Beefree blog

How to Land a Job With a Beautifully Designed Resume or CV Email

Emily Santos
Emily Santos
Feb 9, 2021
How to Land a Job With a Beautifully Designed Resume or CV Email
How to Land a Job With a Beautifully Designed Resume or CV Email

Job hunting isn’t for the faint of heart — especially in this day and time. No matter where you are in your career or how much experience you have, the process of networking, filling out countless job applications and painstakingly tweaking your LinkedIn profile is a draining one. Sending endless resume emails is just another to-do on the list.

When it comes to job applications, you’re probably used to writing a plain text email and including your resume as an attachment. Sending a designed email with your resume, however, can up your chances of getting the job. And if you use a resume email template, the design process is a lot easier than you might think.

Check out our video below for a step-by-step tutorial on how to write a resume and send it via email. Then keep reading to see resume email examples and learn how you can design an HTML resume email to land your dream job.

Resume or CV?

There’s a difference between resumes and CVs. Knowing which one to use is essential. A resume is short and concise: It provides an overview of your relevant skills, education and work experience. A CV (curriculum vitae) is a more comprehensive document that lists all of your academic achievements and prior jobs. Typically, people in the U.S. only use CVs in academic settings, such as when applying for a research fellowship. In Europe and in Canada, people sometimes refer to resumes as CVs. A resume is appropriate for any type of job.

Your resume should include the following information:

  • Contact information
  • Education
  • Work history/experience
  • Special skills
  • Bio or summary (optional)
  • References (when required)

Our Light CV template created by designer Yuliana Pandelieva is a good example — it contains each of these six elements. You could also consider adding a bio or summary section. The email has plenty of space to include the information a potential employer needs to know. But it’s still simple, clean and uncluttered, with minimal design.

Knowing how to write a resume makes a big difference in the job search. Our resume templates take the guesswork out of this task by including the must-have information. All you have to do is customize the email for yourself.

When to send a CV by email

Designing an HTML resume email might not be your first thought when you sit down to apply for jobs. But an HTML email could be beneficial in the job search. The recipient won’t need to download your resume as a document in order to view it. And if you’d like, you can post your resume on your website in this format, too.

A designed resume email might be especially appropriate in certain industries, such as marketing or design. Sending an HTML email can show that you have an eye for visuals and you recognize that appearances matter.

Ready to write a CV and send it via email? There are a few important principles to keep in mind. Here's what you need to know.

How to write a resume: examples

Organization

It’s your job to make sure your information is organized in a way that’s easy to read and comprehend. In our About Me template, designed by Yuliana Pandelieva, your name, title, contact info and a brief bio are all included in the header. The rest of the text is organized in two neat columns that are easy to skim.

Tone

Some jobs require a formal CV. But in other contexts, a more conversational resume might be best. For example, our Hello There CV template created by Jen Schmaltz takes a casual tone. This email might be a good fit for a freelancer who works in a creative industry, such as photography. It’s a fun way to show off your personality at the same time you prove your skills. And many times, that’s exactly the combination you need.

Branding

You might think of branding as something that’s only applicable to companies and large corporations. But individuals can have their own personal brands, too — and that’s something you definitely want to show off in a CV submission.

What colors do you use on your website or in your LinkedIn header? Do you have a logo with your name? What font is on your business cards? Incorporate all of these elements in your resume email. This will help your application — and you — be as memorable as possible. Our Blue CV template by Martin Nikolchev has a bold blue background with simple, no-frills fonts that are perfect for a computer or web designer.

How to send a resume via email

Now that you know what to write when sending your resume via email, it’s time to start designing! Our resume email templates can simplify your job search and help you stand out in a crowd of applicants. With these ready-to-use HTML templates, it’s fast and easy to customize the graphics and typography to reflect your experience and your personal brand. Then export the finished email to your Gmail account as an HTML message.

You can access the templates with a free trial of BEE Pro. With a BEE Pro subscription, you’ll be able to:

A BEE Pro account also gives you the ability to save your resume templates so you can re-use them again and again throughout your job search. Ideally, your resume will be tailored to the specific job you’re applying for — which can mean extra work for you as you edit your resume every time you send it somewhere new. That’s where a resume email template saves time in the job search process: It’s simple to pull up your pre-saved template and make a few quick changes with the BEE editor before sending your resume out again.

You can also save time by exporting your resume email straight to your Gmail drafts. From there, you can make any final tweaks to the message before adding a recipient and a subject line and sending it off.

Wrap-up: Sending your resume through email

Your resume or CV represents you, so it’s essential to design it well. Send a well-organized, visually attractive resume email to showcase what you bring to the table. Platforms such as Jooble, a website that shares hundreds of thousands of vacancies, can help you find the jobs you're interested in. Then all you have to do is send your resume email template with BEE and rinse and repeat until you land that dream job.

Email strategies you’ve likely heard of but haven’t implemented yet

While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 
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How to Leverage Email Campaigns to Gather Sincere Product Reviews

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns. Keep reading to learn how!
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Jan 22, 2025

How Beefree is Helping Email Makers Scale Their Production

2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you.
Beefree team
Jan 6, 2025

Email strategies you’ve likely heard of but haven’t implemented yet

While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 
Kruti Shah
Kruti Shah
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Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

How to Leverage Email Campaigns to Gather Sincere Product Reviews

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns. Keep reading to learn how!
Beefree team
Beefree team
22 Jan
2025

What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns.

Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

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