It’s beginning to look a lot like Christmas — and after the kind of year 2020 has been, we’re ready for a little holiday cheer! This year, holiday e-commerce spending is projected to be bigger than ever. Prepare for the most wonderful time of the year by creating a Christmas email campaign that will connect with your customers and boost sales! Check out these Christmas email campaign ideas for some inspiration as you design your own Christmas messages this year.
Prepare for the most wonderful time of the year by creating a Christmas email campaign that will connect with your customers and boost sales.
Write festive Christmas email subject lines
Your Christmas email marketing subject lines are among the most important parts of your holiday emails. Emojis are popular, with small Christmas trees, gift boxes and Santa heads peppering our inboxes. We're also seeing the keywords "gift," "holiday" and "Christmas" pop up over and over. Experiment with different combinations of Christmassy words and emojis, testing different Christmas email subject lines to see which ones work best.
Consider your timing
Timing is everything when it comes to Christmas emails. Don’t be afraid to start early; consumers are prepared to see Christmas marketing messages as early as the first weeks of November to promote those early December sales. As we get closer to the holiday, you’ll want to tweak the content of your messages, ditching the early-bird sales in favor of promoting things like fast shipping. Here, Pai Skincare does a great job of plugging its e-gift cards on Christmas Eve.Subject line: ? We can get to you today
Explain your COVID precautions
We don’t have to tell you that this year looks different for retailers and shoppers. Many consumers are planning to shop entirely online to help stop the spread of COVID-19, and the shoppers who are venturing into stores want to be reassured that they’ll have a safe shopping experience. Use your Christmas email campaigns to explain what you’re doing to keep your customers safe. In this festive email, Oshkosh shares three COVID-related messages:
- Encourages customers to shop early to avoid potential shipping delays
- Tells customers they can shop online and pick up their purchases curbside
- Shares how employees are keeping stores clean
Oshkosh makes it easy for customers to shop, even during a global pandemic.Subject line: 8 weeks till Christmas!!!
Choose a different color combo
The pale blue hues in this Christmas email from Snowe provide a refreshing change from the reds and greens our eyes are bombarded with during the holidays. We also love the body copy, encouraging customers to order now so they don’t have to wrap a printout of the gift. And the section of bestselling products at the bottom is easy to customize for each customer based on their browsing history.Subject line: Order by tomorrow, get it by Christmas
Get creative with your sales
When it comes to holiday sales, you might be tempted to slap a 20% off sticker on your entire store and call it a day. But by getting a little more creative with your promotions, you can be more memorable and increase your sales. Draper James hosted a 12 Days of Gifts event where different products were on sale each day. In the email below, the company announced that all plaid items were 30% off with the code MADABOUTPLAID. This is a fun way to add a little pizzazz to a holiday sale and push your customers toward products that they may not have considered purchasing on their own.Subject line: The most Christmas-y dresses ever ?
Offer 12 days of deals
Draper James isn’t the only company offering 12 days of deals — this fun marketing scheme is fairly popular among the brands in our inbox. Here, Boll & Branch shares a secret, special promotion that turns out to be a discount on the company’s sheets. A handy vintage-looking calendar lets customers keep track of where they are in the 12 days of deals.Subject line: It’s Day 1 of our 12 deals of Christmas!
Here’s another example from Lucky Brand Jeans. This brand uses a festive gold color scheme to share its “12 Days of Giftmas” deals.Subject line: LAST DAY: Order and get it now for Christmas!
When it comes to Christmas email campaign ideas, this one is both fun and effective: The more chances for your customers to save, the better.
Be clear about your offer
Don’t fall prey to the temptation of taking up lots of space with flowery Christmas decorations or unnecessary design elements. Keep things simple and clear so your readers immediately understand what’s being offered. In this Christmas email, Yankee Candle’s promotion is immediately stated: All large candles are 5 for $55 for a limited time. Then the email goes into other product photos and less important CTA’s. The important stuff is at the beginning of the message, where it can’t be missed.Subject line: NOW: 5 for $55 large candles — 5 days ‘til Christmas!
Send a holiday gift guide
Here’s another one of the Christmas email campaign ideas that frequents our inbox in December: personalized gift guides to help shoppers find presents for friends and family. Toy brand Melissa and Doug shared an entire blog post on this topic and sent the post to its readers via email:Subject line: Best gifts for toddlers & kids (and why!)
You can categorize your gift guides as broadly or as specifically as you’d like. Lucky Brand Jeans (above) simply shared two sections of products — one for men and one for women. Depending on your industry, the nature of your product and how many products you have available, you might choose to separate out your gift guide into a larger number of sections. KEEN Footwear sent out a holiday gift guide with ideas for hikers, sledders and paddlers (how cute is this illustration?).Subject line: Gift ideas inside
You can also group products by price so budget-conscious consumers can find what they need. Sharing a gift guide via email is a smart way to help your customers make a purchase from you this Christmas.
There’s no better way to get into the Christmas spirit than a festive GIF or animated illustration! In this cute email from Uncommon Goods advertising holiday e-gift cards, a circle of candy canes surrounds a gift card. As you watch, the candy canes all flip the other way and then back again while snow falls in the background of the GIF.
Here's the full email:Subject line: There’s still time to save Christmas
This Christmas email marketing idea is an eye-catching, fun way to help the message stand out.
Wrap-up: Christmas email templates
Now that your head is spinning with Christmas email campaign ideas, it’s time to create your own! Check out our Christmas email templates to get started. You might like this Your Wish List Is Here message designed by Navid Nosrati:
Happy designing — and happy holidays from all of us at BEE!