Beefree blog

Why Beefree is the Preferred Email Editor for Businesses of All Sizes

Emily Santos
Emily Santos
Feb 14, 2024
Why Beefree is the Preferred Email Editor for Businesses of All Sizes
Why Beefree is the Preferred Email Editor for Businesses of All Sizes

In its unwavering mission to democratize content design, Beefree has consistently fostered a new era of creative freedom. In 2023 alone, a remarkable 180,403 new Beefree users, spanning freelancers, startups, SMBs, and large-scale enterprises, joined our community. Additionally, we supported the creation of a staggering 1,704,600+ emails and landing pages, showcasing Beefree's widespread adoption and impact.

As we look back on the accomplishments of Beefree, we celebrate how our users harnessed our email editor to optimize their email marketing efforts, leading to unprecedented success. This blog explores why and how Beefree stands out as the preferred email editor for businesses of all sizes, delving into the reasons behind its popularity and the tangible benefits it offers in the realm of digital communication.

How Beefree Users Transformed Objectives into Achievements

Due to Beefree's versatility and advanced features, our community is composed of a dynamic range of businesses. While these organizations are vastly different in size and workflows, they shared common objectives they need to meet for their email marketing efforts:

By integrating Beefree into their everyday email creation process, these businesses have propelled their email marketing efforts and thrived in an ever-evolving landscape. But don’t take our word for it - let’s dive into the data-driven insights and compelling testimonials that showcase the tangible results achieved within our vibrant Beefree community.

Under the influence of Beefree's versatile features, our community has evolved into a dynamic mix of businesses, ranging widely in size and workflows.

These organizations, despite their differences, share common objectives for their email marketing endeavors, including:

  • building trust, recognition, and standing out in a competitive space;
  • allocating their resources to help them do more with less time; 
  • streamlining team collaboration and efficiency.

By seamlessly integrating Beefree into their daily email creation processes, these businesses been able to effortlessly thrive in an ever-evolving landscape. Rather than taking our word for it, let's delve into the data-driven insights and compelling testimonials that vividly demonstrate the tangible results achieved within our vibrant Beefree community.

The following exploration encapsulates how Beefree users transformed their objectives into remarkable achievements, showcasing why Beefree has become the preferred email editor for businesses of all sizes.

Objective #1: Strengthen brand trust, recognition, and consistency

An increase in the importance of lasting first impressions and competition in the inbox has influenced marketers to prioritize standing out. For many, their first instinct is to experiment with design, layout, and elements in order to stand out. While we’re huge advocates for exploring creative solutions, many forget that while experimenting, staying on brand and being easily recognizable is king.

Crafting engaging and personalized content while staying on brand requires a balance of design flexibility and design systems to capture attention without compromising the established brand identity. 

For many of our users, maintaining this balance is a breeze. Beefree offers tools, options, and features to ensure brand consistency across all designs. Similarly, our platform allows for unbound design flexibility to encourage users to explore new and innovative engagement strategies. 

In a recent survey, 85% of our users stated to have improved the creation of on-brand assets by at least 50%, here's how:

1. Easy-to-build design systems 

Users leverage the platform's robust features to create email design systems that ensure their messages consistently reflect the company's identity, regardless of who designs them. 

Within just a few minutes, Beefree users can effortlessly incorporate brand elements such as logos, color palettes, icons, social links, fonts, and more into their Workspace’s Style Settings to make the creation of new and on-brand emails and pages a breeze, ultimately contributing to a stronger brand presence and increased engagement.

source: https://app.userevidence.com/assets/8918QDXZ

Saved and Synced rows, specifically, are a powerhouse when it comes to email design systems. Saved rows are content blocks created once and then saved for reuse in all of your designs.

Synced rows take this one step further and allow you to “sync” a specific row so any changes you make in one place auto-populate in all other designs where that row lives.  

2. A builder with no limits  

Because our users feel secure that all their designs are on-brand, they're able to experiment with their engaging elements more often.

While email builders in many CRMs and ESPs are limiting and force you into one design philosophy, Beefree's no-code, drag-and-drop, and flexibility empowers users to create truly unique designs. This freedom ensures that email recipients are always deligted with interactive elements or multimedia campaigns.

source: https://app.userevidence.com/assets/7148PTKQ


3. WYSWYG: What you see is what you get

Sometimes, sending emails can feel like the wild wild west, particularly when uncertainties arise regarding how your emails will render across various devices and email clients. This is especially true when it comes to experimenting with new designs and striving to maintain brand consistency. 

Beefree helps mitigate these concerns with responsive design capabilities that bring users peace of mind by offering the ability to ensure that their emails adapt seamlessly to diverse screen sizes and resolutions. Our email and page builder provides an interface that permits users to design emails and pages directly for “desktop” and “mobile versions” to create unique experiences specific to each device. 

Mobile Design Mode allows you to change the font size, alignment, padding, and the ability to display elements specifically for mobile devices for successful and worry-free email campaigns.
 

source: https://app.userevidence.com/assets/2607BAIW

4. Extending their reach beyond email marketing 

For our Beefree-proficient users, boosting trust and staying ahead of the competition spans beyond email marketing. When looking for ways to maximize the impact of their content across multiple touchpoints, Beefree becomes a valuable asset to increase their outreach, engage a wider audience, and maintain a unified and recognizable brand presence. 

Within the Beefree builder, users effortlessly repurpose their visually compelling email content for various digital channels, such as social media, websites, and landing pages. 

source: https://app.userevidence.com/assets/9094AVIH


Objective #2: Elevating campaign performance to new levels 

At the core of our philosophy is the belief that exceptional design comes with high-performance results, a principle our users have experienced firsthand. We've designed solutions that empower our users to dedicate more time towards refining their email campaign designs, exploring innovative design strategies, and fortifying their brand image. As a result, they have been able to elevate their campaign performance to previously unprecedented levels within a short timeframe.

Beefree users have witnessed a notable surge in both CTR and ROI, attributable to visually captivating and responsive campaigns that connect with the intended audience.

source: https://app.userevidence.com/app/testimonials/6040

1. Maximizing Click-Through-Rate 

While Beefree makes no guarantees of increased Click-Through-Rate (CTR), many users do see a positive impact in this metric after integrating our tool into their everyday email creation workflows. In fact, Beefree users have seen an average increase of 24.96% increase in Click-Through-Rates since using our builder. 

source: https://app.userevidence.com/app/content_assets/13942

Although CTR is influenced by various factors, including content relevance and send timing, the primary driver is often the design itself. The platform's user-friendly interface allows for the seamless incorporation of interactive elements, such as surveys, polls, compelling GIFs, videos, and clear and bold calls to action. 

As a result of on-brand communications and highly interactive design, users notice an increase in user engagement and conversions through improved click-through rates.

Additionally, Beefree users strategically optimize their CTR through A/B testing, effortlessly creating and exporting different versions of an email to identify the most effective combinations and further enhance campaign performance.

2. Increasing return on investment 

73% of Beefree users have seen a swift ROI within just three months of adoption. This financial metric highlights not only our builders' ability to deliver significant and quantifiable outcomes for email marketing but also its contributions to overall business growth and success. 

source: https://app.userevidence.com/assets/3968JQAM

Objective #3: Doing more with less time

In a fast-paced environment such as email marketing, saving time and optimizing resources is crucial for maintaining agility, reducing costs, and increasing overall productivity. 

Beefree users have embraced our tool to improve their efficiency while remaining nimble in adapting to evolving industry trends, ensuring sustained success in the dynamic realm of email marketing. In fact, 82% of Beefree users say our tool has allowed them to create emails and landing pages much faster. One of our users shares: 

"Within 1 hour creating a full compatible newsletter, ready to be send. Reduce my developing time with 50% and compared to other e-mail marketing tool 100% better. More flexible, more options and always pixel perfect.''

Here are some of the Beefree capabilities that have allowed users to save an average of almost 13 hours per month on designing.  

1. Easy integration to popular sending platforms 

Although Beefree is agnostic in nature, our users benefit from the ability to seamlessly export emails to their favorite sending platforms like HubSpot, Mailchimp, Salesforce, and more. In 2023 66,487 emails were sent using the “export to sending platform” feature, allowing a smooth transition from design to deployment.

source: https://app.userevidence.com/assets/6475ZMRI

2. AI Assistant that makes writing engaging copy seamless

For many users, Beefree enhances the creative process with its AI Assistant, an invaluable companion that expedites the creation of compelling copy. Whether starting from scratch, revising existing copy, optimizing for SEO, or translating copy for multiple languages - our AI Assistant aids users in bringing their creative visions to life effortlessly.

3. 1,600+ email and page templates for every occasion

Our extensive collection of 1,600+ email and page templates provides users with a strong starting point for their email and landing page campaign creation. All Beefree templates are designed for conversion and offer diverse options to meet various industries, styles, and purposes.

By reducing the need to start from scratch, users can accelerate their design process and focus more on fine-tuning and customizing their campaigns rather than investing extensive hours in initial design research and creation. 

262,697 emails and pages were created using our templates in 2023, allowing hundreds of users to craft visually stunning and impactful email campaigns with unparalleled ease and efficiency, regardless of their design expertise or experience level.

source: https://app.userevidence.com/assets/9921CTHL

Objective #4: Streamlining team communication and collaboration 

As organizations navigated challenges and pursued their objectives of optimizing their email marketing efforts, Beefree played a pivotal role in strengthening team communication and collaboration to ensure everyone was aligned. 

Beefree offers a suite of features that cater to the unique needs of teams of varying sizes and multiple email design projects. From facilitating review processes to organizing workspaces and managing user roles and permissions, Beefree optimizes collaboration, particularly with the commonality of remote work and the need for global connectivity.

source: https://app.userevidence.com/assets/6721XILT

While we offer a myriad of options for collaboration, here are some of our standout features: 

1. Design Import Link 

The Design Import Link feature in Beefree proves to be a game-changer for collaborative efforts, making it easy for organizations to share designs across teams, external agencies, or clients.

This feature eliminates the need for cumbersome file transfers and offers a swift and secure method for sharing designs. Moreover, the design import link ensures efficient organization management, making transitions, such as account changes and Beefree onboarding, smoother and more effective.

source: https://app.userevidence.com/assets/5164YHSO

2. Review for Approval

For Enterprise plans, our Review for Approval flow eliminates the need for users to juggle multiple tools for design and approval, saving users valuable time. Additionally, this streamlined and efficient process contributes to the delivery of high-quality, compliant, and on-brand final emails and pages. 

When paired with the ability to leave design-specific comments and collaborate on designs simultaneously, Beefree truly becomes a seamless all-in-one solution for finding inspiration, designing, collaborating, and beyond.

source: https://app.userevidence.com/assets/5967OUSE

3. Workspaces 

As our users’ teams grow, so do their needs for better organization and management of assets.

Workspaces allow growing teams to create dedicated areas where different departments can work simultaneously on projects that support their unique initiatives. Each workspace has its own centralized location to store and share newsletters and pages and ensures that creating on-brand designs is effortless. 

Additionally, you can copy your pre-defined Style-settings into a new workspace, along with any folder, projects, or templates essential to email creation.

Whether managing client-specific designs or organizing campaigns by department, Workspaces ensures users can efficiently collaborate and navigate their projects, fostering a more productive workflow within Beefree.

source: https://app.userevidence.com/assets/2487SAUG

3. User Roles & Permissions 

User roles and permissions are a great way to ensure that all team members are aligned. User roles and permissions are unique to each Workspace allowing cross-departmental collaboration to still happen, but within the confines of that Workspace permissions.

source: https://app.userevidence.com/app/testimonials/31302

Unleash Your Email Marketing Potential: Beefree Academy

Recognizing the diverse needs of our users, we've established the Beefree Academy as a comprehensive resource to bridge the gap between potential and proficiency. This centralized learning hub is more than just a collection of tutorials; it's a tailored educational experience crafted to empower businesses of all sizes.

Whether you're a startup, an SMB, or a large-scale enterprise, the Beefree Academy provides the tools and knowledge needed to maximize your email marketing efforts, ensuring that our email editor becomes an invaluable asset in achieving your business objectives.

Lastly, what has stood out the most for users is Beefree’s ability to meet them where they’re at. Our “upgrade as you grow” pricing stands as a testament to our commitment to accessibility and scalability, and the success stories we share today support its effectiveness.

If you think Beefree might a right fit for you, consider this your formal invitation to join our growing community of 322,232 freelancers, SMBs, and enterprise users. The best part? It's completely free. Happy Designing! 

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The Importance of Mobile Analytics in Improving Email Experience

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.
Beefree team
Dec 20, 2024

We live in a mobile-first world. We shop, socialize, work, and create on our phones, expecting seamless, intuitive, and frictionless experiences. As email marketers, we often rely on educated guesses and hard-to-win feedback to improve campaigns. But mobile analytics can revolutionize this process.

Mobile analytics unlock valuable real-time insights into user behavior, preferences, and engagement,  accelerating how fast we can make improvements to our email marketing campaigns.

Let’s discuss the role of mobile analytics in UX and how you can use it to boost satisfaction, sales, and loyalty.

What is mobile analytics?

Mobile analytics is gathering and analyzing user data and behaviors specifically on mobile websites, apps, and devices. This insight comprises of qualitative and quantitative data, such as:  

  • How long readers interact with your email or landing pages
  • Which elements (like CTA buttons) get the most clicks or which don't get interacted with at all
  • The navigational path that users take through your email.
  • The path users take after clicking an email link.
  • Points of friction such as poorly optimized layouts or broken links.
  • Performance issues like slow-loading images or inaccessible designs.

Key differences between mobile analytics and traditional analytics

While traditional analytics might measure desktop-based metrics, mobile analytics reveals how factors like responsive design, mobile-friendly layouts, and load times impact engagement.

From interactions like swipes, clicks, to even orientation changes (landscape vs. portrait). For email marketers, this means deeper insights into how users engage with your content on mobile.

Key email metrics in mobile analytics

These are commonly measured because each gives you important information about user engagement and your email's performance. Collectively, they give you an overarching view of what’s working well and what isn’t so you can improve your campaigns.

  • Open rate: Helps you assess whether your email captures interest at first glance. Low open rates on mobile may signal that your subject lines or send time isn’t aligned with user preferences. For mobile users, shorter, punchier subject lines often perform better, as they’re fully visible on smaller screens.
  • Device-specific click rates: Analyzing clicks segmented by device type (e.g., smartphones vs. tablets) can help you understand how different mobile experiences affect engagement. . For example, smartphone users may prefer more streamlined layouts, while tablet users may enjoy more detailed content.
  • Scroll depth: Tracks how far users scroll through your email on mobile devices. If users don't scroll past the top of your email on mobile, this may guide you to add the most important content above the fold.
  • Bounce rate: Measures how often users exit or leave your linked pages immediately after clicking through from an email. On mobile, high bounce rates might stem from slow-loading pages, confusing navigation, or unresponsive design.
  • Conversion rate: This is the percentage of users who complete a desired action, such as making a purchase or clicking on a landing page. It offers insight into how effectively your emails are in achieing the intended goals whether it is a traditional campaign or experiential.

Whatever metrics you prioritize, make sure to integrate a robust, accurate data processing pipeline. This guarantees real-time insights, so you’re always making decisions based on the latest figures. 

How mobile analytics can help you improve user experience

1. Identify gaps and friction early on

Delivering a smooth user experience is crucial for high engagement. If users encounter barriers that prevent them from taking action, it's best to know the root cause sooner rather than later. 

Mobile analytics uncover navigational and performance issues like confusing layouts, unresponsive buttons, or poor readability.

For example, if a significant portion of users drop off after opening your email, analytics might reveal slow-loading images or unclear CTAs as culprits. You can also pair your website's mobile analytics to inform your email campaigns.

For example, let’s say that a high volume of users is churning during your in-app checkout process, which according to the Baymard Institute study might happen for varying reasons.

Image sourced from baymardinstitute.com 

On your website you may integrate a solution like Vonage Cloud PBX to enable users to contact your customer support team directly from the checkout page. Or proactively offer support via live chat (just make sure to follow TCPA compliance). But then you can go one step further and set up abandoned cart campaigns to re-engage users. 

In short, mobile analytics can provide helpful insight into your users' actual experience, allowing you to explore new and creative solutions. You can use tools like a Kanban board to plan your approach, create visualizations of the user journey, pinpoint priority areas for improvement, and assign tasks to relevant teams.

2. Analyze user flows

Mobile analytics shares valuable insight on your user journey-- from opening and to become a customer. For example, if users abandon your landing page after clicking an email, it could signal that the page design or content isn’t aligned with their expectations. This could mean your page needs to be simplified or your emails need to be a lot more clear.

Again, you can pair your website's or apps mobile analytics to then guide your email campaigns. A recent survey by Newstore found that 60% of shoppers prefer mobile apps over mobile websites. Mobile apps are easier to use, leading to better UX, increased sales, and higher retention.

Image sourced from newstore.com

If you're noticing that users are not as active on mobile app, this could mean your app interface needs to be simplified or that folks may need more guidance. You could send a series of onboarding emails to help customers use your product effectively.

Along with understanding where the friction lies, mobile analytics tells you what motivates consistent engagement. Analytics opens and conversion rates on mobile vs. desktop can uncover the drivers behind engagement and retention for mobile users. It might be that certain types of notification emails encourage repeat interactions.

Overall, understanding what drives loyalty can help you optimize user journeys at scale to drive repeat engagement and long-term retention, making sure you get a good return on your email marketing efforts and app development cost.

3. Create personalize experiences

Mobile analytics offers a deeper understanding of user behavior and preferences. This can be used to segment users and create personalized experiences. You can feed mobile analytics into your CDP and CRM to help you accurately segment customers according to their preferences, user behavior, demographics, and stage in the customer journey. One way to personalize the experience is to tailor the timing of email notifications to when they are most active or recommending solutions to users based on their preferences.

From there, you can then A/B test multiple versions of a personalized email to asses what actually turns leads into customers. For example, you might test two different layouts or calls-to-action.

Design seamless mobile experiences with Beefree

Whether you're crafting emails for E-commerce, SaaS, or B2b, creating convenient, seamless experiences for mobile users is crucial. Mobile analytics keeps your business attuned to the unique needs of your mobile customers. From streamlining journeys to personalizing experiences, the valuable insights gleaned from mobile analytics help you drive sales and retain customers.

Beefree’s Mobile Design Mode eliminates guesswork, allowing you to design with confidence for the fastest-growing segment of email users: those on mobile devices. Our Mobile Design Mode feature allows you to preview and edit emails specifically for mobile devices, ensuring that your design elements—such as images, text, and buttons—adapt perfectly to smaller screens.

Start designing with ease now.

Celebrating the 2024 Really Good Emails Award

Discover the standout email campaigns that defined 2024 in the first-ever Really Good Emails Awards. Dive into the insights and inspiration that can elevate your email marketing to award-winning heights.
Beefree team
Dec 18, 2024

Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.

Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.

These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:

  • Community favorites: Campaigns you searched for, saved, and clicked on the most.
  • Innovation and trends: Designs that pushed boundaries and set new benchmarks.
  • Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Download the awards

Why these awards matter

Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:

  • Stay ahead of trends: Understand the latest innovations shaping the industry.
  • Refine your strategy: Learn how to balance creativity with proven marketing principles.
  • Elevate your designs: Incorporate bold, eye-catching elements into your emails.

Not another boring resource: Here's what's inside

The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.

  • Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
  • Easy access to all winning emails and categories: All of the best of the best in one place.
  • The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
  • Exclusive Beefree deal: Black Friday came a little late, but we delivered.
  • and so much more! 

A closer look at the winning categories

We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.

  • Welcome emails
  • Product launch
  • Re-engagement emails
  • Pet emails
  • Outdoor/travel emails
  • Drinks emails
  • Subject line
  • Best CTA
  • Quiz
  • Seasonal email
  • Most creative email

The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.

Download the full Awards resource to access all the winners, runner-ups, and actionable insights.

A sneak peak

From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:

🥇Best welcome email: Miro

First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs. 

Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.

Download the full award deck

🥇Best product launch: Volkswagen

Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible. 

Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.

Download the full award deck

🥇Best re-engagement email: Sometimes Always

Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance. 

Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.

Download the full award deck

🥇Best seasonal email: Touchland

Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional. 

Download the full award deck

These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.

Download the deck for the rest of the winners

What next? Turn inspiration into action

The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:

Join the celebration

The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.

Here’s to a future filled with creativity, connection, and campaigns that inspire.

How to Make Privacy Policy Emails Worth Reading

Privacy emails don’t have to be boring or overlooked. Learn how to craft legal emails into engaging messages that don't hurt your sender reputation.
Emily Santos
Dec 13, 2024

From time to time, our favorite brands send us a privacy policy change email. And let’s be honest, most of the time, we just skip them and pay them no attention. 

As an email marketer, though, you might be required to send these emails. Luckily, you only have to send privacy policy notices when you update your privacy policy—which is usually only once per year (the CCPA requires this, in fact). 

So how do we make these less than exciting, but important emails at least worth reading? Let’s get into it.

Can privacy policy emails hurt your email reputation?

While sending privacy policy emails provides users with transparency, they can hurt your email sender reputation. To many sending platforms, privacy policy emails and terms of service emails often look like spam (the irony). This is likely due to fact that these emails are usually all text and send to the masses. Luckily, there are ways to lower the risk of being exiled to the spam folder.

Best practices for sending privacy policy emails

1. Send in small batches

As tempting as it might be to just press “send” once and be done with it, we recommend sending these emails in batches for 1,000-5,000 recipients depending on your list size. Gmail and Outlook specifically look at large sends as spam-like behaviour, which may lead to higher bounce rates, blocks, or the likeliness of landing in the spam folder. Some ways to organize your batches include:

  • Segmenting your audience by levels of engagement or user activity. For example, send first to folks who recently engaged with an email and less likely to mark you message as spam.
  • Adjust timing based on optimal hours when subscribers are more likely to engage based on time zones.

As you send each batch, be sure to monitor the performance to address any issues before scaling up.

2. Set the right intentions

We know you want people to open your email and that not everyone will say, “Oh cool, a new privacy policy! I can’t wait to read,” but honesty is the best policy. Make your subject line transparent about what it contains but also note it’s an important email to open.

Don’t get too wordy, but you can get a little cheeky and fun with it if this suits your brand. For example: “Our Annual Privacy Policy Update (We Know You’ve Been Waiting for It).”

Or take note out of the Really Good Email playbook and poke fun at the not-so-fun email with something like "Our lawyers made us send this boring update."

3. Write like a human

Privacy policies, like any other legal documentation, are usually full of complex legalese that’s dull at best and confusing at worst. Nobody wants to wade through a sea of legal mumbo jumbo, and let’s be real—if it feels robotic, it’s getting ignored. A human, conversation approach makes potentially sticky updates easier to digest.

We saw this first-hand from our friends at Really Good Emails. They connected with readers by being relatable, making the new updates easy to grasp, and dare we say entertaining. The result? 50% more opens and 40% more positive replies.

4. Don't waste people's time

As much personality as we can infuse to these type of emails, it doesn't change the fact that they're kind of boring. Keep things short and concise. Reel them by sharing the why behind the changes --what's the benefit they will get from these changes? This could be anything from "to better serve you" to "staying up to date with new regulations."

Then, highlighting the key changes in bullet points or bolded text. Avoid using legal terms. Finally, offer the ability for folks to learn more somewhere else if they're into that kind of thing.

This example by Skillshare does a great job at being concise.

(Source: Skillshare via Really Good Emails)

The email is clear and straightforward but the most effective thing they do is break out what the updates are, just as importantly, why they’ve made them. They also include several links to the privacy policy and terms of service so they’re easy to find, and they offer a way for recipients to contact them with any questions or concerns.

5. Consider a different sender IP address

Using a different sending IP address for legal and transactional emails can help protect your primary domain's sender reputation in the case that your privacy email batch does get red flagged. Even if you take all the precautions, privacy policy updates can elicit less engagement from recipients which can negatively impact future campaign performance-- for that reason alone, we recommend using a different IP address for varying types of communications.

6. Stay recognizable

A simple way to stay out of the spam folder is to not look like a spam email. Infusing your branding is a simple, yet effective way of assuring your audience you are a trusted source, not some random bot trying to steal their data.

Plus, it’s a subtle reminder that you care about keeping things polished and interesting, even when the topic is not. The email below from Assemble is a perfect example of how even a privacy policy email can be a tool to reinforce trust, strengthen customer connection, and establish brand recognition.

(Source: Assemble via Really Good Emails)

Privacy policy templates and examples you can steal

Now you're ready to start crafting your own privacy email. Here are some templates you can steal to kick things off.

#1: Comedic relief

If you want to show a sense of humor and relate to your customers, try this template:

Subject: Our Eagerly-Awaited Privacy Policy Update

"Some pieces of news you just can’t wait to find out: the conclusion to that mystery novel you’re reading, why your boss scheduled a last-minute meeting, who will win Too Hot To Handle, and the changes we made to our privacy policy:

Okay, we know you’re not exactly on the edge of your seat, but the lawyers say we have to send this every year so here you go. Here’s what’s new:

[summarize the changes]

Look at you, breezing right through that and being ready to take another year by storm! You can contact us with any questions at [email address], but otherwise, keep rocking and we’ll see you around."

Portland-based bank Simple uses a similar strategy in their privacy emails: 

(Source: Simple via Really Good Emails)

This email is relatable and honest, not to mention funny and engaging. They relay the message in the way you’d probably relay it to a friend: they’re conversational, they’re human, and they’re understandable. They break down the update and translate it piece by piece for the reader to understand. According to a blog they posted about it, they had nearly 200 people reply with positive comments. 

#2: Short and sweet

Keep your time and your recipients’ time to a minimum with this concise yet clear privacy policy email template:

Subject: Important Updates to Our Privacy Policy

"In an effort to maintain transparency about your data and how we use it, we’ve updated our privacy policy, effective on [date]. Here’s what has changed:

[summarize updates]

Click the button below to read the full privacy policy. If you have any questions or concerns, reach out at [email address]. Thank you for being a valued member of the [brand] community."

Hims is a telehealth company specializing in medications for men, and they’ve mastered the art of keeping it short and sweet:

(Source: Hims via Really Good Emails)

They’re as concise as can be—just a few paragraphs stating what they’re emailing about and informing customers of their implied consent, along with a link to see the full text. This lets the recipients immediately know what the email’s about and decide if they want to dig into the full policy text.

What’s also done well here, though, is the branding. As simple as this email is, it follows the brand’s aesthetic so it’s easy for customers to recognize and trust.

Start crafting privacy emails worth reading with Beefree

A well-crafted, branded privacy policy email does more than just inform—it builds trust and strengthens your relationship with your audience. Beefree can make it easier to nail your next privacy policy email.

With our intuitive drag-and-drop editor, you can effortlessly design emails that incorporate your branding, ensuring that even legal updates stay aligned with your company’s tone and identity. The best part? It's free.

The Importance of Mobile Analytics in Improving Email Experience

Leveraging mobile analytics helps you create better mobile email experiences that drive sales, revenue, and loyalty. Discover how in this guide.
Beefree team
Beefree team
20 Dec
2024

We live in a mobile-first world. We shop, socialize, work, and create on our phones, expecting seamless, intuitive, and frictionless experiences. As email marketers, we often rely on educated guesses and hard-to-win feedback to improve campaigns. But mobile analytics can revolutionize this process.

Mobile analytics unlock valuable real-time insights into user behavior, preferences, and engagement,  accelerating how fast we can make improvements to our email marketing campaigns.

Let’s discuss the role of mobile analytics in UX and how you can use it to boost satisfaction, sales, and loyalty.

What is mobile analytics?

Mobile analytics is gathering and analyzing user data and behaviors specifically on mobile websites, apps, and devices. This insight comprises of qualitative and quantitative data, such as:  

  • How long readers interact with your email or landing pages
  • Which elements (like CTA buttons) get the most clicks or which don't get interacted with at all
  • The navigational path that users take through your email.
  • The path users take after clicking an email link.
  • Points of friction such as poorly optimized layouts or broken links.
  • Performance issues like slow-loading images or inaccessible designs.

Key differences between mobile analytics and traditional analytics

While traditional analytics might measure desktop-based metrics, mobile analytics reveals how factors like responsive design, mobile-friendly layouts, and load times impact engagement.

From interactions like swipes, clicks, to even orientation changes (landscape vs. portrait). For email marketers, this means deeper insights into how users engage with your content on mobile.

Key email metrics in mobile analytics

These are commonly measured because each gives you important information about user engagement and your email's performance. Collectively, they give you an overarching view of what’s working well and what isn’t so you can improve your campaigns.

  • Open rate: Helps you assess whether your email captures interest at first glance. Low open rates on mobile may signal that your subject lines or send time isn’t aligned with user preferences. For mobile users, shorter, punchier subject lines often perform better, as they’re fully visible on smaller screens.
  • Device-specific click rates: Analyzing clicks segmented by device type (e.g., smartphones vs. tablets) can help you understand how different mobile experiences affect engagement. . For example, smartphone users may prefer more streamlined layouts, while tablet users may enjoy more detailed content.
  • Scroll depth: Tracks how far users scroll through your email on mobile devices. If users don't scroll past the top of your email on mobile, this may guide you to add the most important content above the fold.
  • Bounce rate: Measures how often users exit or leave your linked pages immediately after clicking through from an email. On mobile, high bounce rates might stem from slow-loading pages, confusing navigation, or unresponsive design.
  • Conversion rate: This is the percentage of users who complete a desired action, such as making a purchase or clicking on a landing page. It offers insight into how effectively your emails are in achieing the intended goals whether it is a traditional campaign or experiential.

Whatever metrics you prioritize, make sure to integrate a robust, accurate data processing pipeline. This guarantees real-time insights, so you’re always making decisions based on the latest figures. 

How mobile analytics can help you improve user experience

1. Identify gaps and friction early on

Delivering a smooth user experience is crucial for high engagement. If users encounter barriers that prevent them from taking action, it's best to know the root cause sooner rather than later. 

Mobile analytics uncover navigational and performance issues like confusing layouts, unresponsive buttons, or poor readability.

For example, if a significant portion of users drop off after opening your email, analytics might reveal slow-loading images or unclear CTAs as culprits. You can also pair your website's mobile analytics to inform your email campaigns.

For example, let’s say that a high volume of users is churning during your in-app checkout process, which according to the Baymard Institute study might happen for varying reasons.

Image sourced from baymardinstitute.com 

On your website you may integrate a solution like Vonage Cloud PBX to enable users to contact your customer support team directly from the checkout page. Or proactively offer support via live chat (just make sure to follow TCPA compliance). But then you can go one step further and set up abandoned cart campaigns to re-engage users. 

In short, mobile analytics can provide helpful insight into your users' actual experience, allowing you to explore new and creative solutions. You can use tools like a Kanban board to plan your approach, create visualizations of the user journey, pinpoint priority areas for improvement, and assign tasks to relevant teams.

2. Analyze user flows

Mobile analytics shares valuable insight on your user journey-- from opening and to become a customer. For example, if users abandon your landing page after clicking an email, it could signal that the page design or content isn’t aligned with their expectations. This could mean your page needs to be simplified or your emails need to be a lot more clear.

Again, you can pair your website's or apps mobile analytics to then guide your email campaigns. A recent survey by Newstore found that 60% of shoppers prefer mobile apps over mobile websites. Mobile apps are easier to use, leading to better UX, increased sales, and higher retention.

Image sourced from newstore.com

If you're noticing that users are not as active on mobile app, this could mean your app interface needs to be simplified or that folks may need more guidance. You could send a series of onboarding emails to help customers use your product effectively.

Along with understanding where the friction lies, mobile analytics tells you what motivates consistent engagement. Analytics opens and conversion rates on mobile vs. desktop can uncover the drivers behind engagement and retention for mobile users. It might be that certain types of notification emails encourage repeat interactions.

Overall, understanding what drives loyalty can help you optimize user journeys at scale to drive repeat engagement and long-term retention, making sure you get a good return on your email marketing efforts and app development cost.

3. Create personalize experiences

Mobile analytics offers a deeper understanding of user behavior and preferences. This can be used to segment users and create personalized experiences. You can feed mobile analytics into your CDP and CRM to help you accurately segment customers according to their preferences, user behavior, demographics, and stage in the customer journey. One way to personalize the experience is to tailor the timing of email notifications to when they are most active or recommending solutions to users based on their preferences.

From there, you can then A/B test multiple versions of a personalized email to asses what actually turns leads into customers. For example, you might test two different layouts or calls-to-action.

Design seamless mobile experiences with Beefree

Whether you're crafting emails for E-commerce, SaaS, or B2b, creating convenient, seamless experiences for mobile users is crucial. Mobile analytics keeps your business attuned to the unique needs of your mobile customers. From streamlining journeys to personalizing experiences, the valuable insights gleaned from mobile analytics help you drive sales and retain customers.

Beefree’s Mobile Design Mode eliminates guesswork, allowing you to design with confidence for the fastest-growing segment of email users: those on mobile devices. Our Mobile Design Mode feature allows you to preview and edit emails specifically for mobile devices, ensuring that your design elements—such as images, text, and buttons—adapt perfectly to smaller screens.

Start designing with ease now.

Celebrating the 2024 Really Good Emails Award

Discover the standout email campaigns that defined 2024 in the first-ever Really Good Emails Awards. Dive into the insights and inspiration that can elevate your email marketing to award-winning heights.
Beefree team
Beefree team
18 Dec
2024

Ten years, thousands of emails, countless "ooohs" and "ahhhs." Since their inception, our friends at Really Good Email have been curating the most mind-blowing emails to save you from “meh” campaigns. Meanwhile, we at Beefree have been busy helping you turn that inspiration into inbox gold.

Now, we’re taking it up a notch with awards for the best of the best with the first-ever 2024 Really Good Emails Awards. Think of it as email’s version of the Oscars—minus the long speeches.

These emails didn’t just meet expectations—they redefined them. Selected from thousands of entries in the RGE collection, the winners embody:

  • Community favorites: Campaigns you searched for, saved, and clicked on the most.
  • Innovation and trends: Designs that pushed boundaries and set new benchmarks.
  • Strategic brilliance: Perfectly balancing email marketing fundamentals with bold creative risks.
Download the awards

Why these awards matter

Email marketing continues to be one of the most effective ways to engage audiences and drive results. The RGE Awards serve as a benchmark for what’s possible, setting new standards for creativity, strategy, and impact. By studying these campaigns, you can:

  • Stay ahead of trends: Understand the latest innovations shaping the industry.
  • Refine your strategy: Learn how to balance creativity with proven marketing principles.
  • Elevate your designs: Incorporate bold, eye-catching elements into your emails.

Not another boring resource: Here's what's inside

The Awards PDF is the ultimate cheat sheet full of strategies, free templates, and inspiration for designing award-winning emails. From standout visuals to innovative CTAs, every element of these campaigns offers a lesson in excellence.

  • Winner highlights (duh): Why they stole the show and actionable insights you can steal to create your own magic.
  • Easy access to all winning emails and categories: All of the best of the best in one place.
  • The ultimate cheat sheet: We're done the heavy lifting for you and linked templates in Beefree similar to the winning emails 👀
  • Exclusive Beefree deal: Black Friday came a little late, but we delivered.
  • and so much more! 

A closer look at the winning categories

We've rolled out the red carpet for the crème de la crème of email design and strategy, competing across 11 categories. Handpicked from 17,000+ emails in our vault, they’re here to spark some serious 2025 inspiration.

  • Welcome emails
  • Product launch
  • Re-engagement emails
  • Pet emails
  • Outdoor/travel emails
  • Drinks emails
  • Subject line
  • Best CTA
  • Quiz
  • Seasonal email
  • Most creative email

The competition also highlighted runner-ups like Lifesum, Google, and Ollie, whose campaigns showcased exceptional creativity and innovation. While these didn’t take the top spots, they serve as shining examples of effective email marketing that connects and converts.

Download the full Awards resource to access all the winners, runner-ups, and actionable insights.

A sneak peak

From sleek designs to impactful messaging, each winner showcased the pinnacle of what’s possible in email marketing. Highlights include:

🥇Best welcome email: Miro

First impressions matter, and Miro’s welcome email excelled with its clear onboarding steps, bold visuals, and action-oriented CTAs. 

Runner-ups like Lifesum’s starter kit email also showcased how to combine simplicity with effectiveness, turning new users into engaged participants right from the start. Welcome emails are more than a handshake—they’re the start of a journey that can shape long-term customer relationships.

Download the full award deck

🥇Best product launch: Volkswagen

Volkswagen’s email captivated audiences with interactive features and vibrant visuals. Its playful yet professional tone made the T-Cross launch feel both aspirational and accessible. 

Other brands like Freaks of Nature and Google stood out with innovative product announcements that paired sleek designs with compelling messaging. Product launch emails have the power to turn curiosity into action, driving immediate engagement.

Download the full award deck

🥇Best re-engagement email: Sometimes Always

Sometimes Always redefined personalization and urgency with a campaign that felt tailored and compelling. Their email leveraged customer data to create a sense of exclusivity and importance. 

Honorable mentions include Tillamook and Nonny, which excelled at rekindling audience interest with humor, warmth, and timely offers. Re-engagement campaigns remind customers why they loved your brand in the first place.

Download the full award deck

🥇Best seasonal email: Touchland

Seasonal emails are an opportunity to tap into the zeitgeist while staying true to your brand identity, and Touchland does just that. Their Prime Day email turned a traditional sale announcement into a celebration of their brand. By combining playful design with clear value propositions, they created an email that felt festive and functional. 

Download the full award deck

These campaigns demonstrate that success in email marketing often lies in the details—from the strategic placement of a button to the tone of the subject line. By focusing on these elements, brands can create emails that not only look great, but also drive meaningful results.

Download the deck for the rest of the winners

What next? Turn inspiration into action

The 2024 Really Good Emails Awards celebrate more than just great campaigns—they’re about inspiring your next big idea. With tools like Beefree, you can bring these award-winning elements to life. Here’s how:

Join the celebration

The email marketing community thrives on sharing and collaboration. Join us in celebrating the creativity and innovation that make email marketing such a dynamic field. Share your favorite campaigns with Really Good Emails and be part of the conversation shaping the future of email design.

Here’s to a future filled with creativity, connection, and campaigns that inspire.

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