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Beefree vs. Stripo: Which email builder is best?

Emily Santos
Emily Santos
Feb 11, 2025
Beefree vs. Stripo: Which email builder is best?
Beefree vs. Stripo: Which email builder is best?

The rise of no-code email design tools has made it astronomically easier for anyone to create professional campaigns without any knowledge of HTML or email development. 

Beefree and Stripo are among the best email design platforms in the game. But how do the two compare, and which one is a better fit for your business? Well, that depends on what you’re looking for. 

How do Beefree and Stripo compare in terms of ease of use and user interface?

When it comes to email design, Beefree and Stripo are leading solutions that enable users, regardless of design skills, to craft engaging campaigns easily. 

Both editors are sophisticated and advanced, allowing you to drag and drop multiple content types such as images, videos, banners, forms, GIFs, and more. For more advanced users and needs, both platforms allow you to add custom HTML blocks for interactive elements such as countdown timers, polls, and questionnaires. 

Beefree not only enables users to design high-quality, on-brand emails, but it also allows for the creation of landing pages. This means that customers can craft comprehensive 360° campaigns, consisting of emails and landing pages with a consistent look and feel, in just a few minutes.

Users can generate a landing page from an email with one click and vice versa, making creating cohesive multi-channel communications effortless. Users can host landing pages within Beefree or export them to their preferred sending platform.

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Email templates

Both platforms offer a wide range of templates. Beefree’s catalog, however, has a more extensive library of 1,700+ templates covering various use cases, industries, seasons, and landing page designs.

Within the Beefree catalog, you can find matching email and landing page pairings and curated collections to help users and teams create complete email marketing sequences. 

Editor capabilities

Beefree Stripo
Drag and drop
WYSIWYG editor
Landing page builder
Gamification via HTML Built-in
source

Advanced design capabilities 

Stripo and Beefree are both no-code drag-and-drop builders that enable quick email design. 

For many, Stripo has a steep learning curve. Some of its more robust features, such as AMP, require a higher level of expertise since they are not universally supported by all email clients.

Beefree, on the other hand, has a notably simpler learning curve, allowing users to produce emails in minutes, regardless of skill level. For more experienced email creators or mid-size organizations needing more advanced design and customizable emails, Beefree offers dynamic campaigns, multilingual designs, custom subdomains and domains, custom merge tags, and more. 

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Another differentiating feature between Beefree and Stripo is their brand controls. Beefree gives users stronger brand controls, an element crucial for those juggling multiple clients, brands, and business units. 

In Beefree, the Styles section allows you to set up the brand styles per workspace so that every new email or landing page will be created with the company's brand guidelines. In Stripo, the Brand Guideline Kit is simply a PDF, and the styles covered do not directly impact the editor experience.

In Stripo, you cannot set default brand colors, typography, or other design defaults, making it harder for users to comply with brand guidelines.

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AI 

Stripo and Beefree have been early adopters of AI, but their capabilities have a few differentiating features. For instance, Beefree’s AI Assistant can 

Stripo’s AI writing assistant can be used for subject lines, preheaders, and writing email copy. 

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Customer support and resources

Support quality is a common concern, with users seeking information on the availability and responsiveness of customer service, as well as the quality of available resources like tutorials and documentation. Both Stripo and Beefree offer a few methods of support depending on your plan. However, Beefree takes it one step further for Business and Enterprise customers, assigning a dedicated Customer Success Manager to support onboarding and beyond. 

More recently, Beefree launched their Beefree Academy with video tutorials and certifications to help users get the most out of their builders. 

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How do Beefree and Stripo handle integrations with email service providers?

Email builders are excellent tools, but they work best when seamlessly integrating with your existing tech stack. Stripo and Beefree offer a variety of ways to export your emails to your sending platform of choice, including:

  • Downloading HTML
  • copying and pasting HTML,
  • or downloading as a PDF

Stripo has integrations with over 80 ESPs. As for Beefree, you can export to any sending platform using the “Customer Connector” option that leverages Webhooks and Zapier to send your design’s HTML to any ESP, CRM, MAP, and everything in between. This wide range of integrations ensures seamless connectivity with existing marketing tools, facilitating efficient campaign execution.’

In addition, Beefree also has 22 native integrations that allow for seamless exporting between Beefree and your favorite tools. 

Integrations

Beefree Stripo
Native integrations Connect to any ESP 80
Download HTML
Copy and paste HTML
Download as PDF
Custom connector

How do the pricing models of Beefree and Stripo compare?

The limitations of the free plan for both platforms vary. For instance, Stripo limits access to its template catalog, while Beefree offers full access for all plans. Some other limitations of Stripo’s free plan include: 

  • 5 test emails per day, 
  • 4 exports per month with limits on its exporting options.
  • 1 user 

Beefree follows a “start for free, upgrade as you grow” pricing structure that allows users and their teams to scale as needed. Their free plan includes: 

  • 6 exports per month with no limitations on integrations 
  • Unlimited users
  • Access to collaborative features such as design-specific commenting.

Free plan

Beefree Stripo
Exports 6 per month 4 per month
Exporting options Unlimited options Limited
Template catalog Unlimited access Limited access
Users Unlimited 1

Stripo’s paid plans are as follows: 

  • Basic ($20/m): Recommended for “solo email creators.”
  • Medium ($45/m): Recommended for “small teams.” Limited to only 5 projects. 
  • Pro ($95/m) Recommended for “big teams.”
  • Prime: Contact 

Beefree’s paid plans are as follows::

  • Professional ($30/m): Best for teams of 2-3
  • Business ($160/m): Best for organizations who are scaling their email production
  • Enterprise (Custom): Best for large organizations with complex email needs.  

How do the collaboration features of Beefree compare to Stripo’s

Collaboration is key whether you’re a team of one working with multiple clients or 10 managing numerous clients and brands. 

Stripo offers basic collaboration features such as user roles, permissions, and real-time co-editing. Beefree provides all of these and more. For mid-size and larger teams, Beefree stands out for its ability to help streamline email creation, organize assets, and enforce strong brand controls — essential for efficient teamwork in larger teams.

One of Beefree's stand out in-app collaboration tools is a review-for-approval workflow. Team members can easily submit designs for review, track approval status, and incorporate feedback seamlessly. 

Moreover, Beefree enables real-time push notifications into your existing project management and communication tools using Webhooks, further helping to facilitate clear communication amongst teams. 

Beefree's existing and fully integrated collaboration tools provide a more comprehensive and immediate solution for mid-size organizations seeking efficient email creation and collaboration capabilities.

Collaboration tools

Beefree Stripo
User roles & permissions
Real-time co-editing
In-app approval workflows
Design-specific commenting Available on all plans Limited to higher-tier plans
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Which email builder is best for you? 

We’ve heard from many customers that they find the Beefree builder more intuitive and enjoyable to use, but what truly sets us apart is the fact that we don’t just offer a great builder experience but provide your team with a range of powerful tools to optimize your workflow so you can create on-brand, error-free designs.

With Beefree, you can access powerful collaboration features (like built-in commenting and approval workflows) or options to pre-set your brand styles in the builder — functionality that more sophisticated teams love (and that isn’t available in Stripo.)

While Stripo’s pricing is lower than Beefree, many customers who try both tools end up selecting Beefree because they find that the ease of use of our builder and the powerful collaboration and quality control features are worth the extra cost. 

Luckily, both solutions offer a free plan to help you get started, so try it for yourself. Try Beefree for free, and happy designing!

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Comparing Beefree vs. Stripo: FAQ 

Which platform is more suitable for mid-size business Stripo or Beefree?

Beefree is better suited for mid-sized organizations who need more sophisticated design tools to streamline their email creation process and bring different teams together. While Stripo is a capable email builder, Beefree offers flexible pricing options, robust integrations, and advanced collaboration features perfect for mid-size organizations seeking an efficient and scalable email design tool.

Can I use Stripo and Beefree for landing page creation?

Beefree supports both email and landing page creation with its design tools. Stripo primarily focuses on email design and does not offer dedicated landing page creation features.

What are the key differences in features between BeeFree and Stripo?

The key differences between Beefree and Stripo lie in their feature sets and capabilities. Stripo has built-in features that are ideal for those with more email design and HTML expertise. On the other hand, Beefree is suitable for email creators with varying skills, empowering even those less tech savvy to create personalized and on-brand campaigns. This level of accessibility makes it the perfect choice for teams prioritizing efficiency, smooth collaboration, and an increase level of productivity.

How do Stripo and Beefree handle email testing?

Stripo and Beefree offer built-in email testing features, allowing users to preview emails on different devices and email clients, ensuring that designs render correctly across various platforms.


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Email is king when it comes to talking directly to your customers. Sure, we might send texts or share voice notes, but we all still check our emails. It’s how we keep in touch with work and the businesses we connect with. 

As an email marketer, this puts you in prime position to get your business’s brand right into the hands of your customers. The problem, however, is that you must first get past the metaphorical guard dog known as the secure email gateway (SEG). 

SEGs use sophisticated methods to identify and block spam and phishing emails from ever entering a person’s inbox. While your email newsletters should go through, that doesn’t necessarily mean they will. That’s why businesses need to know what a secure email gateway is and how it works. Know this key info, and you’ll be able to improve the chances of your emails reaching their destination. 

What are email security gateways? 

Protecting yourself from cyber threats is the basis of all cybersecurity risk assessment services. One of the biggest gaps in any security armor is phishing emails. If they get through and someone clicks a link they shouldn’t have, it’s almost impossible to stop the damage. 

The victim could be anyone. The link could lead to a ransomware virus that holds your data captive or be the start of a data breach. It could even lead to a traditional scam that has you input your credit card details so a thief can steal them. 

For all these reasons and more, email providers consistently invest in security features to help protect their customers. One such feature is an email security gateway. 

A secure email gateway uses AI and machine learning to screen incoming emails, identify spam, and stop it from entering. If there’s any doubt, the system quarantines the email in your spam box for review. 

Why are secure email gateways important?

While we are getting better at filtering out spam emails, an estimated 45.6% of emails sent in 2023 were still spam. This poses a massive security risk for consumers, businesses, and governments alike. 

According to IBM, businesses are hit the hardest, with the global average cost of each successful phishing attack increasing to $4.88M USD. The attacks don’t just hit businesses, either, with attacks targeting individuals and even charities.

Just as phishing and spam emails have become more sophisticated, so have the tools designed to protect against them. All providers, including big names like Gmail, use SEGs to secure communications and other features, such as Gmail’s unsubscribe feature

What do SEGs flag as spam? 

SEGs continually update their parameters. This means that what they check for is constantly in flux. What SEGs look for today, for example, could include: 

  • Strange or suspicious subject lines
  • Highly urgent capitalization or excessive exclamation points
  • Strange URLs
  • Poor grammar and/or spelling
  • Generic greetings that don’t address the recipient 
  • Suspicious email addresses
  • The volume of emails sent at once
  • Attachment types 
  • Image-heavy content 

SEGs are far more advanced than just ticking boxes, but that doesn’t mean your emails can’t get blocked or sent to spam. After all, you might put together a great email campaign, but if your email is too image-heavy, it might get quarantined or sent to spam. 

The good news is that once you know what the SEGs look for, you can work to design better emails. Beefree can help you get started, with a range of templates for responsive email designs.

How to create newsletters with secure email gateways in mind 

The good news is that you can implement and send out most, if not all, of your newsletter ideas without issue. So long as the emails are well-made and are sent at a reasonable frequency, you’ll be golden. 

Start by first improving your security methods

In general, you should always look at ramping up the security measures in your business. You can use one of the top types of risk assessment matrix to understand your business's threats and how to resolve them. Then, since you already have that information, you can use it to create better newsletters and emails. 

Make sure the personalization feature works

One of the biggest red flags for an SEG is a generic greeting. Adding Dear Sir/Madam at the start isn’t going to fly in today’s world. Even if your email gets through, it’s unlikely the recipient will open it. 

That’s why you need personalization. Linking your email marketing tools to your customer relationship management system means you can offer easy personalization, like addressing your customers by name, or even offering personalized recommendations based on their order history. 

Avoid image-only emails 

Image-only emails are tempting for an email marketer. They’re striking, they look good, and you can fine-tune what they look like in Photoshop or another image editor. 

They can also be a red flag for SEGs.

Thankfully, the solution is simple: enrich your emails. The best part about this approach is that it also improves the accessibility. Improving email accessibility will help ensure that all your customers can engage with your emails on their terms. Those emails will also load faster, look great on all devices, and be more engaging. 

Align your emails with the landing pages 

SEGs look out for suspicious links. A link might be suspicious if there’s a misspelling or if the link doesn’t sound like the content in the email. So, how do you ensure that SEGs don’t see any of your links as suspicious? 

You make them predictable. 

An easy way to do this is to create a landing page from an email. On top of aligning the landing page with the content of the newsletter, you’ll want to: 

  • Make a custom URL for every link that matches the content of the page 
  • Ensure there’s no misspelling
  • Don’t use urgent language around your link

Use 2FA to boost security

Do you need 2FA to get past SEGs? No, but it’s a great way to help protect you and your customers. 

You can protect sensitive data by adding user identity verification. For example, a customer may get an order confirmation email but wants to cancel or change the delivery details. Including a two-factor authentication step ensures only the customer can request changes. 

Building in extra security features puts your customers at ease. It also protects your endpoints and, in turn, your business. So, no, you don’t need 2FA to get past SEGs, but it’s worth looking into for you and your customers’ protection. 

Avoid urgency 

Urgency can be a flag for SEGs. So: 

  • DON’T WRITE IN ALL CAPS
  • Minimize the use of exclamation points

Think of the copy in your newsletter as a chance to win over your audience, not scare them into clicking the link. Doing this will improve your relationship with your customers since they’ve come to you on their terms. It’s also essential to get emails past the SEG.

Key takeaways 

Secure email gateways are a primary defense against spam and phishing attacks, but they can pose a problem for email marketers. By working to understand the security risks associated with email scams, you can then understand what your email needs to make it into inboxes. 

From there, you’ll want to make your emails more personable, accessible, and secure. Once you’ve found that sweet spot, your newsletters will be more likely to get past the secure email gateway and into your audience’s inboxes. 

Getting Started with Beefree: A Guide to Streamlined Email and Landing Page Creation

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Beefree team
Beefree team
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