Expertise
Inside the Inbox: Industry Insights & Email Excellence
Designing for Conversions - Principles for Success
Visual design is all about making things pretty, right? Not quite. When it comes to digital content like emails and landing pages, design brings much more to...
Keep planning your 2021 email marketing campaign calendar
Believe it or not, we’re almost halfway through the year, making this the perfect time to plan out your email marketing calendar for the remainder of 2021. Y...
Compatibility: Email Design and Email Service Providers
The Email Service Provider (ESP) arena is booming, with more than $10 billion in deals within the industry and a host of new capabilities that allow today’s ...
5 Email Marketing Best Practices to Avoid Spam Filters
Only 79% of emails sent by genuine email marketers reach subscribers’ inboxes — and as an email marketer, that’s a statistic that should concern you.It doesn...
How to Plan An Email Marketing Calendar For Your 2021 Campaigns
Designing and sending marketing emails throughout the year might seem like a big job. But in reality, the real work should be happening now: This is the time...
Sending Apology Emails: 3 Design Tips for Saying "Oops!"
Apology emails are never easy to send, but they're important for connecting with readers when you have made a mistake. So check out these 3 design tips.
Gamification Email Marketing: How to Engage and Play With Your Customers
Do you incorporate gamification into your marketing emails? If not, now is the time to start! Increasing engagement, boosting conversion rates and cementing ...
7 Email Marketing Mistakes to Avoid
Everyone makes mistakes. When it comes to email marketing, these mistakes can have serious results — like decreasing brand awareness or losing revenue for yo...
How to Use Dynamic Email Content to Engage Your Customers
Do you use dynamic email content as a part of your marketing strategy? If not, now is the time to get on board with this trend. Dynamic content is the future...
AI in Email Marketing: How Technology Will Affect Your Campaign
Using AI in email marketing can do a lot for your business. By 2035, businesses are expected to see $14 trillion in additional revenue from AI, plus a 38% ri...
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
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