Articles by this author
The Non-Marketer’s Guide to Writing Emails Like a Copywriter
Why aren't people reading my emails?! You just sent a very important email communication to a group of stakeholders. And you know its good and thorough. Ever...
4 Steps for Writing Better Emails and Collaborating Efficiently.
Confession: My email creation process is often haphazard. And that’s a problem. Inefficiencies, inconsistencies, poor planning… it all adds up to a disaster ...
Mail Privacy Protection is Here—And It Wrecked Your List-Pruning Strategy
Big, beefy open rates are a badge of honor in the email marketing biz. But open data has always been a tad unreliable—“noisy” is the word data nerds use to d...