Expertise

Why aren't people reading my emails?! You just sent a very important email communication to a group of stakeholders. And you know its good and thorough. Ever...

It is no secret that over the last decade, there has been a focus on prioritizing diversity, equity, and inclusion. We have seen this shift in the workplace ...

Email marketing is an essential part of your business, but it's something that can get expensivevery quickly. How can you create an email marketing campaign ...

Confession: My email creation process is often haphazard. And that’s a problem. Inefficiencies, inconsistencies, poor planning… it all adds up to a disaster ...

A carbon footprint is the amount of greenhouse gas created through our everyday tasks.According to Statista, “the sending of one email is estimated to produc...

According to the Adobe Financial Analyst Meeting, there will be 900M Communicators and 68M Creative Pros by 2024. The democratization of design and the arriv...

According to a 2020 study by Android Authority, 81.9% of participants use dark mode on their phones and 64.6% of participants expect sites and apps to automa...

The word “engagement” gets thrown around in the marketing community and it's especially nebulous when applied to email marketing.On the surface, measuring em...

It’s December, which means the holiday shopping season is in full swing. You might think it’s too late to start your seasonal campaigns, but there are still ...

Providing the best customer experience includes developing a strong e-commerce presence. Whether you’re a large or small business, every detail from your web...

If your product lives on a screen, why not use screenshots as your images! Check out this great example from a Grammarly email that uses screenshots as images in its modular design.

Thoughtful content connects with your target audience and guides them to complete a specific action. Whether that action is to subscribe, purchase or review ...