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April Fools' Day is an annual custom on April 1st consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting "April Fools!" at the recipient. Mass media can be involved in these pranks, which may be revealed as such the following day. April Fool’s Day has been favoured not only by individuals but also by many companies. In the UK at least, research indicates 86% of people think humour is one of the best ways a company can connect with them. 68% even say they think April Fools' campaigns were funny.
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