Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.
Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.
These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:
- Community favorites: Campaigns you searched for, saved, and clicked on the most.
- Innovation and trends: Designs that pushed boundaries and set new benchmarks.
- Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Why these awards matter
Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:
- Stay ahead of trends: Understand the latest innovations shaping the industry.
- Refine your strategy: Learn how to balance creativity with proven marketing principles.
- Elevate your designs: Incorporate bold, eye-catching elements into your emails.
Not another boring resource: Here's what's inside
The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.
- Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
- Easy access to all winning emails and categories: All of the best of the best in one place.
- The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
- Exclusive Beefree deal: Black Friday came a little late, but we delivered.
- and so much more!
A closer look at the winning categories
We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.
- Welcome emails
- Product launch
- Re-engagement emails
- Pet emails
- Outdoor/travel emails
- Drinks emails
- Subject line
- Best CTA
- Quiz
- Seasonal email
- Most creative email
The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.
Download the full Awards resource to access all the winners, runner-ups, and actionable insights.
A sneak peak
From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:
🥇Best welcome email: Miro
First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs.
Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.
🥇Best product launch: Volkswagen
Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible.
Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.
🥇Best re-engagement email: Sometimes Always’
Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance.
Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.
🥇Best seasonal email: Touchland
Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional.
These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.
What next? Turn inspiration into action
The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:
- Leverage pre-built templates: Use designs inspired by the winning emails to jumpstart your projects.
- Streamline collaboration: Work seamlessly with your team to refine your campaigns.
- Export effortlessly: Take your designs from Beefree to platforms like HubSpot, Mailchimp, and beyond.
Join the celebration
The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.
Here’s to a future filled with creativity, connection, and campaigns that inspire.
