Beefree blog

How to Create a Newsletter in 9 Simple Steps

Emily Santos
Emily Santos
Nov 22, 2023
How to Create a Newsletter in 9 Simple Steps
How to Create a Newsletter in 9 Simple Steps

In our latest blog post, we explored the importance of email newsletters and the value that they can bring to your organization. In short, they serve as a way to ensure consistent and timely communication between businesses and their diverse audience. While many factors influence the outcome of your email newsletters, there are a few tried and true strategies and steps for creating newsletters that we suggest following to ensure their success.Whether you're a seasoned marketer or a small business owner venturing into the email marketing realm, this step-by-step guide, enriched with tips and insights, will illuminate the path from conceptualizing your newsletter to hitting that send button and beyond.

What is the Purpose of a Newsletter?

The purpose of email newsletters is often condensed to brand awareness, promotion, education, and retention, but what's underneath that:

  • Brand Loyalty: By providing useful content, tips, or insights, you can add unimaginable value to your audience that, in turn, will make you the go-to brand for your audience in your specific niche.
  • Stronger Relationship: Sending consistent, cohesive, and timely communications keeps your audience engaged and helps nurture a relationship between your brand and its followers.
  • Traffic: If your content resonates with your audience, they'll want to learn more. This helps drive traffic to your social, website, and any other resources linked in your email newsletter. 

A step-by-step guide to creating an email newsletter

Navigating through the nuanced newsletter creation process, we'll explore a 10-step journey that marries strategic thinking with creative execution. Each step, from defining your newsletter’s purpose to meticulously tracking its performance, serves as a crucial milestone, ensuring your message not only lands but also captivates and engages your audience.

Step 1. Define Your Newsletter Goal

Embarking on the newsletter creation journey without a clearly defined goal can make defining your email's content, design, and overall strategy a challenge. Whereas a clearly defined goal helps harmoniously align each element towards a singular purpose.Let’s delve into a few examples of newsletter goals to spark your inspiration:

  • Engage and Inform: Keep your audience abreast of the latest industry news, trends, and insights.
  • Drive Sales: Promote new products, offers, or discounts to boost sales.
  • Increase Participation: Encourage participation in events, webinars, or surveys.
  • Build Community: Foster a sense of community among subscribers by sharing user-generated content or stories.

In addition, your goal should also take into consideration the following:

  • Who is your audience? Identifying your audience's demographics, preferences, and behaviors will help tailor the goal to an action you know your readers will take. For example, you wouldn't promote events in New York if most of your audience is based in Australia. 
  • What's the primary value of this email? Every newsletter delivers something of value - be it knowledge, discounts, or entertainment.
  • What are our business goals? Internally, what is your organization trying to achieve, and what is your current focus? 

Step 2. Build a Newsletter Subscriber List

Building a robust, engaged subscriber list is paramount to ensuring your newsletter’s voyage is fruitful and impactful. A subscriber list isn’t merely a collection of email addresses; it’s a community of individuals, each with their unique interests, preferences, and needs, all uniting under the banner of your brand.Here are a few tips to guide you in building your subscriber list:

  • Craft Compelling Sign-Up Forms: Ensure your newsletter sign-up forms are visible, accessible, and enticing across your digital platforms.
  • Leverage Multiple Channels: Utilize your website, social media, and other digital channels to promote your newsletter sign-up.
  • Offer Incentives: Entice potential subscribers with exclusive content, discounts, or insights available only to newsletter crew members.
  • Ensure Ease of Subscription: Make the subscription process as seamless and straightforward as possible to encourage sign-ups.

Step 3. Segment Contacts and Create Lists

As your subscriber count grows, understanding and organizing them becomes pivotal to ensuring that your newsletters resonate and engage with your unique audiences. Segmenting your contacts allows you to tailor content to their specific interests, allowing for highly personalized experiences. This action helps build a deeper connection between your brand and its audience. Here are some tips for audience segmentation:

  • Understand Subscriber Preferences: On your sign-up form, ask questions beyond the simple "name and email address" to understand their interests. For example, something as simple as a job title can provide much insight. 
  • Monitor and Adapt: Continually assess the effectiveness of your segments, and their actions will help you make necessary changes to optimize your email newsletter's design, content, and overall strategy.

Step 4. Select an Email Newsletter Tool

Finding the right tool for you and your team can be a formidable quest. Yet, it’s a pivotal step in ensuring your newsletter engages and delights your audience.When embarking on the selection of an email newsletter tool, consider the following key features:

  • User-Friendliness: Find a tool that allows anyone on your team to seamlessly craft, edit, and visualize your newsletter without too big of a learning curve. Complex tools can often result in a loss of productivity. 
  • Deliverability: Your email newsletter tool should ensure your emails are rendered beautifully regardless of email client or device to ensure your newsletters reach the inbox, not the dreaded spam folder.
  • Template Variety: Mostly, every email tool offers templates to help you kick-start your email newsletters. Before committing, ensure those templates align with your brand, audience, and needs. Extra points if the platform allows you to create, save, and reuse your own

PRO Tip: Find a tool that allows collaboration to happen within the platform to minimize juggling between multiple tools and further increase your team's productivity.Now, an email newsletter tool is not to be confused with an email-sending platform or an email marketing platform. While these may overlap, an email newsletter tool is often an additional tool added to help optimize your email design process. Because of this, it is important that the email newsletter tool you choose should seamlessly integrate with your existing sending platforms like HubSpot, Mailchimp, or Gmail.A great example of this is Beefree.

Beefree: Email creation without limits.

Beefree is an intuitive email builder whose agnostic nature allows easy export to your sending platforms of choice. Its collaborative features allow for decentralized teams to work together on email newsletters and campaigns effortlessly. With a catalog of 1,600+ email templates, we pride ourselves in having something for everyone, and our drag-and-drop editor makes the learning curve a breeze.

Step 5. Start From Scratch or Use a Template

You have two choices when it comes to creating a newsletter: to personalize an existing template or to craft your own from the blank canvas of possibility. Both paths, while divergent, lead to the creation of a newsletter that is uniquely yours. Let’s explore these two options, ensuring your newsletter is not only a reflection of your brand but also a beacon that resonates with your subscribers.

Option 1: Personalize an Existing Newsletter Template

This path allows you to embark on your newsletter journey with a sturdy vessel crafted by experts and ready to be infused with your unique brand essence. This option comeswith its own range of benefits:

  • Efficiency: Save time and resources by starting with a pre-designed structure.
  • Consistency: Ensure your newsletters maintain a consistent, professional appearance.
  • Inspiration: Draw inspiration from expertly crafted designs.
  • Flexibility: Adapt and modify the template to align with your brand and message.

As mentioned, Beefree’s newsletter template library offers thousands of free options, ready to be molded, adapted, and transformed into a newsletter that speaks your brand’s language and connects with your audience.

Beefree's free email newsletter tempaltes

Option 2: Start with a Blank Newsletter Template

The "start from scratch" approach allows you to build your newsletter from the ground up, ensuring every element, from layout to content, is meticulously curated and distinctly yours. This path unveils its own unique advantages:

  • Unbridled Creativity: Experience the freedom to explore your creativity without being bound by pre-designed constraints.
  • Unique Design: Develop a newsletter that is distinctly yours, ensuring it stands out in the crowded inbox.
  • Full Control: Maintain comprehensive control over every component, ensuring each aspect aligns perfectly with your brand.
  • Tailored Experience: Design a user experience that is meticulously tailored to your audience’s preferences and journey.

Step 6. Must have elements to have in your email newsletters

Let's get to work designing your newsletter with Beefree, where designing your newsletter becomes a seamless blend of creativity and functionality. While the ensuing steps are crafted with Beefree’s email editor in mind, these are all elements that any email newsletter must have to ensure your newsletter design is visually compelling and effectively communicates your message, regardless of the tool you choose. Let’s dive into the meticulous art of newsletter design.

Carefully Crafted Layout

Whether you're starting from scratch or using a template, the content sections needed will be determined by the purpose and goal of your newsletter. Ask yourself: "What is the information that my readers need to know to be enticed to complete the desired action?"The layout of your emails should be placed in a manner that is easily digestible and helps guide and engage the reader through the newsletter. This can be done by maintaining a balance between text and visual elements.Tips for adding content:

  • Maintain Consistency: Ensure your content aligns with your overall message and brand voice.
  • Be Concise: Craft your message to be clear and to the point, respecting your reader’s time and attention.

With Beefree, drag and drop your content blocks, such as text, images, and buttons, into your email. If you're starting with a template, our first suggestion is to first assess the email and see if any sections don't align with you. Like we did for our template below:

Beefree drag and drop email editor to build email newsletters

Regardless, a well-crafted layout is has a balance of text and visual elements, ensuring your content is both engaging and easily digestible.

Visual Elements

Long gone are the days of text-only emails. Images, videos, and GIFs are visual anchors in your newsletter, capturing attention and enhancing your narrative. They also help provide balance in your emails to help guide and break up text-heavy sections.Tips for including images:

  • Quality Matters: Ensure your images are optimized for emails viewed on desktop and mobile. 
  • Alignment: Your images should be visual representations of your brand and the message that you are trying to convey in the email. Otherwise, they might distract the reader from your message rather than engage. 

If you're starting with a template on Beefree, you can easily change the images by clicking on the image and clicking "change image" on the sidebar. If you're starting from scratch, you can navigate to the “Content” tab and simply drag the “Image” content block into your template. You can upload your own images and store them using our File Manager to retrieve them for future use.Beefree also offers a stock image and GIF library to incorporate visual elements into your newsletters easily.

Beefree drag and drop email editor to build email newsletters: adding images

Brand Elements

Infusing your newsletter with your brand elements ensures that your emails are recognized immediately by your readers. Brand elements include your logo, brand colors, pre-defined fonts, icons, etc.Tips for adding brand elements:

  • Consistency is Key: Ensure all elements, from colors to fonts, are consistent with your brand guidelines.
  • Visibility: Ensure your logo is placed prominently, ensuring immediate brand recognition.

Within Beefree, you can easily set your style guidelines to ensure everyone on your team can design on-brand messaging. You can also save content blocks that are frequently used to save time when building your emails.All of these are better known as "email design systems," which are built to help you save time, resources, and cohesiveness in all of your communication efforts.https://www.youtube.com/watch?v=GCmxbuk4PRA&t=56s

Prominent CTA Buttons

CTA buttons should be influenced by the goal you want the reader to take. They should be placed throughout the newsletter to ensure the reader can take action at any time.Tips for creating CTA buttons:

  • Stand Out: Ensure your CTA is visually prominent. This means not hiding them in between elements, adding ample spacing around the CTA, and ensuring the color of the button doesn't blend in with its background. Although it should stand out, it should still remain harmoniously integrated into your overall design.
  • Concise Text: Use clear and concise copy that clearly communicates the action you want the reader to take. Do not leave any room for interpretation.

In Beefree, you can create pre-defined CTA buttons that align with your most frequently sent emails. Adding new buttons is as easy as dragging the “Button” content block into your email.

Beefree drag and drop email editor to build email newsletters: adding buttons

Step 7. Make Sure Your Newsletter is Legally Compliant

Navigating through the realm of email marketing also involves ensuring that your newsletter adheres to the various legal standards and regulations that govern digital communication. Ensuring legal compliance is not merely a step but a fundamental pillar that upholds the integrity and legality of your email marketing endeavors. From adhering to data protection regulations to ensuring transparent communication, legal compliance safeguards your brand, reputation, and the trust that your subscribers place in you.Here are some general suggestions to ensure your emails are compliant:

  • Adhere to Regulations: Ensure your newsletter complies with regulations such as GDPR or CAN-SPAM, safeguarding both subscriber data and communication.
  • Transparent Opt-In: Ensure that your subscription process is clear, transparent, and provides adequate information regarding the nature of your newsletters.
  • Easy Opt-Out: Provide a clear and straightforward process for subscribers to opt out of your newsletters anytime.
  • Protect Data: Ensure that subscriber data is stored, processed, and protected in adherence to relevant data protection regulations.

In addition, email footer requirements are upheld by email-sending platforms. In Beefree, under "Rows," you will see various footer options that adhere to HubSpot and Mailchimp guidelines ready for use. If you use a different ESP, be sure to build your footer with their unique requirements in mind.

Step 8. Preview and Test Emails

In the final stages of our newsletter creation journey, previewing and testing stand as crucial waypoints, ensuring that your crafted message is not only visually appealing but also functionally flawless across various email landscapes. This step involves scrutinizing your newsletter through the lenses of different devices and email clients, ensuring that each subscriber, regardless of their digital window, experiences your message in its full splendor.

Beefree "preview mode"

Beefree "preview mode"Here are a few tips to ensure your previews and tests lead to a standing ovation in every inbox:

  • Multi-Device Testing: Ensure your newsletter shines across all devices, from desktops to smartphones.
  • Different Email Clients: Verify that your design and functionality remain intact across various email clients, such as Gmail, Outlook, and Yahoo.
  • Link Functionality: Ensure all your links, from CTAs to social icons, are functioning and leading to the correct destinations.
  • Spelling and Grammar: A final check on the language, ensuring that your message is not only clear but also error-free.

Step 9. Track Performance and Create Iterations

This final step involves diving into the analytics, exploring how our subscribers interacted with our newsletter, and uncovering triumphs and areas ripe for enhancement.This step is crucial for ensuring that each newsletter is a stepping stone towards deeper engagement and connection with our audience.Here are some navigational tips when it comes to tracking performance:

  • Analyze Engagement: Dive into metrics like open rates, click-through rates, and engagement with specific content.
  • Subscriber Feedback: Pay attention to any direct feedback or responses from your subscribers.
  • Iterate and Enhance: Use the insights gained to refine and enhance subsequent newsletters, ensuring continual improvement.
  • A/B Testing: Consider employing A/B testing in future sends, exploring what content, design, and strategies resonate most.

Start Creating Your Own Newsletters Today

The path to creating your own successful newsletter lies ahead! We hope that with the knowledge, insights, and tools shared, you feel equipped and ready to start forging connections, telling stories, and engaging your audiences in a way that is unique to you!If you need somewhere to get started and inspired, browse through our extensive catalog of free templates. We guarantee you'll find something that fits your needs ;)Happy designing!

How to Leverage AI in Email Marketing 2024 & Beyond

Emily Santos
Jun 11, 2024

If you haven’t started exploring AI and how it can impact your content and email marketing, it may be time to join the club. According to HubSpot’s State of Generative AI survey, 82% of marketers report that generative AI has changed how they create content. 

Today’s artificial intelligence can be an influential asset in your email marketing. From creating personalized content to delivering next-level data analysis, AI can support every step of your email creation process.

Understanding AI in email marketing

As AI capabilities expand, the societal perception that AI will eliminate jobs grows. While it is true that AI can transform an email marketing program, allowing for more efficiency, it isn’t a replacement for your email marketing team. 

Instead, AI-powered solutions are power tools to enhance your team's ability to create more engaging, effective, and high-performing campaigns. Additionally, for small teams with limited resources, AI makes email marketing more accessible and allows larger teams to scale production. 

How are email marketers leveraging AI?

Influencer Marketing Hub shows that 63% of marketers are currently using AI in their email marketing. While AI is mainly known for its content optimization capabilities - there are various other ways marketers can harness the power of AI, unlocking its full potential: 

  • Automation: AI tools can automate routine and repetitive tasks. For instance, when folks sign up for your newsletter, AI can manage those new contacts and segment them to receive an onboarding email sequence.

  • Personalization: According to Campaign Monitor, personalization can increase email marketing revenue by 760%. AI can spot patterns in customers’ activity and use these to personalize their emails, such as sending them content about a topic or product they’ve been viewing on your site or product recommendations based on their browsing history. 
  • Analytics and insights: AI is excellent at gathering and analyzing data for insights that will help you improve your future campaigns. For example, it can identify the best times to send emails to particular customers, increasing engagement. 
  • Segmentation: Dividing your mailing list into segments based on customer behaviors and patterns is crucial when sending targeted campaigns to customers. AI can help by picking up patterns and creating segments based on these patterns, allowing you to send relevant content to the right people.

Challenges and considerations of AI

As much potential benefit as AI has for email marketing, no change comes without its challenges. Some challenges to consider are: 

  • Data privacy concerns: Data privacy is always concerning when using third-party solutions. Given that AI handles large volumes of personal data, it is vital to ensure that the solutions you onboard comply with regulations such as GDPR and CCPA. Additionally, communicate these changes to users, updating your terms of use and privacy policy to promote transparency. 

  • Errors: Because AI is driven by the data it is trained on, errors or biased outcomes are possible. However, we believe this to be true without AI as well. It is important always to have multiple steps of quality control and assurance and to fine-tune AI prompts to avoid biased responses.

  • Loss of human touch: As mentioned earlier, AI is not meant to replace email marketers but to support them. Regarding email marketing, a human touch and a conversational tone are crucial for engagement, something AI simply can’t achieve alone.

How to get started using AI in email marketing

With all the potential AI has in your email marketing, if you haven’t tried it out yet, now is the time.

  1. Audit your email marketing process, jotting down areas of opportunity.  As interesting as AI advancement is, it is not necessary to use AI simply for the sake of using new technology. Once you clearly understand your current email marketing process, you can identify specific areas where AI can enhance your efforts. 
  1. Make small but measurable changes. Compare performance between AI strategies and manual strategies. For example, send out two campaign versions, one with AI-generated content and the other with content you created without AI, to see which one performs better. Use these results to determine where AI can make a practical, profitable difference.
  2. Identify the most repetitive or time-consuming aspects of your email marketing. Automating these tasks with AI can significantly improve efficiency and free up valuable time for more strategic activities. Use this list to help you find the right tools. 

AI email marketing tools

With over 70,000 AI businesses worldwide and 42% of companies exploring how to integrate AI, it’s easy to get overwhelmed - so where do you start? Here is a roundup of some of the top AI solutions allowing marketers to optimize their email operations: 

  • Grammarly: This solution needs no explanation. Grammarly is a leading AI-powered copy editor helping marketers create clear, concise, and error-free messaging. 
  • ChatGPT: The tool that changed the AI game. ChatGPT serves as a solution for ideating, writing, and proofreading copy for marketers. Many tools, such as Beefree, have integrated ChatGPT into their product, empowering users with a built-in AI assistant for all content needs. 
  • Seventh Sense: Seventh Sense analyzes when your recipients open and click emails, spotting patterns and then automating your email send times to send emails to individual recipients when they’re most likely to open them.

A new generation of email marketing with AI

The power of AI in email marketing is undeniable. For email marketers, AI solutions can help create more relevant, timely, and stronger customer relationships, inevitably driving higher conversion rates. However, the adoption of AI shouldn’t be just for adoption sake. 

At Beefree, we take pride in slow progress that helps solve users' most prevalent needs. Our implementation of the AI copy Assistant has helped Beefree users save time juggling from tool to tool and optimize email content directly in-app. This is how we recommend you embrace AI, making perhaps small but meaningful changes in your process that allow you to stay ahead in this new, fast-paced era of email marketing

If you’re ready to optimize your email marketing efforts and try AI, consider trying Beefree—after all, it’s free! 

The Future of Email Marketing in 2024

Explore the future of email marketing trends like AI personalization, multi-channel experiences, and other innovative digital strategies for enhanced engagement.
Emily Santos
May 24, 2024

While new marketing platforms pop up everyday, marketers are not tossing email to the side. While some claim that Gen Zers don’t use email and refer to other platforms such as TikTok and Instagram to make purchases,  a recent poll by Media Post reports 53% of Gen Zers still enjoy getting weekly emails from their favorite brands.

Jennifer Harmon, Content Strategist and Creator of Convince & Convert, confirms that email marketing is likely to only become more important as changes continue to happen with paid media, cookies, and permissions.

With a ROI of $36 for every dollar spent and 79% of marketers naming email as one of their top effective channels, the idea that email is dead is ... well, dead.

The continuing dominance of email marketing

It isn’t luck or routine that keeps email marketing alive and thriving, but rather it's unique advantages:

  • Unparalleled reach: Email marketing provides a direct channel to connect with vast audiences worldwide. With an expected 4.73 billion email users by 2026, marketers can leverage automation tools to send personalized emails at optimal times regardless of geographical boundaries or time zones.
  • Personalization at scale: In addition to being able to reach audiences far and wide, email marketing allows marketers to personalize messages at scale. With segmentation and automation tools, personalization requires minimal manual intervention - a benefit not offered by other digital platforms.
  • Cost-effective growth: Unlike other marketing methods that may require investment in print materials or ads, email campaigns can be executed at a fraction of the cost. As the audience base grows, With the right tools, marketers can easily scale email production as their audience base growth.

Key trends shaping the future of email marketing

As we delve into the growing need for marketers to not only catch the attention of their audiences but also to connect and drive conversions, there are three key trends shaping the future of email marketing:

AI-driven personalization

According to Hubspot, segmented emails have 30% more opens and 50% more clickthroughs than general emails send to your mass audience. The need for segmenting and personalization aren’t new but the way we approach them is.

AI today is used as a power tool to collect relevant data about users. For instance, it can use customers’ purchase history or viewing history to email them personalized product recommendations. This is increasingly important, with 71% of consumers now expecting personalized interactions from brands, but it is only the tip of the iceberg.

63% of marketers of marketers leverage AI to help them get more done, faster. ChatGPT or bullt-in AI solutions tools like Beefree’s AI copy assistant make it easier to find the right messaging for email campaigns, by optimizing existing copy or tailoring copy to unique audiences they might not know much of yet.

Interactive email experiences

Interactive email content achieves 73% higher click-to-open rates, according to Martech Advisor. Interactive email content includes surveys, polls, carousels, gamification elements, and more. Email builders and third-party solutions have made integrating such content easier than ever allowing the every-day marketer to up their email content without the need for developers.

Microinteraction such as small animations or a CTA hover are growing in popularity.These small elements make an mundane task such as reading emails, an interactive experience.

Navigating the challenges and seizing opportunities

While innovation brings a world of possibilities, it also brings a few challenges for marketers. The rapid pace of emerging trends and their life cycle makes it hard for marketers to quickly adopt and stay ahead of the competition without causing email fatigue. Additionally, as highlighted by Norton, 69% of users are more concerned than ever about their data privacy, which in turn makes them more wary of what they engage with.

Email fatigue

Frequent emails result in email fatigue leading to reduced engagement rates, or worse case scenario an increase in unsubscribe rates. To combat this, it's crucial to strike the right balance in email frequency to your industry and audience. While finding the the right frequency is not a one size fits all, we recommend auditing your emails sends.

Start small with sending the right emails at the right time like when a user first subscribers or completes a desired action. Slowly integrate additional content and test its performance. Each email should serve a specific purpose and provide valuable and relevant content, this is where segmentation and AI-driven personalization becomes your best friend.

Privacy concerns

While for marketers the ability to collect a wide range of data on user demographics and behaviours is gold, for users this brings concerns. Marketers can mitigate these concerns by making consent and transparency regarding data collection and usage easily understood with an option to opt-out. Not only does this allow users to make informed decisions, but in the long term allows for increased trust and loyalty.

AI biases

While biases is not exclusive to AI, the rise of Artificial Intelligence has brought this concern to the forefront of marketer's mind.

Because AI is influenced by the historic data it processes and individual prompts, it may inadvertently perpetuate responses based on stereotypes and biases patterns. This can lead to content that is skewed and alienates certain segments of the audience.

Much like anything else that is public facing, we recommend implementing internal process to detect biases. This may mean having a review process in place to cross-reference AI outcomes with multiple folks with different background and experiences. Another suggestion is to regularly audit AI prompts keeping diversity and inclusivity top of mind to ensure fairness and accuracy.

Beyond the inbox: Integrating email marketing with other digital marketing strategies

As valuable as email marketing is, 72% of customers say they prefer to engage with brands through multiple channels. By coordinating email marketing efforts with other channels, marketers can build engaging and cohesive experiences for customers. In the same way that all conversations with a friend feel the same - whether they’re in person, over text, or on the phone - a holistic digital marketing strategy allows marketers to create space for immersive interactions that meet customers where they're at.

The future of email marketing lies in its integration with other marketing channels. Some standout ways to do this include:

  • Landing pages: For marketers, landing pages helps lead customers to take a desired action, increase conversion. For users, this cohesive integration offers a smooth transition from email to a browsing experience where they can find more information that helps them make educated decisions.
  • Social media: Marketers can leverage the power of social sharing, UGC, and email marketing to amplify their reach and establish a balance of nurturing new and existing audiences. For customers, this means a seamless way to engage with one brand regardless of the channel they prefer, fostering a sense of community.
  • Content marketing and SEO: Email campaigns can drive traffic to valuable content resources, such as blog posts, whitepapers, videos, and infographics. For customers, this means having an easy way to acquire new knowledge and interact with the brands they love.

Embracing the future of email marketing

Change is inevitable in all aspects of life and marketing is no exception, but this doesn’t mean you need to throw out your old playbook. Rather, it's about recognizing how the landscape if evolving and adapting. As mentioned today, some of the key areas driving the future of email marketing include AI and automation, multichannel marketing, and the emphasis on enhanced interactivity. While these might seem like heavy strategies to implement, know that you don't have to do it alone.

At Beefree, we're dedicated to empowering marketers with the tools and resources needed to thrive in this dynamic environment. Our intuitive HTML email builder, AI copy assistant, and wide range of email and landing page templates support marketers in the search of innovative solutions to respond to the shift in the market's need.

To find out more, sign up for Beefree today!

Marketing Agency Email Templates to Enhance Your Communications

Learn how your agency can balance multiple brands and email campaigns while saving time with HTML email marketing templates.
Emily Santos
May 17, 2024

For marketing agencies and their clients, email marketing serves as a powerful method of acquiring and retaining clients. In a 2023 survey, 50% of B2B marketers name email as their most effective marketing channel, performing 13% better than social media posts and 11% better than social media ads.

This emphasis on the importance of email marketing, while opportunistic, also presents a new wave of challenges for agencies to tackle.   

Unique challenges in agency email marketing

As a marketing agency in the digital age, staying on top of evolving trends, strategies, and algorithms is hard enough. The pressure to perform doubles when paired with client expectations to quickly develop, monitor, and execute the latest. 

So, how can agencies balance multiple brands and clients wanting to experiment with the newest trend with tried-and-true best practices while maintaining brand integrity?  

Email templates have proven to be a great asset in cutting down email production speed and increasing efficiency and productivity. Jim Maddock, Freelance Email Developer and CRM Consultant has developed over 670 emails for a wide range of departments, artists, and organizations, all extensions of only a few templates he built with Beefree customized to fit different brands. 

Benefits of using HTML email templates vs. custom coding or text-only emails

The days of email specialists and developers being the only ones involved in the email design process are long gone. Text-only emails are now mostly reserved for everyday communications, while HTML emails are used by a wide range of brands and organizations for internal communications and marketing material. 

Unlike text-only emails, HTML emails are dynamic, engaging, and personalized to showcase a brand’s identity and instill brand recognition in readers. 

Because all email-sending platforms support HTML,  email makers benefit from peace of mind knowing that their emails will display as intended across devices and email clients. 

While historically, manually coding HTML emails is known to be time-consuming and tedious work, the rise of no-code email builders is saving agencies valuable time and resources when building emails. To take it one step further, HTML email templates are becoming standard practices. Much like Jim Maddock, agencies only have to create these templates once and reuse them for multiple brands. 

Another option is to source an HTML email template that has already been built and tested for responsiveness, allowing your team more time to work on other deliverables. 

How to choose an HTML template

When choosing an existing HTML email template, there are a few considerations to take into account:

  • Customizability and usability: When working with multiple brands, it is crucial that your agency delivers on-brand designs. When choosing a template, the ability to customize it to fit into any given brand identity easily is non-negotiable. This means colors, fonts, font sizes, images, and more.

  • Versatility: Whether you’re creating an HTML email template from scratch or sourcing one, you’ll probably want to start with a few templates that can be used in multiple ways to decrease the amount of time spent on repetitive designs. An effective template should have all of your email's basic elements: hero, footer, and nav bar, and it should be flexible enough to add or remove blocks as needed. 
  • Best practices: The right HTML template follows email design best practices, including mobile-first design, dark mode, and spam prevention guidelines, to ensure an optimal viewing experience and delivery. 

By choosing an HTML template that fulfills all of these elements, you can quickly iterate the template to try new strategies (pleasing your client) while standing upon a strong foundation of what makes an effective email campaign (pleasing your agency). 

3 Essential email templates for marketing agencies

If you’re unsure where to start on your search for an HTML template, you’ve come to the right place. Below, we’ve curated three essential email templates for marketing agencies in the Beefree catalog. 

The Beefree HTML template catalog hosts 1,700+ templates for a wide range of industries, holidays, and usage. All templates are free to use on the Beefree editor and completely customizable to fit any brand style guidelines. The email builder also ensures that all emails created with Beefree render properly across all screen sizes. 

While assigned to a specific category, the following templates have been chosen due to their versatility. With a little creativity, each of the following templates can be used for a wide variety of email campaigns, industries, and brand styles due to their layout and simplicity.

Welcome email template

A welcome email template is just as it sounds - an introduction to who you are. While the contents of an email template may vary depending on the industry or purpose, there is usually a similar story told through them: this is who we are and this is what we do. Here is an example of an email template designed for an agency: 

At the top, the email provides a space for a logo, a nav bar, and a title. 

Above the fold, the template kicks off with an introduction of “Who are we” which answers to a welcome emails main purpose: introduce new audiences to who you are and connect with them off a first impression. 

As we scroll, the email layout changes to help guide the reader through “what we do” and an introduction to the team with clear CTAs with next steps.

The email ends with a footer containing vital information. 

Browse all Welcome email templates: https://beefree.io/templates/welcome

Newsletter template

A routine newsletter is an excellent way to nurture leads and maintain relationships. Depending on the business, a newsletter offers readers various resources, updates, or offerings. An effective newsletter template offers multiple content block formats to pick and choose from. 

In this example, the template contains a prominent hero section with a bold CTA leading to resource #1. We recommend starting emails with a strong hero section to grab the attention of the reader above the fold. 

As you scroll, new resources are presented using a different layout to help differentiate the multiple pieces of content. 

The final resources in the template are presented in video format, which can easily be interchanged with an image to suit different brands' needs.

Browse all Newsletter templates: https://beefree.io/templates/newsletter

Survey email template

Surveys are excellent ways to gather feedback from different audiences. A survey email template should be short, clear, and concise. The purpose of the email should be easily digested and understood. 

The following template pulls the reader in with a large and clear header and body that clearly communicates to the reader that their feedback is wanted and why.  

This template offers two different ways to collect feedback, making it versatile for a brand’s needs. Below, you’ll see the survey embedded in the template and a CTA linking readers to the brand survey. 

Browse all Survey templates: https://beefree.io/templates/survey

The value of email marketing for agencies

The value of email marketing for agencies and their clients is undeniable. With an ROI of $36 for every $1 spent and being generally low-cost, it is one of the most effective ways to communicate to multiple audiences in one location—their inbox. 

Email templates help agencies save time and resources in email production so that your team and clients can benefit from more time to: 

  • Refine a brand’s messaging to ensure it aligns with its ideal customers. 
  • Personalize emails for the segmented recipients 
  • Grow the brand’s emailing list
  • Optimize email communications and increase conversion
  • And so much more.

Explore Beefree’s email marketing template library

HTML email templates can empower your email marketing agency to create responsive, high-performing, and engaging emails with ease. Beefree makes this process even quicker with its extensive template library and intuitive drag-and-drop builder. In addition, Beefree’s agnostic nature allows you to easily integrate with your client's sending and marketing platforms making it a seamless experience from start to finish.

How to Leverage AI in Email Marketing 2024 & Beyond

Emily Santos
Emily Santos
11 Jun
2024

If you haven’t started exploring AI and how it can impact your content and email marketing, it may be time to join the club. According to HubSpot’s State of Generative AI survey, 82% of marketers report that generative AI has changed how they create content. 

Today’s artificial intelligence can be an influential asset in your email marketing. From creating personalized content to delivering next-level data analysis, AI can support every step of your email creation process.

Understanding AI in email marketing

As AI capabilities expand, the societal perception that AI will eliminate jobs grows. While it is true that AI can transform an email marketing program, allowing for more efficiency, it isn’t a replacement for your email marketing team. 

Instead, AI-powered solutions are power tools to enhance your team's ability to create more engaging, effective, and high-performing campaigns. Additionally, for small teams with limited resources, AI makes email marketing more accessible and allows larger teams to scale production. 

How are email marketers leveraging AI?

Influencer Marketing Hub shows that 63% of marketers are currently using AI in their email marketing. While AI is mainly known for its content optimization capabilities - there are various other ways marketers can harness the power of AI, unlocking its full potential: 

  • Automation: AI tools can automate routine and repetitive tasks. For instance, when folks sign up for your newsletter, AI can manage those new contacts and segment them to receive an onboarding email sequence.

  • Personalization: According to Campaign Monitor, personalization can increase email marketing revenue by 760%. AI can spot patterns in customers’ activity and use these to personalize their emails, such as sending them content about a topic or product they’ve been viewing on your site or product recommendations based on their browsing history. 
  • Analytics and insights: AI is excellent at gathering and analyzing data for insights that will help you improve your future campaigns. For example, it can identify the best times to send emails to particular customers, increasing engagement. 
  • Segmentation: Dividing your mailing list into segments based on customer behaviors and patterns is crucial when sending targeted campaigns to customers. AI can help by picking up patterns and creating segments based on these patterns, allowing you to send relevant content to the right people.

Challenges and considerations of AI

As much potential benefit as AI has for email marketing, no change comes without its challenges. Some challenges to consider are: 

  • Data privacy concerns: Data privacy is always concerning when using third-party solutions. Given that AI handles large volumes of personal data, it is vital to ensure that the solutions you onboard comply with regulations such as GDPR and CCPA. Additionally, communicate these changes to users, updating your terms of use and privacy policy to promote transparency. 

  • Errors: Because AI is driven by the data it is trained on, errors or biased outcomes are possible. However, we believe this to be true without AI as well. It is important always to have multiple steps of quality control and assurance and to fine-tune AI prompts to avoid biased responses.

  • Loss of human touch: As mentioned earlier, AI is not meant to replace email marketers but to support them. Regarding email marketing, a human touch and a conversational tone are crucial for engagement, something AI simply can’t achieve alone.

How to get started using AI in email marketing

With all the potential AI has in your email marketing, if you haven’t tried it out yet, now is the time.

  1. Audit your email marketing process, jotting down areas of opportunity.  As interesting as AI advancement is, it is not necessary to use AI simply for the sake of using new technology. Once you clearly understand your current email marketing process, you can identify specific areas where AI can enhance your efforts. 
  1. Make small but measurable changes. Compare performance between AI strategies and manual strategies. For example, send out two campaign versions, one with AI-generated content and the other with content you created without AI, to see which one performs better. Use these results to determine where AI can make a practical, profitable difference.
  2. Identify the most repetitive or time-consuming aspects of your email marketing. Automating these tasks with AI can significantly improve efficiency and free up valuable time for more strategic activities. Use this list to help you find the right tools. 

AI email marketing tools

With over 70,000 AI businesses worldwide and 42% of companies exploring how to integrate AI, it’s easy to get overwhelmed - so where do you start? Here is a roundup of some of the top AI solutions allowing marketers to optimize their email operations: 

  • Grammarly: This solution needs no explanation. Grammarly is a leading AI-powered copy editor helping marketers create clear, concise, and error-free messaging. 
  • ChatGPT: The tool that changed the AI game. ChatGPT serves as a solution for ideating, writing, and proofreading copy for marketers. Many tools, such as Beefree, have integrated ChatGPT into their product, empowering users with a built-in AI assistant for all content needs. 
  • Seventh Sense: Seventh Sense analyzes when your recipients open and click emails, spotting patterns and then automating your email send times to send emails to individual recipients when they’re most likely to open them.

A new generation of email marketing with AI

The power of AI in email marketing is undeniable. For email marketers, AI solutions can help create more relevant, timely, and stronger customer relationships, inevitably driving higher conversion rates. However, the adoption of AI shouldn’t be just for adoption sake. 

At Beefree, we take pride in slow progress that helps solve users' most prevalent needs. Our implementation of the AI copy Assistant has helped Beefree users save time juggling from tool to tool and optimize email content directly in-app. This is how we recommend you embrace AI, making perhaps small but meaningful changes in your process that allow you to stay ahead in this new, fast-paced era of email marketing

If you’re ready to optimize your email marketing efforts and try AI, consider trying Beefree—after all, it’s free! 

The Future of Email Marketing in 2024

Explore the future of email marketing trends like AI personalization, multi-channel experiences, and other innovative digital strategies for enhanced engagement.
Emily Santos
Emily Santos
24 May
2024

While new marketing platforms pop up everyday, marketers are not tossing email to the side. While some claim that Gen Zers don’t use email and refer to other platforms such as TikTok and Instagram to make purchases,  a recent poll by Media Post reports 53% of Gen Zers still enjoy getting weekly emails from their favorite brands.

Jennifer Harmon, Content Strategist and Creator of Convince & Convert, confirms that email marketing is likely to only become more important as changes continue to happen with paid media, cookies, and permissions.

With a ROI of $36 for every dollar spent and 79% of marketers naming email as one of their top effective channels, the idea that email is dead is ... well, dead.

The continuing dominance of email marketing

It isn’t luck or routine that keeps email marketing alive and thriving, but rather it's unique advantages:

  • Unparalleled reach: Email marketing provides a direct channel to connect with vast audiences worldwide. With an expected 4.73 billion email users by 2026, marketers can leverage automation tools to send personalized emails at optimal times regardless of geographical boundaries or time zones.
  • Personalization at scale: In addition to being able to reach audiences far and wide, email marketing allows marketers to personalize messages at scale. With segmentation and automation tools, personalization requires minimal manual intervention - a benefit not offered by other digital platforms.
  • Cost-effective growth: Unlike other marketing methods that may require investment in print materials or ads, email campaigns can be executed at a fraction of the cost. As the audience base grows, With the right tools, marketers can easily scale email production as their audience base growth.

Key trends shaping the future of email marketing

As we delve into the growing need for marketers to not only catch the attention of their audiences but also to connect and drive conversions, there are three key trends shaping the future of email marketing:

AI-driven personalization

According to Hubspot, segmented emails have 30% more opens and 50% more clickthroughs than general emails send to your mass audience. The need for segmenting and personalization aren’t new but the way we approach them is.

AI today is used as a power tool to collect relevant data about users. For instance, it can use customers’ purchase history or viewing history to email them personalized product recommendations. This is increasingly important, with 71% of consumers now expecting personalized interactions from brands, but it is only the tip of the iceberg.

63% of marketers of marketers leverage AI to help them get more done, faster. ChatGPT or bullt-in AI solutions tools like Beefree’s AI copy assistant make it easier to find the right messaging for email campaigns, by optimizing existing copy or tailoring copy to unique audiences they might not know much of yet.

Interactive email experiences

Interactive email content achieves 73% higher click-to-open rates, according to Martech Advisor. Interactive email content includes surveys, polls, carousels, gamification elements, and more. Email builders and third-party solutions have made integrating such content easier than ever allowing the every-day marketer to up their email content without the need for developers.

Microinteraction such as small animations or a CTA hover are growing in popularity.These small elements make an mundane task such as reading emails, an interactive experience.

Navigating the challenges and seizing opportunities

While innovation brings a world of possibilities, it also brings a few challenges for marketers. The rapid pace of emerging trends and their life cycle makes it hard for marketers to quickly adopt and stay ahead of the competition without causing email fatigue. Additionally, as highlighted by Norton, 69% of users are more concerned than ever about their data privacy, which in turn makes them more wary of what they engage with.

Email fatigue

Frequent emails result in email fatigue leading to reduced engagement rates, or worse case scenario an increase in unsubscribe rates. To combat this, it's crucial to strike the right balance in email frequency to your industry and audience. While finding the the right frequency is not a one size fits all, we recommend auditing your emails sends.

Start small with sending the right emails at the right time like when a user first subscribers or completes a desired action. Slowly integrate additional content and test its performance. Each email should serve a specific purpose and provide valuable and relevant content, this is where segmentation and AI-driven personalization becomes your best friend.

Privacy concerns

While for marketers the ability to collect a wide range of data on user demographics and behaviours is gold, for users this brings concerns. Marketers can mitigate these concerns by making consent and transparency regarding data collection and usage easily understood with an option to opt-out. Not only does this allow users to make informed decisions, but in the long term allows for increased trust and loyalty.

AI biases

While biases is not exclusive to AI, the rise of Artificial Intelligence has brought this concern to the forefront of marketer's mind.

Because AI is influenced by the historic data it processes and individual prompts, it may inadvertently perpetuate responses based on stereotypes and biases patterns. This can lead to content that is skewed and alienates certain segments of the audience.

Much like anything else that is public facing, we recommend implementing internal process to detect biases. This may mean having a review process in place to cross-reference AI outcomes with multiple folks with different background and experiences. Another suggestion is to regularly audit AI prompts keeping diversity and inclusivity top of mind to ensure fairness and accuracy.

Beyond the inbox: Integrating email marketing with other digital marketing strategies

As valuable as email marketing is, 72% of customers say they prefer to engage with brands through multiple channels. By coordinating email marketing efforts with other channels, marketers can build engaging and cohesive experiences for customers. In the same way that all conversations with a friend feel the same - whether they’re in person, over text, or on the phone - a holistic digital marketing strategy allows marketers to create space for immersive interactions that meet customers where they're at.

The future of email marketing lies in its integration with other marketing channels. Some standout ways to do this include:

  • Landing pages: For marketers, landing pages helps lead customers to take a desired action, increase conversion. For users, this cohesive integration offers a smooth transition from email to a browsing experience where they can find more information that helps them make educated decisions.
  • Social media: Marketers can leverage the power of social sharing, UGC, and email marketing to amplify their reach and establish a balance of nurturing new and existing audiences. For customers, this means a seamless way to engage with one brand regardless of the channel they prefer, fostering a sense of community.
  • Content marketing and SEO: Email campaigns can drive traffic to valuable content resources, such as blog posts, whitepapers, videos, and infographics. For customers, this means having an easy way to acquire new knowledge and interact with the brands they love.

Embracing the future of email marketing

Change is inevitable in all aspects of life and marketing is no exception, but this doesn’t mean you need to throw out your old playbook. Rather, it's about recognizing how the landscape if evolving and adapting. As mentioned today, some of the key areas driving the future of email marketing include AI and automation, multichannel marketing, and the emphasis on enhanced interactivity. While these might seem like heavy strategies to implement, know that you don't have to do it alone.

At Beefree, we're dedicated to empowering marketers with the tools and resources needed to thrive in this dynamic environment. Our intuitive HTML email builder, AI copy assistant, and wide range of email and landing page templates support marketers in the search of innovative solutions to respond to the shift in the market's need.

To find out more, sign up for Beefree today!

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