There are thousands of podcasts floating around on streaming services, with topics running the gamut from broad (digital marketing) to hyper-niched (Denzel Washington movies). But whatever topic your podcast focuses on, we bet you have one thing in common with other podcasters: You’re always on the hunt for more subscribers.One of the best ways to turn casual listeners into subscribers is to build a podcast landing page. A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition, making it easy for potential listeners to understand what you’re offering and subscribe to your show with confidence.Want to get more podcast subscribers? Here are five of the best podcast landing page examples to inspire you with your podcast landing page design.
A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition.
Smart Gets Paid
Our first podcast landing page example is from the Smart Gets Paid podcast hosted by Leah Neaderthal. The structure of the page makes sense visually and is easy to navigate, with the podcast thumbnail on the left creating instant visual recognition. One line of descriptive copy explains not only what the podcast is, but who could benefit from listening (anyone who runs a B2B consulting or coaching business). You’ll also notice how the landing page includes multiple subscribe links. This allows visitors to select their preferred listening platform at a glance.
Below, Leah includes an additional paragraph describing her podcast. At the very bottom of the landing page, you can also view recent episodes and an “About Leah” section.
Women at Work
The Women at Work podcast by Harvard Business Review introduces website visitors to the podcast using this podcast landing page. A few listening platforms are linked at the top of the page. It’s easy to explore the podcast by season using the navigation menu at the top, and the right sidebar includes photos and bios of the three podcast hosts (Amy Bernstein, Amy Gallo and Emily Caulfield).
Overall, this podcast landing page design is minimal. We see simple black-and-white fonts and a basic two-column structure. This minimalist, sophisticated approach aligns well with a brand like Harvard Business Review.
Every Little Thing
Next on our list of the best podcast landing page examples is Every Little Thing by Gimlet Media. This webpage begins by sharing the podcast’s tagline and some supporting information about the show. Further down, you can view ELT’s latest episodes and tweets. And no matter where you are on the page, the Spotify episode across the bottom means you can start listening to the podcast anytime.
From this feature preview to the color scheme to the fonts used on the page, every aspect of this podcast landing page is carefully chosen to help you get a feel for the ELT podcast and whether it’s for you.
The Marketing Scoop
The Marketing Scoop podcast by Laura Morelli for SEMrush is your weekly source of case-based stories of marketing growth. And the Marketing Scoop’s podcast landing page design should have you taking notes on more than just the marketing tactics shared on the podcast. At the top, a simple yet effective header provides a subtle touch of color and includes Laura Morelli’s headshot (adding a photo to your podcast landing page is a great way to help listeners match a face to the voice).
Below the fold, you can read more about the podcast, choose your favorite listening platform or start listening to the podcast right away. Embedding episodes directly into your podcast landing page is a great way to get website visitors hooked.
The GaryVee Audio Experience
If it fits your brand, a colorful header can be a fun way to kick off your podcast landing page design. Gary Vaynerchuk grabs attention with this collage-like header for the GaryVee Audio Experience that includes his slogan; cutout images of past podcast guests; and some colorful doodles to top it all off.
The rest of this podcast landing page example is more text-heavy than others we’ve looked at here. Along the right sidebar, Gary lists several listening platforms. The rest of the page is dedicated to walking website visitors through the podcast and showing them the episodes where they should start. It can be overwhelming to jump into a new podcast, so getting your new listeners oriented is a great way to smooth out the process.
Wrap-up: Podcast landing page templates
Creating a landing page for your podcast that will get more subscribers might seem like a tall order. But with our podcast landing page templates, your job isn’t so hard after all. Customize your favorite template to create the best podcast landing page and give your subscriber count a boost!