Design
Fourth of July Emails That Stand Out
The Fourth of July is coming up fast, but there's still time to design a pitch-perfect email that resonates with your audience and positions your product as the ideal purchase this Independence Day. In need of some inspiration? Take a look at these patriotic Fourth of July emails that boost engagement and sales.
It’s your job to get creative with Fourth of July emails that position your product as the ideal purchase this Independence Day.
Leesa
We’re obsessed with the cute copy in this message from mattress company Leesa. Did you think Independence Day wasn’t the time to buy a mattress? Think again! With a Leesa mattress, the company insinuates, even naptime can be a party.Take notes for your Fourth of July email subject lines, too. This subject line is effective because it clearly explains what’s happening, uses capital letters to invoke a sense of urgency and is bracketed with red and blue emojis that draw the eye.Subject line: ?THIS IS IT! Last chance for 4th of July savings ?
Wired
Wired curated a fabulous Fourth of July email newsletter full of interesting and relevant articles. The articles are creative and unique, with headlines that draw you in. A smart way to create Fourth of July emails, or holiday email newsletters in general, is to look at all aspects of a holiday and figure out which ones you can build off of to interest your readers.Subject line: How to take awesome fireworks photos with your phone
Milk Makeup
Bright red and patriotic blue don’t go with every brand’s color scheme. If they don’t work with yours, no worries — Milk Makeup demonstrates how you can use other colors instead. Pink and purple say a subtle Happy Fourth and make for an understated, unique message.Subject line: ? Happy 4th! ?
HomeGoods
This colorful and fun Fourth of July email practically screams summer! Red and blue stars give the email some pop without crowding the other design elements, and a few key products are highlighted. Plus, the subject line points out, all of this summer fun is on sale.Subject line: 4th of July fun under $15!
Petco
We love that Petco spells out how each of their products or product categories is related to the Fourth. And beyond just product recommendations, this email packs in all the good stuff: It also includes educational articles for pet owners and a holiday discount. This Fourth of July email’s structure makes it easy for you to shop by category and includes lots of brightly-colored photos displaying the products for sale.Subject line: 5 things your dog needs for the Fourth ?
Aether Apparel
From top to bottom, this simple email gets the job done. Beginning with a helpful menu that links to the company’s website, the email continues with one primary image and one main CTA, plus some eye-catching black-and-white fireworks in the middle. Aether Apparel’s Fourth of July email message is a great example of how your email doesn’t need to be colorful or complex to get the message across.Subject line: Fourth of July festivities await
The Arizona Republic
Spice up your Fourth of July emails with some unique hand-painted art like The Arizona Republic. Again, this email relies on simplicity — the main offer is explained in three lines of text at the top of the message with a short paragraph going deeper under the art. That’s the bulk of the email, and that’s all it really needs to be effective.Subject line: An offer worth celebrating: $3 for 3 months
Wrap-up: Fourth of July email templates
Ready to create your own Fourth of July email campaign? Use our templates to help! This Independence Day email template, created by designer Derek Brumby, is a free email template that’s ideal for seasonal promotion.
We also love this Fourth of July email template by Navid Nosrati — the minimalistic design is perfect for a special offer.
If you're on the hunt for Fourth of July email ideas, use these templates to celebrate this July!
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Email Marketing in the Pandemic: How to Set Your Strategy
Months after it began, the COVID-19 pandemic is still underway — and this is creating a major dilemma for brands. The news is different every day. The situation is constantly evolving, and many companies aren’t sure how to tweak their marketing to deal with this crisis. What’s appropriate and what’s not? How many emails should you be sending? When is it acceptable to go back to normal sales emails? If you’ve been asking these questions, here are some crisis communication best practices to follow as you think through your strategy for email marketing in the pandemic.
Focus on transparency
Don’t know what’s going to happen next? That’s totally okay — but tell your customers that and tell them they’ll be the first to know when you figure it out. 84% of customers think honesty is an important trait for brands. Your customers are more likely to support you if you’re honest and upfront about everything, especially during times of crisis.
Your customers are more likely to support you if you’re honest and upfront about everything, especially during times of crisis.
Xfinity has addressed the COVID-19 situation with its customers by sending regular update emails to inform customers about store closures, openings and anything else that’s going on. These straightforward emails can go a long way in helping your customers feel reassured and content.Subject line: Next steps in our COVID-19 response
Watch your tone
Market like you care by paying close attention to the tone of voice used in your email. Be authentic and empathetic, reaching out to your customers instead of solely focusing on yourself. It’s also nice to talk about other things than the pandemic. Everyone is talking about COVID-19. Chances are, you don’t have any news that your customers haven’t heard before. Lancôme gave a recent sales email a COVID-appropriate makeover by including copy that read “Now is the time for generosity” and signing off with a “Take care and stay safe” message to customers.Subject line: FREE SKINCARE ON US ENDS AT MIDNIGHT
Be realistic
Reassure customers that shipments are still going out, but be upfront about any potential delays. Again, customers appreciate honesty. Being realistic about timing is absolutely a best practice for email marketing in the pandemic. In a recent sales email, Artifact Uprising added a quick note at the bottom saying the company was shipping orders on time and expected delivery could be found at checkout.Subject line: Introducing: The signature layflat album
Consider frequency
How often should you be emailing customers right now? This will depend on the nature of your product or service and the level of feedback and engagement you’re getting from customers. It’s important to continue with regular emails to stay top of mind and make a good impression in this crucial time. But think about quality versus quantity to avoid overwhelming anyone. If you usually send four emails a week, for example, try cutting back to one or two. Then use the level of engagement you receive to further tweak your strategy for email marketing in the pandemic.
Use this time well
Use this time to take steps that will help your business in the future. For example, people who are just sitting around at home may be more likely to take a survey right now. A recent email from CVS read, “Now more than ever we want to support you and your family. Are we doing that? Let us know!” Direct feedback will not only be helpful down the road — it can help inform your current strategy, too.Subject line: Get food & beverages delivered in a few clicks.
Use segmentation to be more sensitive
Segmenting your email list can help you be sensitive to each individual customer’s needs. One reason email marketing in the pandemic is so difficult is because everyone’s situation is different. Some people are sitting at home bored, while others are on the front lines at hospitals or working other essential jobs.Geographical segmentation can help you be sensitive to which states are impacted most. Knowing your audience is equally important. A company that serves healthcare workers, for instance, will need a different strategy than a company that doesn’t.
Provide free resources
Offer some resources at no cost to give back to your customers. Mamma Chia recently sent an email announcing a free yoga class for its followers. This is a great way to show how you value your customers — and if the preview of your product gets them to convert down the road, that’s not a bad thing, either.Subject line: FREE virtual yoga class tomorrow!
Feel out the situation
The “right” time to resume normal sales and promotional emails will probably look different for every company. A company that offers a product for people who work from home might be sending sales emails as usual with just a few tweaks to the copy. But brands who serve healthcare workers will want to be sensitive for longer.Keep an eye on this evolving situation and consider your audience and industry. In the end, you know your brand and your audience best, and when to continue marketing as usual is a decision that only you can make. In the meantime, send emails with timely and relevant messaging — such as this promotional Old Navy email that points out how a new shirt is perfect for “casual backyard strolls.”Subject line: Twelve-dollar hoodies for one day only
Wrap-up: Email marketing in the pandemic
The key to email marketing in the pandemic is to be as empathetic and relevant as possible. Use insights about your specific audience and their needs to guide your content strategy during this time. And remember, everything you do right now should be setting you up for success when the pandemic is over.Use the BEE template catalog to help you design timely and beautiful emails. We have hundreds of ready-to-go templates that can save you time as you create messages to send to your email list. Let our templates guide you as you craft your strategy for email marketing in the pandemic.
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5 Memorial Day Emails That Have Us Ready for Summer
For email marketers, Memorial Day is the first chance to really dive into summer marketing. Nearly half of customers will take advantage of a promo or sale on Memorial Day weekend, and it’s your job to design the summery email that convinces them. (And this year, we're betting people are more eager for summer than ever before!) Take a look at these sunny Memorial Day emails to get a little inspiration for your own.
Nearly half of customers will take advantage of a promo or sale on Memorial Day weekend, and it’s your job to design the summery email that convinces them.
Kate Spade
Kate Spade is a brand that knows how to design a summery email. What we love about this one:
- The opening text is in a basic, easy-to-read font and sticks out against the bright blue waves
- The product photos are nicely laid out, with a splash of that same blue announcing a markdown
- The clever copy makes you feel ready for summer vacations!
Despite all of these awesome design elements, the email is still fairly short — it’s not complicated or overwhelming.Subject line: Happy Memorial Day! Shop summer splash sale to celebrate
Orvis
Nothing says Memorial Day like the first bonfire of the summer, and that’s what Orvis is depicting here. This outdoor brand helps you envision how its products can be used on the holiday. Having multiple CTA buttons like Orvis does here is also an effective strategy. That way, customers can create their own personalized shopping experience, choosing who they want to shop for.Subject line: Ends tonight! Memorial Day deals: Save up to 60%!
Baublebar
You might think a fashion jewelry brand would struggle to create a summery email. Think again! This Baublebar message includes a shimmering pool water background that makes you itch to take a dip. And the content of the email lines right up with the Memorial Day subject line — which encourages you to dive right in.Subject line: Dive into the Memorial Day weekend sale
Under the Canopy
Countdown timers in emails are a popular trend. But we’ve never seen a clock like the one Under the Canopy used in their Memorial Day email — and we’re a big fan. This creative email design uses an analog clock overlay on top of a product photo, and the clock’s minute hand actually moves! If you’re trying to get the word out about Memorial Day sales, coming up with a creative idea to spur your readers into action is the best way to do it.Subject line: Ends tomorrow! Up to 30% off for Memorial Day
Chobani
Memorial Day isn’t just about burgers and lake days. The holiday has a deeper meaning — remembering the brave military members who have died in service to the United States. Honor the nation’s fallen soldiers with an email designed to make a difference. That’s what Chobani did here, creating a red, white and blue product to honor the troops. The company also put its money where its mouth is by donating $500,000 to military families. Chobani invited its readers to donate, too, and pledged to match every dollar donated up to an additional $250,000.Subject line: This Memorial Day we honor the heroes
Wrap-Up: Memorial Day emails
Celebrate this important holiday in style using our ready-to-go email templates. Choose one of our hundreds of email templates in our template catalog, or create your own email by starting with a blank template and filling in your images, graphics and text. The BEE editor can help you craft a Memorial Day email to remember!
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7 Mother’s Day Emails That Inspired Us
Did you know Mother’s Day is the third largest retail holiday of the year? It’s true: After the winter holidays and the back-to-school season, Mother’s Day pulls in the most revenue, with the total amount spent topping $25 billion. Shoppers spend $843 million on cards alone! This is an important opportunity for your e-commerce business to craft some Mother’s Day emails that will win conversions this May 10th. Use these sample messages to inspire your own. And to all the moms out there, happy Mother’s Day!
Did you know Mother’s Day is the third largest retail holiday of the year? It’s true: After the winter holidays and the back-to-school season, Mother’s Day pulls in the most revenue.
Bodum
Display multiple products simultaneously by using a back-and-forth GIF like Bodum does here. This is a fun and simple way to spice up your Mother’s Day emails and show off your bestselling products.Subject line: We’ve got Mother’s Day all wrapped up
Puma
What better way to dress up a Mother’s Day email than using hand-drawn art? We’re betting a Puma employee created this drawing, but the image is reminiscent of the pictures and cards many moms receive from their kids. This idea is a cute way to advertise your Mother’s Day sale.Subject line: This one’s for the mothers
Michael Kors
Two major aspects of this Mother’s Day email that we love: First, the email looks like a handmade card on a thick piece of white stationary. Playing around with texture can be a fun way to spice up your email design. And second, Michael himself included a personal note about his own mother. Mother’s Day is a holiday that’s all about family. Share yours to connect with readers.Subject line: Happy Mother’s Day from Michael
Estée Lauder
We’re seeing the same trend over and over in Mother’s Day emails — GIFs and animations filled with flowers that move. Mother’s Day flowers have special meaning. And since the holiday takes place in the spring, these emails are also seasonally appropriate. Dress up your own Mother’s Day email greetings with some colorful blooms to match your branding.Subject line: ? Happy Mother’s Day ?
TJ Maxx
This colorful TJ Maxx email promoting an e-gift card is successful because of the CTA. When you write your CTA button text, you don’t have to stick with the usual “click here” or “shop now.” Creating a descriptive CTA button (like “send an e-gift card”) is often more effective because it allows people to picture themselves performing the action. Using descriptive CTA buttons instead of generic ones can be a helpful strategy in your Mother’s Day email invitation.Subject line: Happy Mother’s Day!
Murchison-Hume
If your target audience is made up of moms, asking them to buy a gift for the moms in their life might not be the most effective strategy. Instead, encourage them to treat themselves. That’s what plant-based cleaning company Murchison-Hume did here, targeting the mothers on their email list with a special promo code.Subject line: Treat yourself this Mother’s Day
Hint
What’s not to love about this colorful email from Hint Water? We’re obsessed with the color scheme and the subtle brand placements (haven’t you heard? Cool moms drink Hint Water). Take note of the subject line, too — making your Mother’s Day subject lines feel urgent can help shoppers buy now before it’s too late.Subject line: Last chance to save on a Mother’s Day bundle ?
Wrap-up: Mother’s Day email templates
Ready to start creating your own Mother’s Day emails? We can help! Our email template catalog is jam-packed with creative emails incorporating many of the design elements we’ve discussed here — such as flowers, bright colors and effective CTAs. Customize the templates for your brand and send them out to get more conversions this Mother’s Day. Start with this Mother's Day email template designed by Yuliana Pandelieva.
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5 Earth Day Emails to Engage Your Customers and Save the Planet
When there's a crisis going on, you can't stick with email marketing as usual.In this case, we're not talking about the global coronavirus pandemic, but about climate change — and how you should approach planning and designing Earth Day emails. April 22 is around the corner, and Americans are becoming more and more worried about climate change. Four in 10 U.S. residents now describe climate change as a “crisis.”Earth Day is the perfect time to connect with your audience about this issue— but only if you do it the right way. Your customers care about environmental issues. They want to see companies striving for real change, not just making a profit off of this holiday. In preparation for April 22, craft a thoughtful Earth Day email campaign with a goal of creating action, not making money. Here are a few Earth Day emails to inspire your own!
Your customers care about environmental issues. They want to see companies striving for real change, not just making a profit off of this holiday.
#1. Gather stories.
Vogue News put out an Earth Day email newsletter that’s successful because it rounds up stories. Remember, people are passionate about this holiday, and stories are powerful tools. Tales of activists and sustainability can inspire your readers to get involved — whether they decide to learn more about the campaigns listed or go out and create their own initiatives.Subject line: The 9 best Earth Day stories on Vogue Runway
#2. Take action.
In celebration of Earth Day, Moosejaw chose to donate a portion of its proceeds to a nonprofit its customers care about. This strategy is a win for everyone — the company, its customers and the nonprofit that’s on the ground doing the work. If you want to choose a nonprofit to support but aren’t sure what topics your customers feel strongly about, ask them! Send out a survey email a week or two before the holiday to get your subscribers’ input, asking how they want to partner with you to make a difference.Subject line: You get extra reward dollars. We donate to charity. Happy Earth Day ?
#3. Highlight your commitment.
How does your company focus on going green in its day-to-day operations? Highlight those efforts in an Earth Day email campaign. Mattress company Leesa plants a tree every time somebody purchases a mattress. The company also uses recycled materials and runs its headquarters on renewable energy. Consumers want to patronize companies that are truly committed to the environment. Plus, explaining how your company goes green might spark some ideas as your customers work on being kinder to the environment in their own day-to-day lives.Subject line: ? Every day is Earth Day ?
#4. Incite activism.
There’s zero promotion here. Instead, this company is focusing on an important cause, giving its customers the opportunity to make their voices heard and create some real change. What industry is your company in and where are you based? Think about local initiatives that your target audience cares about. Then use your Earth Day emails to spread the word about those causes.Subject line: Celebrate Earth Day by helping to stop Pebble Mine.
#5. Go green ... and floral.
This beautiful Earth Day email uses images of plants and flowers to accentuate its message: We should celebrate Earth Day every day. Consider adopting a similar design scheme. And even as April 22 draws to a close, you can let your customers know you care about the world they live in — and that you’re committed to focusing on activism throughout the entire year.Subject line: Every day is Earth Day: 30% off sale extended
Wrap-up: Earth Day email templates
In the spirit of partnering up to create change, we've put out some new Earth Day email templates that you can send your customers. For a simple email template, try this Be the Change email designed by Galina Grahovska.
To showcase your products, use this Earth Day email template by Martin Nikolchev.
Finally, our Green Sale seasonal promotion email template (also created by Martin Nikolchev) is a great choice for eco-friendly brands.
Use these Earth Day emails to engage your customers and take the first steps toward changing our world.
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Easter Email Marketing Ideas for a Colorful Holiday
Everybody could use a dash of life and color right now, so thank goodness it's almost Easter! Eight out of 10 U.S. adults celebrate the holiday, spending around $151 per person. Getting your brand in front of customers can help you connect with your audience, and brands in any industry can dive into the holiday and use smart email marketing to boost conversion rates. Since Easter falls on April 12 this year, it’s time to start designing your email campaign now. Check out these Easter email marketing ideas if you need a little inspiration:
Brands in any industry can dive into the Easter holiday and use smart email marketing to boost conversion rates. Since Easter falls on April 12 this year, it’s time to start designing your email campaign now.
Personalize your CTA like Pupbox
Pupbox has a cute, on-brand CTA that reads, “Paw here, Charlie!” The CTA button is also bright pink, helping it stand out. Personalizing your CTA button with each customer’s name (or their pet’s name, if relevant) can pay off big-time. Personalized CTA’s convert 202% better than general ones.Subject line: Hey ma, I think I ate da Easter Bunny
Embrace the season like Urban Skin
By mid-April when Easter comes around, springtime is in full swing. So don’t be afraid to go all out with your spring email design. Urban Skin highlighted its Easter products with a gorgeous shade of green and a wreath made of flowers and Easter eggs.Subject line: Celebrate Easter with buy 2 get 1 FREE!
Add little touches like The Company Store
Sometimes it’s the little details that take an email from good to great. That’s certainly the case with this email from The Company Store — we love the bunny ears sitting on top of the zero below! Try accenting your design with holiday symbols like eggs or bunnies to give your readers a fun surprise when they open your email.Subject line: Happy Easter ? A treat is waiting for you!
Stay on-brand like TJ Maxx
Seasonal emails are fun, but it’s important to strike a good balance. Don’t get so busy designing a colorful Easter email that you forget to stay on-brand. This TJ Maxx email stands out because it’s very clearly branded. The email utilizes a font and color that will be familiar to its customers, but still incorporates some springtime fun with the Easter basket pictured in the center.Subject line: There’s still time! Hurry in for Easter goodies.
Play with patterns like Draper James
Patterns are underutilized in email design. But if you’re careful not to overdo them, patterns can add a unique touch to Easter email campaigns. Here, Draper James went with a classy polka dot background in various pastel colors. The finished effect looks almost like a scrapbook. Try playing around with patterns and texture as you work on your Easter email marketing ideas!Subject line: Free 2-day shipping for Easter ?
Start early like Mark & Graham
Gift and accessory brand Mark & Graham sent this email over a week before the holiday. According to data from the National Retail Federation, this is a good choice: 83% of Easter emails arrive in inboxes well before the holiday. Design your Easter email campaign to start well before Easter and finish up after the holiday. For example, consider extending an Easter sale into the next week.Subject line: ? Up to 50% off spring favorites + FINAL DAYS for Easter delivery!
Entice your readers like Tie Bar
This Tie Bar email walks the reader through how the company’s product can be helpful on Easter morning. Try crafting a similar email that helps your reader envision how purchasing your product could improve their life.Subject line: Outfits for Easter (under $100)
Optimize your Easter email subject lines
Our inbox is full of Easter email subject lines, and a few key trends stick out. First of all, we’ve noticed a lot of Easter puns — hop to it, egg-cellent and similar wordplay. Next, emojis are a popular choice; brands are using the bunny emoji, the emoji with the chick in an egg and more. And finally, we’re seeing a lot of urgency-inducing subject lines to hurry up and shop sales. Many brands are including numbers and percentages in their Easter email subject lines, and this tactic has been proven to increase clickthrough rate in a big way.
Wrap-Up: Easter email template
Creating Easter email campaigns can be a lot of fun. But more than that, it’s a smart move for your business and can help boost your conversion rate. To help you out, we have three Easter email templates available!Our free Easter Day email template (designed by Martin Nikolchev) is a great way for fashion brands to highlight their products.
This free Easter Comics email template by Galina Grahovska puts a fun spin on the holiday with lots of colorful Easter eggs.
Finally, our Special Easter email template by Martin Nikolchev (which you can access with a free two-week trial of BEE Pro) is a great choice for brands in any industry.
Use these Easter email templates to create some colorful Easter emails and connect with your customers this spring!
April Fools’ Day Email Ideas That Will Keep Your Audience Laughing
Email designers, have you been waiting for the right moment to flex your creative muscles and create some truly funny emails? Now’s your chance! It’s almost April Fools’ Day and we highly recommend sending an April Fools’ Day email to your customers. These emails are a playful way to humanize your brand. Whether you use GIF’s, bright colors or punny copy, April Fools’ is a great time to have some fun. Take a look at these April Fools’ Day email ideas to help you craft your own email campaign.
It’s almost April Fools’ Day and we highly recommend sending an April Fools’ Day email to your customers. These emails are a playful way to humanize your brand.
Add fun touches like KiwiCo
We love the creative design of this KiwiCo email: It’s both fun and functional. April Fools’ is a holiday created for the specific purpose of having a little fun. So if you’ve been itching to add some unique details to your emails but haven’t yet, now is the time.Subject line: No fooling! Cyber Monday in April
Be lighthearted but reassuring like Alternative
Consumers need to feel like they can trust your brand, and pulling pranks isn’t always the best way to instill that trust! Here, Alternative reassured customers that despite the playful subject line, this email was a "joke-free zone."The brand also went for a muted color scheme focusing on more neutral tones, which emphasized that they weren't fooling around.Subject line: April Fools’ — our sale’s still on
Curate the perfect newsletter like Grammarly
Sending an email newsletter instead of a more sales-y email? Consider compiling some fun, educational content about this playful holiday. There is certainly plenty of wild April Fools' history to draw on!Subject line: The origin of April Fools’ Day
Make it seasonal like Teavana
The first day of spring is March 19th, so by April 1st, most people will be fully ready for spring. Take a page from Teavana’s book and incorporate that warm-weather feeling (flowers, colors and more) into your April Fools’ email. Teavana’s email has a great example of an April Fools’ Day email subject line, too!Subject line: April deals > April Fools
Offer an exclusive sale like Redbubble
We agree with Redbubble: When it comes to savings and sales, don’t fool around! Like Redbubble, you can use the holiday as an excuse for an exclusive offer that’s just for your email subscribers. You can even design a countdown timer to indicate when the sale ends and motivate your customers to buy now.Subject line: Hey April fools. 20% off everything. We don’t joke about savings.
Focus on layout like Urban Skin Rx
If you want to pull an April Fools’ email prank on your email list, this is the best way to do it. Opt for a pleasant surprise like extending a sale for longer, or even something more inventive. We love the dual-column layout utilized in this Urban Skin email; it’s easy for the reader’s eyes to take in, and the colors used are fresh and springlike.Subject line: APRIL FOOLS! Sale still happening now!
Apologize (if needed) like Lord & Taylor
Lord & Taylor sent two emails on April 1st, one about a sale on shoes and one about a sale on swimwear, before realizing their mistake: Only one of those sales was currently live. The brand quickly followed up with a tongue-in-cheek apology email — “April Fools (oops!): Our swim event is tomorrow, SHOP SHOES today!” We're sure it's not the April Fools' Day email idea they had in mind, but it was a creative way to handle the situation. Everyone makes mistakes, but not everyone apologizes. Do the right thing!Subject line: April Fools (oops!): Our swim event is tomorrow, SHOP SHOES today!
Wrap-up: April Fools’ Day emails
If you want to use springtime colors in your April Fools’ email, use one of our free spring sale email templates. Check out this pink-and-green spring email template created by Galina Grahovska or search our template catalog for more seasonal templates. You can also start with a blank template in BEE and build your own email from scratch.
April Fools’ is a playground for brands when it comes to email design. Take advantage of that and have fun creating your April Fools’ Day emails this year!
7 St. Patrick’s Day Emails That Put Us in the Mood to Party
St. Patrick’s Day is just around the corner and email marketers might find a pot of gold waiting on March 17. Consumers spend a total of almost $6 billion on the holiday, with individual Americans spending an average of $39.65. Need a little design inspiration as you plan your St. Patrick’s Day email marketing? We’ve rounded up seven St. Patrick’s Day emails that made us feel the luck of the Irish!
Find Your Trainer
What’s not to love about this creative email? The copy is tailored to the holiday, the brand uses cute drawings to quickly explain how the process works and dual CTA buttons at the bottom let readers access an interactive quiz or find trainers nearby.Subject line: ? Save $50 off your first personal training session this St. Patrick's Day. Promo code: 50GOLD ?
Fenty Beauty
People tend to think green when they think St. Patty’s, but gold is also a big part of this holiday’s color scheme. So if neon green doesn’t go with your branding, no worries — see if gold will work in your St. Patrick’s Day email design instead. (Bonus points if you have a gold product like this Fenty Beauty highlighter!)Subject line: This Trophy Wife is a pot of gold
TripAdvisor
TripAdvisor used this email to share tours that are relevant to St. Patty’s. Do something similar by presenting any of your products or services that are relevant to the holiday. TripAdvisor also personalized their St. Patrick’s Day email subject line, which is an important strategy. Since 47% of email recipients open an email based solely on the subject line, using someone’s first name can grab their attention.Subject line: Hailey: Best beer experiences for St. Patrick’s Day
HelloFresh
This St. Patrick’s Day email from HelloFresh does a lot of things right: The email shares a holiday promo code, offers educational content, and includes customer testimonials. Plus, the green-and-gold design is festive without being overbearing. Aim to strike a similar balance as you design your St. Patrick’s Day emails, and consider adding reviews from current customers to help convince your email list to buy.Subject line: LAST CHANCE! Get $80 off today.
Jus
Be strategic with color; try using a splash of green to highlight a part of your email that might be overlooked. Jus by Julie used this tactic in the footer of its email. The “Read Our Blog” section is bright green, standing out from the rest of the section and encouraging people to click.Subject line: Enjoy St. Patrick’s Day! Catch our thank you offer???
Petco
Petco’s St. Patrick’s Day email is full of puns! Get creative with your copy to put a smile on your readers’ faces. And don’t overlook your St. Patrick’s Day email subject line — emojis are popular on this holiday and Petco’s subject line promises good deals inside.Subject line: Happy St. Paddy’s Day: strike gold! ?
Ole Henriksen
We love this holiday email from skincare brand Ole Henriksen. The subject line uses a different emoji that stands out from the shamrocks favored by other brands and the email feels well-balanced with both its layout and the number of products listed.Subject line: Meet your pot of ✨glow✨ at the end of the rainbow
Wrap-up: Use these St. Patrick’s Day email templates
Create your own email using our free St. Patrick’s Day email template. Designed by Andrea Dall’Ara and titled "Good Luck to You," this seasonal template is the perfect way to showcase your products and strike it rich this March.
9 Creative Spring Sale Emails Built to Boost Conversions
There might still be snow on the ground where you live, but believe it or not, spring is coming. That means spring sales are coming, too. Running seasonal sales is an effective way to make conversions and the emails you design to promote those campaigns can have a big impact on your conversion rate. If you need some inspiration, check out these colorful spring sale emails we love!
Running seasonal sales is an effective way to make conversions and the emails you design to promote those campaigns can have a big impact on your conversion rate.
Anya Hindmarch
Do you have colorful products? Let the products themselves serve as the color element in the email. That’s what Anya Hindmarch did here, using a plain white background so the rows of purses could really stand out.Subject line: Dress for the season, whatever the weather
Can’t Clutch This
We love this clever and beautiful spring email from Can’t Clutch This. Our favorite elements: the striking contrast of the blue and pink plus the clever copy that effectively sells the products. Be smart about the copy you choose to complement your visuals.Subject line: We hear florals are in this spring ?
Moleskine
You don’t have to limit your spring sales to a one-time event — if you’re able, set up a whole string of promotions. Moleskine created a marketing tactic called Spring Week with a different item on sale each day. This is the final email in the series, and even if customers missed the previous emails, they’d still be able to understand what was going on at first glance thanks to the minimal copy and open design of the email.Subject line: Spring week | Final days
The Company Store
Can’t decide what color to use? Include them all! This email from The Company Store starts out with a gorgeous animation featuring a rainbow of bedding and moves on to highlight individual products lower in the email. Make your own spring sale emails more exciting by adding on-brand gif’s that feature your products in creative ways.Subject line: Dream in color ?
Hint Water
This email from Hint Water does a lot of things right with its spring sale email design — we love the on-brand blue background with cute doodles and splashes of color. But perhaps our favorite aspect of this email is the code itself: “spring.” In sale emails, brands will sometimes include a promo code that’s a long string of unrelated letters and numbers. Codes like these are too hard for shoppers to remember. By using a simple and relevant code like Hint’s basic “spring,” you boost your chance of making conversions.Subject line: Our spring favorites over 30% off! ☀️
Urban Outfitters
The vintage vibe of this Urban Outfitters email lines up with the photo styles that are trending on Instagram right now. We’re also seeing a lot of emojis in spring sale email subject lines — flowers, sunshine, you name it — and we love the trend! One study showed that using emojis in subject lines increased email open rates for 56% of brands, so don’t be afraid to experiment with emojis in your subject lines.Subject line: bright + airy spring essentials ????
Paper Source
Pastel blocks of color make this Paper Source email a pleasure to read. Individual CTA’s let the reader access more information about what they’re looking for and the flatlay photos showcase Paper Source products in a beautiful way.Subject line: Energize, revitalize & spring into action ?
Harry’s
Interactive content is one of the biggest email trends we expect to see in 2020. Get creative with your spring sale emails and send out a fun piece of content that promotes your brand. Shaving company Harry’s emailed out a simple yet well-designed quiz to help customers find the best product for them. This colorful, fun email is a great way to get readers from the inbox onto the website with no blatant sales push in sight.Subject line: Quiz: Which shower scent fits you best?
Sur la Table
The color green absolutely screams spring — think budding plants and fresh grass. Sur la Table used a beautiful shade of green to highlight its product categories. Then the company listed its other good deals. Choose your color scheme carefully for spring sale emails, staying on-brand but incorporating springtime pinks and greens too.Subject line: Final day — 20% off your order + free shipping
Wrap-up: Spring email template
Need a spring email template to jumpstart your spring sale emails? Check out the library of seasonal email templates we have at BEE.E-commerce brands will also appreciate our set of e-commerce email templates. Designed by Andrea Dall’Ara, this set of templates has everything you need, from a welcome customer email to shipping confirmation. Use these spring sale email examples and templates to get more conversions with your own seasonal emails!
9 Good Father's Day Email Subject Lines for E-commerce
In the United States, Father’s Day doesn’t take place until late June. But in other parts of the world, Father’s Day is coming up more quickly — and your brand might want to hop on board. Father’s Day in some European and Latin American countries is celebrated on March 19. In Germany, Father’s Day is in late May. And the holiday falls in early June in Switzerland.Depending on where your customers are based, consider designing your Father’s Day emails now, then segmenting your email list based on region. That way, everyone will receive a Father’s Day email at a time that’s relevant for them.Here are a few of the best Father’s Day email subject lines to help inspire you as you design your own:
#1. "A glimpse into 9 father daughter relationships"
Storytelling is a powerful marketing tool. Stories are engaging and relatable; they help your brand feel more human. The Lily teased nine heartwarming Father’s Day stories in its subject line and then shared the content in the body of the email.
#2. "Spoil Dad this Father’s Day"
A product email from Milligram did a great job of framing each of its products as the perfect dad gift. Water bottles? A key ring? Pens, notebooks or wallets? Every product has a line of text explaining how you can spoil Dad with that product.
#3. "Celebrate Dad w/Father's Day weekend savings // ⌚ Ends SOON"
This Father’s Day subject line from Jus packs a lot into a short phrase: It explains what’s inside (savings), invokes urgency (ends SOON) and urges you to celebrate! Capitalization can be a handy tool in email subject lines. However, it’s also something that can be easily overused. Pick and choose all caps for the times they'll really pack a punch — like a Father’s Day sale ending SOON.
#4. "We’ve got your last minute Father’s Day gift"
This email sent from Blue Bottle Coffee came in the day before the U.S. holiday and shared a couple of key products that readers could order last-minute. It’s a great way to remind customers they need to shop if they haven’t. Schedule a similar email blast to go out to your list just before the holiday.
#5. "It’s our CEO’s first Father’s Day."
This subject line from Nisolo immediately makes readers say “aw” and open it up. And importantly, this email delivers exactly what the subject line promised: Adorable content from a first-time dad.
#6. "13 crowd-pleasing Father’s Day brunch recipes that anyone can pull off."
If you send newsletters rather than sales emails, take some inspiration from Food52. Curate relevant content that people want to read — like easy brunch recipes — and share it with your readers. (Hint: Share the story that was mentioned in the subject line at the top of the email so people don’t have to go looking for it.)
#7. "Chris Hemsworth + Father’s Day gifts"
Using a celebrity’s name in your subject line can draw people’s attention and get them to open the email. BOSS utilized this tactic through mentioning actor Chris Hemsworth, who serves as a brand ambassador for the company.
#8. "Our Father’s Day gift: take 25% off"
Including numbers in your subject lines, like Michael Kors did here, might help increase your open rate. Numbers are specific and people like to know exactly what they’re getting. So while you don’t need to give everything away in the subject line, it can be helpful to tease a sale.
#9. "Rebecca, shop Father’s Day savings for up to 40% off styles for him"
Take your cue from Bloomingdale’s and personalize your Father’s Day email subject lines by using first names. One study showed that email campaigns with a subscriber’s first name got 2.6% more opens, so personalization is an easy way to increase your open rate. Don’t forget to put the personalization at the beginning of the subject so it doesn’t get cut off.
Wrap-up: Father’s Day email templates
Ready to get started on your own Father’s Day email marketing? Use our email templates to help! Our designer Martin Nikolchev created a Father’s Day email template you can use to promote your products. Free for all BEE users, this template is easy to customize and can help you create an engaging Father’s Day email this year. Happy designing — and to all the dads out there, happy Father’s Day, too!
The Perfect Mardi Gras Email Invitation Template to Help You Celebrate Fat Tuesday
With parades, costumes and lots of good times, Mardi Gras is one of our favorite holidays. It also comes at an excellent time for email marketers: Christmas and New Year’s are over but the calendar still has a ways to go before any popular spring holidays. Capitalize on this well-placed celebration by sending a Mardi Gras email invitation to your subscribers inviting them to a festive event.
Mardi Gras email invitation templates
Mardi Gras is a vibrant holiday involving lots of dramatic color, which makes designing a Mardi Gras email a whole lot of fun! This year, our team at BEE designed a sleek and modern Mardi Gras email template that’s a sophisticated way to invite people to your event.
We’ve got a couple of other fun Mardi Gras templates available, too. Check out our Carnival Parade template, also designed by the BEE team; it’s free with a two-week trial of BEE Pro and can help you promote any Mardi Gras event. This Mardi Gras email template works for brands in any industry but is especially ideal for travel and leisure brands.
You’ll also love our third Mardi Gras email template. Designed by Gaia Zuccaro, this template is completely free and is perfect for event promotion.
Mardi Gras is also an excellent time for team-building activities — so you can increase your brand awareness and strengthen internal morale all at the same time.
Email invitation best practices
Even if you aren’t planning a Mardi Gras event, there are a few key best practices for email invitations that you can follow at any time of year:
#1: Show off your products
Just because you’re sending an invitation email doesn’t mean you have to omit a product section. Never miss an opportunity to show your products off, even in different types of emails. This Anna Sheffield email invitation previews the jewelry readers will find at a pop-up shop and includes product category links for anyone who wants to shop further online.Subject line: You’re invited: Anna Sheffield pop-up at M. Flynn
#2: Add a countdown timer
Our brains process visuals 60,000 times faster than images — and emails that carry a sense of urgency have transaction rates that are twice as high compared to normal marketing emails. So adding a countdown timer in your email (to either your event or the registration deadline) is a great way to encourage readers to register now. In this case, UrbanStems used a countdown timer ticking down the minutes until Valentine’s Day.Subject line: Countdown is on
#3: Simplify
Make it as easy as possible for readers to accept your invitation. People are much more likely to opt-in if the process of doing so is quick and painless. Don’t make them visit multiple pages and fill out endless forms; instead, create a way to RSVP with one click. This Mealpal email uses a simple, single-image design to make it easy to do the most important thing: Join Mealpal now. An uncluttered design and simple registration process will help your conversion rate go up.Subject line: Your invite expires midnight tonight
#4: Mardi Gras email subject lines
You can't get conversions unless your reader opens your email — so subject lines may be the most important text that you write for any invitation.These four subject lines have a few key things in common: They’re clear about what’s inside the email without giving too much away, and they’re clever and fun — putting the reader in the mood to celebrate. (Who doesn’t want a delicious Mardi Gras breakfast — especially when it's King Cake French Toast?)
#5: Go traditional
Draw inspiration from traditional paper invitations and make the design of your email look similar. This pretty pastel invite from Lovely Brides includes all the important when, where and why details — just like the birthday party invitations you may have received as a kid. It’s easy to imagine this email as a tangible flyer that’s being handed out and that’s why we like this digital design so much.Subject line: You’re invited!
#6: Be exclusive
When you make your event feel exclusive, word-of-mouth marketing will increase. Brooklinen made their President’s Day sale event sound exclusive from the very beginning by using the subject line “shh...it’s invite only.”Subject line: shh...it’s invite only
Wrap-up: Mardi Gras email themes and invitations
Both you and your email list can celebrate Mardi Gras in style this year. Use our three Mardi Gras email templates to kickstart your email design efforts or check out our full library of easily customizable drag-and-drop templates. Laissez les bons temps rouler — let the good times roll!
13 Valentine's Day Email Templates for Your 2022 Campaign
Valentine’s Day is just around the corner, and this romantic holiday holds a lot of opportunity for marketers. Here are some of our favorite Valentine’s Day email templates to help you spread some love to your customers’ inboxes. They're all easily editable with our friendly email builder. And if you need some ideas on how to put those templates to use, read on below. We collected a bunch of good Valentine’s Day email ideas to give you a little inspiration as you plan your own campaign.
Some of our favorite Valentine's Day email templates
Among our favorite templates, Restaurant Discount and Perfumery Valentine (designed by Andrea Dall’Ara), because they offer a colorful and festive way to promote your brand on February 14th. Aside from the templates' stellar design, the BEE email editor's drag-and-drop capabilities and flexible customization options make it a breeze to easily design promotional emails.First up is the Restaurant Discount template. Ideal for any company that has a Valentine's event to promote (especially food and beverage companies), this template utilizes a clean pink-and-white design with some creative and beautiful fonts. Use this template to invite your customers to reserve a spot.
If you're in the e-commerce space, you may prefer the Perfumery Valentine template available for free to all BEE users. This bright pink template lets you send your email list a "gift from the heart," with a section to highlight a few key products and to insert a link to your full product catalog:
For a personal note, the My Love template designed by Gaia Zuccaro can't be beat. Pretty and pastel, this email template is 100% free and features a cute doodle of a heart that's ready to brighten someone's day. This template works well for promoting an event or simply sending a heartfelt, seasonal note.
Our top Valentine's Day email design tips
Now that you have some templates in hand, we've gathered some Valentine's Day email design tips to help you spread the love far and wide this V-Day.
Tip #1: Timing is everything
Timing is everything for your Valentine’s Day email campaigns. Send your first Valentine’s email a couple of weeks before the holiday, to raise awareness and anticipation. Then, follow up with more personalized emails as the holiday approaches. Right before Valentine’s, segment your list to target people who have viewed products but haven’t purchased them, using your subject line and text to create a sense of urgency: Last chance!Subject line: Last minute Valentine shopping? We’re open late!
Tip #2: Cater to everyone
Not everyone is in a relationship — so instead of gearing your Valentine’s email marketing solely toward couples, target singles too. People buy gifts for their friends, family, pets, or even themselves around Valentine’s Day; think more broadly than just romantic relationships as you craft your emails. Sending a gift guide with suggested products, like The Getty Store did here (with a bonus discount), can help your customer “find something they’ll love” no matter who “they” are.Subject line: 25 percent off Valentine Gift Guide
Tip #3: Valentine’s Day email subject lines
Use heart emojis in your Valentine’s email subject lines to make your emails stand out; 56% of brands that use emojis in subject lines see a higher conversion rate. Puns like the one Petco uses here are always a fun choice, too.
Tip #4: Choose complementary colors
Warm colors, like different shades of red and pink, are ideal for Valentine’s. But don’t overdo it — and make sure you’re not straying away from your company’s branding. Take a hint from Jacq’S: This brand used an appealing and neutral olive green, then added a few pink hearts that complement the green without being overbearing.Subject line: Happy Valentine’s Day + 35 percent OFF sale
Tip #5: Segment strategically
Segmenting your email list is all about personalization — sending each customer emails that are personally relevant to them. Segment your Valentine’s emails based on purchase history, recommending a list of products to buy that’s personalized for each customer. (“Because you bought this, you might also like…”) Pupbox does a great job of sending personalized emails, including your pet’s name in the subject line.Subject line: ? ?? Charlie’s first box is only $14
Tip #6: Focus on imagery
Text is important — but let images take center stage. We’re seeing a lot of Valentine’s emails that focus on colorful imagery, like this cute product photo from Estée Lauder. We love these visually-based emails! Place your photos front and center — and then back them up with just a few well-chosen lines of text, such as Estée Lauder’s clever “Kiss and make up.”Subject line: Valentine Vibes
Tip #7: Tell a customer’s story
People love a love story, so share one in an email. If you don’t have one, this is a golden opportunity to solicit some user-generated content. Ask your customers to share their own love stories in exchange for a 10% discount on their next purchase, or an entry into a giveaway. Bonus points if your product or service is what brought the happy couple together.Subject line: The Edit | Sam Boanas and George Carey
Wrap-up: Valentine’s Day email ideas
Valentine’s is a holiday that email marketers can’t overlook. With all this love in the air, the right marketing can help some of the romance and good vibes rub off on your brand. Whether you use our Valentine’s Day email templates or build your own design, there's plenty of love to go around. Happy designing!
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