Industry insights

If you're transitioning from being consumer-oriented to B2B (business-to-business) email marketing, either because you've decided to sell exclusively to busi...

The world of higher education is fascinating, full of diverse and demanding audiences ranging from tech-savvy Gen Z students to accomplished faculty members ...

To shed light on the evolving landscape of email marketing in higher education, we've gathered insights from 9 industry leaders, including CEOs, Founders, and VPs to provide.

In 2022, a record 50.5 million people quit their jobs seeking higher wages, greater workplace flexibility, and opportunities for advancement. This has led or...

When it comes to sending a Black Friday email campaign, it's not always about the best discounts that you can offer. Instead, consider these design tips.

The success of a Software as a Service (SaaS) company hinges significantly on the strength of its onboarding process. Research indicates that effective onboa...

With more than 1.5 million nonprofits in the United States, competition for donor attention can be fierce. As nonprofits often work with low resources and a ...

For most businesses, the ability to convert leads into customers can mean the difference between profitable operations and unsteady income that causes it to ...

A SaaS welcome email is like the opening act of a grand opera; it sets the tone, introduces the main characters, and creates an air of anticipation.In other ...

Go beyond a single welcome email! Help your users get started with your product or service with a getting started email campaign that's friendly and easy to follow, and turn new sign-ups into loyal customers with our 5 design tips.

Membership renewal emails are a critical step in your customer retention and relationship process. These emails should be carefully designed to resonate with a specific audience group: one that's already engaged with your brand. Inviting them to continue their relationship with you—whether by renewing, upgrading, or subscribing—should be well-crafted and thoughtful. Here are some easy tips on how to do it.

A strong, on-brand, and engaging experience is everything in e-commerce. Digital communications become the central focus of your brand’s marketing efforts wi...