Widely viewed as the beginning of summer, Memorial Day is a U.S. holiday recognized on the last Monday in May. People across the country celebrate with barbecues, fireworks and trips to the beach. While this year’s celebrations may still look a little different due to the ongoing pandemic, your Memorial Day emails can be just as vibrant as ever. Start off by capturing the attention of your audience with high-impact Memorial Day email subject lines: We’ve gathered some examples to inspire you.
Capture your audience’s attention on Memorial Day with high-impact subject lines.
Memorial Day Sale Ends Soon!
Preheader text: Last chance to take up to 40% offThis Memorial Day email subject line from Under the Canopy is short and sweet. It’s not cluttered with emojis or all caps. It conveys the need-to-know information and creates a sense of urgency without going overboard. And the tone of the email matches perfectly with this simple subject line: Instead of going with all-out patriotic colors, Under the Canopy stuck with a simple light gray color scheme that’s easy on the eyes.
Sending you a little extra glow this Memorial Day ?
Preheader text: With our brightening cocktailTake your cue from Sunday Riley and craft a Memorial Day email subject line with wording that reflects what you have to offer. As a skincare brand, Sunday Riley is promoting products that will make your skin glow — and that’s evident in the subject line. Plus, a fun emoji catches your eye and the preheader text goes a little more in depth explaining what the brand has to offer.
The Memorial Day Sale JUST GOT BETTER
Preheader text: We’ll toast to thisIf this subject line doesn’t intrigue you, we don’t know what will. Loft did its best to make subscribers interested in this Memorial Day email. Subject lines that pique your readers’ curiosity can boost open rates.
It’s Memorial Day! All outdoor delivered FREE.
Preheader text: Get summer-ready with special Memorial Day savings. In this Memorial Day email example, Ethan Allen stated the specific offer it was giving customers in the subject line. Doing this has the potential to increase your click-through rate because it’s clear what’s inside the email. Plus, who doesn’t love getting something for free?
★ The Memorial Day Weekend SALE - Coming Friday!
(No preheader text)Urban Skin RX uses its email subject line to offer a preview of what’s coming next. The subject line sets expectations, letting customers know what to look for later in the week (this Memorial Day email was sent on a Wednesday morning). We also like the choice of emoji. The plain black star is different, but still catches the eye.
Memorial Day Deals: 20% Off!
Preheader text: Cool off with 20% off cold coffee and iced tea.Including a specific number in your subject line can boost open rates. When you put a percentage in your email subject line, this sends a clear and direct message about your promotion to your readers. Here, Intelligentsia Coffee said cheers to the long weekend!
The 10 best pasta salad recipes for Memorial Day & beyond.
Preheader text: Dressed for all occasions.Writing subject lines for Memorial Day email newsletters involves the same general principles as writing subject lines for marketing emails. If you know the type of content your audience wants, being specific in your subject line (like this Memorial Day email example from Food52) can get them to open the email.
Wrap-up: Start designing with Memorial Day email templates
Now that you’ve taken a look at the best Memorial Day emails, it’s time to create your own! Use our Memorial Day email templates in the BEE email editor to design holiday emails that will kick off the summer in style. Happy designing!