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It’s almost Valentine’s Day, customers are most likely looking for ways to celebrate love and connection, and you're probably looking for Valentine's Day email marketing ideas.If so, you're in the right place.Whether your target audience is couples, singles, or those who prefer to celebrate self-love, there is something for everyone to enjoy on this special day.This is the perfect opportunity to offer your customers the perfect gift, spread love and joy, and boost your revenue and sales.When it comes to your email campaigns, consider creating Valentine's Day-themed templates that celebrate the holiday in a meaningful way. You can offer exclusive discounts and personalized coupons or host fun contests to get your audience excited about the day.Don't forget to include a touch of romance, playfulness, and thoughtfulness in your messaging to capture the spirit of Valentine's Day.Use these Valentine’s Day email marketing ideas to create emails that will give your customers all the heart's eyes (and help you meet your KPIs as a result).

Start with a Valentine’s Day email subject line

Your subject line sets the tone for the rest of your email, so make sure it’s a good one.Spice up their inbox this year with a touching or humorous subject line.Hearts and other relevant emojis (roses, lips, heart eyes) can grab the eye and add color to your message. Words like “Valentine,” “gift,” and “love” are also popular in Valentine’s Day email subject lines. Check out these examples from our inbox:

• Last minute favorites your Valentine will ❤️ (Paper Source)
• 50% off > having a Valentine? (LuckyBrand)
• Our menu for home-cooked romance (MyRecipes)
• Give your lips some love this Valentine’s Day. (Benefit Cosmetics)
• Planning Valentine’s dinner? ? Get everything you need with Instacart. (Instacart)
• 10 perfect Valentine’s Day gifts. And go. (UrbanDaddy New York)
• We can’t bottle up our love for you! ❤️ (Suja Juice)

Go in with an email strategy

When it comes to Valentine's Day, email segmentation is key! Consider who you're targeting and tailor your message accordingly.Men buy more gifts than women on Valentine’s Day, and millennials spend the most money ($22.3 billion) among the generations.When you segment your emails, you can strike the right tone with each group. As you craft your Valentine's Day email marketing ideas, remember that a gift guide like this Valentine’s Day email from DAKS can be a helpful way to direct your customers toward the best gift.Make sure everyone feels special on VDay by crafting an approach as unique as they are – it'll truly make Cupid proud.Subject line: Valentine's gift guide for him and her from DAKS

Try a different approach for your Valentine's Day emails

While florists and candy stores are already sought out for during Valentine's Day, companies in other industries might require more imagination to promote their products.Tuft & Needle was bold and urged its audience to avoid traditional gifts such as roses, instead claiming its mattresses are a better choice than chocolates. This kind of witty messaging can be more effective in capturing the reader's interest.Subject line: Way better than chocolates.

TripAdvisor also got creative by considering how its service related to Valentine’s Day. The result: An email with Valentine’s Day activity ideas for the company’s travel-savvy readers.Subject line: Amazing (last-minute) things to do for Valentine’s Day

And finally, we’re big fans of this email from skincare brand Plant Apothecary telling customers to love their skin.Subject line: Love is in the air ?

Like these Valentine's Day email marketing ideas, spend a little time brainstorming the intersections between Valentine’s Day and your company's offerings. When you've discovered that special connection, don't hesitate to use it to your advantage and spread the love!

Don’t go overboard with Valentine’s Day email design

Let's spread love, not overwhelm with our Valentine's Day email design! While a touch of festive color and design elements are a sweet addition, too much pink can be a bit much. When unsure, let your brand's signature style shine, adding a few playful hearts for a touch of holiday cheer.Starbucks uses a pale peach background color in this Valentine’s Day email. It’s not overwhelming and makes a good complement to the rest of the message. Photos of the company’s Valentine’s products make the cut, too. And Starbucks saved space for other news items beyond the holiday, mentioning its rewards program and Black History Month in the end.Subject line: Love at first sip

Send your customers a Valentine

Valentine’s Day email marketing doesn’t have to be complicated or time-consuming. Keep things simple by sending your customers a heartfelt Valentine's.Here, Draper James took a “treat yourself” angle and told its customers that Valentine’s Day was all about them.Subject line: Our Valentine to you?

You might also consider giving out a Valentine’s Day gift. Giving away a gift with a purchase increases brand loyalty and boosts conversions.Murad Skincare set a great example by providing a complimentary mini product and free shipping with every purchase. A small token of appreciation that goes a long way in spreading love and joySubject line: A Valentine’s gift just for you. ?

Make the most of Valentine's Day by enticing your customers to splurge a little extra. Setting a minimum purchase requirement has proven to be an effective way to boost sales during holidays. For example, EiR NYC offered a complimentary lip balm with every purchase over $20. This not only treats your customers to a little extra but also drives your sales higher. A win-win situation all around.Subject line: Free lip balm for Valentine’s Day ends tomorrow 

Extend your reach beyond Valentine's Day

Keep the spark alive by stretching your Valentine’s Day email campaign beyond February 14th.Ole Henriksen sent this email on the 16th, advertising its skincare products as a post-Valentine’s detox. We love the colorful product photos and the interactive content. Quizzes are hot commodities often shared on social media, and interactive content is only continuing to grow.Extending your Valentine’s Day campaign a little longer could grab customers who might have missed your prior emails.Subject line: #SelfCareSunday: Post-Valentine’s Day Edition

Valentine's Day is no longer just for couples

This year, go beyond traditional romantic themes and embrace the holiday as a celebration of friendship and community.Encourage your loyal customers and followers to celebrate the joy, warmth, and happiness of the season, whether they are in romantic relationships or not. Here are a few ideas for unique Valentine's Day email marketing campaigns:

1. "Celebrate Your Squad" - Create a fun, interactive quiz or challenge highlighting friendship's importance on Valentine's Day. Offer exclusive discounts or special offers to those who participate.
2. "Spread the Love" - Encourage your followers to share photos or messages of love and appreciation for their friends. Offer a prize or special offer to those who participate.
3. "Friendship Bouquet" - Create a special offer or discount that customers can share with a friend. The more friends they refer, the bigger the discount they receive.
4. "Galentine's Day" - Celebrate friendship with a special event or offer that is exclusively for women.

With thoughtful and heartfelt messages tailored to your audience, you can make this Valentine's Day a memorable one for all your customers and followers.

Celebrate love of all forms with creative and impactful Valentine's Day email marketing campaigns

Revamp your Valentine's Day email marketing efforts with the help of BEE Pro's user-friendly and powerful email tools.With the BEE editor, creating Valentine’s emails that your readers will fall in love with this year is easier and more efficient than ever.With a wide range of Valentine's Day email templates, including the Valentine's Day Offer template by Hector Titus Ruiz, you'll have everything you need to spread the love this holiday season!And the best part is, you can try BEE Pro for free!

Use this template in Beefree!

Use this template in Beefree!

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Editor's Note: This post was updated on February 2023 to ensure accuracy and comprehensiveness. 

Do you incorporate gamification into your marketing emails? If not, now is the time to start! Increasing engagement, boosting conversion rates and cementing brand loyalty — the benefits of gamification email marketing are undisputed. And what’s more, gamification is a whole lot of fun. Here’s what you need to know about how to incorporate gamification as part of your email marketing strategy.

Your customers are more likely to support you if you’re honest and upfront about everything, especially during times of crisis.

What is gamification?

Gamification uses game principles in non-game contexts. Any time you apply elements of game playing (such as scoring points or participating in a competition) to activities that aren’t typically structured as a game, that's gamification. Gamification in email marketing might look like:

• Competitions
• Quizzes
• Tests

According to a survey performed by Reflect Digital, 93% of consumers think gamification marketing is effective. And one case study showed that using gamification can get three times more revenue from email marketing!The goal of gamification is engagement. It’s a great way to make things more fun and help your brand be as memorable as possible in the minds of your consumers.

Why does gamification work?

Lead magnets, freebies and discounts are great ideas. But in practice, they don’t always work. Many users sign up just to get these bonuses. Then they ignore or unsubscribe from any subsequent marketing emails.This is where gamification comes in. Gamification can grab your readers’ attention and increase engagement. And when people get engaged with your messages, they’ll be more likely to continue engaging with your brand.Gamification in email marketing isn’t necessarily meant to generate more sales. Instead, gamification boosts engagement. Increased sales are often a natural consequence from there.

When to use gamification in email marketing

Here are a few situations in which using gamification in digital marketing might be a good idea.

In-between major holidays

You might be inclined to use gamification on special occasions such as holidays. But we actually recommend saving gamification emails for other times of the year. On holidays, your consumers typically do expect (and prefer) discounts over other types of content — especially on big ecommerce holidays like Black Friday or Cyber Monday.So instead, try sending gamification emails during stretches of time between major holidays. Gamification can be a helpful tool to liven up the more monotonous times of the year.

As event marketing

Another good time to use gamification digital marketing is when you have a special event coming up. Gamification can help build excitement around your event, generating buzz and getting more people to sign up.

For reactivation email campaigns

Gamification is also helpful for reactivation email campaigns. Your goal with these campaigns is reengaging users. So it makes sense that gamification would be a good fit! Try incorporating gamification into your next reactivation email campaign.

In your rewards program

Finally, try using gamification email marketing to put a spin on your rewards system or loyalty program. Customers are used to getting traditional rewards such as a small discount on a future purchase. But playing games to win rewards is often a new and exciting experience for consumers.For example, Expression Med Tape recently hid a virtual Elf on the Shelf on its website. Each day, the elf would move to a new page of the site. Any customers who found the elf would receive a special discount code.Set up your rewards system so that the more your customers interact and engage with you, the more points or rewards they get. That’s a win for you both.

Gamification email examples

Check out these real-life gamification email examples from brands for a little design inspiration.

Grammarly

Grammarly included some fun gamification elements in this weekly writing update. Readers can see their weekly statistics plus how they stack up against other Grammarly users. This is a fun way to get users engaged and interested in their progress.Subject line: Way to work those unique words!

Madewell

Quizzes are a great example of gamification in email marketing. They’re highly engaging pieces of interactive content, often shared hundreds of thousands of times on social media. Here, Madewell sends a “short quiz” (bonus points for the pun) to its customers. Readers can scroll through and choose their answers to get a personalized product recommendation at the end.Subject line: Pop quiz (!)

SendFox

This message from SendFox makes onboarding fun for new customers. The email starts out by presenting the user’s statistics from the past week; then an interactive checklist helps the user finish setting up their account. Using gamification in a welcome email series can encourage new subscribers to stick around.Subject line: Your stats for June 7th, 2020 - June 13th, 2020

Chili’s

Remember how we said gamification is a natural fit for a rewards program? This message from Chili’s is an excellent example! Chili’s designed a game based around three of its products or services (one example shown below). Then the restaurant challenged its customers to complete each activity and get a special reward. The big red CTA buttons reading “Activate” encourage the reader to start playing.Subject line: Hailey, your monthly challenges are waiting!

Wrap-up: Create your own gamification emails

Feeling inspired to incorporate gamification into your own email marketing? Use the BEE email editor to help! With a simple drag-and-drop interface and a full catalog of premade email templates, the editor is highly user-friendly, making it easy to create top-notch gamification emails. Sign up for a free trial of BEE Pro to access even more design features and gamify your email marketing!

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Originally published on December 21, 2020. Last updated September 10, 2021.Your email’s call to action is the driving force behind your entire campaign. You want readers to take a step forward in their buyer journey— whether you’re asking them to register for an event, make a purchase or read more of your content.Color is one of the most significant elements in making your CTA button noticeable. But which color converts best? Let’s take a closer look at how brands choose the best button colors for their emails and landing pages.

Your email's call to action is the driving force behind your entire campaign.

What is a call to action?

A call to action or CTA is a specific direction for your reader. Readers skim emails and landing pages, so having an obvious place to click gets them to the next step of their journey faster. CTA buttons are powerful marketing tools. In fact, Healthtech company Carelogger found that just changing their CTA button color increased conversions by 34%.

How color affects choices and feelings

Color impacts how we interpret information. When you’re deciding on a color scheme for your email or landing page, it’s important to consider the connotations of that color.While color interpretation is highly dependent upon personal experiences, certain generalizations can be made about the psychology of color. The Color Emotion Guide from the Logo Company is often cited as a general guide:

People also tend to judge a color based on how appropriate they feel it is for a particular brand. In other words, your customers gauge whether a color fits your brand personality. This means there’s no single “right” color to choose. It’s a matter of what color evokes the energy and personality of your brand.

Best practices for your call to action colors

In order to convert, your call to action buttons needs to stand out from the rest of your design. While there is no perfect color that will lead to higher conversion rates, running A/B tests on different colors is an easy way to optimize your designs. Here are a few approaches to try out:

Use Your Brand Color

Brands often choose CTA button colors that match their logo color to establish design cohesion in email. When a color repeats itself throughout an email, especially at the top and bottom, it gives the whole message a balanced and unified appearance. This is an easy way to reinforce and boost brand awareness.Here’s what a matching scheme looks like in action with HelloFresh. Check out the lime-colored logo and coordinating CTA button.Subject line: Get $90 off! Avoid the crowds, get dinner delivered.

It’s also easy to spot these pale pink CTA buttons that perfectly align with all of Billie’s brand colors.Subject line: Need a gift?

Keep your CTA colors consistent

Subscribers will associate specific colors with actionable items. For instance, hyperlinks are often blue, which let’s readers know they can expect a clickable link in emails when they see a word or phrase in blue. This will go for your CTA color choice as well. Once you assign a color to your call to action buttons, subscribers will quickly learn to recognize that color for your CTAs in all your emails. Don’t confuse your readers by having too many colors for your CTAs. Assign one color for your primary CTA and one color for your secondary CTAs. This consistency will keep subscribers on your same page, always guiding them towards your intentional action items.

Prioritize your main CTA

Focus on choosing the best color for your primary CTA and then begin to think about placement and text hierarchy. Your primary CTA color and placement will purposefully guide your subscribers through your emails. Allison Valenzuela, BEE Freelance Graphic Designer, explains:“With color, you can help guide an audience's eye and how they take in information. Play with color after nailing down the hierarchy of your content and see what makes the most sense for the impression that you want to leave with your audience.”Consider how to keep your primary CTA top of mind when thinking about where to place it in your email. Make its size larger than the rest of your text in a bold shade of color.

Make your CTA pop

An eye-catching call to action will lead to higher conversion rates which means using a button color that blends in with the rest of your email content isn’t your best move when trying to attract subscribers.Allison explains that you should, “Look for a color pairing that allows the button to have a high contrast to the background. An example of high contrast would be a red or an indigo button on a white background.”It’s also important to consider the “isolation effect,” which is basically the idea that something looks more or less attractive depending on what it’s surrounded by. When it comes to color, some research has shown that people have a preference for one strong, bold color that reigns above the rest of the text.Another way to make sure your CTA stands out is by using different CTA colors while sticking to your brand kit. For instance, Instacart updates its CTA button color from email to email, using one green button and one orange button shown below. Both green and orange are Instacart brand colors, but the company makes colors pop more by switching things up within their brand color palette to match the most appropriate color for each message.

Changing your CTA button color from one email to another is effective when you have a well-established style guide and visual identity. Even when you change color schemes from email to email, your emails still reflect the look of your brand.

Test your CTAs

One color is not always better than another, an effective CTA color will vary based on text-hierarchy, brand style and a variety of other key factors. So be sure to set your call to action colors after you’ve tested them multiple times on your subscribers.Implement subscriber surveys to gain feedback on your CTA color and then run A/B tests until you find what leads to the highest conversion rates. Cycle through this process until you’ve solidified what your bulletproof button color should be.

Create a CTA in BEE Pro that converts

Find the best functioning CTA color for your brand’s emails and landing pages, and then start creating in BEE Pro. With BEE, your CTA buttons will always be bulletproof, which means there is absolutely no coding required on your end. Customize your CTA buttons or explore how designers implemented CTAs in our template catalog. Give your CTAs a boost with a pop of color and start designing now.

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Email design can be a lot of fun! Planning an email campaign requires creativity and imagination. But email design can also involve a lot of technical issues that you can’t be overlooked. One of these issues being -- how to properly optimize images for email marketing so that they render quickly and display well. Here are some things to keep in mind.

First, why should optimize images for email marketing campaigns?

If your images aren’t optimized, your email has the potential to look unprofessional and lead to poor campaign results. Heavy images may not download at all, or significantly slow down overall email load time. You don't know where your customers will be when they open your message: they may be experiencing a poor connection while commuting to work on public transportation, for example.Here are a few best practices to follow to optimize images in your email marketing campaign and minimize the risk of a negative impact on campaign results.

How to optimize images for email marketing

Use high-quality images

The first and most important point here should go without being said, but we’re going to say it anyway: Your images need to be high-quality, not blurry or pixelated. This TripAdvisor email wouldn’t have nearly the same effect if the image of those beautiful mountains was blurry — that would make the entire email look unattractive and downright unprofessional. Make sure your images have a resolution of at least 72 dpi and increase the dimensions so the images will be clear and sharp.Subject line: Get away in New York this weekend 

Choose the best image size for email

The best image size for email marketing is 600-650 pixels. This size ensures your emails won't stretch out and get blurry when viewed on a desktop.If your image is the wrong size, it might not come across as high-quality and can potentially look grainy.

Choose the right file format

There are a few different file formats you can choose from as you optimize the images in your emails:

• PNGs. PNGs work for all kinds of images and are more high-quality than JPGs. They don’t compress when uploaded and are also a great choice for any image that includes text. However, PNGs have a larger file size, which means they load more slowly.
• JPGs. Used for photos only, JPG images have a small file size and load quickly. But they don’t work with text, they’re not transparent and they compress when uploaded.
• GIFs. Great for logos and animations, GIFs also have a small file size and don’t compress. The colors you can use are limited, though, and images might look grainy.

You don’t have to commit to one type of file format. Use different formats for different images depending on your goals for a certain campaign.

Be mindful of file size

Images with large file sizes can make an email take longer to load, which is one reason you may want to choose JPGs. If your email doesn’t load quickly, you’re out of luck: Most people will only wait a couple of seconds for the message to appear. Keep your file weight as far under 1MB as possible so readers don’t click away.

Don’t send image-only emails

Image-only emails, or emails that don’t include any text outside of an image, have a lot of negatives. They’re commonly marked as spam. They aren’t accessible. And if something goes wrong with image viewing, your reader won’t be able to understand what the email is about at all.Don’t send image-only emails. Instead, strive for a text-to-image ratio of 80:20, like this Dove email that has a good balance of both images and text. It’s also important to make sure that you don’t put the most important information in images. Include some copy outside of images so your subscribers can read it even if they can’t view the images — like the product information Dove includes in plain text here:Subject line: Save your hands this winter & switch to Dove 

Create clickable images

Many readers will click or tap on the images in your email. So when those images are clickable, it helps increase your click-through rate. For example, when you click the hero image in this Sun Basket email, you’re taken to a special landing page (slightly different from the landing page the CTA leads to) where you can start creating your basket. The smaller images are clickable, too.Subject line: New menu, more Chef’s Choice options

Optimize images for mobile viewing

As you optimize images in email, you can’t overlook mobile users. Mobile is responsible for at least 50% of all opens. And emails that don’t display correctly on mobile are likely to be deleted within three seconds! For best results, make sure your images are twice as large as the width of an iPhone screen and compress your image files.

Wrap-up: Optimize images for email marketing

Looking for a quick and easy way to design marketing emails and edit image size for mobile email? Check out the free BEE email editor to create your messages. You can also use BEE’s “Preview” feature to see how your email looks before hitting send.Optimizing images for email is a necessity. We hope that with these tips and the BEE editor in your toolbox, it will be a breeze.

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Originally published on December 17, 2020. Last updated September 10, 2021.Your font choice plays a large role in how customers perceive your brand. It dictates the appearance and feel to your email or landing page. While there is a long list of fonts available to use, don't let choosing the right one intimidate you.Each font has its own personality. When choosing the best fonts for emails and landing pages, look further than appearances, think about your customers’ motivations, font compatibility and how your fonts work to create a cohesive, readable piece.The perfect font will evoke emotion and leave a lasting impression on your customers, but most importantly it will be web safe.Web safe fonts are fonts that display on any application and are seen on any device. They are perfect for emails and landing pages because they are default fonts found on all computers and devices. They are trusted to clearly get your message across no matter what.Implement these email safe fonts and best practices to leave a lasting impression on your customers.

The perfect font will evoke emotion and leave a lasting impression on your customers, but most importantly it will be web safe.

Web-safe fonts you should use

There are a handful of fonts that render correctly in about any environment. These fonts are called “web-safe” fonts and are guaranteed to be the best fonts for email marketing. Although it’s tempting to choose cursive fonts, Comic Sans MS or Kristen ITC, when designing for email and landing pages, stick to these fonts instead:

• Arial - flexible, simple
• Roboto - certain, distinct
• Georgia - authoritative, formal
• Verdana - clear, direct
• Helvetica - modern, bold
• Open Sans - friendly, minimal
• Tahoma - welcoming, humanist
• Times New Roman - traditional, reliable
• Raleway - elegant, smooth

These fonts have great readability, which means a majority of email service providers will showcase your chosen font in the way you intended it to be seen. Use these fonts freely in all your email and landing page designs. While this collection seems small compared to all the fonts that are out there, it’s important to stick to these fonts to ensure that all emails will be received on all email service providers. To add variety to your designs, get creative with placement, color and other design elements for these fonts throughout your emails and landing pages.

How to choose the best fonts for email

The best font for email marketing should be readable and reinforcing your brand to keep you out of the spam box. Consider how your email or landing page is formatted: Are they more text-heavy or image-heavy? Match a font that is compatible with the format you decide to use; a text-heavy format should use a more simplistic style font while image-heavy will allow for more variety.Remember to keep your fonts consistent between content. The fonts you use for your emails are the same ones you use for your landing pages. This way, customers will begin to recognize your brand style more, ultimately reinforcing your brand identity. Keep this in mind and use these best practices to guide your font choice.

Consider your brand

The fonts you use will depend in part on your industry and the nature of your business. An elegant jewelry brand like Laura Lombardi Jewelry selected Script style fonts that are graceful and stylish:Subject line: It’s here!  ✨  Our annual holiday sale starts now. 

…whereas the sturdy, Serif fonts used by REI are a great fit for this outdoorsy brand:Subject line: Let’s make the holidays as easy as possible

Create a list of words that describe your brand best. Consider how you are going to incorporate those words into your emails and landing pages. Then, when choosing a font, ask yourself:Does your brand carry a…

• Cheerful or serious tone
• Professional or playful 
• Formal or casual  

Decide how you want subscribers to perceive your brand. After pinpointing adjectives to describe that tone, refer back to the web-safe fonts to match-up your desired tone with a few of the font descriptions listed. The best font to use for email marketing is a font that aligns with your brand’s personality.

Decide on how many fonts to use

How many fonts are too many? As a general rule of thumb, stick to a maximum of three fonts. Too many fonts will clutter your email or landing page and distract your subscribers.Limiting your fonts doesn’t mean you have to limit your creativity. Add variety to your designs by changing up the size and typographical emphasis you use. Try bolding or italicizing certain phrases or use all caps for certain words. For example, Golde uses different font sizes and even bolds certain words in that same font. The result is an eye-catching, skimmable email that looks uniform.Subject line: IT’S HERE

Choose header and body fonts

Consider selecting different fonts for the header and body of your email or landing page to make your designs more visually engaging. Header fonts should stand out and be eye-catching to subscribers. Body fonts, however, need to be more legible since they contain important supporting information. In this Joe’s Jeans example, the “Black Friday Sale” text is in a smooth, Script font which stands out and plays into the text hierarchy. The rest of the text is in a more straightforward font making it clear on what this sale has to offer. Subject line: Sweaters, cardigans, and knitwear

Select the best font size for your email

After you’ve settled on your web-safe font, you’ll want to consider the best font size to use for emails and landing pages. We recommend a range of 20-28 pixels for your headings and 12-14 pixels for your body copy for desktop and mobile devices.

Consider color for your professional email fonts

Your font color is another useful aspect to consider when thinking about the typography in your email or landing page. Color has a major impact on how customers perceive your brand. It shares insight on your brand personality and characteristics because color evokes emotion, meaning subscribers will get a feel of your brand values based on your color choices.When choosing a font color, consider what service or product you provide and what emotions you want customers to feel about your brand. Then, decide on a font color that compliments the background of your design. Don’t go overboard — two or three font colors is plenty. Black or grey body copy is always a safe, readable choice. This Dropps message uses blue headers and easily visible body copy.Subject line: Take 30% off our reusable wool dryer balls ?

Use web-safe fonts for your emails and landing pages 

The typography choices you make are crucial to the overall success of your marketing campaigns. Design in BEE Pro to quickly create perfect emails and landing pages with web-safe fonts. BEE makes it easy to pick your font and even set up and save your brand kit to easily access your desired fonts each time you head into the design suite. Start designing from scratch or explore BEE’s template catalog for a fresh look. Get started here.

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Do you send Get to Know Your Customers Day emails? This fun "holiday" takes place on the third Thursday of every quarter — in January, April, July and October. It reminds brands to reach out to customers and work on developing those important relationships that will help your business grow. And if you design your emails the right way, this holiday can have major long-term benefits for your brand. Here’s what you need to know about Get to Know Your Customers Day, plus some email design ideas to try.

Get to Know Your Customers Day can have major long-term benefits for your brand.

Why send a Get to Know Your Customers Day email?

Get to Know Your Customers Day is a valuable opportunity for brands. Take advantage of this chance to follow up on the main holidays we’ve just passed and develop more of a bond with your customers. Forging stronger customer relationships should always be a priority. Companies that create an emotional connection with their customers outperform their competitors in sales growth by 85%!While marketing is essential too, don’t get so busy seeking out new customers that you forget to work on getting to know the ones you have. As your customer relationships are strengthened, not only will your customers be more inclined to buy from you — you’ll also understand how to better market to them.Check out these Get to Know Your Customers Day email ideas to engage your customers and increase their loyalty to your brand.

Get to Know Your Customers Day email design ideas

Send out a customer survey

Capitalize on Get to Know Your Customers Day by, well, getting to know your customers. This is a great chance to send out a customer survey and get some direct feedback on your brand. Email design best practices for survey invitation emails include providing an incentive, having an engaging subject line and being clear and direct about what you want your customers to do. Chobani displays every one of these best practices in the example below. It’s easy for the reader to take action!Subject line: Chance to win $200 gift card for taking our Chobani Rewards survey 

Start a loyalty program

Use your Get to Know Your Customers Day email to introduce your loyalty program. Loyalty programs have a lot of benefits for businesses: They can be used to attract new customers, re-engage current ones and increase your revenue overall. In this colorful and attractive email from Starbucks, the coffee company plugs its rewards program (dubbed Starland). The email makes it clear what readers will get out of joining the rewards program and includes a CTA for you to join now.Subject line: Deliciously different ?

Dynamic content

Use dynamic content, recommending products to your customers based on what they’ve purchased in the past, and strengthening your relationship with them by helping them feel seen and taken care of. With this approach, everyone gets a tailored-to-them email with products they’d be more likely to buy. Skillshare sent an email with personalized class picks for each subscriber.Subject line: Your personal class recommendations 

Make yourself available

Make yourself available to your customers. This is a simple concept, but all too often it’s something that companies don’t do. Being accessible to your customers is essential to improve customer service and strengthen customer relationships.You can do this by responding to emails, hosting an event (virtual or in-person) or inviting your readers to interact with you. Williams Sonoma even threw a specific customer appreciation event, providing a discount code to say thanks to its customers. The opportunities are endless. Just make sure you’re responsive and willing to talk.Subject line: Thank you. Thank you. Thank you. 

Say thanks

The last of our Get to Know Your Customers Day Ideas is simple, but important: Say thank you. Expressing your genuine appreciation helps your customers feel valued. And when your customers feel valued, their loyalty to your brand will increase. Adding a special discount code like GAP did here only sweetens the deal.Subject line: Code GAPFALL is our way of saying thanks. 

Wrap-up: Get to Know Your Customers Day email design

The first Get to Know Your Customers Day of the year is coming up on Thursday, January 21st! Prepare your emails now using the BEE email editor — a simple, free solution for email design. With these Get to Know Your Customers Day ideas in hand, you’re well on your way to creating better relationships with your customers this year.

Use this template in Beefree!

Use this template in Beefree!

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New year, new email design tactics? That’s a yes from us! Many businesses leaned heavily on email marketing throughout 2020. And email design will only continue to be essential into 2021. With the COVID-19 pandemic, more and more brands are relying on digital channels such as email to communicate with their customers.But the face of email marketing has changed. Email design trends are constantly evolving, and the pandemic has altered customer communications forever. By getting ahead of the biggest email design trends in 2021, you can effectively market your business via email. Email marketing is here to stay--but it's your job to stay on top of the latest trends. Here are the email marketing trends for 2021 that can help increase your engagement. (Looking for more email marketing trends? Check out this post from Jordie at Email Monday: The Future of Email Marketing & Marketing Automation. We're proud to be included!)

Email design trends are constantly evolving, and the pandemic has altered customer communications forever.

Minimalist design

Keep things simple by designing minimalistic emails that are uncluttered, visually stunning and get the point across. Minimalistic emails have fewer design elements; they’re less distracting so your reader immediately knows what you want them to do.White space, easily readable typography and muted colors are all components that can go into designing minimalistic emails. This message from Crate & Barrel is essentially just a header and one image. The color scheme is light and airy and it takes the reader just a few seconds to take in the email and CTA — Shop Now.Subject line: it’s on: CYBER WKND SALE

Customer experience

With the onset of the COVID-19 pandemic, many customers transitioned to purchasing online instead of in-store. For many shoppers, these online buys may be their first digital shopping experience with your brand. So it’s your job to help them through the process as much as possible. You can incorporate customer experience into your emails by:

• Providing a direct link to open a support chat
• Answering FAQ’s about buying your products online
• Offering tips for navigating your website

That's what VideoAsk does here by providing a link to its Help Center in the email footer. The link takes readers to a landing page where they can search tutorials and articles to find the answer to their question. When your customers have a good digital experience, they’ll return to buy from your site again and again.Subject line: Camera shy? We've got the cure

Broken grid layout

Your email doesn’t have to use a traditional layout where all of your design elements are assembled in neat columns. One of the major email design trends for 2021 is a broken grid layout. Essentially, this type of layout makes it feel as if the email doesn’t have columns at all, switching up the structure for a different look. This BEE template is an example of an email with a broken grid.

Use this template in Beefree!

Use this template in Beefree!

Video in email

Video in email was a major email marketing trend we saw going into 2020, and videos will only increase in popularity in 2021. Videos can increase click rates by 65% and reduce unsubscribe rates by 26%! When you add videos to your emails, keep in mind that many big-name email platforms don’t allow video playback within an email (such as Outlook, Yahoo and Gmail). It’s best to embed a link to the video in your message (like GoPro does here) so your reader can open the video on your website, YouTube channel or a landing page.Subject line: Best of 2019 video

Dark mode compatibility

It’s absolutely essential to add provisions for dark mode into your email marketing strategy for 2021. Every day, more people start using dark mode to view email, so optimizing your emails to be read with dark mode turned on ensures everyone will be able to read your messages. Using transparent images, outlining black text in white and testing your dark mode emails are a few ways to make sure your emails are dark mode compatible. This winter-themed message from Litmus showcases dark mode and light mode done right.Subject line: Live Optimization comes to you, more stats than you can shake a stick at, and more

Connection and empathy

2020 has changed many things forever. The way companies communicate with their customers is one of them. This year, brands have learned to connect with their customers on a new level, keeping them informed about everything that’s going on and reminding them we’re all in this together. And that email marketing trend should carry over into 2021 and beyond.This empathetic message from Tuft & Needle’s CEO was sent in mid-March as the COVID-19 pandemic rapidly accelerated in the U.S. It kept customers in the loop and encouraged them to take care of themselves. But you don’t have to wait for a global crisis to show empathy to your customers. Focus on putting your customers’ needs first at every time of year.Subject line: An update from our CEO

Bold colors and text

One of the final email design trends in 2021 that we’re expecting to see is bold colors and text. Many brands are putting text across their hero image, like this stunning example from The North Face. This tactic is a good way to grab your reader’s attention and start the email off strong.Subject line: Get 30% off gear (and gifts) before they’re gone

Wrap-up: BEE editor

Start off the New Year on the right foot by using the BEE email editor to design your marketing emails and email newsletters. With BEE’s simple drag-and-drop editor, it’s easy to stay on top of the email design trends for 2021 and create emails that will get more engagement. Start designing for free today!

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The New Year is coming up and we’ve never been more ready for a fresh start. We’re guessing many of you feel the same way — and your customers and clients probably do, too. Start the New Year off right by sending a Happy New Year business email to thank the people who’ve made your year a success. Here are a few ideas to help you get started with your New Year’s email design.

Start the New Year off right by sending a Happy New Year business email to thank the people who’ve made your year a success.

Why send a Happy New Year email for business?

The new year is a good time to reflect on everything you’ve accomplished over the last 12 months. And chances are, you didn’t achieve your successes on your own. In one survey, 91% of people said they were more likely to do business with a company that appreciated its customers and clients. That’s why it’s essential to show some love to yours! Use these tips for a Happy New Year business email to set your company up for success in the coming year.

Decide who should receive the email

Consider creating a few different Happy New Year emails to go out to different audiences. Send one to your customers and email list, encompassing anyone who has purchased from or interacted with your brand in the past year. Create another message to go out internally, thanking each of your team members for their contributions during the past year. And you may want to send an email to your suppliers or companies you’ve partnered with as well. This Peet’s Coffee email is directed to customers of the company — a fact that’s clear from the email’s copy and tone.Subject line: Happy New Year from Peet’s

Consider your tone

The tone of your Happy New Year business email will vary based on the audience who will be reading that email. Are you writing to your customers, suppliers or employees? Each group will require a different tone. In this example, Organic Valley is speaking to its customers. The company’s tone is straightforward and direct, recapping the year and saying a genuine thank you to readers.Subject line: Happy New Year! ?

Focus on your readers

It’s nice to recap your company’s year and share the successes you’ve achieved over the past twelve months. But it can also be a good idea to turn the focus away from yourself and onto your clients or customers. Tell your customers that you’ll be there for them to help them achieve their goals and dreams in the new year. You could even invite them to hit reply and share their New Year’s resolutions, creating an opportunity to interact and start off the year on the right foot (then use their replies to create user-generated content later!).

Use this template in Beefree!

Use this template in Beefree!

Set the scene

Even though a New Year’s email comes on the tail end of the holiday season, your readers are probably still in holiday mode. Use your email design to give a nod to the festivities. Try using gold accents or scripted fonts to give your Happy New Year business email a little pizzazz. MealPal added a confetti-filled background in this New Year’s email to set the tone for January 1st.Subject line: Here’s a little New Year treat ?

Personalize your messages

No matter who you’re sending your New Year’s email to — whether your customers, employees or a different segment altogether — make sure to customize the email to that group of recipients. Adding first names and direct, personal copy helps your readers feel valued as you speak right to them.

Use this template in Beefree!

Use this template in Beefree!

Wrap-up: Happy New Year email template

The end of the year is busy enough as it is. Don’t create extra work for yourself! Work off of the same base Happy New Year email template, simply tweaking the copy to make it appropriate for each separate email you send. Our New Year’s email templates are easy to customize using the BEE email editor. Just pick your favorite email and add your images and text (plus any brand visuals you desire). Then send your best wishes for the New Year business email off — reinforcing your relationship with your customers and employees as they ring in 2021!

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Are you trying to increase your open rate in email marketing? Your open rate is important — after all, your customers have to open your email before they can click the CTA or make a purchase! Luckily, with a few key changes, improving your open rate isn’t that hard. Today we’re going to break down how to increase email open rate and make more sales. Read on to learn how to improve your open rate in email marketing.

Your open rate is important — after all, your customers have to open your email before they can click the CTA or make a purchase!

What’s a good email open rate?

A “good” email open rate will vary by niche. In general, though, the average open rate across all industries is 17.8%. If your email open rate is 15% or higher, that’s usually an average or good open rate. Of course, the goal is for your email open rate to be as high as it can be. Here’s how to increase email open rate through a few simple changes to your email marketing strategy.

Clean up your email list

Before you do anything else, try cleaning up your email list to help your open rate improve. Open rate (expressed as a percentage) is calculated by taking the number of emails read and dividing that by the total number of emails sent, then multiplying that by 100. So when you delete inactive email addresses from your email list, your open rate is automatically going to improve.You can clean up your email list by removing:

• Duplicate email addresses
• Spam email addresses
• Typo-ridden email addresses
• Email addresses that haven’t engaged with your messages in the past six months
• Email addresses that have asked to be unsubscribed (of course, you should be removing these anyway!)

Once your email list is trimmed down, your open rate is going to improve, even if the same number of people open your emails as before. Revisit your email list every few months to keep it cleaned up.

Focus on deliverability

The next step is to make sure your email deliverability is as good as it can be. After all, your customers can’t open your emails if they don’t receive them! Improve your IP address so your emails won’t go to spam. You should also send emails on a regular basis to improve your email deliverability score. And don't forget to make it easy to unsubscribe so people don’t mark your messages as spam — like this GoMacro email with a clearly visible unsubscribe link in the footer:Subject line: Alexa, order MacroBars!

Optimize your message for mobile

85% of users use smartphones to access their email, so it’s essential that you optimize your emails for mobile viewing. Keep your email short and concise with only the most relevant information. Also, make sure your CTA stands out and preview your message before sending to make sure it looks good. BEE’s email templates are responsive on any device, with the BEE editor’s preview tool allowing you to view your message before sending.

Be mindful of your subject line length

Your subject line acts as a preview of your email, teasing what’s inside and sparking your reader’s interest. So it’s important for the subject line to be as good as it can be. Keep your subject line to 50 characters or so with the most important words at the beginning so it can be read on any device. Don’t use spammy words, but do add numbers, percentages and emojis — all of which have been proven to increase email open rates. Here are a few subject lines we love:

• It’s here! ✨ Our annual holiday sale starts now
• Last call for an exclusive 15% off
• The world’s comfiest party dress ??
• Hot deals from $19.90 go cold tomorrow!
• Don’t miss out — up to 40% off home ends today!

Perform A/B testing

Run A/B tests to help improve open rate. With A/B testing, you send one version of a certain email to one set of subscribers and a slightly different version of the same email to another set. This allows you to test individual design pieces such as your subject line, CTA or email copy to see which ones perform best. Then you can compile the best-performing elements into one stellar email.

Personalize your sender name

68% of Americans base their decision on whether to open an email on the “from” name. For best results, make sure yours is personal. Here are a few examples of what this looks like:

This personal touch is more likely to make sure your email is opened.

Change your timing

What days of the week and times of day are you sending your emails? Revisiting your schedule might help improve your open rate in email marketing. The best time to send marketing emails will vary from brand to brand, so it will take some testing to see what boosts your open rate the most. In general, though, weekdays in the early afternoon are a good place to start.

Follow email design best practices

Our final tip to improve your open rate in email marketing is simple: Design good emails. Following basic email design best practices is one of the best ways to ensure your emails are consistently opened as your subscribers learn over time to expect high-quality content from you. A few key email design best practices include:

• Structure your email so it’s easy to read
• Be strategic with your use of color
• Provide valuable, relevant content
• Add dynamic content (GIFs or videos)
• Write high-quality copy

Here’s a good example from J. Crew. Colorful photos showcase the products that are on sale, and the email encourages shoppers to plan ahead before providing relevant website and social media links. This is a well-designed marketing email that’s a pleasure to read. And when you build a reputation for sending the same, your open rate will improve.Subject line: Cozy on cozy on cozy 

Wrap-up: Increase your open rate in email marketing

Use the BEE email editor to help design emails that will boost your open rate. The BEE editor is a free marketing tool that makes it simple to create responsive, HTML emails by uploading images, adding text and typing directly onto CTA buttons. Use the BEE editor’s user-friendly, drag-and-drop interface to design beautiful marketing emails and increase your open rate!

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As 2022 comes to a close, we're preparing to send our last emails of the year. Among them is a Happy New Year email to clients: sending a Happy New Year message to our customers makes perfect sense: they're the ones that keep us all in business, and they deserve a heartfelt "Thank You!!".To get inspired, we're looking back at some of our favorite New Year's email greetings from the past couple of years. Most of these messages fall into one of these four categories:

1. Personal notes
2. Promotions
3. Short and sweet messages
4. Year In Review emails

Whether you're sending a Happy New Year email to clients, customers, colleagues or friends, there's plenty of inspiration here to make your message beautiful and bright. Scroll on to get inspired and then head over to our template catalog to browse over 30 free new year email templatesand quickly design the perfect message for your New Year campaign.

#1. New Year emails with a personal tone

It’s the perfect time of year to reflect on months past and express your thanks to everyone who supported, followed along and invested in you. To show gratitude, many Happy New Year emails have a personal touch, whether it's a note from a CEO or photos of staff.

Function of Beauty

Subject line: New year, but we’re still doing us

This Happy New Year email from Function of Beauty does a great job of reinforcing brand awareness and putting a face to the brand.

Pursoma

Subject line: A Well New Year ✨

In this personal letter, Pursoma CEO Shannon Vaughn expresses gratitude to her company’s customers and shares what she’s thankful for. This heartfelt message is succinct but impactful, creating genuine engagement that resonates.

Still House

Subject: HAPPY NEW YEAR!

Here's an example of a Happy New Year email that keeps it simple with a thought-provoking quote and a brief Happy New Year message. The pale background color and basic font create a look that’s elegant, yet easy to read (and create).

#2. Promotional New Year emails with a nudge to buy

While some New Year emails take a break from offering deals and promotions, others add an incentive to click.Customers have a ton of momentum to purchase during the New Year and an email is a great way to direct this traction to your website or landing page.These promotional emails have a good balance of messaging that says Happy New Year while also giving readers a reason to purchase.

Indie Lee

Subject line: Don’t *stress* - new year, NEW products

Who doesn’t want to start off the New Year with a healthy dose of zen? Here, Indie Lee highlights a few products that can help readers start off the year in the zone.

J. Crew

Subject line: New year, new sweaters

While the copy in this J. Crew Happy New Year email may not have aged well, this is still a great example of a fun New Year’s promotion. We love the “Wear it with” section, helping customers envision how J. Crew’s sweaters can be paired with other products to create a full outfit.

Eileen Fisher 

Subject line: New year, new blueThis New Year email from Eileen Fisher is a play on the “New Year, new you” concept, showcasing several blue sweaters that are on sale.

#3. Reflective New Year emails featuring a year in review

There's a big window for sending a year-in-review email. We typically see them land in our inbox anywhere from the last week of December all the way through mid-January. Year-in-review emails generally round up or summarize a brand's highlights, achievements or big moments of the year. Here are a couple of examples.

OptiMonk

Subject line: Thank you for being with us in 2019! Here are our favorite moments…

This email from OptiMonk is nicely structured and easy to read with 2019’s high points shared in a bulleted list. The images also add a personal touch.

Linjer

Subject line: Thank you for a wonderful 2018

Linjer recapped its year with a few brief lines of copy primarily focusing on new product launches and products that had been removed.

#4. Short and sweet

Not feeling sentimental, reflective or promotional? That's okay — plenty of brands send short and sweet Happy New Year emails that do the trick. These emails still accomplish the goal of getting your brand name in front of readers over the holidays. Plus, they’re a lot of fun to send!

The North Face

Subject line: Happy New Year, explorers

This email from The North Face is absolutely perfect for the company’s audience and brand. It’s fresh, fun and imbued with a sense of adventure for readers to carry into the New Year.

Michael Kors

Subject line: Happy New Year!

Like The North Face’s email, this message from Michael Kors is perfectly on-brand — it’s elegant, sparkly and refined. We love the handwritten touch.

Wrap-up: Happy New Year email templates

Need to quickly send your New Year's email greeting? Check out BEE's many free Happy New Year email templates. There are over 30 of them in our template catalog and some great Happy New Year landing pages too. You can immediately customize the text, replace images, move or remove content blocks — you name it. It's simple and fast, and all templates are created by professional designers. Happy New Year, and happy email designing!

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Updated December 20, 2022.

It’s beginning to look a lot like Christmas — and after the kind of year 2020 has been, we’re ready for a little holiday cheer! This year, holiday e-commerce spending is projected to be bigger than ever. Prepare for the most wonderful time of the year by creating a Christmas email campaign that will connect with your customers and boost sales! Check out these Christmas email campaign ideas for some inspiration as you design your own Christmas messages this year.

Prepare for the most wonderful time of the year by creating a Christmas email campaign that will connect with your customers and boost sales.

Write festive Christmas email subject lines

Your Christmas email marketing subject lines are among the most important parts of your holiday emails. Emojis are popular, with small Christmas trees, gift boxes and Santa heads peppering our inboxes. We're also seeing the keywords "gift," "holiday" and "Christmas" pop up over and over. Experiment with different combinations of Christmassy words and emojis, testing different Christmas email subject lines to see which ones work best.

Consider your timing

Timing is everything when it comes to Christmas emails. Don’t be afraid to start early; consumers are prepared to see Christmas marketing messages as early as the first weeks of November to promote those early December sales. As we get closer to the holiday, you’ll want to tweak the content of your messages, ditching the early-bird sales in favor of promoting things like fast shipping. Here, Pai Skincare does a great job of plugging its e-gift cards on Christmas Eve.Subject line: ? We can get to you today

Explain your COVID precautions

We don’t have to tell you that this year looks different for retailers and shoppers. Many consumers are planning to shop entirely online to help stop the spread of COVID-19, and the shoppers who are venturing into stores want to be reassured that they’ll have a safe shopping experience. Use your Christmas email campaigns to explain what you’re doing to keep your customers safe. In this festive email, Oshkosh shares three COVID-related messages:

• Encourages customers to shop early to avoid potential shipping delays
• Tells customers they can shop online and pick up their purchases curbside
• Shares how employees are keeping stores clean

Oshkosh makes it easy for customers to shop, even during a global pandemic.Subject line: 8 weeks till Christmas!!!

Choose a different color combo

The pale blue hues in this Christmas email from Snowe provide a refreshing change from the reds and greens our eyes are bombarded with during the holidays. We also love the body copy, encouraging customers to order now so they don’t have to wrap a printout of the gift. And the section of bestselling products at the bottom is easy to customize for each customer based on their browsing history.Subject line: Order by tomorrow, get it by Christmas

Get creative with your sales

When it comes to holiday sales, you might be tempted to slap a 20% off sticker on your entire store and call it a day. But by getting a little more creative with your promotions, you can be more memorable and increase your sales. Draper James hosted a 12 Days of Gifts event where different products were on sale each day. In the email below, the company announced that all plaid items were 30% off with the code MADABOUTPLAID. This is a fun way to add a little pizzazz to a holiday sale and push your customers toward products that they may not have considered purchasing on their own.Subject line: The most Christmas-y dresses ever ?

Offer 12 days of deals

Draper James isn’t the only company offering 12 days of deals — this fun marketing scheme is fairly popular among the brands in our inbox. Here, Boll & Branch shares a secret, special promotion that turns out to be a discount on the company’s sheets. A handy vintage-looking calendar lets customers keep track of where they are in the 12 days of deals.Subject line: It’s Day 1 of our 12 deals of Christmas!

Here’s another example from Lucky Brand Jeans. This brand uses a festive gold color scheme to share its “12 Days of Giftmas” deals.Subject line: LAST DAY: Order and get it now for Christmas!

When it comes to Christmas email campaign ideas, this one is both fun and effective: The more chances for your customers to save, the better.

Be clear about your offer

Don’t fall prey to the temptation of taking up lots of space with flowery Christmas decorations or unnecessary design elements. Keep things simple and clear so your readers immediately understand what’s being offered. In this Christmas email, Yankee Candle’s promotion is immediately stated: All large candles are 5 for $55 for a limited time. Then the email goes into other product photos and less important CTA’s. The important stuff is at the beginning of the message, where it can’t be missed.Subject line: NOW: 5 for $55 large candles — 5 days ‘til Christmas!

Send a holiday gift guide

Here’s another one of the Christmas email campaign ideas that frequents our inbox in December: personalized gift guides to help shoppers find presents for friends and family. Toy brand Melissa and Doug shared an entire blog post on this topic and sent the post to its readers via email:Subject line: Best gifts for toddlers & kids (and why!)

You can categorize your gift guides as broadly or as specifically as you’d like. Lucky Brand Jeans (above) simply shared two sections of products — one for men and one for women. Depending on your industry, the nature of your product and how many products you have available, you might choose to separate out your gift guide into a larger number of sections. KEEN Footwear sent out a holiday gift guide with ideas for hikers, sledders and paddlers (how cute is this illustration?).Subject line: Gift ideas inside

You can also group products by price so budget-conscious consumers can find what they need. Sharing a gift guide via email is a smart way to help your customers make a purchase from you this Christmas.

Use GIFs

There’s no better way to get into the Christmas spirit than a festive GIF or animated illustration! In this cute email from Uncommon Goods advertising holiday e-gift cards, a circle of candy canes surrounds a gift card. As you watch, the candy canes all flip the other way and then back again while snow falls in the background of the GIF.

Here's the full email:Subject line: There’s still time to save Christmas

This Christmas email marketing idea is an eye-catching, fun way to help the message stand out.

Wrap-up: Christmas email templates

Now that your head is spinning with Christmas email campaign ideas, it’s time to create your own! Check out our Christmas email templates to get started. You might like this Your Wish List Is Here message designed by Navid Nosrati:

Use this template in Beefree!

Use this template in Beefree!

Or this adorable Christmas Restaurant Food Delivery email created by Oksana Melis Barsukova.

Use this template in Beefree!

Use this template in Beefree!

Happy designing — and happy holidays from all of us at BEE!

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Described as the Black Friday of UK sales, Boxing Day occurs on the day after Christmas each year. It’s a valuable chance for companies to offer one final holiday discount — whether you’re based in the UK or not. Many businesses treat Boxing Day as a way to clear out any extra stock to make space for other products in the new year. Think of your Boxing Day email marketing as the final follow-up to your Black Friday sales, Cyber Monday discounts and other holiday promotions.When it comes to Boxing Day sales, having a strong marketing strategy is key. Let your customers know about your deals through one of the channels where they’re most active: email! Check out these helpful Boxing Day email marketing tips to create emails that will convert this December.

Think of Boxing Day as the final follow-up to your Black Friday sales, Cyber Monday discounts and other holiday promotions.

Create catchy Boxing Day email subject lines

Customers expect good deals, so share your discount in the subject line of your Boxing Day sale email. Give your customers details about where they can shop (online? In-store?) and consider using an emoji to grab the eye.

Use product GIFs

If you’ve read our past blog posts, you know that we’re big fans of product GIFs. Emails with GIFs are more likely to be opened; they have a higher conversion rate, too. And creating your own original product GIFs is a unique and snazzy way to show off your goods.These cute GIFs show Murad’s skincare products sliding in and out of their boxes. The images look like a stop-motion film:Subject line: Today only! 20% off for ? Boxing Day! ?

Incorporate product GIFs into your Boxing Day email marketing to highlight your products and increase your conversion rate.

Get creative with color

Draw on the power of color to help advertise your Boxing Day sales. Color psychology plays a big role in marketing. Red gets attention fast and orange brings an aspect of friendliness and fun, making this combo used by Milligram the perfect choice for a Boxing Day email. And while the majority of the email is composed of a single image, Milligram adds that same red-orange color elsewhere too — like the standout CTA button and the hyperlinks in the body copy.Subject line: Boxing Day sale now on!

Add a countdown timer

Countdown timers are an excellent way to push customers to take action for your Boxing Day sale. Not every company takes the trouble to add a countdown timer to its emails. So by doing so, you can stand out. (And, psst — adding countdown timers really isn’t that hard.) This Boxing Day message from Frank And Oak caught our eye: It provides a countdown timer so you know exactly how much time you have left to shop.Subject line: Ending soon: Boxing Day sale ?

Continue the holiday season

Think of your Boxing Day email marketing as a continuation of the holiday season. That’s what Bodum does here, telling customers not to worry if Santa forgot their wish list — the holiday season isn’t over yet! Using a similar “treat yourself” concept can go a long way in encouraging customers to make a purchase. Bodum also includes a few key products in this email with separate CTA’s for each one — an easy opportunity to retarget customers who have looked at your site but haven’t converted.Subject line: Bodum Boxing Day sale is on! Up to 70% off

Use a play on words

Boxing Day provides some fun opportunities for a play on words (and emojis, like Murad’s Boxing Day email subject line, above, that included two cardboard box emojis). Dr. Roebucks takes advantage by giving customers the code BOXITUP. When you give your customers a discount code, it’s important to choose something simple and easy to remember. BOXITUP is a great example of a fun discount code that’s more memorable than a string of unrelated numbers and letters. Incorporate a similar play on words into your Boxing Day email marketing this year.Subject line: BOXING DAY SALE ENDS TODAY

Wrap-up: Boxing Day Email Templates

Ready to get started on your Boxing Day email marketing? Use the BEE email editor to help! With BEE's user-friendly, drag-and-drop interface and its catalog of 500+ email templates, you don't have to be a professional graphic designer to create professional marketing emails. Sign up for a free account and start designing today!

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