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Abandoned Registration Emails: 6 Ways to Get Your Users to Fully Register

Beefree team
Beefree team
Mar 20, 2017
Abandoned Registration Emails: 6 Ways to Get Your Users to Fully Register
Abandoned Registration Emails: 6 Ways to Get Your Users to Fully Register

Not everything can be accomplished in a single click. Keeping customers engaged throughout a path to purchase can seem like a daunting feat. Along the way, browsers get closed, emails go unopened, carts are left behind. And often, users walk away from the registration process. Enter abandoned registration emails. Similar to cart abandonment messages and re-engagement campaigns, these emails reestablish contact with readers who’ve become stuck in the registration path.The great news about abandoned registration emails is that they're likely to get opened. Recipients are already interested in your service—they just need a little nudge to progress. If you aren't already sending these emails, here are 6 tips to help you get started!

Tip #1: Remind readers of the registration benefits

Your readers might abandon the registration process for any number of reasons. If it’s an event, they may not want to double check their calendar or book a babysitter. If there’s a purchase to make, they may still be on the fence about spending money. Or, maybe they simply missed an email or unintentionally overlooked a step. The blocker could be anything, and it’s okay that you don’t know. The important thing is to remind readers why they began the registration process in the first place.In other words: give readers reason to complete their registration.For HBO, that means an email with three modules, and each one offersa reason to complete your sign-up. We pointed them out with pink arrows:

HBO Now Abandoned Registration Emails

Reminding readers how great your product is can help nudge them along the registration path.In a more subdued way, The New York Times also shows people the extra features they'll have as aregistered user:

NYTimes Abandoned Registration Emails

Hulu takes a more visual approach. Instead of listing perks, they're shown as movie and TV covers:

Hulu Abandoned Registration Emails

Whichever approach you take, don't assume you already have readers on the hook. Instead, take the opportunity to remind them why your service is great.

Tip #2: Empower readers with the info they need to move forward

It’s possible readers haven’t moved forward in the registration process because the next step seems like a big one. A reader might be asking himself, Can I really commit to an all-day workshop? or, Do I really want to spend this amount? Or, in a case like Indiegogo, a reader might be unsure about how to move forward when it comes to undertakinga project.That’s why Indiegogo provides tips and resources about how to move forward.

Indiegogo Abandoned Registration Emails

Tip #3: Always use a descriptive CTA button

Your button should remind readers what they’ve abandoned. Don’t assume your audience remembers an event, promotion, or sign-up process they may have been considering. If readers only read one thing in your email—your CTA button—that should be just enough information. The CTA buttons in the email examples we've included so far are all self-contained:

Call-to-action language works best when it includes an action verb ("complete" "start"), personal pronouns ("your," "my"), and just a few words. These are all excellent examples. And, visually, they pop on the page. Also, be sure to read more about how to optimizeCTA button colors and bulletproof CTA design.

Tip #4: Show the CTA in the top third section of your email

Your readers are soclose to completing their registration, so don’t bury the lede! Make sure the next step is obvious and easy. CTA buttons are perfect for making that next step clear.Take this example from Resy. The email is beautiful, but if you do the squint test, can you tell what the call-to-action is?

Resy Abandoned Registration Emails

Without a button, the call-to-action is not clear, and it's too easy to miss the underlined "click here" text. Compare Resy with the other emails—like the message below from Indiegogo—and you can see what a differenceit makes to include a CTA button in the first module.

Indiegogo Abandoned Registration Emails

Tip #5: Say what you mean (in the subject line)

Like the CTA button, the subject line should communicate your message in a few words. Here are some examples from our inbox:

  • Offer reminder: Credit towards any album on Google Play
  • Save yourself from being waitlisted by logging in!
  • Do what you do even better — with a pro plan.
  • Your free trial is waiting.
  • Forget Something?
  • Welcome to Resy

Just like the subject lines ofcart abandonment emails, these are important considerations to make for registration abandonment emails:

  • Grab attention: Can you personalize or customize it?
  • Check it out on a mobile screen: Should it be shorter?
  • Know your audience: Is the voice and tone on-brand?
  • Stand out: Try asking a question, being silly, or using an emoji.
  • Create urgency: Mention short timing or imply “FOMO” (fear of missing out), like the waitlisting example above.

Tip #6: Don't overcomplicate it

You don't need to reinvent the wheel with your abandoned registration emails. Keeping it simple is perfectly okay, too. Evite uses a basic template, for example, to nudge readers to complete registration:

The no-frills approach works with just a header, a single sentence, and an eye-catching CTA button. Just glance at the message, and we immediately know what to do.

Wrap up: Abandoned Registration Emails

Get readers through the registration process with an abandoned registration email that's beautiful, simple, and actionable. Keep in mind these tips:

  1. Tell readers why they should register (again)!
  2. Provide more information or details that make it easy to move forward.
  3. Use a descriptive, action-oriented CTA button.
  4. Bring your CTA button to the top third part of your email.
  5. Say what you mean in the subject line.
  6. Keep it simple!

Design your abandoned registration email and go Pro!

Design your next abandoned registration email in our easy-to-use, drag-n-drop BEE editor. No HTML knowledge is required, use and edit professionally-designed templates, plus your email will be mobile responsive. Sign-up for a BEE Pro free trial!

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Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

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Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

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