.webp)
In a rapidly evolving digital landscape where algorithms and user preferences change at the speed of light, BlueprintNYC reminds us that email should be fun.
BlueprintNYC is an award-winning agency based in New York City that pairs “art and science to design experiences that engage hearts and minds to incite action.” As for all agencies, scalability, ease of use, and seamless integration with their clients’ ESPs are the key factors that enable real success from email campaigns.
Today we bring Nicolas “Nico” Bogdan, Sr. Comms & Engagement Producer at BlueprintNYC to share how they transformed their email program from a time-sucking machine to a well-oiled collaborative effort.
What follows are excerpts from our conversation with Nico Bogdan at BlueprintNYC, edited for readability and engagement.
Struggling with design, collaboration, and deliverability issues
When we design emails, it’s not just for clients but also for our internal communications. These emails vary depending on what's happening in the company, but one of our regular practices is sharing weekend highlights. Every Monday, team members share what they did over the weekend—whether it’s something fun, personal milestones, or volunteer work—and we transform these into a quick-hit Monday afternoon culture & company news update called “THE WEEKENDER!”
This weekly email and our monthly newsletter became our creative playground. We experiment with layouts, different formats, spacing, and graphics. It was all about pushing the boundaries and having fun. But our old tool started holding us back. It was more of an email distribution platform than a true design tool.
It lacked the flexibility we needed for customization and collaboration, not just for our emails but for our clients. As a team, it was difficult to work together efficiently, and design became frustrating instead of inspiring.
The tipping point came when we discovered that our emails weren’t just missing the mark visually—they were sometimes ending up in spam folders or being blocked entirely, depending on our client’s email suite. That’s when we knew we needed something more robust and reliable to keep up with our creativity and our clients' requests.
An unexpected, happy solution
Beefree came to us by chance almost two years ago. One of our clients was using it, and it was really easy for us to design and push communications wherever they needed them.
It took us a little while to finally create our own account, but once we did, it was seamless.
Nothing changed for our clients, only fewer issues the ease of integrating our emails for distribution to their teams. We went straight to creating workspaces and folders to organize our comms plans and events of all sizes.
The best part is, if clients have any changes, we can bring another teammate from a different department.They can be trained easily on Beefree because there really isn’t a learning curve once you understand the basics.
"The collaboration on Beefree is also so much better than our previous ESP. It's really easy and accessible. Multiple team members can work on the communications simultaneously, so that's ideal."
The new standard for email production
I enjoy creating engaging internal campaigns with Beefree, and I love that it gives our team complete control over the visual elements across all our communications.
Our email production process has become 25% faster, thanks to the use of standardized templates, Saved Rows, and more streamlined collaboration tools. This new approach allows us to cut down on repetitive tasks and focus more on creativity and execution.
Before, the process was tedious and full of unnecessary steps—we had to manually inspect HTML, import it into builders, and move it between platforms before sharing it with clients. This opened up countless opportunities for errors and wasted time.
Now, with a structured, efficient system in place, the quality of our work has increased by 50%, and we have a lot more fun designing, setting a new standard for email production within our team.
Wrap up
Using Beefree, the BlueprintNYC team experienced a significant transformation in their communication processes. The collaborative tools, improved asset management, and significant time savings all contributed to their success. BlueprintNYC’s success story demonstrates the importance of choosing the right platform to enhance communication efficiency. Read more about their success story with Beefree here.
To try first hand how Beefree can transform your organization's communications, create a free account and get started now!
