Design
How To Design Landing Pages That Convert
Thoughtful content connects with your target audience and guides them to complete a specific action. Whether that action is to subscribe, purchase or review a product or service, a landing page serves as one of the best content forms to truly drive home conversions.At the core of a landing page is one defined intention. This intention or goal is more specific than only driving sales, it’s typically how you want to demonstrate value for each specific campaign: How can you show up for your customers and guide them towards a genuine solution to their problem? Once you narrow in on your goal, build a persuasive strategy and design the landing page to support that strategy: Why does your solution matter and how do you get customers to trust that it does?Understanding customer needs is the first step to creating an optimized landing page. Once you solidify that knowledge, you will be able to design and piece together your landing page elements that are geared towards customer personalities and interests.Let’s take this step-by-step so you can successfully craft a high-converting landing page.
What is a landing page?
A landing page is a standalone web page that serves one focused goal. In digital marketing, this is where your visitors end up or “land” after clicking on a link from your emails, social ads, or digital promotions. The best landing pages are campaign-specific and guide your visitors towards a CTA button.While normal web pages and your website showcase several different goals and allow visitors to explore,landing pages stay laser-focused on one goal: pushing visitors into the next step of the buying cycle. Depending on the stage they are on, this may be capturing leads, converting browsers into buyers or creating repeat buys.With a single CTA and the inability to explore the web page, the landing page is your best bet to increase conversion rates and lower costs of acquiring leads due its clear and direct mission.
What is the difference between a landing page and a website?
While the terminology seems similar, a landing page and a website have different makeups. Deciding on which to use will ultimately depend on your objective for creating the page.A landing page has one focused goal, and that is to convert visitors into customers. It will have the visitor fill out a sign up form, or simply click on a specific CTA. It partners a website but is used for a specific promotion, event or offering.However, a website is what finalizes the conversion. It gives visitors an opportunity to explore the offer in depth through other offerings and explanations. Here’s a quick breakdown of the differences:
Landing page vs. Website
(Website)
(Landing Page)
Benefits of a high-converting landing page
Landing pages that convert are highly valuable for your business. They work to advance your visitors along in their buying journey. Some benefits of effective landing pages include:
- Driving conversion rates
- Providing actionable data tracking
- Building credibility
- Increasing search traffic
These are only a few of the reasons why you should develop landing pages for your campaigns. Keep reading to find out how to create a high-converting landing page.
What are the key components of a landing page?
Developing a high-converting landing page comes down to a clear formula. Honing in on your landing page development, design and follow up that will make or break the momentum of your landing page. Depending on the type of page you plan to design, your elements will vary from each form. Follow along with this list to develop a page that increases those conversions:
A solid CTA
- One/few CTAs
- Visibility - clear, it stands out
- Placement - above the fold
To-the-point copy
- Compelling/catchy header and descriptive subheaders - aligned with other copy
- Short, concise, informative and customer-centric
- Considerable offer that communicates value
- Emotional triggers
- Benefits and pain points - write content with your goal in mind
- Strong grammar and spelling
Optimized design
- Align the elements
- Use white space to your advantage - spread out your content, and make it easy for customers to find your CTA
- Add brand personality but don’t overload
- Zero distractions - simple, focused design
- Bullet point copy for a lighter design appearance
A single defined goal
- Understand the purpose and intention of your landing page - clear message and defined goals
- Customers come first - focus on the offer not who you are as a company. Speak and design for your target audience
Eye-catching imagery
- Engaging imagery - images/multimedia
- Videos
Reviews/Testimonials
- Customer feedback and support
- Credentials and promises
Unique value proposition
- What do you stand for?
- What makes your company, product or service different from the crowd?
What are best practices for a high-converting landing page?
Keep forms short
- Know what specific information you want from potential customers
- Showcase your data security badges so customers trust your brand
Promote on social media
- Take advantage of PPC ads
- Leverage your social media and post landing pages to those platforms
Automate
- Ease the day-to-day by automating your landing page shares from the get-go
A/B test
- A/B test your design components and personalized copy on each landing page you create
- Check your metrics - pay attention and measure to know what to change and how to improve for more conversions on your next landing page
Follow up
- Thank your customers
- Give access to your other marketing channels
- Follow up by letting customers know how to reach you
7 Types of Landing Pages that Convert
With one set intention, landing pages cut out all distractions and lead your customers step-by-step through the buying process. Each page you use throughout your sales funnel plays such a crucial role that works not only to drive the final sale, but to also genuinely help your customers face their challenges and find their solutions alongside them.Kath Pay, CEO at Holistic Email Marketing, explains that our drive should be to help customers not just sell to them. She says that, “Good marketing is helpful marketing. Customers are subscribed to you for a reason, so make their conversion as easy as possible. Don’t put barriers in front of them.”A 404 landing page is just as important as a lead capture page because they all direct customers towards content they need. Include each of these landing page types to effectively help your customers and remove any barriers from their buying experience.
Lead capture page
A lead-capture landing page is created to collect leads through a data capture form. This page encourages or incentivizes customers to fill out the form with their information to gain some sort of reward in return. It’s a win-win, your customer gets something they want and you get the conversion.When to use this page: Mid-sales funnel —Where your customers have learned about your product and are now evaluating if what you have to offer is a right fit for them.
Squeeze page
Similar to the lead-capture page, the squeeze landing page is another form-based page to collect data. They are used to gather email addresses from potential customers. A squeeze page needs to quickly get straight to the point with a bold headline, a clear CTA, an exit option and links to next steps if they decide to move forward.When to use this page: Top of sales funnel—Where you gather leads through bare minimum information (the email address) to create an email list.
(Easily delete content to simplify the landing page)
Splash page
A splash landing page is a simple version of a landing page where an announcement or special offer is provided. There’s no data collection, it's simply about giving potential customers information. The splash landing page should have a clean layout with a clear CTA, minimal copy and few images.When to use this page: Any time in your sales funnel—Where you provide customers with general information before they end up on your main website.
(Easily delete content to simplify the landing page)
Sales page
The sales page is a landing page where you convince your customers to make a purchase. These pages are often touchy with design because it’s best to thoroughly understand your customers before finalizing any of the copy or design elements. If you push too hard or not hard enough, you could lose the sale. Your page length will depend on the details of the product or service you’re providing. Whether it be a small push with quick bullet points of benefits or a page filled with extensive info, make sure your push is backed by your intentions and clearly represents your value proposition.When to use this page: Bottom of sales funnel—Where you push visitors to become customers and make that purchase. Convincing people to buy from you is difficult so design with clear intentions.
404 page
A 404 page is a safety landing page and pops up when the page customers landed on was not found. The error, “Page not found,” should be stated and then should offer a solution. That way, customers won’t simply exit your page, the solution will guide customers to an alternate form of assistance or page. Focus on keeping the mood light here by using funny copy, memes or other humorous content that your customer base will respond well to.When to use this page: Any time in your sales funnel (safety net)—Where you give customers the option to head to your website or other pages that will assist their needs. This shows that you care for their experience as a customer and want to help them in ways you’re able to.
(Customize design to fit 404 page standards)
Unsubscribe page
An unsubscribe page is a landing page where customers are able to opt-out of receiving your emails. It’s considerate to set this page up to show customers that you care about how you engage with them. Don’t feel discouraged by an unsubscribe page. Use this page as an opportunity to re-engage. Provide options to understand how frequently customers want to receive emails from you, or offer something of value like a tutorial on how to work with your product.When to use this page: Any time in your sales funnel (safety net)—Where you have the opportunity to gain insight and survey your customers. Try to understand the reason as to why they are leaving you and how you will be able to win them back and build trust.
(Customize design to fit unsubscribe page standards)
Thank you page
A thank you landing page is a great way to show appreciation of your visitors and customers. They are perfect for creating and nurturing your leads and should include a survey, customer feedback box or where you simply thank customers for making a purchase.When to use this page: Any time in your sales funnel—Where you thank your customers and then incentivize them to come back and purchase more or click further to learn more details.
(Customize design to fit thank you page standards)
Landing pages that convert: Expert insights with Emily Ryan
Now that you understand the importance of landing pages to support and drive conversions for your marketing campaigns, let’s open the conversation to an expert in the field.Emily Ryan, MailChimp PRO Partner and Digital Strategist, shared her thoughts on landing page best practices to thoughtfully drive conversion rates. Follow along with Emily to nail down your high-converting landing page for future campaigns:
Considerations before creating your landing page
Before you start designing your page, you need to understand what your main goal is for the page.
- Is it to get more subscribers or clicks on your product?
- Or offer a discount?
Nail down your goal and then start to work backwards on how to get to that goal.You always want to consider your Audience too.
- Who is your landing page for?
- What do they like and want?
If you understand your ideal customer then you can build a great page for them. Keep the tone natural and not too salesy. Write your headings/sub-headings as if you're writing to one person in your audience.
Best landing page design elements
A great landing page has a few important elements. Most importantly, it has to be easy to read and understand. Think 8th-grade reading level. You should have:
- A strong headline
- Simple body text/copy
- Great images
You also want your landing page to flow naturally and not feel like you're selling. The simpler, the better. A great headline with a beautiful image and a big button can do wonders!
Benefits of landing pages that convert
The benefits of a great landing page are that it increases conversions — whether that's more sales or more subscribers. A landing page is a simple and effective way to reach your goal without having to build an entire website. I often say that a landing page is like a one-page website. They take little time to create and can have massive ROI. They're also incredibly useful when you have a simple offer and a strong CTA. A single page lets you focus on one goal instead of many.
Key takeaways
Simple is always better. Make it super easy for people to understand your offer and then click on your button. Landing pages do not need to be long or have a lot of copy. A great image and strong headline can do the trick -- so don't overthink it. Stay clean and simple and remember to make that CTA button stand out!
Design landing pages that convert with BEE Pro
An effective landing page will ultimately do two things:
- Focus in on one focused goal
- Turn visitors into customers
When designing your landing page, think about how you want your customers to engage with your content. Follow along with the key design best practices and get creative in a way that’s going to intrigue your distinct customer base. BEE Pro offers a collection of professional landing page templates to customize to fit your specific brand needs.Adapt different elements to optimize landing page conversions, and be sure to take advantage of extensive features like Mobile Design Mode, co-editing and more. Try it out here.
24 Ideas for School Newsletters
As summer winds down, prep time for the busy year ahead comes ever nearer. Before you know it, it’s time to start getting back into touch with teachers, parents, and students. Get a head start on the school season by developing an engaging school newsletter to connect with your community.Regular newsletters with high open rates indicate that your communications are being viewed. Newsletters also foster transparency and trust by ensuring that everyone receives the information they need. But with all of the competition for attention, your school newsletter runs the risk of being missed, or even worse, hitting the spam folder.Education-related emails sit at an average open rate of 34%. To meet or exceedthis benchmark, we recommend that you implement the following best practices, draw on inspiration from example templates and use these ideas to engage your community.
School newsletter best practices
Sending a school newsletter will benefit your community. You’re providing them with essential information, crucial updates, and exciting news to circle them into the conversations that are happening. How can you make sure that these important messages don’t get deleted? Start with best practices to captivate attention.
- Don’t overload with content. Less is more. Focus on the value of your content and narrow in on 2-3 main points to hit in each school newsletter. Overloading your emails with information is a sure way to end up in the archives. Many teachers, students, and parents appreciate a more concise email that brings value. Keep things simple and get straight to the point.
- Design for mobile. Optimizing your school newsletters for mobile is crucial since nearly 50% of email opens are coming from these devices. With parents, teachers, and students constantly on the move, desktop design has taken a backseat. Your community needs information fast and at your fingertips to stay up-to-date with changes and events.
- Personalize. Apply personalization strategies to your emails to increase engagement and hear more feedback on your school newsletters. Take advantage of personalizing the subject line by using a first name or nickname that your subscriber goes by. Also, assure that the content you are sending is relevant to your desired subscribers. If they don’t feel connected with the content you are providing them with, rethink your purpose to reframe the desired plan and outcome.
- Find the best time to send. Consider optimal times to send an email before choosing when to send an email. Your day, time, and frequency needs to cater to your subscribers and their schedules. Students read their emails at different times than teachers and teachers may read at different times than parents. It’s all relative to their schedule and interest in what your school newsletter has to offer. A great way to ensure that your school newsletter is reaching your subscribers at the best time is to ask your subscriber list. The goal is to provide value, so quality over quantity is the goal.
Ideas for teachers
As a teacher, enhancing your students’ knowledge and creating the best learning experience is a top priority. But you have an array of other responsibilities as well, like keeping parents informed about what their kids are learning by showcasing some of their work.If you’re planning on staying up to date with informing both students and parents, then using teacher newsletter templates is the best way to quickly initiate that line of communication. These examples will help you get started with brainstorming what to include in your school newsletter.
Newsletters for students:
- Field trip or class events: Share details on the upcoming events that your students will be able to look forward to.
- Get involved: List volunteer opportunities and other ways to get involved with the community.
- Important dates: Include a class schedule, syllabus or any crucial dates students need to remember and prepare for.
- Self-care: Share mental health-related info.
- Book recs: Include a list of book recommendations/book of the month.
- Meet the student section: Create a meet-the-student section where you ask a student a couple of questions that the class may not know about them and then feature them in the school newsletter.
Newsletters for parents:
- Meet the teacher: Students are back to school and it’s made parents curious as to who’s going to teach their child all year. Send a brief description along with fun facts about you so they can warm up to you before the school year begins.
- Supply wish list: As a teacher, you aren’t provided with many supplies or money for supplies to have a fully functioning classroom environment that would create the best experience for students. Include a list on your school newsletter to encourage parents or community members to donate supplies.
- Contact info: Send your info and ask for theirs in return to initiate a line of communication.
- Pictures: Parents love to see pictures of their kids, especially in school while they are away from them. Add pictures from school trips or in-class activities - they will love to see their kids in action
- Important dates: Keep parents informed of what their children are learning about and when.
Ideas for college departments and career centers
There are endless opportunities when it comes to college newsletters due to the diversity of the student population. Advance your newsletter by sharing valuable info that can apply to different sectors of the student body. We’ve got you covered on ideas for your college newsletter.
- Freshmen: Give freshmen the inside scoop on all the exciting things taking place on-campus; include tips on how to study and even an advice section from upperclassmen.
- Writing Center: Throw in top writing tips or advice for students to read and apply in their next essay, this is useful for undergraduates and graduate students. Include the hours of the writing center and how students can make an appointment as well.
- On-campus events: Talk about upcoming concerts, free giveaways, educational forums, fundraisers and other exciting events going around on campus.
- Clubs: Share details about new clubs on campus and how students can join.
- Athletics: Share the athlete of the week, team events/game schedules, and helpful material on collegiate athlete health and wellness. Even include pump-up quotes and tail-gate details to get more students involved in supporting college athletics.
- Alumni: Stay connected with alumni through a creative newsletter that excites them. Invite them to school events and even include a spotlight feature to share their story and successes they've achieved post-college to inspire other students and to build a bridge of communication between undergraduates and alum professionals.
- Career center: Share interviewing tips, job/internship opportunities, job/internship fairs, and insight from professionals to help guide students towards their dream career.
- Department-specific: From psychology to chemical engineering, different academic departments will reach their students in different ways. Include department-related club info to encourage students to join or share a schedule for career planning lunch-in sessions with industry professionals.
Ideas for school districts
Districts have plenty to manage when it comes to keeping a constantly flowing stream of internal and external communications with teachers, students, and parents. Preparing school newsletters to reach each desired audience is overwhelming due to the abundance of content. Check out these ideas to better your school newsletter communications.
- Staff meetings: Schedules and recaps of what was said, or information on new curriculum implementations can be included here.
- Tips: Provide insightful tips that teachers can use and take advantage of, for instance like organizational tips.
- Events: Organize and include info about school supply fundraisers or other initiatives to help equip teachers with the resources they need to be successful OR inform parents with details about the next back to school picnic or community events throughout the year.
- Faculty honor roll: Spotlight teachers or staff that have achieved success inside or outside of the classroom to further their connections with one another.
- Updates: Include info about new changes or happenings with the curriculum or other details that may affect teachers or students.
Key Takeaways
School newsletters throw a line of communication to teachers, parents, and students to build more of a human-to-human connection amongst such a large body of people. Evaluate your content to provide more value. This will increase your subscribers and that connection you are working towards.Include some of these newsletter ideas in your next email, and remember to:
- Design for mobile
- Keep content to a minimum for each email
- Personalize the information
- Find your email cadence (time, date, frequency)
Design with BEE Pro and apply some of these inspiring ideas to your next school newsletter to better support your community.
Designing for Conversions - Principles for Success
Visual design is all about making things pretty, right? Not quite. When it comes to digital content like emails and landing pages, design brings much more to the table than superficial aesthetics.Designing for conversions has the power to turbocharge KPIs like open rates, click through rates and, ultimately, revenue. In one A/B test conducted by Hubspot, just changing the CTA button color from green to red boosted conversions by 21%. Talk about low-effort, high reward.Of course, designing for conversions goes much deeper than choosing the right color. It’s an almost psychological practice that starts with deeply understanding your customer and ends with...well, it never really ends.
Principles for designing for conversions
At its core, strategic design is a dynamic process that builds on user research and response. There are no one-size-fits-all rules and no such thing as a perfectly optimized campaign. In other words, just because Hubspot’s audience prefers red CTA buttons over green, doesn’t mean yours will. And even if green wins out in one of your campaigns, that doesn’t mean it’ll work for every campaign moving forward.There are, however, best practices for optimizing design for conversion. Strategically design your emails from header to footer using these three principles.
Determine your purpose
Like most good things in life, designing a good email starts with defining a goal. “If you can’t answer the question, ‘Why am I sending this email?’, then don’t send it,” says email marketing consultant Jordie van Rijn.After all, it’s impossible to design for conversion if you aren’t exactly sure what it is you want to convert your audience to. Visual hierarchies, imagery and CTA buttons can only be determined after you decide on an end goal.Before you start creating something new, ask yourself what action you want your audience to take. Be careful about assuming that every email is about selling. The customer journey consists of many steps and sometimes the action that you need your customer to take is more nuanced than “buy now”.Reasons for sending an email (that aren’t selling):
- Nurture your audience
- Re-engage your email list
- Prevent churn
- Onboard customers
- Confirm transactions
Even if your primary goal is to sell, your email’s function is to get the customer to a landing page where they can learn more about your product or service. That may seem like a small shift, but it provides the clarity needed to streamline your design process.
Know your audience (and your competition)
It’s great to stand out in the inbox, but sending an email that feels too unfamiliar will result in confusion.Audiences convert when they understand what’s going on. For that reason, it’s vital to do your due diligence to find out what they already receive in their inbox. Is it mostly image-based or text-heavy? Minimalist or bold? Short and sweet or multiple scrolls?Knowing which design elements your audience is most familiar with allows you to pick and choose what to imitate and where you can differentiate.It’s also vital to know where and how your audience opens their emails, both in terms of mobile vs. desktop and which email service provider they’re likely to use.Responsive design guarantees that your email will render in most environments, but that doesn’t necessarily mean the email will be optimized across the board. It also doesn’t consider that consumers use different devices for different purposes.For example, while the majority of emails are likely to be open for the first time on mobile, consumers still prefer to make purchases on desktop or laptops. And if an email is read on mobile and then read for a second time on desktop, there’s a 65% higher likelihood of clicking through.What this means is different environments elicit different behaviors. So it’s vital to understand how your consumers are interacting with your emails. Since it’s likely that they’re using both desktop and mobile, use mobile design mode to optimize your design to look exactly like you intend it to on all devices.
Test design elements
Optimizing design relies on continuous feedback. But that doesn’t mean you should use a completely different design every time you send an email. In fact, consistent design will keep you out of the spam box. What you can (and should) do, is choose one design element to A/B test each time you send an email. Here are some ideas for design elements you can test:
- F vs Z pattern
- Heavier or less heavy image density
- Multi-column vs single-column sections
- Hyperlink color
- CTA button color
In addition to quantitative data (open rate, click through rate, etc), look at qualitative data to understand how your users react to emails. At least once per year, dig deeper by conducting user surveys or interviews with active subscribers.
Designing with BEE Pro
Good email design walks a tightrope between consistency and flexibility. Headers, footers and branding elements appear throughout all campaigns. But because different emails serve different purposes, it’s vital to adapt formats, fonts and other elements to optimize conversions.When emails and landing pages take days or weeks to create, going through design best practices like A/B testing or mobile design is tedious at best. Our team created BEE Pro with features like co-editing, branding kits and mobile design mode to give teams ultimate design freedom and the ability to optimize processes that get your email as close to perfect as possible. Check it out here.
5 Best Podcast Landing Page Examples to Increase Your Subscribers
There are thousands of podcasts floating around on streaming services, with topics running the gamut from broad (digital marketing) to hyper-niched (Denzel Washington movies). But whatever topic your podcast focuses on, we bet you have one thing in common with other podcasters: You’re always on the hunt for more subscribers.One of the best ways to turn casual listeners into subscribers is to build a podcast landing page. A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition, making it easy for potential listeners to understand what you’re offering and subscribe to your show with confidence.Want to get more podcast subscribers? Here are five of the best podcast landing page examples to inspire you with your podcast landing page design.
A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition.
Smart Gets Paid
Our first podcast landing page example is from the Smart Gets Paid podcast hosted by Leah Neaderthal. The structure of the page makes sense visually and is easy to navigate, with the podcast thumbnail on the left creating instant visual recognition. One line of descriptive copy explains not only what the podcast is, but who could benefit from listening (anyone who runs a B2B consulting or coaching business). You’ll also notice how the landing page includes multiple subscribe links. This allows visitors to select their preferred listening platform at a glance.
Below, Leah includes an additional paragraph describing her podcast. At the very bottom of the landing page, you can also view recent episodes and an “About Leah” section.
Women at Work
The Women at Work podcast by Harvard Business Review introduces website visitors to the podcast using this podcast landing page. A few listening platforms are linked at the top of the page. It’s easy to explore the podcast by season using the navigation menu at the top, and the right sidebar includes photos and bios of the three podcast hosts (Amy Bernstein, Amy Gallo and Emily Caulfield).
Overall, this podcast landing page design is minimal. We see simple black-and-white fonts and a basic two-column structure. This minimalist, sophisticated approach aligns well with a brand like Harvard Business Review.
Every Little Thing
Next on our list of the best podcast landing page examples is Every Little Thing by Gimlet Media. This webpage begins by sharing the podcast’s tagline and some supporting information about the show. Further down, you can view ELT’s latest episodes and tweets. And no matter where you are on the page, the Spotify episode across the bottom means you can start listening to the podcast anytime.
From this feature preview to the color scheme to the fonts used on the page, every aspect of this podcast landing page is carefully chosen to help you get a feel for the ELT podcast and whether it’s for you.
The Marketing Scoop
The Marketing Scoop podcast by Laura Morelli for SEMrush is your weekly source of case-based stories of marketing growth. And the Marketing Scoop’s podcast landing page design should have you taking notes on more than just the marketing tactics shared on the podcast. At the top, a simple yet effective header provides a subtle touch of color and includes Laura Morelli’s headshot (adding a photo to your podcast landing page is a great way to help listeners match a face to the voice).
Below the fold, you can read more about the podcast, choose your favorite listening platform or start listening to the podcast right away. Embedding episodes directly into your podcast landing page is a great way to get website visitors hooked.
The GaryVee Audio Experience
If it fits your brand, a colorful header can be a fun way to kick off your podcast landing page design. Gary Vaynerchuk grabs attention with this collage-like header for the GaryVee Audio Experience that includes his slogan; cutout images of past podcast guests; and some colorful doodles to top it all off.
The rest of this podcast landing page example is more text-heavy than others we’ve looked at here. Along the right sidebar, Gary lists several listening platforms. The rest of the page is dedicated to walking website visitors through the podcast and showing them the episodes where they should start. It can be overwhelming to jump into a new podcast, so getting your new listeners oriented is a great way to smooth out the process.
Wrap-up: Podcast landing page templates
Creating a landing page for your podcast that will get more subscribers might seem like a tall order. But with our podcast landing page templates, your job isn’t so hard after all. Customize your favorite template to create the best podcast landing page and give your subscriber count a boost!
4th of July and Freedom Celebrations Worldwide
Summer in the U.S. is well under way with grills being fired up for family BBQs and marshmallows roasting at late night bonfires. Around this time of year we would typically write about the 4th of July and offer tips to boost your engagement and sales. But this year, we decided to take a break from our 4th of July messages to explore a more pressing topic: diversity and inclusion.As our global team expands, we've been thinking more about what holidays mean. Holidays have typically been used to guide marketing calendars, but how do we decide which holidays to include in our marketing efforts?The 4th of July is an interesting case study because freedom is something that we all celebrate. But it means something different to everyone and is celebrated at different times of the year depending on demographics, traditions and history.Many American families celebrate their freedom on Juneteenth, which commemorates the emancipation of enslaved people in the U.S.. Pride also happens in the month of June and celebrates LGBTQ freedom.From a global perspective, nearly every democratic country commemorates a day of freedom. Whether it’s Liberation Day in Italy or Independence Day in India, people around the world gather with their families and friends to honor the anniversary of historical events that brought them closer to being free.So why only celebrate freedom on the 4th of July?
Inclusion matters in email
A recent study showed that 51% of consumers prefer to buy and work with brands that share similar values. As advances in marketing lead to more personalization, your audience comes to expect a more personal connection. Communicating values through email is essential to your business because...
- Quality marketing requires strong context.
- Every audience member approaches your content with their own history, culture and traditions. Learning about the communities you serve will help you understand which celebrations matter to your audience and allow you to reach them in a more meaningful way.
- Customers pay attention when they feel cared for and appreciated.
- Representation makes an impact and leaves a lasting impression. Jen Capstraw, President and Co-Founder of Women of Email mentions the importance of DEI in her interview with Joi Brooks of Email and Coffee: “Conversations are scary to have–but talking about this helps people feel seen and heard.”
- It’s the right thing to do.
- Taking strong stances and having difficult conversations regarding diversity and inclusion can seem intimidating, but supporting causes you care about allows for purposeful growth long term. Inclusive marketing isn’t a trend. It’s a much-needed step towards more human communication and part of the organic fabric of marketing communications.
Design using this template at beefree.io
Does that mean I can’t send a 4th of July email?
You can definitely send that email. The objective is not to replace your 4th of July email with other freedom celebration emails. Rather, the goal is to evaluate who you might be leaving out if the 4th of July is the only freedom celebration on your radar.We're not telling you to celebrate everything, either. Even if you had the bandwidth to send an email for every single holiday, it doesn’t mean you should. Avoid empty marketing by developing an intentional content calendar and developing trust with your customer base.
How to choose which holidays to celebrate
Ask your team. Reach out to team members to understand what inclusivity means to them. Where can your business make changes so your team, their experiences and backgrounds, can be recognized and celebrated?As a marketer, you strive to give your audience accurate representation and resources to allow everyone to be accounted for. Asking your team internally before turning this question over to the customers will give early insight on what improvements need to be made. Generating internal awareness will also allow for a more genuine approach to solve problems when looking at your customer base.
Ask your customers.
People want to buy from brands that accurately represent them, so it is important to learn from real customers. Get in touch with your customers to see what would make them feel more represented. What can your business do to bridge the empathy gap with your customers? Is your business accurately and consistently meeting their needs? What are their expectations for support?Gain insights by surveying your customer base and engaging more on the day to day. Offer surveys, polls, or questionnaires to accurately assess the changes that need to occur to genuinely improve.
Look at the data.
Do the research to better understand your customer demographic. What perspectives are you missing? Look at socioeconomic status, accessibility needs, sexual orientation, and cultural backgrounds. What experiences within your customer base are you currently not accounting for?In order for your business to represent the entirety of your customer base, gather information to find gaps. This is an ongoing process and should be revisited periodically.
Creating meaning through marketing
Equity in marketing is a reflection of what we care about as people. Now that you have more information on how to be more intentional with your marketing choices, you can begin to transform your content calendars to include more celebrations of freedom other than just the common holidays including those 4th of July messages.As businesses, we hold responsibility to communicate better with all customers, but most importantly to respect them. Providing your customers with thoughtful representation offers that connection. It’s a daily practice of making mindful choices that align with your brand. This will pave the way to more meaningful marketing.
How to Craft a Resume Email That Reflects Your Personal Brand
Branding isn’t just for corporations — individuals can have their own personal brand, too. And if you’re on the hunt for a new job, you’ll want to really showcase your brand. A well-designed HTML resume email can go a long way in communicating who you are and what you have to offer. Ready to design your own? Here’s how to create a resume email from top to bottom and land your dream job.
A well-designed HTML resume email can go a long way in communicating who you are and what you have to offer to potential employers.
Consider your industry
What industry do you work in? What’s your job title and prior experience? What type of position are you hoping to land? The answers to these questions will help inform your overall strategy for your resume email design. If you’re in a creative industry, you might have space to play with fun colors and fonts to demonstrate your flexibility and artistic bent. Someone in a different field might lean toward more straightforward, minimalist email design. As you get started crafting your resume email, make intentional design choices to communicate to potential employers that you understand the type of person they need.
Start with a headshot
Add a photo at the top of your resume email to introduce yourself. Then include your name and title in an easy-to-read font. Choose your colors and fonts carefully — in this section, you’re setting the tone for your personal brand. A creative border helps the headshot stand out in this resume email template.Template: Curriculum Vitae by Andrea Dall’Ara
Decide on a color scheme
The next step is to have a color scheme in mind. Your best bet is probably to build your resume email color scheme off of the colors in your photo. For example, in this mock resume email, the pale blue plays off of the blue of the candidate’s shirt in the photo. If you’d like, you can add darker accent colors throughout the email.We also recommend using a white background color — or at least, a color that’s very pale — as your background color. This makes it easy to read your text, which is most important. You don’t need to come up with a crazy color scheme. Keep things simple so the colors don’t outshine the information about you.Template: CV Template 2 by Betina Todorova
Structure your email
Think carefully about how to structure the body of your resume email. In some cases, you might want to lay it out like a traditional resume:Template: Clean Resume by Yuliana Pandelieva
However, a single-column format is often best. Remember, this is an HTML email, and you want it to be easy to view from any device. Using a responsive resume email template can help ensure maximum readability.Template: Web Designer CV by Martin Nikolchev
You’ll want to include the following information in your resume email:
- Education (any degrees you have or additional certifications you’ve completed)
- Experience (previous companies you’ve worked for and a brief description of your duties and the results you’ve achieved)
- Skills (for example: copywriting, data analysis and communication)
- Contact information (city, phone number and email address)
If relevant, you could also add a section with links to recent projects or a portfolio. And many resume emails include an About Me section, where you can introduce yourself in a few brief lines.
Think about additional design elements
Adding a footer with your contact information and social media links can be a nice touch if recruiters want to learn more about you. It can also be fun to add some visually attractive elements to your resume email. Check out the doodles around the edges of this template — they’re simple, but add a fun touch to the message.Template: Blue CV by Martin Nikolchev
Add social proof
Are you a freelancer? Work in some social proof throughout your email. A proof bar at the top of your message is a good way to catch the eye. This design element includes the logos of brands you’ve worked with. Adding some brief client testimonials (shown at the bottom of this email) is another way to convince potential clients you’re exactly who they need. If you have space, make sure to include photos for each client you quote.Template: Introduce Your Latest Work by Navid Nosrati
Wrap-up: Start designing with resume email templates
Stand out in a sea of applicants with a resume email that reflects your personal brand. Start designing your email using the BEE email editor and our ready-to-use resume email templates. Each one is mobile responsive, created by a professional graphic designer and easy to customize with just a few clicks.
7 Ideas for Great Memorial Day Email Subject Lines
Widely viewed as the beginning of summer, Memorial Day is a U.S. holiday recognized on the last Monday in May. People across the country celebrate with barbecues, fireworks and trips to the beach. While this year’s celebrations may still look a little different due to the ongoing pandemic, your Memorial Day emails can be just as vibrant as ever. Start off by capturing the attention of your audience with high-impact Memorial Day email subject lines: We’ve gathered some examples to inspire you.
Capture your audience’s attention on Memorial Day with high-impact subject lines.
Memorial Day Sale Ends Soon!
Preheader text: Last chance to take up to 40% offThis Memorial Day email subject line from Under the Canopy is short and sweet. It’s not cluttered with emojis or all caps. It conveys the need-to-know information and creates a sense of urgency without going overboard. And the tone of the email matches perfectly with this simple subject line: Instead of going with all-out patriotic colors, Under the Canopy stuck with a simple light gray color scheme that’s easy on the eyes.
Sending you a little extra glow this Memorial Day ?
Preheader text: With our brightening cocktailTake your cue from Sunday Riley and craft a Memorial Day email subject line with wording that reflects what you have to offer. As a skincare brand, Sunday Riley is promoting products that will make your skin glow — and that’s evident in the subject line. Plus, a fun emoji catches your eye and the preheader text goes a little more in depth explaining what the brand has to offer.
The Memorial Day Sale JUST GOT BETTER
Preheader text: We’ll toast to thisIf this subject line doesn’t intrigue you, we don’t know what will. Loft did its best to make subscribers interested in this Memorial Day email. Subject lines that pique your readers’ curiosity can boost open rates.
It’s Memorial Day! All outdoor delivered FREE.
Preheader text: Get summer-ready with special Memorial Day savings. In this Memorial Day email example, Ethan Allen stated the specific offer it was giving customers in the subject line. Doing this has the potential to increase your click-through rate because it’s clear what’s inside the email. Plus, who doesn’t love getting something for free?
★ The Memorial Day Weekend SALE - Coming Friday!
(No preheader text)Urban Skin RX uses its email subject line to offer a preview of what’s coming next. The subject line sets expectations, letting customers know what to look for later in the week (this Memorial Day email was sent on a Wednesday morning). We also like the choice of emoji. The plain black star is different, but still catches the eye.
Memorial Day Deals: 20% Off!
Preheader text: Cool off with 20% off cold coffee and iced tea.Including a specific number in your subject line can boost open rates. When you put a percentage in your email subject line, this sends a clear and direct message about your promotion to your readers. Here, Intelligentsia Coffee said cheers to the long weekend!
The 10 best pasta salad recipes for Memorial Day & beyond.
Preheader text: Dressed for all occasions.Writing subject lines for Memorial Day email newsletters involves the same general principles as writing subject lines for marketing emails. If you know the type of content your audience wants, being specific in your subject line (like this Memorial Day email example from Food52) can get them to open the email.
Wrap-up: Start designing with Memorial Day email templates
Now that you’ve taken a look at the best Memorial Day emails, it’s time to create your own! Use our Memorial Day email templates in the BEE email editor to design holiday emails that will kick off the summer in style. Happy designing!
Easter Email Marketing Subject Lines to Boost Your Open Rate This Spring
Easter is fast approaching— which means that if you haven't started yet, now is the time to start designing Easter emails! While we’re all about those festive Easter email design ideas, today we also want to hone in on another incredibly important aspect of Easter email campaigns: subject lines. Your subject lines can make or break your email campaign and it’s essential to make sure yours are as good as they can be. Take a look at these Easter email marketing subject lines and tips to help boost your open rate during this holiday season.
Your subject lines can make or break your Easter email campaign and it’s essential to make sure yours are as good as they can be.
Best length for Easter email marketing subject lines
The best email subject line length to ensure you’re accommodating mobile readers is 60 characters, or no more than nine words. When in doubt, always go short — brief subject lines help accommodate short attention spans, too. Here are a few examples pulled from our inbox:
- Sweet Easter deals you can’t miss (Bodum)
- The Easter collection (UrbanStems)
- Easter sale came early! (Saturday Skin — pictured below)
Evoke emotion
The goal of your subject line is to evoke emotion and get your reader to open the email. There are multiple angles you can take to achieve this goal: Try giving your subject line a sense of urgency, inducing curiosity or adding a little fear to prompt an emotional response. Here’s what this might look like in practice:
- Urgency: Easter eggs hunt (last chance) (Adagio Teas)
- Curiosity: Citronella + a SALE you’ll love. (Terrain — pictured below)
- Fear: Avoid these ten nutrition mistakes
Playing with your readers’ emotions will help boost your Easter email open rate as your subject line entices them to click.
Words to include and not include
Whether you’re crafting Easter email marketing subject lines or designing emails for a different holiday, there are a few key words that are always a good idea to include. Try working words like these into your Easter email subject lines:
- Invitation
- Introducing
- Offer
- Event
- Your
- Special
- News
- Sale
On the other hand, there are certain words you shouldn’t include, too. Some words tend to trigger spam filters — and of course, the spam folder is the last place you want your email to end up. Make sure to avoid words like:
- $$$
- Act now
- Certified
- Chance
- Click here
- Exclusive
- Giving away
- Help
- Limited time
- Miracle
- Money back
- Satisfaction guaranteed
- Winner
These words often cause emails to be marked as spam — which only spells trouble for your business. Avoid them for best results.
Use puns, but sparingly
Holiday-related puns are a lot of fun and can make for a good subject line option. Just don’t be too cheesy. It’s important to consider your target audience as you’re crafting puns or other humorous subject lines. A luxury brand might not be the time or place for puns. If you have a more family-oriented audience, however, they’ll probably appreciate a good dad joke. We love these Easter puns sourced from our inbox:
- Hop to it! Get it by Easter with 2-day shipping (Paper Source)
- Egg-cellent templates available ? (OptiMonk)
- Spring into crafting with 25% off kits, stickers, & more! (Paper Source)
- Don’t let those Easter favorites hop away! (Paper Source)
- Dear Diary: Hop into Easter (Crate and Kids — pictured below)
Emojis
Emojis help your emails stand out. Using emojis in Easter email marketing subject lines can make you seem both likeable and credible to your audience. Better yet, an emoji in the subject line of an email increases that email’s open rate by 29% and the click-through rate by 28%.Stick to two emojis max per subject line and don’t use new emojis in case they don’t render properly. Good choices for Easter include rabbits, chicks and tulips.
- Cards for Easter ? (Postable)
- ? Up to 30% off EASTER + friends & family event continues! (Williams Sonoma)
- Made for Easter egg hunts... ?? (Carter’s — pictured below)
Numbers
Running an Easter sale or discount? One study proved that email open and reply rates are higher when at least one number is included in the subject line. And when it comes to sales, we’re also seeing the word “sitewide” over and over in our inbox as a concise way to communicate that everything is on sale.
- Hop Hop Hooray! 20% OFF sitewide! (Paper Source)
- Save 30% sitewide during our Easter sale! (TeeFury)
- SECRET SALE! 20% off your order starts NOW + Easter brunch made fun & easy (Williams Sonoma)
- ? 15% OFF EASTER SALE | Kids styles only (Ipanema USA)
- ? Shop everything Easter starting at $19 + SALE up to 75% off (Mark and Graham)
Personalization
Personalizing subject lines with the recipient’s first name, location, or other details can boost the open rate of your Easter email campaigns. Use your email sign-up form to ask people for more details about themselves — like their birthday or occupation. Then strategically use that information to create Easter email marketing subject lines that are tailored to each subscriber. Running A/B tests will help you figure out which subject lines perform best.
- Happy Easter, Bee (Anya Hindmarch)
- 20% OFF ➽ Your favorite Easter chocolates (Ghirardelli Chocolate — try personalizing subject lines by mentioning a recently-viewed product)
(Pictured: Easter Sale template by Kristina Bazaeva.)
Preview text
The final step to designing an Easter bunny email that converts is preview text. Preview text is a short line of copy from the body of the email that’s displayed under or next to your subject line. Keep your preview text to about 40 characters and use it to do just what its name says — provide a preview of what’s inside the email.
- Is baby ready for Easter? ?? baby’s first Easter styles! (Carter’s)
- Happy Easter! A time for new beginnings and keeping up with family traditions (Draper James)
- The $3 mini is here! Just in time for Easter. For Easter baskets and living room picnics (MAST)
Wrap-up: Easter email marketing subject lines
Full of Easter email marketing ideas? Make them come to life with our Easter email templates and the BEE email editor! The BEE editor is free to use and the best way to design top-notch Easter emails this spring. (Pictured: Special Easter by Martin Nikolchev.)
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Spring Email Ideas for the Most Colorful Season of the Year
Warm weather, colorful flowers and long evenings are on their way and we couldn’t be more excited! Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche. Need some spring email ideas to inspire your email design? Check out these creative spring sale emails, categorized by six popular spring holidays, to help you and your customers welcome the most colorful season of the year.
Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche.
International Women’s Day (March 8)
International Women’s Day is celebrated around the world on March 8 each year. According to the IWD website, this holiday is a time to:
- Celebrate women's achievements
- Raise awareness about women's equality
- Lobby for accelerated gender parity
- Fundraise for female-focused charities
These are all great goals to keep in mind as you design your International Women’s Day emails. In this spring email example, Create & Cultivate proved how it advocates for gender equality by donating a portion of sales to the Malala Fund:Subject line: International Women’s Day ✨ We’re donating 10% of today’s sales to the Malala Fund
We also love the email design choices — soft pastel colors paired with fonts that are strong and bold, just like our Celebrating Women Business Owners by Betina Todorova, pictured below. This is just one of our many International Women's Day email templates.
St. Patrick’s Day (March 17)
St. Patrick’s Day is a traditional religious Irish holiday often celebrated with parades, good food and lots of green. With consumer spending soaring, it’s also a great time to get on top of your email marketing! Our favorite spring email example: this Tie Bar message (sent two days after the holiday), encouraging customers to go green all year long. Using its brand colors (navy) paired with multiple shades of green, the Tie Bar features its favorite green products and helpfully tells customers how to pair them.Subject line: St. Patrick’s Day may be over, but…
St. Patrick’s Day is a fun time to include puns and clever copy in your spring email templates. And a healthy dose of shamrocks never hurts, either. (Pictured: Happy St. Patrick’s Day by designer Navid Nosrati.) Remember to check out our other St. Patrick's Day email templates as well.
First Day of Spring (March 20)
Your customers are likely more than ready to welcome a new season after a long winter. Offer a special discount or sale to get them even more excited! Now is the time to put all of your favorite spring email ideas into play, including design elements like the flowers, bright colors and strong CTAs shown in this Ole Henriksen email.Subject line: Happy first day of spring ✨ ?
Our template catalog is full of spring email templates, too! Use this simple spring-inspired message, Spring Sale by Martin Nikolchev, to design the best spring email to promote your sales:
April Fool’s Day (April 1)
Marketing on April Fool’s Day can get tricky. Humor marketing is fun, but only when it’s done right. Surprise your audience, but don’t offend them. Tie in your product, but be subtle. Make your prank believable, but don’t take it too far. How can you strike just the right balance?Some companies create fake products. Others surprise their customers by not playing a trick at all. Still others, like Banana Republic, craft "pranks" around a sale — such as extending a good deal past the end date or including multiple products in one discount.Subject line: We’ve got an April Fool’s trick for you
Craft a funny product promotion message with this April Fool’s Day email template designed by Andrea Dall’Ara. Whatever you decide to do for April Fool’s, just make sure the prank ends on a good note for your email subscribers.
Easter (April 4)
This year, Easter is on April 4, so you’ll need to get started early with your spring email ideas. We love the creative way Draper James approached this holiday. The clothing line hid Easter eggs on its website each day, and customers who found the eggs got access to a special promotion.Subject line: Our virtual Easter egg hunt
Design your own Easter email using Easter email templates like this Egg Decorating Tutorial For Easter message by Betina Todorova. Using cute bunny ears, attractive typography and springtime colors, this email is a great way to get your Easter deals across.
Earth Day (April 22)
Earth Day is a holiday that’s all about making the world a better place — so it’s up to you to tell your customers how you’re doing just that. Encourage them to join you in your efforts with a well-designed Earth Day email. Frank And Oak Women created a 100% organic cotton tee, explaining that for each shirt sold, a tree would be planted. This campaign was a great way to get people involved in helping the planet.Subject line: Happy Earth Day ??
Go green with your email design by using our Honour the Earth template designed by Jen Schmaltz or one of our other Earth Day email templates.
Wrap-up: Spring email templates
Now that you’re full of spring email ideas, it’s time to start designing! Check out our template catalog to find the best spring email templates for your campaign. With nearly 600 HTML, mobile-responsive templates, it’s easy to find the perfect template and create beautiful emails fast in the BEE email editor. And if you need help designing your email marketing calendar for this season and beyond, let us help! Happy designing, and happy spring!
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9 St. Patrick's Day Email Marketing Tips to Bring Luck to Your Campaigns
Is your business ready for St. Patrick’s Day? While this holiday is Irish in origin, it’s popular in America, too: Over half of Americans celebrate this holiday, with a collective spending power of $6.16 billion. St. Patrick’s Day is the perfect opportunity to create an email campaign that boosts your revenue and sales. Use these St. Patrick’s Day email marketing tips to help your brand feel the luck of the Irish this March.
Over half of Americans celebrate St. Patrick's Day, with a collective spending power of $6.16 billion.
Use emojis in your St. Patrick’s Day email subject lines
Get clever with the copy in your St. Patrick’s Day email subject lines, making your readers smile or laugh. Use emojis, too — we’re seeing a lot of shamrock emojis, but you could also use a rainbow, beer or the Irish flag. And as usual, you’ll want to follow the email subject line best practices that apply to any holiday: Keep it short, describe what’s inside the email and personalize if possible.Here are a few example subject lines sourced from our inbox:
- Your Lucky Handbag ?
- Your Luck Is Running Out!
- It’s your lucky day! ☘️ Surprise savings inside…
- You’re in Luck ? 17% Off Sitewide
- It’s Almost Irish Whiskey O’Clock
- Your Lack of Green Is Disturbing
Choose a color scheme that fits your branding
In this Happy St. Patrick’s Day email, blogger Ashley Rose at Sugar & Cloth chose a pastel color scheme that incorporated tones of mint green and pale pink. While you might not expect pastels for St. Paddy’s, they work: We’re transitioning into springtime, after all.Subject line: St. Patrick themed recipes! ?
By contrast, MeUndies went full-out green in its St. Paddy’s message. For MeUndies — a fun, lively brand with a playful voice — the choice was a great fit. But for Sugar & Cloth, pastels were much more natural.Subject line: Last call to get shamrocks by St. Patrick’s Day ?
Both color schemes work equally as well for St. Patrick’s Day email marketing. The best choice of colors for you depends on your branding and the colors and personality you already have in place.
Cross-promote your St. Patrick’s Day content
If you don’t already cross-promote your marketing content, you should: Cross-promoting helps your brand reach further for a lower cost. When you cross-promote, you share a piece of content that was created for one marketing platform on other platforms where you have a presence.For example, Grammarly wrote a blog post and then used that article as the focus of this St. Patrick’s Day email. The company could share the post on social media, too. Cross-promoting your content equals less work for you in the long run.Subject line: 4 Irish authors who will inspire your St. Patrick’s Day
Give a free (and relevant) gift with purchase
Many companies choose to give buyers a free gift with their purchase as a special holiday promotion. This popular e-commerce tactic works because it encourages people to spend more money than they might have otherwise. Just make sure your free gift is something your customers actually want. Tie Bar’s free gift is a winner for two reasons: It’s relevant to the company’s customers and it’s relevant to the holiday.Subject line: St. Patrick’s Day is in two weeks
Write clever copy
Write copy that converts by using catchphrases commonly associated with the holiday. Estée Lauder includes phrases like “Green with envy” and “Lucky day” in this St. Paddy’s email:Subject line: How to do St. Patrick’s Day ?
This message from Keurig is another great example of St. Patrick’s Day email marketing — we love the “Brew up some luck!” text at the top of the message. Tell your customers why your product is their pot of gold this holiday.Subject line: It’s your lucky day! Celebrate St. Patrick’s Day with 15% off pods
Send a St. Patrick’s Day email newsletter
It’s not always about the hard sell. Email newsletters can do just as much good for your brand as marketing-oriented messages. Case in point: this MyRecipes newsletter that shared over a dozen recipes for the holiday. Sending a newsletter with content that’s relevant, educational, fun or all of the above can boost your open rates. It helps establish your business as an expert in your field, too.Subject line: Just add beer. Our luckiest recipes for St. Patrick’s Day.
Encourage your customers to go green
We talk a lot here on the BEE blog about finding the ways your product or service connects with a certain holiday and making those connections clear in your email marketing. Petal & Post does a great job: In this St. Patrick’s Day email, the organic beauty company encourages readers to go green (with a double meaning!).Subject line: Go green on St. Patrick’s Day
Find elegant typography
Typography can make or break an email campaign. We’re taking notes from this Paper Source Happy St. Patrick’s Day email that featured shimmering gold fonts to catch the reader’s eye. The same calligraphy font is consistently repeated multiple times throughout the email. It’s elegant, but not so fancy that it’s difficult to read — and it’s balanced out with more basic fonts in the rest of the text. Major points to Paper Source for going bold with this visually attractive font!Subject line: You’re in luck — our St. Paddy’s day gifts are pure gold!
Use gamification
Want to engage your customers? Try using gamification in your St. Patrick’s Day email marketing. Including game-like elements in your marketing emails can increase both engagement and conversions. In this Logitech email, readers can play a “Mystery Savings” game, clicking to reveal their unique coupon code. It’s a great way to get customers to open the email, click through and eventually make a purchase with their newfound discount.Subject line: ☘️ Celebrate St. Patrick’s Day with 25, 20, 15, or 10% off
Wrap-up: St. Patrick’s Day email templates
Ready to start your St. Patrick’s Day email marketing? Check out our templates to help! Our St. Patrick’s Day email templates are responsive HTML messages created by professional graphic designers. Pick your favorite template and open it using the BEE email editor. Then all you have to do is quickly customize the message with your details before it’s ready to go to your email list. With our email templates, your St. Patrick’s Day email marketing can be a breeze. We’ll toast to that!
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How to Land a Job With a Beautifully Designed Resume or CV Email
Job hunting isn’t for the faint of heart — especially in this day and time. No matter where you are in your career or how much experience you have, the process of networking, filling out countless job applications and painstakingly tweaking your LinkedIn profile is a draining one. Sending endless resume emails is just another to-do on the list.
When it comes to job applications, you’re probably used to writing a plain text email and including your resume as an attachment. Sending a designed email with your resume, however, can up your chances of getting the job. And if you use a resume email template, the design process is a lot easier than you might think.
Check out our video below for a step-by-step tutorial on how to write a resume and send it via email. Then keep reading to see resume email examples and learn how you can design an HTML resume email to land your dream job.
Resume or CV?
There’s a difference between resumes and CVs. Knowing which one to use is essential. A resume is short and concise: It provides an overview of your relevant skills, education and work experience. A CV (curriculum vitae) is a more comprehensive document that lists all of your academic achievements and prior jobs. Typically, people in the U.S. only use CVs in academic settings, such as when applying for a research fellowship. In Europe and in Canada, people sometimes refer to resumes as CVs. A resume is appropriate for any type of job.
Your resume should include the following information:
- Contact information
- Education
- Work history/experience
- Special skills
- Bio or summary (optional)
- References (when required)
Our Light CV template created by designer Yuliana Pandelieva is a good example — it contains each of these six elements. You could also consider adding a bio or summary section. The email has plenty of space to include the information a potential employer needs to know. But it’s still simple, clean and uncluttered, with minimal design.
Knowing how to write a resume makes a big difference in the job search. Our resume templates take the guesswork out of this task by including the must-have information. All you have to do is customize the email for yourself.
When to send a CV by email
Designing an HTML resume email might not be your first thought when you sit down to apply for jobs. But an HTML email could be beneficial in the job search. The recipient won’t need to download your resume as a document in order to view it. And if you’d like, you can post your resume on your website in this format, too.
A designed resume email might be especially appropriate in certain industries, such as marketing or design. Sending an HTML email can show that you have an eye for visuals and you recognize that appearances matter.
Ready to write a CV and send it via email? There are a few important principles to keep in mind. Here's what you need to know.
How to write a resume: examples
Organization
It’s your job to make sure your information is organized in a way that’s easy to read and comprehend. In our About Me template, designed by Yuliana Pandelieva, your name, title, contact info and a brief bio are all included in the header. The rest of the text is organized in two neat columns that are easy to skim.
Tone
Some jobs require a formal CV. But in other contexts, a more conversational resume might be best. For example, our Hello There CV template created by Jen Schmaltz takes a casual tone. This email might be a good fit for a freelancer who works in a creative industry, such as photography. It’s a fun way to show off your personality at the same time you prove your skills. And many times, that’s exactly the combination you need.
Branding
You might think of branding as something that’s only applicable to companies and large corporations. But individuals can have their own personal brands, too — and that’s something you definitely want to show off in a CV submission.
What colors do you use on your website or in your LinkedIn header? Do you have a logo with your name? What font is on your business cards? Incorporate all of these elements in your resume email. This will help your application — and you — be as memorable as possible. Our Blue CV template by Martin Nikolchev has a bold blue background with simple, no-frills fonts that are perfect for a computer or web designer.
How to send a resume via email
Now that you know what to write when sending your resume via email, it’s time to start designing! Our resume email templates can simplify your job search and help you stand out in a crowd of applicants. With these ready-to-use HTML templates, it’s fast and easy to customize the graphics and typography to reflect your experience and your personal brand. Then export the finished email to your Gmail account as an HTML message.
You can access the templates with a free trial of BEE Pro. With a BEE Pro subscription, you’ll be able to:
- Access all of our resume and CV email templates (and every other email template in the catalog, too)
- Save your favorite resume for further editing
- Export the final product to Gmail
A BEE Pro account also gives you the ability to save your resume templates so you can re-use them again and again throughout your job search. Ideally, your resume will be tailored to the specific job you’re applying for — which can mean extra work for you as you edit your resume every time you send it somewhere new. That’s where a resume email template saves time in the job search process: It’s simple to pull up your pre-saved template and make a few quick changes with the BEE editor before sending your resume out again.
You can also save time by exporting your resume email straight to your Gmail drafts. From there, you can make any final tweaks to the message before adding a recipient and a subject line and sending it off.
Wrap-up: Sending your resume through email
Your resume or CV represents you, so it’s essential to design it well. Send a well-organized, visually attractive resume email to showcase what you bring to the table. Platforms such as Jooble, a website that shares hundreds of thousands of vacancies, can help you find the jobs you're interested in. Then all you have to do is send your resume email template with BEE and rinse and repeat until you land that dream job.
How to Celebrate Lunar New Year in Your Email Marketing
Every year, billions of people around the globe celebrate the Lunar New Year in spectacular fashion. By investing in Lunar New Year email marketing, you can build relationships with a large consumer base and even grow your brand.The Chinese Lunar New Year typically falls sometime in late January or early February according to the Gregorian calendar. This year, the festival will be celebrated on February 12. While the festival is more heavily celebrated in Asian countries, people across the world will welcome in the new year.This holiday is known by multiple names, including Lunar New Year, Chinese New Year and simply Spring Festival. The majority of the emails in our inbox use the term Lunar New Year in their communications. Take a look at these Lunar New Year email marketing ideas to get inspired for this special celebration.
Billions of people celebrate Lunar New Year each year. Use this time to build relationships with a large consumer base!
Decide who should receive a Lunar New Year email
Of course you can always send your customers a straightforward email wishing them a happy New Year and offering a special promotion or good deal. But this is a good time of year to add a more personal touch, too. Consider sending a Lunar New Year email to clients as a way to strengthen your relationship with them moving into the new year. You can even send a Lunar New Year message to family and friends, wishing them a prosperous year full of peace and good health — similar to this message from Dior.Subject line: Happy Lunar New Year
Set a strategy for timing
Figure out the best timing to get your Lunar New Year emails in front of your subscribers. We recommend sending out Lunar New Year email greetings a few days before the holiday. If your audience isn’t overly familiar with Lunar New Year, this gives you a little time to share some information about the Spring Festival and get them up to speed.
Incorporate the animal for this year
The Chinese New Year is based on a different animal each year according to the 12 animals that are included in the Chinese Zodiac. An easy Lunar New Year email marketing strategy is to play off of that animal as you design your Lunar New Year emails. In 2020, Rag & Bone designed an entire product line appropriate for the Year of the Rat:Subject line: Last days of Lunar New Year
If you don’t have the time to fully commit to the theme, don’t worry! A simple note wishing your readers a happy Lunar New Year, like this beautiful graphic from Society6, is enough.Subject line: ? New Year | 35% Off Bed+Bath & Free Shipping
If you get stuck, try researching what this year’s animal represents. For example, in the Chinese zodiac, pigs represent wealth — leading Banana Republic to craft this Lunar New Year message in 2019.Subject line: Hurry! Our Lunar New Year offer ends soon
2021 is the Year of the Ox. While it might take a little more creativity to incorporate an ox into your marketing emails, this can still be a great starting place as you think of Lunar New Year email marketing ideas to use this year.
Use the best Lunar New Year email subject lines
Using the term “Lunar New Year” in your email subject line can immediately signal to your subscribers what the email is about. Many Lunar New Year subject lines also refer to different aspects of the holiday, mentioning “luck” or red envelopes. And when it comes to emojis, we’re seeing moons, party poppers and lots of animals (based on the zodiac for that year). Take a look at these subject lines sourced from our inbox:
- Lunar New Year! Up to 20% OFF sitewide ?
- Lucky you! Happy Lunar New Year
- ? Open your lucky red envelope ?
- Last chance for a Lunar New Year gift
- This Lunar New Year, let pigs fly
Add red and gold
Lunar New Year email marketing is the place for lots of festive red and gold! These are popular colors used to celebrate the Lunar New Year because they symbolize prosperity. This message from Shu Uemera (sent in 2019, the Year of the Pig) has a red background with elegant gold CTA buttons and lettering throughout.Subject line: ? happy lunar new year!
Create educational content
You don’t have to send a promotional email for Lunar New Year. Creating an email newsletter that shares educational content can also be a great idea. Share articles or information with your customers to help them learn about the Lunar New Year — and if possible, do so with a relevant angle for your brand. For example, businesses in the food and beverage industry could share about the type of food that’s commonly eaten to celebrate Lunar New Year. This KiwiCo email is promotional and educational all in one, letting you peek inside one of the company’s subscription crates to see some fun Chinese New Year-related crafts for kids.Subject line: Beyond the crate: Fire-breathing dragons, origami fortune cookies, and more Lunar New Year DIYs!
Wrap-up: Chinese New Year email templates
Now that you know how to wish a happy Lunar New Year in email, it’s time to start creating. Use our mobile responsive, HTML Chinese New Year email templates to help with your email design. With the BEE email editor, it’s simple and easy to create high-quality emails — no coding experience required!
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