email’s call to action is the driving force behind your entire campaign. You want readers to take a step forward in their buyer journey— whether you’re asking them to register for an event, make a purchase or read more of your content.Color is one of the most significant elements in making your CTA button noticeable. But which color converts best? Let’s take a closer look at how brands choose the best button colors for their emails and landing pages.

Your email's call to action is the driving force behind your entire campaign.

What is a call to action?

A call to action or CTA is a specific direction for your reader. Readers skim emails and landing pages, so having an obvious place to click gets them to the next step of their journey faster. CTA buttons are powerful marketing tools. In fact, Healthtech company Carelogger found that just changing their CTA button color increased conversions by 34%.

How color affects choices and feelings

Color impacts how we interpret information. When you’re deciding on a color scheme for your email or landing page, it’s important to consider the connotations of that color.While color interpretation is highly dependent upon personal experiences, certain generalizations can be made about the psychology of color. The Color Emotion Guide from the Logo Company is often cited as a general guide:

People also tend to judge a color based on how appropriate they feel it is for a particular brand. In other words, your customers gauge whether a color fits your brand personality. This means there’s no single “right” color to choose. It’s a matter of what color evokes the energy and personality of your brand.

Best practices for your call to action colors

In order to convert, your call to action buttons needs to stand out from the rest of your design. While there is no perfect color that will lead to higher conversion rates, running A/B tests on different colors is an easy way to optimize your designs. Here are a few approaches to try out:

Use Your Brand Color

Brands often choose CTA button colors that match their logo color to establish design cohesion in email. When a color repeats itself throughout an email, especially at the top and bottom, it gives the whole message a balanced and unified appearance. This is an easy way to reinforce and boost brand awareness.Here’s what a matching scheme looks like in action with HelloFresh. Check out the lime-colored logo and coordinating CTA button.Subject line: Get $90 off! Avoid the crowds, get dinner delivered.

It’s also easy to spot these pale pink CTA buttons that perfectly align with all of Billie’s brand colors.Subject line: Need a gift?

Keep your CTA colors consistent

Subscribers will associate specific colors with actionable items. For instance, hyperlinks are often blue, which let’s readers know they can expect a clickable link in emails when they see a word or phrase in blue. This will go for your CTA color choice as well. Once you assign a color to your call to action buttons, subscribers will quickly learn to recognize that color for your CTAs in all your emails. Don’t confuse your readers by having too many colors for your CTAs. Assign one color for your primary CTA and one color for your secondary CTAs. This consistency will keep subscribers on your same page, always guiding them towards your intentional action items.

Prioritize your main CTA

Focus on choosing the best color for your primary CTA and then begin to think about placement and text hierarchy. Your primary CTA color and placement will purposefully guide your subscribers through your emails. Allison Valenzuela, BEE Freelance Graphic Designer, explains:“With color, you can help guide an audience's eye and how they take in information. Play with color after nailing down the hierarchy of your content and see what makes the most sense for the impression that you want to leave with your audience.”Consider how to keep your primary CTA top of mind when thinking about where to place it in your email. Make its size larger than the rest of your text in a bold shade of color.

Make your CTA pop

An eye-catching call to action will lead to higher conversion rates which means using a button color that blends in with the rest of your email content isn’t your best move when trying to attract subscribers.Allison explains that you should, “Look for a color pairing that allows the button to have a high contrast to the background. An example of high contrast would be a red or an indigo button on a white background.”It’s also important to consider the “isolation effect,” which is basically the idea that something looks more or less attractive depending on what it’s surrounded by. When it comes to color, some research has shown that people have a preference for one strong, bold color that reigns above the rest of the text.Another way to make sure your CTA stands out is by using different CTA colors while sticking to your brand kit. For instance, Instacart updates its CTA button color from email to email, using one green button and one orange button shown below. Both green and orange are Instacart brand colors, but the company makes colors pop more by switching things up within their brand color palette to match the most appropriate color for each message.

Changing your CTA button color from one email to another is effective when you have a well-established style guide and visual identity. Even when you change color schemes from email to email, your emails still reflect the look of your brand.

Test your CTAs

One color is not always better than another, an effective CTA color will vary based on text-hierarchy, brand style and a variety of other key factors. So be sure to set your call to action colors after you’ve tested them multiple times on your subscribers.Implement subscriber surveys to gain feedback on your CTA color and then run A/B tests until you find what leads to the highest conversion rates. Cycle through this process until you’ve solidified what your bulletproof button color should be.

Create a CTA in BEE Pro that converts

Find the best functioning CTA color for your brand’s emails and landing pages, and then start creating in BEE Pro. With BEE, your CTA buttons will always be bulletproof, which means there is absolutely no coding required on your end. Customize your CTA buttons or explore how designers implemented CTAs in our template catalog. Give your CTAs a boost with a pop of color and start designing now.

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