Beefree blog

How to Create a Newsletter in 9 Simple Steps

Emily Santos
Emily Santos
Nov 22, 2023
How to Create a Newsletter in 9 Simple Steps
How to Create a Newsletter in 9 Simple Steps

In our latest blog post, we explored the importance of email newsletters and the value that they can bring to your organization. In short, they serve as a way to ensure consistent and timely communication between businesses and their diverse audience. While many factors influence the outcome of your email newsletters, there are a few tried and true strategies and steps for creating newsletters that we suggest following to ensure their success.Whether you're a seasoned marketer or a small business owner venturing into the email marketing realm, this step-by-step guide, enriched with tips and insights, will illuminate the path from conceptualizing your newsletter to hitting that send button and beyond.

What is the Purpose of a Newsletter?

The purpose of email newsletters is often condensed to brand awareness, promotion, education, and retention, but what's underneath that:

  • Brand Loyalty: By providing useful content, tips, or insights, you can add unimaginable value to your audience that, in turn, will make you the go-to brand for your audience in your specific niche.
  • Stronger Relationship: Sending consistent, cohesive, and timely communications keeps your audience engaged and helps nurture a relationship between your brand and its followers.
  • Traffic: If your content resonates with your audience, they'll want to learn more. This helps drive traffic to your social, website, and any other resources linked in your email newsletter. 

A step-by-step guide to creating an email newsletter

Navigating through the nuanced newsletter creation process, we'll explore a 10-step journey that marries strategic thinking with creative execution. Each step, from defining your newsletter’s purpose to meticulously tracking its performance, serves as a crucial milestone, ensuring your message not only lands but also captivates and engages your audience.

Step 1. Define Your Newsletter Goal

Embarking on the newsletter creation journey without a clearly defined goal can make defining your email's content, design, and overall strategy a challenge. Whereas a clearly defined goal helps harmoniously align each element towards a singular purpose.Let’s delve into a few examples of newsletter goals to spark your inspiration:

  • Engage and Inform: Keep your audience abreast of the latest industry news, trends, and insights.
  • Drive Sales: Promote new products, offers, or discounts to boost sales.
  • Increase Participation: Encourage participation in events, webinars, or surveys.
  • Build Community: Foster a sense of community among subscribers by sharing user-generated content or stories.

In addition, your goal should also take into consideration the following:

  • Who is your audience? Identifying your audience's demographics, preferences, and behaviors will help tailor the goal to an action you know your readers will take. For example, you wouldn't promote events in New York if most of your audience is based in Australia. 
  • What's the primary value of this email? Every newsletter delivers something of value - be it knowledge, discounts, or entertainment.
  • What are our business goals? Internally, what is your organization trying to achieve, and what is your current focus? 

Step 2. Build a Newsletter Subscriber List

Building a robust, engaged subscriber list is paramount to ensuring your newsletter’s voyage is fruitful and impactful. A subscriber list isn’t merely a collection of email addresses; it’s a community of individuals, each with their unique interests, preferences, and needs, all uniting under the banner of your brand.Here are a few tips to guide you in building your subscriber list:

  • Craft Compelling Sign-Up Forms: Ensure your newsletter sign-up forms are visible, accessible, and enticing across your digital platforms.
  • Leverage Multiple Channels: Utilize your website, social media, and other digital channels to promote your newsletter sign-up.
  • Offer Incentives: Entice potential subscribers with exclusive content, discounts, or insights available only to newsletter crew members.
  • Ensure Ease of Subscription: Make the subscription process as seamless and straightforward as possible to encourage sign-ups.

Step 3. Segment Contacts and Create Lists

As your subscriber count grows, understanding and organizing them becomes pivotal to ensuring that your newsletters resonate and engage with your unique audiences. Segmenting your contacts allows you to tailor content to their specific interests, allowing for highly personalized experiences. This action helps build a deeper connection between your brand and its audience. Here are some tips for audience segmentation:

  • Understand Subscriber Preferences: On your sign-up form, ask questions beyond the simple "name and email address" to understand their interests. For example, something as simple as a job title can provide much insight. 
  • Monitor and Adapt: Continually assess the effectiveness of your segments, and their actions will help you make necessary changes to optimize your email newsletter's design, content, and overall strategy.

Step 4. Select an Email Newsletter Tool

Finding the right tool for you and your team can be a formidable quest. Yet, it’s a pivotal step in ensuring your newsletter engages and delights your audience.When embarking on the selection of an email newsletter tool, consider the following key features:

  • User-Friendliness: Find a tool that allows anyone on your team to seamlessly craft, edit, and visualize your newsletter without too big of a learning curve. Complex tools can often result in a loss of productivity. 
  • Deliverability: Your email newsletter tool should ensure your emails are rendered beautifully regardless of email client or device to ensure your newsletters reach the inbox, not the dreaded spam folder.
  • Template Variety: Mostly, every email tool offers templates to help you kick-start your email newsletters. Before committing, ensure those templates align with your brand, audience, and needs. Extra points if the platform allows you to create, save, and reuse your own

PRO Tip: Find a tool that allows collaboration to happen within the platform to minimize juggling between multiple tools and further increase your team's productivity.Now, an email newsletter tool is not to be confused with an email-sending platform or an email marketing platform. While these may overlap, an email newsletter tool is often an additional tool added to help optimize your email design process. Because of this, it is important that the email newsletter tool you choose should seamlessly integrate with your existing sending platforms like HubSpot, Mailchimp, or Gmail.A great example of this is Beefree.

Beefree: Email creation without limits.

Beefree is an intuitive email builder whose agnostic nature allows easy export to your sending platforms of choice. Its collaborative features allow for decentralized teams to work together on email newsletters and campaigns effortlessly. With a catalog of 1,600+ email templates, we pride ourselves in having something for everyone, and our drag-and-drop editor makes the learning curve a breeze.

Step 5. Start From Scratch or Use a Template

You have two choices when it comes to creating a newsletter: to personalize an existing template or to craft your own from the blank canvas of possibility. Both paths, while divergent, lead to the creation of a newsletter that is uniquely yours. Let’s explore these two options, ensuring your newsletter is not only a reflection of your brand but also a beacon that resonates with your subscribers.

Option 1: Personalize an Existing Newsletter Template

This path allows you to embark on your newsletter journey with a sturdy vessel crafted by experts and ready to be infused with your unique brand essence. This option comeswith its own range of benefits:

  • Efficiency: Save time and resources by starting with a pre-designed structure.
  • Consistency: Ensure your newsletters maintain a consistent, professional appearance.
  • Inspiration: Draw inspiration from expertly crafted designs.
  • Flexibility: Adapt and modify the template to align with your brand and message.

As mentioned, Beefree’s newsletter template library offers thousands of free options, ready to be molded, adapted, and transformed into a newsletter that speaks your brand’s language and connects with your audience.

Beefree's free email newsletter tempaltes

Option 2: Start with a Blank Newsletter Template

The "start from scratch" approach allows you to build your newsletter from the ground up, ensuring every element, from layout to content, is meticulously curated and distinctly yours. This path unveils its own unique advantages:

  • Unbridled Creativity: Experience the freedom to explore your creativity without being bound by pre-designed constraints.
  • Unique Design: Develop a newsletter that is distinctly yours, ensuring it stands out in the crowded inbox.
  • Full Control: Maintain comprehensive control over every component, ensuring each aspect aligns perfectly with your brand.
  • Tailored Experience: Design a user experience that is meticulously tailored to your audience’s preferences and journey.

Step 6. Must have elements to have in your email newsletters

Let's get to work designing your newsletter with Beefree, where designing your newsletter becomes a seamless blend of creativity and functionality. While the ensuing steps are crafted with Beefree’s email editor in mind, these are all elements that any email newsletter must have to ensure your newsletter design is visually compelling and effectively communicates your message, regardless of the tool you choose. Let’s dive into the meticulous art of newsletter design.

Carefully Crafted Layout

Whether you're starting from scratch or using a template, the content sections needed will be determined by the purpose and goal of your newsletter. Ask yourself: "What is the information that my readers need to know to be enticed to complete the desired action?"The layout of your emails should be placed in a manner that is easily digestible and helps guide and engage the reader through the newsletter. This can be done by maintaining a balance between text and visual elements.Tips for adding content:

  • Maintain Consistency: Ensure your content aligns with your overall message and brand voice.
  • Be Concise: Craft your message to be clear and to the point, respecting your reader’s time and attention.

With Beefree, drag and drop your content blocks, such as text, images, and buttons, into your email. If you're starting with a template, our first suggestion is to first assess the email and see if any sections don't align with you. Like we did for our template below:

Beefree drag and drop email editor to build email newsletters

Regardless, a well-crafted layout is has a balance of text and visual elements, ensuring your content is both engaging and easily digestible.

Visual Elements

Long gone are the days of text-only emails. Images, videos, and GIFs are visual anchors in your newsletter, capturing attention and enhancing your narrative. They also help provide balance in your emails to help guide and break up text-heavy sections.Tips for including images:

  • Quality Matters: Ensure your images are optimized for emails viewed on desktop and mobile. 
  • Alignment: Your images should be visual representations of your brand and the message that you are trying to convey in the email. Otherwise, they might distract the reader from your message rather than engage. 

If you're starting with a template on Beefree, you can easily change the images by clicking on the image and clicking "change image" on the sidebar. If you're starting from scratch, you can navigate to the “Content” tab and simply drag the “Image” content block into your template. You can upload your own images and store them using our File Manager to retrieve them for future use.Beefree also offers a stock image and GIF library to incorporate visual elements into your newsletters easily.

Beefree drag and drop email editor to build email newsletters: adding images

Brand Elements

Infusing your newsletter with your brand elements ensures that your emails are recognized immediately by your readers. Brand elements include your logo, brand colors, pre-defined fonts, icons, etc.Tips for adding brand elements:

  • Consistency is Key: Ensure all elements, from colors to fonts, are consistent with your brand guidelines.
  • Visibility: Ensure your logo is placed prominently, ensuring immediate brand recognition.

Within Beefree, you can easily set your style guidelines to ensure everyone on your team can design on-brand messaging. You can also save content blocks that are frequently used to save time when building your emails.All of these are better known as "email design systems," which are built to help you save time, resources, and cohesiveness in all of your communication efforts.https://www.youtube.com/watch?v=GCmxbuk4PRA&t=56s

Prominent CTA Buttons

CTA buttons should be influenced by the goal you want the reader to take. They should be placed throughout the newsletter to ensure the reader can take action at any time.Tips for creating CTA buttons:

  • Stand Out: Ensure your CTA is visually prominent. This means not hiding them in between elements, adding ample spacing around the CTA, and ensuring the color of the button doesn't blend in with its background. Although it should stand out, it should still remain harmoniously integrated into your overall design.
  • Concise Text: Use clear and concise copy that clearly communicates the action you want the reader to take. Do not leave any room for interpretation.

In Beefree, you can create pre-defined CTA buttons that align with your most frequently sent emails. Adding new buttons is as easy as dragging the “Button” content block into your email.

Beefree drag and drop email editor to build email newsletters: adding buttons

Step 7. Make Sure Your Newsletter is Legally Compliant

Navigating through the realm of email marketing also involves ensuring that your newsletter adheres to the various legal standards and regulations that govern digital communication. Ensuring legal compliance is not merely a step but a fundamental pillar that upholds the integrity and legality of your email marketing endeavors. From adhering to data protection regulations to ensuring transparent communication, legal compliance safeguards your brand, reputation, and the trust that your subscribers place in you.Here are some general suggestions to ensure your emails are compliant:

  • Adhere to Regulations: Ensure your newsletter complies with regulations such as GDPR or CAN-SPAM, safeguarding both subscriber data and communication.
  • Transparent Opt-In: Ensure that your subscription process is clear, transparent, and provides adequate information regarding the nature of your newsletters.
  • Easy Opt-Out: Provide a clear and straightforward process for subscribers to opt out of your newsletters anytime.
  • Protect Data: Ensure that subscriber data is stored, processed, and protected in adherence to relevant data protection regulations.

In addition, email footer requirements are upheld by email-sending platforms. In Beefree, under "Rows," you will see various footer options that adhere to HubSpot and Mailchimp guidelines ready for use. If you use a different ESP, be sure to build your footer with their unique requirements in mind.

Step 8. Preview and Test Emails

In the final stages of our newsletter creation journey, previewing and testing stand as crucial waypoints, ensuring that your crafted message is not only visually appealing but also functionally flawless across various email landscapes. This step involves scrutinizing your newsletter through the lenses of different devices and email clients, ensuring that each subscriber, regardless of their digital window, experiences your message in its full splendor.

Beefree "preview mode"

Beefree "preview mode"Here are a few tips to ensure your previews and tests lead to a standing ovation in every inbox:

  • Multi-Device Testing: Ensure your newsletter shines across all devices, from desktops to smartphones.
  • Different Email Clients: Verify that your design and functionality remain intact across various email clients, such as Gmail, Outlook, and Yahoo.
  • Link Functionality: Ensure all your links, from CTAs to social icons, are functioning and leading to the correct destinations.
  • Spelling and Grammar: A final check on the language, ensuring that your message is not only clear but also error-free.

Step 9. Track Performance and Create Iterations

This final step involves diving into the analytics, exploring how our subscribers interacted with our newsletter, and uncovering triumphs and areas ripe for enhancement.This step is crucial for ensuring that each newsletter is a stepping stone towards deeper engagement and connection with our audience.Here are some navigational tips when it comes to tracking performance:

  • Analyze Engagement: Dive into metrics like open rates, click-through rates, and engagement with specific content.
  • Subscriber Feedback: Pay attention to any direct feedback or responses from your subscribers.
  • Iterate and Enhance: Use the insights gained to refine and enhance subsequent newsletters, ensuring continual improvement.
  • A/B Testing: Consider employing A/B testing in future sends, exploring what content, design, and strategies resonate most.

Start Creating Your Own Newsletters Today

The path to creating your own successful newsletter lies ahead! We hope that with the knowledge, insights, and tools shared, you feel equipped and ready to start forging connections, telling stories, and engaging your audiences in a way that is unique to you!If you need somewhere to get started and inspired, browse through our extensive catalog of free templates. We guarantee you'll find something that fits your needs ;)Happy designing!

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How Beefree is Helping Email Makers Scale Their Production

2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you.
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Email strategies you’ve likely heard of but haven’t implemented yet

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Now, let's be honest—you’ve likely heard about all of these rotating for the last few years. While email marketing has come a long way and is changing faster than ever, there’s only so much you can do within 600x1,500 pixels. However, there are no limits to where your creativity can take you. 

Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

How to Leverage Email Campaigns to Gather Sincere Product Reviews

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What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns.

Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

Stay informed on all email trends

From the latest creative design strategies that inspire your next campaign to industry best practices and tech advancements, our newsletter is the go-to for all things creation.

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