BlueprintNYC: Achieving 50% higher design quality and 25% faster production

"Our work quality has improved by 50%. We follow a structured program, leading to high response rates due to clear and visually appealing communications."

Higher design quality and faster production

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For BlueprintNYC, email design used to be a frustrating and time-consuming process, limited by the capabilities of their email design software. As a leading engagement agency specializing in production, communications, and learning & performance—particularly for large-scale events and year-long campaigns in the pharmaceutical industry—email plays a crucial role in their operations.

Faced with frequent collaboration bottlenecks, limited design flexibility, and delivery issues, Nico Bogdan, producer & designer at BlueprintNYC, began searching for a tool to improve design quality and streamline their workflow.

The challenge: Creative bottlenecks and limited collaboration

Using their previous ESP as an email builder, the team felt limited in their creative efforts. The lack of collaboration features made it difficult for multiple team members to work on projects simultaneously, leading to delays and inconsistencies.

BlueprintNYC’s team had ambitious goals to create more dynamic content for their weekly newsletters and community updates. However, the ESP’s limitations forced them to compromise on design and structure, stifling the creativity they wanted to unleash in both internal and client-facing communications.

A happy solution that unlocks creativity and collaboration

Nico discovered Beefree through a client who was integrating the tool into their communications platform kit. Beefree’s features—such as customizable workspaces, embedded folders, and real-time collaboration—seamlessly complemented the agency’s existing software, addressing their design flexibility and collaboration challenges.

Client-specific workspaces for streamlined processes & seamless collaboration

After adopting Beefree, Nico and his team quickly integrated it into their workflow. They set up client-specific workspaces and embedded folders for ongoing projects, making archiving and accessing historical data easy. This organization allowed multiple team members to collaborate on communications simultaneously, significantly improving their workflow.

Nico noted how duplicating, copying, and templatizing past designs streamlined their design process. Beefree's new asset organization capabilities enhanced the platform’s adaptability, boosting internal and external communication efficiency.

Higher design quality and faster production

50% higher design quality: Beefree’s powerful design tools significantly improved the look and feel of BlueprintNYC’s email communications. The team regularly receives praise from clients for the beauty and clarity of their emails. Internally, newsletters and community updates became more engaging and visually dynamic.
25% faster production time: Beefree’s Saved Row templates and real-time collaboration capabilities reduce email production by 25%, allowing the team to focus more on strategy and creativity rather than on routine tasks.
Effortless cross-platform exporting: Beefree’s clean HTML export functionality improved email delivery rates across platforms like Gmail and Outlook, ensuring consistent quality and reducing the risk of emails landing in spam folders.
Enhanced collaboration: Beefree enables multiple team members to work on the same project simultaneously without overwriting each other's work. This fluid collaboration minimizes errors and improves project turnaround times, particularly for large-scale client communications.

"The collaboration on Beefree is much better than our previous ESP. It's really easy and accessible. Multiple team members can work on the communications simultaneously, so that's ideal."

Nicolas Bogdan

Sr. Comms & Engagement Producer, BlueprintNYC

"Beefree is a fantastic tool for the team to easily reference formatting used in previous email designs. We save 25% more time by utilizing Saved Rows and Templates."

Nicolas Bogdan

Sr. Comms & Engagement Producer, BlueprintNYC

"I enjoy creating engaging internal campaigns with Beefree, providing our team with complete control over the visual aspects to ensure a unified and polished look."

Nicolas Bogdan

Sr. Comms & Engagement Producer, BlueprintNYC

"Our work quality has improved by 50%. We follow a structured program, leading to high response rates due to clear and visually appealing communications."

Nicolas Bogdan

Sr. Comms & Engagement Producer, BlueprintNYC

Looking forward: Continued growth with Beefree

As BlueprintNYC continues to harness Beefree's full capabilities, its communications strategy is poised for even greater efficiency and creativity. The team is particularly excited about upcoming integrations that will streamline its workflows even more and provide enhanced analytical capabilities to measure the effectiveness of its communications more precisely.

This commitment to continuous improvement ensures that BlueprintNYC can remain flexible and responsive to both client needs and industry trends.

Discover the Beefree advantage

Are you ready to transform your email production process? Join BlueprintNYC in leveraging the power of Beefree to boost your team's productivity, creativity, and overall output quality.