Beefree blog

Why Beefree is the Preferred Email Editor for Businesses of All Sizes

Emily Santos
Emily Santos
Feb 14, 2024
Why Beefree is the Preferred Email Editor for Businesses of All Sizes
Why Beefree is the Preferred Email Editor for Businesses of All Sizes

In its unwavering mission to democratize content design, Beefree has consistently fostered a new era of creative freedom. In 2023 alone, a remarkable 180,403 new Beefree users, spanning freelancers, startups, SMBs, and large-scale enterprises, joined our community. Additionally, we supported the creation of a staggering 1,704,600+ emails and landing pages, showcasing Beefree's widespread adoption and impact.

As we look back on the accomplishments of Beefree, we celebrate how our users harnessed our email editor to optimize their email marketing efforts, leading to unprecedented success. This blog explores why and how Beefree stands out as the preferred email editor for businesses of all sizes, delving into the reasons behind its popularity and the tangible benefits it offers in the realm of digital communication.

How Beefree Users Transformed Objectives into Achievements

Due to Beefree's versatility and advanced features, our community is composed of a dynamic range of businesses. While these organizations are vastly different in size and workflows, they shared common objectives they need to meet for their email marketing efforts:

By integrating Beefree into their everyday email creation process, these businesses have propelled their email marketing efforts and thrived in an ever-evolving landscape. But don’t take our word for it - let’s dive into the data-driven insights and compelling testimonials that showcase the tangible results achieved within our vibrant Beefree community.

Under the influence of Beefree's versatile features, our community has evolved into a dynamic mix of businesses, ranging widely in size and workflows.

These organizations, despite their differences, share common objectives for their email marketing endeavors, including:

  • building trust, recognition, and standing out in a competitive space;
  • allocating their resources to help them do more with less time; 
  • streamlining team collaboration and efficiency.

By seamlessly integrating Beefree into their daily email creation processes, these businesses been able to effortlessly thrive in an ever-evolving landscape. Rather than taking our word for it, let's delve into the data-driven insights and compelling testimonials that vividly demonstrate the tangible results achieved within our vibrant Beefree community.

The following exploration encapsulates how Beefree users transformed their objectives into remarkable achievements, showcasing why Beefree has become the preferred email editor for businesses of all sizes.

Objective #1: Strengthen brand trust, recognition, and consistency

An increase in the importance of lasting first impressions and competition in the inbox has influenced marketers to prioritize standing out. For many, their first instinct is to experiment with design, layout, and elements in order to stand out. While we’re huge advocates for exploring creative solutions, many forget that while experimenting, staying on brand and being easily recognizable is king.

Crafting engaging and personalized content while staying on brand requires a balance of design flexibility and design systems to capture attention without compromising the established brand identity. 

For many of our users, maintaining this balance is a breeze. Beefree offers tools, options, and features to ensure brand consistency across all designs. Similarly, our platform allows for unbound design flexibility to encourage users to explore new and innovative engagement strategies. 

In a recent survey, 85% of our users stated to have improved the creation of on-brand assets by at least 50%, here's how:

1. Easy-to-build design systems 

Users leverage the platform's robust features to create email design systems that ensure their messages consistently reflect the company's identity, regardless of who designs them. 

Within just a few minutes, Beefree users can effortlessly incorporate brand elements such as logos, color palettes, icons, social links, fonts, and more into their Workspace’s Style Settings to make the creation of new and on-brand emails and pages a breeze, ultimately contributing to a stronger brand presence and increased engagement.

source: https://app.userevidence.com/assets/8918QDXZ

Saved and Synced rows, specifically, are a powerhouse when it comes to email design systems. Saved rows are content blocks created once and then saved for reuse in all of your designs.

Synced rows take this one step further and allow you to “sync” a specific row so any changes you make in one place auto-populate in all other designs where that row lives.  

2. A builder with no limits  

Because our users feel secure that all their designs are on-brand, they're able to experiment with their engaging elements more often.

While email builders in many CRMs and ESPs are limiting and force you into one design philosophy, Beefree's no-code, drag-and-drop, and flexibility empowers users to create truly unique designs. This freedom ensures that email recipients are always deligted with interactive elements or multimedia campaigns.

source: https://app.userevidence.com/assets/7148PTKQ


3. WYSWYG: What you see is what you get

Sometimes, sending emails can feel like the wild wild west, particularly when uncertainties arise regarding how your emails will render across various devices and email clients. This is especially true when it comes to experimenting with new designs and striving to maintain brand consistency. 

Beefree helps mitigate these concerns with responsive design capabilities that bring users peace of mind by offering the ability to ensure that their emails adapt seamlessly to diverse screen sizes and resolutions. Our email and page builder provides an interface that permits users to design emails and pages directly for “desktop” and “mobile versions” to create unique experiences specific to each device. 

Mobile Design Mode allows you to change the font size, alignment, padding, and the ability to display elements specifically for mobile devices for successful and worry-free email campaigns.
 

source: https://app.userevidence.com/assets/2607BAIW

4. Extending their reach beyond email marketing 

For our Beefree-proficient users, boosting trust and staying ahead of the competition spans beyond email marketing. When looking for ways to maximize the impact of their content across multiple touchpoints, Beefree becomes a valuable asset to increase their outreach, engage a wider audience, and maintain a unified and recognizable brand presence. 

Within the Beefree builder, users effortlessly repurpose their visually compelling email content for various digital channels, such as social media, websites, and landing pages. 

source: https://app.userevidence.com/assets/9094AVIH


Objective #2: Elevating campaign performance to new levels 

At the core of our philosophy is the belief that exceptional design comes with high-performance results, a principle our users have experienced firsthand. We've designed solutions that empower our users to dedicate more time towards refining their email campaign designs, exploring innovative design strategies, and fortifying their brand image. As a result, they have been able to elevate their campaign performance to previously unprecedented levels within a short timeframe.

Beefree users have witnessed a notable surge in both CTR and ROI, attributable to visually captivating and responsive campaigns that connect with the intended audience.

source: https://app.userevidence.com/app/testimonials/6040

1. Maximizing Click-Through-Rate 

While Beefree makes no guarantees of increased Click-Through-Rate (CTR), many users do see a positive impact in this metric after integrating our tool into their everyday email creation workflows. In fact, Beefree users have seen an average increase of 24.96% increase in Click-Through-Rates since using our builder. 

source: https://app.userevidence.com/app/content_assets/13942

Although CTR is influenced by various factors, including content relevance and send timing, the primary driver is often the design itself. The platform's user-friendly interface allows for the seamless incorporation of interactive elements, such as surveys, polls, compelling GIFs, videos, and clear and bold calls to action. 

As a result of on-brand communications and highly interactive design, users notice an increase in user engagement and conversions through improved click-through rates.

Additionally, Beefree users strategically optimize their CTR through A/B testing, effortlessly creating and exporting different versions of an email to identify the most effective combinations and further enhance campaign performance.

2. Increasing return on investment 

73% of Beefree users have seen a swift ROI within just three months of adoption. This financial metric highlights not only our builders' ability to deliver significant and quantifiable outcomes for email marketing but also its contributions to overall business growth and success. 

source: https://app.userevidence.com/assets/3968JQAM

Objective #3: Doing more with less time

In a fast-paced environment such as email marketing, saving time and optimizing resources is crucial for maintaining agility, reducing costs, and increasing overall productivity. 

Beefree users have embraced our tool to improve their efficiency while remaining nimble in adapting to evolving industry trends, ensuring sustained success in the dynamic realm of email marketing. In fact, 82% of Beefree users say our tool has allowed them to create emails and landing pages much faster. One of our users shares: 

"Within 1 hour creating a full compatible newsletter, ready to be send. Reduce my developing time with 50% and compared to other e-mail marketing tool 100% better. More flexible, more options and always pixel perfect.''

Here are some of the Beefree capabilities that have allowed users to save an average of almost 13 hours per month on designing.  

1. Easy integration to popular sending platforms 

Although Beefree is agnostic in nature, our users benefit from the ability to seamlessly export emails to their favorite sending platforms like HubSpot, Mailchimp, Salesforce, and more. In 2023 66,487 emails were sent using the “export to sending platform” feature, allowing a smooth transition from design to deployment.

source: https://app.userevidence.com/assets/6475ZMRI

2. AI Assistant that makes writing engaging copy seamless

For many users, Beefree enhances the creative process with its AI Assistant, an invaluable companion that expedites the creation of compelling copy. Whether starting from scratch, revising existing copy, optimizing for SEO, or translating copy for multiple languages - our AI Assistant aids users in bringing their creative visions to life effortlessly.

3. 1,600+ email and page templates for every occasion

Our extensive collection of 1,600+ email and page templates provides users with a strong starting point for their email and landing page campaign creation. All Beefree templates are designed for conversion and offer diverse options to meet various industries, styles, and purposes.

By reducing the need to start from scratch, users can accelerate their design process and focus more on fine-tuning and customizing their campaigns rather than investing extensive hours in initial design research and creation. 

262,697 emails and pages were created using our templates in 2023, allowing hundreds of users to craft visually stunning and impactful email campaigns with unparalleled ease and efficiency, regardless of their design expertise or experience level.

source: https://app.userevidence.com/assets/9921CTHL

Objective #4: Streamlining team communication and collaboration 

As organizations navigated challenges and pursued their objectives of optimizing their email marketing efforts, Beefree played a pivotal role in strengthening team communication and collaboration to ensure everyone was aligned. 

Beefree offers a suite of features that cater to the unique needs of teams of varying sizes and multiple email design projects. From facilitating review processes to organizing workspaces and managing user roles and permissions, Beefree optimizes collaboration, particularly with the commonality of remote work and the need for global connectivity.

source: https://app.userevidence.com/assets/6721XILT

While we offer a myriad of options for collaboration, here are some of our standout features: 

1. Design Import Link 

The Design Import Link feature in Beefree proves to be a game-changer for collaborative efforts, making it easy for organizations to share designs across teams, external agencies, or clients.

This feature eliminates the need for cumbersome file transfers and offers a swift and secure method for sharing designs. Moreover, the design import link ensures efficient organization management, making transitions, such as account changes and Beefree onboarding, smoother and more effective.

source: https://app.userevidence.com/assets/5164YHSO

2. Review for Approval

For Enterprise plans, our Review for Approval flow eliminates the need for users to juggle multiple tools for design and approval, saving users valuable time. Additionally, this streamlined and efficient process contributes to the delivery of high-quality, compliant, and on-brand final emails and pages. 

When paired with the ability to leave design-specific comments and collaborate on designs simultaneously, Beefree truly becomes a seamless all-in-one solution for finding inspiration, designing, collaborating, and beyond.

source: https://app.userevidence.com/assets/5967OUSE

3. Workspaces 

As our users’ teams grow, so do their needs for better organization and management of assets.

Workspaces allow growing teams to create dedicated areas where different departments can work simultaneously on projects that support their unique initiatives. Each workspace has its own centralized location to store and share newsletters and pages and ensures that creating on-brand designs is effortless. 

Additionally, you can copy your pre-defined Style-settings into a new workspace, along with any folder, projects, or templates essential to email creation.

Whether managing client-specific designs or organizing campaigns by department, Workspaces ensures users can efficiently collaborate and navigate their projects, fostering a more productive workflow within Beefree.

source: https://app.userevidence.com/assets/2487SAUG

3. User Roles & Permissions 

User roles and permissions are a great way to ensure that all team members are aligned. User roles and permissions are unique to each Workspace allowing cross-departmental collaboration to still happen, but within the confines of that Workspace permissions.

source: https://app.userevidence.com/app/testimonials/31302

Unleash Your Email Marketing Potential: Beefree Academy

Recognizing the diverse needs of our users, we've established the Beefree Academy as a comprehensive resource to bridge the gap between potential and proficiency. This centralized learning hub is more than just a collection of tutorials; it's a tailored educational experience crafted to empower businesses of all sizes.

Whether you're a startup, an SMB, or a large-scale enterprise, the Beefree Academy provides the tools and knowledge needed to maximize your email marketing efforts, ensuring that our email editor becomes an invaluable asset in achieving your business objectives.

Lastly, what has stood out the most for users is Beefree’s ability to meet them where they’re at. Our “upgrade as you grow” pricing stands as a testament to our commitment to accessibility and scalability, and the success stories we share today support its effectiveness.

If you think Beefree might a right fit for you, consider this your formal invitation to join our growing community of 322,232 freelancers, SMBs, and enterprise users. The best part? It's completely free. Happy Designing! 

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2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. 

At Beefree, we’ve had a front-row seat to all the incredible ways you scaled your email production. With templates that sped up creation and workflows that brought your team closer, you’ve redefined what it means to create emails that inspire and deliver.

Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you. 

Total number of emails created: 1,648,180

That’s right—over 1.6 million emails were crafted using Beefree this year, each one a testament to your creativity and efficiency. Everyone from small startups to large enterprises, and teams across the globe harnessed the power of Beefree.

The templates that powered your success

Out of the 1.6 million emails created this year, 178,199 started with a little help from our template catalog.

Our most loved categories included:

  • Templates for Gmail & Mailchimp: Whether you were crafting a campaign or a one-off blast, these platform agnostic templates made it easy to integrate design and delivery effortlessly.
  • Password-reset emails: You proved that even the most utilitarian messages deserve to be noticed.
  • Notification email templates: From order confirmations to system alerts, these templates kept your communications clear, concise, and on-brand.

These favorites highlight a vital truth: even the simplest communications can leave a lasting impression. Templates have become your secret weapon, allowing you to hit the ground running, save time, and focus on the creative flair that makes your emails stand out.

(source)

Total time saved per week: 2 hours

Time is money, and in 2024, Beefree users saved big. On average, 59% of users shaved off at least 2 hours per week on email creation, giving them more time to focus on strategy, creativity, and all the other things that make their emails shine. But that’s just the tip of the iceberg.

An impressive 81% of users reported being able to design emails at least 3x faster since implementing Beefree. What used to take hours now takes mere minutes with pre-designed templates and built-in collaboration tools. 

(source)

More time saved = more time to design

By cutting down on the nitty-gritty of email production, like formatting, coding, and repetitive edits, Beefree gave you the freedom to focus on what truly matters: design. 

With more time on your hands, you experimented with bold new layouts, fine-tuned your visual storytelling, and perfected those interactive elements that kept your audience engaged.

(source)

84% of Beefree users saw an increase in design quality after implementing our tool and 84% have increased on-brand email creation by 50% or more. 

Think about it: The less time on production meant more time to think creatively and innovate.

New height reached 

With more time on your hands and even more accessible design solutions, 2024 became the year you pushed boundaries and achieved more than ever before. And as your email production scaled, so did your ambitions. 

This surge in productivity and creativity signaled that you were ready for the next step—a plan that could grow alongside you and offer even more tailored support for your evolving needs. Recognizing this, we launched our Business Plan in May, designed specifically to meet you where you’re at. 

This plan was crafted to offer the advanced features and scalability that busy teams need, like enhanced collaboration tools and more customization options. 

Is the Beefree HTML Email Builder Right for You? >

After upgrading to a paid plan, 41% of Beefree users saw an ROI in just under a month! 58% report that Beefree has been a KEY part of scaling their email programs. 

(source)

Beautiful design matters 

A well-crafted email design does more than look good; it communicates your brand’s personality, values, and message in a way that’s instantly recognizable and engaging. It draws the reader in, guides their eyes through the content seamlessly, and encourages action, whether it’s clicking through to a website, signing up for an event, or making a purchase.

In 2024, you embraced the power of beautiful design like never before, and you were rewarded for it. Beefree users increased their CTR by an average of 25%.

The marketing ROI on the one email alone was immeasurable. Open rates increased by over 20%, engagement rates by 31%, and best of all, the subscribers fell under a healthy .1%. All are driven by the creative firepower of Beefree. 

Aimee Meester
, Founder and CEO, Madison Taylor Marketing 
Read the case study

In a digital landscape where first impressions are everything, beautiful design isn’t just nice to have—it’s a necessity. And with Beefree, creating visually appealing emails has never been easier, empowering you to continue delivering designs that captivate and convert.

We can’t wait to see what you create next.

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But first, what is an award-winning email? 

Winning emails like Miro’s welcome series and the AllTrails x Calm collab didn’t just meet expectations—they redefined them. Besides being the most loved by the RGE community, the winning emails beautifully balanced creativity, trends, and best practices. They gave us insight into the future of email design and how to break the rules intentionally. 

While each email was different in its own unique way, we noticed a consistent pattern in them all: On-brand, but never boring. Let’s take the emails by Sundays as a really good example of staying on brand. Everything from their Black Friday emails to their order confirmation emails follows the same brand guidelines, ensuring a cohesive experience at every touchpoint. 

Resource from our Award Ceremony

This realization was validating! As marketers, we know how important presenting a cohesive experience is for brand recognition, awareness, and loyalty. But as passionate designers, we're always looking at the next cool design trend. This pattern of "on-brand, yet never boring" pushes us to explore new and creative ways to showcase our branding and spread our message.

Designing on-brand, never-boring emails with Beefree

Beefree makes balancing creativity with your brand guidelines seamless. Its combination of brand management, productivity solutions, and a no-code drag-and-drop editor enables everyone to create beautiful designs that inspire people to action and drive results. 

uevi.co/4075ZNTX

Step 1: Set your brand guidelines

Your brand, your rules. Lock in colors, fonts, and logos so your emails look like you —even if Greg from accounting gets a little too creative with the copy. 

There are several ways to set your brand guidelines in Beefree, but our favorite is to use our “Get Brand Styles” feature, which can be accessed in your workspace’s style settings.


Once you’re in your settings, click on “Get brand styles” and input your website’s URL. From there, Beefree will retrieve your brand’s colors, fonts, and social links. You can learn more about this feature here

Once you import your brand’s essentials, you can continue to add brand elements. You can get as granular as you’d like. From a predefined width for emails and pages, to the appearance of your CTAs. 

With our Advanced Style Kit, you can even set predefined background colors, set the appearance of lists, and tables. 

Once you add your style settings, every email your team creates with Beefree will have the same brand colors, icons, links, fonts, and whatever else you decide to assign. Now, let’s say you want to take things one step further. 

Step 2: Create re-usable content blocks 

Beverage brand and winner of our Endless Cheer Award, “Athletic Brewing,” is a great example that following a template doesn’t have to be restrictive. 

All of their holiday templates follow a similar layout: A hero section with a standout image, a large title, body text, and a CTA followed by a similar content block below. 

Resource from our Award Ceremony


Beefree’s Saved and Synced Rows are an easy way to build out templated layouts for your emails. Most users turn frequently used content blocks, such as headers or footers, into Saved Rows so they can easily use them in other designs. You can also save rows as “Synced” when you want to apply any changes made to a row to all of your other email templates. 

You can find all of your Saved and Synced Rows in the builder's Rows tab by selecting “My Saved Rows.”

Templates and re-usable content blocks aren’t just made to help you speed up creation time; they’re about allowing you and your team more time to be creative. The less time you spend worrying about what layout to create, the more time you can spend coming up with clever messaging or taking high-quality product shots. 

uevi.co/1491YKUH

Let’s get to the fun stuff.

Step 3: Bring your visions to life 

In our downloadable resource, we shared the characteristics of each email that made it stand out. We highlighted key elements such as persuasive copy, value-driven content, actionable CTA’s, interesting layouts, and so much more. 

We could spend hours sharing tips and tricks to emulate the award-winning characteristics of an email, but for now, we’ll share some of Beefree’s features that can help take your emails from “meh” to “Why didn’t I think of that?” 

Display conditions

Why settle for one-size-fits-all when you can design emails that feel like a direct DM to each recipient? Beefree’s Display Conditions feature allows you to pick a condition (or write one from scratch if you are technically savvy), apply it to a row, and thus show different content based on the recipient. 

We can see a great example of how Display Conditions could be used in Rael’s award-winning email below: 

Really Good Email Awards Deck

The “Hook, Line, and Sinker” Awards goes to Rael for its charming abandoned cart email that feels like a warm reminder rather than a hard sell.  Instead of just pushing one product, the thoughtfully curated product suggestions make it easy to explore complementary items. 

uevi.co/7663GXCO

Interactivity

Throughout all winning emails, we saw brands bring their message to life with movement. Whether they used videos, gifs, icons, or crafted visually interesting layouts – making their emails interactive was crucial in getting our attention. 

Resource from our Award Ceremony

With Beefree, you can turn your designs into playgrounds. Easily add videos, GIFs, countdown timers, surveys, hover effects, and more. To see what’s possible, we recommend browsing through our template catalog! 

Mobile design mode 

Part of crafting a truly on-brand experience is ensuring that your brand looks good anywhere. Beefree takes responsiveness and dynamic design to the next level by allowing you to create custom mobile experiences. With Mode Design Mode you can re-arrange, re-size, and remove elements for smaller screens. 

uevi.co/2498UJQM 

Step 4: Let AI take care of the little things 

Creating award-winning emails takes vision, creativity, and time. But let’s be honest—sometimes, the little tasks, like tweaking ALT text or sourcing the perfect image, can slow you down.

With Beefree’s AI-powered solutions, you can let your eager intern handle the busy work while you focus on making your emails unforgettable.

AI Image Generator

Struggling to find the perfect image? Beefree’s AI Image Generator lets you create custom visuals that enhance your email’s message. Just add an image block to your email and in the Content Properties panel on the right, click “Create with AI,” then fill out the details. For additional prompt suggestions visit this support page

Alt Text Generator

For us, alt text isn’t just a best practice—it’s essential for creating accessible emails. But crafting the perfect descriptions for every image can feel like a chore.

 Beefree’s AI ALT Text Generator takes care of it for you, automatically generating accurate and descriptive ALT text for your images, gifs, icons, and stickers. 

AI Copy Assistant 

When Greg from accounting gets a bit of writer’s block or when you need a little help writing a catchy CTA, AI is here to help generate bold and fresh ideas. 

Ready to start designing? 

A really good email involves a balance of best practices and bold moves. The winning emails didn’t just make an impact; they set the standard for what’s possible in email marketing. Now, it’s your turn to take the lessons, insights, and inspiration from these campaigns and channel them into your next great idea. Start designing with Beefree for free!

If you’re looking for even more inspiration or tactical takeaways, don’t forget to download the deck or watch the Award ceremony replay! 

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