Articles by this author
Patriotic Ideas for 4th of July Email Designs
The 4th of July means barbecues, fireworks, parades, and, yes, patriotic email campaigns! When it comes to sending 4th of July email designs, there's more to a successful campaign than a red-white-and-blue color scheme. Here are some excellent email examples that go beyond the colors of the flag, plus tips for making your 4th of July email designs stand out from the rest.
5 Inspiring Designs for Father's Day Emails
Get inspired by our roundup of Father's Day emails to create your own clever copy and dynamic designs so that readers will be sure to click on them.
Tutorial: How to Begin A/B Testing Email Designs
Learn how A/B testing email design changes can influence your audience's reaction to variables like call-to-action buttons, layout, and background color.
Email Layout: How to Impress Your Client
A good email layout design will capture the attention of your busy subscribers—and make content easier to read. The right design will direct your focus to the content itself, not the structure holding it in place, and it should be simple, well-organized, and have an intuitive flow. Here, we share three types of email layouts, along with some pointers on how to pick the right one for different campaigns.
Email Drip Campaigns: Inspiring Design Tips
Email drip campaigns are part of a marketing strategy designed to stay connected with subscribers through a series of automated emails. They're like friendly reminders or little nudges that offer enticing content such as special discounts, limited-time offers, or free trials to subscribers who are usually new to a mailing list or inactive.
How to Choose the Best Font for Email
Selecting a font for your emails can greatly affect how easily your message is read, the overall mood it conveys, and how it appears across different email clients and devices. It's a small but crucial decision that can make or break the effectiveness of your communication.
3 Email Design Tips for Mother's Day
What's the best way to reach mom (and those giving mom gifts) on Mother's Day? It's email! Check out our tips for a better Mother's Day email campaign.
Email Design: 9 Best Practices for 2021
Can't find to remember where a best practices was explained? That's why we've compiled our list of top 9 email design best practices for you to have as a quick guide. So, next time that you press the "send" button on your next email campaign be sure to keep in mind these tips!