Industry insights

If you have an event coming up, you’re probably thinking up a detailed strategy to make sure as many people as possible hear the news — and email should be a...

Originally published on July 12, 2019. Last updated October 1, 2021.Inactive subscribers are detrimental to the health of your email list. For e-commerce bus...

A great coupon email is a must-have for any business marketing toolbox. Effective coupon emails communicate a specific, special promotion with a powerful sub...

The skin care industry is booming. And there are no signs of slowing down, especially as consumers reach for options from an ever-expanding market of natural...

It's that time of year again! As Labor Day approaches, we've all got that back-to-school spirit—even if we're not all returning to the classroom. Brands are ...

The health and wellness industry is booming in 2017 with no signs of slowing down. The phrase "There's an app for that" couldn't be more pertinent in a marke...

Hey designers! The Beefree team is heading to this year's Adobe Max conference, so we've definitely been thinking about all the different resources for email des...

##### Originally published on August 14, 2017. Last updated August 19, 2021. Going back to school ranks as the second busiest time of year for retailers behi...

Hosting a great event is a powerful way to build your audience, but how do you keep them engaged after your event? With an event follow-up email campaign!

Are your users stuck? They might just need a little nudge to complete their sign-up registration. Learn how abandoned registration emails can do the trick!

With Thanksgiving just around the corner, it's the perfect time of year to say "thank you!" with a customer appreciation email.

It's easy to leave an online order. Email marketers are presented with the challenge - and opportunity - of saving the sale via email. Enter cart abandonment emails. When done well, these emails are super effective and critical for any online retailer. Today, we'll offer our top design tips to optimize your cart abandonment emails.